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市場の分析と洞察。拡張現実と仮想現実（AR VR）の世界市場
2021年の世界の拡張現実（AR VR）市場規模は2億2832万米ドルで、2022年から2028年の間に41.71%のCAGRで、2028年末には2億4592万米ドルに達すると予測されています。
世界の拡張現実と仮想現実（AR VR）の範囲と市場規模
世界のAR（Augmented and Virtual Reality）市場は、地域（国）別、企業別、タイプ別、用途別に分類されています。世界の拡張現実およびバーチャルリアリティ（AR VR）市場におけるプレイヤー、ステークホルダー、その他の参加者は、本レポートを強力なリソースとして利用することで、優位に立つことができます。セグメント別分析では、地域（国）別、タイプ別、アプリケーション別の売上、収益、2017-2028年までの予測に焦点を当てています。

会社別
マイクロソフト
ソニー
グーグル
オキュラス(メタ)
マジックリープ
HTC株式会社
オプチンベント
MAD Gaze
エプソン
レノボ
DPVR
Vuzix Corporation

タイプ別セグメント
ARデバイス
VRデバイス

用途別セグメント
製造業
メンテナンス
医療
リモートガイダンス
小売
ゲーム
メタバース
その他

地域別
北アメリカ
米国
カナダ
メキシコ
アジア太平洋地域
中国
日本
インド
東南アジア
韓国
その他のアジア太平洋地域
欧州
ドイツ
フランス
英国
イタリア
ロシア
その他の欧州地域
南米
ブラジル
その他の地域
中近東・アフリカ
GCC諸国
トルコ
南アフリカ
その他の地域

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目次

1 AUGMENTED AND VIRTUAL REALITY (AR VR) MARKET OVERVIEW 1
1.1 Augmented and Virtual Reality (AR VR) Product Overview 1
1.2 Augmented and Virtual Reality (AR VR) Market Segment by Type 3
1.2.1 AR Device 3
1.2.2 VR Device 5
1.3 Global Augmented and Virtual Reality (AR VR) Market Size by Type 6
1.3.1 Global Augmented and Virtual Reality (AR VR) Market Size Overview by Type (2017-2028) 7
1.3.2 Global Augmented and Virtual Reality (AR VR) Historic Market Size Review by Type (2017-2022) 7
1.3.3 Global Augmented and Virtual Reality (AR VR) Forecasted Market Size by Type (2023-2028) 8
1.4 Key Regions Market Size Segment by Type 9
1.4.1 North America Augmented and Virtual Reality (AR VR) Sales Breakdown by Type (2017-2022) 9
1.4.2 Europe Augmented and Virtual Reality (AR VR) Sales Breakdown by Type (2017-2022) 10
1.4.3 Asia-Pacific Augmented and Virtual Reality (AR VR) Sales Breakdown by Type (2017-2022) 11
1.4.4 South America Augmented and Virtual Reality (AR VR) Sales Breakdown by Type (2017-2022) 12
1.4.5 Middle East and Africa Augmented and Virtual Reality (AR VR) Sales Breakdown by Type (2017-2022) 13
1.5 Augmented and Virtual Reality (AR VR) Technological Development 14
2 AUGMENTED AND VIRTUAL REALITY (AR VR) MARKET COMPETITION BY COMPANY 32
2.1 Global Top Players by Augmented and Virtual Reality (AR VR) Sales (2020-2022) 32
2.2 Global Top Players by Augmented and Virtual Reality (AR VR) Revenue (2020-2022) 33
2.3 Global Top Players by Augmented and Virtual Reality (AR VR) Price (2020-2022) 34
2.4 Global Top Manufacturers Augmented and Virtual Reality (AR VR) Manufacturing Base Distribution, Sales Area, Product Type 35
2.5 Augmented and Virtual Reality (AR VR) Market Competitive Situation and Trends 36
2.5.1 Augmented and Virtual Reality (AR VR) Market Concentration Rate (202-2022) 36
2.5.2 Global 5 Largest Manufacturers by Augmented and Virtual Reality (AR VR) Sales and Revenue in 2021 37
2.6 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Augmented and Virtual Reality (AR VR) as of 2020) 38
2.7 Establish Date of Key Manufacturers 39
2.8 Key Manufacturers Augmented and Virtual Reality (AR VR) Product Offered 40
2.9 Mergers & Acquisitions, Expansion 40
3 AUGMENTED AND VIRTUAL REALITY (AR VR) STATUS AND OUTLOOK BY REGION 41
3.1 Global Augmented and Virtual Reality (AR VR) Market Size and CAGR by Region: 2017 VS 2022 VS 2028 41
3.2 Global Augmented and Virtual Reality (AR VR) Historic Market Size by Region 41
3.2.1 Global Augmented and Virtual Reality (AR VR) Sales in Volume by Region (2017-2022) 41
3.2.2 Global Augmented and Virtual Reality (AR VR) Sales in Value by Region (2017-2022) 42
3.3 Global Augmented and Virtual Reality (AR VR) Forecasted Market Size by Region 43
3.3.1 Global Augmented and Virtual Reality (AR VR) Sales in Volume by Region (2023-2028) 43
3.3.2 Global Augmented and Virtual Reality (AR VR) Sales in Value by Region (2023-2028) 43
4 AR BY APPLICATION 45
4.1 AR Market Segment by Application 45
4.1.1 Manufacturing 45
4.1.2 Maintenance 46
4.1.3 Medical 47
4.1.4 Remote-guidance 48
4.1.5 Retail 49
4.1.6 Game 50
4.1.7 Metaverse 51
4.1.8 Others 52
4.2 Global AR Market Size by Application 53
4.2.1 Global AR Market Size Overview by Application (2017-2028) 53
4.2.2 Global AR Historic Market Size Review by Application (2017-2022) 54
4.2.2.1 Global AR Sales Breakdown in Volume, by Application (2017-2022) 54
4.2.2.2 Global AR Sales Share Breakdown in Volume, by Application (2017-2022) 54
4.2.3 Global AR Forecasted Market Size by Application (2023-2028) 55
4.3 Global Optical See-through AR Value by Application 57
4.3.1 Global Optical See-through AR Overview Sales by Application (2017-2028) 57
4.3.2 Global Optical See-through AR Sales by Application (2017-2028) 57
4.4 Global Video See-through (Camera Pass-through) AR Sales by Application 58
4.4.1 Global Video See-through (Camera Pass-through) AR Sales Overview by Application (2017-2028) 58
4.4.2 Global Video See-through (Camera Pass-through) AR Sales by Application (2017-2028) 59
5 VR BY APPLICATION 60
5.1 VR Market Segment by Application 60
5.1.1 Manufacturing 60
5.1.2 Maintenance 61
5.1.3 Medical 62
5.1.4 Remote-guidance 63
5.1.5 Retail 64
5.1.6 Game 65
5.1.7 Metaverse 66
5.1.8 Others 67
5.2 Global VR Market Size by Application 68
5.2.1 Global VR Market Size Overview by Application (2017-2028) 68
5.2.2 Global VR Historic Market Size Review by Application (2017-2022) 69
5.2.3 Global VR Forecasted Market Size by Application (2023-2028) 70
6 NORTH AMERICA AUGMENTED AND VIRTUAL REALITY (AR VR) BY COUNTRY 72
6.1 North America Augmented and Virtual Reality (AR VR) Historic Market Size by Country 72
6.1.1 North America Augmented and Virtual Reality (AR VR) Sales in Volume by Country (2017-2022) 72
6.1.2 North America Augmented and Virtual Reality (AR VR) Sales in Value by Country (2017-2022) 72
6.2 North America Augmented and Virtual Reality (AR VR) Forecasted Market Size by Country 73
6.2.1 North America Augmented and Virtual Reality (AR VR) Sales in Volume by Country (2023-2028) 73
6.2.2 North America Augmented and Virtual Reality (AR VR) Sales in Value by Country (2023-2028) 74
7 EUROPE AUGMENTED AND VIRTUAL REALITY (AR VR) BY COUNTRY 75
7.1 Europe Augmented and Virtual Reality (AR VR) Historic Market Size by Country 75
7.1.1 Europe Augmented and Virtual Reality (AR VR) Sales in Volume by Country (2017-2022) 75
7.1.2 Europe Augmented and Virtual Reality (AR VR) Sales in Value by Country (2017-2022) 76
7.2 Europe Augmented and Virtual Reality (AR VR) Forecasted Market Size by Country 77
7.2.1 Europe Augmented and Virtual Reality (AR VR) Sales in Volume by Country (2023-2028) 77
7.2.2 Europe Augmented and Virtual Reality (AR VR) Sales in Value by Country (2023-2028) 78
8 ASIA-PACIFIC AUGMENTED AND VIRTUAL REALITY (AR VR) BY REGION 79
8.1 Asia-Pacific Augmented and Virtual Reality (AR VR) Historic Market Size by Region 79
8.1.1 Asia-Pacific Augmented and Virtual Reality (AR VR) Sales in Volume by Region (2017-2022) 79
8.1.2 Asia-Pacific Augmented and Virtual Reality (AR VR) Sales in Value by Region (2017-2022) 80
8.2 Asia-Pacific Augmented and Virtual Reality (AR VR) Forecasted Market Size by Region 81
8.2.1 Asia-Pacific Augmented and Virtual Reality (AR VR) Sales in Volume by Region (2023-2028) 81
8.2.2 Asia-Pacific Augmented and Virtual Reality (AR VR) Sales in Value by Region (2023-2028) 82
9 SOUTH AMERICA AUGMENTED AND VIRTUAL REALITY (AR VR) BY COUNTRY 83
9.1 South America Augmented and Virtual Reality (AR VR) Historic Market Size by Country 83
9.1.1 South America Augmented and Virtual Reality (AR VR) Sales in Volume by Country (2017-2022) 83
9.1.2 South America Augmented and Virtual Reality (AR VR) Sales in Value by Country (2017-2022) 83
9.2 South America Augmented and Virtual Reality (AR VR) Forecasted Market Size by Country 84
9.2.1 South America Augmented and Virtual Reality (AR VR) Sales in Volume by Country (2023-2028) 84
9.2.2 South America Augmented and Virtual Reality (AR VR) Sales in Value by Country (2023-2028) 85
10 MIDDLE EAST AND AFRICA AUGMENTED AND VIRTUAL REALITY (AR VR) BY COUNTRY 86
10.1 Middle East and Africa Augmented and Virtual Reality (AR VR) Historic Market Size by Country 86
10.1.1 Middle East and Africa Augmented and Virtual Reality (AR VR) Sales in Volume by Country (2017-2022) 86
10.1.2 Middle East and Africa Augmented and Virtual Reality (AR VR) Sales in Value by Country (2017-2022) 87
10.2 Middle East and Africa Augmented and Virtual Reality (AR VR) Forecasted Market Size by Country 87
10.2.1 Middle East and Africa Augmented and Virtual Reality (AR VR) Sales in Volume by Country (2023-2028) 87
10.2.2 Middle East and Africa Augmented and Virtual Reality (AR VR) Sales in Value by Country (2023-2028) 88
11 COMPANY PROFILES AND KEY FIGURES IN AUGMENTED AND VIRTUAL REALITY (AR VR) BUSINESS 89
11.1 Microsoft 89
11.1.1 Microsoft Corporation Information 89
11.1.2 Microsoft Introduction and Business Overview 89
11.1.3 Microsoft Augmented and Virtual Reality (AR VR) Sales, Revenue and Gross Margin (2020-2022) 90
11.1.4 Microsoft Augmented and Virtual Reality (AR VR) Products Offered 90
11.1.5 Microsoft Recent Development 92
11.2 Sony 93
11.2.1 Sony Corporation Information 93
11.2.2 Sony Introduction and Business Overview 93
11.2.3 Sony Augmented and Virtual Reality (AR VR) Sales, Revenue and Gross Margin (2020-2022) 94
11.2.4 Sony Augmented and Virtual Reality (AR VR) Products Offered 94
11.2.5 Sony Recent Development 96
11.3 Google 96
11.3.1 Google Corporation Information 96
11.3.2 Google Introduction and Business Overview 97
11.3.3 Google Augmented and Virtual Reality (AR VR) Sales, Revenue and Gross Margin (2020-2022) 97
11.3.4 Google Augmented and Virtual Reality (AR VR) Products Offered 97
11.3.5 Google Recent Development 99
11.4 Oculus (Meta) 100
11.4.1 Oculus (Meta) Corporation Information 100
11.4.2 Oculus (Meta) Introduction and Business Overview 100
11.4.3 Oculus (Meta) Augmented and Virtual Reality (AR VR) Sales, Revenue and Gross Margin (2020-2022) 101
11.4.4 Oculus (Meta) Augmented and Virtual Reality (AR VR) Products Offered 101
11.4.5 Oculus (Meta) Recent Development 102
11.5 Magic Leap 102
11.5.1 Magic Leap Corporation Information 102
11.5.2 Magic Leap Introduction and Business Overview 103
11.5.3 Magic Leap Augmented and Virtual Reality (AR VR) Sales, Revenue and Gross Margin (2020-2022) 103
11.5.4 Magic Leap Augmented and Virtual Reality (AR VR) Products Offered 103
11.5.5 Magic Leap Recent Development 105
11.6 HTC Corporation 105
11.6.1 HTC Corporation Corporation Information 105
11.6.2 HTC Corporation Introduction and Business Overview 106
11.6.3 HTC Corporation Augmented and Virtual Reality (AR VR) Sales, Revenue and Gross Margin (2020-2022) 106
11.6.4 HTC Corporation Augmented and Virtual Reality (AR VR) Products Offered 106
11.6.5 HTC Corporation Recent Development 111
11.7 Optinvent 111
11.7.1 Optinvent Corporation Information 111
11.7.2 Optinvent Introduction and Business Overview 112
11.7.3 Optinvent Augmented and Virtual Reality (AR VR) Sales, Revenue and Gross Margin (2020-2022) 113
11.7.4 Optinvent Augmented and Virtual Reality (AR VR) Products Offered 113
11.7.5 Optinvent Recent Development 114
11.8 MAD Gaze 114
11.8.1 MAD Gaze Corporation Information 114
11.8.2 MAD Gaze Introduction and Business Overview 115
11.8.3 MAD Gaze Augmented and Virtual Reality (AR VR) Sales, Revenue and Gross Margin (2020-2022) 115
11.8.4 MAD Gaze Augmented and Virtual Reality (AR VR) Products Offered 115
11.8.5 MAD Gaze Recent Development 117
11.9 Epson 117
11.9.1 Epson Corporation Information 117
11.9.2 Epson Introduction and Business Overview 118
11.9.3 Epson Augmented and Virtual Reality (AR VR) Sales, Revenue and Gross Margin (2020-2022) 119
11.9.4 Epson Augmented and Virtual Reality (AR VR) Products Offered 119
11.9.5 Epson Recent Development 120
11.10 Lenovo 120
11.10.1 Lenovo Corporation Information 120
11.10.2 Lenovo Introduction and Business Overview 121
11.10.3 Lenovo Augmented and Virtual Reality (AR VR) Sales, Revenue and Gross Margin (2020-2022) 122
11.10.4 Lenovo Augmented and Virtual Reality (AR VR) Products Offered 122
11.10.5 Lenovo Recent Development 124
11.11 DPVR 124
11.11.1 DPVR Corporation Information 124
11.11.2 DPVR Introduction and Business Overview 125
11.11.3 DPVR Augmented and Virtual Reality (AR VR) Sales, Revenue and Gross Margin (2020-2022) 125
11.11.4 DPVR Augmented and Virtual Reality (AR VR) Products Offered 125
11.11.5 DPVR Recent Development 126
11.12 Vuzix Corporation 127
11.12.1 Vuzix Corporation Information 127
11.12.2 Vuzix Corporation Introduction and Business Overview 127
11.12.3 Vuzix Corporation Augmented and Virtual Reality (AR VR) Sales, Revenue and Gross Margin (2020-2022) 128
11.12.4 Vuzix Corporation Augmented and Virtual Reality (AR VR) Products Offered 128
11.12.5 Vuzix Corporation Recent Development 129
12 UPSTREAM, OPPORTUNITIES, CHALLENGES, RISKS AND INFLUENCES FACTORS ANALYSIS 130
12.1 Augmented and Virtual Reality (AR VR) Key Raw Materials 130
12.1.1 Key Raw Materials 130
12.1.2 Key Raw Materials Price of Display Screen 130
12.1.3 Raw Materials Key Suppliers 131
12.2 Manufacturing Cost Structure 131
12.2.1 Raw Materials 131
12.2.2 Labor Cost 132
12.2.3 Manufacturing Expenses 132
12.3 Augmented and Virtual Reality (AR VR) Industrial Chain Analysis 132
12.4 Augmented and Virtual Reality (AR VR) Market Dynamics 132
12.4.1 Industry Trends 132
12.4.2 Market Drivers 133
12.4.3 Market Challenges 134
12.4.4 Market Restraints 134
13 MARKETING STRATEGY ANALYSIS, DISTRIBUTORS 135
13.1 Sales Channel 135
13.2 Augmented and Virtual Reality (AR VR) Distributors 136
13.3 Augmented and Virtual Reality (AR VR) Downstream Customers 138
14 RESEARCH FINDINGS AND CONCLUSION 139
15 APPENDIX 141
15.1 Research Methodology 141
15.1.1 Methodology/Research Approach 141
15.1.1.1 Research Programs/Design 141
15.1.1.2 Market Size Estimation 142
15.1.1.3 Market Breakdown and Data Triangulation 143
15.1.2 Data Source 144
15.1.2.1 Secondary Sources 144
15.1.2.2 Primary Sources 145
15.2 Author Details 147
15.3 Disclaimer 147