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ベルギーのメガトレンドMegatrends in Belgium 本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドがベルギーでどのように顕... もっと見る
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サマリー本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドがベルギーでどのように顕在化したかについての洞察を提供している。ユーロモニターの「ベルギーのメガトレンド」レポートは国の消費支出に影響を与える要因を分析している。消費者ライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Colruyt tests unmanned vehicles for last-mile delivery Millennials are making greater use of tech Convenient transport options are a priority Shoppers want to see before they buy… …but are attracted to the convenience of online shopping Younger generations are too busy to cook Digital living Telenet launches a 360-degree WiFi system Belgians lag behind their global peers in most areas of tech Most consumers actively manage their data settings Millennials most likely to value online anonymity Friends and family remain the most important source of information Consumers expect more activities to go online Diversity and inclusion Belgium's AB InBev introduces Ukrainian beer brand Gen X are the most vocal when it comes to expressing political opinion Millennials want to change the world Most Belgians are comfortable expressing their identity Older consumers most likely to buy from trusted companies Experience more Orange Belgium and Microsoft launch new cloud gaming subscription service Friends meet more frequently online Belgians have a fondness for outdoor activities Consumers enjoy tailored experiences More than a fifth of Belgians engage in online video gaming Personalisation Action launches new loyalty app allowing for personalised promotions Belgians are keen to cultivate their online image Tailor-made products and services are gaining traction Premiumisation Le Pain Quotidien launches ecological cannabis bread Consumers seek tailored experiences but don’t want to stand out Millennials are the most confident in their long-term investments Taste and quality are paramount in Belgium Pursuit of value Decathlon trials new sports equipment subscription service Belgian consumers like to find bargains Older generations more concerned about the price of everyday items going up Belgian consumers are invested in the circular economy Older generations not as keen to increase their savings as younger cohorts Shopper reinvented Amazon launches first dedicated platform for the Belgian market Belgians want curated experiences tailored to their personal tastes Belgians far more likely to purchase their travel arrangements online Belgians not as engaged online as their global counterparts Baby Boomers not as comfortable engaging online as other cohorts are Sustainable living Fost Plus and Morssinkhof Plastics build a recycling plant Nearly 60% of Belgians are trying to have a positive impact on the planet Older generations more interested in recycling and repairing their items Using more energy-efficient products is more important to Belgian consumers than average Consumers are keen to make their voices heard Recyclable packaging preferred by Belgian consumers Wellness Delhaize introduces cauliflower-based cheese Belgians are less actively engaged in wellbeing activities than global average Younger cohorts take better care of their health and wellbeing than older generations do Belgians are less concerned about health and safety when they leave their homes Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Belgium. Table of ContentsScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Colruyt tests unmanned vehicles for last-mile delivery Millennials are making greater use of tech Convenient transport options are a priority Shoppers want to see before they buy… …but are attracted to the convenience of online shopping Younger generations are too busy to cook Digital living Telenet launches a 360-degree WiFi system Belgians lag behind their global peers in most areas of tech Most consumers actively manage their data settings Millennials most likely to value online anonymity Friends and family remain the most important source of information Consumers expect more activities to go online Diversity and inclusion Belgium's AB InBev introduces Ukrainian beer brand Gen X are the most vocal when it comes to expressing political opinion Millennials want to change the world Most Belgians are comfortable expressing their identity Older consumers most likely to buy from trusted companies Experience more Orange Belgium and Microsoft launch new cloud gaming subscription service Friends meet more frequently online Belgians have a fondness for outdoor activities Consumers enjoy tailored experiences More than a fifth of Belgians engage in online video gaming Personalisation Action launches new loyalty app allowing for personalised promotions Belgians are keen to cultivate their online image Tailor-made products and services are gaining traction Premiumisation Le Pain Quotidien launches ecological cannabis bread Consumers seek tailored experiences but don’t want to stand out Millennials are the most confident in their long-term investments Taste and quality are paramount in Belgium Pursuit of value Decathlon trials new sports equipment subscription service Belgian consumers like to find bargains Older generations more concerned about the price of everyday items going up Belgian consumers are invested in the circular economy Older generations not as keen to increase their savings as younger cohorts Shopper reinvented Amazon launches first dedicated platform for the Belgian market Belgians want curated experiences tailored to their personal tastes Belgians far more likely to purchase their travel arrangements online Belgians not as engaged online as their global counterparts Baby Boomers not as comfortable engaging online as other cohorts are Sustainable living Fost Plus and Morssinkhof Plastics build a recycling plant Nearly 60% of Belgians are trying to have a positive impact on the planet Older generations more interested in recycling and repairing their items Using more energy-efficient products is more important to Belgian consumers than average Consumers are keen to make their voices heard Recyclable packaging preferred by Belgian consumers Wellness Delhaize introduces cauliflower-based cheese Belgians are less actively engaged in wellbeing activities than global average Younger cohorts take better care of their health and wellbeing than older generations do Belgians are less concerned about health and safety when they leave their homes Leverage the power of megatrends to shape your strategy today
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