Summary

According to PayNXT360, gift card industry in the country is expected to grow by 7.2% on annual basis to reach US$214.3 billion in 2024.

The gift card industry in United States will continue to grow over the forecast period and is expected to record a CAGR of 5.7% during 2024-2028. Gift card market in the country will increase from US$199.9 billion in 2023 to reach US$267.3 billion by 2028.

The gift card market is poised to record strong growth over the medium term. The rising adoption among consumers has also resulted in new players entering the sector through strategic partnerships in the United States. The trend is projected to continue further in 2024, and thus, will support innovation and competitive landscape in the gift card industry from the short to medium-term perspective.

In the United States, the trend of mergers and acquisitions is also growing rapidly in the gift card sector. The strategy is part of global expansion plans over the medium term. In 2024, PayNXT360 expects leading gift card providers to tap into smaller firms as they continue to strengthen their position in the market. Overall, PayNXT360 maintains a positive growth outlook for the United States gift card industry over the next three to four years.

Payment firms are partnering with gift card providers to tap into the growing popularity of payment tool

Amid the rising demand for gift cards among consumers, payment firms are entering into strategic collaborations with gift card providers to scale businesses and diversify their revenue growth in the United States.
• Affirm, in December 2023, entered into a strategic partnership with Blackhawk Network. The collaboration will enable Affirm users to buy gift cards directly from the Affirm app. This alliance is part of Affirm’s strategy to tap into the fast-growing segment, while also allowing the firm to expand the reach of their network.
• Venmo, in October 2023, also entered into a strategic partnership with InComm to offer digital gift cards. The collaboration will enable Venmo users to send and receive digital gift cards for popular consumer brands. The gift cards will be stored in the in-app wallet for future redemption.

From the short to medium-term perspective, PayNXT360 expects more such strategic collaborations to take place in the United States gift card market. This collaboration will further aid the growth of the digital gift card sector over the medium term in the United States.

Gift card providers are acquiring smaller firms to further cement their position in the market

Amid the growing competitive landscape in the fast-growing industry, firms are resorting to acquisition deals to further strengthen their position in the United States gift card industry. PayNXT360 expects this trend to further continue over the medium term in 2024.
• Blackhawk Network, in January 2024, announced the acquisition of B2B gift card firm Tango Card. Tango Card revolutionized the way consumers experience rewards by creating a digital-first approach through its application interface (API). Blackhawk Network has been a longtime partner of Tango Card and also one of the early investors in the firm. The acquisition will provide Blackhawk Network with global and scalable solutions. This will subsequently strengthen its position in the gift card industry.
• RDE, the owner of Restaurant.com, also closed its acquisition of CardCash.com in January 2024. The acquisition opens up new opportunities for RDE to market its products across different channels. It also gives Restaurant.com customers more choices when they are looking to buy discounted gift cards. RDE and CardCash.com first announced the acquisition in August 2023. The combined business, notably, made over US$100 million in revenue in 2023.
CardCash.com, in December 2023, partnered with Onbe allowing consumers to trade in their unused gift cards for virtual cards that they can use right away. These virtual cards are instant payout Mastercard cards, giving consumers the freedom to spend their money at any store that accepts Mastercard.

United Airlines launched a gift card exchange program to solve the unused gift card problem in the United States

Billions of dollars worth of gift cards go unspent every year. According to a survey by Bankrate conducted in July, nearly half of American adults, about 47%, had at least one gift card or voucher they had not used yet. On average, these unused cards or vouchers were worth around US$187 each, adding up to a staggering total of US$23 billion nationwide.
Even though gift cards usually do not expire for years, it is beneficial to use them sooner rather than later. Some cards, especially those like Visa or MasterCard, may start charging fees if they sit unused for a year, reducing their value. Additionally, inflation decreases the purchasing power of gift cards over time. Consequently, to provide gift card holders with an effective solution, United Airlines launched a gift card exchange program in the United States.

United's MileagePlus Gift Card Exchange program lets gift card holders swap their cards for miles. Over 100 popular retailers are participating in the program. These include like Starbucks, Target, and even Southwest Airlines. The entire process is online. Frequent flyers can enter their gift card details and see how many miles they will get in return. Currently, the innovative exchange program is made available only for United States residents.

Gift card market in 2023 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

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Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer

2 United States Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2019-2028
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2019-2028
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2019-2028
2.4 Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028
2.5 Gift Spend Market Share Analysis by Product Category, 2019-2028
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028
2.7 Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028

3 United States Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2019-2028
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2019-2028
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028
3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category, 2019-2028
3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028
3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028

4 United States Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2019-2028
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2019-2028
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category, 2019-2028
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028

5 United States Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2019-2028
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2019-2028
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2019-2028
5.4 Gift Card Spend Market Share Analysis by Consumer Segment, 2019-2028
5.5 Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
5.6 Digital Gift Card Spend Market Size and Forecast, 2019-2028

6 United States Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2019-2028
6.2 Digital Gift Card Penetration by Occasion, 2019-2028
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2019-2028
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2019-2028
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2019-2028
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2019-2028
6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size, 2019-2028
6.8 Large Enterprise Segment Digital Gift Card Spend Analysis, 2019-2028
6.9 Mid-Tier Segment Digital Gift Card Spend Analysis, 2019-2028
6.1 Small Scale Segment Digital Gift Card Spend Analysis, 2019-2028

7 United States Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender, 2023
7.2 Digital Gift Card Spend Share by Age, Income, and Gender, 2023
7.3 Gift Card Consumer Purchase Behaviour, 2023
7.4 Corporate Consumer Gift Card Spend by Company Type, 2023

8 United States Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2019-2028
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2019-2028

9 United States Retail Consumer Gift Card Spend Analysis by Functional Attribute, 2019-2028
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2019-2028
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2019-2028
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2019-2028
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute, 2019-2028

10 United States Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2019-2028
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2019-2028
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2019-2028
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2019-2028

11 United States Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2019-2028
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2019-2028

12 United States Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2019-2028
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2019-2028
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2019-2028
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute, 2019-2028

13 United States Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2019-2028
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2019-2028
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2019-2028

14 United States Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size, 2019-2028
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2019-2028
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2019-2028
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2019-2028

15 United States Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028

16 United States Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2021-2028

17 United States Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028
17.3 Sales Uplift by Retail Sector, 2023

18 United States Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028

19 United States Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028

20 Gift Card Sales Estimates by Key Retailers

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List of Tables/Graphs

Table 1: United States Total Gift Spend Analysis (US$ Million), 2019-2028
Table 2: United States Gift Card Penetration by Market Value (%), 2019-2028
Table 3: United States Total Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Table 4: United States Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Table 5: United States Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028
Table 6: United States Total Gift Spend Market Share Analysis by Consumer Segment (%), 2019-2028
Table 7: United States Retail Consumer Gift Spend Analysis (US$ Million), 2019-2028
Table 8: United States Retail Consumer Gift Card Penetration by Market Value (%), 2019-2028
Table 9: United States Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Table 10: United States Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Table 11: United States Corporate Consumer Gift Spend Analysis (US$ Million), 2019-2028
Table 12: United States Corporate Consumer Gift Card Penetration by Market Value (%), 2019-2028
Table 13: United States Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Table 14: United States Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Table 15: United States Gift Card Load Value (US$ Million), 2019-2028
Table 16: United States Number of Gift Cards Purchased (Million) 2019-2028
Table 17: United States Gift Card Transaction Value (US$ Million), 2019-2028
Table 18: United States Gift Card Transaction Volume (Million), 2019-2028
Table 19: United States Average Value of Per Transaction (US$), 2019-2028
Table 20: United States Unused Value of Gift Card Purchased (US$ Million), 2019-2028
Table 21: United States Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028
Table 22: United States Gift Card Spend Market Share Analysis by Consumer Segment (%), 2019-2028
Table 23: United States Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 24: United States Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2019-2028
Table 25: United States Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028
Table 26: United States Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Table 27: United States Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Table 28: United States Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Table 29: United States Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2019-2028
Table 30: United States Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2019-2028
Table 31: United States Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Table 32: United States Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Table 33: United States Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 34: United States Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 35: United States Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Table 36: United States Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Table 37: United States Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 38: United States Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 39: United States Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028
Table 40: United States Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2019-2028
Table 41: United States Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Table 42: United States Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Table 43: United States Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Table 44: United States Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Table 45: United States Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Table 46: United States Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Table 47: United States Retail Consumer Gift Card Load Value (US$ Million), 2019-2028
Table 48: United States Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028
Table 49: United States Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 50: United States Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 51: United States Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 52: United States Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2019-2028
Table 53: United States Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2019-2028
Table 54: United States Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Table 55: United States Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 56: United States Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028
Table 57: United States Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028
Table 58: United States Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2019-2028
Table 59: United States Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028
Table 60: United States Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2019-2028
Table 61: United States Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028
Table 62: United States Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028
Table 63: United States Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 64: United States Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 65: United States Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2019-2028
Table 66: United States Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2019-2028
Table 67: United States Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2019-2028
Table 68: United States Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2019-2028
Table 69: United States Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2019-2028
Table 70: United States Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2019-2028
Table 71: United States Retail Consumer Gift Card Load Value - Other (US$ Million), 2019-2028
Table 72: United States Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2019-2028
Table 73: United States Corporate Consumer Gift Card Load Value (US$ Million), 2019-2028
Table 74: United States Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028
Table 75: United States Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 76: United States Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 77: United States Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 78: United States Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2019-2028
Table 79: United States Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028
Table 80: United States Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Table 81: United States Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 82: United States Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028
Table 83: United States Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028
Table 84: United States Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2019-2028
Table 85: United States Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028
Table 86: United States Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2019-2028
Table 87: United States Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028
Table 88: United States Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028
Table 89: United States Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 90: United States Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 91: United States Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2019-2028
Table 92: United States Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2019-2028
Table 93: United States Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2019-2028
Table 94: United States Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2019-2028
Table 95: United States Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2019-2028
Table 96: United States Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2019-2028
Table 97: United States Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028
Table 98: United States Corporate Consumer Gift Card Market Share by Company Size (%), 2019-2028
Table 99: United States Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2019-2028
Table 100: United States Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2019-2028
Table 101: United States Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2019-2028
Table 102: United States Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2019-2028
Table 103: United States Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2019-2028
Table 104: United States Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2019-2028
Table 105: United States Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 106: United States Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Table 107: United States Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 108: United States Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Table 109: United States Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 110: United States Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Table 111: United States Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Table 112: United States Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Table 113: United States Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Table 114: United States Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Table 115: United States Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Table 116: United States Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Table 117: United States Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2021-2028
Table 118: United States Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2021-2028
Table 119: United States Gift Card Sales Estimates by Key Retailers