Summary

The global Organic Makeup Remover market is expected to grow at a significant rate of around 6% during the forecast period. Organic makeup remover can be defined as a product used to clear cosmetics from the skin or body. Organic ingredients are used to manufacture organic makeup removers. These products come in different forms such as liquids, wipes, and others, and are used daily to prevent skin from harmful makeup products. Conventional makeup removers contain chemicals that can irritate the skin or affect hormones.

The major reason for the expansion of this market is the increased influence of social media and the shift in focus among the masses on skin and self-care routines. Furthermore, major players are utilizing social media marketing and partnerships to create brand value and trust among consumers also contributes to the rise of the organic makeup remover market. Similarly, ever-increasing drive for sustainability and plant-based cosmetics is yet another factor adding a boost to the organic makeup remover market. Major product innovations and strategies adopted by key players will enhance the market share during the forecast period.

Caudalie, Foxbrim Naturals, Nature's Brands, Inc., Grown Alchemist, Inika Organic, RMS Beauty, Madara Cosmetics, Sky Organics, Estelle & Thild, and Burt's Bees are some of the key players in the market. Several M&A’s along with product launches have been undertaken by these players to facilitate customers with innovative products.

Insights Presented in the Report
“Amongst type, liquid category to witness higher CAGR during the forecast period”
Based on type, the market is segmented into liquids, wipes, and others. Among these, the liquid segment is anticipated to witness higher growth during the forecast period owing to the growing availability of skin-friendly, efficient liquid makeup removers produced from natural components that support skin nourishment. For instance, floral makeup remover is infused with natural floral oils especially designed to cleanse different types of makeup.

“Amongst distribution channel, hypermarket & supermarket category to witness higher CAGR during the forecast period”
Based on distribution channels, the market is divided into hypermarkets & supermarkets, pharmacies & drug stores, e-commerce, and others. Among them, the hypermarket & supermarket accounted for the largest market share owing to the inclination of customers to purchase beauty products by visiting stores in-physical. Buyers of makeup like to interact with product sellers or experts to make a purchase. Similarly, there is a shift in stores’ strategy to display and offer a variety of organic product offerings to attract customers which ultimately drives market growth. Rising consumer concern regarding safe makeup removers coupled with increased emphasis of manufacturers on organic product offerings and initiatives are the key factors propelling the growth of the market. For instance, in August 2019, Organic Harvest, a natural ingredient-based personal care brand, introduced an online campaign #fixwithsix. Through its e-commerce platform, the brand encouraged consumers to adopt six measures, such as planting trees, using organic skin care products, using reusable cloth/jute bags for shopping, de-digitize to prevent harmful effects, and adopting organic items.

“North America to hold a significant share in the market”
The global organic makeup remover market in North America accounts for a significant share and is anticipated to maintain its position over the forecast period. A major factor driving the expansion of the market in the region is the availability of organic certification programs for the beauty and cosmetics industry, such as the USDA's National Organic Program (NOP) and NSF International's NSF/ANSI 305. In addition, the existence of numerous startups presenting great competition among market players, ultimately results in better organic makeup remover offerings and helps in attaining a maximum customer base through products is the reason for market growth in this region. Consumers’ willingness to spend on natural makeup removers is creating rewarding opportunities for the market in the region.

Reasons to buy this report:
• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:
The global organic makeup remover market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to contact us to get a report that completely suits your requirements.

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