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トルコの主食Staple Foods in Turkey トルコは2023年5月、トルコの金融当局が明示したように、内需と輸出優先の間の微妙な均衡を調整するための経済プログラムを実施した。実質的には、観光と輸出収入の増加を目標としながら、内需の制限に関して打ち... もっと見る
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サマリートルコは2023年5月、トルコの金融当局が明示したように、内需と輸出優先の間の微妙な均衡を調整するための経済プログラムを実施した。実質的には、観光と輸出収入の増加を目標としながら、内需の制限に関して打ち出された政策を示している。最低賃金の改善が実際のインフレより遅れており、家計支出の増加を引き起こしているため、消費者は、トルコの主食の消費量が減少していることを実感している。ユーロモニター・インターナショナルのトルコの主食レポートは、国レベルの市場に関する詳細な知識を提供し、他では得られない地域の洞察と理解を提供する。2018-2022年の最新小売販売データに加え、主要企業、ブランド、小売店舗を特定し、消費者需要と販売成長の背景にある主要動向と人口動態の変化を評価しています。健康とウェルネス、持続可能性、パンデミックからの回復などの主要トレンドが、どのように市場を形成しているか<|Year|>は、2027年までの予測に直接役立ち、市場がどのように変化すると予想されるかを明確に示している：製品カバレッジ：焼き菓子、朝食用シリアル、果物・野菜加工品、肉加工品、魚介類・肉代替品、米、パスタ、麺類。データ収録範囲：市場規模（過去と予測）、企業シェア、ブランドシェア、流通データ本レポートを購入する理由：* ステープル食品市場の詳細な全体像を把握する、* 成長分野を特定し、変化を促進する要因を特定する、* 競争環境、市場の主要企業、主要ブランドを理解する、* 5年間の予測を使用して市場がどのように発展すると予測されるかを評価するEuromonitor Internationalは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の実績があります。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。目次Staple Foods in TurkeyEuromonitor International February 2024 List Of Contents And Tables STAPLE FOODS IN TURKEY EXECUTIVE SUMMARY Staple foods in 2023: The big picture Key trends in 2023 Competitive landscape Channel developments What next for staple foods? MARKET DATA Table 1 Sales of Staple Foods by Category: Volume 2018-2023 Table 2 Sales of Staple Foods by Category: Value 2018-2023 Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023 Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023 Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023 Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023 Table 7 Penetration of Private Label by Category: % Value 2018-2023 Table 8 Distribution of Staple Foods by Format: % Value 2018-2023 Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028 Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028 Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028 Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028 DISCLAIMER SOURCES Summary 1 Research Sources BAKED GOODS IN TURKEY KEY DATA FINDINGS 2023 DEVELOPMENTS Price increases in baked goods are tempered to offer affordable levels Baked goods producers offer smaller sizes and weights to maintain affordability Foreign packaged pastries transfer from foodservice to retail PROSPECTS AND OPPORTUNITIES Avoiding waste and utilising old bread Appeal of artisanal products is rising Replacing out-of-home consumption to contribute to packaged bread sales CATEGORY DATA Table 13 Sales of Baked Goods by Category: Volume 2018-2023 Table 14 Sales of Baked Goods by Category: Value 2018-2023 Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023 Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023 Table 17 Sales of Pastries by Type: % Value 2018-2023 Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023 Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023 Table 20 Distribution of Baked Goods by Format: % Value 2018-2023 Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028 Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028 Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028 Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028 BREAKFAST CEREALS IN TURKEY KEY DATA FINDINGS 2023 DEVELOPMENTS Amid high inflation and added-value offerings breakfast cereals sees exponential retail current value growth Developing product variety enriches breakfast cereals Adopting a healthy diet with granola, fibre-rich and fruit-added products PROSPECTS AND OPPORTUNITIES Muesli and granola to leverage healthy living trend to post the fastest growth Product range is expected to keep diversifying through natural and healthy mixes Budget-friendly vs added-value offers CATEGORY DATA Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023 Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023 Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023 Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023 Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023 Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023 Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023 Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028 Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028 Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028 Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028 PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN TURKEY KEY DATA FINDINGS 2023 DEVELOPMENTS Players introduce smaller portions and pack sizes to widen the appeal of processed red meat Processed poultry benefits from red meat price increases Processed seafood product variety expands with new launches PROSPECTS AND OPPORTUNITIES Discounting and price promotions are expected to remain a key competitive tool Chilled processed red meat’s variety to diminish while shelf stable gains momentum in meat and seafood Product offers are expected to adapt to meet price competition needs CATEGORY DATA Table 57 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023 Table 58 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023 Table 59 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023 Table 60 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023 Table 61 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023 Table 62 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023 Table 63 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023 Table 64 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023 Table 65 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023 Table 66 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023 Table 67 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023 Table 68 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023 Table 69 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028 Table 70 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028 PROCESSED FRUIT AND VEGETABLES IN TURKEY KEY DATA FINDINGS 2023 DEVELOPMENTS Processed fruit and vegetables sees exponential retail current value despite stagnant retail volume sales Storage advantage and widening varieties boost frozen processed vegetables and potatoes Foodservice volume growth is limited despite rebound in tourism flows PROSPECTS AND OPPORTUNITIES Frozen processed vegetables and potatoes to develop with expanding product ranges and new competitors Dried fruit offers growth potential but low purchasing power is set to limit demand Strong economic pressure to drive a preference for home-made solutions CATEGORY DATA Table 71 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023 Table 72 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023 Table 73 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023 Table 74 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023 Table 75 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023 Table 76 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023 Table 77 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023 Table 78 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023 Table 79 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028 Table 80 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028 Table 81 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028 Table 82 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028 RICE, PASTA AND NOODLES IN TURKEY KEY DATA FINDINGS 2023 DEVELOPMENTS Pasta benefits from low price points while domestic producers look to exports Noodles remains the most expensive option Rice continues to pique interest as a cheap, versatile and nutritious staple food PROSPECTS AND OPPORTUNITIES Pasta to develop and grow in the domestic and export markets Noodles to grow in familiarity and sophistication Rice players to continue to leverage basic but nutritious staple food positioning CATEGORY DATA Table 36 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023 Table 37 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023 Table 38 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023 Table 39 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023 Table 40 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023 Table 41 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023 Table 42 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023 Table 43 NBO Company Shares of Rice: % Value 2019-2023 Table 44 LBN Brand Shares of Rice: % Value 2020-2023 Table 45 NBO Company Shares of Pasta: % Value 2019-2023 Table 46 LBN Brand Shares of Pasta: % Value 2020-2023 Table 47 NBO Company Shares of Noodles: % Value 2019-2023 Table 48 LBN Brand Shares of Noodles: % Value 2020-2023 Table 49 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023 Table 50 Distribution of Rice by Format: % Value 2018-2023 Table 51 Distribution of Pasta by Format: % Value 2018-2023 Table 52 Distribution of Noodles by Format: % Value 2018-2023 Table 53 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028 Table 54 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028 Table 55 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028 Table 56 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028
SummaryTurkey implemented an economic programme in May 2023 to help navigate the delicate equilibrium between domestic demand and export priorities, as articulated by the financial authorities of Turkey. Practically, this indicates the policies set forth with regard to restrictions on domestic demand, while targeting increased tourism and export revenues. Due to the improvements in the minimum wage lagging behind actual inflation, causing increasing household expenses, consumers have experienced signif... Euromonitor International's Staple Foods in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change. Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Staple Foods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.Table of ContentsStaple Foods in TurkeyEuromonitor International February 2024 List Of Contents And Tables STAPLE FOODS IN TURKEY EXECUTIVE SUMMARY Staple foods in 2023: The big picture Key trends in 2023 Competitive landscape Channel developments What next for staple foods? MARKET DATA Table 1 Sales of Staple Foods by Category: Volume 2018-2023 Table 2 Sales of Staple Foods by Category: Value 2018-2023 Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023 Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023 Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023 Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023 Table 7 Penetration of Private Label by Category: % Value 2018-2023 Table 8 Distribution of Staple Foods by Format: % Value 2018-2023 Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028 Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028 Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028 Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028 DISCLAIMER SOURCES Summary 1 Research Sources BAKED GOODS IN TURKEY KEY DATA FINDINGS 2023 DEVELOPMENTS Price increases in baked goods are tempered to offer affordable levels Baked goods producers offer smaller sizes and weights to maintain affordability Foreign packaged pastries transfer from foodservice to retail PROSPECTS AND OPPORTUNITIES Avoiding waste and utilising old bread Appeal of artisanal products is rising Replacing out-of-home consumption to contribute to packaged bread sales CATEGORY DATA Table 13 Sales of Baked Goods by Category: Volume 2018-2023 Table 14 Sales of Baked Goods by Category: Value 2018-2023 Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023 Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023 Table 17 Sales of Pastries by Type: % Value 2018-2023 Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023 Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023 Table 20 Distribution of Baked Goods by Format: % Value 2018-2023 Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028 Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028 Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028 Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028 BREAKFAST CEREALS IN TURKEY KEY DATA FINDINGS 2023 DEVELOPMENTS Amid high inflation and added-value offerings breakfast cereals sees exponential retail current value growth Developing product variety enriches breakfast cereals Adopting a healthy diet with granola, fibre-rich and fruit-added products PROSPECTS AND OPPORTUNITIES Muesli and granola to leverage healthy living trend to post the fastest growth Product range is expected to keep diversifying through natural and healthy mixes Budget-friendly vs added-value offers CATEGORY DATA Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023 Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023 Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023 Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023 Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023 Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023 Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023 Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028 Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028 Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028 Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028 PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN TURKEY KEY DATA FINDINGS 2023 DEVELOPMENTS Players introduce smaller portions and pack sizes to widen the appeal of processed red meat Processed poultry benefits from red meat price increases Processed seafood product variety expands with new launches PROSPECTS AND OPPORTUNITIES Discounting and price promotions are expected to remain a key competitive tool Chilled processed red meat’s variety to diminish while shelf stable gains momentum in meat and seafood Product offers are expected to adapt to meet price competition needs CATEGORY DATA Table 57 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023 Table 58 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023 Table 59 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023 Table 60 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023 Table 61 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023 Table 62 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023 Table 63 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023 Table 64 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023 Table 65 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023 Table 66 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023 Table 67 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023 Table 68 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023 Table 69 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028 Table 70 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028 PROCESSED FRUIT AND VEGETABLES IN TURKEY KEY DATA FINDINGS 2023 DEVELOPMENTS Processed fruit and vegetables sees exponential retail current value despite stagnant retail volume sales Storage advantage and widening varieties boost frozen processed vegetables and potatoes Foodservice volume growth is limited despite rebound in tourism flows PROSPECTS AND OPPORTUNITIES Frozen processed vegetables and potatoes to develop with expanding product ranges and new competitors Dried fruit offers growth potential but low purchasing power is set to limit demand Strong economic pressure to drive a preference for home-made solutions CATEGORY DATA Table 71 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023 Table 72 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023 Table 73 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023 Table 74 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023 Table 75 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023 Table 76 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023 Table 77 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023 Table 78 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023 Table 79 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028 Table 80 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028 Table 81 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028 Table 82 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028 RICE, PASTA AND NOODLES IN TURKEY KEY DATA FINDINGS 2023 DEVELOPMENTS Pasta benefits from low price points while domestic producers look to exports Noodles remains the most expensive option Rice continues to pique interest as a cheap, versatile and nutritious staple food PROSPECTS AND OPPORTUNITIES Pasta to develop and grow in the domestic and export markets Noodles to grow in familiarity and sophistication Rice players to continue to leverage basic but nutritious staple food positioning CATEGORY DATA Table 36 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023 Table 37 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023 Table 38 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023 Table 39 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023 Table 40 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023 Table 41 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023 Table 42 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023 Table 43 NBO Company Shares of Rice: % Value 2019-2023 Table 44 LBN Brand Shares of Rice: % Value 2020-2023 Table 45 NBO Company Shares of Pasta: % Value 2019-2023 Table 46 LBN Brand Shares of Pasta: % Value 2020-2023 Table 47 NBO Company Shares of Noodles: % Value 2019-2023 Table 48 LBN Brand Shares of Noodles: % Value 2020-2023 Table 49 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023 Table 50 Distribution of Rice by Format: % Value 2018-2023 Table 51 Distribution of Pasta by Format: % Value 2018-2023 Table 52 Distribution of Noodles by Format: % Value 2018-2023 Table 53 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028 Table 54 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028 Table 55 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028 Table 56 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028
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