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シンガポールのメガトレンドMegatrends in Singapore 本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する10のメガトレンドの各要約と、各トレンドがシンガポールでどのように... もっと見る
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サマリー本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する10のメガトレンドの各要約と、各トレンドがシンガポールでどのように顕在化したかについての洞察を提供しています。EuromonitorのMegatrends in Singaporeレポートでは、シンガポールの消費者支出に影響を与える要因を分析しています。消費者のライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience 7-Eleven caters to busy airport users with its first in-store café concept Singaporeans are using tech to make life easier Consumers seek more flexibility in all areas of life Shoppers want to see goods before buying Convenience drives e-commerce demand Busy Singaporeans lack the time for cooking Digital living PRISM+ capitalises on growing demand for smart homes Most Singaporeans order food for delivery Consumers are protective of their personal data Young people are concerned about preserving their online anonymity Friends and family are still the most trusted information source Consumers expect more face-to-face activity post-pandemic Diversity and inclusion Revolut launches Diversity Card as part of the Pride campaign Generation X are keenest to support charitable causes Generation Z want to change the world for the better Most Singaporeans feel comfortable expressing their identity Shoppers are paying more attention to brand values Experience more Home interior platform Livspace opens experience centres as part of omnichannel strategy Singaporeans enjoy socialising both on- and offline Safety and shopping opportunities are key priorities in a holiday Consumers still prefer real world over online experiences Personalisation Modules offers personalised skin care products made with prescription ingredients Young people are the most enthusiastic about virtual activities Millennials are the most individualistic cohort Premiumisation Irvins adds to its range of gourmet healthy savoury snacks Consumers want more simplicity Generation Z have the most confidence in their investments Health, quality and comfort are prized attributes Pursuit of value Giant offers discounts for seniors amid elevated prices Baby Boomers are the most frugal cohort Shoppers are worried about the rising cost of living – especially the elderly Singaporeans embrace the circular economy Shoppers seek ways to make their money go further Shopper reinvented WhatsApp allows Singaporeans to make in-chat payments directly to businesses Trust in brands is most important to Generation Z Consumers mix online with offline shopping S-commerce gains traction as young people seek flexibility Millennials engage most with s-commerce Sustainable living WWF-Singapore promotes reuseable e-commerce packaging in Singapore Singaporeans show concern about global warming Mindful consumption is on the rise Reducing food waste tops the list of green activities Singaporeans are reticent to make their voices heard Recyclable packaging is considered the most sustainable Wellness Health-conscious consumers drive growth in vitamin selection Massage and meditation are the main antidotes to stress Baby Boomers are the most likely to regularly exercise Singaporeans remain wary of health and safety in post-pandemic era Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Singapore. Table of ContentsScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience 7-Eleven caters to busy airport users with its first in-store café concept Singaporeans are using tech to make life easier Consumers seek more flexibility in all areas of life Shoppers want to see goods before buying Convenience drives e-commerce demand Busy Singaporeans lack the time for cooking Digital living PRISM+ capitalises on growing demand for smart homes Most Singaporeans order food for delivery Consumers are protective of their personal data Young people are concerned about preserving their online anonymity Friends and family are still the most trusted information source Consumers expect more face-to-face activity post-pandemic Diversity and inclusion Revolut launches Diversity Card as part of the Pride campaign Generation X are keenest to support charitable causes Generation Z want to change the world for the better Most Singaporeans feel comfortable expressing their identity Shoppers are paying more attention to brand values Experience more Home interior platform Livspace opens experience centres as part of omnichannel strategy Singaporeans enjoy socialising both on- and offline Safety and shopping opportunities are key priorities in a holiday Consumers still prefer real world over online experiences Personalisation Modules offers personalised skin care products made with prescription ingredients Young people are the most enthusiastic about virtual activities Millennials are the most individualistic cohort Premiumisation Irvins adds to its range of gourmet healthy savoury snacks Consumers want more simplicity Generation Z have the most confidence in their investments Health, quality and comfort are prized attributes Pursuit of value Giant offers discounts for seniors amid elevated prices Baby Boomers are the most frugal cohort Shoppers are worried about the rising cost of living – especially the elderly Singaporeans embrace the circular economy Shoppers seek ways to make their money go further Shopper reinvented WhatsApp allows Singaporeans to make in-chat payments directly to businesses Trust in brands is most important to Generation Z Consumers mix online with offline shopping S-commerce gains traction as young people seek flexibility Millennials engage most with s-commerce Sustainable living WWF-Singapore promotes reuseable e-commerce packaging in Singapore Singaporeans show concern about global warming Mindful consumption is on the rise Reducing food waste tops the list of green activities Singaporeans are reticent to make their voices heard Recyclable packaging is considered the most sustainable Wellness Health-conscious consumers drive growth in vitamin selection Massage and meditation are the main antidotes to stress Baby Boomers are the most likely to regularly exercise Singaporeans remain wary of health and safety in post-pandemic era Leverage the power of megatrends to shape your strategy today
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