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ケニアのギフトカードとインセンティブカード市場の最新情報と今後の成長動向 (データブック)：市場規模予測、デジタル/eギフトカード、小売・法人消費者、流通チャネル、オケージョン、小売セクター、機能（オープンループ、クローズドループ）、都市タイプ、人口統計Q2 2023年最新版Kenya Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics Q2 2023 Update PayNXT360によると、ケニアのギフトカード産業は年率ベースで10.7％成長し、2023年には4億米ドルに達すると予想されている。金額ベースでは、ケニアのギフトカード市場は2018年から2022年の間に11.2%のCAGRを記録... もっと見る
サマリーPayNXT360によると、ケニアのギフトカード産業は年率ベースで10.7％成長し、2023年には4億米ドルに達すると予想されている。金額ベースでは、ケニアのギフトカード市場は2018年から2022年の間に11.2%のCAGRを記録している。ケニアのギフトカード産業は予測期間中も成長を続け、2023年から2027年の間にCAGR 11.0%を記録すると予測される。ケニアのギフトカード市場は、2022年の3億米ドルから増加し、2027年には6億米ドルに達する。 2022年のギフトカード市場は、様々な要因によって牽引され、小売および企業セグメント全体の成長を支えた。主な要因としては、eコマースの成長、リモートで働く従業員へのインセンティブ付与のための導入拡大、デジタルギフト、成長を復活させるために政府、ホスピタリティ、旅行業界が行った取り組みなどが挙げられる。 本レポートは、ギフトカード市場の詳細なデータ中心の分析を提供し、様々な小売カテゴリーにおける市場機会とリスクを網羅しています。国別に75以上のKPIを掲載しており、ギフトカード市場のダイナミクス、市場規模、予測を包括的に把握することができます。 目次1 About this Report1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2 Kenya Total Gift Spend Analyzer 2.1 Total Spend on Gift by Value - Market Size and Forecast, 2018-2027 2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027 2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027 2.4 Gift Spend Market Size and Forecast Analysis by Product Category 2.5 Gift Spend Market Share Analysis by Product Category 2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 2.7 Total Gift Spend Market Share Analysis by Retail Sector 3 Kenya Retail Consumer Gift Spend Analyzer 3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027 3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027 3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category 3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category 3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector 4 Kenya Corporate Consumer Gift Spend Analyzer 4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027 4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027 4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category 4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category 4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector 5 Kenya Gift Card Spend Analyzer 5.1 Gift Card Spend Market Size and Forecast, 2018-2027 5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027 5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027 5.4 Gift Card Spend Market Share Analysis by Consumer Segment 5.5 Gift Card Spend Market Share Analysis by Functional Attribute 5.6 Digital Gift Card Spend Market Size and Forecast, 2018-2027 6 Kenya Digital Gift Card Spend Analyzer 6.1 Digital Gift Card Market Size and Forecast, 2018-2027 6.2 Digital Gift Card Penetration by Occasion, 2018-2027 6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027 6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027 6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027 6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027 6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size 6.8 Large Enterprise Segment Digital Gift Card Spend Analysis 6.9 Mid-Tier Segment Digital Gift Card Spend Analysis 6.1 Small Scale Segment Digital Gift Card Spend Analysis 7 Kenya Gift Card Spend Share by Demographics and Purchase Behaviour 7.1 Gift Card Spend Share by Age, Income, and Gender 7.2 Digital Gift Card Spend Share by Age, Income, and Gender 7.3 Gift Card Consumer Purchase Behaviour 7.4 Corporate Consumer Gift Card Spend by Company Type 8 Kenya Retail Consumer Gift Card Spend Analyzer 8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027 8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute 8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027 9 Kenya Retail Consumer Gift Card Spend Analysis by Functional Attribute 9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027 9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027 9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027 9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute 10 Kenya Retail Consumer Gift Card Spend Analysis by Occasion 10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027 10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027 10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027 10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027 11 Kenya Corporate Consumer Gift Card Spend Analyzer 11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027 11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute 11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027 12 Kenya Corporate Consumer Gift Card Spend Analysis by Functional Attribute 12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027 12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027 12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027 12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute 13 Kenya Corporate Consumer Gift Card Spend Analysis by Occasion 13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027 13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027 13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027 14 Kenya Corporate Consumer Gift Card Spend Analysis by Company Size 14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size 14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027 14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027 14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027 15 Kenya Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute 15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute 15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute 15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute 16 Kenya Gift Card Spend Analysis by Distribution Channel 16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027 17 Kenya Gift Card Spend Analysis by Retail Sector 17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 17.2 Total Gift Card Spend Market Share Analysis by Retail Sector 17.3 Sales Uplift by Retail Sector, 2022 18 Kenya Retail Consumer Gift Card Spend Analysis by Retail Sector 18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector 19 Kenya Corporate Consumer Gift Card Spend Analysis by Retail Sector 19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector 20 Kenya Closed Loop Gift Card Market Share Analysis by Top Retailers 図表リストTable 1: Kenya Total Gift Spend Analysis (US$ Million), 2018-2027Table 2: Kenya Gift Card Penetration by Market Value(%), 2018-2027 Table 3: Kenya Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 Table 4: Kenya Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 Table 5: Kenya Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027 Table 6: Kenya Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027 Table 7: Kenya Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027 Table 8: Kenya Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027 Table 9: Kenya Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 Table 10: Kenya Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 Table 11: Kenya Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027 Table 12: Kenya Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027 Table 13: Kenya Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 Table 14: Kenya Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 Table 15: Kenya Gift Card Load Value (US$ Million), 2018-2027 Table 16: Kenya Number of Gift Cards Purchased (Million) 2018-2027 Table 17: Kenya Gift Card Transaction Value (US$ Million), 2018-2027 Table 18: Kenya Gift Card Transaction Volume (Million), 2018-2027 Table 19: Kenya Average Value of Per Transaction (US$), 2018-2027 Table 20: Kenya Unused Value of Gift Card Purchased (US$ Million), 2018-2027 Table 21: Kenya Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027 Table 22: Kenya Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027 Table 23: Kenya Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 24: Kenya Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027 Table 25: Kenya Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027 Table 26: Kenya Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 Table 27: Kenya Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 Table 28: Kenya Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 Table 29: Kenya Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027 Table 30: Kenya Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027 Table 31: Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 Table 32: Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 Table 33: Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 34: Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 35: Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 Table 36: Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 Table 37: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 38: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 39: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027 Table 40: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027 Table 41: Kenya Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 Table 42: Kenya Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 Table 43: Kenya Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 Table 44: Kenya Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 Table 45: Kenya Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 Table 46: Kenya Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 Table 47: Kenya Retail Consumer Gift Card Load Value (US$ Million), 2018-2027 Table 48: Kenya Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027 Table 49: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 50: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 51: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 52: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027 Table 53: Kenya Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027 Table 54: Kenya Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 Table 55: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 56: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027 Table 57: Kenya Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027 Table 58: Kenya Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027 Table 59: Kenya Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027 Table 60: Kenya Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027 Table 61: Kenya Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027 Table 62: Kenya Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027 Table 63: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 64: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 65: Kenya Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027 Table 66: Kenya Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027 Table 67: Kenya Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027 Table 68: Kenya Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027 Table 69: Kenya Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027 Table 70: Kenya Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027 Table 71: Kenya Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027 Table 72: Kenya Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027 Table 73: Kenya Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027 Table 74: Kenya Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027 Table 75: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 76: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 77: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 78: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027 Table 79: Kenya Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027 Table 80: Kenya Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 Table 81: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 82: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027 Table 83: Kenya Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027 Table 84: Kenya Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027 Table 85: Kenya Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027 Table 86: Kenya Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027 Table 87: Kenya Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027 Table 88: Kenya Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027 Table 89: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 90: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 91: Kenya Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027 Table 92: Kenya Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027 Table 93: Kenya Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027 Table 94: Kenya Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027 Table 95: Kenya Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027 Table 96: Kenya Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027 Table 97: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027 Table 98: Kenya Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027 Table 99: Kenya Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027 Table 100: Kenya Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027 Table 101: Kenya Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027 Table 102: Kenya Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027 Table 103: Kenya Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027 Table 104: Kenya Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027 Table 105: Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 106: Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 Table 107: Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 108: Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 Table 109: Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 110: Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 Table 111: Kenya Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 Table 112: Kenya Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 Table 113: Kenya Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 Table 114: Kenya Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 Table 115: Kenya Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 Table 116: Kenya Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 Table 117: Kenya Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027 Table 118: Kenya Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2027
SummaryAccording to PayNXT360, gift card industry in the Kenya is expected to grow by 10.7% on annual basis to reach US$0.4 billion in 2023. In value terms, the gift card market in Kenya has recorded a CAGR of 11.2% during 2018–2022. Table of Contents1 About this Report1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2 Kenya Total Gift Spend Analyzer 2.1 Total Spend on Gift by Value - Market Size and Forecast, 2018-2027 2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027 2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027 2.4 Gift Spend Market Size and Forecast Analysis by Product Category 2.5 Gift Spend Market Share Analysis by Product Category 2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 2.7 Total Gift Spend Market Share Analysis by Retail Sector 3 Kenya Retail Consumer Gift Spend Analyzer 3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027 3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027 3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category 3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category 3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector 4 Kenya Corporate Consumer Gift Spend Analyzer 4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027 4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027 4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category 4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category 4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector 4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector 5 Kenya Gift Card Spend Analyzer 5.1 Gift Card Spend Market Size and Forecast, 2018-2027 5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027 5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027 5.4 Gift Card Spend Market Share Analysis by Consumer Segment 5.5 Gift Card Spend Market Share Analysis by Functional Attribute 5.6 Digital Gift Card Spend Market Size and Forecast, 2018-2027 6 Kenya Digital Gift Card Spend Analyzer 6.1 Digital Gift Card Market Size and Forecast, 2018-2027 6.2 Digital Gift Card Penetration by Occasion, 2018-2027 6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027 6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027 6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027 6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027 6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size 6.8 Large Enterprise Segment Digital Gift Card Spend Analysis 6.9 Mid-Tier Segment Digital Gift Card Spend Analysis 6.1 Small Scale Segment Digital Gift Card Spend Analysis 7 Kenya Gift Card Spend Share by Demographics and Purchase Behaviour 7.1 Gift Card Spend Share by Age, Income, and Gender 7.2 Digital Gift Card Spend Share by Age, Income, and Gender 7.3 Gift Card Consumer Purchase Behaviour 7.4 Corporate Consumer Gift Card Spend by Company Type 8 Kenya Retail Consumer Gift Card Spend Analyzer 8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027 8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute 8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027 9 Kenya Retail Consumer Gift Card Spend Analysis by Functional Attribute 9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027 9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027 9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027 9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute 10 Kenya Retail Consumer Gift Card Spend Analysis by Occasion 10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027 10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027 10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027 10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027 11 Kenya Corporate Consumer Gift Card Spend Analyzer 11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027 11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute 11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027 12 Kenya Corporate Consumer Gift Card Spend Analysis by Functional Attribute 12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027 12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027 12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027 12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute 13 Kenya Corporate Consumer Gift Card Spend Analysis by Occasion 13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027 13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027 13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027 13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027 14 Kenya Corporate Consumer Gift Card Spend Analysis by Company Size 14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size 14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027 14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027 14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027 15 Kenya Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute 15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute 15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute 15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute 16 Kenya Gift Card Spend Analysis by Distribution Channel 16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027 16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027 17 Kenya Gift Card Spend Analysis by Retail Sector 17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 17.2 Total Gift Card Spend Market Share Analysis by Retail Sector 17.3 Sales Uplift by Retail Sector, 2022 18 Kenya Retail Consumer Gift Card Spend Analysis by Retail Sector 18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector 19 Kenya Corporate Consumer Gift Card Spend Analysis by Retail Sector 19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027 19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector 20 Kenya Closed Loop Gift Card Market Share Analysis by Top Retailers List of Tables/GraphsTable 1: Kenya Total Gift Spend Analysis (US$ Million), 2018-2027Table 2: Kenya Gift Card Penetration by Market Value(%), 2018-2027 Table 3: Kenya Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 Table 4: Kenya Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 Table 5: Kenya Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027 Table 6: Kenya Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027 Table 7: Kenya Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027 Table 8: Kenya Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027 Table 9: Kenya Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 Table 10: Kenya Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 Table 11: Kenya Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027 Table 12: Kenya Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027 Table 13: Kenya Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027 Table 14: Kenya Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027 Table 15: Kenya Gift Card Load Value (US$ Million), 2018-2027 Table 16: Kenya Number of Gift Cards Purchased (Million) 2018-2027 Table 17: Kenya Gift Card Transaction Value (US$ Million), 2018-2027 Table 18: Kenya Gift Card Transaction Volume (Million), 2018-2027 Table 19: Kenya Average Value of Per Transaction (US$), 2018-2027 Table 20: Kenya Unused Value of Gift Card Purchased (US$ Million), 2018-2027 Table 21: Kenya Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027 Table 22: Kenya Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027 Table 23: Kenya Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 24: Kenya Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027 Table 25: Kenya Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027 Table 26: Kenya Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 Table 27: Kenya Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 Table 28: Kenya Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 Table 29: Kenya Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027 Table 30: Kenya Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027 Table 31: Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 Table 32: Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 Table 33: Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 34: Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 35: Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027 Table 36: Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027 Table 37: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 38: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 39: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027 Table 40: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027 Table 41: Kenya Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 Table 42: Kenya Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 Table 43: Kenya Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 Table 44: Kenya Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 Table 45: Kenya Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027 Table 46: Kenya Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027 Table 47: Kenya Retail Consumer Gift Card Load Value (US$ Million), 2018-2027 Table 48: Kenya Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027 Table 49: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 50: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 51: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 52: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027 Table 53: Kenya Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027 Table 54: Kenya Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 Table 55: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 56: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027 Table 57: Kenya Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027 Table 58: Kenya Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027 Table 59: Kenya Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027 Table 60: Kenya Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027 Table 61: Kenya Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027 Table 62: Kenya Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027 Table 63: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 64: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 65: Kenya Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027 Table 66: Kenya Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027 Table 67: Kenya Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027 Table 68: Kenya Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027 Table 69: Kenya Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027 Table 70: Kenya Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027 Table 71: Kenya Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027 Table 72: Kenya Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027 Table 73: Kenya Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027 Table 74: Kenya Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027 Table 75: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 76: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 77: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 78: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027 Table 79: Kenya Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027 Table 80: Kenya Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027 Table 81: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 82: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027 Table 83: Kenya Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027 Table 84: Kenya Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027 Table 85: Kenya Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027 Table 86: Kenya Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027 Table 87: Kenya Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027 Table 88: Kenya Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027 Table 89: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027 Table 90: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027 Table 91: Kenya Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027 Table 92: Kenya Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027 Table 93: Kenya Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027 Table 94: Kenya Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027 Table 95: Kenya Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027 Table 96: Kenya Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027 Table 97: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027 Table 98: Kenya Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027 Table 99: Kenya Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027 Table 100: Kenya Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027 Table 101: Kenya Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027 Table 102: Kenya Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027 Table 103: Kenya Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027 Table 104: Kenya Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027 Table 105: Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 106: Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 Table 107: Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 108: Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 Table 109: Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027 Table 110: Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027 Table 111: Kenya Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 Table 112: Kenya Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 Table 113: Kenya Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 Table 114: Kenya Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 Table 115: Kenya Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027 Table 116: Kenya Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027 Table 117: Kenya Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027 Table 118: Kenya Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2027
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