アラブ首長国連邦のギフトカードとインセンティブカードの市場インテリジェンスと今後の成長ダイナミクス（データブック） - 市場規模および予測、デジタル/eギフトカード別支出分析、小売および法人消費者、トップ小売業者、流通チャネル、用途、小売セクター、機能（オープンループ、クローズドループ）、都市タイプ、人口動態 - Q1 2023アップデート

United Arab Emirates Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics – Q1 2023 Update

2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントで成長を支えました。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、デ... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年3月2日	US$2,400 シングルユーザライセンスライセンス・価格情報注文方法はこちら	268	英語

目次
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サマリー

2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントで成長を支えました。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、デジタルギフト、政府、ホスピタリティ、旅行業界が成長を復活させるために行った取り組みなどが挙げられます。

アラブ首長国連邦（UAE）の革新的で成長著しいフィンテック市場は、ギフトカード業界の成長を促すとともに、同地域の消費者の間で決済手段の人気を高めています。国内外のプレーヤーがこの分野に投資を続け、UAEギフトカード業界の競争環境を促進しているため、この傾向は短・中期的な観点からさらに加速すると予測されます。

同国ではオンラインショッピングが盛んですが、小売業者もギフトカードを活用して店舗でのショッピングを促進させています。さらに、ギフトカードの購入をより手頃なものにするために、プロバイダーは首長国のbuy now pay laterプロバイダーと戦略的提携を結んでいます。PayNXT360は、今後3～4年間、UAEギフトカード業界の堅調な成長見通しを維持しています。

デジタルギフトカード事業者は、UAEでBuy Now Pay Laterプロバイダーと戦略的提携を結んでいます。

UAEの消費者の間で、BNPL（Buy Now Pay Later）スキームの人気が急上昇しています。買い物客は、さまざまなカテゴリーで購入するすべての商品にこの支払い方法を利用しています。こうした人気の高まりを受けて、プロバイダーはBNPLの利用者と提携し、その成長をさらに加速させています。

- 2022年10月、大手デジタルギフトカードマーケットプレイスの一つであるYOUGotaGiftは、同地域の大手BNPL企業であるTabbyと戦略的提携を結んだことを発表しました。この提携により、首長国連邦の買い物客は、BNPLの支払い方法を利用してデジタルギフトカードマーケットプレイスからギフトカードを購入し、購入費用を数ヶ月に分散させることができます。

こうした戦略的なコラボレーションにより、生活費の高騰やインフレ圧力に悩むUAEの買い物客にも、ギフトカードがより浸透していくことでしょう。このことは、同地域における短・中期的な視点から、業界の成長を牽引し続けることになるでしょう。

国内フィンテック企業は、ギフトカードサービスの開始により、インド市場でのプレゼンスを拡大する予定です。

インドではデジタル化が進んでいるため、インドで活動するフィンテック企業はここ3～4年で大きな成長を記録しています。インドの成長ストーリーを活用しようと、UAEに拠点を置くフィンテック企業は、ギフトカード・サービスの開始により、インドでの存在感を高めることを計画しています。
- 2022年9月、UAEを拠点とするICC Fintechは、3000万米ドルの初期投資でインドで事業を開始すると発表しました。同国でのプレゼンスの一環として、同社はギフトカード・サービスも開始する。しかし、他のフィンテック企業とは異なり、ICC FintechはNRIのみをターゲットにしています。今後3年間で、1,800万人の消費者をターゲットにギフトカード・サービスを提供する予定です。ギフトカード以外にも、ヘルスケアや不動産管理の分野でもサービスを提供する予定です。
PayNXT360では、今後3～4年の間に、より多くの国内企業が事業を拡大し、グローバル市場で存在感を示すようになると予想しています。

各社は、エミレーツの店頭での取引を促進するために、ギフトカードのプロモーションイベントを開始しています。

パンデミック発生時、オンラインショッピングはこの地域で主流のショッピングチャネルとなり、その勢いを増しています。その結果、買い物客を店舗での買い物に戻すために、企業はUAEでギフトカードの機能を活用しています。例えば、以下のようなことです、
- 2022年11月、Al-Futtaim Malls傘下のDubai Festival City Mallは、国内での店頭取引を促進するためのギフトカードプロモーションイベントを発表しました。このプログラムでは、11月25日から27日までの3日間開催されたスーパーセールイベント期間中に、同モールで300AED以上の買い物をした買い物客に、30,000AED相当のギフトカードを贈呈すると発表したのです。

PayNXT360は、今後3～4年の間に、スーパーマーケットやショッピングモールを含む多くの企業が、エミレーツでこのようなギフトカードのプロモーションイベントを開始することを期待しています。これにより、短・中期的な観点から業界の成長を支え続けることができるでしょう。

金額ベースでは、アラブ首長国連邦のギフトカード市場は、2018年から2022年の間に10.4%のCAGRを記録しています。PayNXT360によると、同国のギフトカード産業は年率11.5%で成長し、2023年には1億7930万米ドルに達すると予想されます。

アラブ首長国連邦のギフトカード産業は、予測期間中も成長を続け、2023年から2027年の間にCAGR 9.8％を記録すると予想されています。同国のギフトカード市場は、2022年の1億6,090万米ドルから増加し、2027年には2億6,950万米ドルに達すると予想されます。

本レポートは、ギフトカード市場をデータ中心で詳細に分析し、様々な小売カテゴリーにおける市場機会とリスクを網羅しています。国別の75以上のKPIを掲載し、ギフトカード市場のダイナミクス、市場規模、予測を包括的に理解することができます。

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1.United Arab Emirates Total Gift Spend Analyzer
1.1.Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
1.2.Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
1.3.Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
1.4.Gift Spend Market Size and Forecast Analysis by Product Category
1.5.Gift Spend Market Share Analysis by Product Category
1.6.Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
1.7.Total Gift Spend Market Share Analysis by Retail Sector
2.United Arab Emirates Retail Consumer Gift Spend Analyzer
2.1.Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
2.2.Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
2.3.Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
2.4.Retail Consumer Gift Spend Market Share Analysis by Product Category
2.5.Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.6.Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
3.United Arab Emirates Corporate Consumer Gift Spend Analyzer
3.1.Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2.Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3.Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4.Corporate Consumer Gift Spend Market Share Analysis by Product Category
3.5.Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6.Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
4.United Arab Emirates Gift Card Spend Analyzer
4.1.Gift Card Spend Market Size and Forecast, 2018-2027
4.2.Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
4.3.Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
4.4.Gift Card Spend Market Share Analysis by Consumer Segment
4.5.Gift Card Spend Market Share Analysis by Functional Attribute
4.6.Digital Gift Card Spend Market Size and Forecast, 2018-2027
5.United Arab Emirates Digital Gift Card Spend Analyzer
5.1.Digital Gift Card Market Size and Forecast, 2018-2027
5.2.Digital Gift Card Penetration by Occasion, 2018-2027
5.3.Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.4.Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.5.Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.6.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.7.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
5.8.Large Enterprise Segment Digital Gift Card Spend Analysis
5.9.Mid-Tier Segment Digital Gift Card Spend Analysis
5.1.Small Scale Segment Digital Gift Card Spend Analysis
6.United Arab Emirates Gift Card Spend Share by Demographics and Purchase Behaviour
6.1.Gift Card Spend Share by Age, Income, and Gender
6.2.Digital Gift Card Spend Share by Age, Income, and Gender
6.3.Gift Card Consumer Purchase Behaviour
6.4.Corporate Consumer Gift Card Spend by Company Type
7.United Arab Emirates Retail Consumer Gift Card Spend Analyzer
7.1.Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
7.2.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
7.3.Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
7.4.Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
8.United Arab Emirates Retail Consumer Gift Card Spend Analysis by Functional Attribute
8.1.Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
8.2.Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.3.Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.4.Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
9.United Arab Emirates Retail Consumer Gift Card Spend Analysis by Occasion
9.1.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
9.2.Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
9.3.Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
9.4.Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
9.5.Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027
10.United Arab Emirates Corporate Consumer Gift Card Spend Analyzer
10.1.Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
10.2.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.3.Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
10.4.Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
11.United Arab Emirates Corporate Consumer Gift Card Spend Analysis by Functional Attribute
11.1.Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
11.2.Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.3.Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.4.Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
12.United Arab Emirates Corporate Consumer Gift Card Spend Analysis by Occasion
12.1.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
12.2.Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
12.3.Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
12.4.Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027
13.United Arab Emirates Corporate Consumer Gift Card Spend Analysis by Company Size
13.1.Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
13.2.Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.3.Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.4.Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.United Arab Emirates Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
14.1.Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.2.Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.3.Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.United Arab Emirates Gift Card Spend Analysis by Distribution Channel
15.1.Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.2.Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.3.Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.4.Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027
16.United Arab Emirates Gift Card Spend Analysis by Retail Sector
16.1.Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
16.2.Total Gift Card Spend Market Share Analysis by Retail Sector
16.3.Sales Uplift by Retail Sector
17.United Arab Emirates Retail Consumer Gift Card Spend Analysis by Retail Sector
17.1.Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2.Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
18.United Arab Emirates Corporate Consumer Gift Card Spend Analysis by Retail Sector
18.1.Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2.Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector

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図表リスト

1. United Arab Emirates Total Gift Spend Analysis (US$ Million), 2018-2027
2. United Arab Emirates Gift Card Penetration by Market Value(%), 2018-2027
3. United Arab Emirates Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
4. United Arab Emirates Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
5. United Arab Emirates Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
6. United Arab Emirates Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
7. United Arab Emirates Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
8. United Arab Emirates Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
9. United Arab Emirates Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
10. United Arab Emirates Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
11. United Arab Emirates Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
12. United Arab Emirates Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
13. United Arab Emirates Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
14. United Arab Emirates Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
15. United Arab Emirates Gift Card Load Value (US$ Million), 2018-2027
16. United Arab Emirates Number of Gift Cards Purchased (Million) 2018-2027
17. United Arab Emirates Gift Card Transaction Value (US$ Million), 2018-2027
18. United Arab Emirates Gift Card Transaction Volume (Million), 2018-2027
19. United Arab Emirates Average Value of Per Transaction (US$), 2018-2027
20. United Arab Emirates Unused Value of Gift Card Purchased (US$ Million), 2018-2027
21. United Arab Emirates Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
22. United Arab Emirates Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
23. United Arab Emirates Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
24. United Arab Emirates Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
25. United Arab Emirates Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
26. United Arab Emirates Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
27. United Arab Emirates Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
28. United Arab Emirates Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
29. United Arab Emirates Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
30. United Arab Emirates Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
31. United Arab Emirates Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
32. United Arab Emirates Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
33. United Arab Emirates Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
34. United Arab Emirates Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
35. United Arab Emirates Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
36. United Arab Emirates Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
37. United Arab Emirates Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
38. United Arab Emirates Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
39. United Arab Emirates Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
40. United Arab Emirates Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
41. United Arab Emirates Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
42. United Arab Emirates Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
43. United Arab Emirates Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
44. United Arab Emirates Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
45. United Arab Emirates Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
46. United Arab Emirates Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
47. United Arab Emirates Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
48. United Arab Emirates Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
49. United Arab Emirates Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
50. United Arab Emirates Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
51. United Arab Emirates Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
52. United Arab Emirates Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
53. United Arab Emirates Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
54. United Arab Emirates Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
55. United Arab Emirates Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
56. United Arab Emirates Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
57. United Arab Emirates Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
58. United Arab Emirates Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
59. United Arab Emirates Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
60. United Arab Emirates Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
61. United Arab Emirates Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
62. United Arab Emirates Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
63. United Arab Emirates Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
64. United Arab Emirates Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
65. United Arab Emirates Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
66. United Arab Emirates Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
67. United Arab Emirates Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
68. United Arab Emirates Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
69. United Arab Emirates Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
70. United Arab Emirates Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
71. United Arab Emirates Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
72. United Arab Emirates Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
73. United Arab Emirates Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
74. United Arab Emirates Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
75. United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
76. United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
77. United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
78. United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
79. United Arab Emirates Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
80. United Arab Emirates Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
81. United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
82. United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
83. United Arab Emirates Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
84. United Arab Emirates Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
85. United Arab Emirates Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
86. United Arab Emirates Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
87. United Arab Emirates Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
88. United Arab Emirates Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
89. United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
90. United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
91. United Arab Emirates Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
92. United Arab Emirates Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
93. United Arab Emirates Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
94. United Arab Emirates Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
95. United Arab Emirates Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
96. United Arab Emirates Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
97. United Arab Emirates Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
98. United Arab Emirates Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
99. United Arab Emirates Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
100. United Arab Emirates Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
101. United Arab Emirates Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
102. United Arab Emirates Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
103. United Arab Emirates Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
104. United Arab Emirates Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
105. United Arab Emirates Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
106. United Arab Emirates Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
107. United Arab Emirates Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
108. United Arab Emirates Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
109. United Arab Emirates Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
110. United Arab Emirates Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
111. United Arab Emirates Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
112. United Arab Emirates Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
113. United Arab Emirates Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
114. United Arab Emirates Retail Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
115. United Arab Emirates Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
116. United Arab Emirates Corporate Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
117. United Arab Emirates Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
118. United Arab Emirates Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2066

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Summary

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

The innovative and growing fintech market in the United Arab Emirates (UAE) is driving the growth of the gift card industry as well as the popularity of the payment method among consumers in the region. The trend is projected to further accelerate from the short to medium-term perspective, as both domestic and global players continue to invest in the space, driving the competitive landscape in the UAE gift card industry.

Amid the surging online shopping trends in the country, retailers are also leveraging gift cards to drive in-store shopping. Furthermore, to make their gift card purchases more affordable, providers are forging strategic alliances with buy now pay later providers in the Emirati nation. Overall, PayNXT360 maintains a robust growth outlook for the UAE gift card industry over the next three to four years.

Digital gift card providers are forging strategic alliances with buy now pay later providers in the UAE

The popularity of buy now pay later (BNPL) schemes has surged among consumers in the UAE. Shoppers are using the payment method for all of their purchases across different categories. Amid the growing popularity, providers are partnering with BNPL players to further accelerate their growth.

• In October 2022, YOUGotaGift, one of the leading digital gift card marketplaces, announced that the firm had entered into a strategic collaboration with Tabby, the leading BNPL firm in the region. The partnership allows shoppers in the Emirates to buy a gift card from the digital gift card marketplace using the BNPL payment method, thereby spreading the cost of their purchases over several months.

Such strategic collaborations will make gift cards more popular among shoppers in the UAE, who are also struggling with the rising cost of living and inflationary pressure. This will keep driving the growth of the industry from the short to medium-term perspective in the region.

Domestic fintech firms are planning to expand their presence in the Indian market with the launch of gift card services

Fintech firms operating in India have recorded strong growth over the last three to four years, due to the growing digitalization in the country. Looking to leverage the Indian growth story, UAE-based fintech firms are planning to build their presence in India with the launch of gift card services.
• In September 2022, ICC Fintech, the UAE-based firm, announced that the firm is starting operations in India with an initial investment of US$30 million. As part of its presence in the country, the firm is also launching a gift card service. However, unlike other fintech firms, ICC Fintech is targeting NRIs only. Over the next three years, the firm plans to target 18 million consumers with its gift card service. Apart from gift cards, the firm is also planning to offer services in the healthcare and property management areas.
As the preference for gift cards continues to grow among consumers globally, PayNXT360 expects more domestic firms to expand their operations and build their presence in the global market over the next three to four years.

Firms are launching gift card promotional events to drive in-store transactions in the Emirates

During the pandemic outbreak, online shopping gained widespread momentum becoming a mainstream shopping channel in the region. Consequently, to drive shoppers back to in-store shopping, firms are leveraging gift card capabilities in the UAE. For instance,
• In November 2022, Dubai Festival City Mall, part of Al-Futtaim Malls, announced a gift card promotional event to drive in-store transactions in the country. Under the program, the firm announced a gift card worth AED 30,000, to be given to shoppers who spend at least AED 300 at the mall during the three-day super sale event held from November 25th to 27th.

PayNXT360 expects more firms, including supermarkets and malls, to launch such gift card promotional events in the Emirates over the next three to four years. This will keep supporting the industry growth from the short to medium-term perspective.

In value terms, the gift card market in United Arab Emirates has recorded a CAGR of 10.4% during 2018–2022. According to PayNXT360, gift card industry in the country is expected to grow by 11.5% on annual basis to reach US$ 1793.3 million in 2023.

The gift card industry in United Arab Emirates will continue to grow over the forecast period and is expected to record a CAGR of 9.8% during 2023-2027. Gift card market in the country will increase from US$ 1608.9 million in 2022 to reach US$ 2609.5 million by 2027.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野（金融・保険）の最新刊レポート

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よくあるご質問

PayNXT360社はどのような調査会社ですか?

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