サマリー

スマートオムツ市場は、2021年に6億4,600万米ドル、2021年から2026年にかけて18.8%のCAGRで推移し、2026年には15億3,100万米ドルに達すると予測されています。先進国の可処分所得の増加は、この市場の成長を促進する重要な要因の一つです。
"スマートオムツ市場の最大の技術セグメントはBluetoothセンサー"
テクノロジー別に見ると、スマートオムツ市場ではBluetoothセンサーセグメントが最大のテクノロジーシェアを占めています。この大きなシェアは、RFIDタグと比較して、Bluetoothセンサーに関する消費者の認知度が高まっていることに起因しています。また、Bluetoothセンサーを搭載した紙おむつは完全に商品化されており、多くの大手紙おむつメーカーが製品ポートフォリオに加えています。
"スマートオムツ市場のエンドユーザーセグメントは大人が最速"
エンドユーザー別では、2021年から2026年にかけて、大人のセグメントが最も高いCAGRで成長すると予測されています。先進国でのスマートオムツの導入が進んでいることや、世界的に高齢者人口が増加していることから、成人の最終用途セグメントにおけるスマートオムツの需要がさらに高まると予想されます。また、医療機関やクリニック、介護施設でのスマートオムツの採用が市場の成長にプラスの影響を与えていることも、この高成長の要因となっています。
"アジア太平洋地域セグメントは、スマートオムツの急成長市場となる見込み"
予測期間中、アジア太平洋地域はスマートオムツの市場が金額ベースで最も急速に成長すると予測されています。アジア太平洋地域のこれらのおむつの市場は、住宅やインフラ産業で行われている開発に基づいて、急速に成長することが予想されます。アジア太平洋地域のスマートオムツ市場の成長は、主に人口の高齢化によってもたらされると予想されています。WHOのデータによると、2025年にはアジアの人口の18%が65歳以上になると言われています。これは、2010年の水準から11％増加しており、巨大な機会を生み出し、スマートオムツ市場の需要を促進すると予想されます。

レポートに掲載されている主な参加企業のプロフィールをご紹介します。
- 企業タイプ別。ティア1～30％、ティア2～35％、ティア3～35％。
- 呼称別Cレベル：30％、Dレベル：60％、その他：10
- 地域別アジア太平洋地域-40％、北米-30％、欧州-20％、ロウズ-10％。

さらに、定性分析の一環として、市場の推進要因、抑制要因、機会、および課題について包括的に検討しています。また、プロクター・アンド・ギャンブル（米国）、キンバリー・クラーク（米国）、Simavita（オーストラリア）、Ontex（ベルギー）、Essity Aktiebolag (publ) （スウェーデン）、Abena（デンマーク）、Sinopulsar（台湾）、Wonderkin Co.(香港), Vandrico Solutions Inc (カナダ), ATZ Global Co.Ltd.（バンコク）、DigiSense Co.(Ltd.（バンコク）、DigiSense（イスラエル）、IMEC（ベルギー）、Shanghai HuaYuan Electronic Co., Ltd.（中国）、Smardii Inc.(米国)、CviCloud Corporation(台湾)、ElderSens(米国)など。
リサーチカバレッジ

本レポートでは、スマートオムツ市場を技術、エンドユーザー、地域別に定義、セグメント化、予測しています。市場の成長に影響を与える主な要因（推進要因、抑制要因、機会、業界特有の課題など）に関する詳細な情報を提供しています。主要企業を戦略的にプロファイルし、市場シェアやコア・コンピタンスを包括的に分析するとともに、市場におけるM&A、事業拡大、新製品の発売、研究開発活動などの競争力のある開発を追跡・分析しています。
このレポートを購入する理由
本レポートは、スマートオムツ市場とそのサブセグメントの収益数値の最も近い近似値を提供することで、この市場のマーケットリーダー/新規参入者を支援します。また、このレポートは、ステークホルダーが競合他社の状況をより良く理解し、ビジネスをより良く位置づけるためのより多くの洞察を得て、適切な市場参入戦略を立てるのに役立ちます。本レポートは、ステークホルダーが市場の脈動を理解し、主要な市場推進要因、阻害要因、課題、および機会に関する情報を提供するのに役立ちます。

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目次

1 INTRODUCTION 18
1.1 OBJECTIVES OF THE STUDY 18
1.2 MARKET DEFINITION 18
1.2.1 INCLUSIONS & EXCLUSIONS 18
TABLE 1 SMART DIAPERS MARKET, BY END-USE: INCLUSIONS & EXCLUSIONS 18
TABLE 2 SMART DIAPERS MARKET, BY TECHNOLOGY: INCLUSIONS & EXCLUSIONS 18
1.3 SCOPE OF THE STUDY 19
1.3.1 MARKETS COVERED 19
FIGURE 1 SMART DIAPERS MARKET SEGMENTATION 19
1.3.2 REGIONS COVERED 19
1.3.3 YEARS CONSIDERED FOR THE STUDY 20
1.4 CURRENCY 20
1.5 STAKEHOLDERS 20
1.6 LIMITATIONS 21
2 RESEARCH METHODOLOGY 22
2.1 RESEARCH DATA 22
FIGURE 2 RESEARCH DESIGN 22
2.1.1 SECONDARY DATA 23
2.1.1.1 Key data from secondary sources 23
2.1.2 PRIMARY DATA 24
2.1.2.1 Key data from primary sources 24
2.1.2.2 Key industry insights 24
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS 25
2.2 MARKET SIZE ESTIMATION 25
FIGURE 4 MARKET SIZE ESTIMATION (DEMAND SIDE): SMART DIAPERS MARKET 25
FIGURE 5 MARKET SIZE ESTIMATION (SUPPLY SIDE): SMART DIAPERS MARKET 26
2.3 MARKET ENGINEERING PROCESS 26
FIGURE 6 BOTTOM-UP APPROACH 26
FIGURE 7 TOP-DOWN APPROACH 27
2.4 DATA TRIANGULATION 28
FIGURE 8 SMART DIAPERS MARKET: DATA TRIANGULATION 28
2.5 GROWTH RATE ASSUMPTIONS/GROWTH FORECAST 29
TABLE 3 FACTOR ANALYSIS 29
2.6 ASSUMPTIONS 30
2.7 RISK ASSESSMENT 30
2.7.1 RESEARCH LIMITATIONS 31
 
3 EXECUTIVE SUMMARY 32
TABLE 4 SMART DIAPERS MARKET SNAPSHOT, 2021 & 2026 33
FIGURE 9 BABY END-USE SEGMENT ACCOUNTED FOR LARGEST SHARE OF
SMART DIAPERS MARKET IN 2020 33
FIGURE 10 BLUETOOTH SENSORS TECHNOLOGY SEGMENT ACCOUNTED FOR
LARGER SHARE OF SMART DIAPERS MARKET IN 2020 34
FIGURE 11 NORTH AMERICA DOMINATED THE SMART DIAPERS MARKET IN 2020 34
4 PREMIUM INSIGHTS 36
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN SMART DIAPERS MARKET 36
FIGURE 12 GROWING ELDERLY POPULATION IS A MAJOR FACTOR DRIVING
SMART DIAPERS MARKET 36
4.2 SMART DIAPERS MARKET, BY REGION 36
FIGURE 13 SMART DIAPERS MARKET IN ASIA PACIFIC PROJECTED TO GROW AT HIGHEST RATE DURING FORECAST PERIOD 36
4.3 NORTH AMERICA SMART DIAPERS MARKET, BY END-USE AND COUNTRY 37
FIGURE 14 BABY END-USE SEGMENT AND US ACCOUNTED FOR LARGEST SHARES OF MARKET IN NORTH AMERICA IN 2020 37
4.4 SMART DIAPERS MARKET: MAJOR COUNTRIES 37
FIGURE 15 SMART DIAPERS MARKET IN INDIA IS PROJECTED TO GROW AT HIGHEST CAGR FROM 2021 TO 2026 37
5 MARKET OVERVIEW 38
5.1 MARKET DYNAMICS 38
FIGURE 16 SMART DIAPERS MARKET: DRIVERS, RESTRAINTS,
OPPORTUNITIES, AND CHALLENGES 38
5.1.1 DRIVERS 38
5.1.1.1 Increasing population & rapid urbanization 38
FIGURE 17 GLOBAL POPULATION, 2010–2020 39
5.1.1.2 Growing elderly population 39
5.1.1.3 Growing awareness toward personal hygiene 39
5.1.2 RESTRAINTS 40
5.1.2.1 Low penetration in developing countries 40
5.1.3 OPPORTUNITIES 40
5.1.3.1 Rising number of internet users 40
5.1.3.2 Increasing innovation in the smart diapers market 40
5.1.4 CHALLENGES 40
5.1.4.1 High cost of smart diapers 40
5.1.4.2 Stringent regulatory environment and requirement of
product approvals 41
5.2 PORTER'S FIVE FORCES ANALYSIS 41
FIGURE 18 PORTER'S FIVE FORCES ANALYSIS: SMART DIAPERS MARKET 41
TABLE 5 PORTER'S FIVE FORCES ANALYSIS: IMPACT OF EACH FORCE ON
SMART DIAPERS MARKET 42
5.2.1 BARGAINING POWER OF SUPPLIERS 42
5.2.2 THREAT OF NEW ENTRANTS 42
5.2.3 THREAT OF SUBSTITUTES 42
5.2.4 BARGAINING POWER OF BUYERS 43
5.2.5 INTENSITY OF RIVALRY 43
5.3 VALUE CHAIN ANALYSIS 44
FIGURE 19 VALUE CHAIN ANALYSIS 44
5.4 ECOSYSTEM FOR SMART DIAPERS MARKET 45
FIGURE 20 ECOSYSTEM MARKET MAP FOR SMART DIAPERS MARKET 46
TABLE 6 SMART DIAPERS MARKET: ECOSYSTEM 47
5.5 PATENT ANALYSIS 48
5.5.1 INTRODUCTION 48
FIGURE 21 PUBLICATION TRENDS (2013–2021) 48
5.5.2 INSIGHTS 48
FIGURE 22 TREND ANALYSIS OF PATENTS FILED FOR SMART DIAPERS 48
FIGURE 23 TOP PATENT HOLDERS 49
TABLE 7 LIST OF A FEW PATENTS PERTAINING TO SMART DIAPERS, 2017–2021 49
5.6 PRICING ANALYSIS 50
TABLE 8 AVERAGE PRICES OF SMART DIAPERS, BY REGION (USD) 50
5.7 REGULATORY LANDSCAPE 50
5.7.1 US 50
5.7.2 EUROPE 51
5.7.2.1 Germany 51
5.7.2.2 NORDIC Countries 51
5.7.3 CHINA 52
5.7.4 JAPAN 52
5.8 COVID-19 IMPACT ANALYSIS 54
5.8.1 COVID-19 HEALTH ASSESSMENT 54
FIGURE 24 COUNTRY-WISE SPREAD OF COVID-19 54
FIGURE 25 IMPACT OF COVID-19 ON DIFFERENT COUNTRIES IN 2020 (Q4) 56
FIGURE 26 THREE SCENARIO-BASED ANALYSES OF COVID-19 IMPACT
ON GLOBAL ECONOMY 57
5.8.2 COVID-19 IMPACT ON SMART DIAPERS MARKET 57
5.9 CASE STUDIES 59
5.9.1 LOW-COST "SMART" DIAPER THAT CAN NOTIFY CAREGIVER
WHEN DIAPER IS WET 59
6 SMART DIAPERS MARKET, BY DISTRIBUTION CHANNEL 60
6.1 INTRODUCTION 60
6.2 SUPERMARKET & HYPERMARKET 60
6.3 E-COMMERCE 60
6.4 DEPARTMENT STORE 61
 
6.5 CONVENIENCE STORE 61
6.6 RETAIL PHARMACIES 61
7 SMART DIAPERS PRODUCT MARKET, BY TECHNOLOGY 62
7.1 INTRODUCTION 63
FIGURE 27 SMART DIAPERS MARKET, BY TECHNOLOGY, 2021 & 2026 (USD MILLION) 63
TABLE 9 SMART DIAPERS MARKET, BY TECHNOLOGY, 2019–2026 (USD MILLION) 63
7.2 RFID TAGS 64
TABLE 10 RFID TAGS SMART DIAPERS MARKET, BY REGION,
2019–2026 (USD MILLION) 64
7.3 BLUETOOTH SENSORS 64
TABLE 11 BLUETOOTH SENSORS SMART DIAPERS MARKET, BY REGION,
2019–2026 (USD MILLION) 65
8 SMART DIAPERS MARKET, BY END-USE 66
8.1 INTRODUCTION 67
FIGURE 28 SMART DIAPERS MARKET, BY END-USE, 2021–2026 (USD MILLION) 67
TABLE 12 SMART DIAPERS MARKET, BY END-USE, 2019–2026 (USD MILLION) 67
8.2 BABIES 68
TABLE 13 BABIES SMART DIAPERS MARKET, BY REGION, 2019–2026 (USD MILLION) 68
8.3 ADULTS 68
TABLE 14 ADULTS SMART DIAPERS MARKET, BY REGION, 2019–2026 (USD MILLION) 69
9 SMART DIAPERS MARKET, BY REGION 70
9.1 INTRODUCTION 71
FIGURE 29 SMART DIAPERS MARKET, BY MAJOR COUNTRIES, 2021–2026 71
TABLE 15 SMART DIAPERS MARKET, BY REGION, 2019–2026 (USD MILLION) 71
9.2 NORTH AMERICA 72
FIGURE 30 NORTH AMERICA SMART DIAPERS MARKET SNAPSHOT 72
TABLE 16 NORTH AMERICA: SMART DIAPERS MARKET, BY COUNTRY,
2019–2026 (USD MILLION) 73
TABLE 17 NORTH AMERICA: SMART DIAPERS MARKET, BY END USE,
2019–2026 (USD MILLION) 73
TABLE 18 NORTH AMERICA: SMART DIAPERS MARKET, BY TECHNOLOGY,
2019–2026 (USD MILLION) 73
9.2.1 US 73
9.2.1.1 US is the largest market in North America 73
TABLE 19 US: SMART DIAPERS MARKET, BY END USE, 2019–2026 (USD MILLION) 74
9.2.2 MEXICO 74
9.2.2.1 Increase in the aging population to spur the demand for
smart diapers 74
TABLE 20 MEXICO: SMART DIAPERS MARKET, BY END USE,
2019–2026 (USD MILLION) 74
 
9.2.3 CANADA 74
9.2.3.1 Increase in population facing incontinence 74
TABLE 21 CANADA: SMART DIAPERS MARKET, BY END-USE,
2019–2026 (USD MILLION) 75
9.3 ASIA PACIFIC 75
FIGURE 31 ASIA PACIFIC: SMART DIAPERS MARKET SNAPSHOT 76
TABLE 22 ASIA PACIFIC: SMART DIAPERS MARKET, BY COUNTRY,
2019–2026 (USD MILLION) 76
TABLE 23 ASIA PACIFIC: SMART DIAPERS MARKET, BY END USE,
2019–2026 (USD MILLION) 77
TABLE 24 ASIA PACIFIC: SMART DIAPERS MARKET, BY TECHNOLOGY,
2019–2026 (USD MILLION) 77
9.3.1 CHINA 77
9.3.1.1 China is the largest market for smart diapers in Asia Pacific 77
TABLE 25 CHINA: SMART DIAPERS MARKET, BY END-USE, 2019–2026 (USD MILLION) 77
9.3.2 INDIA 78
9.3.2.1 Fastest-growing market for smart diapers in Asia Pacific 78
TABLE 26 INDIA: SMART DIAPERS MARKET, BY END-USE, 2019–2026 (USD MILLION) 78
9.3.3 JAPAN 78
9.3.3.1 Increased aging population to fuel the demand for smart diapers 78
TABLE 27 JAPAN: SMART DIAPERS MARKET, BY END-USE, 2019–2026 (USD MILLION) 79
9.3.4 SOUTH KOREA 79
9.3.4.1 Early adoption of smart diapers 79
TABLE 28 SOUTH KOREA: SMART DIAPERS MARKET, BY END USE,
2019–2026 (USD MILLION) 79
9.3.5 SINGAPORE 79
9.3.5.1 High consumer spending power 79
TABLE 29 SINGAPORE: SMART DIAPERS MARKET, BY END-USE,
2019–2026 (USD MILLION) 80
9.3.6 AUSTRALIA 80
9.3.6.1 Hike in urban population 80
TABLE 30 AUSTRALIA: SMART DIAPERS MARKET, BY END-USE,
2019–2026 (USD MILLION) 80
9.3.7 REST OF ASIA PACIFIC 80
TABLE 31 REST OF ASIA PACIFIC: SMART DIAPERS MARKET, BY END-USE,
2019–2026 (USD MILLION) 81
9.4 EUROPE 81
FIGURE 32 EUROPE: SMART DIAPERS MARKET SNAPSHOT 82
TABLE 32 EUROPE: SMART DIAPERS MARKET, BY COUNTRY,
2019–2026 (USD MILLION) 82
TABLE 33 EUROPE: SMART DIAPERS MARKET, BY END-USE,
2019–2026 (USD MILLION) 83
TABLE 34 EUROPE: SMART DIAPERS MARKET, BY TECHNOLOGY,
2019–2026 (USD MILLION) 83
 
9.4.1 GERMANY 83
9.4.1.1 Germany is the largest market for smart diapers in Europe 83
TABLE 35 GERMANY: SMART DIAPERS MARKET, BY END-USE,
2019–2026 (USD MILLION) 83
9.4.2 UK 84
9.4.2.1 High average income per capita 84
TABLE 36 UK: SMART DIAPERS MARKET, BY END-USE, 2019–2026 (USD MILLION) 84
9.4.3 FRANCE 84
9.4.3.1 High birth rates and disposable income 84
TABLE 37 FRANCE: SMART DIAPERS MARKET, BY END-USE,
2019–2026 (USD MILLION) 85
9.4.4 SPAIN 85
9.4.4.1 Rising awareness regarding smart diapers 85
TABLE 38 SPAIN: SMART DIAPERS MARKET, BY END-USE, 2019–2026 (USD MILLION) 85
9.4.5 ITALY 85
9.4.5.1 Aging population and literacy are expected to drive the market 85
TABLE 39 ITALY: SMART DIAPERS MARKET, BY END-USE, 2019–2026 (USD MILLION) 86
9.4.6 REST OF EUROPE 86
TABLE 40 REST OF EUROPE: SMART DIAPERS MARKET, BY END-USE,
2019–2026 (USD MILLION) 86
9.5 REST OF THE WORLD (ROW) 87
TABLE 41 REST OF THE WORLD: SMART DIAPERS MARKET, BY COUNTRY,
2019–2026 (USD MILLION) 87
TABLE 42 REST OF THE WORLD: SMART DIAPERS MARKET, BY END-USE,
2019–2026 (USD MILLION) 87
TABLE 43 REST OF THE WORLD: SMART DIAPERS MARKET, BY TECHNOLOGY,
2019–2026 (USD MILLION) 87
9.5.1 BRAZIL 88
9.5.1.1 Growing dual-income households to spur the demand for
smart diapers 88
TABLE 44 BRAZIL: SMART DIAPERS MARKET, BY END USE, 2019–2026 (USD MILLION) 88
9.5.2 UAE 88
9.5.2.1 High GDP per capita of the country to spur the demand
for smart diapers 88
TABLE 45 UAE: SMART DIAPERS MARKET, BY END USE, 2019–2026 (USD MILLION) 88
9.5.3 SAUDI ARABIA 89
9.5.3.1 Increased urban population and decreased infant mortality rate to spur the demand for smart diapers 89
TABLE 46 SAUDI ARABIA: SMART DIAPERS MARKET, BY END USE,
2019–2026 (USD MILLION) 89
 
10 COMPETITIVE LANDSCAPE 90
10.1 KEY PLAYERS' STRATEGIES/RIGHT TO WIN 90
TABLE 47 OVERVIEW OF STRATEGIES ADOPTED BY SMART DIAPERS VENDORS 90
10.2 REVENUE ANALYSIS 92
FIGURE 33 HISTORICAL REVENUE ANALYSIS OF TOP 5 COMPANIES IN
SMART DIAPERS MARKET, 2016-2020 (USD BILLION) 92
10.3 MARKET SHARE ANALYSIS 92
FIGURE 34 SMART DIAPERS: MARKET SHARE ANALYSIS 93
TABLE 48 SMART DIAPERS: DEGREE OF COMPETITION 93
10.4 COMPANY EVALUATION MATRIX 95
10.4.1 STARS 95
10.4.2 EMERGING LEADERS 95
10.4.3 PERVASIVE 95
10.4.4 PARTICIPANTS 95
FIGURE 35 SMART DIAPERS MARKET: COMPANY EVALUATION MATRIX, 2021 96
10.5 COMPETITIVE BENCHMARKING 97
FIGURE 36 COMPANY PRODUCT OFFERINGS 97
10.5.1 COMPANY TECHNOLOGY FOOTPRINT 98
10.5.2 COMPANY END-USE FOOTPRINT 99
10.5.3 COMPANY REGION FOOTPRINT 100
10.6 COMPETITIVE SCENARIO AND TRENDS 101
10.6.1 PRODUCT LAUNCHES 101
TABLE 49 SMART DIAPERS MARKET: PRODUCT LAUNCHES, JANUARY 2016–JULY 2021 101
10.6.2 DEALS 101
TABLE 50 SMART DIAPERS MARKET: DEALS, JANUARY 2016–JULY 2021 101
10.6.3 OTHERS 102
TABLE 51 SMART DIAPERS MARKET: OTHER DEVELOPMENT,
JANUARY 2016–JULY 2021 102
11 COMPANY PROFILES 103
(Business Overview, Products Offered, Recent Developments, and MnM View)*
11.1 PROCTER & GAMBLE 103
TABLE 52 PROCTER & GAMBLE: BUSINESS OVERVIEW 103
FIGURE 37 PROCTER & GAMBLE: COMPANY SNAPSHOT 104
11.2 KIMBERLY-CLARK 106
TABLE 53 KIMBERLY-CLARK: COMPANY OVERVIEW 106
FIGURE 38 KIMBERLY-CLARK: COMPANY SNAPSHOT 107
11.3 SIMAVITA 110
TABLE 54 SIMAVITA: BUSINESS OVERVIEW 110
FIGURE 39 SIMAVITA: COMPANY SNAPSHOT 110
 
11.4 ONTEX 112
TABLE 55 ONTEX: BUSINESS OVERVIEW 112
FIGURE 40 ONTEX: COMPANY SNAPSHOT 112
11.5 ESSITY AKTIEBOLAG (PUBL) 115
TABLE 56 ESSITY AKTIEBOLAG (PUBL): COMPANY OVERVIEW 115
FIGURE 41 ESSITY AKTIEBOLAG (PUBL): COMPANY SNAPSHOT 116
11.6 ABENA 118
TABLE 57 ABENA: BUSINESS OVERVIEW 118
11.7 DIGISENSE 119
TABLE 58 DIGISENSE: BUSINESS OVERVIEW 119
11.8 ELDERSENS 120
TABLE 59 ELDERSENS: BUSINESS OVERVIEW 120
11.9 SMARDII INC. 121
TABLE 60 SMARDII INC.: BUSINESS OVERVIEW 121
11.10 SINOPULSAR 122
TABLE 61 SINOPULSAR: BUSINESS OVERVIEW 122
11.11 WONDERKIN CO. 123
TABLE 62 WONDERKIN CO.: BUSINESS OVERVIEW 123
11.12 CVICLOUD CORPORATION 124
TABLE 63 CVICLOUD CORPORATION: BUSINESS OVERVIEW 124
11.13 VANDRICO SOLUTIONS INC 125
TABLE 64 VANDRICO SOLUTIONS INC: BUSINESS OVERVIEW 125
11.14 ATZ GLOBAL CO., LTD. 126
TABLE 65 ATZ GLOBAL CO., LTD.: BUSINESS OVERVIEW 126
11.15 IMEC 127
TABLE 66 IMEC: BUSINESS OVERVIEW 127
11.16 SHANGHAI HUAYUAN ELECTRONIC CO., LTD 128
TABLE 67 SHANGHAI HUAYUAN ELECTRONIC CO., LTD: BUSINESS OVERVIEW 128
* Business Overview, Products Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.
12 APPENDIX 129
12.1 DISCUSSION GUIDE 129
12.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 132
12.3 AVAILABLE CUSTOMIZATIONS 134
12.4 RELATED REPORTS 134
12.5 AUTHOR DETAILS 135