ジュニパー・リサーチの最新レポート「CPaaS（Communications Platform-as-a-Service）」は、この成長市場について、地域別の分析やCPaaSを構成する各サービスの評価など、包括的な評価を行っています。また、CPaaSプロバイダー向けに、市場の5年予測に沿った戦略的提言を行っています。

 

Report Description

Juniper Research’s latest CPaaS (Communications Platform-as-a-Service) research provides a comprehensive assessment of this growing market, including regional analysis and an evaluation of each of the services that comprise CPaaS offerings. It includes strategic recommendations for CPaaS providers, which are aligned to 5-year forecasts for the market, including:

This research suite includes:

 

 

KEY FEATURES

Market Outlook: An evaluation of key market drivers, technological challenges and strategic recommendations for key messaging technology stakeholders including:

Juniper Research Competitor Leaderboard: Key player capability and capacity assessment of 17 leading CPaaS vendors, including:

Future CPaaS Business Model Analysis: An evaluation of the key disruptive services that can be implemented by CPaaS platforms to increase the value of services, including:

Regional CPaaS Market Analysis: A regional assessment of the potential for CPaaS services across 8 key global regions, including:

 

1. Which emerging services are set to disrupt the CPaaS market over the next 5 years?
2. Who are the leading CPaaS vendors in 2021?
3. What is the potential for OTT business messaging services via CPaaS platforms?
4. What will the value of the CPaaS market be by 2026?
5. What are the ‘untapped’ regions CPaaS vendors can capitalise on?

COMPANIES REFERENCED

Interviewed: CM.com, Comviva, Kaleyra, LINK Mobility, Route Mobile, Syniverse.

 

Included in Juniper Research Competitor Leaderboard: CM.com, Comviva, GMS Worldwide, IMImobile, Infobip, Interop Technologies, Kalyera, LINK Mobility, MessageBird, Route Mobile, Syniverse, Sinch, Twilio, Tyntec, Plivo, Vonage, Zenvia.

 

Mentioned: 3CInteractive, AA, ABN AMRO Bank, Absa, Accenture, ACL Mobile, ACTITO, Adax, AfroSaude, AFS (Arab Financial Services), AH to Go, Air Asia, Airbnb, Airtel, AiRXOS, Al Rayan Bank, Aldeamo, Alfa-Bank Kazakhstan, Allied Bank, Allo, Amazon, Amber Alert, Apollo Hospitals, Apple, Aramex, Arcadia, ArmenTel, Asia Insurance 1950, AstraZeneca, AT&T, ATIS (Alliance for Telecommunications Industry Solutions), Authy, AXA, Axiata, Azerfon, Banca Intesa San Paolo, Banca Transilvania, Bancontact, Bandyer, Barclays, BBC, Beeline, Bessemer Venture Partners, Best Buy, Best Western, BlaBlaCar, BMW, BNP Paribas, Booking.com, BT, Bukalapak, Buongiorno SMS, Capitec Bank, CarDekho, Cellusys, Centrica, Chatfuel, Chatlayer.ai, CitNOW, Citrus, Claro, Coca-Cola Enterprises, Comfone, COMFY, Conversation24, CPA FERRERE, Credit Agricole, Crunch, CTI Africa, CTIA, CX Company, Dahmakan, Daraz, Deckers, Deliveroo, Dell, DHL, Dialogic, Digital Bold, Digitel, Dimension Data, DinarPAY, DNB Nor, DocPlanner Group, Doctolib, Domino’s, Doxy.me, Draper Fisher Jurveston, du, E.On, EaseMyTrip.com, eBay, Ebury, Econet Wireless, Emirates, Emirates College of Technology, Etam, Etisalat, Euroconsumers, Eurowings, EVA, Everbridge, Facebook, Flipkart, FNB (First National Bank), Fokker, Foodora, Future of Voice, Gamigo, GE Aviation, Geocell, Geva Group, Global Ticket, GoDaddy, Golan Telecom, Grameenphone, GSMA, GTBank, Healthcare at Home, Heineken, Helsenorge, Hermes, HeyHi, HF Group, Highside Telecom, HP, Hulu, Hutch, Hyundai, IBM, ICICI Bank, Idea Cellular, iDeal, IHG, IKEA, Indosat Ooerdoo, Instagram, Insung Information, ISS, ITU (International Telecommunication Union), Jazz, Johnson & Johnson, JustPark, Jysk, Kakao Talk, k-lab, Leadsquared, Leanpay, Lebara Mobile, LendingPoint, Levi’s, Lifesize, liveClinic, LLC, LogMeIn, Lyft, Magento, Mahindra Group, Marham, Marks & Spencer, Mars, Mastercard, Mavenir, medGo, MediaMarkt, MEF (Mobile Ecosystem Forum), Mepal, Mercado Livre, METRO Cash & Carry, MHP (Mironivsky Hliboproduct), Mobey Forum, MobiFone Vietnam, Mobile Marketing Association, Mobileum, Mollie SMS, MTD Products, MTN, Mukuru, myElefant, Nederlandse Loterij, New Day , New10, Nexi, Nexmo, Next, NHS, Nickel, NLB Banka, NodeWeaver, Norwegian Cruise Line, Norwegian Health Agency, NTT Docomo, O2, Oi, OLA, Omnize, Onecom, Ooredoo, OpenCart, OpenMarket, OpenSooq, Optimus Digital, Oracle, Orange, Oxfam, Oyo, PagerDuty, Paidy, Papa John’s Pizza, Parcelforce, Parkmobile, Parloa, Paylogic, Paym, Paytm, PensionBee, Pizza Hut, Postnord, Practo, Radware, Raiffeisen Bank, Rakuten, RAM Tracking, Randstad, Rapido, RealNetworks, Red Cross, Red Hat, Red je Pakketje, Redpoint Venture, Remitly, RINA (Rural Independent Network Alliance), Roadmap, Robi, RobinHQ.com, Rostrvm Solutions, Royal Mail, Safaricom, Sainsbury’s, Salesforce, Samsung, SAP, Sberbank, Selligent, Senati, SendGrid, Inc, Sequoia, ShoeBeDo, SMSCity, SnappCar, Sngular, SolutionReach, Solutions Infini, Spark Capital , Spotify, SSE, Standard Bank, StartupsVsCovid19, StepOne, SurveyMonkey, Symsoft, Takeaway.com, TalkTalk, TanTan, TATA 1mg, Telefonica, Telegram, Tele-Town Hall, TelServ, Tesco Bank, The Times Group, TIM, Tismi, TokBox, Transcosmos Research & Development Inc, TravelSIM, Trellance, TTN, Turkcell, Twitch, Twitter, TWW, Uber, UKRSIBBANK, Unilever, US Telecom, Vauxhall, Viber, Vinted, Visa, Vivo, Vodafone, Vodafone , Volpy, VTB Bank, VvAA Groep B.V, Walgreens, Warby Parker, Wavy, WebEngage, WebSMS, WeChat, WeFarm,, Welthungerhilfe, WeWork, WhatsApp, WHO, Wix.com, WordPress, Wurth, Xenioo, Yelp, Yodlee, Yousign, Zalo, Zendesk, Zoho, Zomato.

 

To see how your company scored in the leaderbaord or discuss license options please email info@juniperresearch.com.

 

 

DATA & INTERACTIVE FORECAST

Juniper Research’s CPaaS forecast suite includes:

 

5-year benchmark forecasts for key CPaaS metrics by 8 key regions and 42 country-level splits including:

CPaaS Market Summary, including:

CPaaS technology splits for total traffic over CPaaS platforms, and total CPaaS revenue for the following technologies:

Access to the full set of forecast data of 51 tables and over 17,500 datapoints.

Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 5 different metrics.

Juniper Research’s highly granular IFxls (Interactive Excels) enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

 

 

Regions:8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East

 

Countries:Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Croatia, Czech Republic, Denmark, Finland, France, Germany, India, Indonesia, Italy, Japan, South Korea, Malaysia, Mexico, Netherlands, New Zealand, Norway, Pakistan, Philippines, Poland, Portugal, Qatar, Romania, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Thailand, Turkey, Ukraine, United Arab Emirates, UK, USA

1. Market Trends & Strategies Table of Contents

1. Key Takeaways & Strategic Recommendations

1.1 CPaaS: Key Takeaways .4

1.2 CPaaS: Strategic Recommendations .7

2. CPaaS: Future Market Outlook

2.1 Introduction to CPaaS Market.9

Figure 2.1: CPaaS Market Value in 2021, Split by 8 Key Regions .9

Figure 2.2: Average CPaaS Revenue per Mobile Subscriber in 2026, Top 20 

Countries, Split by 5 Key CPaaS Technologies. 10

2.1.1 CPaaS SMS Opportunities .11

Figure 2.3: Total Directly Connected A2P SMS Traffic That Is Delivered by CPaaS 

Platforms in 2021 . 11

2.1.2 CPaaS RCS Opportunities.13

Figure 2.4: Smartphone Penetration of Select 10 Countries in 2021 (%), Split by 

iOS, Android and Other. 13

Figure 2.5: Average CPaaS RCS Spend per Mobile Subscriber ($) in 2021, Split by 

the Top 20 Countries . 13

2.1.3 CPaaS OTT Business Messaging Opportunities.14

Figure 2.6: Most Popular OTT Messaging App by Country . 14

3. Regional CPaaS Analysis

3.1 Introduction to Regional Analysis.17

Table 3.1: Regional CPaaS Analysis Scoring Criteria. 17

Figure 3.2: Select Regional Information on CPaaS Market in 2021, Split by 8 Key 

Regions . 18

Table 3.3: CPaaS Regional Opportunity Heatmap . 19

Table 3.4: Regional Priority Markets for CPaaS Vendors. 19

3.1.1 North America. 20

Figure 3.5: Global Number of Mobile Subscribers, OTT Messaging Users and RCS 

Users (m), 2021-2026 .20

3.1.2 Latin America . 21

Figure 3.6: Total Traffic Delivered by CPaaS Platforms in Latin America (m) in 

2021 & 2026 .21

3.1.3 West Europe. 22

Figure 3.7: Total CPaaS Revenue in West Europe ($m), Split by 7 Key Countries,

2021-2026.22

3.1.4 Central & East Europe . 23

Figure 3.8: Total Number of Mobile Subscribers, OTT Messaging Users and RCS 

Users in Central & East Europe (m), 2021-2026 .23

3.1.5 Far East & China. 24

Figure 3.9: Total CPaaS Revenue from OTT Business Messaging Traffic in Far East 

& China ($m), Split by 3 Key Countries, 2021-2026 .24

3.1.6 Indian Subcontinent. 25

Figure 3.10: Total Traffic Delivered by CPaaS Platforms in India (m), Split by 5 

Key Technologies, 2021-2026 .25

3.1.7 Rest of Asia Pacific . 26

Figure 3.11: Total Number of CPaaS Transactions in Rest of Asia Pacific in 2021

.26

3.1.8 Africa & Middle East . 27

Figure 3.12: Total Number of Mobile Subscribers, OTT Messaging Users and RCS 

Subscribers in Africa & Middle East (m), 2021-2026.27

Figure 3.13: RCS Penetration in Africa & Middle East & Global Average (%) in 

2021 .27

4.1 Future Business Models.29

Figure 4.1: Future Conversational Commerce Services & Strategies . 29

4.1.1 In-messaging Payments .29

4.1.2 CCaaS.30

Figure 4.2: Omnichannel Communications Market Elements. 30

i. Voicebots & Video Services .30

4.1.3 The Disruptive Potential of Flash Calling.31

4.1.4 Automation & Future Conversational Models .31

i. Scripted Chatbots.31

ii. NLP Chatbots .32

iii. Contextual Chatbots .32

Figure 4.3: Managed Services Provision Scale . 32

4.1.5 Mobile Security & Authentication.32

4.1.6 eCommerce & Online Retail.33

Figure 4.4: Global Conversational Commerce Spend ($m), 2021-2025. 34

 

 

2. Competitor Leaderboard Table of Contents

1. Juniper Research Competitor Leaderboard

1.1 Why Read This Report.5

Table 1.1: Juniper Research Leaderboard: CPaaS Vendors Included & Product 

Portfolio .6

Figure 1.2: Juniper Research Competitor Leaderboard: CPaaS Vendors .7

Table 1.3: Juniper Research Leaderboard: CPaaS Vendors & Positioning .7

Table 1.4: Juniper Research Leaderboard Heatmap: CPaaS Vendors (1 of 2).8

Table 1.5: Juniper Research Leaderboard Heatmap: CPaaS Vendors (2 of 2).9

2. Company Profiles

2.1 CPaaS Vendor Profiles.11

2.1.1 CM.com.11

i. Corporate .11

Table 2.1: CM.com Select Financial Information ($m), 2019-2020. 11

ii. Geographical Spread.11

iii. Key Clients & Strategic Partnerships .12

iv. High-level View of Offerings .12

v. Juniper Research’s View: Key Strengths & Strategic Opportunities.13

2.1.2 Comviva.13

i. Corporate .13

ii. Geographical Spread.13

iii. Key Clients & Strategic Recommendations .13

iv. High-level View of Offerings .13

v. Juniper Research’s View: Key Strengths & Strategic Opportunities.15

2.1.3 GMS (Global Message Services).15

i. Corporate Profile.15

ii. Geographical Spread . 15

iii. Key Clients & Strategic Partnerships . 15

iv. High-level View of Offerings. 15

v. Juniper Research’s High-level View of Offerings. 16

2.1.4 IMImobile. 16

i. Corporate Profile . 16

Table 2.2: IMImobile Acquisitions ? November 2017 to Present.16

ii. Geographical Spread . 17

iii. Key Clients & Strategic Partnerships . 17

iv. High-level View of Offerings. 17

v. Juniper Research’s View: Key Strengths & Strategic Opportunities . 18

2.1.5 Infobip. 18

i. Corporate Profile . 18

ii. Geographical Spread . 19

iii. Key Clients & Strategic Partnerships . 19

iv. High-level View of Offerings. 19

i. Juniper Research’s View: Key Strengths & Strategic Opportunities . 21

2.1.6 Interop Technologies. 21

i. Corporate. 21

ii. Geographical Spread . 21

iii. Key Clients & Strategic Partnerships . 21

iv. High-level View of Offerings. 22

2.1.7 Kaleyra . 23

i. Corporate. 23

ii. Geographic Spread . 23

iii. Key Clients & Strategic Partnerships . 23

iv. High-level View of Offerings. 24

v. Juniper Research’s View: Key Strengths & Strategic Opportunities.25

2.1.8 LINK Mobility.25

i. Corporate .25

ii. Geographical Spread.26

iii. Key Clients & Strategic Partnerships .26

iv. High-level View of Offerings .26

v. Juniper Research’s View: Key Strengths & Strategic Opportunities.26

2.1.9 MessageBird .27

i. Corporate Information .27

Table 2.3: MessageBird Acquisitions 2011-present. 27

ii. Geographical Spread.27

iii. Key Clients & Strategic Partnerships .27

iv. High-level View of Offerings .27

v. Juniper Research’s View: Key Strengths & Strategic Opportunities.28

2.1.10 Route Mobile .28

i. Corporate .28

ii. Geographic Spread.28

iii. Key Clients & Strategic Partnerships .28

iv. High-level View of Offerings .29

v. Juniper Research’s View: Key Strengths & Strategic Opportunities.30

2.1.11 Syniverse.31

i. Corporate .31

ii. Geographical Spread.31

iii. Key Clients & Strategic Partnerships .31

iv. High-level View of Offerings .33

v. Juniper Research’s View: Key Strengths & Strategic Opportunities.34

2.1.12 Sinch .34

i. Corporate .34

Table 2.4: Sinch Selected Financial Information ($m), 2017-2019 . 34

ii. Geographical Spread.34

iii. Key Clients & Strategic Partnerships . 34

iv. High-level View of Offerings. 35

v. Juniper Research’s View: Key Strengths & Strategic Opportunities . 35

2.1.13 Twilio. 35

i. Corporate. 35

Table 2.5: Twilio Selected Financial Information ($m), 2017-2019 .36

ii. Geographical Spread . 36

iii. Key Clients & Strategic Partnerships . 36

iv. High-level View of Offerings. 36

v. Juniper Research’s View: Key Strengths & Strategic Development 

Opportunities . 37

2.1.14 Tyntec. 37

i. Corporate. 37

ii. Geographical Spread . 37

iii. Key Clients & Strategic Partnerships . 38

iv. High-level View of Offerings. 38

v. Juniper Research’s View: Key Strengths & Strategic Opportunities . 38

2.1.15 Plivo. 39

i. Corporate. 39

ii. Geographical Spread . 39

iii. Key Clients & Strategic Partnerships . 39

iv. High-level View of Offerings. 39

v. Juniper Research’s View: Key Strengths & Strategic Opportunities . 39

2.1.16 Vonage . 40

i. Corporate. 40

Table 2.6: Vonage Select Financial Information (2017-2019) .40

ii. Geographical Spread . 40

iii. Key Clients & Strategic Partnerships . 40

iv. High-level View of Offerings. 40

v. Juniper Research’s View: Key Strengths & Strategic Opportunities . 41

2.1.17 Zenvia. 41

i. Corporate .41

ii. Geographical Spread.41

iii. Key Clients & Strategic Partnerships .42

iv. High-level View of Offerings .42

v. Juniper Research’s View: Key Strengths & Strategic Opportunities.43

2.2 Juniper Research Leaderboard Assessment Methodology .44

2.2.1 Limitations & Interpretations .44

Table 2.7: Juniper Research Leaderboard Scoring Criteria: CPaaS Vendors . 45

 

3. Data & Forecasting Table of Contents

1. CPaaS Market Summary

1.1 Introduction to CPaaS Market.4

Figure 1.1: CPaaS Market Value in 2021, Split by 8 Key Regions .4

1.1.1 Total CPaaS Market Value .5

Figure & Table 1.2: Total CPaaS Service Revenue ($m), Split by 8 Key Regions, 

2021-2026.5

1.1.2 Total CPaaS Market Value, Split by Services .6

Figure & Table 1.3: Total CPaaS Service Revenue ($m), Split by 5 Key 

Technologies, 2021-2026.6

2. CPaaS SMS: Market Forecasts & Key Takeaways

2.1 CPaaS SMS Market.8

2.1.1 CPaaS SMS Forecast Methodology.8

Figure 2.1: CPaaS SMS Market Forecast Methodology.9

2.1.2 Total Number of Directly Connected A2P SMS Messages.10

Figure & Table 2.2: Total Directly Connected A2P SMS Traffic that Is Delivered by 

CPaaS Platforms (m), Split by 8 Key Regions, 2021-2026. 10

2.1.3 Total A2P SMS Traffic Delivered by CPaaS Platforms .11

Figure & Table 2.3: Total Directly Connected A2P SMS Traffic that Is Delivered by 

CPaaS Platforms (m), Split by 8 Key Regions, 2021-2026. 11

2.1.4 Total CPaaS SMS Revenue.12

Figure & Table 2.4: Total CPaaS Revenue from A2P SMS Messages ($m), Split by 8 

Key Regions, 2021-2026 . 12

3. CPaaS RCS: Market Forecasts & Key Takeaways

3.1 CPaaS RCS Market & RCS Business Messaging.14

3.1.1 RCS Business Messaging Forecast Methodology .14

Figure 3.1: CPaaS RCS Business Messaging Market Forecast Methodology .15

3.1.2 Total RCS-capable Subscribers. 16

Figure & Table 3.2: Total RCS-Capable Mobile Subscribers (m), Split by 8 Key 

Regions, 2021-2026 .16

3.1.3 Total RCS Business Messages Delivered per annum . 17

Figure & Table 3.3: Total RCS Business Messages Delivered by CPaaS Platforms 

per annum (m), Split by 8 Key Regions, 2021-2026 .17

3.1.4 Total CPaaS RCS Business Messaging Revenue . 18

Figure & Table 3.4: Total CPaaS Revenue from RCS Business Messages ($m), Split 

by 8 Key Regions, 2021-2026.18

4. CPaaS OTT: Market Forecasts & Key Takeaways

4.1 CPaaS OTT Market . 20

4.1.1 OTT Business Messaging Forecast Methodology . 20

Figure 4.1: CPaaS OTT Business Messaging Forecast Methodology .21

4.1.2 Unique Mobile OTT Messaging Subscribers. 22

Figure & Table 4.2: Total Number of Unique Mobile OTT Messaging Subscribers 

(m), Split by 8 Key Regions, 2021-2026.22

4.1.3 OTT Business Messaging Traffic from CPaaS Platforms . 23

Figure & Table 4.3: Total Number of OTT Business Messages Delivered by CPaaS 

Platforms (m), Split by 8 Key Regions, 2021-2026.23

4.1.4 CPaaS Revenue from OTT Business Messaging. 24

Figure & Table 4.4: Total CPaaS Revenue from OTT Business Messaging Traffic 

($m), Split by 8 Key Regions, 2021-2026 .24

5. CPaaS Push Notifications: Market Forecasts & Key Takeaways

5.1 CPaaS Push Notification Market. 26

5.1.1 CPaaS Push Notification Forecast Methodology. 26

Figure 5.1: CPaaS Push Notifications Market Forecast Methodology . 27

5.1.2 Total Number of Push Notifications Delivered by CPaaS Platforms.28

Figure & Table 5.2: Total Number of Mobile App Push Notifications Received per 

annum (bn), Split by 8 Key Regions, 2021-2026 . 28

5.1.3 Total CPaaS Push Notification Revenue .29

Figure & Table 5.3: Total CPaaS Revenue from Mobile App Push Notification 

Delivered by CPaaS Platforms ($m), Split by 8 Key Regions, 2021-2026. 29

6. CPaaS Voice: Market Forecasts & Key Takeaways

6.1 CPaaS Voice Services Market Forecasts .31

6.1.1 CPaaS Voice Services Market Forecast Methodology .31

Figure 6.1: CPaaS Voice Market Forecast Methodology. 32

6.1.2 Total Voice API Calls over CPaaS Platforms.33

Figure & Table 6.2: Total Number of CPaaS Voice API Calls per annum (m), Split 

by 8 Key Regions, 2021-2026 . 33

6.1.3 Total CPaaS Voice API Revenue .34

Figure & Table 6.3: Total CPaaS Voice Service Revenue ($m), Split by 8 Key 

Regions, 2021-2026 . 34