サマリー

自動車向けメタバースの世界市場は、2022年の19億米ドルから2030年には165億米ドルへ、CAGR31.4％で成長すると予測されます。現在、自動車OEMやディーラーの間では、仮想空間におけるデジタルツインファクトリーやバーチャルショールームのコンセプトがトレンドとなっており、自動車メタバース産業の成長の引き金となっています。多くのソフトウェア企業やスタートアップ企業がAR/VR技術を開発し、自動車分野でのメタバース・アプリケーションの導入に向けて研究開発を続けています。ユーザーや顧客は、仮想空間の資産市場で使用されるNFTや暗号に興味を示しています。メタバース技術は、自動車のシミュレーションやテストの分野で、より便利なものになりました。自動車向けメタバース市場は、NVIDIA（米国）、Roblox Corporation（米国）、Unity Technologies（米国）、Meta Platforms Inc.（米国）、WayRay（スイス）などの既存プレーヤーによって支配されています。これらの企業は、自動車用メタバース・エコシステムのための製品を開発し、サービスを提供しています。

"予測期間中、自動車メーカーやディーラーによる広告アプリケーションの活用がより高いレベルになる"
多くの自動車メーカーやディーラーがメタバース技術を活用し、仮想空間での製品展示を行っています。OEMは、NFTのリリース、（自動車の）新製品発表会、仮想マーケティングイベント、その他のリソースを活用してきました。例えばMetaは、メタバースの一部としてバーチャルビルボードを販売している。同社は、ディーラーがオンライン・プラットフォームを通じて直接自動車を販売することを許可し、ショールームのための仮想エステートのデジタル購入権を許可しています。このプラットフォームは、各地域の多くのディーラーに活用されています。メタバースの利用が高まるにつれ、メタバースにおける広告市場は飛躍的に拡大し、企業はこれらのプラットフォームで広告を出すための新たな方法を見出しています。自動車業界では、バーチャルショールームというコンセプトで、実際の車を活用せずにバーチャルで広告を出すことができるようになり、急成長しています。同社は、バーチャル空間のみで自動車を発売することで、コスト削減を図る計画です。

"予測期間中、北米が最大の市場となりそう"
北米は、自動車産業向けのメタバース市場が最も大きい。この地域では、ソフトウェアが最大のセグメントとなる見込みで、Roblox、Unity Technologies、Epic Games、Upland、Sandboxなどのトップソフトウェアおよびメタバースプラットフォームプロバイダーが存在しています。マイクロソフト、メタ、NVIDIA、クアルコムなど、メタバースのトップ・ハードウェア・プロバイダーが存在し、メタバースを利用する人口が多いことから、自動車向けのメタバース市場として最大となる。米国は、ほとんどのメタバース・エコシステム・プロバイダーが国内に存在するため、この地域の市場をリードすると予想されます。Roblox（米国）、Unity Technologies（米国）、Upland（米国）、Sandbox（米国）、Epic Games（米国）などのメタバースソフトウェアおよびプラットフォームプロバイダーが、この地域の主要プレイヤーとして活躍しています。これらの企業は、OEMと協力して、自動車向けメタバース市場向けのソフトウェアを提供しています。RobloxとUnity Technologiesは、Hyundaiとメタバース・ソリューションのために協働している。同様に、フェラーリは、デジタルアセット向けのメタバース提供でEpic Gamesと協働している。

この市場で活動する様々な主要組織のCEO、マーケティング・ディレクター、その他のイノベーションおよびテクノロジー・ディレクター、経営陣に対して詳細なインタビューを実施した。
- 企業タイプ別メタバースエコシステムプロバイダー：67％、その他：9％、OEM：24
- 役職別CXO：33%、マネージャー：52%、エグゼクティブ：15
- 地域別北米 - 20%、ヨーロッパ - 31%、アジア太平洋 - 41%、その他の地域 - 8
自動車向けメタバース市場は、NVIDIA（米国）、Roblox Corporation（米国）、Unity Technologies（米国）、Meta Platforms Inc.（米国）、WayRay（スイス）などの既存プレイヤーによって支配されています。彼らは、自動車のメタバースエコシステム向けに製品を開発し、サービスを提供しています。自動車向けメタバース市場において、メタバース技術を開発し、完成品とサービスをそれぞれの顧客に提供するために、パートナーシップを開始した。
調査対象範囲
本レポートでは、自動車向けメタバース市場を、オファリング、製品（ハードウェア、ソフトウェア、その他）、技術（AR、VR、MR）、アプリケーション＆地域（アジア太平洋、欧州、北米）の観点からカバーしています。自動車向けメタバース市場のエコシステムにおける競争環境と主要企業のプロファイルをカバーしています。
また、市場の主要企業の詳細な競合分析、企業プロファイル、製品および事業の提供に関する主な見解、最近の開発、主要な市場戦略も掲載しています。




レポート購入の主なメリット
- 本レポートは、自動車向けメタバース市場全体とそのサブセグメントに関する収益数の最も近い近似値に関する情報を提供し、この市場におけるマーケットリーダー/新規参入者を支援します。
- 本レポートは、利害関係者が競争環境を理解し、より良いビジネスの位置づけと適切な市場参入戦略を計画するためのより多くの洞察を得るのに役立ちます。
- また、利害関係者が市場の鼓動を理解するのに役立ち、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供します。

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目次

1 INTRODUCTION 21
1.1 STUDY OBJECTIVES 21
1.2 MARKET DEFINITION 21
TABLE 1 METAVERSE MARKET FOR AUTOMOTIVE DEFINITION, BY OFFERING 22
TABLE 2 METAVERSE MARKET FOR AUTOMOTIVE DEFINITION, BY PRODUCT 22
TABLE 3 METAVERSE MARKET FOR AUTOMOTIVE DEFINITION, BY TECHNOLOGY 23
TABLE 4 METAVERSE MARKET FOR AUTOMOTIVE DEFINITION, BY APPLICATION 24
1.2.1 INCLUSIONS AND EXCLUSIONS 24
TABLE 5 INCLUSIONS AND EXCLUSIONS IN METAVERSE MARKET FOR AUTOMOTIVE 24
1.3 MARKET SCOPE 25
FIGURE 1 MARKETS COVERED 25
1.3.1 REGIONS COVERED 25
1.3.2 YEARS CONSIDERED 26
1.4 CURRENCY CONSIDERED 26
TABLE 6 CURRENCY EXCHANGE RATES 26
1.5 STAKEHOLDERS 27
2 RESEARCH METHODOLOGY 28
2.1 RESEARCH DATA 28
FIGURE 2 METAVERSE MARKET FOR AUTOMOTIVE: RESEARCH DESIGN 28
FIGURE 3 RESEARCH DESIGN MODEL 29
2.1.1 SECONDARY DATA 29
2.1.1.1 Key secondary sources 30
2.1.1.2 Key data from secondary sources 31
2.1.2 PRIMARY DATA 31
2.1.2.1 Primary interviews – demand and supply sides 32
2.1.2.2 Key industry insights and breakdown of primary interviews 32
FIGURE 4 KEY INDUSTRY INSIGHTS 32
FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS 33
2.1.2.3 List of primary participants 33
2.2 MARKET SIZE ESTIMATION 34
FIGURE 6 RESEARCH METHODOLOGY: HYPOTHESIS BUILDING 35
2.2.1 SUPPLY-SIDE APPROACH 35
FIGURE 7 VENDOR ANALYSIS FOR MARKET SIZE AND RANKING 36
2.2.2 TOP-DOWN APPROACH 36
FIGURE 8 TOP-DOWN APPROACH: METAVERSE MARKET FOR AUTOMOTIVE 37
FIGURE 9 METAVERSE MARKET FOR AUTOMOTIVE: MARKET ESTIMATION NOTES 37
2.3 DATA TRIANGULATION 38
FIGURE 10 DATA TRIANGULATION METHODOLOGY 38
2.4 FACTOR ANALYSIS 39
FIGURE 11 MARKET GROWTH PROJECTIONS FROM DEMAND-SIDE DRIVERS AND OPPORTUNITIES 39
FIGURE 12 FACTOR ANALYSIS FOR MARKET SIZING: DEMAND AND SUPPLY SIDE 40
2.5 RESEARCH ASSUMPTIONS 41
2.6 RESEARCH LIMITATIONS 42
3 EXECUTIVE SUMMARY 43
TABLE 7 CURRENT STATE OF THE METAVERSE 44
FIGURE 13 METAVERSE MARKET FOR AUTOMOTIVE: MARKET OVERVIEW 45
FIGURE 14 METAVERSE MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION) 46
FIGURE 15 METAVERSE MARKET FOR AUTOMOTIVE: REVENUE DISTRIBUTION (2022) 47
FIGURE 16 VIRTUAL PLATFORMS/SPACES EXPECTED TO BE LARGEST MARKET DURING FORECAST PERIOD (2022–2030) 47
4 PREMIUM INSIGHTS 48
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN METAVERSE MARKET FOR AUTOMOTIVE 48
FIGURE 17 OEM SHIFT TO METAVERSE-BASED ADVERTISEMENTS TO DRIVE MARKET 48
4.2 METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT 48
FIGURE 18 SOFTWARE TO BE LARGEST SEGMENT (2022–2030) 48
4.3 METAVERSE MARKET FOR AUTOMOTIVE, BY TECHNOLOGY 49
FIGURE 19 MR TO GROW AT FASTER RATE (2022–2030) 49
4.4 METAVERSE MARKET FOR AUTOMOTIVE, BY OFFERING 49
FIGURE 20 VIRTUAL PLATFORMS/SPACES TO OCCUPY LARGEST SHARE (2022–2030) 49
4.5 METAVERSE MARKET FOR AUTOMOTIVE, BY APPLICATION 50
FIGURE 21 ADVERTISING TO LEAD MARKET DURING FORECAST PERIOD (2022–2030) 50
4.6 METAVERSE MARKET FOR AUTOMOTIVE, BY REGION 50
FIGURE 22 NORTH AMERICA PROJECTED TO BE LARGEST MARKET 50
5 MARKET OVERVIEW 51
5.1 INTRODUCTION 51
FIGURE 23 AUTOMOTIVE APPLICATIONS IN METAVERSE MARKET 51
FIGURE 24 METAVERSE, FROM PAST TO FUTURE 52
5.2 MARKET DYNAMICS 52
FIGURE 25 METAVERSE MARKET FOR AUTOMOTIVE: MARKET DYNAMICS 53
5.2.1 DRIVERS 53
5.2.1.1 Brand promotions for automotive OEMs using gamification 53
FIGURE 26 FACTORS THAT MAKE ADVERTISING IMPORTANT IN METAVERSE 54
5.2.1.2 Growing demand for automobile simulators in related industries 54
FIGURE 27 WAYRAY’S HOLOGRAKTOR ON METAVERSE 55
5.2.1.3 Availability of affordable hardware 55
FIGURE 28 HARDWARE USED IN METAVERSE 56
5.2.1.4 Use of metaverse in automotive design 56
FIGURE 29 FORD DESIGNED NEW CAR ENTIRELY USING VR 57
5.2.1.5 Wider adoption of AR/VR across industries 57
FIGURE 30 ADOPTION OF AR/VR TECHNOLOGY ACROSS INDUSTRIES 58
5.2.2 RESTRAINTS 58
5.2.2.1 Installation and maintenance cost of high-end components 58
5.2.2.2 Health and mental issues from extended use 59
FIGURE 31 HARMFUL EFFECTS OF LOW-FREQUENCY WAVES ON USE OF DEVICES FOR METAVERSE 59
5.2.3 OPPORTUNITIES 60
5.2.3.1 Incorporation of metaverse in automotive infotainment 60
5.2.3.2 Continuous developments in 5G and higher band technologies 60
FIGURE 32 EXPECTED 5G PENETRATION BY 2025 60
5.2.3.3 Virtual experience as a trial before buying automobiles 61
FIGURE 33 NISSAN LAUNCHED NISSAN SAKURA THROUGH VIRTUAL TEST DRIVING USING METAVERSE 61
5.2.4 CHALLENGES 61
5.2.4.1 Cybersecurity and privacy challenges 61
FIGURE 34 CYBERSECURITY WILL BE MAIN HURDLE FOR METAVERSE POPULARIZATION 62
5.2.4.2 Local government restrictions with environmental impact 62
TABLE 8 METAVERSE MARKET FOR AUTOMOTIVE: IMPACT OF MARKET DYNAMICS 63
5.3 PORTER’S FIVE FORCES 64
FIGURE 35 PORTER’S FIVE FORCES: METAVERSE MARKET FOR AUTOMOTIVE 64
TABLE 9 METAVERSE MARKET: PORTER’S FIVE FORCES ANALYSIS 65
5.3.1 INTENSITY OF COMPETITIVE RIVALRY 65
5.3.2 BARGAINING POWER OF SUPPLIERS 65
5.3.3 BARGAINING POWER OF BUYERS 66
5.3.4 THREAT OF NEW ENTRANTS 66
5.3.5 THREAT OF SUBSTITUTES 66
5.4 METAVERSE MARKET ECOSYSTEM FOR AUTOMOTIVE 67
FIGURE 36 METAVERSE MARKET FOR AUTOMOTIVE: ECOSYSTEM ANALYSIS 67
5.4.1 HARDWARE PROVIDERS 68
5.4.2 SOFTWARE PROVIDERS 68
5.4.3 CLOUD SERVICE/DATA CENTER PROVIDERS 68
5.4.4 METAVERSE PLATFORM PROVIDERS 68
5.4.5 FINANCIAL SERVICES 68
5.4.6 AUTOMOTIVE SIMULATORS 68
5.4.7 OTHER SERVICES 68
5.4.8 OEMS 68
5.4.9 END USERS 69
TABLE 10 METAVERSE MARKET FOR AUTOMOTIVE: ROLE OF COMPANIES IN ECOSYSTEM 69
 
5.5 SUPPLY CHAIN ANALYSIS 70
FIGURE 37 SUPPLY CHAIN ANALYSIS OF METAVERSE MARKET FOR AUTOMOTIVE 71
5.6 KEY CONFERENCES AND EVENTS, 2022–2023 72
TABLE 11 METAVERSE MARKET FOR AUTOMOTIVE: LIST OF CONFERENCES AND EVENTS 72
5.7 KEY OEMS IN METAVERSE MARKET FOR AUTOMOTIVE 73
FIGURE 38 KEY OEMS IN METAVERSE MARKET FOR AUTOMOTIVE 73
5.8 TECHNOLOGY ANALYSIS 73
5.8.1 TECHNOLOGY STACK 73
FIGURE 39 METAVERSE MARKET FOR AUTOMOTIVE: TECHNOLOGIES 73
5.8.2 INFRASTRUCTURE LEVEL 74
5.8.2.1 5G network 74
5.8.2.2 IoT 74
5.8.2.3 Cloud and edge computing 74
5.8.3 DESIGN AND DEVELOPMENT LEVEL 75
5.8.3.1 Blockchain 75
5.8.3.2 3D modeling and real-time rendering 75
5.8.3.3 AI, NLP, and computer vision 75
5.8.4 HUMAN INTERACTION LEVEL 76
5.8.4.1 VR 76
5.8.4.2 AR 76
5.8.4.2.1 Mobile AR 76
5.8.4.2.2 Monitor-based AR 77
5.8.4.2.3 Near-eye-based AR 77
5.8.4.2.4 Web AR 78
5.8.4.3 MR 78
5.9 PATENT ANALYSIS 78
FIGURE 40 NUMBER OF PATENTS PUBLISHED, 2011–2021 79
FIGURE 41 TOP FIVE PATENT OWNERS (GLOBAL) 79
TABLE 12 TOP 10 PATENT OWNERS (US) 80
TABLE 13 IMPORTANT PATENT REGISTRATIONS RELATED TO METAVERSE MARKET FOR AUTOMOTIVE 80
5.10 KEY ENABLERS OF METAVERSE 83
FIGURE 42 KEY ENABLERS OF THE METAVERSE 83
5.11 CASE STUDY ANALYSIS 84
5.11.1 CASE STUDY 1: META FACTORY SETUP 84
5.11.2 CASE STUDY 2: LEVERAGING METAVERSE IN AUTOMOBILE INDUSTRY 84
5.11.3 CASE STUDY 3: PERFORMING SIMULATIONS FOR SMART MANUFACTURING 85
5.11.4 CASE STUDY 4: PRODUCTION OF NEW CAR USING METAVERSE 85
5.11.5 CASE STUDY 5: DEVELOPMENT OF MGVERSE 85
5.11.6 CASE STUDY 6: DEVELOPMENT OF HYUNDAI MOBILITY ADVENTURE 86
5.11.7 CASE STUDY 7: DEVELOPMENT OF AR IN INFORMATION DISPLAY 86
5.11.8 CASE STUDY 8: ANNOUNCEMENT OF MCLAREN RACING COLLECTIVE 86
5.11.9 CASE STUDY 9: ANNOUNCEMENT OF ALFA ROMEO NFTS 87
5.11.10 CASE STUDY 10: DEVELOPMENT OF VOLVOVERSE 87
5.11.11 CASE STUDY 11: SMART SERVICING AND REPAIR 87
5.12 REGULATORY LANDSCAPE 88
5.12.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 88
TABLE 14 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 88
TABLE 15 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 89
TABLE 16 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 90
TABLE 17 REST OF WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 91
5.12.2 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS 92
TABLE 18 MAJOR REGULATIONS REQUIRED FOR AUTOMOTIVE METAVERSE 93
5.13 TRENDS AND DISRUPTIONS 94
FIGURE 43 METAVERSE MARKET FOR AUTOMOTIVE: TRENDS AND DISRUPTIONS 94
5.14 METAVERSE MARKET FOR AUTOMOTIVE, SCENARIO ANALYSIS (2022–2030) 95
FIGURE 44 METAVERSE MARKET FOR AUTOMOTIVE: FUTURE TRENDS & SCENARIOS, 2021–2030 (USD MILLION) 95
5.14.1 MOST LIKELY SCENARIO 95
TABLE 19 METAVERSE MARKET FOR AUTOMOTIVE (MOST LIKELY), BY REGION, 2022–2030 (USD MILLION) 95
5.14.2 OPTIMISTIC SCENARIO 96
TABLE 20 METAVERSE MARKET FOR AUTOMOTIVE (OPTIMISTIC), BY REGION, 2022–2030 (USD MILLION) 96
5.14.3 PESSIMISTIC SCENARIO 97
TABLE 21 METAVERSE MARKET FOR AUTOMOTIVE (PESSIMISTIC), BY REGION, 2022–2030 (USD MILLION) 97
6 METAVERSE MARKET FOR AUTOMOTIVE, BY OFFERING 98
6.1 INTRODUCTION 99
FIGURE 45 VIRTUAL PLATFORMS/SPACE TO BE LARGEST SEGMENT DURING FORECAST PERIOD 99
TABLE 22 METAVERSE MARKET FOR AUTOMOTIVE, BY OFFERING, 2018–2021 (USD MILLION) 99
TABLE 23 METAVERSE MARKET FOR AUTOMOTIVE, BY OFFERING, 2022–2030 (USD MILLION) 100
6.1.1 OPERATIONAL DATA 100
TABLE 24 METAVERSE: COMPANY OFFERINGS 100
6.1.2 ASSUMPTIONS 101
TABLE 25 ASSUMPTIONS: BY OFFERING 101
6.1.3 RESEARCH METHODOLOGY 101
 
6.2 VIRTUAL PLATFORMS/SPACES 101
6.2.1 GROWING DEMAND FOR AR/VR APPLICATIONS 101
TABLE 26 TOP COLLABORATIONS BETWEEN OEMS AND METAVERSE PROVIDERS 102
TABLE 27 VIRTUAL PLATFORM/SPACE, BY REGION, 2018–2021 (USD MILLION) 102
TABLE 28 VIRTUAL PLATFORM/SPACE, BY REGION, 2022–2030 (USD MILLION) 103
6.3 AVATARS 103
6.3.1 VIRTUAL ENVIRONMENT TO CREATE OPPORTUNITIES 103
TABLE 29 AVATARS, BY REGION, 2018–2021 (USD MILLION) 103
TABLE 30 AVATARS, BY REGION, 2022–2030 (USD MILLION) 104
6.4 ASSET MARKETPLACES 104
6.4.1 GROWING NFT AND SDK DEMAND 104
TABLE 31 ASSET MARKETPLACE, BY REGION, 2018–2021 (USD MILLION) 104
TABLE 32 ASSET MARKETPLACE, BY REGION, 2022–2030 (USD MILLION) 105
6.5 FINANCIAL SERVICES 105
6.5.1 INCREASING TRADE OF DIGITAL ASSETS IN BLOCKCHAIN AND CRYPTOCURRENCY 105
TABLE 33 FINANCIAL SERVICES, BY REGION, 2018–2021 (USD MILLION) 105
TABLE 34 FINANCIAL SERVICES, BY REGION, 2022–2030 (USD MILLION) 106
6.6 KEY PRIMARY INSIGHTS 106
7 METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT 107
7.1 INTRODUCTION 108
FIGURE 46 SOFTWARE SEGMENT TO LEAD MARKET DURING FORECAST PERIOD 108
TABLE 35 METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION) 108
TABLE 36 METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION) 109
7.1.1 OPERATIONAL DATA 109
TABLE 37 METAVERSE ECOSYSTEM: WHAT COMPANIES ARE WORKING ON 109
7.1.2 ASSUMPTIONS 110
TABLE 38 ASSUMPTIONS: BY PRODUCT 110
7.1.3 RESEARCH METHODOLOGY 110
7.2 HARDWARE 110
7.2.1 INCREASED USE OF XR HARDWARE IN AUTOMOTIVE 110
TABLE 39 MAJOR HARDWARE USED/TO BE USED IN AUTOMOTIVE METAVERSE 111
TABLE 40 METAVERSE HARDWARE MARKET, BY REGION, 2018–2021 (USD MILLION) 112
TABLE 41 METAVERSE HARDWARE MARKET, BY REGION, 2022–2030 (USD MILLION) 112
7.3 SOFTWARE 113
7.3.1 GROWING NUMBER OF METAVERSE SOFTWARE PROVIDERS 113
TABLE 42 MAJOR SOFTWARE TYPES AND THEIR USE CASES IN AUTOMOTIVE METAVERSE 113
TABLE 43 METAVERSE SOFTWARE MARKET, BY REGION, 2018–2021 (USD MILLION) 114
TABLE 44 METAVERSE SOFTWARE MARKET, BY REGION, 2022–2030 (USD MILLION) 114
7.4 OTHERS 115
7.4.1 EXPONENTIAL GROWTH IN DEMAND FOR AUTOMOTIVE NFTS AND FINANCIAL SERVICES 115
TABLE 45 OTHERS: METAVERSE MARKET, BY REGION, 2018–2021 (USD MILLION) 115
TABLE 46 OTHERS: METAVERSE MARKET, BY REGION, 2022–2030 (USD MILLION) 116
7.5 KEY PRIMARY INSIGHTS 116
8 METAVERSE MARKET FOR AUTOMOTIVE, BY TECHNOLOGY 117
8.1 INTRODUCTION 118
FIGURE 47 AR TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD 118
TABLE 47 METAVERSE MARKET FOR AUTOMOTIVE, BY TECHNOLOGY, 2018–2021 (USD MILLION) 118
TABLE 48 METAVERSE MARKET FOR AUTOMOTIVE, BY TECHNOLOGY, 2022–2030 (USD MILLION) 119
8.1.1 OPERATIONAL DATA 119
TABLE 49 COMPANIES WORKING ON AR/VR/MR TECHNOLOGIES 119
8.1.2 ASSUMPTIONS 120
TABLE 50 ASSUMPTIONS: BY TECHNOLOGY 120
8.1.3 RESEARCH METHODOLOGY 120
8.2 AUGMENTED REALITY (AR) 120
8.2.1 NEEDED FOR VIRTUAL SHOWROOMS AND CAR DESIGNING 120
TABLE 51 OEMS AND THEIR AR USE CASES IN AUTOMOTIVE METAVERSE 121
TABLE 52 METAVERSE AR MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION) 123
TABLE 53 METAVERSE AR MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION) 123
8.3 VIRTUAL REALITY (VR) 123
8.3.1 INCREASING DIGITAL INTERACTIVE APPLICATIONS 123
TABLE 54 OEMS AND THEIR VR USE CASES IN AUTOMOTIVE METAVERSE 124
TABLE 55 METAVERSE VR MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION) 125
TABLE 56 METAVERSE VR MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION) 125
8.4 MIXED REALITY (MR) 125
8.4.1 DECREASING COST OF MR DEVICES 125
TABLE 57 METAVERSE MR MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION) 126
TABLE 58 METAVERSE MR MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION) 126
8.5 NON-FUNGIBLE TOKEN (NFT) 127
8.5.1 INCREASING NUMBER OF NFT LAUNCHES BY TOP OEMS 127
TABLE 59 OEMS AND THEIR NFT COLLABORATIONS IN AUTOMOTIVE METAVERSE 127
8.6 BLOCKCHAIN 128
8.6.1 GROWING TRADE OF DIGITAL ASSETS 128
8.7 KEY PRIMARY INSIGHTS 128
9 METAVERSE MARKET FOR AUTOMOTIVE, BY APPLICATION 129
9.1 INTRODUCTION 130
FIGURE 48 ADVERTISING SEGMENT TO DOMINATE DURING FORECAST PERIOD 130
TABLE 60 METAVERSE MARKET FOR AUTOMOTIVE, BY APPLICATION, 2018–2021 (USD MILLION) 130
TABLE 61 METAVERSE MARKET FOR AUTOMOTIVE, BY APPLICATION, 2022–2030 (USD MILLION) 131
9.1.1 OPERATIONAL DATA 131
TABLE 62 OEMS AND CURRENT METAVERSE APPLICATIONS 131
9.1.2 ASSUMPTIONS 132
TABLE 63 ASSUMPTIONS: BY APPLICATION 132
9.1.3 RESEARCH METHODOLOGY 132
9.2 ADVERTISING 132
9.2.1 ADVERTISING IN METAVERSE IMPACTING BRAND VALUE 132
FIGURE 49 HOW OEMS ARE ADVERTISING IN METAVERSE 133
TABLE 64 METAVERSE ADVERTISING MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION) 133
TABLE 65 METAVERSE ADVERTISING MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION) 134
9.3 ONLINE CAR PURCHASE 134
9.3.1 PREFERRED BY MILLENNIAL CUSTOMERS 134
TABLE 66 ONLINE CAR PURCHASE OFFERINGS BY OEMS IN AUTOMOTIVE METAVERSE 134
TABLE 67 METAVERSE ONLINE CAR PURCHASE MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION) 135
TABLE 68 METAVERSE ONLINE CAR PURCHASE MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION) 136
9.4 INFOTAINMENT 136
9.4.1 AR/VR-BASED HMD AND HUD DEVICES FOR IN-CAR INFOTAINMENT 136
TABLE 69 IN-CAR METAVERSE COMPATIBLE AR/VR INFOTAINMENT SYSTEMS 136
TABLE 70 METAVERSE INFOTAINMENT MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION) 137
TABLE 71 METAVERSE INFOTAINMENT MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION) 137
9.5 CAR DESIGN 138
9.5.1 CONVENIENT AND INEXPENSIVE CAR DESIGN USING XR 138
TABLE 72 VIRTUAL CAR DESIGN USING AUTOMOTIVE METAVERSE 138
TABLE 73 METAVERSE CAR DESIGN MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION) 139
TABLE 74 METAVERSE CAR DESIGN MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION) 139
9.6 AUTONOMOUS CAR TESTING 139
9.6.1 AUTONOMOUS CAR TESTING USING METAVERSE SAVES COST 139
TABLE 75 METAVERSE AUTONOMOUS CAR TESTING MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION) 140
TABLE 76 METAVERSE AUTONOMOUS CAR TESTING MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION) 140
9.7 TRAINING & SIMULATION 141
9.7.1 GROWING DEMAND AMONG NOVICE AND PROFESSIONAL DRIVERS 141
TABLE 77 DRIVING SIMULATORS IN AUTOMOTIVE METAVERSE 141
TABLE 78 METAVERSE TRAINING & SIMULATION MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION) 142
TABLE 79 METAVERSE TRAINING & SIMULATION MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION) 142
9.8 KEY PRIMARY INSIGHTS 142
10 METAVERSE MARKET FOR AUTOMOTIVE, BY REGION 143
10.1 INTRODUCTION 144
FIGURE 50 ASIA PACIFIC TO GROW AT FAST RATE DURING FORECAST PERIOD 144
TABLE 80 METAVERSE MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION) 145
TABLE 81 METAVERSE MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION) 145
10.2 ASIA PACIFIC 146
10.2.1 ASIA PACIFIC: REGULATIONS 146
FIGURE 51 ASIA PACIFIC: REGIONAL SNAPSHOT 147
TABLE 82 ASIA PACIFIC: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2018–2021 (USD MILLION) 148
TABLE 83 ASIA PACIFIC: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2022–2030 (USD MILLION) 148
TABLE 84 ASIA PACIFIC: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION) 148
TABLE 85 ASIA PACIFIC: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION) 149
10.2.2 CHINA 149
10.2.2.1 Government incentives present opportunities 149
TABLE 86 CHINA: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY 150
10.2.3 JAPAN 150
10.2.3.1 Increasing OEM initiatives 150
TABLE 87 JAPAN: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY 150
10.2.4 SOUTH KOREA 151
10.2.4.1 Thriving automotive OEM and metaverse provider partnerships 151
TABLE 88 SOUTH KOREA: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY 151
10.2.5 REST OF ASIA PACIFIC 151
TABLE 89 REST OF ASIA PACIFIC: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY 152
10.3 EUROPE 152
10.3.1 EUROPE: REGULATIONS 152
TABLE 90 EUROPE: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2018–2021 (USD MILLION) 153
TABLE 91 EUROPE: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2022–2030 (USD MILLION) 153
TABLE 92 EUROPE: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION) 153
TABLE 93 EUROPE: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION) 154
10.3.2 UK 154
10.3.2.1 Large-scale metaverse adoption by OEMs 154
TABLE 94 UK: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY 154
10.3.3 GERMANY 155
10.3.3.1 Success of BMW meta factories and NFT-based transactions 155
TABLE 95 GERMANY: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY 155
10.3.4 REST OF EUROPE 155
TABLE 96 REST OF EUROPE: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY 156
10.4 NORTH AMERICA 156
10.4.1 NORTH AMERICA: REGULATIONS 157
FIGURE 52 NORTH AMERICA: REGIONAL SNAPSHOT 157
TABLE 97 NORTH AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2018–2021 (USD MILLION) 158
TABLE 98 NORTH AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2022–2030 (USD MILLION) 158
TABLE 99 NORTH AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION) 158
TABLE 100 NORTH AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION) 158
10.4.2 US 159
10.4.2.1 Presence of top metaverse providers and high penetration of 5G 159
TABLE 101 US: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY 159
10.4.3 CANADA 160
10.4.3.1 Presence of innovative startups 160
TABLE 102 CANADA: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY 160
10.5 MIDDLE EAST & AFRICA 160
TABLE 103 MIDDLE EAST & AFRICA: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY 160
10.5.1 MIDDLE EAST & AFRICA: REGULATIONS 161
TABLE 104 MIDDLE EAST & AFRICA: METAVERSE MARKET FOR AUTOMOTIVE, 2018–2021 (USD MILLION) 161
TABLE 105 MIDDLE EAST & AFRICA: METAVERSE MARKET FOR AUTOMOTIVE, 2022–2030 (USD MILLION) 161
TABLE 106 MIDDLE EAST & AFRICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION) 162
TABLE 107 MIDDLE EAST & AFRICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION) 162
 
10.6 LATIN AMERICA 162
TABLE 108 LATIN AMERICA: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY 162
10.6.1 LATIN AMERICA: REGULATIONS 163
TABLE 109 LATIN AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, 2018–2021 (USD MILLION) 163
TABLE 110 LATIN AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, 2022–2030 (USD MILLION) 163
TABLE 111 LATIN AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION) 163
TABLE 112 LATIN AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION) 164
11 COMPETITIVE LANDSCAPE 165
11.1 OVERVIEW 165
11.2 MARKET RANKING ANALYSIS 165
FIGURE 53 MARKET RANKING OF MAJOR PLAYERS IN METAVERSE MARKET FOR AUTOMOTIVE, 2021 165
11.3 COMPETITIVE SCENARIO 167
11.3.1 DEALS, 2019-2022 167
TABLE 113 DEALS, 2019–2022 167
11.3.2 PRODUCT LAUNCHES, 2019-2022 168
TABLE 114 NEW PRODUCT LAUNCHES, 2019–2022 168
11.4 COMPANY EVALUATION QUADRANT FOR METAVERSE MARKET FOR AUTOMOTIVE 169
11.4.1 STARS 169
11.4.2 EMERGING LEADERS 169
11.4.3 PERVASIVE COMPANIES 170
11.4.4 PARTICIPANTS 170
FIGURE 54 COMPANY EVALUATION QUADRANT FOR HARDWARE AND SOFTWARE PROVIDERS, 2021 170
FIGURE 55 COMPANY EVALUATION QUADRANT FOR OEMS, 2021 171
11.5 COMPANY EVALUATION FOOTPRINT 172
TABLE 115 METAVERSE MARKET FOR AUTOMOTIVE: COMPANY FOOTPRINT, 2021 172
TABLE 116 METAVERSE MARKET FOR AUTOMOTIVE: APPLICATION FOOTPRINT, 2021 172
TABLE 117 METAVERSE MARKET FOR AUTOMOTIVE: REGIONAL FOOTPRINT, 2021 173
11.6 COMPETITIVE EVALUATION QUADRANT, START-UPS AND SMES 173
11.6.1 PROGRESSIVE COMPANIES 173
11.6.2 RESPONSIVE COMPANIES 173
11.6.3 DYNAMIC COMPANIES 173
11.6.4 STARTING BLOCKS 174
FIGURE 56 COMPETITIVE LEADERSHIP MAPPING FOR START-UPS AND SMES, 2021 174
TABLE 118 METAVERSE MARKET FOR AUTOMOTIVE: LIST OF KEY STARTUPS 175
 
12 COMPANY PROFILES 176
(Business overview, Products offered, Recent developments & MnM View)*
12.1 KEY PLAYERS 176
12.1.1 NVIDIA 176
TABLE 119 NVIDIA: BUSINESS OVERVIEW 176
FIGURE 57 NVIDIA: COMPANY SNAPSHOT 177
FIGURE 58 NVIDIA OMNIVERSE AND ITS APPLICATION 177
TABLE 120 NVIDIA: PRODUCTS OFFERED 178
TABLE 121 NVIDIA: NEW PRODUCT DEVELOPMENTS 178
TABLE 122 NVIDIA: DEALS 178
12.1.2 ROBLOX CORPORATION 180
TABLE 123 ROBLOX CORPORATION: BUSINESS OVERVIEW 180
FIGURE 59 ROBLOX CORPORATION: COMPANY SNAPSHOT 180
TABLE 124 ROBLOX CORPORATION: PRODUCTS OFFERED 181
TABLE 125 ROBLOX CORPORATION: DEALS 181
12.1.3 UNITY TECHNOLOGIES 183
TABLE 126 UNITY TECHNOLOGIES: BUSINESS OVERVIEW 183
FIGURE 60 UNITY TECHNOLOGIES: COMPANY SNAPSHOT 183
FIGURE 61 UNITY TECHNOLOGIES PARTNERSHIP WITH HYUNDAI 184
TABLE 127 UNITY TECHNOLOGIES: PRODUCTS OFFERED 184
TABLE 128 UNITY TECHNOLOGIES: NEW PRODUCT DEVELOPMENTS 184
TABLE 129 UNITY TECHNOLOGIES: DEALS 185
12.1.4 META PLATFORMS INC. 187
TABLE 130 META PLATFORMS INC: BUSINESS OVERVIEW 187
FIGURE 62 META PLATFORMS INC: COMPANY SNAPSHOT 188
TABLE 131 META PLATFORMS INC: PRODUCTS OFFERED 188
TABLE 132 META PLATFORMS INC: NEW PRODUCT DEVELOPMENTS 189
TABLE 133 META PLATFORMS INC: DEALS 190
12.1.5 WAYRAY 192
TABLE 134 WAYRAY: BUSINESS OVERVIEW 192
TABLE 135 WAYRAY: PRODUCTS OFFERED 192
TABLE 136 WAYRAY: NEW PRODUCT DEVELOPMENTS 192
TABLE 137 WAYRAY: DEALS 193
12.1.6 EPIC GAMES 194
TABLE 138 EPIC GAMES: BUSINESS OVERVIEW 194
FIGURE 63 EPIC GAMES METAVERSE 194
TABLE 139 EPIC GAMES: PRODUCTS OFFERED 195
TABLE 140 EPIC GAMES: NEW PRODUCT DEVELOPMENTS 195
TABLE 141 EPIC GAMES: DEALS 196
12.1.7 TECH MAHINDRA 197
TABLE 142 TECH MAHINDRA: BUSINESS OVERVIEW 197
FIGURE 64 TECH MAHINDRA: COMPANY SNAPSHOT 198
TABLE 143 TECH MAHINDRA: PRODUCTS OFFERED 198
TABLE 144 TECH MAHINDRA: NEW PRODUCT DEVELOPMENTS 198
TABLE 145 TECH MAHINDRA: DEALS 199
TABLE 146 TECH MAHINDRA: OTHERS 199
12.1.8 MICROSOFT 200
TABLE 147 MICROSOFT: BUSINESS OVERVIEW 200
FIGURE 65 MICROSOFT: COMPANY SNAPSHOT 201
FIGURE 66 MICROSOFT HOLOLENS 2 MR DEVICE 202
TABLE 148 MICROSOFT: PRODUCTS OFFERED 203
TABLE 149 MICROSOFT: NEW PRODUCT DEVELOPMENTS 203
TABLE 150 MICROSOFT: DEALS 204
TABLE 151 MICROSOFT: OTHERS 204
12.1.9 XR LABS 205
TABLE 152 XR LABS: BUSINESS OVERVIEW 205
TABLE 153 XR LABS: PRODUCTS OFFERED 205
TABLE 154 XR LABS: DEALS 206
12.1.10 QUALCOMM 207
TABLE 155 QUALCOMM: BUSINESS OVERVIEW 207
FIGURE 67 QUALCOMM: COMPANY SNAPSHOT 208
FIGURE 68 QUALCOMM X2 CHIP FOR AR/VR DEVICES 208
TABLE 156 QUALCOMM: PRODUCTS OFFERED 209
TABLE 157 QUALCOMM: NEW PRODUCT DEVELOPMENTS 209
TABLE 158 QUALCOMM: DEALS 210
12.1.11 DECENTRALAND 211
TABLE 159 DECENTRALAND: BUSINESS OVERVIEW 211
TABLE 160 DECENTRALAND: PRODUCTS OFFERED 211
TABLE 161 DECENTRALAND: DEALS 211
12.1.12 SANDBOX 212
TABLE 162 SANDBOX: BUSINESS OVERVIEW 212
TABLE 163 SANDBOX: PRODUCTS OFFERED 212
TABLE 164 SANDBOX: NEW PRODUCT DEVELOPMENTS 212
TABLE 165 SANDBOX: DEALS 213
12.2 AUTOMOTIVE OEMS 214
12.2.1 HYUNDAI MOTOR COMPANY 214
TABLE 166 HYUNDAI MOTOR COMPANY: BUSINESS OVERVIEW 214
FIGURE 69 HYUNDAI MOTOR COMPANY: COMPANY SNAPSHOT 214
TABLE 167 HYUNDAI MOTOR COMPANY: PRODUCTS OFFERED 215
TABLE 168 HYUNDAI MOTOR COMPANY: NEW PRODUCT DEVELOPMENTS 215
TABLE 169 HYUNDAI MOTOR COMPANY: DEALS 215
TABLE 170 HYUNDAI MOTOR COMPANY: OTHERS 216
12.2.2 VOLKSWAGEN AG 217
TABLE 171 VOLKSWAGEN AG: BUSINESS OVERVIEW 217
FIGURE 70 VOLKSWAGEN AG: COMPANY SNAPSHOT 218
TABLE 172 VOLKSWAGEN AG: PRODUCTS OFFERED 218
TABLE 173 VOLKSWAGEN AG: NEW PRODUCT DEVELOPMENTS 219
TABLE 174 VOLKSWAGEN: DEALS 219
TABLE 175 VOLKSWAGEN: OTHERS 219
12.2.3 BMW GROUP 220
TABLE 176 BMW GROUP: BUSINESS OVERVIEWS 220
FIGURE 71 BMW GROUP: COMPANY SNAPSHOT 220
FIGURE 72 BMW GROUP VIRTUAL CAR DESIGN USING OMNIVERSE 221
TABLE 177 BMW GROUP: PRODUCTS OFFERED 221
TABLE 178 BMW GROUP: NEW PRODUCT DEVELOPMENTS 221
TABLE 179 BMW GROUP: DEALS 222
12.2.4 MERCEDES-BENZ AG 223
TABLE 180 MERCEDES-BENZ AG: BUSINESS OVERVIEW 223
FIGURE 73 MERCEDES-BENZ AG: COMPANY SNAPSHOT 223
FIGURE 74 MERCEDES-BENZ NFT ISSUED ITS G-CLASS 224
TABLE 181 MERCEDES-BENZ AG: PRODUCTS OFFERED 224
TABLE 182 MERCEDES-BENZ AG: NEW PRODUCT DEVELOPMENTS 225
TABLE 183 MERCEDES-BENZ AG DEALS 225
12.2.5 NISSAN MOTORS 226
TABLE 184 NISSAN MOTORS: BUSINESS OVERVIEW 226
FIGURE 75 NISSAN MOTORS: COMPANY SNAPSHOT 226
FIGURE 76 NISSAN MOTORS I2V SYSTEM 227
TABLE 185 NISSAN MOTORS: PRODUCTS OFFERED 227
TABLE 186 NISSAN MOTORS: DEALS 227
*Details on Business overview, Products offered, Recent developments & MnM View might not be captured in case of unlisted companies.
12.3 OTHER KEY PLAYERS 228
12.3.1 VOLVO 228
12.3.2 GENERAL MOTORS 228
12.3.3 ASTON MARTIN 229
12.3.4 MG MOTORS 229
12.3.5 HONDA MOTOR COMPANY 230
12.3.6 TOYOTA MOTOR CORPORATION 230
12.3.7 JIDU AUTO 231
12.3.8 TATA MOTORS 231
12.3.9 VARJO 232
12.3.10 CARZSO 232
12.3.11 TERRANET AB 233
12.3.12 CARCIVIC 233
12.3.13 SOMNIUM SPACE 234
12.3.14 METAVRSE 234
12.3.15 SONY CORPORATION 235
12.3.16 OXBOTICA 235
12.3.17 HYPERLINK INFOSYSTEM 236
12.3.18 HOLORIDE 236
12.3.19 HOLO-LIGHT 237
12.3.20 INFINITEWORLD 237
12.3.21 UPLAND 238
13 RECOMMENDATIONS BY MARKETSANDMARKETS 239
13.1 ADVANCEMENTS IN XR TECHNOLOGIES TO DRIVE METAVERSE ADOPTION IN AUTOMOTIVE 239
13.2 ASIA PACIFIC EXPECTED TO BE FASTEST MARKET 239
13.3 CONCLUSION 239
14 APPENDIX 240
14.1 KEY INSIGHTS FROM INDUSTRY EXPERTS 240
14.2 DISCUSSION GUIDE 240
14.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 243
14.4 CUSTOMIZATION OPTIONS 245
14.5 RELATED REPORTS 245
14.6 AUTHOR DETAILS 246