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セルビアの小売業Retail in Serbia 2022年の小売eコマースは、オンライン・プレゼンスの立ち上げ、拡大、改善に企業が投資を続けており、現在の金額ベースではオフライン小売よりもダイナミックな成長を続けている。国内外の小売企業は、急成長する... もっと見る
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サマリー2022年の小売eコマースは、オンライン・プレゼンスの立ち上げ、拡大、改善に企業が投資を続けており、現在の金額ベースではオフライン小売よりもダイナミックな成長を続けている。国内外の小売企業は、急成長する市場で競争相手に対するシェアを獲得するため、事業拡大に投資している。セルビアでは一般的に、小売市場（特に食料品小売業）への外資誘致が進んでおり、新たなプレーヤーが続々と参入している。ユーロモニター・インターナショナルのセルビアの小売業に関する調査レポートは、業界を牽引する主要動向と発展についての洞察を提供しています。本レポートではセクターの洞察力を提供するため、すべての小売チャネルを調査しています。チャネルには、ハイパーマーケット、スーパーマーケット、ディスカウントストア、コンビニエンスストア、複合小売店、健康・美容小売店、衣料品・履物小売店、家具・調度品店、DIY・金物店、耐久消費財小売店、レジャー・身の回り品小売店などが含まれます。主要小売企業のプロフィールが掲載されており、業績や直面している課題の分析がなされている。また、店舗を持たない小売業（自動販売、ホームショッピング、インターネット小売、直接販売など）についても分析を行っている。 製品カバー範囲小売Eコマース、小売オフライン データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 このレポートを購入する理由 * 小売市場の詳細な把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Retail in SerbiaEuromonitor International May 2023 List Of Contents And Tables RETAIL IN SERBIA EXECUTIVE SUMMARY Retail in 2022: The big picture Informal retail What next for retail? MARKET DATA Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022 Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022 Table 3 Sales in Retail Offline by Channel: Value 2017-2022 Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022 Table 5 Retail Offline Outlets by Channel: Units 2017-2022 Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022 Table 7 Retail GBO Company Shares: % Value 2018-2022 Table 8 Retail GBN Brand Shares: % Value 2019-2022 Table 9 Retail Offline GBO Company Shares: % Value 2018-2022 Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022 Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022 Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022 Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022 Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027 Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027 Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027 Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027 Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027 Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources GROCERY RETAILERS IN SERBIA KEY DATA FINDINGS 2022 DEVELOPMENTS New store openings provide a boost to grocery retailing Discounters benefit from challenging economic environment as consumers look for value Convenience retailers thriving as consumers return to busier lifestyles PROSPECTS AND OPPORTUNITIES Grocery retailers expected to invest in expanding their store footprint over the forecast period Discounters well positioned to benefit from prevailing economic uncertainty Traditional channels expected to struggle for growth as competition grows CHANNEL DATA Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022 Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022 Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022 Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022 Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022 Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022 Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022 Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022 Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027 Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027 Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027 Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027 Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027 Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027 NON-GROCERY RETAILERS IN SERBIA KEY DATA FINDINGS 2022 DEVELOPMENTS Bags and luggage specialists the big winner as COVID-19 fears subside Dr Max introduces new store format with a wider range of products LC Waikiki thriving thanks to accessible prices PROSPECTS AND OPPORTUNITIES Bright outlook for non-grocery retailers with the economy expected to stabilise Variety stores should benefit from strong value proposition Health and beauty specialists set to continue on an upward trajectory CHANNEL DATA Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022 Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022 Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022 Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022 Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027 Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027 Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027 Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027 Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027 Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027 DIRECT SELLING IN SERBIA KEY DATA FINDINGS 2022 DEVELOPMENTS Competition from e-commerce puts the brakes on growth Smaller players look to lure sales reps away from the competition by offering better conditions Avon keeps the lead despite losing share PROSPECTS AND OPPORTUNITIES Moderate growth projected with direct selling offering opportunities to earn a second income Retail e-commerce the major threat to the channel’s growth Little change expected within the competitive landscape CHANNEL DATA Table 46 Direct Selling by Product: Value 2017-2022 Table 47 Direct Selling by Product: % Value Growth 2017-2022 Table 48 Direct Selling GBO Company Shares: % Value 2018-2022 Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022 Table 50 Direct Selling Forecasts by Product: Value 2022-2027 Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027 RETAIL E-COMMERCE IN SERBIA KEY DATA FINDINGS 2022 DEVELOPMENTS Retail e-commerce thriving as consumers grow to appreciate the convenience and value of shopping online Fashion e-commerce benefiting from investment from key players Improving delivery infrastructure supports demand PROSPECTS AND OPPORTUNITIES Retail e-commerce still has plenty of room to grow with Serbia lagging behind Western European markets Trust is key as consumers place e-commerce retailers under greater scrutiny Fashion retailers likely to embrace an omnichannel approach CHANNEL DATA Table 52 Retail E-Commerce by Product: Value 2017-2022 Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022 Table 54 Retail E-Commerce GBO Company Shares: % Value 2018-2022 Table 55 Retail E-Commerce GBN Brand Shares: % Value 2019-2022 Table 56 Forecast Retail E-Commerce by Product: Value 2022-2027 Table 57 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
SummaryRetail e-commerce continued to see more dynamic growth than offline retail in 2022 in current value terms with companies continuing to invest in setting up, expanding and improving their online presence. Local and international retailers have been investing in expanding their operations in order to gain share over the competition in a rapidly growing market. Serbia in general is attracting foreign investment in its retail market – particularly grocery retailers – with new players continuing to e... Table of ContentsRetail in SerbiaEuromonitor International May 2023 List Of Contents And Tables RETAIL IN SERBIA EXECUTIVE SUMMARY Retail in 2022: The big picture Informal retail What next for retail? MARKET DATA Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022 Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022 Table 3 Sales in Retail Offline by Channel: Value 2017-2022 Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022 Table 5 Retail Offline Outlets by Channel: Units 2017-2022 Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022 Table 7 Retail GBO Company Shares: % Value 2018-2022 Table 8 Retail GBN Brand Shares: % Value 2019-2022 Table 9 Retail Offline GBO Company Shares: % Value 2018-2022 Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022 Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022 Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022 Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022 Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027 Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027 Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027 Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027 Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027 Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources GROCERY RETAILERS IN SERBIA KEY DATA FINDINGS 2022 DEVELOPMENTS New store openings provide a boost to grocery retailing Discounters benefit from challenging economic environment as consumers look for value Convenience retailers thriving as consumers return to busier lifestyles PROSPECTS AND OPPORTUNITIES Grocery retailers expected to invest in expanding their store footprint over the forecast period Discounters well positioned to benefit from prevailing economic uncertainty Traditional channels expected to struggle for growth as competition grows CHANNEL DATA Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022 Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022 Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022 Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022 Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022 Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022 Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022 Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022 Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027 Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027 Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027 Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027 Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027 Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027 NON-GROCERY RETAILERS IN SERBIA KEY DATA FINDINGS 2022 DEVELOPMENTS Bags and luggage specialists the big winner as COVID-19 fears subside Dr Max introduces new store format with a wider range of products LC Waikiki thriving thanks to accessible prices PROSPECTS AND OPPORTUNITIES Bright outlook for non-grocery retailers with the economy expected to stabilise Variety stores should benefit from strong value proposition Health and beauty specialists set to continue on an upward trajectory CHANNEL DATA Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022 Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022 Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022 Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022 Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027 Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027 Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027 Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027 Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027 Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027 DIRECT SELLING IN SERBIA KEY DATA FINDINGS 2022 DEVELOPMENTS Competition from e-commerce puts the brakes on growth Smaller players look to lure sales reps away from the competition by offering better conditions Avon keeps the lead despite losing share PROSPECTS AND OPPORTUNITIES Moderate growth projected with direct selling offering opportunities to earn a second income Retail e-commerce the major threat to the channel’s growth Little change expected within the competitive landscape CHANNEL DATA Table 46 Direct Selling by Product: Value 2017-2022 Table 47 Direct Selling by Product: % Value Growth 2017-2022 Table 48 Direct Selling GBO Company Shares: % Value 2018-2022 Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022 Table 50 Direct Selling Forecasts by Product: Value 2022-2027 Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027 RETAIL E-COMMERCE IN SERBIA KEY DATA FINDINGS 2022 DEVELOPMENTS Retail e-commerce thriving as consumers grow to appreciate the convenience and value of shopping online Fashion e-commerce benefiting from investment from key players Improving delivery infrastructure supports demand PROSPECTS AND OPPORTUNITIES Retail e-commerce still has plenty of room to grow with Serbia lagging behind Western European markets Trust is key as consumers place e-commerce retailers under greater scrutiny Fashion retailers likely to embrace an omnichannel approach CHANNEL DATA Table 52 Retail E-Commerce by Product: Value 2017-2022 Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022 Table 54 Retail E-Commerce GBO Company Shares: % Value 2018-2022 Table 55 Retail E-Commerce GBN Brand Shares: % Value 2019-2022 Table 56 Forecast Retail E-Commerce by Product: Value 2022-2027 Table 57 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
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