サマリー

MarketsandMarketsは、eコマースプラットフォーム市場規模が2023年の70億米ドルから2028年には135億米ドルに成長し、予測期間中の年平均成長率は13.8％になると予測している。Eコマース・プラットフォームは企業に、従来の店舗立地の制約に縛られることなく、大規模で多様な世界中の顧客と交流する機会を与える。企業は、顧客基盤の拡大や未開拓市場の調査を通じて、世界中どこでも自由にビジネスを行うことができる。中小企業はeコマースの可能性を活用し始め、その採用が国内市場と世界市場の両方における企業の拡大を加速させる可能性があることを理解しています。
「ソリューション別では、決済・課金ソリューションのサブセグメントが予測期間中に最も高いCAGRで成長する見込みである。
ペイメント＆ビリングソリューションは、B2BおよびB2C企業が、定期的な課金プロセスとともに、購読プランから購読者のアカウントまで、購読ライフサイクルを管理することを可能にする。このソフトウェアは、サブスクリプションの有効化とキャンセル、変更、請求と請求書の発行、支払いの追跡とリマインダーの送信、クレジット、割引、プロモーション、試用期間の管理などの運用タスクを自動化します。ビジネスオーナーにとっても、サブスクリプションベースのビジネスモデルは、1回の販売から継続的な収益を生み出すことができるというメリットがあります。サブスクリプションeコマース・プラットフォームは、管理労力の削減、顧客満足度の向上、時間の節約、利益率の向上に役立つ。
「健康・ウェルネス分野は、予測期間中に最も高いCAGRで成長する見込みである。
消費者は健康的なライフスタイルを重視しており、eコマースのヘルス＆ウェルネス業界に大きな影響を与えている。デジタル化の進展により、ヘルスケア業界は技術的ソリューションを導入し、オンラインビジネスを変革する必要に迫られている。中小企業や新興企業は、アマゾンのようなオンライン・プラットフォームの利点を活用することで、この市場での足跡を強化する新たな戦略を展開している。健康・ウェルネス業界は、有利なオファーを提供する複数の製品群を提供することで、消費者の需要の高まりに迅速に適応している。オンライン・プラットフォームは、人々が健康・ウェルネス業界の健康製品、サービス、情報にアクセスし、消費する方法に革命をもたらした。
「予測期間中、アジア太平洋地域が最も高いCAGRで成長する見込みである。
同地域における都市化の進行と投資が、eコマース・プラットフォーム・システムに対する大きな需要につながっている。過去2年間で、国産のオンラインファーストブランドが増加し、これらの企業の多くは現在、国際市場、特に中東と東南アジアへの進出を計画している。この進出は国際資本を呼び込み、他のインド・ブランドの世界進出を後押しするだろう。B2Cエコシステムにおいても、伝統的なブランドや大手B2C企業がインドや国際市場で他の事業を買収し、成長を促進することで、統合が進む可能性がある。

プライマリーの内訳

本調査には、ソリューションベンダーからティア1企業まで、様々な業界専門家による洞察が含まれている。主要企業の内訳は以下の通り：

- 企業タイプ別ティア1：35%、ティア2：39%、ティア3：26
- 役職別Cレベル -25%、Dレベル -35%、その他 -40
- 地域別北米 - 35%、欧州 - 20%、アジア太平洋地域 - 44%、RoW - 1
eコマースプラットフォーム市場の主要プレーヤーは、Shopify（カナダ）、eBay（米国）、Etsy（米国）、Square（米国）、BigCommerce（米国）、Amazon（米国）、Adobe（米国）、Wix（イスラエル）、Oracle（米国）、Squarespace（米国）、WooCommerce（米国）、SAP（ドイツ）である、Salesforce（米国）、StoreHippo（インド）、Trade Me（ニュージーランド）、Ecwid（米国）、OpenCart（中国）、Volusion（米国）、PrestaShop（フランス）、Shift4Shop（米国）、Fast Spring（米国）、Shopware（ドイツ）、VTEX（英国）、Nuvemshop（ブラジル）、Tray.io（米国）である。これらのプレーヤーは、eコマースプラットフォーム市場での足跡を拡大するために、パートナーシップ、契約やコラボレーション、新製品の発売、製品の強化、買収など、様々な成長戦略を採用している。
調査対象範囲
この調査レポートは、さまざまなセグメントにわたるeコマースプラットフォームの市場規模をカバーしています。本調査は、提供、eコマースモデル、産業、地域など、さまざまなセグメントにわたる市場規模と成長の可能性を推定することを目的としています。この調査には、主要市場プレイヤーの詳細な競合分析、企業プロフィール、製品および事業提供に関する主な見解、最近の動向、市場戦略などが含まれます。
レポート購入の主な利点
本レポートは、eコマースプラットフォーム市場の収益数およびサブセグメントの最も近い概算に関する情報を提供し、市場リーダー/新規参入者を支援します。本レポートは、利害関係者が競争状況を理解し、自社のビジネスをより良く位置づけ、適切な市場参入戦略を計画するためのより多くの洞察を得るのに役立ちます。さらに、本レポートは、市場の脈動を理解し、主要な市場促進要因、阻害要因、課題、および機会に関する情報を関係者に提供するための洞察を提供します。
本レポートでは、以下のポイントに関する洞察を提供しています：

主な促進要因の分析（スマートフォンの普及に伴うオンライン消費者ベースの増加がeコマースプラットフォームの需要を促進する、オムニチャネル小売がeコマースプラットフォームの需要を促進する、世界中でインターネット普及率が上昇しeコマースプラットフォームの採用を促進する、グローバルなプレゼンスを強化するニーズの高まりがeコマースプラットフォームの採用を促進する）、阻害要因（サイバーセキュリティ問題やオンライン詐欺が成長を阻害する可能性がある）、eコマースプラットフォーム市場の成長に影響を与える機会（よりシンプルで便利なショッピングオプションを提供するための夕食アプリの開発、eコマース部門への投資の増加、Buy now pay later（BNPL）はeコマースプラットフォーム市場の成長をサポートする主要な技術部門である）、および課題（物流とフルフィルメントはeコマースプロセスの重要な側面であり、企業に大きな課題をもたらす可能性がある。




- 製品開発/イノベーション：eコマースプラットフォーム市場における今後の技術、研究開発活動、新製品・新サービスの発表に関する詳細な洞察。

- 市場開発：有利な市場に関する包括的な情報 - 当レポートでは、さまざまな地域のeコマースプラットフォーム市場を分析しています。

- 市場の多様化：eコマースプラットフォーム市場における新製品＆サービス、未開拓の地域、最近の開発、投資に関する情報を網羅。

競合評価：Shopify（カナダ）、eBay（米国）、Etsy（米国）、Square（米国）、BigCommerce（米国）、Amazon（米国）、Adobe（米国）、Wix（イスラエル）、Oracle（米国）、Squarespace（米国）などの主要企業の市場シェア、成長戦略、サービス内容を詳細に評価、WooCommerce（米国）、SAP（ドイツ）、Salesforce（米国）、StoreHippo（インド）、Trade Me（ニュージーランド）、Ecwid（米国）、OpenCart（中国）、Volusion（米国）、PrestaShop（フランス）、Shift4Shop（米国）、FastSpring（米国）、Shopware（ドイツ）、VTEX（英国）、Nuvemshop（ブラジル）、Tray.io（米国）。

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目次

1 INTRODUCTION 38
1.1 STUDY OBJECTIVES 38
1.2 MARKET DEFINITION 38
1.3 STUDY SCOPE 39
1.3.1 MARKET SEGMENTATION 39
1.3.2 REGIONS COVERED 39
1.3.3 INCLUSIONS & EXCLUSIONS 40
1.3.4 YEARS CONSIDERED 40
1.4 CURRENCY CONSIDERED 40
TABLE 1 USD EXCHANGE RATES, 2020–2022 41
1.5 STAKEHOLDERS 41
1.6 RECESSION IMPACT 41
2 RESEARCH METHODOLOGY 42
2.1 RESEARCH DATA 42
FIGURE 1 ECOMMERCE PLATFORM MARKET: RESEARCH DESIGN 42
2.1.1 SECONDARY DATA 43
2.1.1.1 Secondary sources 43
2.1.2 PRIMARY DATA 43
2.1.2.1 Primary interviews with experts 44
2.1.2.2 List of key primary interview participants 44
2.1.2.3 Breakdown of primary profiles 44
2.1.2.4 Primary sources 45
2.1.2.5 Key industry insights 45
2.2 MARKET SIZE ESTIMATION 46
FIGURE 2 APPROACHES USED FOR MARKET SIZE ESTIMATION 46
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 1: SUPPLY-SIDE ANALYSIS OF REVENUE FROM SOLUTIONS AND SERVICES 47
2.2.1 BOTTOM-UP APPROACH 47
FIGURE 4 BOTTOM-UP APPROACH 48
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1, BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ECOMMERCE PLATFORM VENDORS 48
2.2.2 TOP-DOWN APPROACH 48
FIGURE 6 TOP-DOWN APPROACH 49
2.2.3 ECOMMERCE PLATFORM MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 49
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 49
2.3 DATA TRIANGULATION 50
FIGURE 8 DATA TRIANGULATION 50
2.4 FACTOR ANALYSIS 50
TABLE 2 FACTOR ANALYSIS 50
2.5 RESEARCH ASSUMPTIONS 51
2.6 LIMITATIONS 51
2.7 IMPLICATION OF RECESSION 51
3 EXECUTIVE SUMMARY 52
FIGURE 9 ECOMMERCE PLATFORM MARKET, 2023–2028 (USD MILLION) 53
FIGURE 10 ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023 VS. 2028 (USD MILLION) 53
FIGURE 11 ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023 VS. 2028 (USD MILLION) 54
FIGURE 12 ECOMMERCE PLATFORM MARKET, BY REGION, 2023 55
4 PREMIUM INSIGHTS 56
4.1 ECOMMERCE PLATFORM MARKET OVERVIEW 56
FIGURE 13 INCREASING USE OF ONLINE PLATFORMS TO DRIVE MARKET GROWTH 56
4.2 NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY OFFERING AND INDUSTRY (2023) 56
FIGURE 14 SOLUTIONS SEGMENT IN NORTH AMERICA EXPECTED TO ACCOUNT FOR LARGER MARKET SIZE IN 2023 56
4.3 ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY OFFERING AND INDUSTRY (2023) 57
FIGURE 15 SOLUTIONS SEGMENT IN APAC EXPECTED TO ACCOUNT FOR LARGER MARKET SIZE IN 2023 57
4.4 EUROPE: ECOMMERCE PLATFORM MARKET, BY OFFERING AND INDUSTRY (2023) 57
FIGURE 16 SOLUTIONS SEGMENT IN EUROPE EXPECTED TO ACCOUNT FOR LARGER MARKET SIZE IN 2023 57
4.5 GEOGRAPHICAL SNAPSHOT OF ECOMMERCE PLATFORM MARKET 58
FIGURE 17 ASIA PACIFIC EXPECTED TO WITNESS FASTEST GROWTH DURING FORECAST PERIOD 58
5 MARKET OVERVIEW AND INDUSTRY TRENDS 59
5.1 MARKET OVERVIEW 59
5.2 MARKET DYNAMICS 59
FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: ECOMMERCE PLATFORM MARKET 59
5.2.1 DRIVERS 60
5.2.1.1 Increasing online consumer base with growing adoption of smartphones to fuel demand for eCommerce platforms 60
FIGURE 19 SMARTPHONE ADOPTION TREND, BY REGION, 2022 VS. 2030 60
5.2.1.2 Omnichannel retailing to drive demand for eCommerce platforms 60
5.2.1.3 Increasing internet penetration worldwide to fuel adoption of eCommerce platforms 60
5.2.1.4 Rising need to enhance global presence to increase adoption of eCommerce platforms 61
5.2.2 RESTRAINTS 61
5.2.2.1 Cybersecurity issues and online scams to hinder market growth 61
5.2.3 OPPORTUNITIES 62
5.2.3.1 Development of super apps to offer more simple and convenient shopping options 62
5.2.3.2 Rising investments in eCommerce sector 62
5.2.3.3 Buy now pay later (BNPL) to support growth of eCommerce platform market 62
5.2.4 CHALLENGES 63
5.2.4.1 Logistics and fulfillment - critical aspects of eCommerce - to pose substantial challenges for businesses 63
5.2.4.2 Customer acquisition and retention to be expensive in this competitive era 63
5.3 HISTORY OF ECOMMERCE PLATFORM 63
FIGURE 20 EVOLUTION OF ECOMMERCE PLATFORMS 64
5.4 ECOSYSTEM ANALYSIS 65
FIGURE 21 ECOMMERCE PLATFORM MARKET: ECOSYSTEM 65
TABLE 3 ECOMMERCE PLATFORM MARKET: ECOSYSTEM 65
5.4.1 PLATFORM PROVIDERS 66
5.4.2 SERVICE PROVIDERS 66
5.4.3 SYSTEM INTEGRATORS 66
5.4.4 LOGISTICS PROVIDERS 66
5.4.5 PAYMENT GATEWAY PROVIDERS 67
5.4.6 END USERS 67
5.5 VALUE CHAIN ANALYSIS 67
FIGURE 22 ECOMMERCE PLATFORM MARKET: VALUE CHAIN ANALYSIS 67
5.6 PRICING ANALYSIS 68
5.6.1 AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING 68
TABLE 4 PRICING MODELS AND INDICATIVE PRICE POINTS, 2022–2023 68
5.6.2 AVERAGE SELLING PRICE TREND 69
5.7 INDUSTRY USE CASES 69
5.7.1 USE CASE 1: MOORE BROTHERS WINE COMPANY ADOPTED BIGCOMMERCE PLATFORM 69
5.7.2 USE CASE 2: BIGCOMMERCE HELPED BULK NUTRIENTS TO IMPROVE ITS WEBSITE PERFORMANCE 70
5.7.3 USE CASE 3: NZ POST ADOPTED BIGCOMMERCE ECOMMERCE SOLUTION TO ENHANCE ITS GLOBAL PRESENCE 71
5.7.4 USE CASE 4: HARVEY NORMAN IMPROVED DELIVERY EXPERIENCE WITH SHIPPIT 71
5.7.5 CASE STUDY 5: HMD GLOBAL ADOPTED BIGCOMMERCE PLATFORM TO ENHANCE CUSTOMER EXPERIENCE DURING ONLINE SHOPPING 72
5.7.6 CASE STUDY 6: EBAY ENABLED TEMPLE & WEBSTER TO MANAGE AND SELL PRODUCTS MORE EFFICIENTLY ON ONLINE PLATFORMS 72
5.7.7 CASE STUDY 7: KMART MIGRATED ITS COMMERCE SOLUTION INTO CLOUD-BASED OFFERING WITH COMMERCETOOLS 73
5.7.8 CASE STUDY 8: SHOPIFY PLUS ENABLED JB HI-FI TO SERVE CUSTOMERS MORE EFFICIENTLY DURING HOLIDAY SEASON 73
5.8 PATENT ANALYSIS 74
5.8.1 DOCUMENT TYPES OF PATENTS 74
TABLE 5 PATENTS FILED, 2018–2023 74
5.8.2 INNOVATION AND PATENT APPLICATIONS 74
FIGURE 23 TOTAL NUMBER OF PATENTS GRANTED ANNUALLY, 2018–2023 74
FIGURE 24 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS 75
TABLE 6 TOP 10 PATENT OWNERS IN ECOMMERCE PLATFORM MARKET, 2018–2023 75
TABLE 7 LIST OF FEW PATENTS IN ECOMMERCE PLATFORM MARKET, 2018–2023 75
FIGURE 25 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS OF ECOMMERCE PLATFORM MARKET 76
5.9 PORTER’S FIVE FORCES ANALYSIS 76
TABLE 8 ECOMMERCE PLATFORM MARKET: PORTER’S FIVE FORCES MODEL 76
5.9.1 THREAT OF NEW ENTRANTS 76
5.9.2 THREAT OF SUBSTITUTES 77
5.9.3 BARGAINING POWER OF BUYERS 77
5.9.4 BARGAINING POWER OF SUPPLIERS 77
5.9.5 INTENSITY OF COMPETITIVE RIVALRY 77
5.10 REGULATORY LANDSCAPE 77
TABLE 9 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 77
TABLE 10 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
TABLE 12 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 79
TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 80
5.10.1 ISO/TC 184/SC 4 80
5.10.2 ISO/TC 184 81
5.10.3 GENERAL PERSONAL DATA PROTECTION LAW (GDPR) 81
5.10.4 GENERAL DATA PROTECTION REGULATION (GPDP) 81
5.10.5 CALIFORNIA DATA PRIVACY PROTECTION ACT 81
5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 81
5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 81
FIGURE 26 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 81
TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 82
5.11.2 BUYING CRITERIA 82
FIGURE 27 KEY BUYING CRITERIA 82
TABLE 15 KEY BUYING CRITERIA 82
5.12 KEY CONFERENCES AND EVENTS, 2023–2024 83
TABLE 16 ECOMMERCE PLATFORM MARKET: DETAILED LIST OF CONFERENCES AND EVENTS 83
5.13 TECHNOLOGY-RELATED TRENDS & CHALLENGES 84
5.14 BEST PRACTICES IN ECOMMERCE PLATFORM MARKET 85
5.15 FUTURE DIRECTIONS OF ECOMMERCE PLATFORM MARKET LANDSCAPE 86
5.15.1 ECOMMERCE PLATFORM ROADMAP TILL 2030 86
5.15.1.1 Short-term roadmap (2023-2025) 86
5.15.1.2 Mid-term roadmap (2026-2028) 86
5.15.1.3 Long-term roadmap (2029-2030) 86
5.16 INTEGRATION CAPABILITIES OF ECOMMERCE PLATFORMS 87
6 ECOMMERCE PLATFORM MARKET, BY OFFERING 89
6.1 INTRODUCTION 90
FIGURE 28 SERVICES TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 90
6.1.1 OFFERING: ECOMMERCE PLATFORM MARKET DRIVERS 90
TABLE 17 ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 91
TABLE 18 ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 91
6.2 SOLUTIONS 91
6.2.1 ECOMMERCE PLATFORM SOLUTIONS TO REDUCE EXPENSIVE AND TIME-CONSUMING PROCESSES FOR DEVELOPERS TO BUILD ECOMMERCE STORES 91
TABLE 19 SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION) 92
TABLE 20 SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 92
TABLE 21 SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY TYPE, 2018–2022 (USD MILLION) 92
TABLE 22 SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY TYPE, 2023–2028 (USD MILLION) 92
6.2.2 PAYMENT & BILLING SOLUTIONS 93
TABLE 23 PAYMENT & BILLING SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION) 93
TABLE 24 PAYMENT & BILLING SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 93
6.2.3 ECOMMERCE MANAGEMENT PLATFORM 94
TABLE 25 ECOMMERCE MANAGEMENT PLATFORM: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION) 94
TABLE 26 ECOMMERCE MANAGEMENT PLATFORM: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 94
6.2.4 END-TO-END PLATFORM 95
TABLE 27 END-TO-END PLATFORM: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION) 95
TABLE 28 END-TO-END PLATFORM: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 95
6.3 SERVICES 96
6.3.1 ENTERPRISES TO DEPLOY APPROPRIATE SERVICES TO IMPROVE OPERATIONAL EFFICIENCY 96
TABLE 29 SERVICES: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION) 96
TABLE 30 SERVICES: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 96
7 ECOMMERCE PLATFORM MARKET, BY INDUSTRY 97
7.1 INTRODUCTION 98
FIGURE 29 HEALTH & WELLNESS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 98
7.1.1 INDUSTRY: ECOMMERCE PLATFORM MARKET DRIVERS 98
TABLE 31 ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION) 99
TABLE 32 ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION) 99
7.2 BEAUTY & PERSONAL CARE 100
7.2.1 GROWING FOCUS ON PERSONAL CARE BY CONSUMERS TO DRIVE MARKET GROWTH 100
TABLE 33 BEAUTY & PERSONAL CARE: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION) 100
TABLE 34 BEAUTY & PERSONAL CARE: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 100
7.2.2 USE CASES 101
7.2.2.1 KASH Beauty broke boundaries and sales records with Shopify Plus platform 101
7.2.2.2 Beard & Blade witnessed remarkable growth after deploying Shopify 101
7.3 CONSUMER ELECTRONICS 101
7.3.1 SOCIAL MEDIA TOOLS TO ENHANCE ONLINE PRESENCE OF CONSUMER ELECTRONICS INDUSTRY 101
TABLE 35 CONSUMER ELECTRONICS: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION) 101
TABLE 36 CONSUMER ELECTRONICS: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 102
7.3.2 USE CASES 102
7.3.2.1 Sony simplified process of buying security solutions with Amazon marketplace 102
7.3.2.2 Staples adopted Shopify Plus as new online marketplace 102
7.4 FASHION & APPAREL 102
7.4.1 EXPOSURE OF PEOPLE TO INTERNATIONAL FASHION TO DRIVE MARKET 102
TABLE 37 FASHION & APPAREL: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION) 103
TABLE 38 FASHION & APPAREL: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 103
7.4.2 USE CASES 103
7.4.2.1 Saddleback adopted BigCommerce to enhance its online presence 103
7.4.2.2 Agua Bendita expanded internationally with eCommerce platforms from Stripe and VTEX 103
7.5 FOOD & BEVERAGE 104
7.5.1 ECOMMERCE PLATFORMS TO HELP ENHANCE CROSS-BORDER SALES 104
TABLE 39 FOOD & BEVERAGE: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION) 104
TABLE 40 FOOD & BEVERAGE: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 104
7.5.2 USE CASES 105
7.5.2.1 Beer Cartel adopted BigCommerce platform to sell products directly from website 105
7.5.2.2 Theo Chocolate enhanced online business by adding BigCommerce 105
7.6 HOME DECOR 105
7.6.1 CONVENIENCE AND COMPETITIVE PRICES OFFERED BY ECOMMERCE PLATFORMS EXPECTED TO DRIVE MARKET 105
TABLE 41 HOME DECOR: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION) 106
TABLE 42 HOME DECOR: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 106
7.6.2 USE CASES 106
7.6.2.1 Urvann chose StoreHippo's eCommerce platform to support brand's growth 106
7.6.2.2 By utilizing Shopify Capital to boost inventory, Fable achieved threefold increase in sales compared to previous year 106
7.7 HEALTH & WELLNESS 107
7.7.1 INCREASING ONLINE HEALTH AND WELLNESS CONSULTING SERVICES TO FUEL DEMAND FOR ECOMMERCE PLATFORMS 107
TABLE 43 HEALTH & WELLNESS: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION) 107
TABLE 44 HEALTH & WELLNESS: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 107
7.7.2 USE CASE 108
7.7.2.1 AWS Marketplace empowered decision-makers at Tufts Medicine to achieve more with greater efficiency and consistency 108
7.7.2.2 Ambra Health successfully streamlined its software procurements with AWS 108
7.7.2.3 Hubble generated over USD 30 million in sales using Shopify Plus 108
7.8 HOUSEHOLD CONSUMABLES 108
7.8.1 RISING COMPETITION IN THIS SEGMENT TO LEAD TO MORE DISCOUNTS AND OFFERS 108
TABLE 45 HOUSEHOLD CONSUMABLES: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION) 109
TABLE 46 HOUSEHOLD CONSUMABLES: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 109
7.8.2 USE CASES 109
7.8.2.1 Berger Paints adopted eCommerce platform to offer fast and convenient painting services 109
7.9 OTHER INDUSTRIES 110
TABLE 47 OTHER INDUSTRIES: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION) 110
TABLE 48 OTHER INDUSTRIES: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 110
8 ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL 111
8.1 INTRODUCTION 112
FIGURE 30 B2B SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 112
8.1.1 ECOMMERCE MODEL: ECOMMERCE PLATFORM MARKET DRIVERS 112
TABLE 49 ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION) 113
TABLE 50 ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION) 113
8.2 BUSINESS-TO-BUSINESS (B2B) 113
8.2.1 BUSINESS-TO-BUSINESS ECOMMERCE PLATFORM TO CATER TO COMPLEX PURCHASING NEEDS OF BUSINESS-TO-BUSINESS CUSTOMERS 113
TABLE 51 B2B: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION) 113
TABLE 52 B2B: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 114
8.3 BUSINESS-TO-CUSTOMER (B2C) 114
8.3.1 BUSINESS-TO-CUSTOMER ECOMMERCE TO PROVIDE UNIFIED EXPERIENCE FOR CUSTOMERS SHOPPING ONLINE OR BRICK-AND-MORTAR STORES 114
TABLE 53 B2C: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION) 114
TABLE 54 B2C: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 115
9 ECOMMERCE PLATFORM MARKET, BY REGION 116
9.1 INTRODUCTION 117
FIGURE 31 ECOMMERCE PLATFORM MARKET: REGIONAL SNAPSHOT (2023) 117
FIGURE 32 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 117
TABLE 55 ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION) 118
TABLE 56 ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 118
9.2 NORTH AMERICA 118
9.2.1 NORTH AMERICA: ECOMMERCE PLATFORM MARKET DRIVERS 118
9.2.2 NORTH AMERICA: RECESSION IMPACT 119
FIGURE 33 NORTH AMERICA: MARKET SNAPSHOT 119
TABLE 57 NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 119
TABLE 58 NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 120
TABLE 59 NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 120
TABLE 60 NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 120
TABLE 61 NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION) 120
TABLE 62 NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION) 121
TABLE 63 NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION) 121
TABLE 64 NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION) 121
TABLE 65 NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 121
TABLE 66 NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 122
9.2.3 US 122
9.2.3.1 Presence of key market players to drive demand for eCommerce platforms in US 122
TABLE 67 US: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 122
TABLE 68 US: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 122
TABLE 69 US: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 122
TABLE 70 US: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 123
TABLE 71 US: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION) 123
TABLE 72 US: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION) 123
TABLE 73 US: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION) 124
TABLE 74 US: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION) 124
9.2.4 CANADA 124
9.2.4.1 Implementing policies related to IT and eCommerce platforms to advance cybersecurity and safeguard critical infrastructure networks in Canada 124
TABLE 75 CANADA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 124
TABLE 76 CANADA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 125
TABLE 77 CANADA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 125
TABLE 78 CANADA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 125
TABLE 79 CANADA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION) 125
TABLE 80 CANADA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION) 126
TABLE 81 CANADA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION) 126
TABLE 82 CANADA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION) 126
9.3 EUROPE 126
9.3.1 EUROPE: ECOMMERCE PLATFORM MARKET DRIVERS 127
9.3.2 EUROPE: RECESSION IMPACT 127
TABLE 83 EUROPE: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 127
TABLE 84 EUROPE: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 127
TABLE 85 EUROPE: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 128
TABLE 86 EUROPE: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 128
TABLE 87 EUROPE: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION) 128
TABLE 88 EUROPE: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION) 129
TABLE 89 EUROPE: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION) 129
TABLE 90 EUROPE: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION) 129
TABLE 91 EUROPE: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 130
TABLE 92 EUROPE: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 130
9.3.3 UK 130
9.3.3.1 Entry of supermarkets and department stores into online shopping arena to fuel demand for eCommerce platforms 130
TABLE 93 UK: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 131
TABLE 94 UK: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 131
TABLE 95 UK: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 131
TABLE 96 UK: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 131
TABLE 97 UK: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION) 132
TABLE 98 UK: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION) 132
TABLE 99 UK: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION) 132
TABLE 100 UK: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION) 133
9.3.4 GERMANY 133
9.3.4.1 eCommerce platforms in Germany to offer better price conditions, wider product selection, and enhanced convenience 133
TABLE 101 GERMANY: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 133
TABLE 102 GERMANY: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 133
TABLE 103 GERMANY: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 134
TABLE 104 GERMANY: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 134
TABLE 105 GERMANY: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION) 134
TABLE 106 GERMANY: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION) 135
TABLE 107 GERMANY: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION) 135
TABLE 108 GERMANY: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION) 135
9.3.5 FRANCE 135
9.3.5.1 Gaining traction of digital wallets and online shopping to drive French market 135
9.3.6 SPAIN 136
9.3.6.1 Rapid shift in consumer behavior from traditional brick-and-mortar retail to online shopping to drive Spanish market 136
9.3.7 ITALY 136
9.3.7.1 Increasing investment by retailers in Italy to shift offline platforms to online 136
9.3.8 REST OF EUROPE 136
9.4 ASIA PACIFIC 136
9.4.1 ASIA PACIFIC: ECOMMERCE PLATFORM MARKET DRIVERS 137
9.4.2 ASIA PACIFIC: RECESSION IMPACT 137
FIGURE 34 ASIA PACIFIC: MARKET SNAPSHOT 138
TABLE 109 ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 138
TABLE 110 ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 139
TABLE 111 ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 139
TABLE 112 ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 139
TABLE 113 ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION) 139
TABLE 114 ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION) 140
TABLE 115 ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION) 140
TABLE 116 ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION) 140
TABLE 117 ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 141
TABLE 118 ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 141
9.4.3 CHINA 141
9.4.3.1 China to be leading market in Asia Pacific due to early adoption of digital platforms 141
TABLE 119 CHINA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 142
TABLE 120 CHINA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 142
TABLE 121 CHINA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 142
TABLE 122 CHINA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 142
TABLE 123 CHINA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION) 143
TABLE 124 CHINA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION) 143
TABLE 125 CHINA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION) 143
TABLE 126 CHINA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION) 144
9.4.4 INDIA 144
9.4.4.1 Make in India initiative to raise global competitiveness of Indian manufacturing sector, leading to eCommerce market growth 144
TABLE 127 INDIA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 144
TABLE 128 INDIA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 145
TABLE 129 INDIA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 145
TABLE 130 INDIA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 145
TABLE 131 INDIA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION) 145
TABLE 132 INDIA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION) 146
TABLE 133 INDIA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION) 146
TABLE 134 INDIA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION) 146
9.4.5 JAPAN 146
9.4.5.1 Rising adoption of cloud-based solutions to drive adoption of eCommerce platforms in Japan 146
9.4.6 SINGAPORE 147
9.4.6.1 Rising young and affluent population to drive adoption of eCommerce platforms in Singapore 147
9.4.7 AUSTRALIA & NEW ZEALAND (ANZ) 147
9.4.7.1 With technological advancements and growing eCommerce markets, retailers to adopt eCommerce platforms in ANZ 147
TABLE 135 ANZ: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 147
TABLE 136 ANZ: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 148
TABLE 137 ANZ: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 148
TABLE 138 ANZ: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 148
TABLE 139 ANZ: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION) 148
TABLE 140 ANZ: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION) 149
TABLE 141 ANZ: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION) 149
TABLE 142 ANZ: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION) 149
9.4.8 REST OF ASIA PACIFIC 149
9.5 MIDDLE EAST & AFRICA 150
9.5.1 MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET DRIVERS 150
9.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 150
TABLE 143 MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 151
TABLE 144 MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 151
TABLE 145 MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 151
TABLE 146 MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 151
TABLE 147 MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION) 152
TABLE 148 MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION) 152
TABLE 149 MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION) 152
TABLE 150 MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION) 153
TABLE 151 MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 153
TABLE 152 MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 153
9.5.3 MIDDLE EAST 153
9.5.3.1 Kingdom of Saudi Arabia 154
9.5.3.1.1 Focus on adopting advanced communications and IT systems and digital economy to fuel eCommerce platform market growth 154
TABLE 153 KSA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 154
TABLE 154 KSA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 154
TABLE 155 KSA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 154
TABLE 156 KSA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 155
TABLE 157 KSA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION) 155
TABLE 158 KSA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION) 155
TABLE 159 KSA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION) 156
TABLE 160 KSA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION) 156
9.5.3.2 United Arab Emirates 156
9.5.3.2.1 Rapid shift of traditional brick-and-mortar retailers to online platforms to increase demand for eCommerce platforms 156
TABLE 161 UAE: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 156
TABLE 162 UAE: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 157
TABLE 163 UAE: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 157
TABLE 164 UAE: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 157
TABLE 165 UAE: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION) 157
TABLE 166 UAE: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION) 158
TABLE 167 UAE: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION) 158
TABLE 168 UAE: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION) 158
9.5.3.3 Rest of Middle East 158
9.5.4 AFRICA 159
9.5.4.1 Increasing digital skills of citizens and rising smartphone adoption to accelerate eCommerce platform market growth 159
9.6 LATIN AMERICA 159
9.6.1 LATIN AMERICA: ECOMMERCE PLATFORM MARKET DRIVERS 159
9.6.2 LATIN AMERICA: RECESSION IMPACT 160
TABLE 169 LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 160
TABLE 170 LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 160
TABLE 171 LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 160
TABLE 172 LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 161
TABLE 173 LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION) 161
TABLE 174 LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION) 161
TABLE 175 LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION) 162
TABLE 176 LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION) 162
TABLE 177 LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 162
TABLE 178 LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 162
9.6.3 BRAZIL 163
9.6.3.1 Convenience and attractive promotions offered by eCommerce to attract Brazilian shoppers 163
TABLE 179 BRAZIL: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 163
TABLE 180 BRAZIL: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 163
TABLE 181 BRAZIL: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 163
TABLE 182 BRAZIL: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 164
TABLE 183 BRAZIL: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION) 164
TABLE 184 BRAZIL: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION) 164
TABLE 185 BRAZIL: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION) 165
TABLE 186 BRAZIL: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION) 165
9.6.4 MEXICO 165
9.6.4.1 Increasing adoption of IoT in Mexico to boost growth of eCommerce platform market 165
9.6.5 REST OF LATIN AMERICA 165
10 COMPETITIVE LANDSCAPE 166
10.1 OVERVIEW 166
10.2 STRATEGIES ADOPTED BY KEY PLAYERS 166
TABLE 187 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS IN ECOMMERCE PLATFORM MARKET 166
10.3 COMPETITIVE SCENARIO 167
10.4 MARKET SHARE ANALYSIS OF TOP PLAYERS 167
TABLE 188 ECOMMERCE PLATFORM MARKET: DEGREE OF COMPETITION 167
10.5 COMPETITIVE BENCHMARKING 168
TABLE 189 PRODUCT FOOTPRINT WEIGHTAGE 168
TABLE 190 COMPETITIVE BENCHMARKING OF PLAYERS, BY OFFERING, ECOMMERCE MODEL, AND REGION 168
TABLE 191 ECOMMERCE PLATFORM MARKET: DETAILED LIST OF KEY STARTUP/SMES 169
10.6 MARKET RANKING OF KEY PLAYERS IN ECOMMERCE PLATFORM MARKET, 2023 170
FIGURE 35 MARKET RANKING OF KEY PLAYERS, 2023 170
10.7 COMPANY EVALUATION QUADRANT 170
FIGURE 36 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 171
10.7.1 STARS 171
10.7.2 EMERGING LEADERS 171
10.7.3 PERVASIVE PLAYERS 171
10.7.4 PARTICIPANTS 171
FIGURE 37 ECOMMERCE PLATFORM MARKET: COMPANY EVALUATION MATRIX, 2023 172
10.8 STARTUP/SME EVALUATION MATRIX METHODOLOGY AND DEFINITIONS 173
FIGURE 38 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE 173
10.8.1 PROGRESSIVE COMPANIES 173
10.8.2 RESPONSIVE COMPANIES 173
10.8.3 DYNAMIC COMPANIES 173
10.8.4 STARTING BLOCKS 173
FIGURE 39 ECOMMERCE PLATFORM MARKET: STARTUP/SME EVALUATION MATRIX, 2023 174
10.9 COMPETITIVE SCENARIO 174
10.9.1 PRODUCT LAUNCHES 174
TABLE 192 PRODUCT LAUNCHES: JANUARY 2019–JUNE 2023 175
10.9.2 DEALS 181
TABLE 193 DEALS: JANUARY 2019–JUNE 2023 181
10.10 ECOMMERCE PLATFORM PRODUCT BENCHMARKING 186
10.10.1 PROMINENT ECOMMERCE SOLUTION PROVIDERS 186
TABLE 194 COMPARATIVE ANALYSIS OF ECOMMERCE PLATFORM PROVIDERS 186
10.10.1.1 Shopify eCommerce platform 187
10.10.1.2 BigCommerce solution 187
10.10.1.3 Adobe eCommerce platform 188
10.10.1.4 Squarespace eCommerce solution 188
10.10.1.5 Square eCommerce platform 188
10.11 VALUATION AND FINANCIAL METRICS OF KEY ECOMMERCE PLATFORM VENDORS 188
FIGURE 40 VALUATION AND FINANCIAL METRICS OF KEY ECOMMERCE PLATFORM VENDORS 188