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イタリアのメガトレンドMegatrends in Italy 本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドがイタリアでどのように顕在... もっと見る
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サマリー本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドがイタリアでどのように顕在化したかについての洞察を提供している。Euromonitor's Megatrends in Italy レポートは国の消費者支出に影響を与える要因を分析している。消費者ライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Basko launches 1-hour bicycle delivery service Older consumers want a simpler life Consumers seek more flexibility Shoppers want to see what they buy Convenience drives e-commerce demand Cooking seen as an inconvenience by younger consumers Digital living MOD4 – a mobile game that connects the virtual world with real fashion products Video gaming is highly popular in Italy Consumers are protective of their personal data Millennials prefer online anonymity Product labels are the most trusted information source Consumers expect more online activity post-pandemic Diversity and inclusion Next Age – the EU’s first start-up accelerator targeting the silver economy Gen X are the most vocal on social media Young consumers feel they can change the world for the better Most Italians feel comfortable expressing their identity Older consumers pay the closest attention to company values Experience more FIAT reinvents the customer experience with metaverse showroom People now socialise more frequently online than in person Consumers covet relaxation and safety when travelling More people prefer real world to online experiences Personalisation City Lab Cosmetics offers customers tailor-made make-up and skin care solutions Gen Z are the most enthusiastic about virtual experiences Young consumers prefer unique experiences Premiumisation La Rosa dei Gusti opens pop-up shop to showcase its premium private label range Gen Z are the most individualistic cohort Italians generally lack confidence in their investments Consumers prioritise natural ingredients and high quality Pursuit of value Scalapay expands its BNPL offering Baby Boomers are the most frugal cohort Consumers express concern over the rise in living costs Italians are starting to embrace the circular economy Gen Z are the most eager to save money Shopper reinvented Automated convenience store concept Slipop offers round-the-clock shopping Gen Z are the most prone to impulse purchases Italians enjoy a mix of online and offline shopping Italy lags behind in s-commerce Gen Z interact most with brands online Sustainable living Planet Farms poised to build a new vertical farm Most are concerned about the impact of global warming Italians are strong on recycling Reducing food waste tops the list of green activities Italians are more likely than their global peers to boycott brands they don’t agree with Biodegradable packaging is considered the most sustainable Wellness Sognid’oro continues to innovate in functional herbal teas Massage is the most used stress-buster Millennials are the most active cohort People are concerned about health and safety when out and about Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Italy. Table of ContentsScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Basko launches 1-hour bicycle delivery service Older consumers want a simpler life Consumers seek more flexibility Shoppers want to see what they buy Convenience drives e-commerce demand Cooking seen as an inconvenience by younger consumers Digital living MOD4 – a mobile game that connects the virtual world with real fashion products Video gaming is highly popular in Italy Consumers are protective of their personal data Millennials prefer online anonymity Product labels are the most trusted information source Consumers expect more online activity post-pandemic Diversity and inclusion Next Age – the EU’s first start-up accelerator targeting the silver economy Gen X are the most vocal on social media Young consumers feel they can change the world for the better Most Italians feel comfortable expressing their identity Older consumers pay the closest attention to company values Experience more FIAT reinvents the customer experience with metaverse showroom People now socialise more frequently online than in person Consumers covet relaxation and safety when travelling More people prefer real world to online experiences Personalisation City Lab Cosmetics offers customers tailor-made make-up and skin care solutions Gen Z are the most enthusiastic about virtual experiences Young consumers prefer unique experiences Premiumisation La Rosa dei Gusti opens pop-up shop to showcase its premium private label range Gen Z are the most individualistic cohort Italians generally lack confidence in their investments Consumers prioritise natural ingredients and high quality Pursuit of value Scalapay expands its BNPL offering Baby Boomers are the most frugal cohort Consumers express concern over the rise in living costs Italians are starting to embrace the circular economy Gen Z are the most eager to save money Shopper reinvented Automated convenience store concept Slipop offers round-the-clock shopping Gen Z are the most prone to impulse purchases Italians enjoy a mix of online and offline shopping Italy lags behind in s-commerce Gen Z interact most with brands online Sustainable living Planet Farms poised to build a new vertical farm Most are concerned about the impact of global warming Italians are strong on recycling Reducing food waste tops the list of green activities Italians are more likely than their global peers to boycott brands they don’t agree with Biodegradable packaging is considered the most sustainable Wellness Sognid’oro continues to innovate in functional herbal teas Massage is the most used stress-buster Millennials are the most active cohort People are concerned about health and safety when out and about Leverage the power of megatrends to shape your strategy today
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