イギリスのギフトカードとインセンティブカードの市場インテリジェンスと今後の成長ダイナミクス（データブック） - 市場規模および予測、デジタル/eギフトカード別支出分析、小売および法人消費者、トップ小売業者、流通チャネル、オケージョン、小売セクター、機能（オープンループ、クローズドループ）、都市タイプ、人口動態 - 2023年第1四半期アップデート

United Kingdom Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics – Q1 2023 Update

2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年3月2日	US$2,400 シングルユーザライセンスライセンス・価格情報注文方法はこちら	268	英語

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2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、デジタルギフト、政府、ホスピタリティ、旅行業界が成長を復活させるために行った取り組みなどが挙げられます。

2022年上半期、ギフトカードの需要は、英国のハイストリートに対するコビド後の復活によって牽引された。2022年下半期には、生活費とインフレ圧力がギフトカード業界の成長モメンタムに影響を与えました。ギフト購入のプロセスをより手頃なものにするために、英国人は燃料価格の高騰を避けるためにデジタルギフトカードのソリューションに目を向けています。さらに、人気商品のインフレを避けるために、イギリス人は人気ブランドのギフトカードを購入しています。

また、短中期的な観点からは、消費者が支出を制限したり、割引や特典を利用する方法を模索することで、ギフトカードの販売が自己利用によって促進されると予想されます。さらに、スーパーマーケットでは、その売上を促進するために、消費者の買い物に対して報酬を与えるギフトカードプログラムを開始することが予想される。生活費の高騰に悩む従業員に報い、支援する方法を模索する企業にとって、ギフトカードの利用は大きく拡大すると思われます。

革新的で持続可能なデジタルギフトカードのマーケットプレイスを英国で開始

環境に配慮し、持続可能な買い物の選択肢を提供するブランドを買い求める消費者が増えてきています。こうした層に対応し、サステナブルなブランドのギフトカードのみを提供する、革新的でサステナブルなデジタルギフトカードマーケットプレイスが、同国で事業を開始しました。
- 2022年11月、サステナブルブランドのデジタルギフトカードマーケットプレイスであるdinkmは、英国での事業開始を発表しました。同マーケットプレイスは、サステナブルなライフスタイルを取り入れるあらゆる消費者に向けたものと位置づけている。その結果、このプラットフォームはデジタルギフトカードのソリューションのみを扱い、サステナブルな実践をしているブランドからのギフトカードを提供しています。

このマーケットプレイスでは、ファッション、ペット、旅行、健康、美容など、さまざまなカテゴリーでギフトカードソリューションを提供しています。

英国では、環境に配慮した贈り物の選択肢を見つけることに苦労している消費者が多いため、dinkmは、短中期的な観点から、持続可能なギフトカードサービスを提供することで英国人の支持を集めると予想されます。

ギフトカードサービスプロバイダーは、地理的なフットプリントをさらに拡大するために資本を調達している

インフレが進み、生活費が高騰する中、顧客や従業員をサポートするためにギフトカードプログラムを開始するブランドや企業が増えています。ギフトカードの需要が世界的に高まる中、英国の企業は世界市場での存在感をさらに高めるため、資本を増強しています。
- 2022年11月、英国を拠点にギフトカードを提供するWeGift社は、シリーズBラウンドで26ポンドを調達したことを発表しました。同社は、この新たな資本を利用して、国際的なプレゼンスをさらに拡大し、より多くのグローバルブランド向けの事業を開始する予定です。現在、API駆動のソフトウェア・プラットフォームは、100以上のブランドで使用されています。Nike、Aldi、Airbnbなどは、ギフトカードの発行にこのプラットフォームを利用している。

ギフトカードの需要が高まる中、エコシステムの競争が激化し、より多くの企業が資金調達を行うことが予想され、今後3～4年間はギフトカード業界全体の成長も促進されると考えられます。

英国では年末年始を前に、ホスピタリティ企業がギフトカード販売イベントを開始する

パンデミックによる旅行制限の2年間を経て、旅行・観光セクターは2022年に力強い回復を記録し、年末のホリデーシーズンはホテル、リゾート、バケーション施設を提供するホスピタリティ企業にとってより高い収益をもたらすと予想されます。英国の旅行者の間で逼迫している旅行需要を利用するため、ホスピタリティ企業は割引ギフトカードプログラムを開始しています。

- 2022年11月、大手ホスピタリティ企業の一つであるアコーは、アコーライブリミットレス（ALL）会員が、20％のボーナス額が搭載されたギフトカードを購入することができると発表しました。アコーは、これらのギフトカードの有効期限を12ヶ月とすることで、旅行者にとってより魅力的なものとしました。アコーは、ドイツでも同様のギフトカードプログラムを会員向けに開始しています。

生活コストの上昇に伴い、短中期的な観点から、このようなギフトカードの割引販売イベントを実施する業種業態のブランドはますます増えていくと予想されます。これにより、英国および世界市場におけるギフトカード業界の成長は、引き続き促進されるでしょう。

金額ベースでは、イギリスのギフトカード市場は2018年から2022年の間に6.7%のCAGRを記録しています。PayNXT360によると、同国のギフトカード産業は年率7.6%で成長し、2023年には9億9820万米ドルに達すると予想されています。

イギリスのギフトカード産業は予測期間中も成長を続け、2023年から2027年の間に6.4%のCAGRを記録すると予測されています。同国のギフトカード市場は、2022年の9285.2百万米ドルから増加し、2027年には12800.0百万米ドルに達すると予想される。

本レポートは、ギフトカード市場をデータ中心で詳細に分析し、様々な小売カテゴリーにおける市場機会とリスクを網羅しています。国別の75以上のKPIを掲載し、ギフトカード市場のダイナミクス、市場規模、予測を包括的に理解することができます。

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1.United Kingdom Total Gift Spend Analyzer
1.1.Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
1.2.Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
1.3.Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
1.4.Gift Spend Market Size and Forecast Analysis by Product Category
1.5.Gift Spend Market Share Analysis by Product Category
1.6.Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
1.7.Total Gift Spend Market Share Analysis by Retail Sector
2.United Kingdom Retail Consumer Gift Spend Analyzer
2.1.Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
2.2.Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
2.3.Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
2.4.Retail Consumer Gift Spend Market Share Analysis by Product Category
2.5.Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.6.Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
3.United Kingdom Corporate Consumer Gift Spend Analyzer
3.1.Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2.Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3.Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4.Corporate Consumer Gift Spend Market Share Analysis by Product Category
3.5.Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6.Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
4.United Kingdom Gift Card Spend Analyzer
4.1.Gift Card Spend Market Size and Forecast, 2018-2027
4.2.Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
4.3.Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
4.4.Gift Card Spend Market Share Analysis by Consumer Segment
4.5.Gift Card Spend Market Share Analysis by Functional Attribute
4.6.Digital Gift Card Spend Market Size and Forecast, 2018-2027
5.United Kingdom Digital Gift Card Spend Analyzer
5.1.Digital Gift Card Market Size and Forecast, 2018-2027
5.2.Digital Gift Card Penetration by Occasion, 2018-2027
5.3.Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.4.Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.5.Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.6.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.7.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
5.8.Large Enterprise Segment Digital Gift Card Spend Analysis
5.9.Mid-Tier Segment Digital Gift Card Spend Analysis
5.1.Small Scale Segment Digital Gift Card Spend Analysis
6.United Kingdom Gift Card Spend Share by Demographics and Purchase Behaviour
6.1.Gift Card Spend Share by Age, Income, and Gender
6.2.Digital Gift Card Spend Share by Age, Income, and Gender
6.3.Gift Card Consumer Purchase Behaviour
6.4.Corporate Consumer Gift Card Spend by Company Type
7.United Kingdom Retail Consumer Gift Card Spend Analyzer
7.1.Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
7.2.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
7.3.Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
7.4.Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
8.United Kingdom Retail Consumer Gift Card Spend Analysis by Functional Attribute
8.1.Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
8.2.Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.3.Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.4.Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
9.United Kingdom Retail Consumer Gift Card Spend Analysis by Occasion
9.1.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
9.2.Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
9.3.Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
9.4.Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
9.5.Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027
10.United Kingdom Corporate Consumer Gift Card Spend Analyzer
10.1.Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
10.2.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.3.Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
10.4.Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
11.United Kingdom Corporate Consumer Gift Card Spend Analysis by Functional Attribute
11.1.Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
11.2.Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.3.Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.4.Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
12.United Kingdom Corporate Consumer Gift Card Spend Analysis by Occasion
12.1.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
12.2.Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
12.3.Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
12.4.Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027
13.United Kingdom Corporate Consumer Gift Card Spend Analysis by Company Size
13.1.Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
13.2.Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.3.Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.4.Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.United Kingdom Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
14.1.Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.2.Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.3.Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.United Kingdom Gift Card Spend Analysis by Distribution Channel
15.1.Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.2.Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.3.Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.4.Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027
16.United Kingdom Gift Card Spend Analysis by Retail Sector
16.1.Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
16.2.Total Gift Card Spend Market Share Analysis by Retail Sector
16.3.Sales Uplift by Retail Sector
17.United Kingdom Retail Consumer Gift Card Spend Analysis by Retail Sector
17.1.Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2.Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
18.United Kingdom Corporate Consumer Gift Card Spend Analysis by Retail Sector
18.1.Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2.Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
19.United Kingdom Closed Loop Gift Card Market Share Analysis by Top Retailers

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図表リスト

1. United Kingdom Total Gift Spend Analysis (US$ Million), 2018-2027
2. United Kingdom Gift Card Penetration by Market Value(%), 2018-2027
3. United Kingdom Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
4. United Kingdom Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
5. United Kingdom Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
6. United Kingdom Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
7. United Kingdom Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
8. United Kingdom Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
9. United Kingdom Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
10. United Kingdom Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
11. United Kingdom Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
12. United Kingdom Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
13. United Kingdom Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
14. United Kingdom Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
15. United Kingdom Gift Card Load Value (US$ Million), 2018-2027
16. United Kingdom Number of Gift Cards Purchased (Million) 2018-2027
17. United Kingdom Gift Card Transaction Value (US$ Million), 2018-2027
18. United Kingdom Gift Card Transaction Volume (Million), 2018-2027
19. United Kingdom Average Value of Per Transaction (US$), 2018-2027
20. United Kingdom Unused Value of Gift Card Purchased (US$ Million), 2018-2027
21. United Kingdom Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
22. United Kingdom Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
23. United Kingdom Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
24. United Kingdom Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
25. United Kingdom Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
26. United Kingdom Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
27. United Kingdom Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
28. United Kingdom Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
29. United Kingdom Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
30. United Kingdom Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
31. United Kingdom Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
32. United Kingdom Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
33. United Kingdom Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
34. United Kingdom Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
35. United Kingdom Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
36. United Kingdom Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
37. United Kingdom Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
38. United Kingdom Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
39. United Kingdom Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
40. United Kingdom Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
41. United Kingdom Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
42. United Kingdom Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
43. United Kingdom Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
44. United Kingdom Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
45. United Kingdom Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
46. United Kingdom Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
47. United Kingdom Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
48. United Kingdom Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
49. United Kingdom Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
50. United Kingdom Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
51. United Kingdom Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
52. United Kingdom Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
53. United Kingdom Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
54. United Kingdom Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
55. United Kingdom Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
56. United Kingdom Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
57. United Kingdom Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
58. United Kingdom Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
59. United Kingdom Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
60. United Kingdom Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
61. United Kingdom Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
62. United Kingdom Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
63. United Kingdom Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
64. United Kingdom Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
65. United Kingdom Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
66. United Kingdom Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
67. United Kingdom Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
68. United Kingdom Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
69. United Kingdom Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
70. United Kingdom Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
71. United Kingdom Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
72. United Kingdom Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
73. United Kingdom Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
74. United Kingdom Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
75. United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
76. United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
77. United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
78. United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
79. United Kingdom Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
80. United Kingdom Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
81. United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
82. United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
83. United Kingdom Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
84. United Kingdom Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
85. United Kingdom Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
86. United Kingdom Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
87. United Kingdom Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
88. United Kingdom Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
89. United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
90. United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
91. United Kingdom Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
92. United Kingdom Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
93. United Kingdom Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
94. United Kingdom Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
95. United Kingdom Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
96. United Kingdom Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
97. United Kingdom Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
98. United Kingdom Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
99. United Kingdom Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
100. United Kingdom Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
101. United Kingdom Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
102. United Kingdom Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
103. United Kingdom Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
104. United Kingdom Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
105. United Kingdom Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
106. United Kingdom Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
107. United Kingdom Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
108. United Kingdom Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
109. United Kingdom Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
110. United Kingdom Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
111. United Kingdom Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
112. United Kingdom Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
113. United Kingdom Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
114. United Kingdom Retail Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
115. United Kingdom Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
116. United Kingdom Corporate Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
117. United Kingdom Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
118. United Kingdom Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2067

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Summary

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

In H1 2022, the demand for gift cards was driven by the post-Covid resurgence for the high street in the United Kingdom. In H2 2022, the cost of living and inflationary pressures has impacted the growth momentum of the gift card industry. In their effort to keep the gift-buying process more affordable, brits are turning to digital gift card solutions to avoid high fuel prices. Furthermore, to avoid inflation on popular items, brits are buying gift cards from popular brands.

From the short to medium-term perspective, the sale of gift cards is also expected to be driven by self-usage, as consumers seek ways to limit their spending or to access discounts and rewards. Moreover, to drive their sales, supermarkets are expected to launch gift card programs, which reward consumers for their shopping. The usage of gift cards is likely to grow significantly, as businesses look for ways to reward and support their employees who are struggling with the rising cost of living.

Innovative and sustainable digital gift card marketplace launched in the United Kingdom

More and more consumers are shopping for brands that are eco-friendly and provide sustainable shopping choices. Catering to these demographics, an innovative and sustainable digital gift card marketplace has been launched in the country, which only offers gift cards from sustainable brands.
• In November 2022, dinkm, a digital gift card marketplace for sustainable brands, announced the launch of its operations in the United Kingdom. The marketplace has positioned itself for any consumer who embraces a sustainable lifestyle. Consequently, the platform only deals in digital gift card solutions and offers gift cards from brands that are following sustainable practices.

The marketplace offers gift card solutions across different categories, including fashion, pets, travel, health, and beauty, among others.

With many consumers in the United Kingdom struggling to find eco-friendly gifting options, dinkm is expected to gain increasing traction among brits for its sustainable gift card services from the short to medium-term perspective.

Gift card service providers are raising capital to further expand their geographical footprint

An increasing number of brands and corporates are launching their gift card programs to support customers and employees in times of rising inflation and the surging cost of living. With the demand for gift cards growing globally, firms in the United Kingdom are raising capital to further boost their presence in the global market.
• In November 2022, WeGift, the United Kingdom-based gift card provider, announced that the firm had raised £26 in its Series B round. The firm is planning to use the fresh capital to further expand its international presence and launch operations for more global brands. Currently, the API-driven software platform is used by over 100 brands. Nike, Aldi, and Airbnb are among the many that are using the platform to disburse gift cards.

With the gift card ecosystem becoming more competitive amid rising demand, more firms are expected to raise funding rounds, which will also drive the growth of the overall gift card industry over the next three to four years.

Hospitality firms are launching gift card sales events before the year-end holiday season in the United Kingdom

After two years of pandemic-induced travel restrictions, the travel and tourism sector has posted a strong recovery in 2022 and the year-end holiday season is expected to generate higher revenue for hospitality firms offering hotels, resorts, and vacation properties. To capitalize on the pent-up travel demand among travelers in the United Kingdom, hospitality firms are launching discounted gift card programs.

• In November 2022, Accor, one of the leading hospitality firms, announced that Accor Live Limitless (ALL) members are eligible to purchase gift cards that are loaded with a 20% bonus amount. The firm had made these gift cards valid for 12 months, thereby making them more attractive for travelers. Accor also launched a similar gift card program for its members in Germany.

With the rising cost of living, more and more brands across industry verticals are expected to launch such discounted gift card sales events from the short to medium-term perspective. This will keep driving the growth of the gift card industry in the United Kingdom and the global market.

In value terms, the gift card market in United Kingdom has recorded a CAGR of 6.7% during 2018–2022. According to PayNXT360, gift card industry in the country is expected to grow by 7.6% on annual basis to reach US$ 9988.2 million in 2023.

The gift card industry in United Kingdom will continue to grow over the forecast period and is expected to record a CAGR of 6.4% during 2023-2027. Gift card market in the country will increase from US$ 9285.2 million in 2022 to reach US$ 12800.0 million by 2027.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

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