Summary

Millet serves as the main local subsistence food crops in Senegal. Senegal's millet production has increased by 112,078 metric tons (MT) from 2021 levels to 637,000 metric tons in 2022. Much of Senegal lies within the drought-prone area where rainfall is irregular and soils are of poor quality. Senegalese agriculture is dominated by dry land production, with only around 5% of land under irrigation, and most of the country’s producers are subsistence or small-scale farmers. Despite this wide variety of crops under production, Senegal remains a net importer of agricultural products, importing around 70% of its demand. To overcome this problem the government had promoted the production of millets in Senegal as the millers are drought-tolerant crops with highly nutritional value and relatively inexpensive crop to grow which ultimately make it accessible to small- scale farmers. The promoting schemes included the provision of subsidized seeds to the farmers, providing technical assistance and also promoted the millet based products through events like the festival of millet queen, and the festival of millet harvest.

According to the research report “Senegal Millets Market Overview, 2028," published by Bonafide Research, the market was valued at USD 40 Million in 2022 and anticipated to grow in forecast year 2028. As millet is a primary food grown in Senegal, the consumption of millet in the western and central regions is lowers than in eastern and northeast regions as the people in these regions have not traditionally consumed millet as much.

Pearl millet is the most widely consumed type of millet in Senegal. The main reason why pearl millet is more popular than other types of millet in Senegal is because it is a drought-tolerant crop. This makes it suitable for cultivation in dry areas, which are common in Senegal. Where as in the upcoming years other types of millets (Kodo millet, proso millet, barnyard millet) is anticipated to show growth. The consumption of conventional millets was generally more prevalent than organic millets, primarily due to factors such as availability, affordability, and market accessibility. Conventional millets are commonly found in regular grocery stores and markets, whereas organic millets might be limited to specialty stores or niche markets, making them less accessible to the broader population. When compared to their use in breakfast, drinks, baked goods, and direct consumption, ready-to-eat (RTE) millets are more frequently consumed. This is due to the fact that RTE millets are convenient and simple to cook, making them a popular option for individuals who are working. Millets are mostly available in traditional stores in Senegal as compared to other distributional channels. This is because traditional stores are more common in Senegal than other types of stores, and they are also more trusted by consumers. The distribution of millets in Senegal is expected to change in the future. As more people become aware of the health benefits of millet, there will be an increase in demand for millet. This will lead to an increase in the number of distribution channels for millet, including online retailers, supermarkets, and hypermarkets. The COVID-19 pandemic has had a significant impact on the millet market in Senegal. The pandemic has led to a number of challenges for the millet market, including decreased demand, increased prices, and challenges in transportation.

Considered in this report
• Geography: Senegal
• Base year: 2017
• Estimated year: 2022
• Forecast year: 2028

Aspects covered in this report
• The Senegal millets market, with its value and forecast, along with its segments
• Various drivers and challenges
• Ongoing trends and developments
• Top-profiled companies
• Strategic suggestion

By Product Type in the report
• Pearl Millet
• Foxtail Millet
• Sorghum
• Finger Millet
• Others(Kodo millet, proso millet, barnyard millet)

By Nature in the report
• Conventional Millets
• Organic Millets

By Application in the report
• Ready to eat food
• Bakery
• Beverages
• Breakfast
• Direct Consumption

By Distribution Channel in the report
• Traditional Grocery Stores
• Trade Associations & organizations
• Supermarkets
• Online Stores
• Others Specialty Stores

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then performing trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be helpful to industry consultants, manufacturers, suppliers, associations & organizations related to Millets Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Senegal Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Senegal Millets Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Product Type
6.3. Market Size and Forecast By Nature
6.4. Market Size and Forecast By Application
6.5. Market Size and Forecast By Distribution channel
7. Senegal Millets Market Segmentations
7.1. Senegal Millets Market, By Product Type
7.1.1. Senegal Millets Market Size, By Pearl Millet, 2017-2028
7.1.2. Senegal Millets Market Size, By Foxtail Millet, 2017-2028
7.1.3. Senegal Millets Market Size, By Sorghum, 2017-2028
7.1.4. Senegal Millets Market Size, By Finger Millet, 2017-2028
7.1.5. Senegal Millets Market Size, By Others, 2017-2028
7.2. Senegal Millets Market, By Nature
7.2.1. Senegal Millets Market Size, By Conventional, 2017-2028
7.2.2. Senegal Millets Market Size, By Conventional, 2017-2028
7.3. Senegal Millets Market, By Application
7.3.1. Senegal Millets Market Size, By Ready to eat food, 2017-2028
7.3.2. Senegal Millets Market Size, By Bakery, 2017-2028
7.3.3. Senegal Millets Market Size, By Beverages, 2017-2028
7.3.4. Senegal Millets Market Size, By Breakfast, 2017-2028
7.3.5. Senegal Millets Market Size, By Direct Consumption, 2017-2028
7.4. Senegal Millets Market, By Distribution channel
7.4.1. Senegal Millets Market Size, By Traditional Grocery Stores, 2017-2028
7.4.2. Senegal Millets Market Size, By Trade Associations & organizations, 2017-2028
7.4.3. Senegal Millets Market Size, By Supermarkets, 2017-2028
7.4.4. Senegal Millets Market Size, By Online Stores, 2017-2028
7.4.5. Senegal Millets Market Size, By Others, 2017-2028
8. Senegal Millets Market Opportunity Assessment
8.1. By Product Type, 2023 to 2028
8.2. By Nature, 2023 to 2028
8.3. By Application, 2023 to 2028
8.4. By Distribution channel, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.1.1. Company Snapshot
9.2.1.2. Company Overview
9.2.1.3. Financial Highlights
9.2.1.4. Geographic Insights
9.2.1.5. Business Segment & Performance
9.2.1.6. Product Portfolio
9.2.1.7. Key Executives
9.2.1.8. Strategic Moves & Developments
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures

Figure 1: Senegal Millets Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Product Type
Figure 3: Market Attractiveness Index, By Nature
Figure 4: Market Attractiveness Index, By Application
Figure 5: Market Attractiveness Index, By Distribution channel
Figure 6: Porter's Five Forces of Senegal Millets Market


List of Table

Table 1 : Influencing Factors for Millets Market, 2022
Table 2: Senegal Millets Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 3: Senegal Millets Market Size and Forecast By Nature (2017, 2022 & 2028F)
Table 4: Senegal Millets Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 5: Senegal Millets Market Size and Forecast By Distribution channel (2017, 2022 & 2028F)
Table 6: Senegal Millets Market Size of Pearl Millet (2017 to 2028) in USD Million
Table 7: Senegal Millets Market Size of Foxtail Millet (2017 to 2028) in USD Million
Table 8: Senegal Millets Market Size of Sorghum (2017 to 2028) in USD Million
Table 9: Senegal Millets Market Size of Finger Millet (2017 to 2028) in USD Million
Table 10: Senegal Millets Market Size of Others (2017 to 2028) in USD Million
Table 11: Senegal Millets Market Size of Conventional (2017 to 2028) in USD Million
Table 12: Senegal Millets Market Size of Conventional (2017 to 2028) in USD Million
Table 13: Senegal Millets Market Size of Ready to eat food (2017 to 2028) in USD Million
Table 14: Senegal Millets Market Size of Bakery (2017 to 2028) in USD Million
Table 15: Senegal Millets Market Size of Beverages (2017 to 2028) in USD Million
Table 16: Senegal Millets Market Size of Breakfast (2017 to 2028) in USD Million
Table 17: Senegal Millets Market Size of Direct Consumption (2017 to 2028) in USD Million
Table 18: Senegal Millets Market Size of Traditional Grocery Stores (2017 to 2028) in USD Million
Table 19: Senegal Millets Market Size of Trade Associations & organizations (2017 to 2028) in USD Million
Table 20: Senegal Millets Market Size of Supermarkets (2017 to 2028) in USD Million
Table 21: Senegal Millets Market Size of Online Stores (2017 to 2028) in USD Million
Table 22: Senegal Millets Market Size of Others (2017 to 2028) in USD Million