米国のギフトカードとインセンティブカードの市場情報と今後の成長ダイナミクス（データブック） - 市場規模と予測、デジタル/eギフトカード、小売・法人消費者、トップ小売業者、流通チャネル、オケージョン、小売セクター、機能（オープンループ、クローズドループ）、都市タイプ、人口動態による支出分析 - 2023年第1四半期アップデート

United States Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics – Q1 2023 Update

2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年3月2日	US$2,400 シングルユーザライセンスライセンス・価格情報注文方法はこちら	268	英語

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図表リスト

サマリー

2022年のギフトカード市場は、様々な要因によって牽引され、小売業と法人向けセグメントの成長を支えています。主な要因としては、eコマースの成長、遠隔地で働く従業員へのインセンティブ付与のための導入拡大、デジタルギフト、政府、ホスピタリティ、旅行業界が成長を復活させるために行った取り組みなどが挙げられます。

米国では、ギフトカードは最も人気のある決済手段の一つです。様々な層の消費者の間でギフトカードの普及率が高く、過去3～4年間、市場は安定した成長を記録しています。現在のマクロ経済環境の中で、消費者は予算内に収まるように毎月の支出を抑えていることが分かっています。

その結果、小売業者は、消費者の消費と売上を促進し、収益の増加を達成するために、ギフトカードプログラムに注目するようになりました。消費者は、ギフトカードの価値以上の金額を使うことが多いのです。PayNXT360は、短中期的な観点から、米国内のより多くの小売業者がギフトカードプログラムを採用・開始し、売上を継続的に増加させることを期待しています。

2022年のホリデーシーズンには、Z世代の消費者がギフトカードの販売を牽引すると予想される

Z世代の消費者は再び労働力に参入し、米国では世界的な大流行期と比較して、失業率が大幅に低下しています。その結果、Z世代が2022年のホリデーシーズンにおけるギフトカードの売上を牽引することが予想されます。
デジタルギフトカードが成長率で上回り続けているものの、物理的なギフトカードの需要はコヴィッド期を経て復活しつつあるようです。

スターバックス、2021年度の未使用のギフトカードとポイントアカウントに1億8100万米ドルを計上

スターバックスは、世界最大級のギフトカードとロイヤリティプログラムを持っています。スターバックスは毎年数十億ドルの収益を上げており、スターバックスが達成した成長を見て、他の多くのブランドもストアバリュープログラムを開始しました。ギフトカードプログラムは、より多くの売上を促進するだけでなく、同社にとって未使用の売上を増加させる結果にもなっています。
- 2021年度、スターバックスは、顧客がギフトカードやロイヤリティプログラムを通じて蓄積した1億8100万米ドルを使わなかったと報告しています。これは、同会計年度の総売上高の約1％、純利益の4.3％に相当する。2020年度、スターバックスは未使用のギフトカードとロイヤルティクレジット1億4500万米ドルを発表しました。
未使用のギフトカードは会社に数百万ドルをもたらしたが、スターバックスはその収益を具体的にどのように使っているのか公表していない。その結果、戦略的組織化センター（SOC）は2022年11月、証券取引委員会（SEC）に訴状を提出した。この訴状では、SOCはSECに対し、同社が未使用のギフトカードやロイヤルティクレジットをどのように活用しているかを調査するよう求めています。

ホリデーシーズンにおける需要の高まりを受け、オンラインショップがギフトカードプログラムを開始する

2022年のホリデーシーズンには、アメリカの買い物客がギフトカードへの支出を増やすと予想されており、オンライン小売業者は、この増加傾向に対応するためにギフトカードプログラムを立ち上げています。例えば、以下のようなものです、
- 2022年12月、ビタミン、ミネラル、サプリメントの大手オンラインマーケットプレイスであるiHerbは、米国内の買い物客向けにデジタルギフトカードプログラムを開始することを発表しました。デジタルギフトカードは、Eコマースマーケットプレイスで販売されているあらゆる商品と交換することができます。また、同プラットフォームでは、ギフトカードを相手に送る前に、メッセージを入れてカスタマイズするオプションも提供しています。

短中期的には、米国での需要拡大に対応するため、より多くのオンライン小売業者がギフトカードプログラムを開始することが予想されます。これは、業界全体の成長を支え続けるでしょう。

金額ベースでは、米国のギフトカード市場は2018年から2022年の間に6.0%のCAGRを記録しています。PayNXT360によると、同国のギフトカード産業は年率7.0％成長し、2023年には1億83736万米ドルに達すると予測されています。

米国のギフトカード産業は予測期間中も成長を続け、2023年から2027年の間に5.7%のCAGRを記録すると予測されています。同国のギフトカード市場は、2022年の1億85406.3万米ドルから増加し、2027年には2億4790.1万米ドルに達するでしょう。

本レポートは、ギフトカード市場をデータ中心で詳細に分析し、様々な小売カテゴリーにおける市場機会とリスクを網羅しています。国別の75以上のKPIを掲載し、ギフトカード市場のダイナミクス、市場規模、予測を包括的に理解することができます。

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1.United States Total Gift Spend Analyzer
1.1.Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
1.2.Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
1.3.Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
1.4.Gift Spend Market Size and Forecast Analysis by Product Category
1.5.Gift Spend Market Share Analysis by Product Category
1.6.Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
1.7.Total Gift Spend Market Share Analysis by Retail Sector
2.United States Retail Consumer Gift Spend Analyzer
2.1.Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
2.2.Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
2.3.Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
2.4.Retail Consumer Gift Spend Market Share Analysis by Product Category
2.5.Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.6.Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
3.United States Corporate Consumer Gift Spend Analyzer
3.1.Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2.Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3.Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4.Corporate Consumer Gift Spend Market Share Analysis by Product Category
3.5.Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6.Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
4.United States Gift Card Spend Analyzer
4.1.Gift Card Spend Market Size and Forecast, 2018-2027
4.2.Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
4.3.Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
4.4.Gift Card Spend Market Share Analysis by Consumer Segment
4.5.Gift Card Spend Market Share Analysis by Functional Attribute
4.6.Digital Gift Card Spend Market Size and Forecast, 2018-2027
5.United States Digital Gift Card Spend Analyzer
5.1.Digital Gift Card Market Size and Forecast, 2018-2027
5.2.Digital Gift Card Penetration by Occasion, 2018-2027
5.3.Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.4.Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.5.Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
5.6.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
5.7.Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
5.8.Large Enterprise Segment Digital Gift Card Spend Analysis
5.9.Mid-Tier Segment Digital Gift Card Spend Analysis
5.1.Small Scale Segment Digital Gift Card Spend Analysis
6.United States Gift Card Spend Share by Demographics and Purchase Behaviour
6.1.Gift Card Spend Share by Age, Income, and Gender
6.2.Digital Gift Card Spend Share by Age, Income, and Gender
6.3.Gift Card Consumer Purchase Behaviour
6.4.Corporate Consumer Gift Card Spend by Company Type
7.United States Retail Consumer Gift Card Spend Analyzer
7.1.Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
7.2.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
7.3.Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
7.4.Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
8.United States Retail Consumer Gift Card Spend Analysis by Functional Attribute
8.1.Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
8.2.Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.3.Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
8.4.Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
9.United States Retail Consumer Gift Card Spend Analysis by Occasion
9.1.Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
9.2.Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
9.3.Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
9.4.Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
9.5.Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027
10.United States Corporate Consumer Gift Card Spend Analyzer
10.1.Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
10.2.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.3.Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
10.4.Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
11.United States Corporate Consumer Gift Card Spend Analysis by Functional Attribute
11.1.Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
11.2.Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.3.Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
11.4.Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
12.United States Corporate Consumer Gift Card Spend Analysis by Occasion
12.1.Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
12.2.Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
12.3.Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
12.4.Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027
13.United States Corporate Consumer Gift Card Spend Analysis by Company Size
13.1.Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
13.2.Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.3.Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
13.4.Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.United States Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
14.1.Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.2.Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
14.3.Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.United States Gift Card Spend Analysis by Distribution Channel
15.1.Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.2.Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.3.Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
15.4.Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027
16.United States Gift Card Spend Analysis by Retail Sector
16.1.Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
16.2.Total Gift Card Spend Market Share Analysis by Retail Sector
16.3.Sales Uplift by Retail Sector
17.United States Retail Consumer Gift Card Spend Analysis by Retail Sector
17.1.Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2.Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
18.United States Corporate Consumer Gift Card Spend Analysis by Retail Sector
18.1.Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2.Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
19.United States Closed Loop Gift Card Market Share Analysis by Top Retailers

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図表リスト

1. United States Total Gift Spend Analysis (US$ Million), 2018-2027
2. United States Gift Card Penetration by Market Value(%), 2018-2027
3. United States Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
4. United States Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
5. United States Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
6. United States Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
7. United States Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
8. United States Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
9. United States Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
10. United States Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
11. United States Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
12. United States Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
13. United States Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
14. United States Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
15. United States Gift Card Load Value (US$ Million), 2018-2027
16. United States Number of Gift Cards Purchased (Million) 2018-2027
17. United States Gift Card Transaction Value (US$ Million), 2018-2027
18. United States Gift Card Transaction Volume (Million), 2018-2027
19. United States Average Value of Per Transaction (US$), 2018-2027
20. United States Unused Value of Gift Card Purchased (US$ Million), 2018-2027
21. United States Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
22. United States Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
23. United States Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
24. United States Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
25. United States Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
26. United States Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
27. United States Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
28. United States Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
29. United States Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
30. United States Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
31. United States Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
32. United States Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
33. United States Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
34. United States Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
35. United States Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
36. United States Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
37. United States Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
38. United States Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
39. United States Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
40. United States Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
41. United States Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
42. United States Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
43. United States Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
44. United States Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
45. United States Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
46. United States Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
47. United States Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
48. United States Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
49. United States Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
50. United States Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
51. United States Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
52. United States Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
53. United States Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
54. United States Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
55. United States Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
56. United States Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
57. United States Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
58. United States Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
59. United States Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
60. United States Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
61. United States Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
62. United States Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
63. United States Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
64. United States Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
65. United States Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
66. United States Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
67. United States Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
68. United States Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
69. United States Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
70. United States Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
71. United States Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
72. United States Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
73. United States Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
74. United States Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
75. United States Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
76. United States Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
77. United States Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
78. United States Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
79. United States Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
80. United States Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
81. United States Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
82. United States Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
83. United States Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
84. United States Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
85. United States Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
86. United States Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
87. United States Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
88. United States Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
89. United States Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
90. United States Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
91. United States Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
92. United States Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
93. United States Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
94. United States Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
95. United States Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
96. United States Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
97. United States Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
98. United States Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
99. United States Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
100. United States Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
101. United States Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
102. United States Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
103. United States Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
104. United States Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
105. United States Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
106. United States Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
107. United States Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
108. United States Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
109. United States Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
110. United States Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
111. United States Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
112. United States Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
113. United States Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
114. United States Retail Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
115. United States Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
116. United States Corporate Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
117. United States Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
118. United States Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2068

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Table of Contents
List of Tables/Graphs

Summary

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

In the United States, gift cards are among the most popular payment methods. With the adoption of gift cards high among consumers across different demographics, the market has recorded consistent growth over the last three to four years. Amid the current macroeconomic environment, consumers have been found to hold back on their monthly spending to ensure they remain under the budget.

As a result, retailers have turned to gift card programs to drive consumer spending and sales, thereby achieving incremental revenue. Consumers often spend more than the value of gift cards. PayNXT360 expects more and more retailers across the United States to adopt and launch gift card programs to keep driving their sales from the short to medium-term perspective.

Gen Z consumers are expected to drive the sales of gift cards during the 2022 holiday season

Gen Z consumers are again entering the workforce and unemployment levels have dropped significantly lower in the United States, compared to the global pandemic period. Consequently, Gen Z is expected to drive the sales of gift cards during the 2022 holiday season.
The demand for physical gift cards seems to be making a comeback after the covid period though digital gift cards continue to outperform in terms of growth rate.

Starbucks reported US$181 million in unused gift cards and loyalty accounts for FY 2021

Starbucks has one of the largest gift card and loyalty programs in the world. The firm is generating billions of dollars in revenue each year, and many other brands have also launched their stored-value program seeing the growth achieved by Starbucks. In addition to driving more sales, the gift card program has also resulted in higher unused revenue for the firm.
• For FY 2021, Starbucks reported that its customers did not spend US$181 million, which they have accumulated through gift cards and loyalty programs. This is approximately 1% of its total sales and 4.3% of its net income during the financial year. In FY 2020, Starbucks announced US$145 million in unused gift cards and loyalty credits.
While the unused gift card has brought in millions of dollars for the firm, Starbucks does not disclose how exactly it is using the revenue. As a result, the Strategic Organizing Center (SOC) filed a complaint with the Securities and Exchange Commission (SEC) in November 2022. Under the complaint, the SOC has asked the SEC to investigate how the firm is utilizing unused gift cards and loyalty credits.

Online retailers are launching gift card programs amid the growing demand during the holiday season

With American shoppers expected to increase their spending on gift cards during the 2022 holiday season, online retailers are launching gift card programs to capitalize on the growing trend. For instance,
• In December 2022, iHerb, one of the leading online marketplaces for vitamins, minerals, and supplements, announced the launch of a digital gift card program for its shoppers in the United States. The digital gift cards are redeemable against any product available on the e-commerce marketplace. The platform is also offering customers an option to customize their gift cards by including a message before sending it to the recipient.

From the short to medium-term perspective, more online retailers are expected to launch gift card programs to cater to the growing demand in the United States. This will keep assisting the overall industry growth.

In value terms, the gift card market in United States has recorded a CAGR of 6.0% during 2018–2022. According to PayNXT360, gift card industry in the country is expected to grow by 7.0% on annual basis to reach US$ 198373.6 million in 2023.

The gift card industry in United States will continue to grow over the forecast period and is expected to record a CAGR of 5.7% during 2023-2027. Gift card market in the country will increase from US$ 185406.3 million in 2022 to reach US$ 247990.1 million by 2027.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

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