ソーシャルメディア管理市場：コンポーネント（ソリューション、サービス）、導入形態、組織規模、用途（競合情報、販売・マーケティング管理）、業種（BFSI、小売、消費財）、地域別 - 2027年までの世界予測

Social Media Management Market by Component (Solutions, Services), Deployment Mode, Organization Size, Application (Competitive Intelligence, Sales and Marketing Management), Vertical (BFSI, Retail and Consumer Goods) & Region - Global Forecast to 2027

ソーシャルメディアマネジメント市場は、2022年の175億米ドルから2027年には518億米ドルへと、予測期間中に24.2%の複合年間成長率（CAGR）で成長すると予測されています。ソーシャルメディアマネジメント市場は、... もっと見る

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ソーシャルメディアマネジメント市場は、2022年の175億米ドルから2027年には518億米ドルへと、予測期間中に24.2%の複合年間成長率（CAGR）で成長すると予測されています。ソーシャルメディアマネジメント市場は、ソーシャルメディアマーケティングに対する組織の親和性が高まっていることを背景に、予測期間中に大きな利益を獲得すると予想されます。その他、顧客情報を収集するためのソーシャルメディア分析プラットフォームの普及、検索エンジンマーケティングによる新たなビジネス戦略の必要性の高まり、ソーシャルメディアチャネルによる顧客問い合わせ解決のためのターンアラウンドタイムの短縮、ソーシャルメディアアウトリーチで新たなターゲット市場を探す企業などが、市場成長を加速させる要因となっています。
Adobe、IBM、Google、Oracle、Salesforce、Sprout Social、Hootsuiteなどの主要な市場関係者は、市場シェアを高めるために、買収、新製品の発売、製品の強化、事業の拡大など、数多くの成長戦略を採用しています。
コンポーネント別では、プロフェッショナルサービスが予測期間中に最大の市場規模を記録する。
ソーシャルメディアマネジメント市場におけるプロフェッショナルサービスには、ソーシャルメディアマネジメントのベンダー、専門家、エキスパートが提供する実装、コンサルティング、トレーニング、サポートが含まれます。ベンダーは、革新的な技術、ツール、戦略を駆使して、組織の生産性向上とソーシャルメディア管理のニーズに応える幅広いサービスを提供しています。また、ビジネス要件の評価とカスタマイズされた実装を提供し、業界で定義されたベストプラクティスを介してソーシャルメディア管理ソリューションの展開を支援することができます。これらのサービスは、通常、ソリューション購入後のアドオンとして提供されます。企業によっては、インフラをうまく管理するための専門知識を持ち合わせていない場合もあります。したがって、そのようなサービスを提供できる第三者にアウトソーシングするのです。これらのサービスは、サポート、ハンドリング、メンテナンスなど、ソリューションの展開に不可欠なものです。

組織規模別では、大企業が予測期間中に高いCAGRを記録する。
ソーシャルメディアマネジメント市場の調査では、売上高が1,000万米ドル未満の組織をSmall Enterprises（小規模企業）と呼んでいます。これらの組織は、世界のソーシャルメディアマネジメント市場において大きなシェアを占めています。予測期間中、その収益シェアは急速に拡大することが予想されます。小企業はニッチな市場にサービスを提供しており、限られたリソースで、世界中の人々にリーチし、顧客ベースを拡大することに苦労し続けています。ソーシャルメディアは、小規模企業にとって効果的なソリューションであり、簡単かつコスト効率よく世界中の人々にリーチすることを可能にします。このことが、小規模企業におけるソーシャルメディア管理ソリューションの高い需要につながっています。さらに、特にアジア太平洋や中東のような高成長市場において、小企業の数が増加していることが、小企業セグメントの高成長に繋がっています。
予測期間中、欧州、中東、アフリカが最も高いCAGRを記録する。
中東とアフリカは、長年にわたって驚異的な技術的進歩を遂げてきました。オラクル、IBM、SASなどのベンダーは、すでにこの地域でソーシャルメディア管理ソリューションの提供を開始しています。さらに、経済の安定化、貿易の増加、人口の増加により、この地域ではアナリティクスを含むソーシャルメディア管理ソリューションの高成長機会が生まれています。さらに、中東・アフリカでは、人口動態、社会的課題、急速な都市化により、既存の一般インフラに大きな圧力がかかり、その結果、新しいインフラに対する需要が高まっています。さらに、ソーシャルメディアやスマートフォンの普及が進んでいることも、デジタル分野の発展の基盤となっており、中東におけるソーシャルメディア管理ツールの普及を促進しています。コスト効率に優れ、安全性の高いソリューションの設計と開発、クラウド展開オプションは、アフリカの中小企業セグメントにおける市場成長を促進する。
ヨーロッパ、中東、アフリカは、ソーシャルメディア管理市場のシェアにおいて、北米に次ぐ地位を占めています。ヨーロッパ、中東、アフリカでは、マーケティング活動を管理するための健全な規制が存在します。ソーシャルメディア上のプロモーションに関しては、規制はあまり明確ではなく、ほとんどが国レベルで適用されます。英国、ドイツ、スイス、フランスなどの国々では、ソーシャルメディア管理ツールを既存のBIポートフォリオに組み込んでおり、経済成長を促進するための迅速で実用的な洞察を提供しています。クラウドの導入、自動化、データ処理プラットフォームへの注目が高まり、ソーシャルメディアデータから貴重な洞察を得ることができるようになりました。

予備選の内訳
ソーシャルメディアマネジメント市場で事業を展開する様々な主要組織の最高経営責任者（CEO）、イノベーション・技術責任者、システムインテグレーター、経営幹部に対して詳細なインタビューを実施しました。
 企業別：ティアI：62％、ティアII：23％、ティアIII：15
 By Designation：Cレベルエグゼクティブ38％、D-レベルエグゼクティブ：30％、管理職：32
 地域別：アジア太平洋地域：35％、欧州：20％、北米：40％、その他の地域：5
ソーシャルメディア管理ソリューションを提供する主要プレイヤーの調査も含まれています。ソーシャルメディア管理市場の主要ベンダーのプロフィールを掲載しています。ソーシャルメディア管理市場の主要プレーヤーには、Adobe（米国）、IBM（米国）、Google（米国）、Oracle（米国）、Salesforce（米国）、Sprout Social（米国）、Hootsuite（カナダ）、Meltwater（米国）、Sprinklr（米国）、Digimind（フランス）、HubSpot（米国）、Qualtrics（米国）、Khoros（米国）、Cision（米国）、Zoho（インド）などがあります、Netbase（米国）、Talkwalker（ルクセンブルク）、Buffer（米国）、Agorapulse（フランス）、Sendible（英国）、MavSocial（米国）、Emplifi（米国）、Syntheio（米国）、Eclincher（米国）、CreatorIQ（米国）、Slate Teams（米国）、Hunter Digital（米国）、AlchemyWorx（米国）、KAWO（中国）、Make Your Mark Digital（米国）、The Circqle（オランダ）、Affable．ai（米国）、Loomly（米国）、Altorise（インド）、Socinova（インド）、Promo Republic（米国）。
調査対象
ソーシャルメディア管理市場の調査研究には、広範な二次ソース、ディレクトリ、ジャーナル、および有料データベースが使用されました。一次情報源は、主に基幹産業および関連産業の専門家、優先的なソーシャルメディア管理プロバイダー、第三者サービスプロバイダー、コンサルティングサービスプロバイダー、エンドユーザー、およびその他の営利企業へのインタビューです。重要な定性的・定量的情報を入手・検証し、市場の将来性を評価するために、主要な業界関係者や主題専門家を含む様々な主要回答者に詳細なインタビューを実施した。

レポート購入の主なメリット
本レポートは、この市場のマーケットリーダー/新規参入者に、ソーシャルメディアマネジメント市場全体とそのサブセグメントにおける収益数の最も近い近似値に関する情報を提供することになるでしょう。本レポートは、関係者が競争環境を理解し、自社のビジネスを位置づけ、適切な市場参入戦略を計画するために、より良い洞察を得るのに役立つと思われます。また、関係者が市場の鼓動を理解するのに役立ち、主要な市場促進要因、阻害要因、課題、および機会に関する情報を提供します。

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1 INTRODUCTION 39
1.1 STUDY OBJECTIVES 39
1.2 MARKET DEFINITION 39
1.2.1 INCLUSIONS AND EXCLUSIONS 40
1.3 MARKET SCOPE 40
1.3.1 MARKET SEGMENTATION 41
1.3.2 REGIONAL SCOPE 41
1.3.3 YEARS CONSIDERED 42
1.4 CURRENCY CONSIDERED 42
1.5 STAKEHOLDERS 42
1.6 SUMMARY OF CHANGES 43
2 RESEARCH METHODOLOGY 44
2.1 RESEARCH DATA 44
FIGURE 1 SOCIAL MEDIA MANAGEMENT MARKET: RESEARCH DESIGN 44
2.1.1 SECONDARY DATA 45
2.1.2 PRIMARY DATA 45
2.1.2.1 Primary interviews 45
2.1.2.2 Breakup of primary sources 46
2.1.2.3 Key industry insights 46
2.2 MARKET BREAKUP AND DATA TRIANGULATION 47
FIGURE 2 DATA TRIANGULATION 47
2.3 MARKET SIZE ESTIMATION 48
FIGURE 3 SOCIAL MEDIA MANAGEMENT MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 48
2.3.1 TOP-DOWN APPROACH 48
2.3.2 BOTTOM-UP APPROACH 49
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY-SIDE): REVENUE GENERATED BY OFFERING SOCIAL MEDIA MANAGEMENT SOLUTIONS/SERVICES 49
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE GENERATED BY OFFERING ALL SOCIAL MEDIA MANAGEMENT SOLUTIONS/SERVICES 50
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE GENERATED BY OFFERING ALL SOCIAL MEDIA MANAGEMENT SOLUTIONS/SERVICES 51
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF SOCIAL MEDIA MANAGEMENT THROUGH OVERALL SOCIAL MEDIA MANAGEMENT SPENDING 51
2.4 MARKET FORECAST 52
TABLE 1 FACTOR ANALYSIS 52
2.5 ASSUMPTIONS 53
2.6 LIMITATIONS 55
2.7 IMPACT OF RECESSION ON SOCIAL MEDIA MANAGEMENT MARKET 55
3 EXECUTIVE SUMMARY 56
TABLE 2 SOCIAL MEDIA MANAGEMENT MARKET SIZE AND GROWTH RATE, 2018–2021 (USD MILLION, Y-O-Y %) 58
TABLE 3 SOCIAL MEDIA MANAGEMENT MARKET SIZE AND GROWTH RATE, 2022–2027 (USD MILLION, Y-O-Y %) 58
FIGURE 8 SOLUTIONS SEGMENT TO DOMINATE SOCIAL MEDIA MANAGEMENT MARKET IN 2022 58
FIGURE 9 SOCIAL MEDIA MARKETING SEGMENT TO HOLD LARGEST MARKET SHARE IN 2022 59
FIGURE 10 PROFESSIONAL SERVICES SEGMENT TO DOMINATE SOCIAL MEDIA MANAGEMENT MARKET IN 2022 59
FIGURE 11 TRAINING AND SUPPORT SERVICES SEGMENT TO LEAD SOCIAL MEDIA MANAGEMENT MARKET IN 2022 59
FIGURE 12 SALES AND MARKETING SEGMENT TO HOLD LARGEST MARKET SHARE IN 2022 60
FIGURE 13 LARGE ENTERPRISES SEGMENT TO DOMINATE SOCIAL MEDIA MANAGEMENT MARKET IN 2022 60
FIGURE 14 ON-PREMISES SEGMENT TO HOLD LARGER MARKET SHARE IN 2022 61
FIGURE 15 HEALTHCARE & LIFE SCIENCES SEGMENT TO REGISTER HIGHEST CAGR IN 2022 61
FIGURE 16 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2022 62
4 PREMIUM INSIGHTS 63
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN SOCIAL MEDIA MANAGEMENT MARKET 63
FIGURE 17 GROWING NEED TO IMPROVE ROI AND OVERALL SOCIAL MEDIA STRATEGY 63
4.2 OVERVIEW OF RECESSION IMPACT ON GLOBAL SOCIAL MEDIA MANAGEMENT MARKET 64
FIGURE 18 SOCIAL MEDIA MANAGEMENT MARKET TO WITNESS DECLINE IN Y-O-Y GROWTH IN 2022 64
4.3 SOCIAL MEDIA MANAGEMENT MARKET, BY TOP THREE APPLICATIONS 64
FIGURE 19 RISK MANAGEMENT AND FRAUD DETECTION SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 64
4.4 NORTH AMERICAN SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT AND TOP THREE VERTICALS 65
FIGURE 20 SOLUTIONS AND BFSI SEGMENTS TO HOLD LARGEST SHARES OF NORTH AMERICAN SOCIAL MEDIA MANAGEMENT MARKET IN 2022 65
4.5 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION 65
FIGURE 21 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2022 65
5 MARKET OVERVIEW AND INDUSTRY TRENDS 66
5.1 INTRODUCTION 66
5.2 MARKET DYNAMICS 66
FIGURE 22 SOCIAL MEDIA MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 67
5.2.1 DRIVERS 67
5.2.1.1 Increasing focus on competitive intelligence 67
5.2.1.2 Growing need for search RoI for social media strategy 68
5.2.1.3 Enhancement of customer experience with social media management 68
5.2.1.4 Increase in user engagement with social media using smartphones 68
FIGURE 23 REGION-WISE SOCIAL MEDIA PENETRATION 69
5.2.2 RESTRAINTS 70
5.2.2.1 Regulatory and compliance constraints 70
5.2.2.2 Lack of common standards and laws 70
5.2.2.3 Complexities in workflow management 70
5.2.3 OPPORTUNITIES 71
5.2.3.1 Voluminous data generation through social media platforms 71
FIGURE 24 TOTAL NUMBER OF SOCIAL MEDIA USERS WORLDWIDE, 2017–2020 (BILLION) 71
5.2.3.2 Increase in cloud adoption 72
5.2.3.3 High adoption of social media management solutions among small and medium-sized enterprises (SMEs) 72
5.2.4 CHALLENGES 72
5.2.4.1 Lack of standard measures for social media management platforms 72
5.2.4.2 Lack of single solution to manage unstructured data 73
5.3 SOCIAL MEDIA MANAGEMENT: EVOLUTION 73
FIGURE 25 EVOLUTION OF SOCIAL MEDIA MANAGEMENT MARKET 73
5.4 ECOSYSTEM ANALYSIS 74
FIGURE 26 SOCIAL MEDIA MANAGEMENT MARKET: ECOSYSTEM ANALYSIS 74
5.5 CASE STUDY ANALYSIS 76
5.5.1 CASE STUDY 1: MET POLICE LEVERAGES SPRINKLR TO MEET GROWING DEMAND FOR SERVICES ON SOCIAL CHANNELS 76
5.5.2 CASE STUDY 2: OCBC STREAMLINED CUSTOMER SERVICE AND ENGAGED CUSTOMERS USING HOOTSUITE TOOL 76
5.5.3 CASE STUDY 3: MOMENTIVE DEPLOYED HUBSPOT CRM TO IMPROVE AND SIMPLIFY MARKETING PROCESSES 77
5.5.4 CASE STUDY 4: KHOROS SUPPORTED TV 2’S SOCIAL MEDIA AWARENESS CAMPAIGN BY ENCOURAGING POSITIVE SOCIAL MEDIA DISCOURSE 78
5.5.5 CASE STUDY 5: SPRINKLR AND LINKEDIN ENABLED HIGHLY SCALABLE AND SEAMLESS CAMPAIGN MANAGEMENT EXPERIENCE 79
5.5.6 CASE STUDY 6: AIRFLUENCERS UNLEASHED INFLUENCER MARKETING WITH HELP OF ORACLE 80
5.5.7 CASE STUDY 7: LENOVO CREATED HOLISTIC SOCIAL MEDIA STRATEGY WITH SPRINKLR ADVOCACY 80
5.5.8 CASE STUDY 8: ZOO ZURICH USED SOCIAL TO PROACTIVELY ENGAGE IN CONVERSATIONS WITH VISITORS 81
5.5.9 CASE STUDY 9: OLIVE AND MILO TURNED TO SENDIBLE TO MANAGE THEIR GROWING CLIENT LIST 82
5.5.10 CASE STUDY 10: SHELL CHOSE SPRINKLR’S INDUSTRY-LEADING UNIFIED CUSTOMER EXPERIENCE MANAGEMENT (UNIFIED-CXM) PLATFORM TO UNIFY SILOED TEAMS, PROCESSES, AND TOOLS 82
5.5.11 CASE STUDY 11: SAGE RESTAURANT GROUP USED SENDIBLE TO PORTRAY BRAND IMAGE OF EVERY RESTAURANT ACCURATELY 83
5.5.12 CASE STUDY 12: PHILIPS IMPLEMENTED SPRINKLR MODERN ADVERTISING TO WORK WITH 100 AGENCY PARTNERS GLOBALLY 84
5.5.13 CASE STUDY 13: EURPAC INCREASED ITS SOCIAL MEDIA FOLLOWERS BY 47% USING HOOTSUITE PUBLISHER 84
5.6 SUPPLY CHAIN ANALYSIS 85
FIGURE 27 SOCIAL MEDIA MANAGEMENT MARKET: SUPPLY CHAIN ANALYSIS 85
TABLE 4 SOCIAL MEDIA MANAGEMENT MARKET: SUPPLY CHAIN ANALYSIS 86
5.7 REGULATORY ANALYSIS 87
5.7.1 GENERAL DATA PROTECTION REGULATION 87
5.7.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 88
5.7.3 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS) 88
5.7.4 GRAMM-LEACH-BLILEY ACT (GLBA) 88
5.8 PATENT ANALYSIS 88
5.8.1 METHODOLOGY 88
5.8.2 DOCUMENT TYPE 89
TABLE 5 PATENTS FILED, 2019–2022 89
5.8.3 INNOVATIONS AND PATENT APPLICATIONS 89
FIGURE 28 ANNUAL NUMBER OF PATENTS GRANTED, 2019–2022 89
5.8.4 TOP APPLICANTS 89
FIGURE 29 TOP 10 PATENT APPLICANTS, 2019–2022 90
5.9 KEY CONFERENCES AND EVENTS, 2023–2024 90
TABLE 6 SOCIAL MEDIA MANAGEMENT MARKET: DETAILED LIST OF CONFERENCES AND EVENTS 90
5.10 TECHNOLOGY ANALYSIS 91
5.10.1 SOCIAL MEDIA MANAGEMENT AND ARTIFICIAL INTELLIGENCE (AI) 91
5.10.2 SOCIAL MEDIA MANAGEMENT AND MACHINE LEARNING (ML) 91
5.10.3 SOCIAL MEDIA MANAGEMENT AND BIG DATA 92
5.10.4 SOCIAL MEDIA MANAGEMENT AND AUGMENTED REALITY (AR) 92
5.10.5 SOCIAL MEDIA MANAGEMENT AND BLOCKCHAIN 92
5.10.6 SOCIAL MEDIA MANAGEMENT AND INTERNET OF THINGS (IOT) 92
5.11 PRICING ANALYSIS 93
TABLE 7 AVERAGE SELLING PRICING ANALYSIS, 2022 93
5.12 PORTER’S FIVE FORCES ANALYSIS 95
TABLE 8 IMPACT OF EACH FORCE ON SOCIAL MEDIA MANAGEMENT MARKET 95
FIGURE 30 SOCIAL MEDIA MANAGEMENT MARKET: PORTER’S FIVE FORCES ANALYSIS 96
5.12.1 THREAT OF NEW ENTRANTS 96
5.12.2 THREAT OF SUBSTITUTES 97
5.12.3 BARGAINING POWER OF SUPPLIERS 97
5.12.4 BARGAINING POWER OF BUYERS 97
5.12.5 INTENSITY OF COMPETITIVE RIVALRY 98
5.13 KEY STAKEHOLDERS AND BUYING CRITERIA 98
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 98
FIGURE 31 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS 98
TABLE 9 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS 98
5.13.2 BUYING CRITERIA 99
FIGURE 32 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS 99
TABLE 10 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS 99
5.14 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS OF SOCIAL MEDIA MANAGEMENT MARKET 100
FIGURE 33 SOCIAL MEDIA MANAGEMENT MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS 100
6 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT 101
6.1 INTRODUCTION 102
6.1.1 COMPONENT: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 102
FIGURE 34 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 103
TABLE 11 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 103
TABLE 12 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 103
6.2 SOLUTIONS 104
TABLE 13 SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 104
TABLE 14 SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 105
6.2.1 SOCIAL MEDIA MARKETING 105
6.2.1.1 Social media marketing targets audiences through social media channels and engages them effectively 105
6.2.1.1.1 Social Ad technology and selling 105
6.2.1.1.2 Social advocacy 105
TABLE 15 SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 106
TABLE 16 SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 106
6.2.2 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS 106
6.2.2.1 Social media listening, monitoring, and analytics impact success of organizations 106
6.2.2.1.1 Social media listening and monitoring 106
6.2.2.1.2 Social media analytics 107
TABLE 17 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 107
TABLE 18 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 107
6.2.3 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT 107
6.2.3.1 Social media asset and content management enables companies to optimize social media content effectively 107
TABLE 19 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 108
TABLE 20 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 108
6.2.4 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT 108
6.2.4.1 Risk and compliance management incorporates integrity and security of content published on social media 108
TABLE 21 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 109
TABLE 22 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 109
6.3 SERVICES 109
FIGURE 35 MANAGED SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 110
TABLE 23 SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICES, 2018–2021 (USD MILLION) 110
TABLE 24 SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICES, 2022–2027 (USD MILLION) 110
TABLE 25 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 110
TABLE 26 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 111
6.3.1 PROFESSIONAL SERVICES 111
FIGURE 36 TRAINING AND SUPPORT SERVICES SUB-SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 111
TABLE 27 SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION) 112
TABLE 28 SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION) 112
TABLE 29 PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 112
TABLE 30 PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 112
6.3.1.1 Implementation and consulting services 113
6.3.1.1.1 Implementation and consulting services provide enhanced strategic outlook 113
TABLE 31 IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 113
TABLE 32 IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 113
6.3.1.2 Training and support services 114
6.3.1.2.1 Training and support services enable customers to use social management solutions optimally 114
TABLE 33 TRAINING AND SUPPORT SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 114
TABLE 34 TRAINING AND SUPPORT SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 114
6.3.2 MANAGED SERVICES 115
TABLE 35 MANAGED SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 115
TABLE 36 MANAGED SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 115
7 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE 116
7.1 INTRODUCTION 117
7.1.1 DEPLOYMENT MODE: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 117
FIGURE 37 CLOUD SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 117
TABLE 37 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 118
TABLE 38 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 118
7.2 ON-PREMISES 118
7.2.1 ON-PREMISES DEPLOYMENT MODE CATERS TO BUSINESS NEEDS OF ORGANIZATIONS 118
TABLE 39 ON-PREMISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 119
TABLE 40 ON-PREMISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 119
7.3 CLOUD 120
7.3.1 CLOUD-BASED SOLUTIONS PREFERRED BY SMALL AND MEDIUM-SIZED ENTERPRISES ATTRIBUTED TO LOW COSTS 120
TABLE 41 CLOUD: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 120
TABLE 42 CLOUD: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 120
8 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE 121
8.1 INTRODUCTION 122
8.1.1 ORGANIZATION SIZE: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 122
FIGURE 38 LARGE ENTERPRISES SEGMENT TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD 123
TABLE 43 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 123
TABLE 44 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 123
8.2 SMALL ENTERPRISES 124
8.2.1 SOCIAL MEDIA ENABLES SMALL ENTERPRISES TO REACH GLOBAL AUDIENCES EASILY AND COST-EFFECTIVELY 124
TABLE 45 SMALL ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 124
TABLE 46 SMALL ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 124
8.3 MEDIUM-SIZED ENTERPRISES 125
8.3.1 MEDIUM-SIZED ENTERPRISES INVEST IN SOCIAL MEDIA ADVERTISING AND MARKETING TO PROMOTE PRODUCTS AND SERVICES WITH RISING NEED FOR SOCIAL MARKETING 125
TABLE 47 MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 125
TABLE 48 MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 125
8.4 LARGE ENTERPRISES 126
8.4.1 DEMAND FOR SOCIAL MEDIA MANAGEMENT TOOLS IN LARGE ENTERPRISES TO RISE DUE TO AFFORDABILITY AND HIGH ECONOMIES OF SCALE 126
TABLE 49 LARGE ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 126
TABLE 50 LARGE ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 126
9 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION 127
9.1 INTRODUCTION 128
9.1.1 APPLICATION: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 128
FIGURE 39 COMPETITIVE INTELLIGENCE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 129
TABLE 51 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 129
TABLE 52 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 129
9.2 SALES AND MARKETING MANAGEMENT 130
9.2.1 SOCIAL MEDIA MANAGEMENT SOLUTIONS ENABLE SALES TEAMS TO UNDERSTAND TARGETED AUDIENCE 130
TABLE 53 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 130
TABLE 54 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 131
9.3 CUSTOMER EXPERIENCE MANAGEMENT 131
9.3.1 SOCIAL MEDIA MANAGEMENT SOLUTIONS ENABLE COMPANIES TO IMPROVE CUSTOMER EXPERIENCE 131
TABLE 55 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 131
TABLE 56 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 132
9.3.2 SOCIAL CARE AND MESSAGING 132
9.3.3 CUSTOMER DATA PLATFORM 132
9.4 COMPETITIVE INTELLIGENCE 132
9.4.1 COMPETITIVE INTELLIGENCE ENABLES BUSINESSES TO UNDERSTAND MARKET TRENDS AND QUICKLY ADAPT TO CHANGING MARKET CIRCUMSTANCES 132
TABLE 57 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 133
TABLE 58 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 133
9.5 RISK MANAGEMENT AND FRAUD DETECTION 134
9.5.1 RISK MANAGEMENT AND FRAUD DETECTION MINIMIZE RISKS ASSOCIATED WITH USING SOCIAL MEDIA 134
TABLE 59 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 134
TABLE 60 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 135
9.6 OTHERS 135
TABLE 61 OTHER APPLICATIONS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 135
TABLE 62 OTHER APPLICATIONS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 136
10 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL 137
10.1 INTRODUCTION 138
10.1.1 VERTICAL: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 138
10.1.2 SOCIAL MEDIA MANAGEMENT: ENTERPRISE USE CASES 139
FIGURE 40 TRAVEL AND HOSPITALITY SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 140
TABLE 63 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 140
TABLE 64 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 141
10.2 BFSI 141
10.2.1 BFSI SECTOR UNDERGOING DIGITAL TRANSFORMATION 141
TABLE 65 BFSI: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 142
TABLE 66 BFSI: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 142
10.3 RETAIL & CONSUMER GOODS 142
10.3.1 SOCIAL MEDIA ANALYTICS HELPS ATTAIN RETAIL-SPECIFIC GOALS 142
TABLE 67 RETAIL & CONSUMER GOODS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 143
TABLE 68 RETAIL & CONSUMER GOODS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 143
10.4 GOVERNMENT & PUBLIC SECTOR 143
10.4.1 SOCIAL MEDIA HELPS IMPROVE REAL-TIME INTERACTIONS WITH CITIZENS, UNDERSTAND TRENDS, AND MODIFY DECISION-MAKING PATTERNS 143
TABLE 69 GOVERNMENT & PUBLIC SECTOR: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 144
TABLE 70 GOVERNMENT & PUBLIC SECTOR: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 144
10.5 HEALTHCARE & LIFE SCIENCES 145
10.5.1 SOCIAL MEDIA DATA HELPS CONTROL EFFECTIVENESS OF PUBLIC HEALTH MONITORING AND REDUCE LATENCY 145
TABLE 71 HEALTHCARE & LIFE SCIENCES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 145
TABLE 72 HEALTHCARE & LIFE SCIENCES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 145
10.6 IT & TELECOM 146
10.6.1 IT AND TELECOM COMPANIES IMPROVED QUALITY AND MINIMIZED COSTS IN BUSINESS FUNCTIONS BY IMPLEMENTING SOCIAL MEDIA MANAGEMENT SOLUTIONS 146
TABLE 73 IT & TELECOM: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 146
TABLE 74 IT & TELECOM: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 146
10.7 MEDIA & ENTERTAINMENT 147
10.7.1 INTEGRATION OF SOCIAL MEDIA MANAGEMENT TOOLS HELPS MEDIA AND ENTERTAINMENT COMPANIES ATTRACT AND RETAIN CONSUMERS 147
TABLE 75 MEDIA & ENTERTAINMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 147
TABLE 76 MEDIA & ENTERTAINMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 148
10.8 MANUFACTURING 148
10.8.1 SOCIAL MEDIA MANAGEMENT SOLUTIONS HELP MANUFACTURING UNITS MAKE MAXIMUM USE OF SOCIAL MEDIA DATA 148
TABLE 77 MANUFACTURING: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 148
TABLE 78 MANUFACTURING: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 149
10.9 TRAVEL & HOSPITALITY 149
10.9.1 SOCIAL MEDIA MANAGEMENT TOOLS IDENTIFY NEW PROSPECTS AND OFFER QUALITY SERVICES TO RETAIN EXISTING CUSTOMERS 149
TABLE 79 TRAVEL & HOSPITALITY: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 149
TABLE 80 TRAVEL & HOSPITALITY: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 150
10.10 OTHERS 150
TABLE 81 OTHER VERTICALS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 151
TABLE 82 OTHER VERTICALS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 151
11 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION 152
11.1 INTRODUCTION 153
11.1.1 REGION: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 153
FIGURE 41 ASIA PACIFIC SOCIAL MEDIA MANAGEMENT MARKET TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 153
FIGURE 42 CHINA TO REGISTER HIGHEST CAGR IN SOCIAL MEDIA MANAGEMENT MARKET DURING FORECAST PERIOD 154
TABLE 83 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 154
TABLE 84 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 154
11.2 NORTH AMERICA 155
11.2.1 NORTH AMERICA: RECESSION IMPACT 155
FIGURE 43 NORTH AMERICA: SNAPSHOT OF SOCIAL MEDIA MANAGEMENT MARKET 156
TABLE 85 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 156
TABLE 86 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 157
TABLE 87 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2018–2021 (USD MILLION) 157
TABLE 88 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2022–2027 (USD MILLION) 157
TABLE 89 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION) 157
TABLE 90 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION) 158
TABLE 91 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 158
TABLE 92 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 158
TABLE 93 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 158
TABLE 94 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 159
TABLE 95 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 159
TABLE 96 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 159
TABLE 97 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 160
TABLE 98 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 160
TABLE 99 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 161
TABLE 100 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 161
11.2.2 US 161
11.2.2.1 Rapid adoption of social media management tools and sustained business growth for market players 161
TABLE 101 US: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 161
TABLE 102 US: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 162
11.2.3 CANADA 162
11.2.3.1 Growing adoption of social media management solutions by enterprises 162
TABLE 103 CANADA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 162
TABLE 104 CANADA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 162
11.3 EUROPE, MIDDLE EAST, AND AFRICA 163
11.3.1 EUROPE, MIDDLE EAST, AND AFRICA: RECESSION IMPACT 163
TABLE 105 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 164
TABLE 106 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 164
TABLE 107 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2018–2021 (USD MILLION) 164
TABLE 108 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2022–2027 (USD MILLION) 165
TABLE 109 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION) 165
TABLE 110 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION) 165
TABLE 111 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 165
TABLE 112 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 166
TABLE 113 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 166
TABLE 114 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 166
TABLE 115 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 166
TABLE 116 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 167
TABLE 117 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 167
TABLE 118 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 168
TABLE 119 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 168
TABLE 120 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 169
11.3.2 GERMANY 169
11.3.2.1 Growing use of internet and social media platforms 169
TABLE 121 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 169
TABLE 122 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 170
11.3.3 UK & IRELAND 170
11.3.3.1 Rising use of social media platforms to inform, educate, and influence users 170
TABLE 123 UK & IRELAND: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 170
TABLE 124 UK & IRELAND: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 170
11.3.4 FRANCE 171
11.3.4.1 Increasing adoption of social media management solutions to understand customer sentiments 171
TABLE 125 FRANCE: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 171
TABLE 126 FRANCE: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 171
11.3.5 SPAIN 172
11.3.5.1 Rising use of social media to promote businesses and stay in touch with customers 172
TABLE 127 SPAIN: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 172
TABLE 128 SPAIN: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 172
11.3.6 SAUDI ARABIA 173
11.3.6.1 Presence of large digital-savvy consumer base 173
TABLE 129 SAUDI ARABIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 173
TABLE 130 SAUDI ARABIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 173
11.3.7 ITALY 174
11.3.7.1 Growing adoption of AI technology in social media among retail, media and entertainment, and BFSI verticals 174
TABLE 131 ITALY: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 174
TABLE 132 ITALY: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 175
11.3.8 REST OF EUROPE, MIDDLE EAST, AND AFRICA 175
TABLE 133 REST OF EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 175
TABLE 134 REST OF EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 175
11.4 ASIA PACIFIC 176
11.4.1 ASIA PACIFIC: RECESSION IMPACT 176
FIGURE 44 ASIA PACIFIC: SNAPSHOT OF SOCIAL MEDIA MANAGEMENT MARKET 177
TABLE 135 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 177
TABLE 136 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 178
TABLE 137 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2018–2021 (USD MILLION) 178
TABLE 138 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2022–2027 (USD MILLION) 178
TABLE 139 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION) 178
TABLE 140 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION) 179
TABLE 141 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 179
TABLE 142 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 179
TABLE 143 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 179
TABLE 144 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 180
TABLE 145 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 180
TABLE 146 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 180
TABLE 147 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 181
TABLE 148 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 181
TABLE 149 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 182
TABLE 150 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 182
11.4.2 CHINA 182
11.4.2.1 Growing adoption of social media management software and associated services by companies to enhance customer experience 182
TABLE 151 CHINA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 183
TABLE 152 CHINA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 183
11.4.3 JAPAN 183
11.4.3.1 Increasing use of social media management solutions by enterprises to expand brand reach 183
TABLE 153 JAPAN: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 184
TABLE 154 JAPAN: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 184
11.4.4 ANZ 184
11.4.4.1 Rising investments by mid-sized businesses in social media advertising and video content 184
TABLE 155 ANZ: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 185
TABLE 156 ANZ: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 185
11.4.5 INDIA 185
11.4.5.1 Increasing focus on digitalization 185
TABLE 157 INDIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 186
TABLE 158 INDIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 186
11.4.6 SINGAPORE 186
11.4.6.1 Adoption of various growth strategies by social media management vendors to expand customer base 186
TABLE 159 SINGAPORE: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 187
TABLE 160 SINGAPORE: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 187
11.4.7 REST OF ASIA PACIFIC 187
TABLE 161 REST OF ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 187
TABLE 162 REST OF ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 187

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Table of Contents

Summary

The social media management market is projected to grow from USD 17.5 billion in 2022 to USD 51.8 billion by 2027, at a compound annual growth rate (CAGR) of 24.2% during the forecast period. The social media management market is expected to reap significant gains during the forecast period, driven by the increasing affinity of organizations towards social media marketing. Few other factors accelerating the market growth include increasing uptake of social media analytics platforms for gathering customer intelligence, growing need to devise new business strategies through search engine marketing, reducing turn-around times for customer query resolution through social media channels, and enterprises looking for new target markets through social media outreach.
The major market players, such as Adobe, IBM, Google, Oracle, Salesforce, Sprout Social, Hootsuite have adopted numerous growth strategies, which include acquisitions, new product launches, product enhancements, and business expansions, to enhance their market shares.
By component, Professional Services to register for largest market size during forecast period
Professional services in the social media management market include implementation, consulting, training, and support provided by social media management vendors, professionals, or experts. Vendors offer a broad range of services with the help of innovative technologies, tools, and strategies to meet organizations' enhanced productivity and social media management needs. They also offer business requirement assessment and customized implementation and assist with the deployment of social media management solutions via industry-defined best practices. These services are normally given as an add-on after the purchase of the solutions. Some companies do not have the expertise to manage the infrastructure successfully. Hence, they outsource it to third parties who could provide such services. These services are integral to deploying a solution, including support, handling, and maintenance.

By organization size, Large Enterprises to register higher CAGR during forecast period
In the social media management market study, organizations with revenue less than USD 10 million are referred to as Small Enterprises. These organizations contribute a significant share of the global social media management market. Their revenue share is expected to grow rapidly during the forecast period. Small Enterprises serve niche markets; with their limited resources, they continue to struggle to reach a global audience and expand their customer base. Social media provides an effective solution for small enterprises and enables them to reach a global audience easily and cost-effectively. It leads to high demand for social media management solutions in the small enterprises segment. Moreover, the rising number of Small Enterprises, especially in the high growth markets such as Asia Pacific and the Middle East, is leading to the high growth of the small enterprises segment.
Europe, Middle East & Africa to witness highest CAGR during the forecast period
The Middle East and Africa have been going through phenomenal technological advancements over the years. Vendors like Oracle, IBM, and SAS have already started providing social media management solutions in this region. Moreover, stabilized economies, trade increases, and population growth are creating high-growth opportunities for social media management solutions, including analytics in this region. Moreover, demographic trends, social challenges, and rapid urbanization in the Middle East and Africa create huge pressure on existing general infrastructure, resulting in an increased demand for new infrastructure. In addition, a heavy penetration of social media and smartphones among the target audiences serves as a basis for the development of a digital sector and fuels the adoption of social media management tools in the Middle East. Design and development of cost-effective and secured Solutions with cloud deployment options would enhance the market growth in the SME segment in Africa.
Europe, the Middle East, and Africa follow North America in terms of the social media management market share. A sound set of regulations governing marketing initiatives exists in Europe, the Middle East, and Africa. When it comes to promotions on social media platforms, the regulations are less clear and apply mostly at the country level. Several nations, including the UK, Germany, Switzerland, and France, are incorporating social media management tools into their existing BI portfolio, thus delivering quick and actionable insights to drive economic growth. Increasing focus on cloud deployments, increased automation, and data processing platforms drive organizations to drain valuable insights from social media data.

Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the social media management market.
 By Company: Tier I: 62%, Tier II: 23%, and Tier III: 15%
 By Designation: C-Level Executives: 38%, D-Level Executives: 30%, and Managers: 32%
 By Region: Asia Pacific: 35%, Europe: 20%, North America: 40%, and Rest of the World: 5%
The report includes the study of key players offering social media management solutions. It profiles major vendors in the social media management market. The major players in the social media management market include Adobe (US), IBM (US), Google (US), Oracle (US), Salesforce (US), Sprout Social (US), Hootsuite (Canada), Meltwater (US), Sprinklr (US), Digimind (France), HubSpot (US), Qualtrics (US), Khoros (US), Cision (US), Zoho (India), Netbase (US), Talkwalker (Luxembourg), Buffer (US), Agorapulse (France), Sendible (UK), MavSocial (US), Emplifi (US), Synthesio (US), Eclincher (US), CreatorIQ (US), Slate Teams (US), Hunter Digital (US), AlchemyWorx (US), KAWO (China), Make Your Mark Digital (US), The Cirqle (Netherlands), Affable.ai (US), Loomly (US), Altorise (India), Socinova (India), and Promo Republic (US).
Research coverage
The research study for the social media management market involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly Interviews with Experts from the core and related industries, preferred social media management providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information and assess the market’s prospects.

Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall social media management market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

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ソーシャルメディア管理市場：コンポーネント（ソリューション、サービス）、導入形態、組織規模、用途（競合情報、販売・マーケティング管理）、業種（BFSI、小売、消費財）、地域別 - 2027年までの世界予測

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野（通信・IT）の最新刊レポート

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