Summary

The hair care appliances market is expected to grow at a strong CAGR of around 6.4% during the forecast period. The market is growing with increased awareness of adverse chemical reactions for permanent hair treatments. The chemical formulations used in such processes consist of several active ingredients such as formaldehyde, parabens, and bisphenols that are carcinogens and, therefore, lead to severe cancer conditions. For instance, in December 2019, the International Journal of Cancer published a research article, hair dye and chemical straightener use and breast cancer risk in a large US population of black and white women, which stated that the women undergoing chemical hair straightening at least every 5 to 8 weeks were about 30% more likely to develop breast cancer. Furthermore, a study published in the Journal of the National Cancer Institute estimated that approximately 1.64% of the women who never used hair straighteners would go on to develop uterine cancer by the age of 70, but for frequent users, that risk goes up to 4.05%. Therefore, rising awareness regarding the negative health effects of chemicals is expected to propel the consumption of hair care appliances that do not need chemicals for styling needs.

Some of the major players operating in the market Dyson; Revlon; Jemella Ltd; Conair LLC; CLOUD NINE; Koninklijke Philips N.V.; KISS PRODUCTS INC.; Spectrum Brands, Inc.; Drybar, LLC; and INSTYLER. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report
“Amongst product, the multipurpose applainces segment to grow with high CAGR during the forecast period”
Based on the product, the market is segmented into flat iron, hair dryer, hair curler, hot brush, and multi-purpose appliances. The multipurpose appliances is anticipated to grow with significant CAGR during the forecast period. In the last few years, multi-purpose appliances or kits are gaining significant traction among consumers owing to their cost efficacy and availability of all styling tools in a single appliance. The surge in awareness regarding the importance of overall hair styling and care regime, coupled with emerging trends in fashion, and social media’s influence toward aesthetically appealing looks, is also expected to boost the market growth. In addition, increasing the company’s investment is also driving the segmental share during the forecast period. For instance, in August 2022, Dyson launched Airwrap Multi-Styler in Indian Market.

“Amongst mobility, the portable category held a significant share of the market in 2021”
By mobility, the market is segmented into portable and non-portable. The demand for portable hair care appliances is growing significantly owing to their various benefits in terms of convenience, time-saving, versatility, affordability, and safety. These appliances are ideal for travelers, students, or busy professionals who have busy lifestyles. Moreover, these appliances have continuously advanced and now incorporate advanced technology which enhances their performance. For example, some portable hair dryers come with ionic technology which minimizes frizz and static. Owing to these benefits, companies are rapidly launching portable appliances in the market. For instance, in March 2020, Dyson launched Corrale Straightener, which is cordless, making it easy to use on the go.

“Amongst end user, the women category held a significant share of the market in 2021”
By end user, the market is bifurcated into women and men. Women held the dominant share of the market in 2021 as women are highly concerned about their hair and thus invest a lot of time and money in maintaining hair’s health and appearance. Hair dryers, flat iron, brushes, curlers, and others are some of the most popular hair care appliances used by women. The growing popularity of these is attributed to the rising trend of hair styling, increasing fashion consciousness, and rising awareness regarding hair care. For instance, according to a survey by Dyson, around 68% of the women in the US use a hair dryer, and 47% use flat iron regularly. The survey also demonstrated that 33% of the women use a curling iron and 17% utilize hot brush. Moreover, several companies have also started campaigning to promote the use of hair care appliances among women. For instance, in February 2023, Philips announced a new campaign with Alia Bhatt to promote hair straightening products. Thus, these factors are driving the adoption of hair care appliances among women during the forecast period.

“Asia Pacific to grow with high CAGR during the forecast period”
The Asia Pacific market is expected to register highest growth rate in the forecast period due to rising disposable income, changing fashion trends, and increasing awareness about hair care products and tools. Furthermore, the increasing spending on personal grooming in South Asian nations, including Japan, and Australia, is significantly contributing to the growth of the market. Several key global players, including Dyson, Panasonic, Philips, and others have made significant investments in Asia Pacific region. For instance, in 2019, Dyson planned to open its center in Singapore.

Reasons to buy this report:
• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:
The global hair care appliances market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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