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トルコのメガトレンドMegatrends in Turkey 本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する8つのメガトレンドの各要約と、各トレンドがトルコでどのように顕在化... もっと見る
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サマリー本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する8つのメガトレンドの各要約と、各トレンドがトルコでどのように顕在化したかについての洞察を提供している。EuromonitorのMegatrends in Turkeyレポートはトルコの消費者支出に影響を与える要因を分析している。消費者ライフスタイルに関するレポートでは、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光をカバーしています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Avane Cloud Kitchens unveils new virtual restaurant concepts Gen X and Millennials are most likely to use tech to improve their daily lives Consumers seek greater flexibility Shoppers want to see what they buy Convenience drives e-commerce demand Cooking is seen as an inconvenience by younger consumers Digital living Turkish central bank moves forward with development of digital lira Turkey is a nation of gamers Consumers are protective of their personal data Millennials most likely to share data for offers Friends and family are the most trusted information source Consumers expect more face-to-face contact post-pandemic Diversity and inclusion DFINITY Foundation and Patika.dev launch Web 3.0 bootcamp for Turkish women Millennials are the most vocal on social media Turkish consumers value helping those in need Most feel comfortable expressing their identity Millennials pay the closest attention to company values Experience more LC Waikiki trials its first metaverse store People now socialise more frequently online than in person Consumers seek relaxation and safety when travelling Consumers still prefer real world over online experiences Personalisation Sabiha Gökçen airport launches new loyalty programme for travellers Millennials are the most enthusiastic about virtual activities Most consumers are looking for unique experiences Premiumisation Kristal Kola set to launch Turkey’s first canned spring water Consumers want a simpler life Gen X have the most confidence in their long-term investments Consumers prioritise health and quality Pursuit of value Nivogo opens Turkey’s first “circular stores” Gen X are the most frugal cohort Concern increases over rising living costs Consumers are starting to embrace the circular economy Gen Z are the most eager to save money Shopper reinvented Hepsiburada Smart by MIMEX – Turkey’s first cashierless store concept Millennials are the most trusting of celebrity-endorsed brands E-commerce is now the preferred channel in many categories S-commerce is on the rise Millennials interact most with brands online Sustainable living New recycling system for drinks containers to be mandatory from 2024 Most are concerned about the impact of global warming Consumers are actively engaged in sustainable practices Reducing plastics use tops the list of green activities Turkish consumers are keen to make their voices heard Biodegradable packaging is considered the most sustainable Wellness Yayla adds to its range of healthy ready meals Herbal remedies are commonly used to alleviate stress Consumers are taking a greater interest in healthy ingredients People remain concerned about health and safety when out and about Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Turkey. Table of ContentsScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Avane Cloud Kitchens unveils new virtual restaurant concepts Gen X and Millennials are most likely to use tech to improve their daily lives Consumers seek greater flexibility Shoppers want to see what they buy Convenience drives e-commerce demand Cooking is seen as an inconvenience by younger consumers Digital living Turkish central bank moves forward with development of digital lira Turkey is a nation of gamers Consumers are protective of their personal data Millennials most likely to share data for offers Friends and family are the most trusted information source Consumers expect more face-to-face contact post-pandemic Diversity and inclusion DFINITY Foundation and Patika.dev launch Web 3.0 bootcamp for Turkish women Millennials are the most vocal on social media Turkish consumers value helping those in need Most feel comfortable expressing their identity Millennials pay the closest attention to company values Experience more LC Waikiki trials its first metaverse store People now socialise more frequently online than in person Consumers seek relaxation and safety when travelling Consumers still prefer real world over online experiences Personalisation Sabiha Gökçen airport launches new loyalty programme for travellers Millennials are the most enthusiastic about virtual activities Most consumers are looking for unique experiences Premiumisation Kristal Kola set to launch Turkey’s first canned spring water Consumers want a simpler life Gen X have the most confidence in their long-term investments Consumers prioritise health and quality Pursuit of value Nivogo opens Turkey’s first “circular stores” Gen X are the most frugal cohort Concern increases over rising living costs Consumers are starting to embrace the circular economy Gen Z are the most eager to save money Shopper reinvented Hepsiburada Smart by MIMEX – Turkey’s first cashierless store concept Millennials are the most trusting of celebrity-endorsed brands E-commerce is now the preferred channel in many categories S-commerce is on the rise Millennials interact most with brands online Sustainable living New recycling system for drinks containers to be mandatory from 2024 Most are concerned about the impact of global warming Consumers are actively engaged in sustainable practices Reducing plastics use tops the list of green activities Turkish consumers are keen to make their voices heard Biodegradable packaging is considered the most sustainable Wellness Yayla adds to its range of healthy ready meals Herbal remedies are commonly used to alleviate stress Consumers are taking a greater interest in healthy ingredients People remain concerned about health and safety when out and about Leverage the power of megatrends to shape your strategy today
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