Summary

The global smartphones market is poised for substantial growth in the coming years, driven by several key factors and trends. The global smartphone market is set for considerable expansion, projected to grow from $590 billion in 2024 to $982.8 billion by 2031, at a compound annual growth rate (CAGR) of 7.60%.The increasing penetration of the Internet, the rise of e-Commerce and m-Commerce, particularly among the working population, and the growing influence of social media are some of the major drivers propelling the demand for smartphones across the globe.

The economic impact of recent global events has led to a notable shift in consumer behavior, with a heightened demand for affordable smartphones. However, as the global economy stabilizes and disposable incomes rise, there is an anticipated increase in consumer spending on media, entertainment, and mobile communication. This trend is expected to significantly boost the sales of consumer electronics, including smartphones, tablets, laptops, and gaming consoles.

The market has witnessed a moderate growth rate in recent years, primarily driven by the integration of Artificial Intelligence (AI) technology in mobile devices. Leading companies in the industry, such as Apple, Samsung, and Huawei, have introduced advanced smartphone AI chips that enhance the performance of devices while minimizing power consumption. These innovations have enabled smartphones to perform complex tasks with greater efficiency, further fueling market growth.

Regional analysis indicates that North America, followed closely by Asia Pacific, remains the leading market for smartphones. The robust telecom infrastructure, rapid deployment of 5G technology, and the presence of key smartphone manufacturers in these regions contribute to the market's expansion. North America, in particular, is set to maintain its dominant position due to the early adoption of advanced technologies and a high level of consumer spending on premium smartphones.

Several factors are driving the growing demand for smartphones. The introduction of 4G LTE technology and the rollout of 5G services in various developing countries are expected to be significant growth catalysts. Smartphone manufacturers are increasingly focusing on launching 5G-enabled devices to meet the rising demand from tech-savvy consumers. This shift is also expected to lead to a decrease in the prices of 4G smartphones, thereby driving higher sales volumes in the budget segment.

The adoption of smartphones is particularly high among the urban population, where access to advanced mobile networks and higher disposable incomes are more prevalent. As a result, there is a greater demand for smartphones in developed regions compared to developing ones, where the urban-to-rural population ratio is lower.

In the United States, the smartphones market is experiencing rapid growth, driven by the immense popularity of Apple devices. Apple dominates the U.S. market, with a significant share of the revenue generated by smartphones. The Android operating system also holds a considerable share of the market, though iOS is expected to maintain its dominance in the coming years.

India, on the other hand, is emerging as a prominent market for smartphone suppliers. The country's market is experiencing rapid growth, fueled by the expansion of telecom infrastructure and economic development in various cities. The availability of low-priced and high-end electronic components and products in India is further supporting the demand for smartphones. As a result, smartphone sales in the country are expected to grow significantly in the coming years.

In Europe, the U.K. is leading the smartphones market, driven by the high popularity of Android smartphones. The market is set to experience robust growth, with consumer electronics manufacturers investing heavily in the production of Android devices, followed by iOS smartphones. The dominance of the Android operating system in the European market is expected to continue, while the iOS segment also remains a strong contender, particularly in the U.K.

When examining the market by operating system, Android continues to hold the largest share and is expected to maintain its dominance over the forecast period. The growth of the Android segment can be attributed to the widespread availability and affordability of Android smartphones, which cater to a broad range of consumers. However, the iOS segment is also poised for substantial growth, driven by the increasing consumer preference for high-end smartphones.

Pricing remains a crucial factor in the smartphones industry, with mid-range smartphones experiencing the highest demand. The market for mid-range devices is expected to expand significantly, as consumers increasingly seek out budget-friendly options that offer a balance between performance and cost. This shift in consumer demand has led many smartphone manufacturers to focus on launching new models within the mid-range segment, further driving growth in this area.

The COVID-19 pandemic had a significant impact on the smartphones market, disrupting supply chains and affecting production across various regions. The electronics manufacturing industry faced considerable challenges, including a shortage of semiconductor components and chips, which hampered the production of smartphones. The pandemic also led to a decline in smartphone shipments, as companies struggled to source the necessary labor and materials for their operations. However, as the global economy recovers and supply chains stabilize, the market is expected to regain momentum.

The competitive Analysis of the smartphones market is characterized by intense competition among key players, who are focused on innovation, research, and development to meet the growing demand for advanced devices. Smartphone manufacturers are investing heavily in new technologies and features to enhance the user experience and capture a larger share of the market. Companies are also prioritizing customer satisfaction and quality to build brand loyalty and expand their customer base.

Samsung remains a dominant player in the global Android-based market, enjoying high demand for its low-end smartphones across various regions, including Asia Pacific, Latin America, Europe, and the Middle East & Africa. Apple, ranking second in the global market share, continues to dominate developed countries such as the U.S., U.K., and Japan with its high-end iOS-based smartphones.

The smartphones industry is divided into several categories, including operating system, price range, and sales channel. By operating system, the market is segmented into Android smartphones, iOS smartphones, and others. In terms of price range, the market is categorized into low-range smartphones, mid-range smartphones, and premium smartphones. The sales channels for smartphones include online/e-Commerce platforms and physical retail stores.

Key Companies Profiled

• Apple

• Samsung

• Google

• Sony

• Huawei

• Motorola

• Nokia

• Xiaomi

• Vivo

• Oppo

• LG

• HTC

• OnePlus

• Asus

Smartphones Industry Survey by Category

By Operating System:

• Android Smartphones

• iOS Smartphones

• Others

By Price Range:

• Low-range Smartphones (Below $200)

• Mid-range Smartphones ($200-$500)

• Premium Smartphones (Above $500)

By Sales Channel:

• Online/e-Commerce

• Physical Retail Stores (Offline)

By Region:

• North America

• Latin America

• Europe

• Asia Pacific

• Middle East

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Table of Contents

1. Executive Summary
1.1. Global Smartphones Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2024
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Production Output and Trade Statistics, 2019 - 2023
3.1. Global Smartphones Production Output, by Region, Value (US$ Bn) and Volume (Units), 2019 - 2023
3.1.1. North America
3.1.2. Europe
3.1.3. Asia Pacific
3.1.4. Latin America
3.1.5. Middle East and Africa
4. Price Analysis, 2024
4.1. Global Average Price Analysis, by Product, US$ Per Units, 2024
4.2. Prominent Factor Affecting Smartphones Prices
4.3. Global Average Price Analysis, by Region, US$ Per Units, 2024
5. Global Smartphones Market Outlook, 2019 - 2031
5.1. Global Smartphones Market Outlook, By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
5.1.1. Key Highlights
5.1.1.1. Android Smartphones
5.1.1.2. iOS Smartphones
5.1.1.3. Others
5.2. Global Smartphones Market Outlook, By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
5.2.1. Key Highlights
5.2.1.1. Premium Smartphones (Above $500)
5.2.1.2. Mid-range Smartphones ($200-$500)
5.2.1.3. Low-range Smartphones (Below $200)
5.3. Global Smartphones Market Outlook, By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
5.3.1. Key Highlights
5.3.1.1. Physical Retail Stores (Offline)
5.3.1.2. Online/E-Commerce
5.4. Global Smartphones Market Outlook, by Region, Value (US$ Bn) and Volume (Units), 2019 - 2031
5.4.1. Key Highlights
5.4.1.1. North America
5.4.1.2. Europe
5.4.1.3. Asia Pacific
5.4.1.4. Latin America
5.4.1.5. Middle East & Africa
6. North America Smartphones Market Outlook, 2019 - 2031
6.1. North America Smartphones Market Outlook, By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
6.1.1. Key Highlights
6.1.1.1. Android Smartphones
6.1.1.2. iOS Smartphones
6.1.1.3. Others
6.2. North America Smartphones Market Outlook, By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
6.2.1. Key Highlights
6.2.1.1. Premium Smartphones (Above $500)
6.2.1.2. Mid-range Smartphones ($200-$500)
6.2.1.3. Low-range Smartphones (Below $200)
6.3. North America Smartphones Market Outlook, By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
6.3.1. Key Highlights
6.3.1.1. Physical Retail Stores (Offline)
6.3.1.2. Online/E-Commerce
6.4. North America Smartphones Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2031
6.4.1. Key Highlights
6.4.1.1. U.S. Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
6.4.1.2. U.S. Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
6.4.1.3. U.S. Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
6.4.1.4. Canada Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
6.4.1.5. Canada Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
6.4.1.6. Canada Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
6.4.2. BPS Analysis/Market Attractiveness Analysis
7. Europe Smartphones Market Outlook, 2019 - 2031
7.1. Europe Smartphones Market Outlook, By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.1.1. Key Highlights
7.1.1.1. Android Smartphones
7.1.1.2. iOS Smartphones
7.1.1.3. Others
7.2. Europe Smartphones Market Outlook, By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.2.1. Key Highlights
7.2.1.1. Premium Smartphones (Above $500)
7.2.1.2. Mid-range Smartphones ($200-$500)
7.2.1.3. Low-range Smartphones (Below $200)
7.3. Europe Smartphones Market Outlook, By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.3.1. Key Highlights
7.3.1.1. Physical Retail Stores (Offline)
7.3.1.2. Online/E-Commerce
7.4. Europe Smartphones Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1. Key Highlights
7.4.1.1. Germany Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.2. Germany Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.3. Germany Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.4. U.K. Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.5. U.K. Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.6. U.K. Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.7. France Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.8. France Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.9. France Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.10. Italy Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.11. Italy Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.12. Italy Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.13. Turkey Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.14. Turkey Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.15. Turkey Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.16. Russia Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.17. Russia Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.18. Russia Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.19. Rest of Europe Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.20. Rest of Europe Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.1.21. Rest of Europe Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
7.4.2. BPS Analysis/Market Attractiveness Analysis
8. Asia Pacific Smartphones Market Outlook, 2019 - 2031
8.1. Asia Pacific Smartphones Market Outlook, By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.1.1. Key Highlights
8.1.1.1. Android Smartphones
8.1.1.2. iOS Smartphones
8.1.1.3. Others
8.2. Asia Pacific Smartphones Market Outlook, By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.2.1. Key Highlights
8.2.1.1. Premium Smartphones (Above $500)
8.2.1.2. Mid-range Smartphones ($200-$500)
8.2.1.3. Low-range Smartphones (Below $200)
8.3. Asia Pacific Smartphones Market Outlook, By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.3.1. Key Highlights
8.3.1.1. Physical Retail Stores (Offline)
8.3.1.2. Online/E-Commerce
8.4. Asia Pacific Smartphones Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1. Key Highlights
8.4.1.1. China Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1.2. China Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1.3. China Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1.4. Japan Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1.5. Japan Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1.6. Japan Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1.7. South Korea Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1.8. South Korea Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1.9. South Korea Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1.10. India Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1.11. India Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1.12. India Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1.13. Southeast Asia Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1.14. Southeast Asia Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1.15. Southeast Asia Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1.16. Rest of Asia Pacific Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1.17. Rest of Asia Pacific Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.1.18. Rest of Asia Pacific Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
8.4.2. BPS Analysis/Market Attractiveness Analysis
9. Latin America Smartphones Market Outlook, 2019 - 2031
9.1. Latin America Smartphones Market Outlook, By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
9.1.1. Key Highlights
9.1.1.1. Android Smartphones
9.1.1.2. iOS Smartphones
9.1.1.3. Others
9.2. Latin America Smartphones Market Outlook, By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
9.2.1. Key Highlights
9.2.1.1. Premium Smartphones (Above $500)
9.2.1.2. Mid-range Smartphones ($200-$500)
9.2.1.3. Low-range Smartphones (Below $200)
9.3. Latin America Smartphones Market Outlook, By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
9.3.1. Key Highlights
9.3.1.1. Physical Retail Stores (Offline)
9.3.1.2. Online/E-Commerce
9.4. Latin America Smartphones Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2031
9.4.1. Key Highlights
9.4.1.1. Brazil Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
9.4.1.2. Brazil Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
9.4.1.3. Brazil Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
9.4.1.4. Mexico Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
9.4.1.5. Mexico Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
9.4.1.6. Mexico Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
9.4.1.7. Argentina Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
9.4.1.8. Argentina Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
9.4.1.9. Argentina Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
9.4.1.10. Rest of Latin America Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
9.4.1.11. Rest of Latin America Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
9.4.1.12. Rest of Latin America Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
9.4.2. BPS Analysis/Market Attractiveness Analysis
10. Middle East & Africa Smartphones Market Outlook, 2019 - 2031
10.1. Middle East & Africa Smartphones Market Outlook, By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.1.1. Key Highlights
10.1.1.1. Android Smartphones
10.1.1.2. iOS Smartphones
10.1.1.3. Others
10.2. Middle East & Africa Smartphones Market Outlook, By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.2.1. Key Highlights
10.2.1.1. Premium Smartphones (Above $500)
10.2.1.2. Mid-range Smartphones ($200-$500)
10.2.1.3. Low-range Smartphones (Below $200)
10.3. Middle East & Africa Smartphones Market Outlook, By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.3.1. Key Highlights
10.3.1.1. Physical Retail Stores (Offline)
10.3.1.2. Online/E-Commerce
10.4. Middle East & Africa Smartphones Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.4.1. Key Highlights
10.4.1.1. GCC Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.4.1.2. GCC Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.4.1.3. GCC Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.4.1.4. South Africa Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.4.1.5. South Africa Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.4.1.6. South Africa Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.4.1.7. Egypt Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.4.1.8. Egypt Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.4.1.9. Egypt Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.4.1.10. Nigeria Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.4.1.11. Nigeria Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.4.1.12. Nigeria Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.4.1.13. Rest of Middle East & Africa Smartphones Market By Product, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.4.1.14. Rest of Middle East & Africa Smartphones Market By Price Range, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.4.1.15. Rest of Middle East & Africa Smartphones Market By Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2031
10.4.2. BPS Analysis/Market Attractiveness Analysis
11. Competitive Landscape
11.1. Company Market Share Analysis, 2024
11.2. Competitive Dashboard
11.3. Company Profiles
11.3.1. Apple
11.3.1.1. Company Overview
11.3.1.2. Product Portfolio
11.3.1.3. Financial Overview
11.3.1.4. Business Strategies and Development
11.3.2. Samsung
11.3.2.1. Company Overview
11.3.2.2. Product Portfolio
11.3.2.3. Financial Overview
11.3.2.4. Business Strategies and Development
11.3.3. Google
11.3.3.1. Company Overview
11.3.3.2. Product Portfolio
11.3.3.3. Financial Overview
11.3.3.4. Business Strategies and Development
11.3.4. Sony
11.3.4.1. Company Overview
11.3.4.2. Product Portfolio
11.3.4.3. Financial Overview
11.3.4.4. Business Strategies and Development
11.3.5. Huawei
11.3.5.1. Company Overview
11.3.5.2. Product Portfolio
11.3.5.3. Financial Overview
11.3.5.4. Business Strategies and Development
11.3.6. Motorola
11.3.6.1. Company Overview
11.3.6.2. Product Portfolio
11.3.6.3. Financial Overview
11.3.6.4. Business Strategies and Development
11.3.7. Nokia
11.3.7.1. Company Overview
11.3.7.2. Product Portfolio
11.3.7.3. Financial Overview
11.3.7.4. Business Strategies and Development
11.3.8. Xiaomi
11.3.8.1. Company Overview
11.3.8.2. Product Portfolio
11.3.8.3. Financial Overview
11.3.8.4. Business Strategies and Development
11.3.9. Vivo
11.3.9.1. Company Overview
11.3.9.2. Product Portfolio
11.3.9.3. Financial Overview
11.3.9.4. Business Strategies and Development
11.3.10. Oppo
11.3.10.1. Company Overview
11.3.10.2. Product Portfolio
11.3.10.3. Financial Overview
11.3.10.4. Business Strategies and Development
11.3.11. LG
11.3.11.1. Company Overview
11.3.11.2. Product Portfolio
11.3.11.3. Financial Overview
11.3.11.4. Business Strategies and Development
11.3.12. HTC
11.3.12.1. Company Overview
11.3.12.2. Product Portfolio
11.3.12.3. Financial Overview
11.3.12.4. Business Strategies and Development
11.3.13. OnePlus
11.3.13.1. Company Overview
11.3.13.2. Product Portfolio
11.3.13.3. Financial Overview
11.3.13.4. Business Strategies and Development
11.3.14. Asus
11.3.14.1. Company Overview
11.3.14.2. Product Portfolio
11.3.14.3. Financial Overview
11.3.14.4. Business Strategies and Development
12. Appendix
12.1. Research Methodology
12.2. Report Assumptions
12.3. Acronyms and Abbreviations

• Europe
o Germany
o U.K.
o France
o Italy
o Turkey
o Russia
o Rest of Europe
• Asia Pacific
o China
o Japan
o South Korea
o India
o Southeast Asia
o Rest of Asia Pacific
• Latin America
o Brazil
o Mexico
o Argentina
o Rest of Latin America
• Middle East & Africa
o GCC
o South Africa
o Egypt
o Nigeria
o Rest of Middle East & Africa