Summary

Men’s Grooming and Cosmetics Market – Scope of Report
TMR’s report on the global men’s grooming and cosmetics market studies the past as well as the current growth trends and opportunities to gain valuable insights of the indicators of the market during the forecast period from 2024 to 2034. The report provides revenue of the global men’s grooming and cosmetics market for the period 2018–2034, considering 2024 as the base year and 2034 as the forecast year. The report also provides the compound annual growth rate (CAGR %) of the global men’s grooming and cosmetics market from 2024 to 2034.

The report has been prepared after an extensive research. Primary research involved bulk of the research efforts, wherein analysts carried out interviews with key opinion leaders, industry leaders, and opinion makers. Secondary research involved referring to key players’ product literature, annual reports, press releases, and relevant documents to understand the men’s grooming and cosmetics market.

Secondary research also included Internet sources, statistical data from government agencies, websites, and trade associations. Analysts employed a combination of top-down and bottom-up approaches to study various attributes of the global men’s grooming and cosmetics market.

The report includes an elaborate executive summary, along with a snapshot of the growth behavior of various segments included in the scope of the study. Moreover, the report throws light on the changing competitive dynamics in the global men’s grooming and cosmetics market. These serve as valuable tools for existing market players as well as for entities interested in participating in the global men’s grooming and cosmetics market.

The report delves into the competitive landscape of the global men’s grooming and cosmetics market. Key players operating in the global men’s grooming and cosmetics market have been identified and each one of these has been profiled in terms of various attributes. Company overview, financial standings, recent developments, and SWOT are the attributes of players in the global men’s grooming and cosmetics market profiled in this report.

Key Questions Answered in Global men’s grooming and cosmetics Market Report
• What is the sales/revenue generated by men’s grooming and cosmetics across all regions during the forecast period?
• What are the opportunities in the global men’s grooming and cosmetics market?
• What are the major drivers, restraints, opportunities, and threats in the market?
• Which regional market is set to expand at the fastest CAGR during the forecast period?
• Which segment is expected to generate the highest revenue globally in 2034?
• Which segment is projected to expand at the highest CAGR during the forecast period?
• What are the market positions of different companies operating in the global market?

Men’s Grooming and Cosmetics Market – Research Objectives and Research Approach
The comprehensive report on the global men’s grooming and cosmetics market begins with an overview, followed by the scope and objectives of the study. The report provides detailed explanation of the objectives behind this study and key vendors and distributors operating in the market and regulatory scenario for approval of products.

For reading comprehensibility, the report has been compiled in a chapter-wise layout, with each section divided into smaller ones. The report comprises an exhaustive collection of graphs and tables that are appropriately interspersed. Pictorial representation of actual and projected values of key segments is visually appealing to readers. This also allows comparison of the market shares of key segments in the past and at the end of the forecast period.

The report analyzes the global men’s grooming and cosmetics market in terms of product, end-user, and region. Key segments under each criterion have been studied at length, and the market share for each of these at the end of 2034 has been provided. Such valuable insights enable market stakeholders in making informed business decisions for investment in the global men’s grooming and cosmetics market.

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Table of Contents

1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.2. Key Trends Analysis
5.2.1. Demand Side Analysis
5.2.2. Supply Side Analysis
5.3. Key Market Indicators
5.4. Porter’s Five Forces Analysis
5.5. Value Chain Analysis
5.6. Industry SWOT Analysis
5.7. Product Innovation Overview
5.8. Global Men’s Grooming and Cosmetics Market Analysis and Forecast, 2020-2034
5.8.1. Market Value Projections (US$ Bn)
5.8.2. Market Volume Projections (Million Units)
6. Global Men’s Grooming and Cosmetics Market Analysis and Forecast, By Product Type
6.1. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Product Type, 2020-2034
6.1.1. Grooming Products
6.1.1.1. Shaving Products
6.1.1.1.1. Razors
6.1.1.1.2. Shaving Creams
6.1.1.1.3. Aftershave Lotions/Gels
6.1.1.2. Skincare Products
6.1.1.2.1. Moisturizers
6.1.1.2.2. Cleansers
6.1.1.2.3. Serums
6.1.1.2.4. Others (Masks, etc.)
6.1.1.3. Haircare Products
6.1.1.3.1. Shampoos
6.1.1.3.2. Conditioners
6.1.1.3.3. Styling Gels
6.1.1.3.4. Others (Hair Waxes, etc.)
6.1.1.4. Beard Care Products
6.1.1.4.1. Beard Oils
6.1.1.4.2. Beard Balms
6.1.1.4.3. Beard Wash
6.1.1.4.4. Beard Grooming Kits
6.1.1.5. Fragrances
6.1.2. Makeup Products
6.1.2.1. Concealers
6.1.2.2. BB/CC Creams
6.1.2.3. Foundation
6.1.2.4. Primers
6.1.2.5. Others (Tinted Moisturizers, etc.)
6.2. Incremental Opportunity Analysis, By Product Type
7. Global Men’s Grooming and Cosmetics Market Analysis and Forecast, By Age Group
7.1. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Age Group, 2020-2034
7.1.1. Below 20 Years
7.1.2. 20-40 Years
7.1.3. 40-60 Years
7.1.4. Above 60 Years
7.2. Incremental Opportunity Analysis, By Age Group
8. Global Men’s Grooming and Cosmetics Market Analysis and Forecast, By Application
8.1. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Application, 2020-2034
8.1.1. Facial
8.1.2. Body
8.1.3. Hair
8.1.4. Beard
8.2. Incremental Opportunity Analysis, By Application
9. Global Men’s Grooming and Cosmetics Market Analysis and Forecast, By End-user
9.1. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By End-user, 2020-2034
9.1.1. Individual
9.1.2. Commercial
9.1.2.1. Salons
9.1.2.2. Hotels
9.1.2.3. Others (Spas, etc.)
9.2. Incremental Opportunity Analysis, By End-user
10. Global Men’s Grooming and Cosmetics Market Analysis and Forecast, By Distribution Channel
10.1. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Distribution Channel, 2020-2034
10.1.1. B2B
10.1.2. B2C
10.1.2.1. Online
10.1.2.1.1. Company Websites
10.1.2.1.2. E-commerce Websites
10.1.2.2. Offline
10.1.2.2.1. Supermarkets/Hypermarkets
10.1.2.2.2. Specialty Stores
10.1.2.2.3. Other Retail Sores
10.2. Incremental Opportunity Analysis, By Distribution Channel
11. Global Men’s Grooming and Cosmetics Market Analysis and Forecast, by Region
11.1. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Region, 2020-2034
11.1.1. North America
11.1.2. Europe
11.1.3. Asia Pacific
11.1.4. Middle East & Africa
11.1.5. South America
11.2. Incremental Opportunity Analysis, by Region
12. North America Men’s Grooming and Cosmetics Market Analysis and Forecast
12.1. Regional Snapshot
12.2. Demographic Overview
12.3. Key Trend Analysis
12.4. Market Share Analysis (%)
12.4.1. Local Manufactures vs Import
12.5. Consumer Buying Behavior Analysis
12.6. Pricing Analysis
12.6.1. Weighted Average Selling Price (US$)
12.7. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Product Type, 2020-2034
12.7.1. Grooming Products
12.7.1.1. Shaving Products
12.7.1.1.1. Razors
12.7.1.1.2. Shaving Creams
12.7.1.1.3. Aftershave Lotions/Gels
12.7.1.2. Skincare Products
12.7.1.2.1. Moisturizers
12.7.1.2.2. Cleansers
12.7.1.2.3. Serums
12.7.1.2.4. Others (Masks, etc.)
12.7.1.3. Haircare Products
12.7.1.3.1. Shampoos
12.7.1.3.2. Conditioners
12.7.1.3.3. Styling Gels
12.7.1.3.4. Others (Hair Waxes, etc.)
12.7.1.4. Beard Care Products
12.7.1.4.1. Beard Oils
12.7.1.4.2. Beard Balms
12.7.1.4.3. Beard Wash
12.7.1.4.4. Beard Grooming Kits
12.7.1.5. Fragrances
12.7.2. Makeup Products
12.7.2.1. Concealers
12.7.2.2. BB/CC Creams
12.7.2.3. Foundation
12.7.2.4. Primers
12.7.2.5. Others (Tinted Moisturizers, etc.)
12.8. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Age Group, 2020-2034
12.8.1. Below 20 Years
12.8.2. 20-40 Years
12.8.3. 40-60 Years
12.8.4. Above 60 Years
12.9. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Application, 2020-2034
12.9.1. Facial
12.9.2. Body
12.9.3. Hair
12.9.4. Beard
12.10. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By End-user, 2020-2034
12.10.1. Individual
12.10.2. Commercial
12.10.2.1. Salons
12.10.2.2. Hotels
12.10.2.3. Others (Spas, etc.)
12.11. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Distribution Channel, 2020-2034
12.11.1. B2B
12.11.2. B2C
12.11.2.1. Online
12.11.2.1.1. Company Websites
12.11.2.1.2. E-commerce Websites
12.11.2.2. Offline
12.11.2.2.1. Supermarkets/Hypermarkets
12.11.2.2.2. Specialty Stores
12.11.2.2.3. Other Retail Sores
12.12. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Country, 2020-2034
12.12.1. U.S.
12.12.2. Canada
12.12.3. Rest of North America
12.13. Incremental Opportunity Analysis
13. Europe Men’s Grooming and Cosmetics Market Analysis and Forecast
13.1. Regional Snapshot
13.2. Demographic Overview
13.3. Key Trend Analysis
13.4. Market Share Analysis (%)
13.4.1. Local Manufactures vs Import
13.5. Consumer Buying Behavior Analysis
13.6. Pricing Analysis
13.6.1. Weighted Average Selling Price (US$)
13.7. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Product Type, 2020-2034
13.7.1. Grooming Products
13.7.1.1. Shaving Products
13.7.1.1.1. Razors
13.7.1.1.2. Shaving Creams
13.7.1.1.3. Aftershave Lotions/Gels
13.7.1.2. Skincare Products
13.7.1.2.1. Moisturizers
13.7.1.2.2. Cleansers
13.7.1.2.3. Serums
13.7.1.2.4. Others (Masks, etc.)
13.7.1.3. Haircare Products
13.7.1.3.1. Shampoos
13.7.1.3.2. Conditioners
13.7.1.3.3. Styling Gels
13.7.1.3.4. Others (Hair Waxes, etc.)
13.7.1.4. Beard Care Products
13.7.1.4.1. Beard Oils
13.7.1.4.2. Beard Balms
13.7.1.4.3. Beard Wash
13.7.1.4.4. Beard Grooming Kits
13.7.1.5. Fragrances
13.7.2. Makeup Products
13.7.2.1. Concealers
13.7.2.2. BB/CC Creams
13.7.2.3. Foundation
13.7.2.4. Primers
13.7.2.5. Others (Tinted Moisturizers, etc.)
13.8. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Age Group, 2020-2034
13.8.1. Below 20 Years
13.8.2. 20-40 Years
13.8.3. 40-60 Years
13.8.4. Above 60 Years
13.9. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Application, 2020-2034
13.9.1. Facial
13.9.2. Body
13.9.3. Hair
13.9.4. Beard
13.10. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By End-user, 2020-2034
13.10.1. Individual
13.10.2. Commercial
13.10.2.1. Salons
13.10.2.2. Hotels
13.10.2.3. Others (Spas, etc.)
13.11. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Distribution Channel, 2020-2034
13.11.1. B2B
13.11.2. B2C
13.11.2.1. Online
13.11.2.1.1. Company Websites
13.11.2.1.2. E-commerce Websites
13.11.2.2. Offline
13.11.2.2.1. Supermarkets/Hypermarkets
13.11.2.2.2. Specialty Stores
13.11.2.2.3. Other Retail Sores
13.12. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Country and Sub-region, 2020-2034
13.12.1. U.K.
13.12.2. Germany
13.12.3. France
13.12.4. Italy
13.12.5. Spain
13.12.6. Rest of Europe
13.13. Incremental Opportunity Analysis
14. Asia Pacific Men’s Grooming and Cosmetics Market Analysis and Forecast
14.1. Regional Snapshot
14.2. Demographic Overview
14.3. Key Trend Analysis
14.4. Market Share Analysis (%)
14.4.1. Local Manufacture vs Import
14.5. Consumer Buying Behavior Analysis
14.6. Pricing Analysis
14.6.1. Weighted Average Selling Price (US$)
14.7. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Product Type, 2020-2034
14.7.1. Grooming Products
14.7.1.1. Shaving Products
14.7.1.1.1. Razors
14.7.1.1.2. Shaving Creams
14.7.1.1.3. Aftershave Lotions/Gels
14.7.1.2. Skincare Products
14.7.1.2.1. Moisturizers
14.7.1.2.2. Cleansers
14.7.1.2.3. Serums
14.7.1.2.4. Others (Masks, etc.)
14.7.1.3. Haircare Products
14.7.1.3.1. Shampoos
14.7.1.3.2. Conditioners
14.7.1.3.3. Styling Gels
14.7.1.3.4. Others (Hair Waxes, etc.)
14.7.1.4. Beard Care Products
14.7.1.4.1. Beard Oils
14.7.1.4.2. Beard Balms
14.7.1.4.3. Beard Wash
14.7.1.4.4. Beard Grooming Kits
14.7.1.5. Fragrances
14.7.2. Makeup Products
14.7.2.1. Concealers
14.7.2.2. BB/CC Creams
14.7.2.3. Foundation
14.7.2.4. Primers
14.7.2.5. Others (Tinted Moisturizers, etc.)
14.8. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Age Group, 2020-2034
14.8.1. Below 20 Years
14.8.2. 20-40 Years
14.8.3. 40-60 Years
14.8.4. Above 60 Years
14.9. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Application, 2020-2034
14.9.1. Facial
14.9.2. Body
14.9.3. Hair
14.9.4. Beard
14.10. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By End-user, 2020-2034
14.10.1. Individual
14.10.2. Commercial
14.10.2.1. Salons
14.10.2.2. Hotels
14.10.2.3. Others (Spas, etc.)
14.11. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Distribution Channel, 2020-2034
14.11.1. B2B
14.11.2. B2C
14.11.2.1. Online
14.11.2.1.1. Company Websites
14.11.2.1.2. E-commerce Websites
14.11.2.2. Offline
14.11.2.2.1. Supermarkets/Hypermarkets
14.11.2.2.2. Specialty Stores
14.11.2.2.3. Other Retail Sores
14.12. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Country and Sub-region, 2020-2034
14.12.1. China
14.12.2. India
14.12.3. Japan
14.12.4. South Korea
14.12.5. ASEAN
14.12.6. Rest of Asia Pacific
14.13. Incremental Opportunity Analysis
15. Middle East & Africa Men’s Grooming and Cosmetics Market Analysis and Forecast
15.1. Regional Snapshot
15.2. Demographic Overview
15.3. Key Trend Analysis
15.4. Market Share Analysis (%)
15.4.1. Local Manufactures vs Import
15.5. Consumer Buying Behavior Analysis
15.6. Pricing Analysis
15.6.1. Weighted Average Selling Price (US$)
15.7. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Product Type, 2020-2034
15.7.1. Grooming Products
15.7.1.1. Shaving Products
15.7.1.1.1. Razors
15.7.1.1.2. Shaving Creams
15.7.1.1.3. Aftershave Lotions/Gels
15.7.1.2. Skincare Products
15.7.1.2.1. Moisturizers
15.7.1.2.2. Cleansers
15.7.1.2.3. Serums
15.7.1.2.4. Others (Masks, etc.)
15.7.1.3. Haircare Products
15.7.1.3.1. Shampoos
15.7.1.3.2. Conditioners
15.7.1.3.3. Styling Gels
15.7.1.3.4. Others (Hair Waxes, etc.)
15.7.1.4. Beard Care Products
15.7.1.4.1. Beard Oils
15.7.1.4.2. Beard Balms
15.7.1.4.3. Beard Wash
15.7.1.4.4. Beard Grooming Kits
15.7.1.5. Fragrances
15.7.2. Makeup Products
15.7.2.1. Concealers
15.7.2.2. BB/CC Creams
15.7.2.3. Foundation
15.7.2.4. Primers
15.7.2.5. Others (Tinted Moisturizers, etc.)
15.8. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Age Group, 2020-2034
15.8.1. Below 20 Years
15.8.2. 20-40 Years
15.8.3. 40-60 Years
15.8.4. Above 60 Years
15.9. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Application, 2020-2034
15.9.1. Facial
15.9.2. Body
15.9.3. Hair
15.9.4. Beard
15.10. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By End-user, 2020-2034
15.10.1. Individual
15.10.2. Commercial
15.10.2.1. Salons
15.10.2.2. Hotels
15.10.2.3. Others (Spas, etc.)
15.11. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Distribution Channel, 2020-2034
15.11.1. B2B
15.11.2. B2C
15.11.2.1. Online
15.11.2.1.1. Company Websites
15.11.2.1.2. E-commerce Websites
15.11.2.2. Offline
15.11.2.2.1. Supermarkets/Hypermarkets
15.11.2.2.2. Specialty Stores
15.11.2.2.3. Other Retail Sores
15.12. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Country and Sub-region, 2020-2034
15.12.1. GCC
15.12.2. South Africa
15.12.3. Rest of Middle East & Africa
15.13. Incremental Opportunity Analysis
16. South America Men’s Grooming and Cosmetics Market Analysis and Forecast
16.1. Regional Snapshot
16.2. Demographic Overview
16.3. Key Trend Analysis
16.4. Market Share Analysis (%)
16.4.1. Local Manufactures vs Import
16.5. Consumer Buying Behavior Analysis
16.6. Pricing Analysis
16.6.1. Weighted Average Selling Price (US$)
16.7. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Product Type, 2020-2034
16.7.1. Grooming Products
16.7.1.1. Shaving Products
16.7.1.1.1. Razors
16.7.1.1.2. Shaving Creams
16.7.1.1.3. Aftershave Lotions/Gels
16.7.1.2. Skincare Products
16.7.1.2.1. Moisturizers
16.7.1.2.2. Cleansers
16.7.1.2.3. Serums
16.7.1.2.4. Others (Masks, etc.)
16.7.1.3. Haircare Products
16.7.1.3.1. Shampoos
16.7.1.3.2. Conditioners
16.7.1.3.3. Styling Gels
16.7.1.3.4. Others (Hair Waxes, etc.)
16.7.1.4. Beard Care Products
16.7.1.4.1. Beard Oils
16.7.1.4.2. Beard Balms
16.7.1.4.3. Beard Wash
16.7.1.4.4. Beard Grooming Kits
16.7.1.5. Fragrances
16.7.2. Makeup Products
16.7.2.1. Concealers
16.7.2.2. BB/CC Creams
16.7.2.3. Foundation
16.7.2.4. Primers
16.7.2.5. Others (Tinted Moisturizers, etc.)
16.8. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Age Group, 2020-2034
16.8.1. Below 20 Years
16.8.2. 20-40 Years
16.8.3. 40-60 Years
16.8.4. Above 60 Years
16.9. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Application, 2020-2034
16.9.1. Facial
16.9.2. Body
16.9.3. Hair
16.9.4. Beard
16.10. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By End-user, 2020-2034
16.10.1. Individual
16.10.2. Commercial
16.10.2.1. Salons
16.10.2.2. Hotels
16.10.2.3. Others (Spas, etc.)
16.11. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Distribution Channel, 2020-2034
16.11.1. B2B
16.11.2. B2C
16.11.2.1. Online
16.11.2.1.1. Company Websites
16.11.2.1.2. E-commerce Websites
16.11.2.2. Offline
16.11.2.2.1. Supermarkets/Hypermarkets
16.11.2.2.2. Specialty Stores
16.11.2.2.3. Other Retail Sores
16.12. Men’s Grooming and Cosmetics Market Size (US$ Bn and Million Units), By Country and Sub-region, 2020-2034
16.12.1. Brazil
16.12.2. Argentina
16.12.3. Rest of South America
16.13. Incremental Opportunity Analysis
17. Competition Landscape
17.1. Market Player - Competition Dashboard
17.2. Market Share Analysis (%), 2023
17.3. Company Profiles
17.3.1. Edgewell Personal Care
17.3.1.1. Company Overview
17.3.1.2. Sales Area/Geographical Presence
17.3.1.3. Revenue
17.3.1.4. Strategy & Business Overview
17.3.2. Beiersdorf
17.3.2.1. Company Overview
17.3.2.2. Sales Area/Geographical Presence
17.3.2.3. Revenue
17.3.2.4. Strategy & Business Overview
17.3.3. The Estée Lauder Companies Inc.
17.3.3.1. Company Overview
17.3.3.2. Sales Area/Geographical Presence
17.3.3.3. Revenue
17.3.3.4. Strategy & Business Overview
17.3.4. L'Oréal Paris
17.3.4.1. Company Overview
17.3.4.2. Sales Area/Geographical Presence
17.3.4.3. Revenue
17.3.4.4. Strategy & Business Overview
17.3.5. Calvin Klein
17.3.5.1. Company Overview
17.3.5.2. Sales Area/Geographical Presence
17.3.5.3. Revenue
17.3.5.4. Strategy & Business Overview
17.3.6. HUGO BOSS
17.3.6.1. Company Overview
17.3.6.2. Sales Area/Geographical Presence
17.3.6.3. Revenue
17.3.6.4. Strategy & Business Overview
17.3.7. Dolce & Gabbana S.r.l.
17.3.7.1. Company Overview
17.3.7.2. Sales Area/Geographical Presence
17.3.7.3. Revenue
17.3.7.4. Strategy & Business Overview
17.3.8. Chanel Beauty
17.3.8.1. Company Overview
17.3.8.2. Sales Area/Geographical Presence
17.3.8.3. Revenue
17.3.8.4. Strategy & Business Overview
18. Go To Market Strategy
18.1. Identification of Potential Market Spaces
18.2. Understanding Buying Process of Customers
18.3. Preferred Sales & Marketing Strategy