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筆記具の市場調査。堅調な需要を占める教育機関


Market Study on Writing Instruments: Educational Institutes to Account for Steady Demand

筆記具市場 - 報告対象範囲 Persistence Market Research社は、このほど評価期間2022-2032年の筆記具市場に関する新しい報告書を発行しました。当レポートでは、市場の進化する側面を詳しく見ていき、市場成長... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
Persistence Market Research
パーシスタンスマーケットリサーチ
2022年7月19日 US$2,999
シングルユーザーライセンス
ライセンス・価格情報
注文方法はこちら
250 英語

日本語のページは自動翻訳を利用し作成しています。
実際のレポートは英文のみでご納品いたします。


 

サマリー

筆記具市場 - 報告対象範囲

Persistence Market Research社は、このほど評価期間2022-2032年の筆記具市場に関する新しい報告書を発行しました。当レポートでは、市場の進化する側面を詳しく見ていき、市場成長に影響を与える力学についての洞察を提供しています。また、特に世界的に人々に影響を及ぼしているCOVID-19の流行状況による、市場の主要な展開に焦点を当てています。本レポートには、市場の成長に大きな影響を与える様々なマクロおよびミクロ経済的要因が含まれています。

本レポートは、市場の成長を形成する主要なトレンドに広く焦点を当てています。さらに、市場機会分析では、意欲的な企業にとって未開拓のコーナーが強調されています。本レポートはまた、読者がビジネスの成長のために効果的な意思決定を行うのに役立つ、機会増加の全体的なビューを提供します。

筆記具市場のすべての関係者は、重要な決定を下すために本レポートで提供されるデータに依存することができます。さらに、本レポートで提供される情報は、新規市場参入者がこの分野で拠点を拡大する際にも役立ちます。

本レポートでは、筆記具市場を形成している歴史的および現在のトレンドの両方について詳しく説明しています。市場のパフォーマンスの旅は、読者に明らかな市場の有利な機会を作るために描画し、分析されています。本レポートで紹介する競争環境では、筆記具市場で事業を展開する主要企業のプロファイルを、その差別化戦略や重点分野とともに詳細に展望しています。

市場細分化

本調査研究では、詳細な市場分類を提供しており、主要なセグメントについて詳細に論じています。市場は、製品、エンドユーザー、販売チャネル、地域に基づいて区分されています。各セグメントは詳細に分析され、各セグメントの成長に関するデータも含まれています。

製品名

鉛筆
グラファイトペンシル
シャープペンシル
ペン
万年筆
ボールペン
ローラーペン
ゲルペン
その他
カラーリングツール
蛍光ペン・マーカー
その他
販売チャネル

ハイパーマーケット・スーパーマーケット
専門店
マルチブランドストア
オンラインショップ
その他の販売チャネル
エンドユーザー

学生
独立した専門家
教育機関
その他
地域別

北アメリカ
ラテンアメリカ
欧州
東アジア
南アジア
オセアニア
中東およびアフリカ(MEA)
本調査レポートには、市場で活動する主要な競合企業のダッシュボードビューを提供する競合環境も含まれています。このセクションに含まれる市場プレイヤーの一部は、Société BIC SA、ファーバーカステル、三菱鉛筆株式会社、Pilot Corporation、Schwanhäußer Industrieholding GmbH & Co.KG、Newell Brands, Inc、Shanghai M&G Stationery Inc、Schneider Schreibgeräte GmbH、Kokuyo Camlin Limited、C Josef Lamy GmbH Srl、STAEDTLER MARS GmbH & Co.KG、Luxor Writing Instruments Private Limited、Linc Pen & Plastics Ltd.、Hindustan Pencils Private Limitedの7社です。

報告書に記載されている主な質問

この調査研究は、最も包括的な方法で市場の成長に関する包括的な洞察を提供しています。報告書で提供される主要な洞察は、利害関係者がすべての新たな可能性を測定するのに役立つ最も顕著な質問のいくつかに答えています。

販促品としての筆記具は、どのように需要の伸びを促進しているのか?
米国における多機能筆記具はどのように需要を拡大しているのか?
教育機関数の増加は市場成長にどのような影響を与えているのか?
市場プレイヤーに豊富なビジネスチャンスを提供している有力な地域はどこか?
調査方法

予測期間中の市場レポートのベースとなるのは、ユニークで有望な調査方法です。本レポートは、市場の事象を包括的に分析した上で作成されており、興味深い洞察が綿密に編集されています。

調査方法は、一次調査と二次調査からなる二段階プロセスです。サプライヤー、サービスプロバイダー、執行副社長、取締役、技術顧問、GMマーケティング専門家、営業専門家など、主要なステークホルダーにインタビューを実施しました。二次的な情報源としては、メーカーの投資家向けプレゼンテーション、世界銀行、IMF、その他信頼できる情報源を参照した。

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目次

1. Executive Summary

1.1. Global Market Outlook

1.2. Demand Side Trends

1.3. Supply Side Trends

1.4. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Coverage/Taxonomy

2.2. Market Definition/Scope/Limitations

3. Key Market Trends

3.1. Key Trends Impacting the Market

3.1.1. Demand for Multifunctional Writing Instruments

3.1.2. Increasing Awareness towards Writing Instruments Manufactured with Recyclable and Biodegradable Material

3.1.3. Focus on Research and Development

3.1.4. Writing Instruments, A Cost Effective Mode of Promotional Product

3.1.5. Demand for Luxury Writing Instruments

3.1.6. Other (during the course of the study)

3.2. Product Innovation Trends

3.2.1. Introduction of Innovative Products with Multiple Features

3.2.2. Added Value for Customer

3.2.3. Evolution in Product Design

3.3. Future Prospects of Writing Instruments Industry

3.3.1. Factors Fuelling Growth

3.3.2. Influx of Brands

3.3.3. Innovative Distribution & Marketing Strategies

3.3.4. Mergers & Acquisitions

3.3.5. New Launches

4. Global Writing Instruments Market Demand Analysis 2017-2021 and Forecast, 2022-2032

4.1. Historical Market Volume (Mn Units) Analysis, 2017-2021

4.2. Current and Future Market Volume (Mn Units) Projections, 2022-2032

4.3. Y-o-Y Growth Trend Analysis

5. Global Writing Instruments Market - Pricing Analysis

5.1. Regional Pricing Analysis By Product Type

5.2. Pricing Break-up

5.2.1. Manufacturer Level Pricing

5.2.2. Distributor Level Pricing

5.2.3. Retail Level Pricing

5.3. Global Average Pricing Analysis Benchmark

6. Global Writing Instruments Market Demand (in Value or Size in US$ Mn) Analysis 2017-2021 and Forecast, 2022-2032

6.1. Historical Market Value (US$ Mn) Analysis, 2017-2021

6.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032

6.2.1. Y-o-Y Growth Trend Analysis

6.2.2. Absolute $ Opportunity Analysis

7. Market Background

7.1. Macro-Economic Factors

7.1.1. Global GDP Growth Outlook

7.1.2. Global Consumer Price Index

7.1.3. Global Consumer Spending Outlook

7.1.4. Consumer Buying Behaviour Analysis

7.1.5. Global e-Commerce Industry Outlook

7.1.6. Literacy Rate Outlook

7.1.7. Working Population Outlook

7.1.8. Global FMCG Industry Outlook

7.2. Industry Value and Supply Chain Analysis

7.2.1. Profit Margin Analysis At Each Sales Point

7.2.2. List & Role of Key Participants

7.2.2.1. Manufacturers

7.2.2.2. Distributors/Retailers

7.3. Forecast Factors - Relevance & Impact

7.3.1. Top Companies Historical Growth

7.3.2. Global FMCG Industry Growth Outlook

7.3.3. Contribution to GDP & Employment

7.3.4. Global Population Growth Outlook

7.3.5. GDP Growth Rate Analysis

7.3.6. Urbanization Growth Outlook

7.3.7. Manufacturing Sector GVA

7.3.8. Per Capita Disposable Income

7.4. PESTLE Analysis of Writing Instruments Market

7.5. Porter’s Five Forces Analysis of Writing Instruments Market

7.6. Market Dynamics

7.6.1. Drivers

7.6.2. Restraints

7.6.3. Opportunity Analysis

8. Global Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by Product Type

8.1. Introduction / Key Findings

8.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By Product Type, 2017-2021

8.3. Current and Future Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By Product Type, 2022-2032

8.3.1. Pencil

8.3.1.1. Graphite Pencils

8.3.1.2. Mechanical Pencils

8.3.2. Pen

8.3.2.1. Fountain Pen

8.3.2.2. Ball Point Pen

8.3.2.3. Roller Pen

8.3.2.4. Gel Pen

8.3.2.5. Others

8.3.3. Coloring Instruments

8.3.4. Highlighter & Markers

8.3.5. Others

8.4. Market Attractiveness Analysis By Product Type

9. Global Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by End-Users

9.1. Introduction / Key Findings

9.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By End-Users, 2017-2021

9.3. Current and Future Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By End-Users, 2022-2032

9.3.1. Students

9.3.2. Independent Professionals

9.3.3. Institutions

9.3.4. Others

9.4. Market Attractiveness Analysis By End-Users

10. Global Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by Sales Channel

10.1. Introduction / Key Findings

10.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By Sales Channel, 2017-2021

10.3. Current and Future Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By Sales Channel, 2022-2032

10.3.1. Hypermarkets/ Supermarkets

10.3.2. Specialty Stores

10.3.3. Multi-brand Stores

10.3.4. Online Retailers

10.3.5. Other Sales Channels

10.4. Market Attractiveness Analysis By Sales Channel

11. Global Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by Region

11.1. Introduction

11.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By Region, 2017-2021

11.3. Current Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By Region, 2022-2032

11.3.1. North America

11.3.2. Latin America

11.3.3. Europe

11.3.4. East Asia

11.3.5. South Asia

11.3.6. Oceania

11.3.7. Middle East and Africa (MEA)

11.4. Market Attractiveness Analysis By Region

12. North America Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

12.1. Introduction

12.2. Pricing Analysis

12.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2021

12.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

12.4.1. By Product Type

12.4.2. By End-Users

12.4.3. By Sales Channel

12.4.4. By Country

12.4.4.1. U.S.

12.4.4.2. Canada

12.5. Market Attractiveness Analysis

12.5.1. By Product Type

12.5.2. By End-Users

12.5.3. By Sales Channel

12.5.4. By Country

13. Latin America Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

13.1. Introduction

13.2. Pricing Analysis

13.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2021

13.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

13.4.1. By Product Type

13.4.2. By End-Users

13.4.3. By Sales Channel

13.4.4. By Country

13.4.4.1. Brazil

13.4.4.2. Mexico

13.4.4.3. Rest of Latin America

13.5. Market Attractiveness Analysis

13.5.1. By Product Type

13.5.2. By End-Users

13.5.3. By Sales Channel

13.5.4. By Country

14. Europe Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

14.1. Introduction

14.2. Pricing Analysis

14.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2021

14.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

14.4.1. By Product Type

14.4.2. By End-Users

14.4.3. By Sales Channel

14.4.4. By Country

14.4.4.1. Germany

14.4.4.2. Italy

14.4.4.3. France

14.4.4.4. U.K.

14.4.4.5. Spain

14.4.4.6. Rest of Europe

14.5. Market Attractiveness Analysis

14.5.1. By Product Type

14.5.2. By End-Users

14.5.3. By Sales Channel

14.5.4. By Country

15. East Asia Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

15.1. Introduction

15.2. Pricing Analysis

15.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2021

15.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

15.4.1. By Product Type

15.4.2. By End-Users

15.4.3. By Sales Channel

15.4.4. By Country

15.4.4.1. China

15.4.4.2. Japan

15.4.4.3. South Korea

15.5. Market Attractiveness Analysis

15.5.1. By Product Type

15.5.2. By End-Users

15.5.3. By Sales Channel

15.5.4. By Country

16. South Asia Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

16.1. Introduction

16.2. Pricing Analysis

16.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2021

16.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

16.4.1. By Product Type

16.4.2. By End-Users

16.4.3. By Sales Channel

16.4.4. By Country

16.4.4.1. India

16.4.4.2. Thailand

16.4.4.3. Indonesia

16.4.4.4. Malaysia

16.4.4.5. Rest of South Asia

16.5. Market Attractiveness Analysis

16.5.1. By Product Type

16.5.2. By End-Users

16.5.3. By Sales Channel

16.5.4. By Country

17. Oceania Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

17.1. Introduction

17.2. Pricing Analysis

17.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2021

17.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

17.4.1. By Product Type

17.4.2. By End-Users

17.4.3. By Sales Channel

17.4.4. By Country

17.4.4.1. Australia

17.4.4.2. New Zealand

17.5. Market Attractiveness Analysis

17.5.1. By Product Type

17.5.2. By End-Users

17.5.3. By Sales Channel

17.5.4. By Country

18. Middle East and Africa Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

18.1. Introduction

18.2. Pricing Analysis

18.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2021

18.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

18.4.1. By Product Type

18.4.2. By End-Users

18.4.3. By Sales Channel

18.4.4. By Country

18.4.4.1. GCC Countries

18.4.4.2. Northern Africa

18.4.4.3. South Africa

18.4.4.4. Rest of Middle East and Africa

18.5. Market Attractiveness Analysis

18.5.1. By Product Type

18.5.2. By End-Users

18.5.3. By Sales Channel

18.5.4. By Country

19. Market Structure Analysis

19.1. Market Analysis by Tier of Companies

19.2. Market Concentration

19.3. Market Share Analysis of Top Players

19.4. Market Presence Analysis

19.4.1. By Regional footprint of Players

19.4.2. Product foot print by Players

19.4.3. Channel Foot Print by Players

20. Competition Analysis

20.1. Competition Dashboard

20.2. Pricing Analysis by Competition

20.3. Competition Benchmarking

20.4. Competition Deep Dive

20.4.1. Société BIC SA

20.4.1.1. Overview

20.4.1.2. Product Portfolio

20.4.1.3. Profitability by Market Segments (Product/Channel/Region)

20.4.1.4. Sales Footprint

20.4.1.5. Strategy Overview

20.4.1.5.1. Marketing Strategy

20.4.1.5.2. Product Strategy

20.4.1.5.3. Channel Strategy

20.4.2. Faber-Castell

20.4.2.1. Overview

20.4.2.2. Product Portfolio

20.4.2.3. Profitability by Market Segments (Product/Channel/Region)

20.4.2.4. Sales Footprint

20.4.2.5. Strategy Overview

20.4.2.5.1. Marketing Strategy

20.4.2.5.2. Product Strategy

20.4.2.5.3. Channel Strategy

20.4.3. Mitsubishi Pencil Co., Ltd.

20.4.3.1. Overview

20.4.3.2. Product Portfolio

20.4.3.3. Profitability by Market Segments (Product/Channel/Region)

20.4.3.4. Sales Footprint

20.4.3.5. Strategy Overview

20.4.3.5.1. Marketing Strategy

20.4.3.5.2. Product Strategy

20.4.3.5.3. Channel Strategy

20.4.4. Pilot Corporation

20.4.4.1. Overview

20.4.4.2. Product Portfolio

20.4.4.3. Profitability by Market Segments (Product/Channel/Region)

20.4.4.4. Sales Footprint

20.4.4.5. Strategy Overview

20.4.4.5.1. Marketing Strategy

20.4.4.5.2. Product Strategy

20.4.4.5.3. Channel Strategy

20.4.5. Schwanhäußer Industrieholding GmbH & Co. KG

20.4.5.1. Overview

20.4.5.2. Product Portfolio

20.4.5.3. Profitability by Market Segments (Product/Channel/Region)

20.4.5.4. Sales Footprint

20.4.5.5. Strategy Overview

20.4.5.5.1. Marketing Strategy

20.4.5.5.2. Product Strategy

20.4.5.5.3. Channel Strategy

20.4.6. Newell Brands, Inc.

20.4.6.1. Overview

20.4.6.2. Product Portfolio

20.4.6.3. Profitability by Market Segments (Product/Channel/Region)

20.4.6.4. Sales Footprint

20.4.6.5. Strategy Overview

20.4.6.5.1. Marketing Strategy

20.4.6.5.2. Product Strategy

20.4.6.5.3. Channel Strategy

20.4.7. Shanghai M&G Stationery Inc.

20.4.7.1. Overview

20.4.7.2. Product Portfolio

20.4.7.3. Profitability by Market Segments (Product/Channel/Region)

20.4.7.4. Sales Footprint

20.4.7.5. Strategy Overview

20.4.7.5.1. Marketing Strategy

20.4.7.5.2. Product Strategy

20.4.7.5.3. Channel Strategy

20.4.8. Schneider Schreibgeräte GmbH

20.4.8.1. Overview

20.4.8.2. Product Portfolio

20.4.8.3. Profitability by Market Segments (Product/Channel/Region)

20.4.8.4. Sales Footprint

20.4.8.5. Strategy Overview

20.4.8.5.1. Marketing Strategy

20.4.8.5.2. Product Strategy

20.4.8.5.3. Channel Strategy

20.4.9. Kokuyo Camlin Limited

20.4.9.1. Overview

20.4.9.2. Product Portfolio

20.4.9.3. Profitability by Market Segments (Product/Channel/Region)

20.4.9.4. Sales Footprint

20.4.9.5. Strategy Overview

20.4.9.5.1. Marketing Strategy

20.4.9.5.2. Product Strategy

20.4.9.5.3. Channel Strategy

20.4.10. C. Josef Lamy GmbH Srl

20.4.10.1. Overview

20.4.10.2. Product Portfolio

20.4.10.3. Profitability by Market Segments (Product/Channel/Region)

20.4.10.4. Sales Footprint

20.4.10.5. Strategy Overview

20.4.10.5.1. Marketing Strategy

20.4.10.5.2. Product Strategy

20.4.10.5.3. Channel Strategy

20.4.11. STAEDTLER Mars GmbH & Co. KG

20.4.11.1. Overview

20.4.11.2. Product Portfolio

20.4.11.3. Profitability by Market Segments (Product/Channel/Region)

20.4.11.4. Sales Footprint

20.4.11.5. Strategy Overview

20.4.11.5.1. Marketing Strategy

20.4.11.5.2. Product Strategy

20.4.11.5.3. Channel Strategy

20.4.12. Luxor Writing Instruments Private Limited

20.4.12.1. Overview

20.4.12.2. Product Portfolio

20.4.12.3. Profitability by Market Segments (Product/Channel/Region)

20.4.12.4. Sales Footprint

20.4.12.5. Strategy Overview

20.4.12.5.1. Marketing Strategy

20.4.12.5.2. Product Strategy

20.4.12.5.3. Channel Strategy

20.4.13. Linc Pen & Plastics Ltd.

20.4.13.1. Overview

20.4.13.2. Product Portfolio

20.4.13.3. Profitability by Market Segments (Product/Channel/Region)

20.4.13.4. Sales Footprint

20.4.13.5. Strategy Overview

20.4.13.5.1. Marketing Strategy

20.4.13.5.2. Product Strategy

20.4.13.5.3. Channel Strategy

20.4.14. Hindustan Pencils Private Limited

20.4.14.1. Overview

20.4.14.2. Product Portfolio

20.4.14.3. Profitability by Market Segments (Product/Channel/Region)

20.4.14.4. Sales Footprint

20.4.14.5. Strategy Overview

20.4.14.5.1. Marketing Strategy

20.4.14.5.2. Product Strategy

20.4.14.5.3. Channel Strategy

20.4.15. Others (on request)

20.4.15.1. Overview

20.4.15.2. Product Portfolio

20.4.15.3. Profitability by Market Segments (Product/Channel/Region)

20.4.15.4. Sales Footprint

20.4.15.5. Strategy Overview

20.4.15.5.1. Marketing Strategy

20.4.15.5.2. Product Strategy

20.4.15.5.3. Channel Strategy

21. Assumptions and Acronyms Used

22. Research Methodology

 

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Summary

Writing Instruments Market - Scope of Report

Persistence Market Research recently published a new report on the writing instruments market for the assessment period of 2022-2032. The report offers a close look at evolving aspects of the market, and insights into the dynamics impacting the market growth. It also focuses on the key developments in the market, especially due to the COVID-19 pandemic situation that has affected people, globally. The report includes various macro-and micro-economic factors responsible for a significant impact on market growth.

The report extensively focuses on key trends shaping market growth. Additionally, the included opportunity analysis underlines untapped corners for aspiring players. The report also offers a holistic view of the incremental opportunity, which can further help readers make effective decisions for the growth of their businesses.

All stakeholders in the writing instruments market can rely on the data offered in this report to make critical decisions. Moreover, the information offered in this report also can help new market entrants expand their bases in this space.

The report elaborates on both, historical and current trends shaping the writing instruments market. The performance journey of the market has been drawn and analyzed to make the lucrative opportunities in the market evident to readers. The competitive landscape presented in the report gives a detailed outlook of the profiles of key companies operating in the writing instruments market, along with their differential strategies and key focus areas.

Market Segmentation

The research study offers a detailed market taxonomy, wherein, key segments have been discussed in detail. The market is segmented based on product, end user, sales channel, and region. Every segment is analyzed in detail, and data about the growth of each segment has been included in the study.

Product

Pencils
Graphite Pencils
Mechanical Pencils
Pens
Fountain Pens
Ball Point Pens
Roller Pens
Gel Pens
Others
Coloring Instruments
Highlighter & Markers
Others
Sales Channel

Hypermarkets/ Supermarkets
Specialty Stores
Multi-brand Stores
Online Retailers
Other Sales Channels
End User

Students
Independent Professionals
Institutions
Others
Region

North America
Latin America
Europe
East Asia
South Asia
Oceania
Middle East and Africa (MEA)
The research report includes a competitive landscape that provides a dashboard view of the key competitors operating in the market. Some of the market players included in this section Société BIC SA, Faber-Castell, Mitsubishi Pencil Co., Ltd., Pilot Corporation, Schwanhäußer Industrieholding GmbH & Co. KG, Newell Brands, Inc., Shanghai M&G Stationery Inc., Schneider Schreibgeräte GmbH, Kokuyo Camlin Limited, C Josef Lamy GmbH Srl, STAEDTLER Mars GmbH & Co. KG, Luxor Writing Instruments Private Limited, Linc Pen & Plastics Ltd., and Hindustan Pencils Private Limited.

Key Questions Answered in Report

The research study offers inclusive insights about the growth of the market in the most comprehensive manner. Key insights offered in the report answer some of the most salient questions that assist stakeholders in gauging all the emerging possibilities.

How are writing instruments as a promotional product driving demand growth?
How are multifunctional writing instruments in the U.S. enabling demand growth?
How is the growth in the number of educational institutions affecting market growth?
Which are the prominent regions offering plentiful opportunities for market players?
Research Methodology

A unique and promising research methodology forms the base of the market report for the forecast period. This report has been prepared after comprehensive analysis of market events, and riveting insights have been compiled meticulously.

The research methodology is a two-step process comprising primary and secondary research. Key stakeholders, including suppliers, service providers, and experts of several designations, including executive vice presidents, directors, technical advisors, GM marketing professionals, and sales professionals have been interviewed. Secondary sources referred to obtain information include investor presentations of manufacturers, World Bank, IMF, and other credible sources.



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Table of Contents

1. Executive Summary

1.1. Global Market Outlook

1.2. Demand Side Trends

1.3. Supply Side Trends

1.4. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Coverage/Taxonomy

2.2. Market Definition/Scope/Limitations

3. Key Market Trends

3.1. Key Trends Impacting the Market

3.1.1. Demand for Multifunctional Writing Instruments

3.1.2. Increasing Awareness towards Writing Instruments Manufactured with Recyclable and Biodegradable Material

3.1.3. Focus on Research and Development

3.1.4. Writing Instruments, A Cost Effective Mode of Promotional Product

3.1.5. Demand for Luxury Writing Instruments

3.1.6. Other (during the course of the study)

3.2. Product Innovation Trends

3.2.1. Introduction of Innovative Products with Multiple Features

3.2.2. Added Value for Customer

3.2.3. Evolution in Product Design

3.3. Future Prospects of Writing Instruments Industry

3.3.1. Factors Fuelling Growth

3.3.2. Influx of Brands

3.3.3. Innovative Distribution & Marketing Strategies

3.3.4. Mergers & Acquisitions

3.3.5. New Launches

4. Global Writing Instruments Market Demand Analysis 2017-2021 and Forecast, 2022-2032

4.1. Historical Market Volume (Mn Units) Analysis, 2017-2021

4.2. Current and Future Market Volume (Mn Units) Projections, 2022-2032

4.3. Y-o-Y Growth Trend Analysis

5. Global Writing Instruments Market - Pricing Analysis

5.1. Regional Pricing Analysis By Product Type

5.2. Pricing Break-up

5.2.1. Manufacturer Level Pricing

5.2.2. Distributor Level Pricing

5.2.3. Retail Level Pricing

5.3. Global Average Pricing Analysis Benchmark

6. Global Writing Instruments Market Demand (in Value or Size in US$ Mn) Analysis 2017-2021 and Forecast, 2022-2032

6.1. Historical Market Value (US$ Mn) Analysis, 2017-2021

6.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032

6.2.1. Y-o-Y Growth Trend Analysis

6.2.2. Absolute $ Opportunity Analysis

7. Market Background

7.1. Macro-Economic Factors

7.1.1. Global GDP Growth Outlook

7.1.2. Global Consumer Price Index

7.1.3. Global Consumer Spending Outlook

7.1.4. Consumer Buying Behaviour Analysis

7.1.5. Global e-Commerce Industry Outlook

7.1.6. Literacy Rate Outlook

7.1.7. Working Population Outlook

7.1.8. Global FMCG Industry Outlook

7.2. Industry Value and Supply Chain Analysis

7.2.1. Profit Margin Analysis At Each Sales Point

7.2.2. List & Role of Key Participants

7.2.2.1. Manufacturers

7.2.2.2. Distributors/Retailers

7.3. Forecast Factors - Relevance & Impact

7.3.1. Top Companies Historical Growth

7.3.2. Global FMCG Industry Growth Outlook

7.3.3. Contribution to GDP & Employment

7.3.4. Global Population Growth Outlook

7.3.5. GDP Growth Rate Analysis

7.3.6. Urbanization Growth Outlook

7.3.7. Manufacturing Sector GVA

7.3.8. Per Capita Disposable Income

7.4. PESTLE Analysis of Writing Instruments Market

7.5. Porter’s Five Forces Analysis of Writing Instruments Market

7.6. Market Dynamics

7.6.1. Drivers

7.6.2. Restraints

7.6.3. Opportunity Analysis

8. Global Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by Product Type

8.1. Introduction / Key Findings

8.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By Product Type, 2017-2021

8.3. Current and Future Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By Product Type, 2022-2032

8.3.1. Pencil

8.3.1.1. Graphite Pencils

8.3.1.2. Mechanical Pencils

8.3.2. Pen

8.3.2.1. Fountain Pen

8.3.2.2. Ball Point Pen

8.3.2.3. Roller Pen

8.3.2.4. Gel Pen

8.3.2.5. Others

8.3.3. Coloring Instruments

8.3.4. Highlighter & Markers

8.3.5. Others

8.4. Market Attractiveness Analysis By Product Type

9. Global Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by End-Users

9.1. Introduction / Key Findings

9.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By End-Users, 2017-2021

9.3. Current and Future Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By End-Users, 2022-2032

9.3.1. Students

9.3.2. Independent Professionals

9.3.3. Institutions

9.3.4. Others

9.4. Market Attractiveness Analysis By End-Users

10. Global Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by Sales Channel

10.1. Introduction / Key Findings

10.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By Sales Channel, 2017-2021

10.3. Current and Future Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By Sales Channel, 2022-2032

10.3.1. Hypermarkets/ Supermarkets

10.3.2. Specialty Stores

10.3.3. Multi-brand Stores

10.3.4. Online Retailers

10.3.5. Other Sales Channels

10.4. Market Attractiveness Analysis By Sales Channel

11. Global Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by Region

11.1. Introduction

11.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By Region, 2017-2021

11.3. Current Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By Region, 2022-2032

11.3.1. North America

11.3.2. Latin America

11.3.3. Europe

11.3.4. East Asia

11.3.5. South Asia

11.3.6. Oceania

11.3.7. Middle East and Africa (MEA)

11.4. Market Attractiveness Analysis By Region

12. North America Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

12.1. Introduction

12.2. Pricing Analysis

12.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2021

12.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

12.4.1. By Product Type

12.4.2. By End-Users

12.4.3. By Sales Channel

12.4.4. By Country

12.4.4.1. U.S.

12.4.4.2. Canada

12.5. Market Attractiveness Analysis

12.5.1. By Product Type

12.5.2. By End-Users

12.5.3. By Sales Channel

12.5.4. By Country

13. Latin America Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

13.1. Introduction

13.2. Pricing Analysis

13.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2021

13.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

13.4.1. By Product Type

13.4.2. By End-Users

13.4.3. By Sales Channel

13.4.4. By Country

13.4.4.1. Brazil

13.4.4.2. Mexico

13.4.4.3. Rest of Latin America

13.5. Market Attractiveness Analysis

13.5.1. By Product Type

13.5.2. By End-Users

13.5.3. By Sales Channel

13.5.4. By Country

14. Europe Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

14.1. Introduction

14.2. Pricing Analysis

14.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2021

14.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

14.4.1. By Product Type

14.4.2. By End-Users

14.4.3. By Sales Channel

14.4.4. By Country

14.4.4.1. Germany

14.4.4.2. Italy

14.4.4.3. France

14.4.4.4. U.K.

14.4.4.5. Spain

14.4.4.6. Rest of Europe

14.5. Market Attractiveness Analysis

14.5.1. By Product Type

14.5.2. By End-Users

14.5.3. By Sales Channel

14.5.4. By Country

15. East Asia Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

15.1. Introduction

15.2. Pricing Analysis

15.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2021

15.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

15.4.1. By Product Type

15.4.2. By End-Users

15.4.3. By Sales Channel

15.4.4. By Country

15.4.4.1. China

15.4.4.2. Japan

15.4.4.3. South Korea

15.5. Market Attractiveness Analysis

15.5.1. By Product Type

15.5.2. By End-Users

15.5.3. By Sales Channel

15.5.4. By Country

16. South Asia Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

16.1. Introduction

16.2. Pricing Analysis

16.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2021

16.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

16.4.1. By Product Type

16.4.2. By End-Users

16.4.3. By Sales Channel

16.4.4. By Country

16.4.4.1. India

16.4.4.2. Thailand

16.4.4.3. Indonesia

16.4.4.4. Malaysia

16.4.4.5. Rest of South Asia

16.5. Market Attractiveness Analysis

16.5.1. By Product Type

16.5.2. By End-Users

16.5.3. By Sales Channel

16.5.4. By Country

17. Oceania Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

17.1. Introduction

17.2. Pricing Analysis

17.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2021

17.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

17.4.1. By Product Type

17.4.2. By End-Users

17.4.3. By Sales Channel

17.4.4. By Country

17.4.4.1. Australia

17.4.4.2. New Zealand

17.5. Market Attractiveness Analysis

17.5.1. By Product Type

17.5.2. By End-Users

17.5.3. By Sales Channel

17.5.4. By Country

18. Middle East and Africa Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

18.1. Introduction

18.2. Pricing Analysis

18.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2021

18.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032

18.4.1. By Product Type

18.4.2. By End-Users

18.4.3. By Sales Channel

18.4.4. By Country

18.4.4.1. GCC Countries

18.4.4.2. Northern Africa

18.4.4.3. South Africa

18.4.4.4. Rest of Middle East and Africa

18.5. Market Attractiveness Analysis

18.5.1. By Product Type

18.5.2. By End-Users

18.5.3. By Sales Channel

18.5.4. By Country

19. Market Structure Analysis

19.1. Market Analysis by Tier of Companies

19.2. Market Concentration

19.3. Market Share Analysis of Top Players

19.4. Market Presence Analysis

19.4.1. By Regional footprint of Players

19.4.2. Product foot print by Players

19.4.3. Channel Foot Print by Players

20. Competition Analysis

20.1. Competition Dashboard

20.2. Pricing Analysis by Competition

20.3. Competition Benchmarking

20.4. Competition Deep Dive

20.4.1. Société BIC SA

20.4.1.1. Overview

20.4.1.2. Product Portfolio

20.4.1.3. Profitability by Market Segments (Product/Channel/Region)

20.4.1.4. Sales Footprint

20.4.1.5. Strategy Overview

20.4.1.5.1. Marketing Strategy

20.4.1.5.2. Product Strategy

20.4.1.5.3. Channel Strategy

20.4.2. Faber-Castell

20.4.2.1. Overview

20.4.2.2. Product Portfolio

20.4.2.3. Profitability by Market Segments (Product/Channel/Region)

20.4.2.4. Sales Footprint

20.4.2.5. Strategy Overview

20.4.2.5.1. Marketing Strategy

20.4.2.5.2. Product Strategy

20.4.2.5.3. Channel Strategy

20.4.3. Mitsubishi Pencil Co., Ltd.

20.4.3.1. Overview

20.4.3.2. Product Portfolio

20.4.3.3. Profitability by Market Segments (Product/Channel/Region)

20.4.3.4. Sales Footprint

20.4.3.5. Strategy Overview

20.4.3.5.1. Marketing Strategy

20.4.3.5.2. Product Strategy

20.4.3.5.3. Channel Strategy

20.4.4. Pilot Corporation

20.4.4.1. Overview

20.4.4.2. Product Portfolio

20.4.4.3. Profitability by Market Segments (Product/Channel/Region)

20.4.4.4. Sales Footprint

20.4.4.5. Strategy Overview

20.4.4.5.1. Marketing Strategy

20.4.4.5.2. Product Strategy

20.4.4.5.3. Channel Strategy

20.4.5. Schwanhäußer Industrieholding GmbH & Co. KG

20.4.5.1. Overview

20.4.5.2. Product Portfolio

20.4.5.3. Profitability by Market Segments (Product/Channel/Region)

20.4.5.4. Sales Footprint

20.4.5.5. Strategy Overview

20.4.5.5.1. Marketing Strategy

20.4.5.5.2. Product Strategy

20.4.5.5.3. Channel Strategy

20.4.6. Newell Brands, Inc.

20.4.6.1. Overview

20.4.6.2. Product Portfolio

20.4.6.3. Profitability by Market Segments (Product/Channel/Region)

20.4.6.4. Sales Footprint

20.4.6.5. Strategy Overview

20.4.6.5.1. Marketing Strategy

20.4.6.5.2. Product Strategy

20.4.6.5.3. Channel Strategy

20.4.7. Shanghai M&G Stationery Inc.

20.4.7.1. Overview

20.4.7.2. Product Portfolio

20.4.7.3. Profitability by Market Segments (Product/Channel/Region)

20.4.7.4. Sales Footprint

20.4.7.5. Strategy Overview

20.4.7.5.1. Marketing Strategy

20.4.7.5.2. Product Strategy

20.4.7.5.3. Channel Strategy

20.4.8. Schneider Schreibgeräte GmbH

20.4.8.1. Overview

20.4.8.2. Product Portfolio

20.4.8.3. Profitability by Market Segments (Product/Channel/Region)

20.4.8.4. Sales Footprint

20.4.8.5. Strategy Overview

20.4.8.5.1. Marketing Strategy

20.4.8.5.2. Product Strategy

20.4.8.5.3. Channel Strategy

20.4.9. Kokuyo Camlin Limited

20.4.9.1. Overview

20.4.9.2. Product Portfolio

20.4.9.3. Profitability by Market Segments (Product/Channel/Region)

20.4.9.4. Sales Footprint

20.4.9.5. Strategy Overview

20.4.9.5.1. Marketing Strategy

20.4.9.5.2. Product Strategy

20.4.9.5.3. Channel Strategy

20.4.10. C. Josef Lamy GmbH Srl

20.4.10.1. Overview

20.4.10.2. Product Portfolio

20.4.10.3. Profitability by Market Segments (Product/Channel/Region)

20.4.10.4. Sales Footprint

20.4.10.5. Strategy Overview

20.4.10.5.1. Marketing Strategy

20.4.10.5.2. Product Strategy

20.4.10.5.3. Channel Strategy

20.4.11. STAEDTLER Mars GmbH & Co. KG

20.4.11.1. Overview

20.4.11.2. Product Portfolio

20.4.11.3. Profitability by Market Segments (Product/Channel/Region)

20.4.11.4. Sales Footprint

20.4.11.5. Strategy Overview

20.4.11.5.1. Marketing Strategy

20.4.11.5.2. Product Strategy

20.4.11.5.3. Channel Strategy

20.4.12. Luxor Writing Instruments Private Limited

20.4.12.1. Overview

20.4.12.2. Product Portfolio

20.4.12.3. Profitability by Market Segments (Product/Channel/Region)

20.4.12.4. Sales Footprint

20.4.12.5. Strategy Overview

20.4.12.5.1. Marketing Strategy

20.4.12.5.2. Product Strategy

20.4.12.5.3. Channel Strategy

20.4.13. Linc Pen & Plastics Ltd.

20.4.13.1. Overview

20.4.13.2. Product Portfolio

20.4.13.3. Profitability by Market Segments (Product/Channel/Region)

20.4.13.4. Sales Footprint

20.4.13.5. Strategy Overview

20.4.13.5.1. Marketing Strategy

20.4.13.5.2. Product Strategy

20.4.13.5.3. Channel Strategy

20.4.14. Hindustan Pencils Private Limited

20.4.14.1. Overview

20.4.14.2. Product Portfolio

20.4.14.3. Profitability by Market Segments (Product/Channel/Region)

20.4.14.4. Sales Footprint

20.4.14.5. Strategy Overview

20.4.14.5.1. Marketing Strategy

20.4.14.5.2. Product Strategy

20.4.14.5.3. Channel Strategy

20.4.15. Others (on request)

20.4.15.1. Overview

20.4.15.2. Product Portfolio

20.4.15.3. Profitability by Market Segments (Product/Channel/Region)

20.4.15.4. Sales Footprint

20.4.15.5. Strategy Overview

20.4.15.5.1. Marketing Strategy

20.4.15.5.2. Product Strategy

20.4.15.5.3. Channel Strategy

21. Assumptions and Acronyms Used

22. Research Methodology

 

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