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筆記具のカンボジア・ミャンマー市場調査。ハイパーマーケット・スーパーマーケットでの販売が大半を占める


Cambodia & Myanmar Market Study on Writing Instruments: Bulk of Sales Accounted for by Hypermarkets/ Supermarkets

カンボジア・ミャンマー筆記具市場 - 報告対象範囲 Persistence Market Research社は、このほど2022年から2032年までの評価期間におけるカンボジアとミャンマーの筆記具市場に関する新しい報告書を出版しまし... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
Persistence Market Research
パーシスタンスマーケットリサーチ
2022年4月14日 US$2,999
シングルユーザーライセンス
ライセンス・価格情報
注文方法はこちら
300 英語

 

サマリー

カンボジア・ミャンマー筆記具市場 - 報告対象範囲

Persistence Market Research社は、このほど2022年から2032年までの評価期間におけるカンボジアとミャンマーの筆記具市場に関する新しい報告書を出版しました。当レポートでは、市場の進化する側面を詳しく見ており、市場成長に影響を与える力学についての洞察を提供しています。レポートには、市場成長に大きな影響を与える様々なマクロ経済およびミクロ経済要因が含まれています。

本レポートでは、市場の成長を形成する主要なトレンドに幅広く焦点を当てています。また、市場機会分析では、意欲的な企業にとって未開拓のコーナーが強調されています。本レポートはまた、読者がビジネスの成長のために効果的な意思決定を行うのに役立つ、機会増加の全体的なビューを提供します。

カンボジアとミャンマーの筆記具市場のすべての関係者は、重要な決定を下すために本レポートで提供されるデータに依拠することができます。また、本レポートで提供される情報は、新規市場参入者がこの分野で拠点を拡大する際にも役立ちます。

本レポートでは、市場を形成する過去と現在のトレンドの両方について詳しく説明しています。市場のパフォーマンスの旅は、読者に市場の有利な機会を明らかにするために描かれ、分析されています。本レポートで紹介する競争環境では、筆記具市場で事業を展開する主要企業のプロファイルを、その差別化戦略や重点分野とともに詳細に展望しています。

市場細分化

この調査研究は、詳細な市場分類を提供し、主要なセグメントが詳細に議論されています。市場は、製品タイプ、エンドユーザー、販売チャネル、地域に基づいてセグメント化されています。各セグメントは詳細に分析され、各セグメントの成長に関連するデータは研究に含まれています。

製品タイプ
鉛筆
グラファイトペンシル
シャープペンシル
ペン
万年筆
ボールペン
ローラーペン
ゲルペン
その他
彩色用具
蛍光ペン・マーカー
その他
エンドユーザー
学生
独立したプロフェッショナル
教育機関
その他
販売チャネル
ハイパーマーケット・スーパーマーケット
専門店
マルチブランドストア
オンラインショップ
その他
国名
カンボジア
ミャンマー
報告書に記載されている主な質問

この調査研究は、最も包括的な方法で市場の成長に関する包括的な洞察を提供します。このレポートで提供される主要な洞察は、利害関係者がすべての新たな可能性を測定するのに役立つ、最も顕著な質問のいくつかに答えています。

ペン型筆記具の需要の高まりは、どのように市場に成長をもたらしているのか?
市場の成長を常に形成している重要なトレンドは何ですか?
市場のプレーヤーに豊富な機会を提供する著名な地域はどこか?
カンボジア・ミャンマー向け筆記具産業で大きなシェアを獲得するために主要企業が採用している差別化戦略とは何か?
調査方法

独自の有望な調査方法論が予測期間中の市場レポートの基盤を形成しています。本レポートは、市場事象を包括的に分析した上で作成されており、リベット状の洞察が綿密に編集されています。

調査方法は、一次調査と二次調査からなる二段階プロセスです。サプライヤー、サービスプロバイダー、副社長、取締役、技術顧問、GMマーケティング専門家、営業専門家など、主要なステークホルダーと面談しています。二次的な情報源としては、メーカーの投資家向けプレゼンテーション、世界銀行、IMF、その他信頼できる情報源を参照した。

この調査レポートには、市場で活動する主要な競合他社のダッシュボードビューを提供する競合環境も含まれています。このセクションに含まれる市場プレイヤーには、Société BIC SA、ファーバーカステル、三菱鉛筆株式会社、Newell Brands, Inc、Shanghai M&G Stationery Inc、Schneider Schreibgeräte GmbH、Kokuyo Camlin Limited、STAEDTLER Mars GmbH & Co.KG、Linc Pen & Plastics Ltd.、KOTOBUKI Co.(株)コトブキ、(株)サンヤン・インダストリーLtd.

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目次

1. Executive Summary

1.1. Market Outlook

1.2. Demand Side Trends

1.3. Supply Side Trends

1.4. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage/Taxonomy

2.2. Market Definition/Scope/Limitations

3. Key Market Trends

3.1. Key Trends Impacting the Market

3.2. Product Innovation Trends

3.2.1. Introduction of Innovative Products with Multiple Features

3.2.2. Added Value for Customer

3.2.3. Evolution in Product Design

3.2.4. Others

3.3. Future Prospects of Writing Instruments Industry

4. Writing Instruments Market Demand Analysis 2017-2021 and Forecast, 2022-2032

4.1. Historical Market Volume (Mn Units) Analysis, 2017-2021

4.2. Current and Future Market Volume (Mn Units) Projections, 2022-2032

4.3. Y-o-Y Growth Trend Analysis

5. Writing Instruments Market - Pricing Analysis

5.1. Regional Pricing Analysis By Product Type

5.2. Pricing Break-up

5.2.1. Manufacturer Level Pricing

5.2.2. Distributor Level Pricing

5.2.3. Retail Level Pricing

5.3. Asia Average Pricing Analysis Benchmark

6. Writing Instruments Market Demand (in Value or Size in US$ Mn) Analysis 2017-2021 and Forecast, 2022-2032

6.1. Historical Market Value (US$ Mn) Analysis, 2017-2021

6.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032

6.2.1. Y-o-Y Growth Trend Analysis

6.2.2. Absolute $ Opportunity Analysis

7. Market Background

7.1. Writing Instruments Industry Outlook

7.1.1. Organized v/s Unorganized Market Overview

7.1.2. Top Brands in Various Categories

7.1.3. Brand Involvement

7.1.4. Opportunity Spotlight and Analysis

7.2. Macro-Economic Factors

7.2.1. GDP Growth Outlook

7.2.2. Consumer Price Index

7.2.3. Consumer Spending Outlook

7.2.4. Consumer Buying Behaviour Analysis

7.2.5. E-Commerce Industry Outlook

7.2.6. Literacy Rate Outlook

7.2.7. Working Population Outlook

7.2.8. Stationery Industry Outlook

7.2.9. Others

7.3. Industry Value and Supply Chain Analysis

7.3.1. Profit Margin Analysis At Each Sales Point

7.3.2. List & Role of Key Participants

7.3.2.1. Manufacturers

7.3.2.2. Distributors/Retailers

7.4. Forecast Factors - Relevance & Impact

7.4.1. Top Companies Historical Growth

7.4.2. Stationery Industry Growth Outlook

7.4.3. Contribution to GDP & Employment

7.4.4. Population Growth Outlook

7.4.5. GDP Growth Rate Analysis

7.4.6. Urbanization Growth Outlook

7.4.7. Manufacturing Sector GVA

7.4.8. Per Capita Disposable Income

7.5. PESTLE Analysis of Writing Instruments Market

7.6. Porter’s Five Forces Analysis of Writing Instruments Market

7.7. Market Dynamics

7.7.1. Drivers

7.7.2. Restraints

7.7.3. Opportunity Analysis

8. Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by Product Type

8.1. Introduction / Key Findings

8.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By Product Type, 2017 - 2021

8.3. Current and Future Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By Product Type, 2021 – 2031

8.3.1. Pencil

8.3.1.1. Graphite Pencils

8.3.1.2. Mechanical Pencils

8.3.2. Pen

8.3.2.1. Fountain Pen

8.3.2.2. Ball Point Pen

8.3.2.3. Roller Pen

8.3.2.4. Gel Pen

8.3.2.5. Others

8.3.3. Colouring Instruments

8.3.4. Highlighter & Markers

8.3.5. Others

8.4. Market Attractiveness Analysis By Product Type

9. Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by End User

9.1. Introduction / Key Findings

9.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By End User, 2017 - 2021

9.3. Current and Future Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By End User, 2022 - 2032

9.3.1. Students

9.3.2. Independent Professionals

9.3.3. Institutions

9.3.4. Others

9.4. Market Attractiveness Analysis By End User

10. Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by Sales Channel

10.1. Introduction / Key Findings

10.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By Sales Channel, 2017 - 2021

10.3. Current and Future Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By Sales Channel, 2022 - 2032

10.3.1. Hypermarkets/ Supermarkets

10.3.2. Specialty Stores

10.3.3. Multi-brand Stores

10.3.4. Online Retailers

10.3.5. Other Sales Channels

10.4. Market Attractiveness Analysis By Sales Channel

11. Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by Country

11.1. Introduction

11.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By Country, 2017 - 2021

11.3. Current Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By Country, 2022 - 2032

11.3.1. Cambodia

11.3.2. Myanmar

11.4. Market Attractiveness Analysis By Country

12. Cambodia Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

12.1. Introduction

12.2. Pricing Analysis

12.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 - 2021

12.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022 - 2032

12.4.1. By Product Type

12.4.2. By End User

12.4.3. By Sales Channel

12.5. Market Attractiveness Analysis

12.5.1. By Product Type

12.5.2. By End User

12.5.3. By Sales Channel

13. Myanmar Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

13.1. Introduction

13.2. Pricing Analysis

13.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 - 2021

13.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022 - 2032

13.4.1. By Product Type

13.4.2. By End User

13.4.3. By Sales Channel

13.5. Market Attractiveness Analysis

13.5.1. By Product Type

13.5.2. By End User

13.5.3. By Sales Channel

14. Market Structure Analysis

14.1. Market Analysis by Tier of Companies

14.2. Market Concentration

14.3. Market Share Analysis of Top Players

14.4. Market Presence Analysis

14.4.1. By Regional footprint of Players

14.4.2. Product foot print by Players

14.4.3. Channel Foot Print by Players

15. Competition Analysis

15.1. Competition Dashboard

15.2. Pricing Analysis by Competition

15.3. Competition Benchmarking

15.4. Competition Deep Dive

15.4.1. Société BIC SA

15.4.1.1. Overview

15.4.1.2. Product Portfolio

15.4.1.3. Profitability by Market Segments (Product/Channel/Region)

15.4.1.4. Sales Footprint

15.4.1.5. Strategy Overview

15.4.1.5.1. Marketing Strategy

15.4.1.5.2. Product Strategy

15.4.1.5.3. Channel Strategy

15.4.2. Faber-Castell

15.4.2.1. Overview

15.4.2.2. Product Portfolio

15.4.2.3. Profitability by Market Segments (Product/Channel/Region)

15.4.2.4. Sales Footprint

15.4.2.5. Strategy Overview

15.4.2.5.1. Marketing Strategy

15.4.2.5.2. Product Strategy

15.4.2.5.3. Channel Strategy

15.4.3. Mitsubishi Pencil Co., Ltd.

15.4.3.1. Overview

15.4.3.2. Product Portfolio

15.4.3.3. Profitability by Market Segments (Product/Channel/Region)

15.4.3.4. Sales Footprint

15.4.3.5. Strategy Overview

15.4.3.5.1. Marketing Strategy

15.4.3.5.2. Product Strategy

15.4.3.5.3. Channel Strategy

15.4.4. Newell Brands, Inc

15.4.4.1. Overview

15.4.4.2. Product Portfolio

15.4.4.3. Profitability by Market Segments (Product/Channel/Region)

15.4.4.4. Sales Footprint

15.4.4.5. Strategy Overview

15.4.4.5.1. Marketing Strategy

15.4.4.5.2. Product Strategy

15.4.4.5.3. Channel Strategy

15.4.5. Shanghai M&G Stationery Inc

15.4.5.1. Overview

15.4.5.2. Product Portfolio

15.4.5.3. Profitability by Market Segments (Product/Channel/Region)

15.4.5.4. Sales Footprint

15.4.5.5. Strategy Overview

15.4.5.5.1. Marketing Strategy

15.4.5.5.2. Product Strategy

15.4.5.5.3. Channel Strategy

15.4.6. Schneider Schreibgeräte GmbH

15.4.6.1. Overview

15.4.6.2. Product Portfolio

15.4.6.3. Profitability by Market Segments (Product/Channel/Region)

15.4.6.4. Sales Footprint

15.4.6.5. Strategy Overview

15.4.6.5.1. Marketing Strategy

15.4.6.5.2. Product Strategy

15.4.6.5.3. Channel Strategy

15.4.7. Kokuyo Camlin Limited

15.4.7.1. Overview

15.4.7.2. Product Portfolio

15.4.7.3. Profitability by Market Segments (Product/Channel/Region)

15.4.7.4. Sales Footprint

15.4.7.5. Strategy Overview

15.4.7.5.1. Marketing Strategy

15.4.7.5.2. Product Strategy

15.4.7.5.3. Channel Strategy

15.4.8. STAEDTLER Mars GmbH & Co. KG

15.4.8.1. Overview

15.4.8.2. Product Portfolio

15.4.8.3. Profitability by Market Segments (Product/Channel/Region)

15.4.8.4. Sales Footprint

15.4.8.5. Strategy Overview

15.4.8.5.1. Marketing Strategy

15.4.8.5.2. Product Strategy

15.4.8.5.3. Channel Strategy

15.4.9. Linc Pen & Plastics Ltd.

15.4.9.1. Overview

15.4.9.2. Product Portfolio

15.4.9.3. Profitability by Market Segments (Product/Channel/Region)

15.4.9.4. Sales Footprint

15.4.9.5. Strategy Overview

15.4.9.5.1. Marketing Strategy

15.4.9.5.2. Product Strategy

15.4.9.5.3. Channel Strategy

15.4.10. KOTOBUKI Co. Ltd.

15.4.10.1. Overview

15.4.10.2. Product Portfolio

15.4.10.3. Profitability by Market Segments (Product/Channel/Region)

15.4.10.4. Sales Footprint

15.4.10.5. Strategy Overview

15.4.10.5.1. Marketing Strategy

15.4.10.5.2. Product Strategy

15.4.10.5.3. Channel Strategy

15.4.11. San Yann Industry Co. Ltd.

15.4.11.1. Overview

15.4.11.2. Product Portfolio

15.4.11.3. Profitability by Market Segments (Product/Channel/Region)

15.4.11.4. Sales Footprint

15.4.11.5. Strategy Overview

15.4.11.5.1. Marketing Strategy

15.4.11.5.2. Product Strategy

15.4.11.5.3. Channel Strategy

15.4.12. Others

15.4.12.1. Overview

15.4.12.2. Product Portfolio

15.4.12.3. Profitability by Market Segments (Product/Channel/Region)

15.4.12.4. Sales Footprint

15.4.12.5. Strategy Overview

15.4.12.5.1. Marketing Strategy

15.4.12.5.2. Product Strategy

15.4.12.5.3. Channel Strategy

16. Assumptions and Acronyms Used

17. Research Methodology


Table 1 : Writing Instruments Market Value (US$ Mn) Forecast, By Product Type, 2017-2032

Table 2 : Writing Instruments Market Volume (000’ Units) Forecast, By Product Type, 2017-2032

Table 3 : Writing Instruments Market Value (US$ Mn) Forecast, by End User, 2017-2032

Table 4 : Writing Instruments Market Volume (000’ Units) Forecast, by End User, 2017-2032

Table 5 : Writing Instruments Market Value (US$ Mn) Forecast by Sales Channel, 2017–2032

Table 6 : Writing Instruments Market Volume (000’ Units) Forecast by Sales Channel, 2017–2032

Table 7 : Writing Instruments Market Value (US$ Mn) Forecast, by Country, 2017-2032

Table 8 : Writing Instruments Market Volume (000’ Units) Forecast, by Country, 2017-2032

Table 9 : Cambodia Writing Instruments Market Value (US$ Mn) Forecast, By Product Type, 2017-2032

Table 10 : Cambodia Writing Instruments Market Volume (000' Units) Forecast, By Product Type, 2017-2032

Table 11 : Cambodia Writing Instruments Market Value (US$ Mn) Forecast, by End User, 2017-2032

Table 12 : Cambodia Writing Instruments Market Volume (000' Units) Forecast, by End User, 2017-2032

Table 13 : Cambodia Writing Instruments Market Value (US$ Mn) Forecast by Sales Channel, 2017–2032

Table 14 : Cambodia Writing Instruments Market Volume (000' Units) Forecast by Sales Channel, 2017–2032

Table 15 : Myanmar Writing Instruments Market Value (US$ Mn) Forecast, By Product Type, 2017-2032

Table 16 : Myanmar Writing Instruments Market Volume (000' Units) Forecast, By Product Type, 2017-2032

Table 17 : Myanmar Writing Instruments Market Value (US$ Mn) Forecast, by End User, 2017-2032

Table 18 : Myanmar Writing Instruments Market Volume (000' Units) Forecast, by End User, 2017-2032

Table 19 : Myanmar Writing Instruments Market Value (US$ Mn) Forecast by Sales Channel, 2017–2032

Table 20 : Myanmar Writing Instruments Market Volume (000' Units) Forecast by Sales Channel, 2017–2032


Figure 01 : Writing Instruments Market Value (US$ Mn) and Volume (Mn Units) Analysis, 2017–2021

Figure 02 : Writing Instruments Market Value (US$ Mn) and Volume (000’ Units) Analysis, 2022–2032

Figure 03 : Writing Instruments Market Value (US$ Mn) and Volume

Figure 04 : Writing Instruments Market Value (US$ Mn) and Volume

Figure 05 : Writing Instruments Market Absolute $ Opportunity (US$ Mn), 2022–2032

Figure 06 : Writing Instruments Market Value (US$ Mn) by Product Type, 2017 -2032

Figure 07 : Writing Instruments Market Volume (000’ Units) by Product Type, 2017-2032

Figure 08 : Writing Instruments Market Y-o-Y Growth (%) Projections by Product Type, 2022-2032

Figure 09 : Writing Instruments Market Attractiveness by Product Type, 2022-2032

Figure 10 : Writing Instruments Market Value (US$ Mn) by End User, 2017-2032

Figure 11 : Writing Instruments Market Volume (000’ Units) by End User, 2017-2032

Figure 12 : Writing Instruments Market Y-o-Y Growth (%) Projections by End User, 2022-2032

Figure 13 : Writing Instruments Market Attractiveness by End User, 2022-2032

Figure 14 : Writing Instruments Market Value (US$ Mn) by Sales Channel, 2017 -2032

Figure 15 : Writing Instruments Market Volume (000’ Units) by Sales Channel, 2017-2032

Figure 16 : Writing Instruments Market Y-o-Y Growth (%) Projections by Sales Channel, 2022-2032

Figure 17 : Writing Instruments Market Attractiveness Analysis by Sales Channel, 2022-2032

Figure 18 : Writing Instruments Market Value (US$ Mn) by Country, 2017-2032

Figure 19 : Writing Instruments Market Volume (000’ Units) by Country, 2017- 2032

Figure 20 : Writing Instruments Market Y-o-Y Growth (%) Projections by Country, 2022-2032

Figure 21 : Writing Instruments Market Attractiveness Analysis by Country, 2022-2032

Figure 22 : Cambodia Writing Instruments Market Value (US$ Mn) by Product Type, 2017 -2032

Figure 23 : Cambodia Writing Instruments Market Volume (000' Units) by Product Type, 2017-2032

Figure 24 : Cambodia Writing Instruments Market Y-o-Y Growth (%) Projections by Product Type, 2022-2032

Figure 25 : Cambodia Writing Instruments Market Attractiveness by Product Type, 2022-2032

Figure 26 : Cambodia Writing Instruments Market Value (US$ Mn) by End User, 2017-2032

Figure 27 : Cambodia Writing Instruments Market Volume (000' Units) by End User, 2017-2032

Figure 28 : Cambodia Writing Instruments Market Y-o-Y Growth (%) Projections by End User, 2022-2032

Figure 29 : Cambodia Writing Instruments Market Attractiveness by End User, 2022-2032

Figure 30 : Cambodia Writing Instruments Market Value (US$ Mn) by Sales Channel, 2017 -2032

Figure 31 : Cambodia Writing Instruments Market Volume (000' Units) by Sales Channel, 2017-2032

Figure 32 : Cambodia Writing Instruments Market Y-o-Y Growth (%) Projections by Sales Channel, 2022-2032

Figure 33 : Cambodia Writing Instruments Market Attractiveness Analysis by Sales Channel, 2022-2032

Figure 34 : Myanmar Writing Instruments Market Value (US$ Mn) by Product Type, 2017 -2032

Figure 35 : Myanmar Writing Instruments Market Volume (000' Units) by Product Type, 2017-2032

Figure 36 : Myanmar Writing Instruments Market Y-o-Y Growth (%) Projections by Product Type, 2022-2032

Figure 37 : Myanmar Writing Instruments Market Attractiveness by Product Type, 2022-2032

Figure 38 : Myanmar Writing Instruments Market Value (US$ Mn) by End User, 2017-2032

Figure 39 : Myanmar Writing Instruments Market Volume (000' Units) by End User, 2017-2032

Figure 40 : Myanmar Writing Instruments Market Y-o-Y Growth (%) Projections by End User, 2022-2032

Figure 41 : Myanmar Writing Instruments Market Attractiveness by End User, 2022-2032

Figure 42 : Myanmar Writing Instruments Market Value (US$ Mn) by Sales Channel, 2017 -2032

Figure 43 : Myanmar Writing Instruments Market Volume (000' Units) by Sales Channel, 2017-2032

Figure 44 : Myanmar Writing Instruments Market Y-o-Y Growth (%) Projections by Sales Channel, 2022-2032

Figure 45 : Myanmar Writing Instruments Market Attractiveness Analysis by Sales Channel, 2022-2032

 

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Summary

Cambodia & Myanmar Writing Instruments Market - Scope of Report

Persistence Market Research recently published a new report on the Cambodia & Myanmar writing instruments market for the assessment period of 2022-2032. The report offers a close look at the evolving aspects of the market, and insights into the dynamics impacting market growth. The report includes various macro- and micro-economic factors responsible for a significant impact on market growth.

The report extensively focuses on the key trends shaping market growth. Additionally, the included opportunity analysis underlines untapped corners for aspiring players. The report also offers a holistic view of the incremental opportunity, which can further help readers make effective decisions for the growth of their businesses.

All stakeholders in the Cambodia & Myanmar writing instruments market can rely on the data offered in this report to make critical decisions. Moreover, information offered in this report also can help new market entrants expand their bases in this space.

The report elaborates on both, historical and current trends shaping the market. The performance journey of the market has been drawn and analyzed to make the lucrative opportunities in the market evident to readers. The competitive landscape presented in the report gives a detailed outlook of the profiles of key companies operating in this writing instruments market, along with their differential strategies and key focus areas.

Market Segmentation

The research study offers a detailed market taxonomy, wherein, key segments have been discussed in detail. The market is segmented on the basis of product type, end user, sales channel, and region. Every segment is analyzed in detail, and data pertaining to the growth of each segment has been included in the study.

Product Type
Pencils
Graphite Pencils
Mechanical Pencils
Pens
Fountain Pens
Ball Point Pens
Roller Pens
Gel Pens
Others
Colouring Instruments
Highlighters & Markers
Others
End User
Students
Independent Professionals
Institutions
Others
Sales Channel
Hypermarkets/ Supermarkets
Specialty Stores
Multi-brands Stores
Online Retailers
Others
Country
Cambodia
Myanmar
Key Questions Answered in Report

The research study offers inclusive insights about the growth of the market in the most comprehensive manner. Key insights offered in the report answer some of the most salient questions that assist stakeholders in gauging all the emerging possibilities.

How is growing demand for pen type writing instruments providing growth to the market?
What are the key trends that are constantly shaping market growth?
Which are the prominent regions that offer plentiful opportunities for players in the market?
What are the differential strategies adopted by key players to hold a significant share in the Cambodia & Myanmar writing instruments industry?
Research Methodology

A unique and promising research methodology forms the base of the market report for the forecast period. This report has been prepared after comprehensive analysis of market events, and riveting insights have been compiled meticulously.

The research methodology is a two-step process comprising primary and secondary research. Key stakeholders, including suppliers, service providers, and experts of several designations, including executive vice presidents, directors, technical advisors, GM marketing professionals, and sales professionals have been interviewed. Secondary sources referred to obtain information include investor presentations of manufacturers, World Bank, IMF, and other credible sources.

The research report includes a competitive landscape that provides a dashboard view of the key competitors operating in the market. Some of the market players included in this section are Société BIC SA, Faber-Castell, Mitsubishi Pencil Co., Ltd., Newell Brands, Inc, Shanghai M&G Stationery Inc., Schneider Schreibgeräte GmbH, Kokuyo Camlin Limited, STAEDTLER Mars GmbH & Co. KG, Linc Pen & Plastics Ltd., KOTOBUKI Co. Ltd., and San Yann Industry Co. Ltd.



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Table of Contents

1. Executive Summary

1.1. Market Outlook

1.2. Demand Side Trends

1.3. Supply Side Trends

1.4. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage/Taxonomy

2.2. Market Definition/Scope/Limitations

3. Key Market Trends

3.1. Key Trends Impacting the Market

3.2. Product Innovation Trends

3.2.1. Introduction of Innovative Products with Multiple Features

3.2.2. Added Value for Customer

3.2.3. Evolution in Product Design

3.2.4. Others

3.3. Future Prospects of Writing Instruments Industry

4. Writing Instruments Market Demand Analysis 2017-2021 and Forecast, 2022-2032

4.1. Historical Market Volume (Mn Units) Analysis, 2017-2021

4.2. Current and Future Market Volume (Mn Units) Projections, 2022-2032

4.3. Y-o-Y Growth Trend Analysis

5. Writing Instruments Market - Pricing Analysis

5.1. Regional Pricing Analysis By Product Type

5.2. Pricing Break-up

5.2.1. Manufacturer Level Pricing

5.2.2. Distributor Level Pricing

5.2.3. Retail Level Pricing

5.3. Asia Average Pricing Analysis Benchmark

6. Writing Instruments Market Demand (in Value or Size in US$ Mn) Analysis 2017-2021 and Forecast, 2022-2032

6.1. Historical Market Value (US$ Mn) Analysis, 2017-2021

6.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032

6.2.1. Y-o-Y Growth Trend Analysis

6.2.2. Absolute $ Opportunity Analysis

7. Market Background

7.1. Writing Instruments Industry Outlook

7.1.1. Organized v/s Unorganized Market Overview

7.1.2. Top Brands in Various Categories

7.1.3. Brand Involvement

7.1.4. Opportunity Spotlight and Analysis

7.2. Macro-Economic Factors

7.2.1. GDP Growth Outlook

7.2.2. Consumer Price Index

7.2.3. Consumer Spending Outlook

7.2.4. Consumer Buying Behaviour Analysis

7.2.5. E-Commerce Industry Outlook

7.2.6. Literacy Rate Outlook

7.2.7. Working Population Outlook

7.2.8. Stationery Industry Outlook

7.2.9. Others

7.3. Industry Value and Supply Chain Analysis

7.3.1. Profit Margin Analysis At Each Sales Point

7.3.2. List & Role of Key Participants

7.3.2.1. Manufacturers

7.3.2.2. Distributors/Retailers

7.4. Forecast Factors - Relevance & Impact

7.4.1. Top Companies Historical Growth

7.4.2. Stationery Industry Growth Outlook

7.4.3. Contribution to GDP & Employment

7.4.4. Population Growth Outlook

7.4.5. GDP Growth Rate Analysis

7.4.6. Urbanization Growth Outlook

7.4.7. Manufacturing Sector GVA

7.4.8. Per Capita Disposable Income

7.5. PESTLE Analysis of Writing Instruments Market

7.6. Porter’s Five Forces Analysis of Writing Instruments Market

7.7. Market Dynamics

7.7.1. Drivers

7.7.2. Restraints

7.7.3. Opportunity Analysis

8. Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by Product Type

8.1. Introduction / Key Findings

8.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By Product Type, 2017 - 2021

8.3. Current and Future Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By Product Type, 2021 – 2031

8.3.1. Pencil

8.3.1.1. Graphite Pencils

8.3.1.2. Mechanical Pencils

8.3.2. Pen

8.3.2.1. Fountain Pen

8.3.2.2. Ball Point Pen

8.3.2.3. Roller Pen

8.3.2.4. Gel Pen

8.3.2.5. Others

8.3.3. Colouring Instruments

8.3.4. Highlighter & Markers

8.3.5. Others

8.4. Market Attractiveness Analysis By Product Type

9. Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by End User

9.1. Introduction / Key Findings

9.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By End User, 2017 - 2021

9.3. Current and Future Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By End User, 2022 - 2032

9.3.1. Students

9.3.2. Independent Professionals

9.3.3. Institutions

9.3.4. Others

9.4. Market Attractiveness Analysis By End User

10. Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by Sales Channel

10.1. Introduction / Key Findings

10.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By Sales Channel, 2017 - 2021

10.3. Current and Future Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By Sales Channel, 2022 - 2032

10.3.1. Hypermarkets/ Supermarkets

10.3.2. Specialty Stores

10.3.3. Multi-brand Stores

10.3.4. Online Retailers

10.3.5. Other Sales Channels

10.4. Market Attractiveness Analysis By Sales Channel

11. Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by Country

11.1. Introduction

11.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By Country, 2017 - 2021

11.3. Current Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By Country, 2022 - 2032

11.3.1. Cambodia

11.3.2. Myanmar

11.4. Market Attractiveness Analysis By Country

12. Cambodia Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

12.1. Introduction

12.2. Pricing Analysis

12.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 - 2021

12.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022 - 2032

12.4.1. By Product Type

12.4.2. By End User

12.4.3. By Sales Channel

12.5. Market Attractiveness Analysis

12.5.1. By Product Type

12.5.2. By End User

12.5.3. By Sales Channel

13. Myanmar Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

13.1. Introduction

13.2. Pricing Analysis

13.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 - 2021

13.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022 - 2032

13.4.1. By Product Type

13.4.2. By End User

13.4.3. By Sales Channel

13.5. Market Attractiveness Analysis

13.5.1. By Product Type

13.5.2. By End User

13.5.3. By Sales Channel

14. Market Structure Analysis

14.1. Market Analysis by Tier of Companies

14.2. Market Concentration

14.3. Market Share Analysis of Top Players

14.4. Market Presence Analysis

14.4.1. By Regional footprint of Players

14.4.2. Product foot print by Players

14.4.3. Channel Foot Print by Players

15. Competition Analysis

15.1. Competition Dashboard

15.2. Pricing Analysis by Competition

15.3. Competition Benchmarking

15.4. Competition Deep Dive

15.4.1. Société BIC SA

15.4.1.1. Overview

15.4.1.2. Product Portfolio

15.4.1.3. Profitability by Market Segments (Product/Channel/Region)

15.4.1.4. Sales Footprint

15.4.1.5. Strategy Overview

15.4.1.5.1. Marketing Strategy

15.4.1.5.2. Product Strategy

15.4.1.5.3. Channel Strategy

15.4.2. Faber-Castell

15.4.2.1. Overview

15.4.2.2. Product Portfolio

15.4.2.3. Profitability by Market Segments (Product/Channel/Region)

15.4.2.4. Sales Footprint

15.4.2.5. Strategy Overview

15.4.2.5.1. Marketing Strategy

15.4.2.5.2. Product Strategy

15.4.2.5.3. Channel Strategy

15.4.3. Mitsubishi Pencil Co., Ltd.

15.4.3.1. Overview

15.4.3.2. Product Portfolio

15.4.3.3. Profitability by Market Segments (Product/Channel/Region)

15.4.3.4. Sales Footprint

15.4.3.5. Strategy Overview

15.4.3.5.1. Marketing Strategy

15.4.3.5.2. Product Strategy

15.4.3.5.3. Channel Strategy

15.4.4. Newell Brands, Inc

15.4.4.1. Overview

15.4.4.2. Product Portfolio

15.4.4.3. Profitability by Market Segments (Product/Channel/Region)

15.4.4.4. Sales Footprint

15.4.4.5. Strategy Overview

15.4.4.5.1. Marketing Strategy

15.4.4.5.2. Product Strategy

15.4.4.5.3. Channel Strategy

15.4.5. Shanghai M&G Stationery Inc

15.4.5.1. Overview

15.4.5.2. Product Portfolio

15.4.5.3. Profitability by Market Segments (Product/Channel/Region)

15.4.5.4. Sales Footprint

15.4.5.5. Strategy Overview

15.4.5.5.1. Marketing Strategy

15.4.5.5.2. Product Strategy

15.4.5.5.3. Channel Strategy

15.4.6. Schneider Schreibgeräte GmbH

15.4.6.1. Overview

15.4.6.2. Product Portfolio

15.4.6.3. Profitability by Market Segments (Product/Channel/Region)

15.4.6.4. Sales Footprint

15.4.6.5. Strategy Overview

15.4.6.5.1. Marketing Strategy

15.4.6.5.2. Product Strategy

15.4.6.5.3. Channel Strategy

15.4.7. Kokuyo Camlin Limited

15.4.7.1. Overview

15.4.7.2. Product Portfolio

15.4.7.3. Profitability by Market Segments (Product/Channel/Region)

15.4.7.4. Sales Footprint

15.4.7.5. Strategy Overview

15.4.7.5.1. Marketing Strategy

15.4.7.5.2. Product Strategy

15.4.7.5.3. Channel Strategy

15.4.8. STAEDTLER Mars GmbH & Co. KG

15.4.8.1. Overview

15.4.8.2. Product Portfolio

15.4.8.3. Profitability by Market Segments (Product/Channel/Region)

15.4.8.4. Sales Footprint

15.4.8.5. Strategy Overview

15.4.8.5.1. Marketing Strategy

15.4.8.5.2. Product Strategy

15.4.8.5.3. Channel Strategy

15.4.9. Linc Pen & Plastics Ltd.

15.4.9.1. Overview

15.4.9.2. Product Portfolio

15.4.9.3. Profitability by Market Segments (Product/Channel/Region)

15.4.9.4. Sales Footprint

15.4.9.5. Strategy Overview

15.4.9.5.1. Marketing Strategy

15.4.9.5.2. Product Strategy

15.4.9.5.3. Channel Strategy

15.4.10. KOTOBUKI Co. Ltd.

15.4.10.1. Overview

15.4.10.2. Product Portfolio

15.4.10.3. Profitability by Market Segments (Product/Channel/Region)

15.4.10.4. Sales Footprint

15.4.10.5. Strategy Overview

15.4.10.5.1. Marketing Strategy

15.4.10.5.2. Product Strategy

15.4.10.5.3. Channel Strategy

15.4.11. San Yann Industry Co. Ltd.

15.4.11.1. Overview

15.4.11.2. Product Portfolio

15.4.11.3. Profitability by Market Segments (Product/Channel/Region)

15.4.11.4. Sales Footprint

15.4.11.5. Strategy Overview

15.4.11.5.1. Marketing Strategy

15.4.11.5.2. Product Strategy

15.4.11.5.3. Channel Strategy

15.4.12. Others

15.4.12.1. Overview

15.4.12.2. Product Portfolio

15.4.12.3. Profitability by Market Segments (Product/Channel/Region)

15.4.12.4. Sales Footprint

15.4.12.5. Strategy Overview

15.4.12.5.1. Marketing Strategy

15.4.12.5.2. Product Strategy

15.4.12.5.3. Channel Strategy

16. Assumptions and Acronyms Used

17. Research Methodology


Table 1 : Writing Instruments Market Value (US$ Mn) Forecast, By Product Type, 2017-2032

Table 2 : Writing Instruments Market Volume (000’ Units) Forecast, By Product Type, 2017-2032

Table 3 : Writing Instruments Market Value (US$ Mn) Forecast, by End User, 2017-2032

Table 4 : Writing Instruments Market Volume (000’ Units) Forecast, by End User, 2017-2032

Table 5 : Writing Instruments Market Value (US$ Mn) Forecast by Sales Channel, 2017–2032

Table 6 : Writing Instruments Market Volume (000’ Units) Forecast by Sales Channel, 2017–2032

Table 7 : Writing Instruments Market Value (US$ Mn) Forecast, by Country, 2017-2032

Table 8 : Writing Instruments Market Volume (000’ Units) Forecast, by Country, 2017-2032

Table 9 : Cambodia Writing Instruments Market Value (US$ Mn) Forecast, By Product Type, 2017-2032

Table 10 : Cambodia Writing Instruments Market Volume (000' Units) Forecast, By Product Type, 2017-2032

Table 11 : Cambodia Writing Instruments Market Value (US$ Mn) Forecast, by End User, 2017-2032

Table 12 : Cambodia Writing Instruments Market Volume (000' Units) Forecast, by End User, 2017-2032

Table 13 : Cambodia Writing Instruments Market Value (US$ Mn) Forecast by Sales Channel, 2017–2032

Table 14 : Cambodia Writing Instruments Market Volume (000' Units) Forecast by Sales Channel, 2017–2032

Table 15 : Myanmar Writing Instruments Market Value (US$ Mn) Forecast, By Product Type, 2017-2032

Table 16 : Myanmar Writing Instruments Market Volume (000' Units) Forecast, By Product Type, 2017-2032

Table 17 : Myanmar Writing Instruments Market Value (US$ Mn) Forecast, by End User, 2017-2032

Table 18 : Myanmar Writing Instruments Market Volume (000' Units) Forecast, by End User, 2017-2032

Table 19 : Myanmar Writing Instruments Market Value (US$ Mn) Forecast by Sales Channel, 2017–2032

Table 20 : Myanmar Writing Instruments Market Volume (000' Units) Forecast by Sales Channel, 2017–2032


Figure 01 : Writing Instruments Market Value (US$ Mn) and Volume (Mn Units) Analysis, 2017–2021

Figure 02 : Writing Instruments Market Value (US$ Mn) and Volume (000’ Units) Analysis, 2022–2032

Figure 03 : Writing Instruments Market Value (US$ Mn) and Volume

Figure 04 : Writing Instruments Market Value (US$ Mn) and Volume

Figure 05 : Writing Instruments Market Absolute $ Opportunity (US$ Mn), 2022–2032

Figure 06 : Writing Instruments Market Value (US$ Mn) by Product Type, 2017 -2032

Figure 07 : Writing Instruments Market Volume (000’ Units) by Product Type, 2017-2032

Figure 08 : Writing Instruments Market Y-o-Y Growth (%) Projections by Product Type, 2022-2032

Figure 09 : Writing Instruments Market Attractiveness by Product Type, 2022-2032

Figure 10 : Writing Instruments Market Value (US$ Mn) by End User, 2017-2032

Figure 11 : Writing Instruments Market Volume (000’ Units) by End User, 2017-2032

Figure 12 : Writing Instruments Market Y-o-Y Growth (%) Projections by End User, 2022-2032

Figure 13 : Writing Instruments Market Attractiveness by End User, 2022-2032

Figure 14 : Writing Instruments Market Value (US$ Mn) by Sales Channel, 2017 -2032

Figure 15 : Writing Instruments Market Volume (000’ Units) by Sales Channel, 2017-2032

Figure 16 : Writing Instruments Market Y-o-Y Growth (%) Projections by Sales Channel, 2022-2032

Figure 17 : Writing Instruments Market Attractiveness Analysis by Sales Channel, 2022-2032

Figure 18 : Writing Instruments Market Value (US$ Mn) by Country, 2017-2032

Figure 19 : Writing Instruments Market Volume (000’ Units) by Country, 2017- 2032

Figure 20 : Writing Instruments Market Y-o-Y Growth (%) Projections by Country, 2022-2032

Figure 21 : Writing Instruments Market Attractiveness Analysis by Country, 2022-2032

Figure 22 : Cambodia Writing Instruments Market Value (US$ Mn) by Product Type, 2017 -2032

Figure 23 : Cambodia Writing Instruments Market Volume (000' Units) by Product Type, 2017-2032

Figure 24 : Cambodia Writing Instruments Market Y-o-Y Growth (%) Projections by Product Type, 2022-2032

Figure 25 : Cambodia Writing Instruments Market Attractiveness by Product Type, 2022-2032

Figure 26 : Cambodia Writing Instruments Market Value (US$ Mn) by End User, 2017-2032

Figure 27 : Cambodia Writing Instruments Market Volume (000' Units) by End User, 2017-2032

Figure 28 : Cambodia Writing Instruments Market Y-o-Y Growth (%) Projections by End User, 2022-2032

Figure 29 : Cambodia Writing Instruments Market Attractiveness by End User, 2022-2032

Figure 30 : Cambodia Writing Instruments Market Value (US$ Mn) by Sales Channel, 2017 -2032

Figure 31 : Cambodia Writing Instruments Market Volume (000' Units) by Sales Channel, 2017-2032

Figure 32 : Cambodia Writing Instruments Market Y-o-Y Growth (%) Projections by Sales Channel, 2022-2032

Figure 33 : Cambodia Writing Instruments Market Attractiveness Analysis by Sales Channel, 2022-2032

Figure 34 : Myanmar Writing Instruments Market Value (US$ Mn) by Product Type, 2017 -2032

Figure 35 : Myanmar Writing Instruments Market Volume (000' Units) by Product Type, 2017-2032

Figure 36 : Myanmar Writing Instruments Market Y-o-Y Growth (%) Projections by Product Type, 2022-2032

Figure 37 : Myanmar Writing Instruments Market Attractiveness by Product Type, 2022-2032

Figure 38 : Myanmar Writing Instruments Market Value (US$ Mn) by End User, 2017-2032

Figure 39 : Myanmar Writing Instruments Market Volume (000' Units) by End User, 2017-2032

Figure 40 : Myanmar Writing Instruments Market Y-o-Y Growth (%) Projections by End User, 2022-2032

Figure 41 : Myanmar Writing Instruments Market Attractiveness by End User, 2022-2032

Figure 42 : Myanmar Writing Instruments Market Value (US$ Mn) by Sales Channel, 2017 -2032

Figure 43 : Myanmar Writing Instruments Market Volume (000' Units) by Sales Channel, 2017-2032

Figure 44 : Myanmar Writing Instruments Market Y-o-Y Growth (%) Projections by Sales Channel, 2022-2032

Figure 45 : Myanmar Writing Instruments Market Attractiveness Analysis by Sales Channel, 2022-2032

 

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