Summary

Market Overview
The Global Air Purifier Market reached US$ XX million in 2022 and is expected to record significant growth by reaching up to US$ XX million by 2030, growing at a CAGR of 9.18% during the forecast period (2023-2030).
A device that eliminates impurities in air space to enhance indoor air quality is known as an air purifier. These devices are frequently advertised as beneficial to allergy and asthma sufferers and reduce or eliminate second-hand cigarette smoke. Allergens such as dust, mold spores, pollen and dust mite feces can provoke allergies in sensitive people. VOCs (volatile organic compounds) and smoke particles can harm health. The likelihood of having sick building syndrome symptoms increases when numerous components, such as VOCs, are exposed.
Market Dynamics
The growing demand for air purification devices and rising pollution drive the market. The rising concerns associated with the huge maintenance and installation cost may hamper growth.
Growing demand for air purification devices
The global air purifier market is driven due to growing global awareness and demand for air purifiers. Increasing awareness concerning the health and advantages of air purifiers is expected to boost the market worldwide. Furthermore, growing health consciousness and improved living standards are crucial factors that make air purifiers a daily requirement in most countries.
Air purifiers improve the indoor atmosphere of a room and ensure the strength of the population in urban situations experiencing migraines, cardiovascular diseases and respiratory diseases. Compared with last decade's statistics, the demand for air purifiers has been growing at more than 100% month-on-month due to the worsening global air quality.
Rising pollution levels
Rising pollution levels are the other key factor for the growth of the market globally. The government is taking important steps to support key players in bringing the latest technology and reducing the healthcare risk associated with bad indoor air quality.
For instance, In September 2020, the Air OK brand, a made-in-India air purifier, was launched. The business developed a new indigenous technology called EGAPA Comprehensive for clean air. Air OK is the first indigenous air purifier manufacturer that conducts its R&D and manufactures entirely in India, following the Make in India program. Because of the pandemic's enormous impact, Air OK will soon offer corona-disinfecting air purifiers to battle COVID-19.
Huge cost for maintenance and installation
The huge cost of maintenance and installation of air purifiers is the key restraint hampering the market's growth globally in the forecast period. Air purifiers aren't cheap and can be expensive to operate because they typically run around the clock. People opt for an air purifier with a coverage area of 800 to 1200 square feet and a CADR value of 400-meter cube per hour when installing an air purifier for purifying the entire house, i.e., for areas larger than 700 square feet, which comes at a high cost.
Many air purifiers depend on disposable, consumable filters, which add extra cost to users, limiting the market growth. Every air purifier has a filter that must be changed every six months or even before that. Hence, as per usage & location, regular maintenance is required, which adds up to the growing cost of the product.
COVID-19 Impact Analysis
The COVID-19 pandemic caused an increase in demand for air purifiers from the residential sector in several countries because of increasing awareness about the product. However, the pandemic had a detrimental influence on the business sector, a significant end-user of air purifiers, resulting in a decline in demand.
Furthermore, to combat the spread of COVID-19, governments in several countries have imposed lockdown measures. As a result, stay-at-home and work-from-home policies have increased the demand for air purifiers. Recent studies on the airborne spread of SARS-CoV-2 particles have sparked a surge in demand for air purifiers that can neutralize the virus, boosting the industry's growth. Air purifiers are also recommended by U.S. Centers for Disease Control and Prevention (CDC) to minimize airborne pollutants, such as viruses, in an indoor confined environment, fueling the market growth.
Segment Analysis
By technology, the air purifier market is segmented into HEPA, HEPA with Activated Carbon + HEPA, Activated Carbon and Ion Ozone, activated carbon, UV light, ionizers & ozone generators and others.
Wide usage of HEPA in residential and commercial use
High-efficiency particulate air (HEPA), also called high-efficiency particulate arresting, is a pleated mechanical air filter. It is a form of air filter that eliminates 99.97% of residue, dust, shape, microscopic organisms and air particles with a size of 0.3 microns. Particles that are bigger or more modest are caught with much higher effectiveness.
The HEPA segment by technology holds the most significant market share of the Air Purifiers market owing to the increasing prevalence of asthma, global allergies and demand for clean. These cleaners can remove smoke, pollutants and other small partials, including pollen, dust mites, mold spores and pet dander, making the technology widely popular among residential and commercial end-users.
Geographical Analysis
The growing consumer awareness in Asia-Pacific
Asia-Pacific has been a major driver for propelling demand for the air purifier market. In developing countries, such as India and China, industrial growth is at its peak, which is anticipated to drive the air purifier market. Factors such as growing consumer awareness and increasing promotional activities have got more consumers into retail outlets.
Air pollution hit alarming levels in India, raising the need for air purifiers in every home. Once considered a luxury object in homes, air purifier has become an essential element in the region. The public has adopted this air purification to ensure a healthy indoor environment.
India tops the table of the most polluted cities globally, with 21 of 30 cities having the worst air quality. According to IQAirVisual's data, World Air Quality Report 2019 set Ghaziabad in the top place of the most polluted city globally, accompanied by 20 more cities from India. These scenarios indicate the exponential growth of air purifiers.
Competitive Landscape
The global air purifier market is highly fragmented, with several international and local markets. Companies compete based on price, product specifications and innovation and market presence. There is no single company with enough clout in the air purifier industry to steer the industry in a specific direction. The market comprises several small to medium-sized businesses that compete with one another and large corporations. It implies that new market entrants have enough room for experimentation and innovation. It is possible to tailor marketing techniques in a fragmented market because regional players have a smaller target market.
Major global air purifier market companies include Honeywell International Inc., Daikin Industries, Ltd., Koninklijke Philips, Guardian Technologies, Xiaomi Corporation, Blue Air India Pvt Ltd., Camfil AB, Woongjin Coway Co., Whirlpool Corporation and Americair Corporation.
Blue Air India Pvt Ltd.
Overview: Blueair AB is a subsidiary of Unilever. The company was founded in 2014 and is headquartered in Gurugram, India. Air purification systems for homes and workplaces are designed, manufactured and sold by the company. The company specializes in indoor air purifiers, air cleaners, HEPA filters, room air purifiers and office air purifiers. The company's air purifier family includes five hero series: Classic, Blue, Sense, Pro and JOY S, each with more than 15 air purifier models suitable for various small and large spaces. With 5ACH (Air Changes Per Hour), these air purifiers provide the cleanest indoor air while being highly energy efficient and whisper quiet. All air purifiers are made of recyclable material, keeping the environment in mind.
Product Portfolio: The company offers air purifiers in various models, which include Blueair JOY S, Blueair Cabin P1, Blueair Cabin P2i, Blueair Classic 203 Slim, Blueair Classic 205, Blueair Classic 270E slim, Blueair Classic 280i, Blueair Classic 450E, Blueair Classic 480i, Blueair Classic 680i, Blueair Sense+, Blueair Pro M, Blueair Pro L and Blueair Pro XL.
Key Development: In March 2019, Blueair, a Unilever-owned indoor air purification technology company, expanded into the Indian market by leveraging Hindustan Unilever's distribution and sales strength.
Why Purchase the Report?
• Visualize the air purifier market segmentation by technology, end-user and region, highlighting the critical commercial assets and players.
• Identify commercial opportunities in the air purifier market by analyzing trends and co-development deals.
• Excel data sheet with thousands of air purifier market-level 4/5 segmentation points.
• Pdf report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
• Product mapping in excel for the key product of all major market players
The global air purifier market report would provide access to an approx. 53 market data table, 44 figures and 204 pages.
• Air Purifier Providers/Buyers
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