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オランダのメガトレンドMegatrends in the Netherlands 本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する10のメガトレンドの各要約と、各トレンドがオランダでどのように顕在化... もっと見る
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サマリー本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する10のメガトレンドの各要約と、各トレンドがオランダでどのように顕在化したかについての洞察を提供している。ユーロモニターの「オランダのメガトレンド」レポートは、国内の消費者支出に影響を与える要因を分析しています。消費者のライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience SPAR teams with Just Eat to offer customers speedy delivery Millennials using more tech to make life easier Consumers want to stay close to home Shoppers want to see before they buy Easy delivery drives demand for online shopping Younger generations are too busy to cook Digital living Tikkie introduces new feature allowing groups to split bills Gen Z make the greatest use of apps Most consumers actively manage their data settings Millennials most likely to value online anonymity Consumer reviews hold the most sway for the Dutch Consumers expect more activities to go online Diversity and inclusion Lalaland.ai creates “body-inclusive” avatars for fashion brands Millennials are the most supportive of causes Baby Boomers are most keen to help those in need Most people are comfortable with expressing their identity Gen Z are most likely to boycott brands or companies Experience more C&A stimulates the senses with immersive store concept Friends now meet more often online than in person The Dutch have a fondness for city breaks Baby Boomers most enjoy tailored experiences Baby Boomers plan to spend more time online Personalisation Verdify uses tech to personalise recipes matching lifestyle and diets Dutch keen to cultivate an online persona Tailor-made products and services are gaining traction Premiumisation Cloetta injects indulgence into liquorice with bite-sized liquorice chocolate treat Consumers enjoy bespoke experiences but don’t want to stand out Millennials are the most confident in their long-term investments Consumers prioritise nutrition and quality Pursuit of value Albert Heijn expands low-priced private label offering Dutch consumers are won over by private label and low-cost products A high percentage of consumers are concerned about price rises Dutch consumers have embraced the circular economy Increasing savings is not likely for many Dutch consumers Shopper reinvented Aldi opens the Netherlands’ first checkout-free supermarket Dutch consumers want curated experiences Purchasing products online is becoming the standard in the Netherlands Dutch less engaged with companies and brands online than their global counterparts Gen Z far more engaged than other cohorts Sustainable living Meatable showcases its first cooked synthetic pork sausage Dutch don’t feel as positive about their actions as the global average Consumers embrace the circular economy Dutch consumers have bigger focus on reducing meat consumption Consumers are keen to make their voices heard Refillable and reuseable packaging appeals more to Dutch consumers Wellness Danone launches first dairy plus plant-based proposition in the milk formula industry Dutch lag behind their global counterparts in wellbeing activities Dutch are keen on physical exercise to reduce stress Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the Netherlands. Table of ContentsScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience SPAR teams with Just Eat to offer customers speedy delivery Millennials using more tech to make life easier Consumers want to stay close to home Shoppers want to see before they buy Easy delivery drives demand for online shopping Younger generations are too busy to cook Digital living Tikkie introduces new feature allowing groups to split bills Gen Z make the greatest use of apps Most consumers actively manage their data settings Millennials most likely to value online anonymity Consumer reviews hold the most sway for the Dutch Consumers expect more activities to go online Diversity and inclusion Lalaland.ai creates “body-inclusive” avatars for fashion brands Millennials are the most supportive of causes Baby Boomers are most keen to help those in need Most people are comfortable with expressing their identity Gen Z are most likely to boycott brands or companies Experience more C&A stimulates the senses with immersive store concept Friends now meet more often online than in person The Dutch have a fondness for city breaks Baby Boomers most enjoy tailored experiences Baby Boomers plan to spend more time online Personalisation Verdify uses tech to personalise recipes matching lifestyle and diets Dutch keen to cultivate an online persona Tailor-made products and services are gaining traction Premiumisation Cloetta injects indulgence into liquorice with bite-sized liquorice chocolate treat Consumers enjoy bespoke experiences but don’t want to stand out Millennials are the most confident in their long-term investments Consumers prioritise nutrition and quality Pursuit of value Albert Heijn expands low-priced private label offering Dutch consumers are won over by private label and low-cost products A high percentage of consumers are concerned about price rises Dutch consumers have embraced the circular economy Increasing savings is not likely for many Dutch consumers Shopper reinvented Aldi opens the Netherlands’ first checkout-free supermarket Dutch consumers want curated experiences Purchasing products online is becoming the standard in the Netherlands Dutch less engaged with companies and brands online than their global counterparts Gen Z far more engaged than other cohorts Sustainable living Meatable showcases its first cooked synthetic pork sausage Dutch don’t feel as positive about their actions as the global average Consumers embrace the circular economy Dutch consumers have bigger focus on reducing meat consumption Consumers are keen to make their voices heard Refillable and reuseable packaging appeals more to Dutch consumers Wellness Danone launches first dairy plus plant-based proposition in the milk formula industry Dutch lag behind their global counterparts in wellbeing activities Dutch are keen on physical exercise to reduce stress Leverage the power of megatrends to shape your strategy today
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