Summary

The Software-Defined Anything Market was estimated to be USD 44.5 billion in 2024 and is anticipated to reach USD 130.9 billion by 2029, with a CAGR of 24.1%. This market growth of the Software-Defined Anything market is majorly due to some prominent factors such as increased demand of cloud services, growing needs of efficient data management, and the rising trend of network virtualization. These factors have not only fueled the wider adoption of the SDx solutions but also have enabled more efficient resource utilization and simplified management of the IT infrastructures. Additionally, this growth is also driven by factors such as growing adoption of IoT devices, the push for digital transformation, as well as the rising cybersecurity concerns. Various SDx solutions such as SDN, SD-WAN, SDDC, further foster the growth of the SDx market by addressing the key needs such as efficiency, security, and flexibility required in the IT infrastructures. These factors have caused a surge in the demand of SDx solutions and have created a significant momentum for the growth of the SDx solutions and services.
“The healthcare & life sciences segment is expected to register the fastest growth rate during the forecast period.” With the continuous technological advancements, the healthcare & life sciences segment is witnessing a surge in adoption of various healthcare applications in order to enhance patient care and streamline operations across the industry. Some of these prominent use cases include electronic health records (EHRs), telemedicine, and health information exchanges among others. Moreover, the rising amount of data storage needs, enhanced security needs and regulatory compliances such as HIPAA are driving the growth of the SDx solutions. With the onset of the advanced data analytics and AI, the demand for improved patient care has also risen which is bound to add up to the rise of the SDx solutions. Other than the medical facilities, the SDx solutions like SDS and SDC are also being incorporated for various personalized medicine and genomics research, as these fields need robust computational and storage capabilities. It can be touted that as the healthcare industry continues to pursue digital transformation, its reliance on the SDx solutions will accelerate its growth in the near future.
“The network management segment will hold the largest market size during the forecast period.” Amongst the applications, the network management is one of the prime applications of the SDx solutions. As the complexity of the modern IT infrastructure continues to increase, need for advanced management capabilities will rise linearly with it. Owing to these complexities the organizations globally are demanding for the advanced network management capabilities aa they try to expand their remote work facilities. The network management solutions not only does provide automated network capabilities but also does offer other features such as real time monitoring, automated configurations, and other seamless network requirements. The network management solution is being widely incorporated across various industry verticals such as healthcare, BFSI, telecom, IT & ITeS. Companies are therefore, incorporating various SDx solutions such as SDN, SD-WAN, and SDDC as per their needs. This growing adoption and continuous need of centralized management will boost the market growth.
“Asia Pacific's highest growth rate during the forecast period.”
The Asia Pacific region is witnessing an increasing adoption of digital technologies by the developing economies in the region. Countries in the region are undergoing through several digital transformation initiatives as the businesses and service providers are constantly seeking the scalable and flexible solutions in order support their growth strategies. The region is also undergoing through rapid urbanization and has high internet penetration, along with the rapidly growing investments in the telecom and cloud computing sectors. These factors contribute to the growth of the Asia-Pacific region over the forecasted period. Moreover, the countries in the regions are backed by strong government initiatives and rapid infrastructure development that also majorly contribute to the overall growth of the region.

Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

• By Company Type: Tier 1 – 35%, Tier 2 – 45%, and Tier 3 – 20%
• By Designation: C-level –35%, D-level – 25%, and Others – 40%
• By Region: North America – 30%, Europe – 30%, Asia Pacific – 25%, Middle East & Africa – 10%, and Latin America- 5%.
The major players in the Software-Defined Anything (SDx) market Cisco Systems (US), IBM (US), Broadcom (US), Hewlett Packard Enterprise (US), Juniper Networks (US), TIBCO Software (US), Arista Networks (US), Nutanix, Inc. (US), Huawei (China), Nokia Corporation (Finland), Extreme Networks, Inc. (US), Riverbed Technology (US), Ericsson (Sweden), Oracle (US), Fortinet (US), Palo Alto Networks (US), Pica8 (US), Versa Networks (US), Aryaka Networks Inc., (US), StarWind Software Inc. (US), flexiWAN (Israel), StorMagic (UK), Scale Computing (US), Peplink (US), Lavelle Networks (India), and Bigleaf Networks (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their Software-Defined Anything (SDx) market footprint.

Research Coverage
The market study covers the Software-Defined Anything (SDx) market size across different segments. It aims at estimating the market size and the growth potential across different segments, including offerings, end-users, applications, and regions. The offerings are sub-segmented into solutions and services based on offerings. The services segment covers professional and managed services. The professional service segment has been further segmented into consulting, deployment & integration, and support & maintenance. Based on solutions, the market is divided into Software-Defined Networking (SDN), Software-Defined Wide Area Network (SD-WAN), Software-Defined Data Center (SDDC), Software-Defined Data Center Network (SD-DCN), Other Solutions (Software-Defined Security (SDSec) and Software-Defined Access (SD-Access)). The end-users studied under the Software-Defined Anything (SDx) market include service providers and enterprises, where enterprises are further segmented into IT & ITeS, manufacturing, healthcare & life sciences, BFSI, retail & ecommerce, government, transportation & logistics, , telecom, others (media & entertainment, energy & utilities, and education). The application segment is categorized into network management, virtualized network functions, dynamic resource allocation, unified communication, and other applications (multi-cloud management and disaster recovery). The regional analysis of the Software-Defined Anything (SDx) market covers North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the global Software-Defined Anything (SDx) market’s revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:

1. Analysis of key drivers (rising usage for data center optimization, rising adoption of cloud services, and reduced cost and improved operational efficiency), restraints (high initial investments and integration complexities), opportunities (development of hybrid and multi-cloud environments, growth in edge computing), and challenges (regulatory and compliance issues, adapting to rapid technological changes) influencing the growth of the SDx market.
2. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the Software-Defined Anything (SDx) market.
3. Market Development: Comprehensive information about lucrative markets – the report analyses the Software-Defined Anything (SDx) market across various regions.
4. Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the Software-Defined Anything (SDx) market.
5. Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players Cisco Systems (US), IBM (US), Broadcom (US), Hewlett Packard Enterprise (US), Juniper Networks (US), TIBCO Software (US), Arista Networks (US), Nutanix, Inc. (US), Huawei (China), Nokia Corporation (Finland), Extreme Networks, Inc. (US), Riverbed Technology (US), Ericsson (Sweden), Oracle (US), Fortinet (US), Palo Alto Networks (US), Pica8 (US), Versa Networks (US), Aryaka Networks Inc., (US), StarWind Software Inc. (US), flexiWAN (Israel), StorMagic (UK), Scale Computing (US), Peplink (US), Lavelle Networks (India), and Bigleaf Networks (US).

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Table of Contents

1 INTRODUCTION 33
1.1 STUDY OBJECTIVES 33
1.2 MARKET DEFINITION 33
1.3 STUDY SCOPE 34
1.3.1 MARKET SEGMENTATION 34
1.3.2 INCLUSIONS & EXCLUSIONS 35
1.4 YEARS CONSIDERED 35
1.5 CURRENCY CONSIDERED 36
1.6 STAKEHOLDERS 36
1.7 SUMMARY OF CHANGES 37
2 RESEARCH METHODOLOGY 38
2.1 RESEARCH DATA 38
2.1.1 SECONDARY DATA 39
2.1.2 PRIMARY DATA 39
2.1.2.1 Primary interviews with experts 40
2.1.2.2 Breakdown of primary profiles 40
2.1.2.3 Key insights from industry experts 40
2.2 MARKET SIZE ESTIMATION 41
2.2.1 TOP-DOWN APPROACH 41
2.2.2 BOTTOM-UP APPROACH 42
2.2.3 SOFTWARE-DEFINED ANYTHING MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 43
2.3 DATA TRIANGULATION 45
2.4 RISK ASSESSMENT 46
2.5 RESEARCH ASSUMPTIONS 46
2.6 RESEARCH LIMITATIONS 47
3 EXECUTIVE SUMMARY 48
4 PREMIUM INSIGHTS 51
4.1 OPPORTUNITIES FOR KEY PLAYERS IN SOFTWARE-DEFINED ANYTHING MARKET 51
4.2 SOFTWARE-DEFINED ANYTHING MARKET, BY OFFERING 51
4.3 SOFTWARE-DEFINED ANYTHING MARKET, BY SERVICE 52
4.4 SOFTWARE-DEFINED ANYTHING MARKET, BY PROFESSIONAL SERVICE 52
4.5 SOFTWARE-DEFINED ANYTHING MARKET, BY SOLUTION 53
4.6 SOFTWARE-DEFINED ANYTHING MARKET, BY ENTERPRISE 53
4.7 NORTH AMERICA: SOFTWARE-DEFINED ANYTHING MARKET, TOP THREE SOLUTIONS AND END USERS 54
5 MARKET OVERVIEW AND INDUSTRY TRENDS 55
5.1 INTRODUCTION 55
5.2 MARKET DYNAMICS 55
5.2.1 DRIVERS 56
5.2.1.1 Rising demand for data center optimization 56
5.2.1.2 Growing shift toward cloud-based services 56
5.2.1.3 Reduced cost and improved operational efficiency 57
5.2.2 RESTRAINTS 57
5.2.2.1 High initial investments 57
5.2.2.2 Complexity of integrating advanced technologies with existing IT infrastructure 57
5.2.3 OPPORTUNITIES 58
5.2.3.1 Development of hybrid and multi-cloud environments 58
5.2.3.2 Growth in edge computing 58
5.2.4 CHALLENGES 58
5.2.4.1 Regulatory and compliance issues 58
5.2.4.2 Rapid technological changes 58
5.3 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 59
5.4 PRICING ANALYSIS 59
5.4.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY HARDWARE 59
5.4.2 INDICATIVE PRICING ANALYSIS, BY SOLUTION 61
5.5 SUPPLY CHAIN ANALYSIS 61
5.6 ECOSYSTEM 63
5.7 TECHNOLOGY ANALYSIS 65
5.7.1 KEY TECHNOLOGIES 65
5.7.1.1 Software-Defined Networking (SDN) 65
5.7.1.2 Software-Defined Storage (SDS) 65
5.7.1.3 Software-Defined Data Center (SDDC) 65
5.7.1.4 Network Functions Virtualization (NFV) 65
5.7.2 ADJACENT TECHNOLOGIES 65
5.7.2.1 Artificial Intelligence (AI)/machine Learning (ML) 65
5.7.2.2 Cloud computing 65
5.7.2.3 Internet of Things (IoT) 66
5.7.2.4 Edge computing 66
5.7.3 COMPLEMENTARY TECHNOLOGIES 66
5.7.3.1 Network orchestration & automation 66
5.7.3.2 Data analytics 66
5.8 PATENT ANALYSIS 67
5.8.1 LIST OF MAJOR PATENTS 68

5.9 TRADE ANALYSIS 72
5.9.1 EXPORT SCENARIO OF MACHINES FOR RECEPTION, CONVERSION, AND TRANSMISSION OR REGENERATION OF VOICE, IMAGES, OR OTHER DATA (851762) 72
5.9.2 IMPORT SCENARIO OF MACHINES FOR RECEPTION, CONVERSION, AND TRANSMISSION OR REGENERATION OF VOICE, IMAGES, OR OTHER DATA (851762) 73
5.10 KEY CONFERENCES AND EVENTS, 2024–2025 74
5.11 REGULATORY LANDSCAPE 75
5.11.1 TARIFF RELATED TO MACHINES FOR RECEPTION, CONVERSION, AND TRANSMISSION OR REGENERATION OF VOICE, IMAGES, OR OTHER DATA 75
5.11.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 76
5.11.2.1 North America 77
5.11.2.1.1 US 77
5.11.2.1.2 Canada 78
5.11.2.2 Europe 78
5.11.2.2.1 UK 78
5.11.2.2.2 Germany 78
5.11.2.3 Asia Pacific 78
5.11.2.3.1 South Korea 78
5.11.2.3.2 China 79
5.11.2.3.3 Japan 79
5.11.2.3.4 India 79
5.11.2.4 Middle East & Africa 79
5.11.2.4.1 UAE 79
5.11.2.4.2 KSA 79
5.11.2.5 Latin America 79
5.11.2.5.1 Brazil 79
5.11.2.5.2 Mexico 79
5.12 PORTER’S FIVE FORCES ANALYSIS 80
5.12.1 THREAT OF NEW ENTRANTS 81
5.12.2 THREAT OF SUBSTITUTES 81
5.12.3 BARGAINING POWER OF BUYERS 81
5.12.4 BARGAINING POWER OF SUPPLIERS 81
5.12.5 INTENSITY OF COMPETITIVE RIVALRY 81
5.13 KEY STAKEHOLDERS AND BUYING CRITERIA 82
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 82
5.13.1.1 Buying criteria 83
5.14 BRIEF HISTORY OF SOFTWARE-DEFINED ANYTHING SOLUTIONS 84
5.15 TECHNOLOGY ROADMAP FOR SOFTWARE-DEFINED ANYTHING MARKET 85
5.15.1 SHORT-TERM ROADMAP (2023–2025) 85
5.15.2 MID-TERM ROADMAP (2026–2028) 85
5.15.3 LONG-TERM ROADMAP (2029–2030) 85
5.16 BEST PRACTICES IN SOFTWARE-DEFINED ANYTHING MARKET 85
5.16.1 PLANNING AND DESIGNING 85
5.16.2 IMPLEMENTING SOFTWARE-DEFINED ANYTHING SOLUTIONS 85
5.16.3 SECURITY INTEGRATION 85
5.16.4 OPERATION AND MANAGEMENT 86
5.16.5 REGULATORY COMPLIANCE 86
5.16.6 SKILL DEVELOPMENT AND TRAINING 86
5.17 CURRENT AND EMERGING BUSINESS MODELS 86
5.17.1 SUBSCRIPTION-BASED MODEL 86
5.17.2 PAY-AS-YOU-GO MODEL 86
5.17.3 LICENSE-BASED MODEL 86
5.17.4 OPEN-SOURCE MODEL 86
5.17.5 NETWORK-AS-A-SERVICE (NAAS) 86
5.17.6 EDGE-AS-A SERVICE 86
5.17.7 SECURITY-AS-A-SERVICE (SECAAS) 87
5.18 SOFTWARE-DEFINED ANYTHING MARKET: TOOLS, FRAMEWORKS, AND TECHNIQUES 87
5.19 INVESTMENT AND FUNDING SCENARIO 87
5.20 IMPACT OF ARTIFICIAL INTELLIGENCE (AI)/GENERATIVE AI ON SOFTWARE-DEFINED ANYTHING MARKET 88
5.20.1 IMPACT OF AI/GENERATIVE AI ON SOFTWARE-DEFINED ANYTHING 88
5.20.2 USE CASES OF GENERATIVE AI IN SOFTWARE-DEFINED ANYTHING 88
5.21 CASE STUDY ANALYSIS 90
5.21.1 PEPLINK PROVIDED HIGH-SPEED CONNECTIVITY INFRASTRUCTURE AT ST GEORGE’S HALL IN LIVERPOOL 90
5.21.2 FORTINET SECURE SDX HELPED BURGER KING INDIA REDUCE COSTS, ACHIEVE HIGHER BANDWIDTH, AND IMPROVE IN-STORE INTERNET AVAILABILITY 90
5.21.3 THAILAND'S GOVERNMENT SAVINGS BANK (GSB) DEPLOYED HUAWEI SDX SOLUTION TO PURSUE ITS SMART BRANCH MISSION 91
5.21.4 SIEMENS LOGISTICS STREAMLINED ITS STORAGE MANAGEMENT AND OPERATIONAL EFFICIENCY BY USING STARWIND VIRTUAL SAN (VSAN) INFRASTRUCTURE 91
6 SOFTWARE-DEFINED ANYTHING MARKET, BY OFFERING 92
6.1 INTRODUCTION 93
6.1.1 OFFERINGS: SOFTWARE-DEFINED ANYTHING MARKET DRIVERS 93
6.2 SOLUTIONS 94
6.2.1 SOFTWARE-DEFINED NETWORKING (SDN) 96
6.2.1.1 Rising need for network flexibility, scalability, and cost-efficiency to fuel demand for SDN solutions 96
6.2.2 SOFTWARE-DEFINED WIDE AREA NETWORK (SD-WAN) 97
6.2.2.1 Need for optimized network performance, enhanced reliability, and reduced costs for cloud-centric environments to drive market 97

6.2.3 SOFTWARE-DEFINED DATA CENTER (SDDC) 98
6.2.3.1 Need for flexible, scalable, and efficient network management solution in data center operations to propel market growth 98
6.2.3.2 Software-Defined Storage (SDS) 100
6.2.3.3 Software-Defined Compute (SDC) 101
6.2.3.4 Software-Defined Data Center Networking (SDDCN) 102
6.2.4 OTHER SOLUTIONS 103
6.3 SERVICES 104
6.3.1 PROFESSIONAL SERVICES 106
6.3.1.1 Consulting 107
6.3.1.1.1 Need for expert guidance for strategizing and implementing digital transformation to boost market growth 107
6.3.1.2 Deployment & integration 108
6.3.1.2.1 Adoption of deployment & integration services to enable seamless and efficient implementation of advanced solutions 108
6.3.1.3 Support & maintenance 109
6.3.1.3.1 Need to ensure ongoing reliability, security, and performance of IT infrastructure to foster market growth 109
6.3.2 MANAGED SERVICES 110
6.3.2.1 Growing need for seamless operation and optimized performance of software-defined technologies to fuel demand for managed services 110
7 SOFTWARE-DEFINED ANYTHING MARKET, BY END USER 112
7.1 INTRODUCTION 113
7.1.1 END USERS: SOFTWARE-DEFINED ANYTHING MARKET DRIVERS 113
7.2 SERVICE PROVIDERS 114
7.3 ENTERPRISES 115
7.3.1 IT & ITES 117
7.3.1.1 Need to optimize resource utilization, foster innovation, and ensure reliable service delivery to spur market growth 117
7.3.1.2 IT & ITeS: SDx use cases 118
7.3.1.2.1 Dynamic network management 118
7.3.1.2.2 Cloud integration 118
7.3.1.2.3 Data center consolidation 118
7.3.2 BFSI 119
7.3.2.1 Need to enhance security, improve operational efficiency, and increase agility in service delivery to propel market 119
7.3.2.2 BFSI: SDx use cases 119
7.3.2.3 Secure global transactions 119
7.3.2.4 Fraud detection & prevention 119
7.3.2.5 Disaster recovery & business continuity 119
7.3.2.6 Customer experience enhancement 119

7.3.3 HEALTHCARE & LIFE SCIENCES 120
7.3.3.1 Need for enhanced patient care, operational agility, and robust data security to foster market growth 120
7.3.3.2 Healthcare & life sciences: SDx use cases 120
7.3.3.3 Electronic Health Records (EHR) integration 120
7.3.3.4 Medical device connectivity 120
7.3.3.5 Secure patient data management 120
7.3.3.6 Telemedicine services 121
7.3.3.7 Clinical trial data management 121
7.3.4 MANUFACTURING 122
7.3.4.1 Need to optimize operations, improve productivity, and enhance safety protocols to accelerate market growth 122
7.3.4.2 Manufacturing: SDx use cases 122
7.3.4.3 Real-time production monitoring 122
7.3.4.4 Supply chain visibility 122
7.3.4.5 Enhanced production flexibility 122
7.3.4.6 Integrated Manufacturing Execution Systems (MES) 122
7.3.5 TRANSPORTATION & LOGISTICS 123
7.3.5.1 Need for real-time tracking, fleet management, and operational efficiency to boost demand for SDx solutions 123
7.3.5.2 Transportation & logistics: SDx use cases 124
7.3.5.2.1 Real-time fleet tracking 124
7.3.5.2.2 Optimized supply chain management 124
7.3.5.2.3 Enhanced route planning 124
7.3.5.3 Automated warehouse management 124
7.3.6 TELECOM 125
7.3.6.1 Telecom industry to leverage SDx solutions to support distributed workforce, enhance customer service, and streamline operations 125
7.3.6.2 Telecom: SDx use cases 125
7.3.6.2.1 Network virtualization 125
7.3.6.2.2 Enhanced connectivity services 125
7.3.6.2.3 Service-Oriented Architecture (SOA) 125
7.3.6.3 5G network deployment 126
7.3.7 RETAIL & ECOMMERCE 126
7.3.7.1 SDx to improve customer engagement, streamline inventory management, and enhance employee productivity 126
7.3.7.2 Retail & eCommerce: SDx use cases 127
7.3.7.2.1 Optimized omnichannel experience 127
7.3.7.2.2 Real-time inventory management 127
7.3.7.2.3 Secure payment processing 127
7.3.7.3 Efficient supply chain management 127
7.3.8 GOVERNMENT 128
7.3.8.1 SDx solutions to provide remote infrastructure monitoring, real-time data collection, and improved field service management 128
7.3.8.2 Government: SDx use cases 128
7.3.8.2.1 Secure communication networks 128
7.3.8.2.2 Data center modernization 128
7.3.8.2.3 Disaster recovery & continuity planning 128
7.3.8.3 Integrated public safety systems 129
7.3.9 OTHER ENTERPRISES 129
7.3.9.1 Other enterprises: SDx use cases 130
7.3.9.2 Smart grid management 130
7.3.9.3 Remote asset management 130
7.3.9.4 Data management for media production 130
7.3.9.5 Campus network management 130
7.3.9.6 Data-driven administrative operations 130
8 SOFTWARE-DEFINED ANYTHING MARKET, BY APPLICATION 132
8.1 INTRODUCTION 133
8.1.1 APPLICATIONS: SOFTWARE-DEFINED ANYTHING MARKET DRIVERS 133
8.1.2 NETWORK MANAGEMENT 135
8.1.2.1 Rising need for seamless connectivity and optimal performance in complex IT environments to drive market 135
8.1.3 VIRTUALIZED NETWORK FUNCTIONS 136
8.1.3.1 Need for flexible, scalable, and cost-effective network operations to propel market 136
8.1.4 DYNAMIC RESOURCE ALLOCATION 137
8.1.4.1 Need to optimize IT resources for improved performance and cost efficiency to accelerate market growth 137
8.1.5 UNIFIED COMMUNICATION 138
8.1.5.1 Need to enhance collaboration and productivity and streamline communication to spur market growth 138
8.1.6 OTHER APPLICATIONS 139
9 SOFTWARE-DEFINED ANYTHING MARKET, BY REGION 140
9.1 INTRODUCTION 141
9.2 NORTH AMERICA 141
9.2.1 NORTH AMERICA: SOFTWARE-DEFINED ANYTHING MARKET DRIVERS 142
9.2.2 US 148
9.2.2.1 Rising prevalence of AI advancements, automation, and next-gen network technologies to drive market 148
9.2.3 CANADA 153
9.2.3.1 Increasing investments by vendors in network infrastructure to offer optimized access to cloud solutions to propel market 153
9.3 EUROPE 158
9.3.1 EUROPE: SOFTWARE-DEFINED ANYTHING MARKET DRIVERS 158
9.3.2 UK 164
9.3.2.1 Stringent telecom regulations and growing demand for robust and adaptable network solutions to support adoption of SDx technologies 164
9.3.3 GERMANY 169
9.3.3.1 Strong focus on Industry 4.0 and smart manufacturing and need for advanced networking solutions to foster market growth 169
9.3.4 FRANCE 169
9.3.4.1 Presence of various telecom operators and regulatory bodies supporting SDx technologies to contribute to market growth 169
9.3.5 ITALY 169
9.3.5.1 Presence of major vendors and need to adhere to data protection laws to accelerate market growth 169
9.3.6 SPAIN 169
9.3.6.1 Rising investments toward AI and cloud-based solutions to migrate mission-critical workloads to enhance market growth 169
9.3.7 NORDICS 170
9.3.7.1 Presence of major vendors to fuel demand for SDx technologies 170
9.3.8 REST OF EUROPE 170
9.4 ASIA PACIFIC 170
9.4.1 ASIA PACIFIC: SOFTWARE-DEFINED ANYTHING MARKET DRIVERS 170
9.4.2 CHINA 177
9.4.2.1 Significant investments by major players and need for rapid development and adoption of new technologies to foster market growth 177
9.4.3 JAPAN 182
9.4.3.1 Increasing adoption of advanced technologies and integration with AI and automation to contribute to market growth 182
9.4.4 INDIA 182
9.4.4.1 Growing focus on cloud and network connectivity powered by AI technology to drive adoption of SDx solutions 182
9.4.5 AUSTRALIA AND NEW ZEALAND 183
9.4.5.1 Stricter data protection regulations to influence development of secure SDx solutions 183
9.4.6 SOUTH KOREA 183
9.4.6.1 Heavy investments by businesses and governments toward digital transformation to propel market 183
9.4.7 SOUTHEAST ASIA 183
9.4.7.1 Accelerated adoption of remote work models to fuel demand for SDx solutions 183
9.4.8 REST OF ASIA PACIFIC 183
9.5 MIDDLE EAST & AFRICA 184
9.5.1 MIDDLE EAST & AFRICA: SOFTWARE-DEFINED ANYTHING MARKET DRIVERS 184
9.5.2 GCC COUNTRIES 190
9.5.2.1 KSA 195
9.5.2.1.1 Need to prevent monopolistic practices and encourage new market entrants to drive market 195

9.5.2.2 UAE 200
9.5.2.2.1 Need to support infrastructure development and automate security for virtualized data centers to propel market 200
9.5.2.3 Rest of GCC countries 200
9.5.3 SOUTH AFRICA 200
9.5.3.1 Need to enhance service delivery across industries to contribute to growing adoption of SDx solutions 200
9.5.4 REST OF MIDDLE EAST & AFRICA 200
9.6 LATIN AMERICA 201
9.6.1 LATIN AMERICA: SOFTWARE-DEFINED ANYTHING MARKET DRIVERS 201
9.6.2 BRAZIL 206
9.6.2.1 Ongoing investments in telecom infrastructure and modernization projects to boost adoption of SDx solutions 206
9.6.3 MEXICO 211
9.6.3.1 Government efforts to promote digital transformation and improve cybersecurity standards to fuel market growth 211
9.6.4 REST OF LATIN AMERICA 211
10 COMPETITIVE LANDSCAPE 212
10.1 INTRODUCTION 212
10.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 212
10.3 REVENUE ANALYSIS 214
10.4 MARKET SHARE ANALYSIS 214
10.4.1 MARKET RANKING ANALYSIS 218
10.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 218
10.5.1 STARS 218
10.5.2 EMERGING LEADERS 218
10.5.3 PERVASIVE PLAYERS 218
10.5.4 PARTICIPANTS 218
10.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 220
10.5.5.1 Company footprint 220
10.5.5.2 Solution footprint 221
10.5.5.3 Enterprise footprint 222
10.5.5.4 Regional footprint 223
10.6 COMPANY EVALUATION MATRIX: START-UPS/SMES, 2023 224
10.6.1 PROGRESSIVE COMPANIES 224
10.6.2 RESPONSIVE COMPANIES 224
10.6.3 DYNAMIC COMPANIES 224
10.6.4 STARTING BLOCKS 224
10.6.5 COMPETITIVE BENCHMARKING: START-UPS/SMES, 2023 226
10.6.5.1 Key start-ups/SMES 226
10.6.5.2 Competitive benchmarking of key start-ups/SMES 227

10.7 COMPANY VALUATION AND FINANCIAL METRICS OF KEY SOFTWARE-DEFINED ANYTHING SOLUTION PROVIDERS 228
10.8 BRAND/PRODUCT COMPARISON 229
10.9 COMPETITIVE SCENARIO AND TRENDS 230
10.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS 230
10.9.2 DEALS 232
11 COMPANY PROFILES 234
11.1 KEY PLAYERS 234
11.1.1 CISCO SYSTEMS, INC. 234
11.1.1.1 Business overview 234
11.1.1.2 Products/Solutions/Services offered 235
11.1.1.3 Recent developments 237
11.1.1.4 MnM view 237
11.1.1.4.1 Right to win 237
11.1.1.4.2 Strategic choices made 237
11.1.1.4.3 Weaknesses and competitive threats 238
11.1.2 HEWLETT PACKARD ENTERPRISE (HPE) 239
11.1.2.1 Business overview 239
11.1.2.2 Products/Solutions/Services offered 240
11.1.2.3 Recent developments 241
11.1.2.4 MnM view 242
11.1.2.4.1 Right to win 242
11.1.2.4.2 Strategic choices made 242
11.1.2.4.3 Weaknesses and competitive threats 243
11.1.3 JUNIPER NETWORKS 244
11.1.3.1 Business overview 244
11.1.3.2 Products/Solutions/Services offered 245
11.1.3.3 Recent developments 246
11.1.3.4 MnM view 248
11.1.3.4.1 Right to win 248
11.1.3.4.2 Strategic choices made 248
11.1.3.4.3 Weaknesses and competitive threats 248
11.1.4 FORTINET 249
11.1.4.1 Business overview 249
11.1.4.2 Products/Solutions/Services offered 250
11.1.4.3 Recent developments 251
11.1.4.4 MnM view 252
11.1.4.4.1 Right to win 252
11.1.4.4.2 Strategic choices made 252
11.1.4.4.3 Weaknesses and competitive threats 252

11.1.5 BROADCOM 253
11.1.5.1 Business overview 253
11.1.5.2 Products/Solutions/Services offered 254
11.1.5.3 Recent developments 255
11.1.5.4 MnM view 257
11.1.5.4.1 Right to win 257
11.1.5.4.2 Strategic choices made 257
11.1.5.4.3 Weaknesses and competitive threats 257
11.1.6 ARISTA NETWORKS, INC. 258
11.1.6.1 Business overview 258
11.1.6.2 Products/Solutions/Services offered 259
11.1.7 IBM CORPORATION 261
11.1.7.1 Business overview 261
11.1.7.2 Products/Solutions/Services offered 262
11.1.7.3 Recent developments 263
11.1.8 HUAWEI TECHNOLOGIES CO. LTD. 264
11.1.8.1 Business overview 264
11.1.8.2 Products/Solutions/Services offered 265
11.1.9 ORACLE 267
11.1.9.1 Business overview 267
11.1.9.2 Products/Solutions/Services offered 268
11.1.9.3 Recent developments 269
11.1.10 EXTREME NETWORKS, INC. 271
11.1.10.1 Business overview 271
11.1.10.2 Products/Solutions/Services offered 272
11.1.10.3 Recent developments 273
11.1.11 ERICSSON 274
11.1.12 TIBCO SOFTWARE 275
11.1.13 PALO ALTO NETWORKS 276
11.1.14 NOKIA 277
11.1.15 RIVERBED TECHNOLOGY 278
11.1.16 NUTANIX 279
11.2 START-UPS/SMES 280
11.2.1 PICA8 280
11.2.2 VERSA NETWORKS 281
11.2.3 ARYAKA NETWORKS 282
11.2.4 FLEXIWAN 283
11.2.5 LAVELLE NETWORKS 284
11.2.6 BIGLEAF NETWORKS 285
11.2.7 STARWIND SOFTWARE 285
11.2.8 STORMAGIC 286
11.2.9 SCALE COMPUTING 286
11.2.10 PEPLINK 287
12 ADJACENT/RELATED MARKETS 288
12.1 INTRODUCTION 288
12.2 SD-WAN MARKET 288
12.2.1 MARKET DEFINITION 288
12.2.2 MARKET OVERVIEW 288
12.2.3 SD-WAN MARKET, BY OFFERING 288
12.2.4 SD-WAN MARKET, BY DEPLOYMENT MODE 290
12.2.5 SD-WAN MARKET, BY ORGANIZATION SIZE 290
12.2.6 SD-WAN MARKET, BY END USER 291
12.2.7 SD-WAN MARKET, BY REGION 292
12.3 SOFTWARE-DEFINED NETWORKING (SDN) MARKET 293
12.3.1 MARKET DEFINITION 293
12.3.2 MARKET OVERVIEW 293
12.3.3 SOFTWARE-DEFINED NETWORKING MARKET, BY OFFERING 293
12.3.4 SOFTWARE-DEFINED NETWORKING MARKET, BY SDN TYPE 294
12.3.5 SOFTWARE-DEFINED NETWORKING MARKET, BY END USER 295
12.3.6 SOFTWARE-DEFINED NETWORKING MARKET, BY APPLICATION 295
12.3.7 SOFTWARE-DEFINED NETWORKING MARKET, BY VERTICAL 296
12.3.8 SOFTWARE-DEFINED NETWORKING MARKET, BY REGION 297
13 APPENDIX 299
13.1 DISCUSSION GUIDE 299
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 302
13.3 CUSTOMIZATION OPTIONS 304
13.4 RELATED REPORTS 304
13.5 AUTHOR DETAILS 305