ロシアのアルコール飲料市場 2021-2026年RUSSIA ALCOHOLIC SPIRITS MARKET 2021-2026 MARKET OUTLOOK The market for alcoholic spirits in Russia is set to rise with a CAGR of 2.43% (revenue) and 0.98% (volume) in the estimated period from 2021 to 2026. Faced with the adverse shifts... もっと見る
サマリーMARKET OUTLOOKThe market for alcoholic spirits in Russia is set to rise with a CAGR of 2.43% (revenue) and 0.98% (volume) in the estimated period from 2021 to 2026. Faced with the adverse shifts in demographic trends and unfavorable consumer habits for the sales of vodka in 2019, the country’s leading spirits distillers were compelled to diversify their portfolios to remain relevant in the industry. Beluga Group was among the first vodka brands to realize the potential for a more diversified portfolio for spirits in order to yield positive results. It therefore began investing heavily in improving its brand image and entering into partnerships with globally known names. Brandy, cognac, and whiskies were the best performing categories in absolute volume terms in 2019. More Russians are now showing interest in spirit categories that are considered more upmarket. Japanese whisky, tequila (and mezcal), English gin, dark rum, and single malt Scotch whisky were the hardest hit by the COVID-19 pandemic during 2020. This was due to consumers being unable to justify high spending on these products as a result of the widespread COVID-19-inspired economic uncertainty. COMPETITIVE OUTLOOK The top key players in the alcoholic spirits market are Tatspirtprom OaO, Russian Standard Corp, Global Spirits Amg-77 Holding Co, Beluga Group PaO, Bashspirt OaO, and Alkogolnaya Sibirskaya Gruppa OoO. 目次TABLE OF CONTENTS1. RUSSIA ALCOHOLIC SPIRITS MARKET – SUMMARY 1.1. COUNTRY SNAPSHOT 1.2. MARKET SIZE & FORECAST 1.3. MARKET DRIVING ASPECTS 1.4. MARKET RESTRAINING ASPECTS 1.5. KEY PLAYERS 2. RUSSIA ALCOHOLIC SPIRITS INDUSTRY OUTLOOK 2.1. IMPACT OF COVID-19 ON THE RUSSIA ALCOHOLIC SPIRITS INDUSTRY 2.2. PESTLE ANALYSIS 2.2.1. POLITICAL 2.2.2. ECONOMICAL 2.2.3. SOCIAL 2.2.4. TECHNOLOGICAL 2.2.5. LEGAL 2.2.6. ENVIRONMENTAL 2.3. MARKET SHARE ANALYSIS 2.4. BRAND SHARE ANALYSIS 2.5. MARKET ATTRACTIVENESS INDEX 2.6. VALUE CHAIN ANALYSIS 3. RUSSIA ALCOHOLIC SPIRITS MARKET – SEGMENTATION BY PRODUCT TYPE (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS) 3.1. BRANDY AND COGNAC 3.1.1. BRANDY 3.1.2. COGNAC 3.2. LIQUEURS 3.2.1. BITTERS 3.2.2. CREAM-BASED LIQUEURS 3.2.3. OTHER LIQUEURS 3.3. TEQUILA (AND MEZCAL) 3.4. RUM 3.4.1. DARK RUM 3.4.2. WHITE RUM 3.5. WHISKIES 3.5.1. BOURBON/OTHER US WHISKY 3.5.2. CANADIAN WHISKY 3.5.3. IRISH WHISKEY 3.5.4. JAPANESE WHISKY 3.5.5. BLENDED SCOTCH WHISKY 3.5.6. SINGLE MALT SCOTCH WHISKY 3.5.7. OTHER WHISKIES 3.6. WHITE SPIRITS 3.6.1. GIN 3.6.2. VODKA 3.7. OTHER SPIRITS 3.7.1. ABSINTHE 3.7.2. CALVADOS 3.7.3. GRAPPA 3.7.4. NALIVKA/NALEWKA 4. COMPETITIVE LANDSCAPE 4.1. ALKOGOLNAYA SIBIRSKAYA GRUPPA OOO 4.2. BASHSPIRT OAO 4.3. BELUGA GROUP PAO 4.4. GLOBAL SPIRITS AMG-77 HOLDING CO 4.5. RUSSIAN STANDARD CORP 4.6. TATSPIRTPROM OAO 5. RESEARCH METHODOLOGY & SCOPE 5.1. RESEARCH SCOPE & DELIVERABLES 5.2. SOURCES OF DATA 5.3. RESEARCH METHODOLOGY TABLE LIST TABLE 1: RUSSIA ALCOHOLIC SPIRITS MARKET 2021-2026 (IN $ MILLION) TABLE 2: RUSSIA – COUNTRY SNAPSHOT TABLE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %) TABLE 4: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %) TABLE 5: RUSSIA ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2021-2026 (IN MILLION LITERS) TABLE 6: RUSSIA ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2021-2026 (IN $ MILLION) TABLE 7: RUSSIA ALCOHOLIC SPIRITS MARKET, BY BRANDY AND COGNAC, 2021-2026 (IN MILLION LITERS) TABLE 8: RUSSIA ALCOHOLIC SPIRITS MARKET, BY BRANDY AND COGNAC, 2021-2026 (IN $ MILLION) TABLE 9: RUSSIA ALCOHOLIC SPIRITS MARKET, BY LIQUEURS, 2021-2026 (IN MILLION LITERS) TABLE 10: RUSSIA ALCOHOLIC SPIRITS MARKET, BY LIQUEURS, 2021-2026 (IN $ MILLION) TABLE 11: RUSSIA ALCOHOLIC SPIRITS MARKET, BY RUM, 2021-2026 (IN MILLION LITERS) TABLE 12: RUSSIA ALCOHOLIC SPIRITS MARKET, BY RUM, 2021-2026 (IN $ MILLION) TABLE 13: RUSSIA ALCOHOLIC SPIRITS MARKET, BY WHISKIES, 2021-2026 (IN MILLION LITERS) TABLE 14: RUSSIA ALCOHOLIC SPIRITS MARKET, BY WHISKIES, 2021-2026 (IN $ MILLION) TABLE 15: RUSSIA ALCOHOLIC SPIRITS MARKET, BY WHITE SPIRITS, 2021-2026 (IN MILLION LITERS) TABLE 16: RUSSIA ALCOHOLIC SPIRITS MARKET, BY WHITE SPIRITS, 2021-2026 (IN $ MILLION) TABLE 17: RUSSIA ALCOHOLIC SPIRITS MARKET, BY OTHER SPIRITS, 2021-2026 (IN MILLION LITERS) TABLE 18: RUSSIA ALCOHOLIC SPIRITS MARKET, BY OTHER SPIRITS, 2021-2026 (IN $ MILLION) FIGURE LIST FIGURE 1: RUSSIA ALCOHOLIC SPIRITS MARKET 2021-2026 (IN $ MILLION) FIGURE 2: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %) FIGURE 3: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %) FIGURE 4: MARKET ATTRACTIVENESS INDEX FIGURE 5: VALUE CHAIN ANALYSIS
SummaryMARKET OUTLOOKThe market for alcoholic spirits in Russia is set to rise with a CAGR of 2.43% (revenue) and 0.98% (volume) in the estimated period from 2021 to 2026. Faced with the adverse shifts in demographic trends and unfavorable consumer habits for the sales of vodka in 2019, the country’s leading spirits distillers were compelled to diversify their portfolios to remain relevant in the industry. Beluga Group was among the first vodka brands to realize the potential for a more diversified portfolio for spirits in order to yield positive results. It therefore began investing heavily in improving its brand image and entering into partnerships with globally known names. Brandy, cognac, and whiskies were the best performing categories in absolute volume terms in 2019. More Russians are now showing interest in spirit categories that are considered more upmarket. Japanese whisky, tequila (and mezcal), English gin, dark rum, and single malt Scotch whisky were the hardest hit by the COVID-19 pandemic during 2020. This was due to consumers being unable to justify high spending on these products as a result of the widespread COVID-19-inspired economic uncertainty. COMPETITIVE OUTLOOK The top key players in the alcoholic spirits market are Tatspirtprom OaO, Russian Standard Corp, Global Spirits Amg-77 Holding Co, Beluga Group PaO, Bashspirt OaO, and Alkogolnaya Sibirskaya Gruppa OoO. Table of ContentsTABLE OF CONTENTS1. RUSSIA ALCOHOLIC SPIRITS MARKET – SUMMARY 1.1. COUNTRY SNAPSHOT 1.2. MARKET SIZE & FORECAST 1.3. MARKET DRIVING ASPECTS 1.4. MARKET RESTRAINING ASPECTS 1.5. KEY PLAYERS 2. RUSSIA ALCOHOLIC SPIRITS INDUSTRY OUTLOOK 2.1. IMPACT OF COVID-19 ON THE RUSSIA ALCOHOLIC SPIRITS INDUSTRY 2.2. PESTLE ANALYSIS 2.2.1. POLITICAL 2.2.2. ECONOMICAL 2.2.3. SOCIAL 2.2.4. TECHNOLOGICAL 2.2.5. LEGAL 2.2.6. ENVIRONMENTAL 2.3. MARKET SHARE ANALYSIS 2.4. BRAND SHARE ANALYSIS 2.5. MARKET ATTRACTIVENESS INDEX 2.6. VALUE CHAIN ANALYSIS 3. RUSSIA ALCOHOLIC SPIRITS MARKET – SEGMENTATION BY PRODUCT TYPE (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS) 3.1. BRANDY AND COGNAC 3.1.1. BRANDY 3.1.2. COGNAC 3.2. LIQUEURS 3.2.1. BITTERS 3.2.2. CREAM-BASED LIQUEURS 3.2.3. OTHER LIQUEURS 3.3. TEQUILA (AND MEZCAL) 3.4. RUM 3.4.1. DARK RUM 3.4.2. WHITE RUM 3.5. WHISKIES 3.5.1. BOURBON/OTHER US WHISKY 3.5.2. CANADIAN WHISKY 3.5.3. IRISH WHISKEY 3.5.4. JAPANESE WHISKY 3.5.5. BLENDED SCOTCH WHISKY 3.5.6. SINGLE MALT SCOTCH WHISKY 3.5.7. OTHER WHISKIES 3.6. WHITE SPIRITS 3.6.1. GIN 3.6.2. VODKA 3.7. OTHER SPIRITS 3.7.1. ABSINTHE 3.7.2. CALVADOS 3.7.3. GRAPPA 3.7.4. NALIVKA/NALEWKA 4. COMPETITIVE LANDSCAPE 4.1. ALKOGOLNAYA SIBIRSKAYA GRUPPA OOO 4.2. BASHSPIRT OAO 4.3. BELUGA GROUP PAO 4.4. GLOBAL SPIRITS AMG-77 HOLDING CO 4.5. RUSSIAN STANDARD CORP 4.6. TATSPIRTPROM OAO 5. RESEARCH METHODOLOGY & SCOPE 5.1. RESEARCH SCOPE & DELIVERABLES 5.2. SOURCES OF DATA 5.3. RESEARCH METHODOLOGY TABLE LIST TABLE 1: RUSSIA ALCOHOLIC SPIRITS MARKET 2021-2026 (IN $ MILLION) TABLE 2: RUSSIA – COUNTRY SNAPSHOT TABLE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %) TABLE 4: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %) TABLE 5: RUSSIA ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2021-2026 (IN MILLION LITERS) TABLE 6: RUSSIA ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2021-2026 (IN $ MILLION) TABLE 7: RUSSIA ALCOHOLIC SPIRITS MARKET, BY BRANDY AND COGNAC, 2021-2026 (IN MILLION LITERS) TABLE 8: RUSSIA ALCOHOLIC SPIRITS MARKET, BY BRANDY AND COGNAC, 2021-2026 (IN $ MILLION) TABLE 9: RUSSIA ALCOHOLIC SPIRITS MARKET, BY LIQUEURS, 2021-2026 (IN MILLION LITERS) TABLE 10: RUSSIA ALCOHOLIC SPIRITS MARKET, BY LIQUEURS, 2021-2026 (IN $ MILLION) TABLE 11: RUSSIA ALCOHOLIC SPIRITS MARKET, BY RUM, 2021-2026 (IN MILLION LITERS) TABLE 12: RUSSIA ALCOHOLIC SPIRITS MARKET, BY RUM, 2021-2026 (IN $ MILLION) TABLE 13: RUSSIA ALCOHOLIC SPIRITS MARKET, BY WHISKIES, 2021-2026 (IN MILLION LITERS) TABLE 14: RUSSIA ALCOHOLIC SPIRITS MARKET, BY WHISKIES, 2021-2026 (IN $ MILLION) TABLE 15: RUSSIA ALCOHOLIC SPIRITS MARKET, BY WHITE SPIRITS, 2021-2026 (IN MILLION LITERS) TABLE 16: RUSSIA ALCOHOLIC SPIRITS MARKET, BY WHITE SPIRITS, 2021-2026 (IN $ MILLION) TABLE 17: RUSSIA ALCOHOLIC SPIRITS MARKET, BY OTHER SPIRITS, 2021-2026 (IN MILLION LITERS) TABLE 18: RUSSIA ALCOHOLIC SPIRITS MARKET, BY OTHER SPIRITS, 2021-2026 (IN $ MILLION) FIGURE LIST FIGURE 1: RUSSIA ALCOHOLIC SPIRITS MARKET 2021-2026 (IN $ MILLION) FIGURE 2: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %) FIGURE 3: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %) FIGURE 4: MARKET ATTRACTIVENESS INDEX FIGURE 5: VALUE CHAIN ANALYSIS
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