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MARKET OUTLOOK
Triton Market Research speculates the United States alcoholic spirits market to witness a 3.44% of CAGR by revenue and 2.52% of CAGR by volume during the forecast years 2021-2026.
Whiskies witnessed particularly noticeable benefits from the premiumization trend in 2019, with the premium-oriented Japanese and single malt Scotch being the standout performers. And though Irish, American, and Canadian whiskies generally remained more moderately priced, all three boasted of rapidly growing premium segments as well.
Tito’s, after outperforming Smirnoff as the leading spirits brand in the country in 2018, cemented its position with strong sales growth in 2019. Tito’s has successfully positioned itself as a mass craft vodka brand, known for quality ingredients and the attention to detail of a small-scale producer, but with a wide distribution range and greater availability of its products.
Opportunities such as at-home cocktail mixing grew in popularity during the lockdown period, coupled with the innovative uses of the internet, such as online tasting events. The market, however, will need to take a very different approach to grow in the coming years. One of the ways is to prioritize home (and not the bar) as the innovation hub until on-trade channels are able to recover fully.
COMPETITIVE OUTLOOK
The top contenders in the alcoholic spirits market include Suntory Holdings Ltd, Sazerac Co Inc, Pernod Ricard Groupe, Diageo Plc, Heaven Hill Distilleries Inc, Bacardi & Co Ltd, and Brown Forman Corp.

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目次

TABLE OF CONTENTS
1. UNITED STATES ALCOHOLIC SPIRITS MARKET – SUMMARY
1.1. COUNTRY SNAPSHOT
1.2. MARKET SIZE & FORECAST
1.3. MARKET DRIVING ASPECTS
1.4. MARKET RESTRAINING ASPECTS
1.5. KEY PLAYERS
2. UNITED STATES ALCOHOLIC SPIRITS INDUSTRY OUTLOOK
2.1. IMPACT OF COVID-19 ON THE UNITED STATES ALCOHOLIC SPIRITS INDUSTRY
2.2. PESTLE ANALYSIS
2.2.1. POLITICAL
2.2.2. ECONOMICAL
2.2.3. SOCIAL
2.2.4. TECHNOLOGICAL
2.2.5. LEGAL
2.2.6. ENVIRONMENTAL
2.3. MARKET SHARE ANALYSIS
2.4. BRAND SHARE ANALYSIS
2.5. MARKET ATTRACTIVENESS INDEX
2.6. VALUE CHAIN ANALYSIS
3. UNITED STATES ALCOHOLIC SPIRITS MARKET – SEGMENTATION BY PRODUCT TYPE (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)
3.1. BRANDY & COGNAC
3.1.1. BRANDY
3.1.2. COGNAC
3.2. LIQUEURS
3.2.1. BITTERS
3.2.2. CREAM-BASED LIQUEURS
3.2.3. OTHER LIQUEURS
3.3. RUM
3.3.1. DARK RUM
3.3.2. WHITE RUM
3.4. TEQUILA (AND MEZCAL)
3.5. WHISKIES
3.5.1. BOURBON/OTHER US WHISKEY
3.5.2. CANADIAN WHISKY
3.5.3. IRISH WHISKEY
3.5.4. JAPANESE WHISKY
3.5.5. BLENDED SCOTCH WHISKY
3.5.6. SINGLE MALT SCOTCH WHISKY
3.6. WHITE SPIRITS
3.6.1. GIN
3.6.2. VODKA
3.7. OTHER SPIRITS
3.7.1. SHOCHU/SOJU
3.7.2. OTHER DISTILLED BEVERAGES
4. COMPETITIVE LANDSCAPE
4.1. BACARDI & CO LTD
4.2. BROWN FORMAN CORP
4.3. HEAVEN HILL DISTILLERIES INC
4.4. DIAGEO PLC
4.5. PERNOD RICARD GROUPE
4.6. SAZERAC CO INC
4.7. SUNTORY HOLDINGS LTD
5. RESEARCH METHODOLOGY & SCOPE
5.1. RESEARCH SCOPE & DELIVERABLES
5.2. SOURCES OF DATA
5.3. RESEARCH METHODOLOGY


TABLE LIST
TABLE 1: UNITED STATES ALCOHOLIC SPIRITS MARKET 2021-2026 (IN $ MILLION)
TABLE 2: UNITED STATES – COUNTRY SNAPSHOT
TABLE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
TABLE 4: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)
TABLE 5: UNITED STATES ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2021-2026 (IN MILLION LITERS)
TABLE 6: UNITED STATES ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2021-2026 (IN $ MILLION)
TABLE 7: UNITED STATES ALCOHOLIC SPIRITS MARKET, BY BRANDY & COGNAC, 2021-2026 (IN MILLION LITERS)
TABLE 8: UNITED STATES ALCOHOLIC SPIRITS MARKET, BY BRANDY & COGNAC, 2021-2026 (IN $ MILLION)
TABLE 9: UNITED STATES ALCOHOLIC SPIRITS MARKET, BY LIQUEURS, 2021-2026 (IN MILLION LITERS)
TABLE 10: UNITED STATES ALCOHOLIC SPIRITS MARKET, BY LIQUEURS, 2021-2026 (IN $ MILLION)
TABLE 11: UNITED STATES ALCOHOLIC SPIRITS MARKET, BY RUM, 2021-2026 (IN MILLION LITERS)
TABLE 12: UNITED STATES ALCOHOLIC SPIRITS MARKET, BY RUM, 2021-2026 (IN $ MILLION)
TABLE 13: UNITED STATES ALCOHOLIC SPIRITS MARKET, BY WHISKIES, 2021-2026 (IN MILLION LITERS)
TABLE 14: UNITED STATES ALCOHOLIC SPIRITS MARKET, BY WHISKIES, 2021-2026 (IN $ MILLION)
TABLE 15: UNITED STATES ALCOHOLIC SPIRITS MARKET, BY WHITE SPIRITS, 2021-2026 (IN MILLION LITERS)
TABLE 16: UNITED STATES ALCOHOLIC SPIRITS MARKET, BY WHITE SPIRITS, 2021-2026 (IN $ MILLION)
TABLE 17: UNITED STATES ALCOHOLIC SPIRITS MARKET, BY OTHER SPIRITS, 2021-2026 (IN MILLION LITERS)
TABLE 18: UNITED STATES ALCOHOLIC SPIRITS MARKET, BY OTHER SPIRITS, 2021-2026 (IN $ MILLION)


FIGURE LIST
FIGURE 1: UNITED STATES ALCOHOLIC SPIRITS MARKET 2021-2026 (IN $ MILLION)
FIGURE 2: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
FIGURE 3: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)
FIGURE 4: MARKET ATTRACTIVENESS INDEX
FIGURE 5: VALUE CHAIN ANALYSIS