Summary

Europe wheat protein market is projected to grow at a CAGR of 5.72% during the forecast period (2020-2025).

Key Highlights
The market studied has witnessed a significant growth due to the increasing intolerance toward animal protein, thereby leading to the shift in preference of the meat-consuming population toward meat substitutes made of vegan protein, therefore, driving the market studied.
There has been a significant increase in the demand for wheat protein application in animal feed, due to the growing awareness regarding animal health, which is anticipated to drive the demand for wheat protein in the forecast period. Therefore catering the market studied.
Cargill, ADM, and AGRANA are some of the prominent players operating in the market studied. These companies, in order to retain their position within the market or gain an advantage over its competitors, are focusing on R&D to develop innovative product offerings that can be used in varied applications.


Key Market Trends

Bakery Industry Widely Contributes to the Market

The bakery industry of the region is witnessing an upsurge owing to its convenience to eat as well as its nutritional components. Gluten is a composite of proteins, derived from wheat and used is extensively used in the bakery application owing to its binding ability and nutritional benefits. The ability of wheat gluten to form a viscoelastic network when fully hydrated is a unique property compared to other commercially available vegetable proteins. Therefore, wheat remains the prime source, especially for bakery wares. Apart from their nutritious benefits, wheat protein is also used to improve the taste and texture of bakery goods. Thus, with the rise in the bakery sector of the region, the wheat protein market also witnesses a higher growth rate.

Germany is among the Largest Market

The European wheat protein market is dominated by numerous countries of the region led by higher wheat production and surging application in bakery, animal feed and other sectors. Germany contributes a significant share to the market studied owing to high consumer demands for an alternative source of meat and soy protein. Moreover, the leading players are also tending towards the production of wheat protein from other plant sources of protein. For instance, in January 2018, Cargill switched from corn to wheat production to meet the demand for plant protein and starches in the country. Most of the wheat protein produced at that site will be vital wheat gluten for its application in bakery, RTE food, pet food, aqua feed and others. Thus, the leading players expanding their market in the country widely drive the Germany wheat protein market.

Competitive Landscape

The Europe wheat protein market is highly competitive for the major players of the market studied are have their headquarters in the region. Moreover, owing to the growing demand, manufacturers operating in the market are focusing on developing innovative products to cater to the growing demand and achieve a competitive advantage in the market. For instance, in 2017, Archer Daniels Midland Company launched Nutriance, a range of innovative wheat protein concentrates as the latest addition to its range of ingredients and solutions for taste, function, and nutrition. The product can deliver 85% protein and has a high glutamine content, as well as excellent digestibility, making it suitable for both the sports and senior nutrition markets.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

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