Summary

The North America probiotic food products market size is projected to grow from US$ 12.04 billion in 2023 to US$ 19.69 billion by 2031; the market is expected to register a CAGR of 6.3% during 2023–2031.

Consumers are increasingly becoming aware of maintaining a healthy diet and proper gut health to support overall well-being. Many scientific studies highlight the importance of gut microbiota in immunity, digestion, and mental health. According to a survey conducted by the International Food Information Council (IFIC) in 2022, 66% of Americans were concerned about digestive health, with many seeking foods that can improve gut health. During the COVID-19 pandemic, there has been a sharp rise in the popularity of functional foods and dietary supplements, as people have been prioritizing their health and actively searching for healthy alternatives and fitness activities to prevent lifestyle-related illnesses. Moreover, preventive health also encompasses the management and prevention of chronic diseases such as diabetes and cardiovascular diseases, which are increasingly prevalent in North America. Therefore, consumers are increasingly purchasing functional foods, including probiotics, as they help mitigate the risks associated with these conditions. To keep up with the growing popularity of probiotic food products, several companies are launching a wide range of products. For instance, in May 2022, Danone North America introduced Activia+ Multi-Benefit probiotic yogurt drinks, containing live and active probiotics for gut health and vitamins C and D and zinc for immune system support.

Moreover, consumers in North America are increasingly skeptical of synthetic ingredients and processed foods, seeking natural alternatives for improving overall health and wellness. To meet the growing demand for organic and plant-based products, many companies are focused on introducing plant-based probiotic food products and expanding their existing product ranges. For instance, in August 2021, Pillars Yogurt launched Pillars Plant, an organic coconut probiotic yogurt, which is available in Wegmans and Central Market. Overall, as consumers become more informed about the benefits of maintaining gut health and preventing chronic and other diseases, as well as the increasing trend of plant-based and organic probiotic food products, the demand for probiotic food products continues to rise. Thus, rising awareness regarding preventive health among consumers fuels the North America probiotic food products market growth.

By type, the market is segmented into yogurt, kombucha, kefir, cheese, infant formula, and others. The kefir segment is expected to register the highest CAGR during the forecast period. Kefir offers a wide range of probiotic strains in terms of microbial diversity and health benefits. It is available in various flavors and forms, including traditional dairy-based and nondairy alternatives made from coconut, almond, and oat milk to cater to lactose-intolerant and vegan consumers. With its claimed benefits for digestive health, immune support, and overall well-being, kefir has become a popular choice as a probiotic food product, with consumers becoming more health-conscious and seeking functional foods.

Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Supermarkets and hypermarkets segment held a significant share in 2023. These stores offer attractive discounts, along with a pleasant customer experience and the advantage of multiple payment options. Supermarkets and hypermarkets focus on maximizing product sales to boost their profits. Key players operating in the North America probiotic food products market benefit from product visibility in higher-traffic areas and heavier footfall in these retail channels.

Danone SA; Lifeway Foods Inc.; KeVita, Inc.; Health-Ade LLC; Alexandre Family Farm; Suja Life, LLC.; Karma Culture LLC; Springfield Creamery Inc; Nature's Garden; and Sunsweet Growers Inc., are among the key players operating in the North America probiotic food products market.



The overall North America probiotic food products market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the North America probiotic food products market.

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Table of Contents

TABLE OF CONTENTS

1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. North America Probiotic Food Products Market Landscape
4.1 Market Overview
4.2 Porter’s Five Force Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Competitive Rivalry
4.2.4 Threat of Substitutes
4.2.5 Threat of New Entrants
4.3 Ecosystem Analysis
4.3.1 Raw Materials:
4.3.2 Manufacturing Process:
4.3.3 Distributors
4.3.4 End User
4.4 List of Vendors in the Value Chain
5. North America Probiotic Food Products Market – Key Market Dynamics
5.1 North America Probiotic Food Products Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Rising Awareness Regarding Preventive Health
5.2.2 Growing Strategic Initiatives and Product Innovations
5.3 Market Restraints
5.3.1 Increasing Incidences of Product Recall
5.4 Market Opportunities
5.4.1 Increasing Dependency on E-Commerce Services
5.5 Future Trends
5.5.1 Immune-Boosting Probiotic Food Products
5.6 Impact of Drivers and Restraints:
6. North America Probiotic Food Products Market Analysis
6.1 North America Probiotic Food Products Market Revenue (US$ Million), 2021–2031
6.2 North America Probiotic Food Products Market Forecast and Analysis
7. North America Probiotic Food Products Market Analysis – by Type
7.1 Yogurt
7.1.1 Overview
7.1.2 Yogurt: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Kombucha
7.2.1 Overview
7.2.2 Kombucha: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
7.3 Kefir
7.3.1 Overview
7.3.2 Kefir: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
7.4 Cheese
7.4.1 Overview
7.4.2 Cheese: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
7.5 Infant Formula
7.5.1 Overview
7.5.2 Infant Formula: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
8. North America Probiotic Food Products Market Analysis – by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Specialty Stores
8.2.1 Overview
8.2.2 Specialty Stores: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
8.3 Convenience Stores
8.3.1 Overview
8.3.2 Convenience Stores: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
8.4 Online Retail
8.4.1 Overview
8.4.2 Online Retail: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
9. North America Probiotic Food Products Market – Country Analysis
9.1 North America
9.1.1 Overview
9.1.2 North America Probiotic Food Products Market Revenue and Forecast and Analysis – by Country
9.1.2.1 North America Probiotic Food Products Market Revenue and Forecast and Analysis – by Country
9.1.2.2 United States: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
9.1.2.2.1 United States: North America Probiotic Food Products Market Breakdown by Type
9.1.2.2.2 United States: North America Probiotic Food Products Market Breakdown by Distribution Channel
9.1.2.3 Canada: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
9.1.2.3.1 Canada: North America Probiotic Food Products Market Breakdown by Type
9.1.2.3.2 Canada: North America Probiotic Food Products Market Breakdown by Distribution Channel
9.1.2.4 Mexico: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
9.1.2.4.1 Mexico: North America Probiotic Food Products Market Breakdown by Type
9.1.2.4.2 Mexico: North America Probiotic Food Products Market Breakdown by Distribution Channel
10. Competitive Landscape
10.1 Heat Map Analysis
10.2 Company Positioning & Concentration
11. North America Probiotic Food Industry Landscape
11.1 Overview
11.2 Mergers And Acquisitions
11.3 Product Launch
12. Company Profiles
12.1 Danone SA
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Lifeway Foods Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Suja Life, LLC.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Karma Culture LLC
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Health-Ade LLC
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Springfield Creamery Inc
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 0Alexandre Family Farm
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Nature's Garden
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Sunsweet Growers Inc.
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 KeVita, Inc.
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners