Summary

According to PayNXT360, gift card industry in the country is expected to grow by 7.6% on annual basis to reach US$23.0 billion in 2024.

The gift card industry in Japan will continue to grow over the forecast period and is expected to record a CAGR of 6.5% during 2024-2028. Gift card market in the country will increase from US$21.4 billion in 2023 to reach US$29.7 billion by 2028.

Gift card market in 2023 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

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Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer

2 Japan Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2019-2028
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2019-2028
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2019-2028
2.4 Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028
2.5 Gift Spend Market Share Analysis by Product Category, 2019-2028
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028
2.7 Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028

3 Japan Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2019-2028
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2019-2028
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028
3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category, 2019-2028
3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028
3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028

4 Japan Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2019-2028
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2019-2028
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category, 2019-2028
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028

5 Japan Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2019-2028
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2019-2028
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2019-2028
5.4 Gift Card Spend Market Share Analysis by Consumer Segment, 2019-2028
5.5 Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
5.6 Digital Gift Card Spend Market Size and Forecast, 2019-2028

6 Japan Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2019-2028
6.2 Digital Gift Card Penetration by Occasion, 2019-2028
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2019-2028
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2019-2028
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2019-2028
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2019-2028
6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size, 2019-2028
6.8 Large Enterprise Segment Digital Gift Card Spend Analysis, 2019-2028
6.9 Mid-Tier Segment Digital Gift Card Spend Analysis, 2019-2028
6.1 Small Scale Segment Digital Gift Card Spend Analysis, 2019-2028

7 Japan Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender, 2023
7.2 Digital Gift Card Spend Share by Age, Income, and Gender, 2023
7.3 Gift Card Consumer Purchase Behaviour, 2023
7.4 Corporate Consumer Gift Card Spend by Company Type, 2023

8 Japan Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2019-2028
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2019-2028

9 Japan Retail Consumer Gift Card Spend Analysis by Functional Attribute, 2019-2028
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2019-2028
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2019-2028
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2019-2028
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute, 2019-2028

10 Japan Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2019-2028
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2019-2028
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2019-2028
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2019-2028

11 Japan Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2019-2028
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2019-2028

12 Japan Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2019-2028
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2019-2028
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2019-2028
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute, 2019-2028

13 Japan Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2019-2028
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2019-2028
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2019-2028

14 Japan Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size, 2019-2028
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2019-2028
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2019-2028
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2019-2028

15 Japan Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028

16 Japan Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2021-2028

17 Japan Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028
17.3 Sales Uplift by Retail Sector, 2023

18 Japan Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028

19 Japan Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028

20 Gift Card Sales Estimates by Key Retailers

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List of Tables/Graphs

Table 1: Japan Total Gift Spend Analysis (US$ Million), 2019-2028
Table 2: Japan Gift Card Penetration by Market Value (%), 2019-2028
Table 3: Japan Total Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Table 4: Japan Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Table 5: Japan Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028
Table 6: Japan Total Gift Spend Market Share Analysis by Consumer Segment (%), 2019-2028
Table 7: Japan Retail Consumer Gift Spend Analysis (US$ Million), 2019-2028
Table 8: Japan Retail Consumer Gift Card Penetration by Market Value (%), 2019-2028
Table 9: Japan Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Table 10: Japan Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Table 11: Japan Corporate Consumer Gift Spend Analysis (US$ Million), 2019-2028
Table 12: Japan Corporate Consumer Gift Card Penetration by Market Value (%), 2019-2028
Table 13: Japan Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Table 14: Japan Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Table 15: Japan Gift Card Load Value (US$ Million), 2019-2028
Table 16: Japan Number of Gift Cards Purchased (Million) 2019-2028
Table 17: Japan Gift Card Transaction Value (US$ Million), 2019-2028
Table 18: Japan Gift Card Transaction Volume (Million), 2019-2028
Table 19: Japan Average Value of Per Transaction (US$), 2019-2028
Table 20: Japan Unused Value of Gift Card Purchased (US$ Million), 2019-2028
Table 21: Japan Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028
Table 22: Japan Gift Card Spend Market Share Analysis by Consumer Segment (%), 2019-2028
Table 23: Japan Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 24: Japan Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2019-2028
Table 25: Japan Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028
Table 26: Japan Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Table 27: Japan Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Table 28: Japan Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Table 29: Japan Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2019-2028
Table 30: Japan Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2019-2028
Table 31: Japan Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Table 32: Japan Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Table 33: Japan Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 34: Japan Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 35: Japan Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Table 36: Japan Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Table 37: Japan Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 38: Japan Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 39: Japan Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028
Table 40: Japan Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2019-2028
Table 41: Japan Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Table 42: Japan Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Table 43: Japan Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Table 44: Japan Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Table 45: Japan Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Table 46: Japan Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Table 47: Japan Retail Consumer Gift Card Load Value (US$ Million), 2019-2028
Table 48: Japan Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028
Table 49: Japan Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 50: Japan Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 51: Japan Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 52: Japan Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2019-2028
Table 53: Japan Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2019-2028
Table 54: Japan Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Table 55: Japan Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 56: Japan Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028
Table 57: Japan Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028
Table 58: Japan Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2019-2028
Table 59: Japan Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028
Table 60: Japan Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2019-2028
Table 61: Japan Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028
Table 62: Japan Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028
Table 63: Japan Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 64: Japan Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 65: Japan Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2019-2028
Table 66: Japan Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2019-2028
Table 67: Japan Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2019-2028
Table 68: Japan Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2019-2028
Table 69: Japan Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2019-2028
Table 70: Japan Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2019-2028
Table 71: Japan Retail Consumer Gift Card Load Value - Other (US$ Million), 2019-2028
Table 72: Japan Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2019-2028
Table 73: Japan Corporate Consumer Gift Card Load Value (US$ Million), 2019-2028
Table 74: Japan Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028
Table 75: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 76: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 77: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 78: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2019-2028
Table 79: Japan Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028
Table 80: Japan Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Table 81: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 82: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028
Table 83: Japan Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028
Table 84: Japan Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2019-2028
Table 85: Japan Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028
Table 86: Japan Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2019-2028
Table 87: Japan Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028
Table 88: Japan Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028
Table 89: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 90: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 91: Japan Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2019-2028
Table 92: Japan Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2019-2028
Table 93: Japan Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2019-2028
Table 94: Japan Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2019-2028
Table 95: Japan Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2019-2028
Table 96: Japan Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2019-2028
Table 97: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028
Table 98: Japan Corporate Consumer Gift Card Market Share by Company Size (%), 2019-2028
Table 99: Japan Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2019-2028
Table 100: Japan Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2019-2028
Table 101: Japan Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2019-2028
Table 102: Japan Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2019-2028
Table 103: Japan Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2019-2028
Table 104: Japan Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2019-2028
Table 105: Japan Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 106: Japan Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Table 107: Japan Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 108: Japan Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Table 109: Japan Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 110: Japan Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Table 111: Japan Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Table 112: Japan Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Table 113: Japan Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Table 114: Japan Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Table 115: Japan Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Table 116: Japan Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Table 117: Japan Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2021-2028
Table 118: Japan Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2021-2028
Table 119: Japan Gift Card Sales Estimates by Key Retailers