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Report Description

According to PayNXT360’s Q4 2021 BNPL Survey, BNPL payment in Sweden is expected to grow by 33.8% on annual basis to reach US$ 20207.0 million in 2022.

Medium to long term growth story of BNPL industry in Sweden remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 17.0% during 2022-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 15104.7 million in 2021 to reach US$ 51811.9 million by 2028.

Being the home to one of the largest players in the BNPL segment, Sweden has one of the highest BNPL adoption rate across geographies. This is evident from the growing penetration rate for the payment method in the e-commerce sector. According to PayNXT360’s Q4 2021 Global BNPL Market Survey, the payment method has a penetration rate of 22.8% in the e-commerce sector in Sweden, which is much higher when compared to mature markets such as the United States.

With the online shopping trend expected to persist even in the post-pandemic era, PayNXT360 expects the BNPL payment method penetration rate to further increase in the e-commerce sector. However, its penetration in the offline retail sector is expected to be the key driver for the growth of the payment method over the next four to eight quarters. As the global pandemic subsides and physical stores open for business as usual, PayNXT360 expects the adoption of the BNPL payment method to rise for in-store purchases over the next few quarters.

BNPL firms are raising funds to increase market share in Sweden

As the BNPL payment method continues to record robust growth quarter-on-quarter in Sweden, BNPL firms are raising funds to further accelerate their growth and market share in the country. For instance,

• In October 2021, Sweden-based BNPL platform, Zaver, announced that the firm had raised SEK 114 million. The firm is planning to use the fund to acquire more consumers and merchants across the country. This will subsequently help the firm to accelerate its growth in Sweden.
• With the presence of leading BNPL firms such as Klarna, raising funds will support Zaver to continue its expansion in the Swedish BNPL market.

As the popularity of the payment method continues to grow among both merchants and consumers, PayNXT360 expects more BNPL firms to raise funds to support their growth over the next four to eight quarters.

Domestic BNPL firms are expanding globally to gain a larger piece of the market share

With the global BNPL market expected to record robust growth over the next four to eight quarters, Swedish BNPL firms are expanding their international footprint to gain a larger piece of the market share. For instance,

• In November 2021, Klarna announced its expansion in Ireland, where the firm is entering into a strategic partnership with retailers, thereby allowing consumers in the country to use the deferred payment option.
• In addition to this, the firm will also offer its full suite of services, which will allow consumers in Ireland to spread the cost of purchases when buying online from any retailer through Klarna’s mobile app.

PayNXT360 expects the firm to continue with its global expansion over the next four to eight quarters, as the demand for the payment method surges globally.

Scope

This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Sweden. Below is a summary of key market segments:
Sweden BNPL Market Size and Spending Pattern
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Sweden Buy Now Pay Later Operational KPIs
• Buy Now Pay Later Revenues, 2019 – 2028
• Buy Now Pay Later Share by Revenue Segments
• Buy Now Pay Later Merchant Commission, 2019 – 2028
• Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
• Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
• Buy Now Pay Later Accounts, 2019 – 2028
• Buy Now Pay Later Bad Debt, 2019 – 2028
Sweden Buy Now Pay Later Market Share Analysis by Key Players
Sweden Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
• Online Channel
• POS Channel
Sweden Buy Now Pay Later in Retail Shopping: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Sweden Buy Now Pay Later in Home Improvement: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Sweden Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Sweden Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Sweden Buy Now Pay Later in Other: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Sweden Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
• Buy Now Pay Later Sales Uplift by Product Category
• Buy Now Pay Later Spend Share by Age Group
• Buy Now Pay Later Gross Merchandise Share by Income
• Buy Now Pay Later Gross Merchandise Value Share by Gender
• Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

Reasons to buy

• In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.

• Market Share by Key Players

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目次

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Disclaimer

2. Sweden BNPL Market Size and Future Growth Dynamics
2.1 Consumer Behavior
2.2 Competitive Landscape and Growth Strategies
2.3 Market Share
2.4 Regulatory Trends

3. Sweden Buy Now Pay Later Industry Attractiveness
3.1 Sweden Buy Now Pay Later – Gross Merchandise Value Trend Analysis, 2019-2028
3.2 Sweden Buy Now Pay Later – Average Value Per Transaction Trend Analysis, 2019-2028
3.3 Sweden Buy Now Pay Later – Transaction Volume Trend Analysis, 2019-2028

4. Sweden Buy Now Pay Later Operational KPIs
4.1 Buy Now Pay Later Revenues, 2019 – 2028
4.2 Buy Now Pay Later Share by Revenue Segments
4.3 Buy Now Pay Later Merchant Commission, 2019 – 2028
4.4 Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
4.5 Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
4.6 Buy Now Pay Later Accounts, 2019 – 2028
4.7 Buy Now Pay Later Bad Debt, 2019 – 2028

5. Sweden Buy Now Pay Later Spend Analysis by Channel
5.1 Buy Now Pay Later Market Share by Channel, 2019 – 2028
5.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 – 2028
5.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 – 2028

6. Sweden Buy Now Pay Later Snapshot by End-Use Sector
6.1 Buy Now Pay Later Market Share by End-Use Sector – Emerging Avenues and Future Growth Prospects
6.2 Buy Now Pay Later Sales Uplift by End-Use Sector
6.3 Buy Now Pay Later Share by Retail Product Category

7. Sweden Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 – 2028
7.1 Sweden Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis, 2019-2028
7.2 Sweden Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis, 2019-2028
7.3 Sweden Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis, 2019-2028

8. Sweden Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 – 2028
8.1 Sweden Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028
8.2 Sweden Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis, 2019-2028
8.3 Sweden Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis, 2019-2028

9. Sweden Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast, 2019 – 2028
9.1 Sweden Buy Now Pay Later Leisure & Entertainment – Gross Merchandise Value Trend Analysis, 2019-2028
9.2 Sweden Buy Now Pay Later Leisure & Entertainment – Average Value Per Transaction Trend Analysis, 2019-2028
9.3 Sweden Buy Now Pay Later Leisure & Entertainment – Transaction Volume Trend Analysis, 2019-2028

10. Sweden Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 – 2028
10.1 Sweden Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2019-2028
10.2 Sweden Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis, 2019-2028
10.3 Sweden Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis, 2019-2028

11. Sweden Buy Now Pay Later in Other Segment: Market Size and Forecast, 2019 – 2028
11.1 Sweden Buy Now Pay Later Other Segment – Gross Merchandise Value Trend Analysis, 2019-2028
11.2 Sweden Buy Now Pay Later Other Segment – Average Value Per Transaction Trend Analysis, 2019-2028
11.3 Sweden Buy Now Pay Later Other Segment – Transaction Volume Trend Analysis, 2019-2028

12. Sweden Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
12.1 Buy Now Pay Later Spend Share by Age Group
12.2 Buy Now Pay Later Gross Merchandise Share by Income
12.3 Buy Now Pay Later Gross Merchandise Value Share by Gender
12.4 Buy Now Pay Later Adoption Rationale

13. Further Reading
13.1 About PayNXT360
13.2 Related Research