サマリー

ヘッドアップディスプレイの市場規模は2022年に24億ドル、2027年には64億ドルに達すると予測されており、2022年から2027年にかけて年平均成長率21.3％で成長しています。衛星ナビゲーション技術とヘッドアップディスプレイの組み合わせといった要素の需要が高まっていることから、推定成長率で市場が拡大すると見られています。
衛星ナビゲーション技術とヘッドアップディスプレイの組み合わせが、車載用ヘッドアップディスプレイ市場の成長を牽引している。この組み合わせにより、自動車に関連するナビゲーション情報をフロントガラスに直接投影できるため、ドライバーは運転に集中できるとともに、フロントガラスに表示されるナビゲーション指示に容易に従うことができるようになります。また、ジェスチャー操作や音声認識システムにより、Googleマップへのアクセスや電話の着信などの操作をサポートします。ドライバーはこのディスプレイを使って、車の速度や、タイヤの空気圧、燃料残量などの情報をモニターすることができます。衛星ナビゲーション技術を搭載したヘッドアップディスプレイは、夜間と昼間のディスプレイの輝度レベルを調整でき、複数の色で画像を表示することも可能です。
車内体験の向上に対する需要の高まりが、クラウドデータセンターの成長を牽引

自動車に搭載されたHUDは、ドライバーにより多くの情報を提供し、スイッチやノブの混乱を解消することで、運転体験全般を向上させることができるようになりました。HUDは、フロントガラスとDIMの間でドライバーの前に取り付けられます。解像度は480x320ピクセル（幅、高さ）で、高さの設定（すべてのユーザーに合わせて）と明るさの設定が可能です。運転席側の前方2mの空中に浮いているように見え、10インチのタブレット端末と同じ大きさです。ドライバーの目の前に映像を投影するために、いくつかの部品で構成されています。液晶ディスプレイは、フロントガラスに映る鏡に画像を投影します。フロントガラスにHUDの画像を映し出すプロジェクターには、さまざまなタイプがあります。

データセンターアクセラレータ市場は北米が最速成長地域

北米のヘッドアップディスプレイ市場は、2022年から2027年の間に26.5%の高いCAGRを記録すると予測されています。北米のヘッドアップディスプレイ市場の成長には、米国、カナダ、メキシコが大きく寄与している。この地域の市場は、自動車の技術的進歩という点で、過去数年間に大きな進歩を目撃しています。北米のヘッドアップディスプレイ市場の成長を促す主な要因としては、自動車や航空機の製造時に配備されるアクティブセーフティシステムに対する意識の高まりや、ヘッドアップディスプレイを搭載したプレミアムカーや高級車に対する需要の高まりが挙げられます
Visteon社（米国）、MicroVision社（米国）などが北米のヘッドアップディスプレイ市場で事業を展開している主要企業である。
本調査で実施したプライマリーの内訳は、以下の通りです。
- 企業タイプ別企業タイプ別：Tier 1 - 15%、Tier 2 - 50%、Tier 3 - 35
- 役職別Cレベル経営者：45％、取締役：35％、その他：20
- 地域別北米45％、欧州35％、APAC12％、南米3％、中東アフリカ5％。
調査範囲
本レポートでは、ヘッドアップディスプレイ市場を、地域（北米、欧州、アジア太平洋、RoW）、用途（航空、自動車）、タイプ（従来型、拡張現実型）、コンポーネント（映像発生装置、プロジェクター/投影装置、表示装置、ソフトウェア、その他コンポーネント）ごとに分類し、数量と金額でその規模を予測している。また、ヘッドアップディスプレイ市場における市場促進要因、阻害要因、機会、課題についても包括的にレビューしています。また、これらの市場の定量的側面に加え、定性的側面もカバーしています。
本レポート購入の主なメリット
- 本レポートには、コンポーネント、タイプ、アプリケーション、地域に関連する市場統計が含まれています。
- ヘッドアップディスプレイ市場に対する深い洞察を提供するために、詳細なバリューチェーン分析が行われています。
- 主な市場促進要因、阻害要因、課題、機会については本レポートで詳述しています。
- ヘッドアップディスプレイ市場の全体像を提供するために、タイプ、アプリケーション、コンポーネント、地域に基づいた市場の図解的な区分、分析、予測が行われています。
- 本レポートでは、主要企業の詳細な分析とランキングを掲載しています。

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目次

1 INTRODUCTION 29
1.1 STUDY OBJECTIVES 29
1.2 DEFINITION 29
1.2.1 INCLUSIONS AND EXCLUSIONS 30
1.3 STUDY SCOPE 30
1.3.1 MARKETS COVERED 30
1.3.2 GEOGRAPHIC SCOPE 31
1.3.3 YEARS CONSIDERED FOR THE STUDY 31
1.4 CURRENCY 31
1.5 LIMITATIONS 32
1.6 PACKAGE SIZE 32
1.7 STAKEHOLDERS 32
1.8 SUMMARY OF CHANGES 32
2 RESEARCH METHODOLOGY 33
2.1 RESEARCH DATA 33
FIGURE 1 HEAD-UP DISPLAY MARKET: PROCESS FLOW OF MARKET SIZE ESTIMATION 33
FIGURE 2 RESEARCH DESIGN 34
2.1.1 SECONDARY AND PRIMARY RESEARCH 35
2.1.2 SECONDARY DATA 36
2.1.2.1 Key data from secondary sources 36
2.1.3 PRIMARY DATA 37
2.1.3.1 Breakdown of primaries 38
2.1.3.2 Key industry insights 38
2.2 MARKET SIZE ESTIMATION 38
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY 39
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 39
2.2.1 BOTTOM-UP APPROACH 40
2.2.1.1 Approach for arriving at the market size using bottom-up analysis (demand side) 40
FIGURE 5 HEAD-UP DISPLAY MARKET: BOTTOM-UP APPROACH 41
FIGURE 6 HEAD-UP DISPLAY MARKET SIZE CALCULATION USING
BOTTOM-UP APPROACH 41
2.2.2 TOP-DOWN APPROACH 42
2.2.2.1 Approach for arriving at market size using top-down analysis
(supply side) 42
FIGURE 7 HEAD-UP DISPLAY MARKET: TOP-DOWN APPROACH 42
FIGURE 8 HEAD-UP DISPLAY MARKET SIZE CALCULATION USING
TOP-DOWN APPROACH 43
 
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 44
FIGURE 9 DATA TRIANGULATION 44
2.4 RESEARCH ASSUMPTIONS 45
FIGURE 10 ASSUMPTIONS FOR RESEARCH STUDY 45
2.5 RISK ASSESSMENT 45
2.6 LIMITATION OF RESEARCH 46
TABLE 1 MARKET FORECASTING METHODOLOGY ADOPTED FROM 2020 TO 2027 46
3 EXECUTIVE SUMMARY 47
FIGURE 11 HEAD-UP DISPLAY MARKET, 2018–2027 (USD MILLION) 48
FIGURE 12 PROJECTORS/PROJECTION UNITS SEGMENT TO ACCOUNT FOR LARGEST SIZE OF HEAD-UP DISPLAY MARKET FROM 2020 TO 2027 IN TERMS OF VALUE 48
FIGURE 13 CONVENTIONAL HEAD-UP DISPLAYS SEGMENT TO HOLD LARGE SHARE OF HEAD-UP DISPLAY MARKET IN 2022 IN TERMS OF VALUE 49
FIGURE 14 AUTOMOTIVE SEGMENT TO ACCOUNT FOR LARGE SIZE OF HEAD-UP DISPLAY MARKET FROM 2020 TO 2027 IN TERMS OF VALUE 50
FIGURE 15 EUROPE TO HOLD LARGEST SHARE OF HEAD-UP DISPLAY MARKET
IN 2022 IN TERMS OF VALUE 50
3.1 COVID-19 IMPACT ON HEAD-UP DISPLAY MARKET 51
FIGURE 16 COVID-19 IMPACT ON HEAD-UP DISPLAY MARKET 51
3.1.1 REALISTIC SCENARIO (POST-COVID-19) 51
3.1.2 OPTIMISTIC SCENARIO (POST-COVID-19) 52
3.1.3 PESSIMISTIC SCENARIO (POST-COVID-19) 52
4 PREMIUM INSIGHTS 53
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN HEAD-UP DISPLAY MARKET 53
FIGURE 17 INCREASING GLOBAL DEMAND FOR SEMI-AUTONOMOUS AND ELECTRIC VEHICLES TO DRIVE GROWTH OF HEAD-UP DISPLAY MARKET 53
4.2 HEAD-UP DISPLAY MARKET IN APAC, BY APPLICATION AND COUNTRY 54
FIGURE 18 AUTOMOTIVE SEGMENT TO HOLD LARGE SHARE OF HEAD-UP DISPLAY MARKET IN APAC IN 2027 (IN TERMS OF VALUE) 54
4.3 HEAD-UP DISPLAY MARKET: DEVELOPED AND DEVELOPING MARKETS,
2022 VS. 2027 (USD MILLION) 54
FIGURE 19 US IS ESTIMATED TO BE LARGEST MARKET FOR HEAD-UP DISPLAYS FROM 2022 TO 2027 (IN TERMS OF VALUE) 54
4.4 CONVENTIONAL HEAD-UP DISPLAY MARKET, BY TYPE 55
FIGURE 20 WINDSHIELD-BASED HEAD-UP DISPLAYS TO ACCOUNT FOR LARGER
SHARE OF CONVENTIONAL HEAD-UP DISPLAY MARKET IN 2027
(IN TERMS OF VALUE) 55
4.5 HEAD-UP DISPLAY MARKET, BY REGION 55
FIGURE 21 HEAD-UP DISPLAY MARKET IN CANADA TO GROW AT HIGHEST CAGR FROM 2022 TO 2027 (IN TERMS OF VALUE) 55
 
5 MARKET OVERVIEW 56
5.1 INTRODUCTION 56
5.2 MARKET DYNAMICS 56
FIGURE 22 INCREASING AWARENESS ABOUT PASSENGER AND VEHICLE SAFETY TO SPUR DEMAND FOR HEAD-UP DISPLAYS 56
5.2.1 DRIVERS 57
5.2.1.1 Increasing awareness about passenger and vehicle safety 57
FIGURE 23 DISTRIBUTION OF DEATHS BY ROAD USER TYPE IN 2018 58
FIGURE 24 ROAD ACCIDENT DEATHS PER MILLION HABITANTS,
BY COUNTRY, 1997–2017 59
5.2.1.2 Enhanced convenience offered by combination of satellite navigation technology and head-up displays 59
5.2.1.3 Growing demand for improvement of in-vehicle experience 60
FIGURE 25 BENEFITS OF HUD FOR END USERS 60
FIGURE 26 CATEGORIES OF HUD DESIGNS 60
TABLE 2 APPLICATIONS THAT BENEFIT FROM HUD 61
5.2.1.4 Growing demand for connected vehicles across the world 61
5.2.1.5 Increasing demand for technologically advanced head-up displays 62
5.2.1.6 Growing adoption of AR-based head-up displays 62
5.2.2 RESTRAINTS 63
5.2.2.1 Space constraints in automotive cockpits 63
5.2.2.2 High luminance, power, and brightness requirements of
head-up displays 63
5.2.2.3 Incorrect interpretation of symbols used in head-up displays 64
5.2.3 OPPORTUNITIES 64
5.2.3.1 Growing demand for semi-autonomous and electric vehicles 64
5.2.3.2 Emergence of screen-less displays 65
5.2.3.3 Enhanced driving experience offered by AR-based head-up displays 65
5.2.3.4 Introduction of portable HUDs at lower prices in low and
middle car segments 65
5.2.4 CHALLENGES 66
5.2.4.1 Impact of COVID-19 on supply chains and global chip shortage 66
5.2.4.2 High costs of advanced head-up displays 66
5.2.4.3 Availability of laser-based volumetric displays as alternatives to head-up displays 67
5.3 PORTER’S FIVE FORCES ANALYSIS 67
5.3.1 BARGAINING POWER OF SUPPLIERS 67
5.3.2 BARGAINING POWER OF BUYERS 67
5.3.3 THREAT OF NEW ENTRANTS 68
5.3.4 THREAT OF SUBSTITUTES 68
5.3.5 INTENSITY OF COMPETITIVE RIVALRY 68
TABLE 3 IMPACT OF EACH FORCE ON HEAD-UP DISPLAY MARKET 68
 
5.4 PRICING ANALYSIS 69
FIGURE 27 AVERAGE SELLING PRICE OF HEAD-UP DISPLAYS FOR
AUTOMOTIVE APPLICATIONS, 2018–2021 69
FIGURE 28 AVERAGE SELLING PRICE OF HEAD-UP DISPLAYS FOR
AVIATION APPLICATIONS, 2018–2021 70
5.5 TRADE ANALYSIS 71
TABLE 4 IMPORT DATA FOR MONITORS AND PROJECTORS NOT INCORPORATING TELEVISION RECEPTION APPARATUSES, BY COUNTRY,
2015–2020 (USD MILLION) 71
TABLE 5 EXPORT DATA FOR MONITORS AND PROJECTORS NOT INCORPORATING TELEVISION RECEPTION APPARATUSES, BY COUNTRY,
2015–2020 (USD MILLION) 71
5.6 DISPLAY ECOSYSTEM 72
FIGURE 29 DISPLAY MARKET: ECOSYSTEM ANALYSIS 73
FIGURE 30 HEAD-UP DISPLAY ECOSYSTEM FOR COCKPITS 74
TABLE 6 HEAD-UP DISPLAY MARKET ECOSYSTEM 74
5.7 HEAD-UP DISPLAY MARKET: CASE STUDIES 76
TABLE 7 BOYD CORPORATION HELPED NAVDY TO DEVELOP THERMAL SOLUTION FOR ITS HEAD-UP DISPLAYS 76
TABLE 8 GX GROUP HELPED VISTEON TO DESIGN COMPACT HEAD-UP DISPLAY UNIT 76
TABLE 9 EVALUATION OF USABILITY OF HEAD-UP DISPLAYS BY MITSUBISHI ELECTRIC RESEARCH LABORATORIES 77
5.7.1 GARMIN COLLABORATED WITH FORD MOTORS TO INTEGRATE ITS NAVIGATION TECHNOLOGY 77
5.7.2 PIONEER PARTNERED WITH CONTINENTAL TO DEVELOP COCKPIT SOLUTIONS 77
5.8 PATENT ANALYSIS 78
FIGURE 31 ANNUAL NUMBER OF PATENTS GRANTED OVER THE LAST 10 YEARS 78
TABLE 10 TOP 20 PATENT OWNERS IN US IN LAST 10 YEARS 78
FIGURE 32 TOP 10 COMPANIES WITH HIGHEST NO. OF PATENT APPLICATIONS
IN LAST 10 YEARS 79
TABLE 11 IMPORTANT PATENT REGISTRATIONS, 2015–2020 79
5.9 REVENUE SHIFT IN HEAD-UP DISPLAY MARKET 82
5.10 REGULATORY STANDARDS 82
5.10.1 STANDARDS IN ITS/C-ITS 83
TABLE 12 BASE STANDARDS OF C-ITS 83
TABLE 13 STANDARDS: EUROPEAN TELECOMMUNICATIONS STANDARDS INSTITUTE 83
TABLE 14 SECURITY AND PRIVACY STANDARDS DEVELOPED BY ETSI 85
TABLE 15 HEAD-UP DISPLAY MARKET: DETAILED LIST OF CONFERENCES &
EVENTS (2022-2023) 86
6 INDUSTRY TRENDS 88
6.1 INTRODUCTION 88
6.2 SUPPLY CHAIN ANALYSIS 88
FIGURE 33 ASSEMBLY, MANUFACTURING, AND SOFTWARE DEVELOPMENT
STAGES ADD MAJOR VALUE TO HEAD-UP DISPLAYS 88
 
6.3 FEATURES OF HEAD-UP DISPLAYS 90
6.3.1 FIELD OF VIEW 90
6.3.2 RESOLUTION 90
6.3.3 BRIGHTNESS 90
6.3.4 ACCURACY 90
6.3.5 COMBINER TRANSMITTANCE 90
6.4 TECHNOLOGY ANALYSIS 91
FIGURE 34 TECHNOLOGIES USED IN HEAD-UP DISPLAYS 91
6.4.1 CATHODE RAY TUBES 91
6.4.2 LIGHT-EMITTING DIODES 92
6.4.3 OPTICAL WAVEGUIDES 92
6.4.4 MICROELECTROMECHANICAL SYSTEMS 92
7 HEAD-UP DISPLAY MARKET, BY TYPE 93
7.1 INTRODUCTION 94
FIGURE 35 HEAD-UP DISPLAY MARKET, BY TYPE 94
FIGURE 36 AR-BASED HEAD-UP DISPLAYS SEGMENT TO REGISTER HIGHER GROWTH IN THE FORECAST PERIOD 94
TABLE 16 HEAD-UP DISPLAY MARKET, BY TYPE, 2018–2021 (USD MILLION) 94
TABLE 17 HEAD-UP DISPLAY MARKET, BY TYPE, 2022–2027 (USD MILLION) 95
7.2 CONVENTIONAL HEAD-UP DISPLAYS 96
7.2.1 WINDSHIELD-BASED HEAD-UP DISPLAYS 96
7.2.1.1 Windshield-based head-up displays use projectors and a set of mirrors to relay information 96
7.2.2 COMBINER-BASED HEAD-UP DISPLAYS 97
7.2.2.1 Combiner-based head-up displays can be accommodated in less space in automotive cockpits 97
TABLE 18 CONVENTIONAL HEAD-UP DISPLAY MARKET, BY SUB-TYPE,
2018–2021 (USD MILLION) 97
TABLE 19 CONVENTIONAL HEAD-UP DISPLAY MARKET, BY SUB-TYPE,
2022–2027 (USD MILLION) 97
FIGURE 37 AUTOMOTIVE SEGMENT TO DOMINATE CONVENTIONAL HEAD-UP DISPLAY MARKET FROM 2022 TO 2027 98
TABLE 20 CONVENTIONAL HEAD-UP DISPLAY MARKET, BY APPLICATION,
2018–2021 (USD MILLION) 98
TABLE 21 CONVENTIONAL HEAD-UP DISPLAY MARKET, BY APPLICATION,
2022–2027 (USD MILLION) 98
TABLE 22 CONVENTIONAL HEAD-UP DISPLAY MARKET, BY REGION,
2018–2021 (USD MILLION) 99
TABLE 23 CONVENTIONAL HEAD-UP DISPLAY MARKET, BY REGION,
2022–2027 (USD MILLION) 99
7.3 AR-BASED HEAD-UP DISPLAYS 99
7.3.1 INSTALLATION OF AR-BASED HEAD-UP DISPLAYS IN LUXURY CARS
TO FUEL THEIR GLOBAL DEMAND 99
TABLE 24 AR-BASED HEAD-UP DISPLAY MARKET, BY APPLICATION,
2018–2021 (USD MILLION) 100
TABLE 25 AR-BASED HEAD-UP DISPLAY MARKET, BY APPLICATION,
2022–2027 (USD MILLION) 100
TABLE 26 AR-BASED HEAD-UP DISPLAY MARKET, BY REGION,
2018–2021 (USD MILLION) 100
TABLE 27 AR-BASED HEAD-UP DISPLAY MARKET, BY REGION,
2022–2027 (USD MILLION) 100
8 HEAD-UP DISPLAY MARKET, BY COMPONENT 102
8.1 INTRODUCTION 103
FIGURE 38 HEAD-UP DISPLAY MARKET, BY COMPONENT 103
FIGURE 39 PROJECTORS/PROJECTION UNITS SEGMENT TO HOLD LARGEST SIZE OF HEAD-UP DISPLAY MARKET IN 2022 104
TABLE 28 HEAD-UP DISPLAY MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 104
TABLE 29 HEAD-UP DISPLAY MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 104
8.2 VIDEO GENERATORS 105
8.2.1 VIDEO GENERATORS ACT AS AN INTERFACE BETWEEN PROJECTION UNITS AND DATA TO BE DISPLAYED 105
TABLE 30 HEAD-UP DISPLAY MARKET FOR VIDEO GENERATORS, BY TYPE,
2018–2021 (USD MILLION) 105
TABLE 31 HEAD-UP DISPLAY MARKET FOR VIDEO GENERATORS, BY TYPE,
2022–2027 (USD MILLION) 105
8.3 PROJECTORS/PROJECTION UNITS 106
8.3.1 INCREASED USE OF HIGH VERSION PICO PROJECTORS IN HEAD-UP DISPLAYS TO SUPPORT MARKET GROWTH 106
FIGURE 40 TYPES OF PROJECTOR TECHNOLOGIES 106
8.3.2 LIQUID CRYSTAL ON SILICON (LCOS) PROJECTORS 106
8.3.3 DIGITAL LIGHT PROCESSING (DLP) PROJECTORS 107
8.3.4 LASER BEAM STEERING (LBS) PROJECTORS 107
TABLE 32 HEAD-UP DISPLAY MARKET FOR PROJECTORS/PROJECTION UNITS, BY TYPE, 2018–2021 (USD MILLION) 107
TABLE 33 HEAD-UP DISPLAY MARKET FOR PROJECTORS/PROJECTION UNITS, BY TYPE, 2022–2027 (USD MILLION) 107
8.4 DISPLAY UNITS 108
8.4.1 DISPLAY UNITS PROCESS IMAGES TO DISPLAY THEM ON WINDSHIELDS OF VEHICLES OR COMBINERS 108
FIGURE 41 TYPES OF DISPLAY TECHNOLOGIES 108
8.4.2 DIGITAL MICROMIRROR DEVICE (DMD) TECHNOLOGY 108
8.4.3 LIQUID CRYSTAL DISPLAY (LCD) TECHNOLOGY 108
8.4.4 LIQUID CRYSTAL ON SILICON TECHNOLOGY 109
8.4.4.1 Nematic LCoS displays 109
8.4.4.2 Ferroelectric LCoS displays 109
TABLE 34 HEAD-UP DISPLAY MARKET FOR DISPLAY UNITS, BY TYPE,
2018–2021 (USD MILLION) 109
TABLE 35 HEAD-UP DISPLAY MARKET FOR DISPLAY UNITS, BY TYPE,
2022–2027 (USD MILLION) 109
 
8.5 SOFTWARE 110
8.5.1 SOFTWARE APPLICATIONS ARE INCORPORATED IN HEAD-UP DISPLAYS FOR NAVIGATIONAL PURPOSES 110
TABLE 36 HEAD-UP DISPLAY MARKET FOR SOFTWARE, BY TYPE,
2018–2021 (USD MILLION) 110
TABLE 37 HEAD-UP DISPLAY MARKET FOR SOFTWARE, BY TYPE,
2022–2027 (USD MILLION) 110
8.6 OTHER COMPONENTS 111
TABLE 38 HEAD-UP DISPLAY MARKET FOR OTHER COMPONENTS, BY TYPE,
2018–2021 (USD MILLION) 111
TABLE 39 HEAD-UP DISPLAY MARKET FOR OTHER COMPONENTS, BY TYPE,
2022–2027 (USD MILLION) 111
9 HEAD-UP DISPLAY MARKET, BY APPLICATION 112
9.1 INTRODUCTION 113
FIGURE 42 HEAD-UP DISPLAY MARKET, BY APPLICATION 113
FIGURE 43 AUTOMOTIVE SEGMENT TO DOMINATE HEAD-UP DISPLAY MARKET
FROM 2022 TO 2027 113
TABLE 40 HEAD-UP DISPLAY MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 113
TABLE 41 HEAD-UP DISPLAY MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 114
TABLE 42 HEAD-UP DISPLAY MARKET, BY APPLICATION,
2018–2021 (THOUSAND UNITS) 114
TABLE 43 HEAD-UP DISPLAY MARKET, BY APPLICATION,
2022–2027 (THOUSAND UNITS) 114
9.2 AVIATION 115
9.2.1 CIVIL AVIATION 115
9.2.1.1 Civil aircraft 115
9.2.1.1.1 Use of head-up displays in commercial and civil aircraft to provide required information to pilots is increasing 115
9.2.1.2 Civil helicopters 116
9.2.1.2.1 Deployment of head-up displays in civil helicopters is increasing for providing information related to flight safety 116
9.2.2 MILITARY AVIATION 116
9.2.2.1 Aircraft 116
9.2.2.1.1 Military aircraft use head-up displays to provide cockpit information to pilots 116
9.2.2.2 Helicopters 117
9.2.2.2.1 Modern military helicopters use head-up displays during war missions 117
FIGURE 44 CIVIL AVIATION SEGMENT TO DOMINATE HEAD-UP DISPLAY MARKET
FROM 2022 TO 2027 117
TABLE 44 HEAD-UP DISPLAY MARKET FOR AVIATION, BY SUB-APPLICATION,
2018–2021 (USD MILLION) 117
TABLE 45 HEAD-UP DISPLAY MARKET FOR AVIATION, BY SUB-APPLICATION,
2022–2027 (USD MILLION) 118
TABLE 46 HEAD-UP DISPLAY MARKET FOR AVIATION, BY TYPE,
2018–2021 (USD MILLION) 118
TABLE 47 HEAD-UP DISPLAY MARKET FOR AVIATION, BY TYPE,
2022–2027 (USD MILLION) 118
TABLE 48 HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION,
2018–2021 (USD MILLION) 118
TABLE 49 HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION,
2022–2027 (USD MILLION) 119
TABLE 50 CONVENTIONAL HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION, 2018–2021 (USD MILLION) 119
TABLE 51 CONVENTIONAL HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION, 2022–2027 (USD MILLION) 119
TABLE 52 AR-BASED HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION,
2018–2021 (USD MILLION) 120
TABLE 53 AR-BASED HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION,
2022–2027 (USD MILLION) 120
9.3 AUTOMOTIVE 120
9.3.1 PASSENGER CARS 121
9.3.1.1 Passenger cars segment projected to dominate head-up display market for automotive applications 121
9.3.2 COMMERCIAL VEHICLES 121
9.3.2.1 Formulation of mandates and regulations regarding vehicle safety to fuel adoption of advanced safety features in commercial vehicles 121
FIGURE 45 PASSENGER CARS SEGMENT TO DOMINATE HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS 121
TABLE 54 HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY SUB-APPLICATION,
2018–2021 (USD MILLION) 122
TABLE 55 HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY SUB-APPLICATION,
2022–2027 (USD MILLION) 122
TABLE 56 HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY TYPE,
2018–2021 (USD MILLION) 122
TABLE 57 HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY TYPE,
2022–2027 (USD MILLION) 122
TABLE 58 HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2018–2021 (USD MILLION) 123
TABLE 59 HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2022–2027 (USD MILLION) 123
TABLE 60 CONVENTIONAL HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION) 123
TABLE 61 CONVENTIONAL HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION, 2022–2027 (USD MILLION) 124
TABLE 62 AR-BASED HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2018–2021 (USD MILLION) 124
TABLE 63 AR-BASED HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,
2022–2027 (USD MILLION) 124
 
10 GEOGRAPHIC ANALYSIS 125
10.1 INTRODUCTION 126
FIGURE 46 HEAD-UP DISPLAY MARKET, BY REGION 126
FIGURE 47 REGIONAL SNAPSHOT: HEAD-UP DISPLAY MARKET 126
FIGURE 48 US TO HOLD LARGEST SIZE OF HEAD-UP DISPLAY MARKET
FROM 2022 TO 2027 127
TABLE 64 HEAD-UP DISPLAY MARKET, BY REGION, 2018–2021 (USD MILLION) 127
TABLE 65 HEAD-UP DISPLAY MARKET, BY REGION, 2022–2027 (USD MILLION) 127
10.2 NORTH AMERICA 128
FIGURE 49 HEAD-UP DISPLAY MARKET IN NORTH AMERICA 128
FIGURE 50 SNAPSHOT OF HEAD-UP DISPLAY MARKET IN NORTH AMERICA 129
TABLE 66 HEAD-UP DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY,
2018–2021 (USD MILLION) 129
TABLE 67 HEAD-UP DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY,
2022–2027 (USD MILLION) 130
TABLE 68 HEAD-UP DISPLAY MARKET IN NORTH AMERICA, BY TYPE,
2018–2021 (USD MILLION) 130
TABLE 69 HEAD-UP DISPLAY MARKET IN NORTH AMERICA, BY TYPE,
2022–2027 (USD MILLION) 130
TABLE 70 HEAD-UP DISPLAY MARKET IN NORTH AMERICA, BY APPLICATION,
2018–2021 (USD MILLION) 131
TABLE 71 HEAD-UP DISPLAY MARKET IN NORTH AMERICA, BY APPLICATION,
2022–2027 (USD MILLION) 131
TABLE 72 HEAD-UP DISPLAY MARKET IN NORTH AMERICA FOR AVIATION APPLICATION, BY TYPE, 2018–2021 (USD MILLION) 131
TABLE 73 HEAD-UP DISPLAY MARKET IN NORTH AMERICA FOR AVIATION APPLICATION, BY TYPE, 2022–2027 (USD MILLION) 131
TABLE 74 HEAD-UP DISPLAY MARKET IN NORTH AMERICA FOR AUTOMOTIVE APPLICATION, BY TYPE, 2018–2021 (USD MILLION) 132
TABLE 75 HEAD-UP DISPLAY MARKET IN NORTH AMERICA FOR AUTOMOTIVE APPLICATION, BY TYPE, 2022–2027 (USD MILLION) 132
10.2.1 US 132
10.2.1.1 Increasing demand for advanced features in vehicles to drive market growth in the US 132
TABLE 76 HEAD-UP DISPLAY MARKET IN US, BY APPLICATION,
2018–2021 (USD MILLION) 133
TABLE 77 HEAD-UP DISPLAY MARKET IN US, BY APPLICATION,
2022–2027 (USD MILLION) 133
10.2.2 CANADA 133
10.2.2.1 Growing awareness about passenger and vehicle safety to
propel market growth in Canada 133
TABLE 78 HEAD-UP DISPLAY MARKET IN CANADA, BY APPLICATION,
2018–2021 (USD MILLION) 134
TABLE 79 HEAD-UP DISPLAY MARKET IN CANADA, BY APPLICATION,
2022–2027 (USD MILLION) 134
 
10.2.3 MEXICO 134
10.2.3.1 Evolving automotive industry to drive the market growth in Mexico 134
TABLE 80 HEAD-UP DISPLAY MARKET IN MEXICO, BY APPLICATION,
2018–2021 (USD MILLION) 134
TABLE 81 HEAD-UP DISPLAY MARKET IN MEXICO, BY APPLICATION,
2022–2027 (USD MILLION) 135
10.3 EUROPE 135
FIGURE 51 HEAD-UP DISPLAY MARKET IN EUROPE 135
FIGURE 52 SNAPSHOT OF HEAD-UP DISPLAY MARKET IN EUROPE 136
TABLE 82 HEAD-UP DISPLAY MARKET IN EUROPE, BY COUNTRY,
2018–2021 (USD MILLION) 136
TABLE 83 HEAD-UP DISPLAY MARKET IN EUROPE, BY COUNTRY,
2022–2027 (USD MILLION) 137
TABLE 84 HEAD-UP DISPLAY MARKET IN EUROPE, BY TYPE, 2018–2021 (USD MILLION) 137
TABLE 85 HEAD-UP DISPLAY MARKET IN EUROPE, BY TYPE, 2022–2027 (USD MILLION) 137
TABLE 86 HEAD-UP DISPLAY MARKET IN EUROPE, BY APPLICATION,
2018–2021 (USD MILLION) 138
TABLE 87 HEAD-UP DISPLAY MARKET IN EUROPE, BY APPLICATION,
2022–2027 (USD MILLION) 138
TABLE 88 HEAD-UP DISPLAY MARKET IN EUROPE FOR AVIATION APPLICATION, BY TYPE, 2018–2021 (USD MILLION) 138
TABLE 89 HEAD-UP DISPLAY MARKET IN EUROPE FOR AVIATION APPLICATION, BY TYPE, 2022–2027 (USD MILLION) 138
TABLE 90 HEAD-UP DISPLAY MARKET IN EUROPE FOR AUTOMOTIVE APPLICATION,
BY TYPE, 2018–2021 (USD MILLION) 139
TABLE 91 HEAD-UP DISPLAY MARKET IN EUROPE FOR AUTOMOTIVE APPLICATION,
BY TYPE, 2022–2027 (USD MILLION) 139
10.3.1 GERMANY 139
10.3.1.1 Leading car manufacturers offering vehicles equipped with
head-up displays to drive market growth in Germany 139
TABLE 92 HEAD-UP DISPLAY MARKET IN GERMANY, BY APPLICATION,
2018–2021 (USD MILLION) 140
TABLE 93 HEAD-UP DISPLAY MARKET IN GERMANY, BY APPLICATION,
2022–2027 (USD MILLION) 140
10.3.2 UK 140
10.3.2.1 Surging demand for luxury cars to drive market growth in UK 140
TABLE 94 HEAD-UP DISPLAY MARKET IN UK, BY APPLICATION,
2018–2021 (USD MILLION) 140
TABLE 95 HEAD-UP DISPLAY MARKET IN UK, BY APPLICATION,
2022–2027 (USD MILLION) 141
10.3.3 FRANCE 141
10.3.3.1 Manufacturing of high-end cars in France to drive market growth 141
TABLE 96 HEAD-UP DISPLAY MARKET IN FRANCE, BY APPLICATION,
2018–2021 (USD MILLION) 141
TABLE 97 HEAD-UP DISPLAY MARKET IN FRANCE, BY APPLICATION,
2022–2027 (USD MILLION) 141
 
10.3.4 REST OF EUROPE 142
TABLE 98 HEAD-UP DISPLAY MARKET IN REST OF EUROPE, BY APPLICATION,
2018–2021 (USD MILLION) 142
TABLE 99 HEAD-UP DISPLAY MARKET IN REST OF EUROPE, BY APPLICATION,
2022–2027 (USD MILLION) 142
10.4 APAC 142
FIGURE 53 HEAD-UP DISPLAY MARKET IN APAC 143
FIGURE 54 SNAPSHOT OF HEAD-UP DISPLAY MARKET IN APAC 143
TABLE 100 HEAD-UP DISPLAY MARKET IN APAC, BY COUNTRY,
2018–2021 (USD MILLION) 144
TABLE 101 HEAD-UP DISPLAY MARKET IN APAC, BY COUNTRY,
2022–2027 (USD MILLION) 144
TABLE 102 HEAD-UP DISPLAY MARKET IN APAC, BY TYPE, 2018–2021 (USD MILLION) 144
TABLE 103 HEAD-UP DISPLAY MARKET IN APAC, BY TYPE, 2022–2027 (USD MILLION) 145
TABLE 104 HEAD-UP DISPLAY MARKET IN APAC, BY APPLICATION,
2018–2021 (USD MILLION) 145
TABLE 105 HEAD-UP DISPLAY MARKET IN APAC, BY APPLICATION,
2022–2027 (USD MILLION) 145
TABLE 106 HEAD-UP DISPLAY MARKET IN APAC FOR AVIATION APPLICATION, BY TYPE, 2018–2021 (USD MILLION) 145
TABLE 107 HEAD-UP DISPLAY MARKET IN APAC FOR AVIATION APPLICATION, BY TYPE, 2022–2027 (USD MILLION) 146
TABLE 108 HEAD-UP DISPLAY MARKET IN APAC FOR AUTOMOTIVE APPLICATION,
BY TYPE, 2018–2021 (USD MILLION) 146
TABLE 109 HEAD-UP DISPLAY MARKET IN APAC FOR AUTOMOTIVE APPLICATION,
BY TYPE, 2022–2027 (USD MILLION) 146
10.4.1 CHINA 146
10.4.1.1 Increasing vehicle production in China to propel market growth 146
TABLE 110 HEAD-UP DISPLAY MARKET IN CHINA, BY APPLICATION,
2018–2021 (USD MILLION) 147
TABLE 111 HEAD-UP DISPLAY MARKET IN CHINA, BY APPLICATION,
2022–2027 (USD MILLION) 147
10.4.2 JAPAN 147
10.4.2.1 Ongoing mass production of automotive parts to result in low prices of head-up displays in Japan 147
TABLE 112 HEAD-UP DISPLAY MARKET IN JAPAN, BY APPLICATION,
2018–2021 (USD MILLION) 148
TABLE 113 HEAD-UP DISPLAY MARKET IN JAPAN, BY APPLICATION,
2022–2027 (USD MILLION) 148
10.4.3 SOUTH KOREA 148
10.4.3.1 Increasing development of semi-autonomous and autonomous vehicles in South Korea to contribute to market growth 148
TABLE 114 HEAD-UP DISPLAY MARKET IN SOUTH KOREA, BY APPLICATION,
2018–2021 (USD MILLION) 149
TABLE 115 HEAD-UP DISPLAY MARKET IN SOUTH KOREA, BY APPLICATION,
2022–2027 (USD MILLION) 149
 
10.4.4 AUSTRALIA 149
10.4.4.1 Rising awareness about benefits of head-up displays to play crucial role in market growth in Australia 149
TABLE 116 HEAD-UP DISPLAY MARKET IN AUSTRALIA, BY APPLICATION,
2018–2021 (USD MILLION) 149
TABLE 117 HEAD-UP DISPLAY MARKET IN AUSTRALIA, BY APPLICATION,
2022–2027 (USD MILLION) 150
10.4.5 REST OF APAC 150
TABLE 118 HEAD-UP DISPLAY MARKET IN REST OF APAC, BY APPLICATION,
2018–2021 (USD MILLION) 150
TABLE 119 HEAD-UP DISPLAY MARKET IN REST OF APAC, BY APPLICATION,
2022–2027 (USD MILLION) 150
10.5 ROW 151
FIGURE 55 HEAD-UP DISPLAY MARKET IN ROW 151
10.5.1 MIDDLE EAST AND AFRICA 151
10.5.1.1 Surging demand for head-up display-equipped helicopters
and increasing disposable income of people to propel
market growth in MEA 151
10.5.2 SOUTH AMERICA 151
10.5.2.1 Rising number of automobile assembling plants to drive market growth in South America 151
TABLE 120 HEAD-UP DISPLAY MARKET IN ROW, BY REGION, 2018–2021 (USD MILLION) 151
TABLE 121 HEAD-UP DISPLAY MARKET IN ROW, BY REGION, 2022–2027 (USD MILLION) 152
TABLE 122 HEAD-UP DISPLAY MARKET IN ROW, BY TYPE, 2018–2021 (USD MILLION) 152
TABLE 123 HEAD-UP DISPLAY MARKET IN ROW, BY TYPE, 2022–2027 (USD MILLION) 152
TABLE 124 HEAD-UP DISPLAY MARKET IN ROW, BY APPLICATION,
2018–2021 (USD MILLION) 152
TABLE 125 HEAD-UP DISPLAY MARKET IN ROW, BY APPLICATION,
2022–2027 (USD MILLION) 153
TABLE 126 HEAD-UP DISPLAY MARKET IN ROW FOR AVIATION APPLICATION, BY TYPE, 2018–2021 (USD MILLION) 153
TABLE 127 HEAD-UP DISPLAY MARKET IN ROW FOR AVIATION APPLICATION, BY TYPE, 2022–2027 (USD MILLION) 153
TABLE 128 HEAD-UP DISPLAY MARKET IN ROW FOR AUTOMOTIVE APPLICATION, BY TYPE, 2018–2021 (USD MILLION) 153
TABLE 129 HEAD-UP DISPLAY MARKET IN ROW FOR AUTOMOTIVE APPLICATION, BY TYPE, 2022–2027 (USD MILLION) 154
TABLE 130 HEAD-UP DISPLAY MARKET IN MIDDLE EAST, BY APPLICATION,
2018–2021 (USD MILLION) 154
TABLE 131 HEAD-UP DISPLAY MARKET IN MIDDLE EAST, BY APPLICATION,
2022–2027 (USD MILLION) 154
TABLE 132 HEAD-UP DISPLAY MARKET IN AFRICA, BY APPLICATION,
2018–2021 (USD MILLION) 154
TABLE 133 HEAD-UP DISPLAY MARKET IN AFRICA, BY APPLICATION,
2022–2027 (USD MILLION) 155
TABLE 134 HEAD-UP DISPLAY MARKET IN SOUTH AMERICA, BY APPLICATION,
2018–2021 (USD MILLION) 155
TABLE 135 HEAD-UP DISPLAY MARKET IN SOUTH AMERICA, BY APPLICATION,
2022–2027 (USD MILLION) 155
11 COMPETITIVE LANDSCAPE 156
11.1 INTRODUCTION 156
11.2 REVENUE ANALYSIS: TOP 3 COMPANIES 156
FIGURE 56 DOMINANCE OF TOP 3 PLAYERS IN HEAD-UP DISPLAY MARKET
IN LAST 5 YEARS 156
11.3 STRATEGIES ADOPTED BY KEY PLAYERS 157
TABLE 136 OVERVIEW OF STRATEGIES ADOPTED BY HEAD-UP DISPLAY
MARKET MANUFACTURERS 157
11.4 MARKET SHARE ANALYSIS, 2021 157
TABLE 137 HEAD-UP DISPLAY MARKET: DEGREE OF COMPETITION 158
FIGURE 57 HEAD-UP DISPLAY MARKET SHARE, BY COMPANY (2020) 158
11.5 COMPANY EVALUATION QUADRANT 159
11.5.1 STAR 159
11.5.2 PERVASIVE 159
11.5.3 EMERGING LEADER 159
11.5.4 PARTICIPANT 160
FIGURE 58 HEAD-UP DISPLAY MARKET (GLOBAL) COMPANY EVALUATION
QUADRANT, 2020 160
11.6 HEAD-UP DISPLAY MARKET: COMPANY FOOTPRINT 161
11.6.1 APPLICATION AND REGIONAL FOOTPRINT ANALYSIS OF TOP PLAYERS 161
TABLE 138 APPLICATION AND REGIONAL FOOTPRINT OF COMPANIES 161
TABLE 139 APPLICATION FOOTPRINT OF COMPANIES 161
TABLE 140 REGIONAL FOOTPRINT OF COMPANIES 162
11.7 SMALL AND MEDIUM ENTERPRISES (SME) EVALUATION QUADRANT, 2020 162
11.7.1 PROGRESSIVE COMPANY 162
11.7.2 RESPONSIVE COMPANY 162
11.7.3 DYNAMIC COMPANY 162
11.7.4 STARTING BLOCK 162
FIGURE 59 HEAD-UP DISPLAY MARKET (GLOBAL) SME EVALUATION QUADRANT, 2021 163
11.8 COMPETITIVE SITUATIONS & TRENDS 164
TABLE 141 HEAD-UP DISPLAY MARKET: PRODUCT LAUNCHES AND DEVELOPMENTS 164
TABLE 142 HEAD-UP DISPLAY MARKET: DEALS 165
TABLE 143 HEAD-UP DISPLAY MARKET: DETAILED LIST OF KEY STARTUPS/SMES 166
TABLE 144 HEAD-UP DISPLAY MARKET: COMPETITIVE BENCHMARKING OF
KEY STARTUPS/SMES 166
 
12 COMPANY PROFILES 167
12.1 KEY PLAYERS 167
(Business Overview, Products Offered, Product Launches, Deals, and MnM View)*
12.1.1 NIPPON SEIKI 167
TABLE 145 NIPPON SEIKI: BUSINESS OVERVIEW 167
FIGURE 60 NIPPON SEIKI: COMPANY SNAPSHOT 168
12.1.2 CONTINENTAL 171
TABLE 146 CONTINENTAL: BUSINESS OVERVIEW 171
FIGURE 61 CONTINENTAL: COMPANY SNAPSHOT 172
12.1.3 VISTEON CORPORATION 175
TABLE 147 VISTEON CORPORATION: BUSINESS OVERVIEW 175
FIGURE 62 VISTEON CORPORATION: COMPANY SNAPSHOT 176
12.1.4 DENSO CORPORATION 179
TABLE 148 DENSO CORPORATION: BUSINESS OVERVIEW 179
FIGURE 63 DENSO CORPORATION: COMPANY SNAPSHOT 180
12.1.5 BOSCH 183
TABLE 149 BOSCH: BUSINESS OVERVIEW 183
FIGURE 64 BOSCH: COMPANY SNAPSHOT 184
12.1.6 PIONEER CORPORATION 187
TABLE 150 PIONEER CORPORATION: BUSINESS OVERVIEW 187
FIGURE 65 PIONEER CORPORATION: COMPANY SNAPSHOT 188
12.1.7 BAE SYSTEMS 190
TABLE 151 BAE SYSTEMS: BUSINESS OVERVIEW 190
FIGURE 66 BAE SYSTEMS: COMPANY SNAPSHOT 191
12.2 OTHER PLAYERS 193
12.2.1 YAZAKI CORPORATION 193
TABLE 152 YAZAKI CORPORATION: BUSINESS OVERVIEW 193
12.2.2 GARMIN 195
TABLE 153 GARMIN: BUSINESS OVERVIEW 195
FIGURE 67 GARMIN: COMPANY SNAPSHOT 196
12.2.3 PANASONIC 198
TABLE 154 PANASONIC: BUSINESS OVERVIEW 198
FIGURE 68 PANASONIC: COMPANY SNAPSHOT 199
12.2.4 HONEYWELL AEROSPACE 202
12.2.5 THALES GROUP 203
12.2.6 MICROVISION 204
12.2.7 RENESAS ELECTRONICS 205
12.2.8 COLLINS AEROSPACE 206
12.2.9 STMICROELECTRONICS 207
12.2.10 ALPS ALPINE 208
12.2.11 ELBIT SYSTEMS 209
12.2.12 SAAB AB 210
12.2.13 TRANSDIGM GROUP 210
12.3 KEY INNOVATORS 211
12.3.1 WAYRAY 211
12.3.2 HUDWAY 212
12.3.3 ENVISICS 213
12.3.4 I4DRIVE 213
12.3.5 TEXAS INSTRUMENTS 214
* Business Overview, Products Offered, Product Launches, Deals, and MnM View might not be captured in case of unlisted companies.
13 APPENDIX 215
13.1 INSIGHTS OF INDUSTRY EXPERTS 215
13.2 DISCUSSION GUIDE 216
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 218
13.4 AVAILABLE CUSTOMIZATIONS 220
13.5 RELATED REPORTS 220
13.6 AUTHOR DETAILS 221