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MARKET OUTLOOK
According to Triton Market Research’s prediction, the Thai market for alcoholic spirits is expected to burgeon with 1.71% CAGR (by revenue) and 0.65% CAGR (by volume) during the forecasting years of 2021-2026.
In 2019, Thailand witnessed a rise in the consumption of craft spirits, particularly white rum and English gin. The growing preference for craft spirits is being supported by several events in bars and nightclubs, organized by distributors to highlight new domestically produced small-batch spirits such as Three Monkeys, Chalong Bay, Issan, & Lamoon Lamai in rum, and Grandma Jinn’s & Iron Ball in gin.
All brands from Thai Beverage PCL have been present in the country for a long time. And, aside from high brand awareness and its wide distribution, the company also knows well about traditional Thai preferences to attract local consumers. It is also continually expanding its portfolio, with products like Ruang Khao Silver and Kulov Vodka, to extend its product range and meet the demands of all consumers. As Kulov Vodka is more affordable than other brands, it has gained popularity among young adults of legal drinking age.
The bulk of volume consumption of spirits in Thailand comes from other spirits, such as sura khao and mixed spirits, which are produced locally and consumed mainly by locals. Although they were less hit by the significant decline in tourist arrivals in 2020, the ban on alcohol sales, on-trade closures, and social distancing measures post reopening negatively impacted their consumption.
COMPETITIVE OUTLOOK
Numerous players, such as Thai Beverage PCL, Remy Cointreau Group, Regency Thai Co Ltd, Pernod Ricard Groupe, Diageo Plc, and Bacardi & Co Ltd, operate in the alcoholic spirits market here.

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目次

TABLE OF CONTENTS
1. THAILAND ALCOHOLIC SPIRITS MARKET – SUMMARY
1.1. COUNTRY SNAPSHOT
1.2. MARKET SIZE & FORECAST
1.3. MARKET DRIVING ASPECTS
1.4. MARKET RESTRAINING ASPECTS
1.5. KEY PLAYERS
2. THAILAND ALCOHOLIC SPIRITS INDUSTRY OUTLOOK
2.1. IMPACT OF COVID-19 ON THE THAILAND ALCOHOLIC SPIRITS INDUSTRY
2.2. PESTLE ANALYSIS
2.2.1. POLITICAL
2.2.2. ECONOMICAL
2.2.3. SOCIAL
2.2.4. TECHNOLOGICAL
2.2.5. LEGAL
2.2.6. ENVIRONMENTAL
2.3. MARKET SHARE ANALYSIS
2.4. BRAND SHARE ANALYSIS
2.5. MARKET ATTRACTIVENESS INDEX
2.6. VALUE CHAIN ANALYSIS
3. THAILAND ALCOHOLIC SPIRITS MARKET – SEGMENTATION BY PRODUCT TYPE (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)
3.1. BRANDY AND COGNAC
3.1.1. BRANDY
3.1.2. COGNAC
3.2. LIQUEURS
3.2.1. BITTERS
3.2.2. CREAM-BASED LIQUEURS
3.2.3. OTHER LIQUEURS
3.3. TEQUILA (AND MEZCAL)
3.4. RUM
3.4.1. DARK RUM
3.4.2. WHITE RUM
3.5. WHISKIES
3.5.1. BOURBON/OTHER US WHISKY
3.5.2. JAPANESE WHISKY
3.5.3. BLENDED SCOTCH WHISKY
3.5.4. SINGLE MALT SCOTCH WHISKY
3.6. WHITE SPIRITS
3.6.1. GIN
3.6.2. VODKA
3.7. OTHER SPIRITS
3.7.1. CHINESE HERBAL SPIRITS
3.7.2. MIXED SPIRITS
3.7.3. SHOCHU/SOJU
3.7.4. SURA KHAO
4. COMPETITIVE LANDSCAPE
4.1. BACARDI & CO LTD
4.2. DIAGEO PLC
4.3. PERNOD RICARD GROUPE
4.4. REGENCY THAI CO LTD
4.5. REMY COINTREAU GROUP
4.6. THAI BEVERAGE PCL
5. RESEARCH METHODOLOGY & SCOPE
5.1. RESEARCH SCOPE & DELIVERABLES
5.2. SOURCES OF DATA
5.3. RESEARCH METHODOLOGY


TABLE LIST
TABLE 1: THAILAND ALCOHOLIC SPIRITS MARKET 2021-2026 (IN $ MILLION)
TABLE 2: THAILAND – COUNTRY SNAPSHOT
TABLE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
TABLE 4: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)
TABLE 5: THAILAND ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2021-2026 (IN MILLION LITERS)
TABLE 6: THAILAND ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2021-2026 (IN $ MILLION)
TABLE 7: THAILAND ALCOHOLIC SPIRITS MARKET, BY BRANDY AND COGNAC, 2021-2026 (IN MILLION LITERS)
TABLE 8: THAILAND ALCOHOLIC SPIRITS MARKET, BY BRANDY AND COGNAC, 2021-2026 (IN $ MILLION)
TABLE 9: THAILAND ALCOHOLIC SPIRITS MARKET, BY LIQUEURS, 2021-2026 (IN MILLION LITERS)
TABLE 10: THAILAND ALCOHOLIC SPIRITS MARKET, BY LIQUEURS, 2021-2026 (IN $ MILLION)
TABLE 11: THAILAND ALCOHOLIC SPIRITS MARKET, BY RUM, 2021-2026 (IN MILLION LITERS)
TABLE 12: THAILAND ALCOHOLIC SPIRITS MARKET, BY RUM, 2021-2026 (IN $ MILLION)
TABLE 13: THAILAND ALCOHOLIC SPIRITS MARKET, BY WHISKIES, 2021-2026 (IN MILLION LITERS)
TABLE 14: THAILAND ALCOHOLIC SPIRITS MARKET, BY WHISKIES, 2021-2026 (IN $ MILLION)
TABLE 15: THAILAND ALCOHOLIC SPIRITS MARKET, BY WHITE SPIRITS, 2021-2026 (IN MILLION LITERS)
TABLE 16: THAILAND ALCOHOLIC SPIRITS MARKET, BY WHITE SPIRITS, 2021-2026 (IN $ MILLION)
TABLE 17: THAILAND ALCOHOLIC SPIRITS MARKET, BY OTHER SPIRITS, 2021-2026 (IN MILLION LITERS)
TABLE 18: THAILAND ALCOHOLIC SPIRITS MARKET, BY OTHER SPIRITS, 2021-2026 (IN $ MILLION)


FIGURE LIST
FIGURE 1: THAILAND ALCOHOLIC SPIRITS MARKET 2021-2026 (IN $ MILLION)
FIGURE 2: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
FIGURE 3: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)
FIGURE 4: MARKET ATTRACTIVENESS INDEX
FIGURE 5: VALUE CHAIN ANALYSIS