米国マグカップ市場-2031年までの産業動向と予測U.S. Mug Market - Industry Trends and Forecast to 2031 米国のマグカップ市場は、2023年の76億1,242万米ドルから2031年には109億3,529万米ドルに達し、2024年から2031年の予測期間において年平均成長率4.7%で成長すると予測されている。 市場区分 米国マグカップ... もっと見る
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サマリー米国のマグカップ市場は、2023年の76億1,242万米ドルから2031年には109億3,529万米ドルに達し、2024年から2031年の予測期間において年平均成長率4.7%で成長すると予測されている。市場区分 米国マグカップ市場:タイプ別(クラシックマグ、トラベルマグ、タンブラー、デミタス、スープマグ、ドリンクウェア、グラス、その他)、素材別(セラミック、ステンレススチール、ガラス、磁器、プラスチック、ボーンチャイナ、メラミン、その他)、製品タイプ別(注ぎ足しマグ、ダブルウォールマグ、蓋付きマグ、温度調節マグ、名入れマグ、スナックトレイ付きマグ、足付きマグ、ノベルティマグ、ビンテージマグ、3Dマグ、その他)、容量(400ml未満、401~600ml、601~800ml、801~1000ml、1000ml以上)、ハンドルタイプ(オープンハンドル、クローズドハンドル、ハンドルレス、Oハンドルマグ)、形状(ラウンドベリーマグ、ダイナーマグ、タンカードマグ、トールベリーマグ、キャンピングカーマグ、アビーマグ、ストレートマグ、ランチャーマグ、その他)、エンドユーザー(商業用、家庭用/住宅用)、流通チャネル(オフラインとオンライン) - 2031年までの産業動向と予測 米国マグカップ市場動向の概要 促進要因 - 耐熱性ドリンクウェアの人気上昇 - カフェ文化の成長とスペシャルティコーヒーの消費拡大 - カスタマイズやパーソナライズされたマグカップ製品の採用傾向の上昇 阻害要因 - 食品用容器の厳しい品質・安全基準の遵守 機会 - マグカップ製品の継続的研究開発 - コーポレート・ギフティングやブランド・マーチャンダイジングへの組み込み 市場プレイヤー 米国のマグカップ市場に参入している主な企業は以下の通り: - ロックロック社 - リビー - タッパーウェア - スティライト・インターナショナル - レノックス・コーポレーション - サーモス - 象印マホービン株式会社 - リバティーワークス - ボルミオリ・ルイジS.p.A. - ゴーダ株式会社 - HPG 目次TABLE OF CONTENTS1 INTRODUCTION 12 1.1 OBJECTIVES OF THE STUDY 12 1.2 MARKET DEFINITION 12 1.3 OVERVIEW OF THE U.S. MUG MARKET 12 1.4 CURRENCY AND PRICING 13 1.5 LIMITATIONS 13 1.6 MARKETS COVERED 13 2 MARKET SEGMENTATION 16 2.1 MARKETS COVERED 16 2.2 YEARS CONSIDERED FOR THE STUDY 17 2.3 GEOGRAPHIC SCOPE 17 2.4 DBMR TRIPOD DATA VALIDATION MODEL 18 2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 21 2.6 DBMR MARKET POSITION GRID 22 2.7 VENDOR SHARE ANALYSIS 23 2.8 MULTIVARIATE MODELLING 24 2.9 MARKET END USE COVERAGE GRID 25 2.10 SECONDARY SOURCES 26 2.11 ASSUMPTIONS 26 3 EXECUTIVE SUMMARY 27 4 PREMIUM INSIGHTS 30 4.1 PORTER’S FIVE FORCES 31 4.1.1 THREAT OF NEW ENTRANTS 31 4.1.2 THREAT OF SUBSTITUTES 32 4.1.3 BARGAINING POWER OF BUYERS 32 4.1.4 BARGAINING POWER OF SUPPLIERS 32 4.1.5 COMPETITIVE RIVALRY 33 4.2 APPLICATIONS AND PRICE ANALYSIS: U.S. MUG MARKET 34 4.2.1 APPLICATION 34 4.2.2 LOCKNLOCK CO. 34 4.2.3 LIBBEY 34 4.2.4 TUPPERWARE 34 4.2.5 STEELITE INTERNATIONAL- INSPIRED MUG 35 4.2.6 LENOX CORPORATION- INSPIRED MUG 35 4.2.7 PRICE ANALYSIS: U.S. MUG MARKET 35 4.2.8 BUDGET-FRIENDLY OPTIONS ( USD 1 – USD 5 PER MUG): 35 4.2.9 MID-RANGE OPTIONS ( USD 5 – USD 10 PER MUG): 35 4.3 BRAND OUTLOOK 36 4.3.1 COMPARATIVE BRAND ANALYSIS 36 4.3.2 PRODUCT VS BRAND OVERVIEW 36 4.4 BRAND OUTLOOK GRID 38 4.5 CONSUMERS BUYING BEHAVIOUR 39 4.5.1 OVERVIEW 39 4.5.2 BUYING STRATEGIES 39 4.5.2.1 RECOMMENDATIONS FROM FAMILY, FRIENDS, AND DEALERS 39 4.5.2.2 RESEARCH 39 4.5.2.3 IMPULSIVE 39 4.5.3 ADVERTISEMENT 40 4.5.3.1 TELEVISION ADVERTISEMENT 40 4.5.3.2 ONLINE ADVERTISEMENT 40 4.5.3.3 IN-STORE ADVERTISEMENT 40 4.5.3.4 OUTDOOR ADVERTISEMENT 40 4.6 FACTORS AFFECTING BUYING DECISION 41 4.6.1 MATERIAL QUALITY AND DURABILITY 41 4.6.2 DESIGN AND AESTHETIC APPEAL 41 4.6.3 FUNCTIONALITY AND ERGONOMICS 41 4.6.4 BRAND REPUTATION AND TRUST 41 4.6.5 PRICING AND VALUE FOR MONEY 41 4.6.6 ENVIRONMENTAL CONSIDERATIONS 41 4.6.7 PERSONALIZATION AND CUSTOMIZATION OPTIONS 41 4.7 IMPACT OF ECONOMIC SLOWDOWN ON U.S. MUG MARKET 42 4.7.1 OVERVIEW 42 4.7.2 IMPACT ON PRICE 42 4.7.3 IMPACT ON SUPPLY CHAIN 42 4.7.4 IMPACT ON SHIPMENT 43 4.7.5 IMPACT ON COMPANIES’ STRATEGIC DECISIONS 43 4.8 IMPORT-EXPORT ANALYSIS (VALUE AND VOLUME) 44 4.8.1 IMPORT DATA 44 4.8.2 EXPORT DATA 44 4.9 PRODUCT ADOPTION SCENARIO 45 4.9.1 OVERVIEW 45 4.9.2 PRODUCT AWARENESS 45 4.9.3 PRODUCT INTEREST 46 4.9.4 PRODUCT EVALUATION 46 4.9.5 PRODUCT TRIAL 46 4.9.6 PRODUCT ADOPTION 46 4.9.7 CONCLUSION 46 4.10 PRODUCTION CAPACITY OVERVIEW 47 4.11 RAW MATERIAL SOURCING ANALYSIS 48 4.11.1 INTRODUCTION 48 4.11.2 RAW MATERIAL SOURCING 48 4.11.3 ANALYSIS AND QUALITY CONTROL 48 4.11.4 ENVIRONMENTAL CONSIDERATIONS 48 4.11.5 CONCLUSION 49 4.12 STRATEGIES FOR PRODUCT PROMOTION 50 4.12.1 ELEVATION THROUGH MATERIAL SELECTION 50 4.12.1.1 HIGH-END MATERIALS 50 4.12.1.2 INNOVATIVE FINISHES 50 4.12.2 DESIGN EXCELLENCE 50 4.12.2.1 CUSTOMIZED DESIGN ELEMENTS 50 4.12.2.2 IMITED EDITION CONCEPTS 50 4.12.3 ENHANCED FUNCTIONALITY 50 4.12.3.1 SMART MUG TECHNOLOGY 50 4.12.3.2 MULTI-FUNCTIONAL DESIGNS 50 4.12.4 PERSONALIZATION FOR A PREMIUM TOUCH 51 4.12.4.1 INDIVIDUALIZED ENGRAVINGS 51 4.12.4.2 TAILORED PACKAGING: 51 4.12.5 EXPERIENTIAL ELEMENTS 51 4.12.5.1 BRANDED EXPERIENCES 51 4.12.5.2 INTERACTIVE AUGMENTED REALITY (AR) 51 4.12.6 COLLABORATIVE SUPPLIER RELATIONSHIPS 51 4.13 SUPPLY CHAIN ANALYSIS 52 4.13.1 OVERVIEW 52 4.13.2 RAW MATERIAL SOURCING 52 4.13.3 MANUFACTURING 52 4.13.4 DISTRIBUTION AND LOGISTICS 52 4.13.5 RETAIL 52 4.13.6 CONSUMER TRENDS AND MARKETING 53 4.13.7 LOGISTIC COST SCENARIO 53 4.13.8 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 53 5 REGULATORY COVERAGE 55 6 MARKET OVERVIEW 57 6.1 DRIVERS 59 6.1.1 RISE IN THE POPULARITY OF THERMAL-RESISTANT DRINKWARE 59 6.1.2 GROWTH IN CAFÉ CULTURE AND RISING CONSUMPTION OF SPECIALTY COFFEE 59 6.1.3 RISING TREND IN THE ADOPTION OF CUSTOMIZED AND PERSONALIZED MUG PRODUCTS 60 6.2 RESTRAINT 61 6.2.1 ADHERENCE TO STRINGENT QUALITY AND SAFETY STANDARDS FOR FOOD-GRADE CONTAINERS 61 6.3 OPPORTUNITIES 62 6.3.1 ONGOING R&D ASSOCIATED WITH MUG PRODUCTS 62 6.3.2 INCORPORATION OF CORPORATE GIFTING AND BRAND MERCHANDISING 62 6.4 CHALLENGE 63 6.4.1 CONCERNS RELATED TO THE HARMFUL EFFECTS ASSOCIATED WITH MUG PRODUCTS 63 7 U.S. MUG MARKET, BY TYPE 65 7.1 OVERVIEW 66 7.2 CLASSIC MUG 67 7.3 TRAVEL MUG 67 7.4 TUMBLERS 68 7.5 DEMITASSE 68 7.6 SOUP MUG 68 7.7 DRINKWARE 68 7.8 GLASSES 68 7.9 OTHERS 68 8 U.S. MUG MARKET, BY MATERIAL TYPE 69 8.1 OVERVIEW 70 8.2 CERAMIC 71 8.3 STAINLESS STEEL 71 8.4 GLASS 71 8.5 PORCELAIN 71 8.6 PLASTIC 71 8.7 BONE CHINA 71 8.8 MELAMINE 72 8.9 OTHERS 72 9 U.S. MUG MARKET, BY PRODUCT TYPE 73 9.1 OVERVIEW 74 9.2 POUR OVER MUG 75 9.3 DOUBLE WALLED MUG 75 9.4 LIDDED MUG 75 9.5 TEMPERATURE CONTROLLED MUG 75 9.6 PERSONALIZED MUG 75 9.7 MUG WITH SNACK TRAY 76 9.8 FOOTED MUG 76 9.9 NOVELTY MUG 76 9.10 VINTAGE MUG 76 9.11 3D MUG 76 9.12 OTHERS 76 10 U.S. MUG MARKET, BY CAPACITY 77 10.1 OVERVIEW 78 10.2 LESS THAN 400 ML 79 10.3 401-600 ML 79 10.4 601-800 ML 79 10.5 801-1000 ML 79 10.6 MORE THAN 1000 ML 79 11 U.S. MUG MARKET, BY HANDLE TYPE 80 11.1 OVERVIEW 81 11.2 OPEN HANDLE 82 11.3 CLOSED HANDLE 82 11.4 HANDLELESS 82 11.5 O HANDLE MUG 82 12 U.S. MUG MARKET, BY SHAPE 83 12.1 OVERVIEW 84 12.2 ROUND BELLY MUG 85 12.3 DINER MUG 85 12.4 TANKARD MUG 85 12.5 TALL BELLY MUG 85 12.6 CAMPER MUG 85 12.7 ABBY MUG 85 12.8 STRAIGHT MUG 86 12.9 RANCHER MUG 86 12.10 OTHERS 86 13 U.S. MUG MARKET, BY END USER 87 13.1 OVERVIEW 88 13.2 COMMERCIAL 89 13.2.1 COMMERCIAL, BY TYPE 89 13.3 HOUSEHOLD/ RESIDENTIAL 89 14 U.S. MUG MARKET, BY DISTRIBUTION CHANNEL 90 14.1 OVERVIEW 91 14.2 OFFLINE 92 14.2.1 OFFLINE, BY TYPE 92 14.3 ONLINE 92 14.3.1 ONLINE, BY TYPE 92 15 COMPANY LANDSCAPE: U.S. MUG MARKET 93 15.1 COMPANY SHARE ANALYSIS: U.S. 93 16 SWOT ANALYSIS 94 17 COMPANY PROFILES 95 17.1 LOCKNLOCK CO. 95 17.1.1 COMPANY SNAPSHOT 95 17.1.2 REVENUE ANALYSIS 95 17.1.3 PRODUCT PORTFOLIO 96 17.1.4 RECENT DEVELOPMENTS 96 17.2 LIBBEY 97 17.2.1 COMPANY SNAPSHOT 97 17.2.2 PRODUCT PORTFOLIO 97 17.2.3 RECENT DEVELOPMENTS 97 17.3 TUPPERWARE 98 17.3.1 COMPANY SNAPSHOT 98 17.3.2 REVENUE ANALYSIS 98 17.3.3 PRODUCT PORTFOLIO 99 17.3.4 RECENT DEVELOPMENTS 99 17.4 STEELITE INTERNATIONAL 100 17.4.1 COMPANY SNAPSHOT 100 17.4.2 PRODUCT PORTFOLIO 100 17.4.3 RECENT DEVELOPMENTS 100 17.5 LENOX CORPORATION 101 17.5.1 COMPANY SNAPSHOT 101 17.5.2 PRODUCT PORTFOLIO 101 17.5.3 RECENT DEVELOPMENTS 102 17.6 BORMIOLI LUIGI S.P.A. 103 17.6.1 COMPANY SNAPSHOT 103 17.6.2 PRODUCT PORTFOLIO 103 17.6.3 RECENT DEVELOPMENTS 103 17.7 GOUDA, INC. 104 17.7.1 COMPANY SNAPSHOT 104 17.7.2 PRODUCT PORTFOLIO 104 17.7.3 RECENT DEVELOPMENTS 104 17.8 HPG 105 17.8.1 COMPANY SNAPSHOT 105 17.8.2 PRODUCT PORTFOLIO 105 17.8.3 RECENT DEVELOPMENTS 106 17.9 LIBERTY WORKS, LLC 107 17.9.1 COMPANY SNAPSHOT 107 17.9.2 PRODUCT PORTFOLIO 107 17.9.3 RECENT DEVELOPMENTS 107 17.10 THERMOS L.L.C. 108 17.10.1 COMPANY SNAPSHOT 108 17.10.2 PRODUCT PORTFOLIO 108 17.10.3 RECENT DEVELOPMENTS 109 17.11 ZOJIRUSHI CORPORATION 110 17.11.1 COMPANY SNAPSHOT 110 17.11.2 REVENUE ANALYSIS 110 17.11.3 PRODUCT PORTFOLIO 111 17.11.4 RECENT DEVELOPMENTS 111 18 QUESTIONNAIRE 112 19 RELATED REPORTS 117
SummaryThe U.S. mug market is expected to reach USD 10,935.29 million by 2031 from USD 7,612.42 million in 2023, growing at a CAGR of 4.7% in the forecast period of 2024 to 2031. Table of ContentsTABLE OF CONTENTS1 INTRODUCTION 12 1.1 OBJECTIVES OF THE STUDY 12 1.2 MARKET DEFINITION 12 1.3 OVERVIEW OF THE U.S. MUG MARKET 12 1.4 CURRENCY AND PRICING 13 1.5 LIMITATIONS 13 1.6 MARKETS COVERED 13 2 MARKET SEGMENTATION 16 2.1 MARKETS COVERED 16 2.2 YEARS CONSIDERED FOR THE STUDY 17 2.3 GEOGRAPHIC SCOPE 17 2.4 DBMR TRIPOD DATA VALIDATION MODEL 18 2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 21 2.6 DBMR MARKET POSITION GRID 22 2.7 VENDOR SHARE ANALYSIS 23 2.8 MULTIVARIATE MODELLING 24 2.9 MARKET END USE COVERAGE GRID 25 2.10 SECONDARY SOURCES 26 2.11 ASSUMPTIONS 26 3 EXECUTIVE SUMMARY 27 4 PREMIUM INSIGHTS 30 4.1 PORTER’S FIVE FORCES 31 4.1.1 THREAT OF NEW ENTRANTS 31 4.1.2 THREAT OF SUBSTITUTES 32 4.1.3 BARGAINING POWER OF BUYERS 32 4.1.4 BARGAINING POWER OF SUPPLIERS 32 4.1.5 COMPETITIVE RIVALRY 33 4.2 APPLICATIONS AND PRICE ANALYSIS: U.S. MUG MARKET 34 4.2.1 APPLICATION 34 4.2.2 LOCKNLOCK CO. 34 4.2.3 LIBBEY 34 4.2.4 TUPPERWARE 34 4.2.5 STEELITE INTERNATIONAL- INSPIRED MUG 35 4.2.6 LENOX CORPORATION- INSPIRED MUG 35 4.2.7 PRICE ANALYSIS: U.S. MUG MARKET 35 4.2.8 BUDGET-FRIENDLY OPTIONS ( USD 1 – USD 5 PER MUG): 35 4.2.9 MID-RANGE OPTIONS ( USD 5 – USD 10 PER MUG): 35 4.3 BRAND OUTLOOK 36 4.3.1 COMPARATIVE BRAND ANALYSIS 36 4.3.2 PRODUCT VS BRAND OVERVIEW 36 4.4 BRAND OUTLOOK GRID 38 4.5 CONSUMERS BUYING BEHAVIOUR 39 4.5.1 OVERVIEW 39 4.5.2 BUYING STRATEGIES 39 4.5.2.1 RECOMMENDATIONS FROM FAMILY, FRIENDS, AND DEALERS 39 4.5.2.2 RESEARCH 39 4.5.2.3 IMPULSIVE 39 4.5.3 ADVERTISEMENT 40 4.5.3.1 TELEVISION ADVERTISEMENT 40 4.5.3.2 ONLINE ADVERTISEMENT 40 4.5.3.3 IN-STORE ADVERTISEMENT 40 4.5.3.4 OUTDOOR ADVERTISEMENT 40 4.6 FACTORS AFFECTING BUYING DECISION 41 4.6.1 MATERIAL QUALITY AND DURABILITY 41 4.6.2 DESIGN AND AESTHETIC APPEAL 41 4.6.3 FUNCTIONALITY AND ERGONOMICS 41 4.6.4 BRAND REPUTATION AND TRUST 41 4.6.5 PRICING AND VALUE FOR MONEY 41 4.6.6 ENVIRONMENTAL CONSIDERATIONS 41 4.6.7 PERSONALIZATION AND CUSTOMIZATION OPTIONS 41 4.7 IMPACT OF ECONOMIC SLOWDOWN ON U.S. MUG MARKET 42 4.7.1 OVERVIEW 42 4.7.2 IMPACT ON PRICE 42 4.7.3 IMPACT ON SUPPLY CHAIN 42 4.7.4 IMPACT ON SHIPMENT 43 4.7.5 IMPACT ON COMPANIES’ STRATEGIC DECISIONS 43 4.8 IMPORT-EXPORT ANALYSIS (VALUE AND VOLUME) 44 4.8.1 IMPORT DATA 44 4.8.2 EXPORT DATA 44 4.9 PRODUCT ADOPTION SCENARIO 45 4.9.1 OVERVIEW 45 4.9.2 PRODUCT AWARENESS 45 4.9.3 PRODUCT INTEREST 46 4.9.4 PRODUCT EVALUATION 46 4.9.5 PRODUCT TRIAL 46 4.9.6 PRODUCT ADOPTION 46 4.9.7 CONCLUSION 46 4.10 PRODUCTION CAPACITY OVERVIEW 47 4.11 RAW MATERIAL SOURCING ANALYSIS 48 4.11.1 INTRODUCTION 48 4.11.2 RAW MATERIAL SOURCING 48 4.11.3 ANALYSIS AND QUALITY CONTROL 48 4.11.4 ENVIRONMENTAL CONSIDERATIONS 48 4.11.5 CONCLUSION 49 4.12 STRATEGIES FOR PRODUCT PROMOTION 50 4.12.1 ELEVATION THROUGH MATERIAL SELECTION 50 4.12.1.1 HIGH-END MATERIALS 50 4.12.1.2 INNOVATIVE FINISHES 50 4.12.2 DESIGN EXCELLENCE 50 4.12.2.1 CUSTOMIZED DESIGN ELEMENTS 50 4.12.2.2 IMITED EDITION CONCEPTS 50 4.12.3 ENHANCED FUNCTIONALITY 50 4.12.3.1 SMART MUG TECHNOLOGY 50 4.12.3.2 MULTI-FUNCTIONAL DESIGNS 50 4.12.4 PERSONALIZATION FOR A PREMIUM TOUCH 51 4.12.4.1 INDIVIDUALIZED ENGRAVINGS 51 4.12.4.2 TAILORED PACKAGING: 51 4.12.5 EXPERIENTIAL ELEMENTS 51 4.12.5.1 BRANDED EXPERIENCES 51 4.12.5.2 INTERACTIVE AUGMENTED REALITY (AR) 51 4.12.6 COLLABORATIVE SUPPLIER RELATIONSHIPS 51 4.13 SUPPLY CHAIN ANALYSIS 52 4.13.1 OVERVIEW 52 4.13.2 RAW MATERIAL SOURCING 52 4.13.3 MANUFACTURING 52 4.13.4 DISTRIBUTION AND LOGISTICS 52 4.13.5 RETAIL 52 4.13.6 CONSUMER TRENDS AND MARKETING 53 4.13.7 LOGISTIC COST SCENARIO 53 4.13.8 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 53 5 REGULATORY COVERAGE 55 6 MARKET OVERVIEW 57 6.1 DRIVERS 59 6.1.1 RISE IN THE POPULARITY OF THERMAL-RESISTANT DRINKWARE 59 6.1.2 GROWTH IN CAFÉ CULTURE AND RISING CONSUMPTION OF SPECIALTY COFFEE 59 6.1.3 RISING TREND IN THE ADOPTION OF CUSTOMIZED AND PERSONALIZED MUG PRODUCTS 60 6.2 RESTRAINT 61 6.2.1 ADHERENCE TO STRINGENT QUALITY AND SAFETY STANDARDS FOR FOOD-GRADE CONTAINERS 61 6.3 OPPORTUNITIES 62 6.3.1 ONGOING R&D ASSOCIATED WITH MUG PRODUCTS 62 6.3.2 INCORPORATION OF CORPORATE GIFTING AND BRAND MERCHANDISING 62 6.4 CHALLENGE 63 6.4.1 CONCERNS RELATED TO THE HARMFUL EFFECTS ASSOCIATED WITH MUG PRODUCTS 63 7 U.S. MUG MARKET, BY TYPE 65 7.1 OVERVIEW 66 7.2 CLASSIC MUG 67 7.3 TRAVEL MUG 67 7.4 TUMBLERS 68 7.5 DEMITASSE 68 7.6 SOUP MUG 68 7.7 DRINKWARE 68 7.8 GLASSES 68 7.9 OTHERS 68 8 U.S. MUG MARKET, BY MATERIAL TYPE 69 8.1 OVERVIEW 70 8.2 CERAMIC 71 8.3 STAINLESS STEEL 71 8.4 GLASS 71 8.5 PORCELAIN 71 8.6 PLASTIC 71 8.7 BONE CHINA 71 8.8 MELAMINE 72 8.9 OTHERS 72 9 U.S. MUG MARKET, BY PRODUCT TYPE 73 9.1 OVERVIEW 74 9.2 POUR OVER MUG 75 9.3 DOUBLE WALLED MUG 75 9.4 LIDDED MUG 75 9.5 TEMPERATURE CONTROLLED MUG 75 9.6 PERSONALIZED MUG 75 9.7 MUG WITH SNACK TRAY 76 9.8 FOOTED MUG 76 9.9 NOVELTY MUG 76 9.10 VINTAGE MUG 76 9.11 3D MUG 76 9.12 OTHERS 76 10 U.S. MUG MARKET, BY CAPACITY 77 10.1 OVERVIEW 78 10.2 LESS THAN 400 ML 79 10.3 401-600 ML 79 10.4 601-800 ML 79 10.5 801-1000 ML 79 10.6 MORE THAN 1000 ML 79 11 U.S. MUG MARKET, BY HANDLE TYPE 80 11.1 OVERVIEW 81 11.2 OPEN HANDLE 82 11.3 CLOSED HANDLE 82 11.4 HANDLELESS 82 11.5 O HANDLE MUG 82 12 U.S. MUG MARKET, BY SHAPE 83 12.1 OVERVIEW 84 12.2 ROUND BELLY MUG 85 12.3 DINER MUG 85 12.4 TANKARD MUG 85 12.5 TALL BELLY MUG 85 12.6 CAMPER MUG 85 12.7 ABBY MUG 85 12.8 STRAIGHT MUG 86 12.9 RANCHER MUG 86 12.10 OTHERS 86 13 U.S. MUG MARKET, BY END USER 87 13.1 OVERVIEW 88 13.2 COMMERCIAL 89 13.2.1 COMMERCIAL, BY TYPE 89 13.3 HOUSEHOLD/ RESIDENTIAL 89 14 U.S. MUG MARKET, BY DISTRIBUTION CHANNEL 90 14.1 OVERVIEW 91 14.2 OFFLINE 92 14.2.1 OFFLINE, BY TYPE 92 14.3 ONLINE 92 14.3.1 ONLINE, BY TYPE 92 15 COMPANY LANDSCAPE: U.S. MUG MARKET 93 15.1 COMPANY SHARE ANALYSIS: U.S. 93 16 SWOT ANALYSIS 94 17 COMPANY PROFILES 95 17.1 LOCKNLOCK CO. 95 17.1.1 COMPANY SNAPSHOT 95 17.1.2 REVENUE ANALYSIS 95 17.1.3 PRODUCT PORTFOLIO 96 17.1.4 RECENT DEVELOPMENTS 96 17.2 LIBBEY 97 17.2.1 COMPANY SNAPSHOT 97 17.2.2 PRODUCT PORTFOLIO 97 17.2.3 RECENT DEVELOPMENTS 97 17.3 TUPPERWARE 98 17.3.1 COMPANY SNAPSHOT 98 17.3.2 REVENUE ANALYSIS 98 17.3.3 PRODUCT PORTFOLIO 99 17.3.4 RECENT DEVELOPMENTS 99 17.4 STEELITE INTERNATIONAL 100 17.4.1 COMPANY SNAPSHOT 100 17.4.2 PRODUCT PORTFOLIO 100 17.4.3 RECENT DEVELOPMENTS 100 17.5 LENOX CORPORATION 101 17.5.1 COMPANY SNAPSHOT 101 17.5.2 PRODUCT PORTFOLIO 101 17.5.3 RECENT DEVELOPMENTS 102 17.6 BORMIOLI LUIGI S.P.A. 103 17.6.1 COMPANY SNAPSHOT 103 17.6.2 PRODUCT PORTFOLIO 103 17.6.3 RECENT DEVELOPMENTS 103 17.7 GOUDA, INC. 104 17.7.1 COMPANY SNAPSHOT 104 17.7.2 PRODUCT PORTFOLIO 104 17.7.3 RECENT DEVELOPMENTS 104 17.8 HPG 105 17.8.1 COMPANY SNAPSHOT 105 17.8.2 PRODUCT PORTFOLIO 105 17.8.3 RECENT DEVELOPMENTS 106 17.9 LIBERTY WORKS, LLC 107 17.9.1 COMPANY SNAPSHOT 107 17.9.2 PRODUCT PORTFOLIO 107 17.9.3 RECENT DEVELOPMENTS 107 17.10 THERMOS L.L.C. 108 17.10.1 COMPANY SNAPSHOT 108 17.10.2 PRODUCT PORTFOLIO 108 17.10.3 RECENT DEVELOPMENTS 109 17.11 ZOJIRUSHI CORPORATION 110 17.11.1 COMPANY SNAPSHOT 110 17.11.2 REVENUE ANALYSIS 110 17.11.3 PRODUCT PORTFOLIO 111 17.11.4 RECENT DEVELOPMENTS 111 18 QUESTIONNAIRE 112 19 RELATED REPORTS 117
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