世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

トルコのギフトカードとインセンティブカードの市場インテリジェンスと今後の成長ダイナミクス(データブック) - 市場規模および予測、デジタル/eギフトカード別支出分析、小売および法人消費者、トップ小売業者、流通チャネル、オケージョン、小売セクター、機能(オープンループ、クローズドループ)、都市タイプ、人口動態 - 2023年第1四半期アップデート


Turkey Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics – Q1 2023 Update

2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
PayNXT360
ペイネクスト360
2023年3月2日 US$2,400
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら
268 英語

 

サマリー

2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、デジタルギフト、政府、ホスピタリティ、旅行業界が成長を復活させるために行った取り組みなどが挙げられます。

金額ベースでは、トルコのギフトカード市場は2018年から2022年の間に9.9%のCAGRを記録しています。PayNXT360によると、同国のギフトカード産業は年率11.5%で成長し、2023年には1億9242万米ドルに達すると予測されています。

トルコのギフトカード産業は予測期間中も成長を続け、2023年から2027年の間に10.0%のCAGRを記録すると予測されています。同国のギフトカード市場は、2022年の1億7256万米ドルから増加し、2027年には2億8169万米ドルに達する。

本レポートは、ギフトカード市場をデータ中心で詳細に分析し、様々な小売カテゴリーにおける市場機会とリスクを網羅しています。国別の75以上のKPIを掲載し、ギフトカード市場のダイナミクス、市場規模、予測を包括的に理解することができます。

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目次

1.Turkey Total Gift Spend Analyzer
1.1.Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
1.2.Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
1.3.Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
1.4.Gift Spend Market Size and Forecast Analysis by Product Category
1.5.Gift Spend Market Share Analysis by Product Category
1.6.Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
1.7.Total Gift Spend Market Share Analysis by Retail Sector
2.Turkey Retail Consumer Gift Spend Analyzer
2.1.Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
2.2.Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
2.3.Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
2.4.Retail Consumer Gift Spend Market Share Analysis by Product Category
2.5.Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.6.Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
3.Turkey Corporate Consumer Gift Spend Analyzer
3.1.Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2.Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3.Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4.Corporate Consumer Gift Spend Market Share Analysis by Product Category
3.5.Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6.Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
4.Turkey Gift Card Spend Analyzer
4.1.Gift Card Spend Market Size and Forecast, 2018-2027
4.2.Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
4.3.Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
4.4.Gift Card Spend Market Share Analysis by Consumer Segment
4.5.Gift Card Spend Market Share Analysis by Functional Attribute
4.6.Digital Gift Card Spend Market Size and Forecast, 2018-2027
5.Turkey Digital Gift Card Spend Analyzer
5.1.Digital Gift Card Market Size and Forecast, 2018-2027
5.2.Digital Gift Card Penetration by Occasion, 2018-2027
5.3.Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.4.Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.5.Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.6.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.7.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
5.8.Large Enterprise Segment Digital Gift Card Spend Analysis
5.9.Mid-Tier Segment Digital Gift Card Spend Analysis
5.1.Small Scale Segment Digital Gift Card Spend Analysis
6.Turkey Gift Card Spend Share by Demographics and Purchase Behaviour
6.1.Gift Card Spend Share by Age, Income, and Gender
6.2.Digital Gift Card Spend Share by Age, Income, and Gender
6.3.Gift Card Consumer Purchase Behaviour
6.4.Corporate Consumer Gift Card Spend by Company Type
7.Turkey Retail Consumer Gift Card Spend Analyzer
7.1.Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
7.2.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
7.3.Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
7.4.Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
8.Turkey Retail Consumer Gift Card Spend Analysis by Functional Attribute
8.1.Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
8.2.Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.3.Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.4.Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
9.Turkey Retail Consumer Gift Card Spend Analysis by Occasion
9.1.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
9.2.Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
9.3.Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
9.4.Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
9.5.Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027
10.Turkey Corporate Consumer Gift Card Spend Analyzer
10.1.Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
10.2.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.3.Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
10.4.Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
11.Turkey Corporate Consumer Gift Card Spend Analysis by Functional Attribute
11.1.Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
11.2.Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.3.Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.4.Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
12.Turkey Corporate Consumer Gift Card Spend Analysis by Occasion
12.1.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
12.2.Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
12.3.Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
12.4.Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027
13.Turkey Corporate Consumer Gift Card Spend Analysis by Company Size
13.1.Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
13.2.Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.3.Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.4.Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.Turkey Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
14.1.Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.2.Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.3.Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.Turkey Gift Card Spend Analysis by Distribution Channel
15.1.Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.2.Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.3.Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.4.Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027
16.Turkey Gift Card Spend Analysis by Retail Sector
16.1.Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
16.2.Total Gift Card Spend Market Share Analysis by Retail Sector
16.3.Sales Uplift by Retail Sector
17.Turkey Retail Consumer Gift Card Spend Analysis by Retail Sector
17.1.Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2.Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
18.Turkey Corporate Consumer Gift Card Spend Analysis by Retail Sector
18.1.Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2.Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector

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図表リスト

1. Turkey Total Gift Spend Analysis (US$ Million), 2018-2027
2. Turkey Gift Card Penetration by Market Value(%), 2018-2027
3. Turkey Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
4. Turkey Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
5. Turkey Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
6. Turkey Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
7. Turkey Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
8. Turkey Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
9. Turkey Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
10. Turkey Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
11. Turkey Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
12. Turkey Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
13. Turkey Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
14. Turkey Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
15. Turkey Gift Card Load Value (US$ Million), 2018-2027
16. Turkey Number of Gift Cards Purchased (Million) 2018-2027
17. Turkey Gift Card Transaction Value (US$ Million), 2018-2027
18. Turkey Gift Card Transaction Volume (Million), 2018-2027
19. Turkey Average Value of Per Transaction (US$), 2018-2027
20. Turkey Unused Value of Gift Card Purchased (US$ Million), 2018-2027
21. Turkey Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
22. Turkey Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
23. Turkey Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
24. Turkey Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
25. Turkey Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
26. Turkey Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
27. Turkey Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
28. Turkey Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
29. Turkey Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
30. Turkey Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
31. Turkey Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
32. Turkey Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
33. Turkey Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
34. Turkey Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
35. Turkey Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
36. Turkey Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
37. Turkey Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
38. Turkey Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
39. Turkey Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
40. Turkey Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
41. Turkey Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
42. Turkey Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
43. Turkey Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
44. Turkey Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
45. Turkey Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
46. Turkey Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
47. Turkey Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
48. Turkey Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
49. Turkey Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
50. Turkey Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
51. Turkey Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
52. Turkey Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
53. Turkey Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
54. Turkey Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
55. Turkey Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
56. Turkey Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
57. Turkey Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
58. Turkey Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
59. Turkey Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
60. Turkey Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
61. Turkey Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
62. Turkey Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
63. Turkey Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
64. Turkey Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
65. Turkey Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
66. Turkey Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
67. Turkey Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
68. Turkey Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
69. Turkey Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
70. Turkey Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
71. Turkey Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
72. Turkey Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
73. Turkey Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
74. Turkey Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
75. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
76. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
77. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
78. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
79. Turkey Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
80. Turkey Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
81. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
82. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
83. Turkey Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
84. Turkey Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
85. Turkey Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
86. Turkey Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
87. Turkey Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
88. Turkey Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
89. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
90. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
91. Turkey Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
92. Turkey Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
93. Turkey Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
94. Turkey Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
95. Turkey Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
96. Turkey Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
97. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
98. Turkey Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
99. Turkey Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
100. Turkey Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
101. Turkey Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
102. Turkey Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
103. Turkey Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
104. Turkey Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
105. Turkey Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
106. Turkey Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
107. Turkey Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
108. Turkey Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
109. Turkey Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
110. Turkey Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
111. Turkey Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
112. Turkey Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
113. Turkey Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
114. Turkey Retail Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
115. Turkey Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
116. Turkey Corporate Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
117. Turkey Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
118. Turkey Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2065

 

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Summary

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

In value terms, the gift card market in Turkey has recorded a CAGR of 9.9% during 2018–2022. According to PayNXT360, gift card industry in the country is expected to grow by 11.5% on annual basis to reach US$ 1924.2 million in 2023.

The gift card industry in Turkey will continue to grow over the forecast period and is expected to record a CAGR of 10.0% during 2023-2027. Gift card market in the country will increase from US$ 1725.6 million in 2022 to reach US$ 2816.9 million by 2027.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.



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Table of Contents

1.Turkey Total Gift Spend Analyzer
1.1.Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
1.2.Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
1.3.Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
1.4.Gift Spend Market Size and Forecast Analysis by Product Category
1.5.Gift Spend Market Share Analysis by Product Category
1.6.Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
1.7.Total Gift Spend Market Share Analysis by Retail Sector
2.Turkey Retail Consumer Gift Spend Analyzer
2.1.Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
2.2.Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
2.3.Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
2.4.Retail Consumer Gift Spend Market Share Analysis by Product Category
2.5.Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.6.Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
3.Turkey Corporate Consumer Gift Spend Analyzer
3.1.Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2.Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3.Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4.Corporate Consumer Gift Spend Market Share Analysis by Product Category
3.5.Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6.Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
4.Turkey Gift Card Spend Analyzer
4.1.Gift Card Spend Market Size and Forecast, 2018-2027
4.2.Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
4.3.Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
4.4.Gift Card Spend Market Share Analysis by Consumer Segment
4.5.Gift Card Spend Market Share Analysis by Functional Attribute
4.6.Digital Gift Card Spend Market Size and Forecast, 2018-2027
5.Turkey Digital Gift Card Spend Analyzer
5.1.Digital Gift Card Market Size and Forecast, 2018-2027
5.2.Digital Gift Card Penetration by Occasion, 2018-2027
5.3.Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.4.Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.5.Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.6.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.7.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
5.8.Large Enterprise Segment Digital Gift Card Spend Analysis
5.9.Mid-Tier Segment Digital Gift Card Spend Analysis
5.1.Small Scale Segment Digital Gift Card Spend Analysis
6.Turkey Gift Card Spend Share by Demographics and Purchase Behaviour
6.1.Gift Card Spend Share by Age, Income, and Gender
6.2.Digital Gift Card Spend Share by Age, Income, and Gender
6.3.Gift Card Consumer Purchase Behaviour
6.4.Corporate Consumer Gift Card Spend by Company Type
7.Turkey Retail Consumer Gift Card Spend Analyzer
7.1.Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
7.2.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
7.3.Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
7.4.Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
8.Turkey Retail Consumer Gift Card Spend Analysis by Functional Attribute
8.1.Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
8.2.Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.3.Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.4.Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
9.Turkey Retail Consumer Gift Card Spend Analysis by Occasion
9.1.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
9.2.Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
9.3.Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
9.4.Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
9.5.Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027
10.Turkey Corporate Consumer Gift Card Spend Analyzer
10.1.Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
10.2.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.3.Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
10.4.Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
11.Turkey Corporate Consumer Gift Card Spend Analysis by Functional Attribute
11.1.Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
11.2.Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.3.Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.4.Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
12.Turkey Corporate Consumer Gift Card Spend Analysis by Occasion
12.1.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
12.2.Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
12.3.Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
12.4.Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027
13.Turkey Corporate Consumer Gift Card Spend Analysis by Company Size
13.1.Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
13.2.Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.3.Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.4.Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.Turkey Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
14.1.Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.2.Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.3.Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.Turkey Gift Card Spend Analysis by Distribution Channel
15.1.Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.2.Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.3.Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.4.Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027
16.Turkey Gift Card Spend Analysis by Retail Sector
16.1.Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
16.2.Total Gift Card Spend Market Share Analysis by Retail Sector
16.3.Sales Uplift by Retail Sector
17.Turkey Retail Consumer Gift Card Spend Analysis by Retail Sector
17.1.Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2.Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
18.Turkey Corporate Consumer Gift Card Spend Analysis by Retail Sector
18.1.Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2.Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector

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List of Tables/Graphs

1. Turkey Total Gift Spend Analysis (US$ Million), 2018-2027
2. Turkey Gift Card Penetration by Market Value(%), 2018-2027
3. Turkey Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
4. Turkey Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
5. Turkey Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
6. Turkey Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
7. Turkey Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
8. Turkey Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
9. Turkey Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
10. Turkey Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
11. Turkey Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
12. Turkey Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
13. Turkey Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
14. Turkey Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
15. Turkey Gift Card Load Value (US$ Million), 2018-2027
16. Turkey Number of Gift Cards Purchased (Million) 2018-2027
17. Turkey Gift Card Transaction Value (US$ Million), 2018-2027
18. Turkey Gift Card Transaction Volume (Million), 2018-2027
19. Turkey Average Value of Per Transaction (US$), 2018-2027
20. Turkey Unused Value of Gift Card Purchased (US$ Million), 2018-2027
21. Turkey Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
22. Turkey Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
23. Turkey Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
24. Turkey Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
25. Turkey Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
26. Turkey Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
27. Turkey Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
28. Turkey Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
29. Turkey Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
30. Turkey Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
31. Turkey Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
32. Turkey Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
33. Turkey Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
34. Turkey Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
35. Turkey Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
36. Turkey Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
37. Turkey Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
38. Turkey Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
39. Turkey Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
40. Turkey Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
41. Turkey Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
42. Turkey Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
43. Turkey Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
44. Turkey Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
45. Turkey Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
46. Turkey Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
47. Turkey Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
48. Turkey Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
49. Turkey Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
50. Turkey Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
51. Turkey Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
52. Turkey Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
53. Turkey Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
54. Turkey Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
55. Turkey Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
56. Turkey Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
57. Turkey Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
58. Turkey Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
59. Turkey Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
60. Turkey Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
61. Turkey Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
62. Turkey Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
63. Turkey Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
64. Turkey Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
65. Turkey Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
66. Turkey Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
67. Turkey Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
68. Turkey Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
69. Turkey Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
70. Turkey Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
71. Turkey Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
72. Turkey Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
73. Turkey Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
74. Turkey Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
75. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
76. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
77. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
78. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
79. Turkey Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
80. Turkey Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
81. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
82. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
83. Turkey Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
84. Turkey Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
85. Turkey Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
86. Turkey Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
87. Turkey Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
88. Turkey Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
89. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
90. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
91. Turkey Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
92. Turkey Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
93. Turkey Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
94. Turkey Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
95. Turkey Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
96. Turkey Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
97. Turkey Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
98. Turkey Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
99. Turkey Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
100. Turkey Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
101. Turkey Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
102. Turkey Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
103. Turkey Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
104. Turkey Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
105. Turkey Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
106. Turkey Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
107. Turkey Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
108. Turkey Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
109. Turkey Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
110. Turkey Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
111. Turkey Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
112. Turkey Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
113. Turkey Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
114. Turkey Retail Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
115. Turkey Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
116. Turkey Corporate Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
117. Turkey Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
118. Turkey Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2065

 

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