ギフトカードとインセンティブカードの世界市場インテリジェンスと今後の成長ダイナミクス (データブック) - 市場規模および予測、デジタル/eギフトカード、小売および法人消費者、トップ小売業者、流通チャネル、オケージョン、小売セクター、機能（オープンループ、クローズドループ）、都市タイプ、人口統計による支出分析 - 2023年第2四半期最新版

Global Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics Q2 2023 Update

PayNXT360によると、世界のギフトカード産業は年率ベースで6.0％成長し、2023年には5263億米ドルに達すると予想されている。金額ベースでは、世界のギフトカード市場は2018年から2022年の間に8.0％のCAGRを記録し... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年8月25日	US$12,900 シングルユーザライセンスライセンス・価格情報注文方法はこちら	5,628	英語

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PayNXT360によると、世界のギフトカード産業は年率ベースで6.0％成長し、2023年には5263億米ドルに達すると予想されている。金額ベースでは、世界のギフトカード市場は2018年から2022年の間に8.0％のCAGRを記録している。

世界のギフトカード産業は予測期間中も成長を続け、2023-2027年の間にCAGR 6.9%を記録すると予測される。世界のギフトカード市場は、2022年の4,964億米ドルから増加し、2027年には6,885億米ドルに達する。

2022年のギフトカード市場は様々な要因によって牽引され、小売および企業セグメント全体の成長を支えた。主な要因としては、eコマースの成長、リモートで働く従業員へのインセンティブ付与のための採用拡大、デジタルギフト、成長を復活させるために政府、ホスピタリティ、旅行業界が行った取り組みなどが挙げられる。

世界のギフトカード業界は、Blackhawk NetworkやInComm Paymentsといった大手企業の投資が増加する中、着実な成長を記録している。また、革新的なフィンテック企業の台頭も、世界中のギフトカード分野の成長を支えている。消費者や企業の間でギフトカードの需要がさらに高まると予想されることから、PayNXT360はこれらのプレーヤーがこの分野への投資をさらに強化し、戦略的提携を結んで成長を促進すると見込んでいる。

デジタルチャネルへのシフトが進んでいることも、世界的にデジタルギフトカードの普及を後押ししている。Eコマースショッピングの急増も消費者の需要を後押ししており、この傾向は短中期的にさらに続くと予想される。PayNXT360は、新興企業の資金調達ラウンドや地理的な拡大により、今後3～4年間の世界のギフトカード市場の堅調な成長見通しを維持している。

グローバルギフトカードプロバイダーは、シンガポールとマレーシアでギフトカードの利用可能地域を拡大しています。

東南アジアの消費者の間でギフトカードの需要が高まる中、グローバルギフトカードプロバイダーは、シンガポールとマレーシアの市場でソリューションの利用可能性を拡大しています。例えば
- 2022年11月、世界のギフトカード業界の大手企業であるGivexは、米国の有名小売業者のギフトカードをシンガポールとマレーシアの消費者が利用できるようにしたと発表した。このギフトカード・プロバイダーは100カ国以上で事業を展開し、シンガポール、マレーシア、香港、韓国、オーストラリアの30以上の小売業者の拠点にサポートを提供している。同社は2022年に力強い成長を記録し、2023年も上向きの成長の勢いが続くと予測されている。
短中期的な展望では、同社はさらに多くのグローバル市場でギフトカードプログラムを開始し、それによって世界のギフトカード市場の成長をサポートすると予想される。

暗号通貨取引所は、米国での需要が高まる中、ビットコイン特典付きギフトカードを発売している。

ギフトカードは米国で人気のギフトオプションである。さらに、自己使用の傾向も強まっており、同国のギフトカード産業の成長を後押ししている。この地域でギフトカードの需要が高まる中、暗号通貨取引所はビットコイン特典付きギフトカードを発売している。

- 2022年12月、米国を拠点とする暗号通貨取引所およびフィンテック企業であるCoinZoomは、新しいビットコイン報酬型ギフトカードの発売を発表した。この新しいソリューションの開始は、成人の28%がギフトカードを複数回購入していることが判明したことによる。ギフトカードの購入プロセスをよりやりがいのあるものにするため、同社はプラットフォームで購入したギフトカード1枚につき1％のビットコインを無料で提供する。CoinZoomは、消費者に幅広いギフトカードオプションを提供するため、旅行、食品、ゲームといった業種の様々な企業と提携している。
PayNXT360は、このような報酬ベースのギフトカードプログラムが世界市場でさらに開始されることを期待している。これにより、消費者の間で人気が高まり続けるだけでなく、ブランドや小売業者にとってもより多くのビジネスが生まれるだろう。

欧州の小売業者は、B2Bギフトカードプログラムを開始するために、世界的な大手決済プロバイダーと戦略的提携を結んでいます。

ここ数年、企業は従業員への報奨やインセンティブとしてギフトカードを採用する傾向が強まっており、この傾向は2023年もさらに続くと予測されている。成長するB2Bギフトカード市場に参入し、企業に幅広いギフトカードオプションを提供するため、企業は戦略的提携を結んでいる。
- 2022年9月、世界有数のブランド決済プロバイダーであるブラックホーク・ネットワークは、スウェーデンを拠点とする小売業者H&Mと戦略的提携を結んだと発表した。この提携の下、両社はB2Bギフトカードプログラムを開始した。同プログラムの一環として、H&MはB2BギフトカードをBlackhawk Networkで提供する他の小売企業に加わる。これらのギフトカードには有効期限がなく、カード所有者は米国、カナダ、プエルトリコのH&M店舗および米国のオンラインストアで利用できる。
PayNXT360は、今後3～4年の間に、より多くのヨーロッパの小売業者がギフトカードプロバイダーと提携し、成長するB2Bギフトカード市場を活用し、ビジネスの成長を促進することを期待しています。

各バンドルレポートは、ギフトカード市場に関する詳細なデータ中心の分析を提供し、様々な小売カテゴリーにおける市場機会とリスクを網羅しています。国別に75以上のKPIを掲載しており、ギフトカード市場のダイナミクス、市場規模、予測を包括的に理解することができます。

PayNXT360のこのタイトルは、グローバルレポート1冊、地域別レポート5冊、国別レポート20冊で構成されています。

グローバルレポート - 世界のギフトカードとインセンティブカードのマーケットインテリジェンス（データブック）

地域別レポート1 - 北米ギフトカードとインセンティブカードのマーケットインテリジェンス (Databook)
地域別レポート2-ヨーロッパギフトカードとインセンティブカード市場情報 (Databook)
地域別レポート3-中南米ギフトカードとインセンティブカード市場インテリジェンス (Databook)
地域別レポート4-中東・アフリカギフトカード、インセンティブカード市場インテリジェンス (Databook)
地域別レポート5-アジア太平洋地域のギフトカード、インセンティブカード市場動向 (データブック)

国別レポート1 アルゼンチンギフトカードとインセンティブカードの市場インテリジェンス (データブック)
国別レポート2-オーストラリアギフトカードとインセンティブカード市場インテリジェンス (データブック)
国別レポート3-ブラジルギフトカード、インセンティブカード市場情報 (データブック)
国別レポート 4 - カナダギフトカード、インセンティブカード市場情報 (データブック)
国別レポート5-中国ギフトカード、インセンティブカード市場インテリジェンス (データブック)
国別レポート6 - フランスギフトカード、インセンティブカード市場インテリジェンス (データブック)
国別レポート7 - ドイツギフトカード、インセンティブカード市場インテリジェンス (データブック)
国別レポート8 - インドのギフトカードとインセンティブカード市場インテリジェンス (データブック)
国別レポート9 - インドネシアギフトカード、インセンティブカード市場インテリジェンス (Databook)
国別レポート10 - イタリアギフトカード、インセンティブカード市場インテリジェンス (データブック)
国別レポート11 - ケニアのギフトカードとインセンティブカード市場インテリジェンス (データブック)
国別レポート12 - メキシコのギフトカードとインセンティブカード市場インテリジェンス (データブック)
国別レポート13 - ナイジェリアギフトカード、インセンティブカード市場情報 (データブック)
国別レポート14 - フィリピンギフトカード、インセンティブカード市場インテリジェンス (データブック)
国別レポート 15 - ロシアのギフトカード、インセンティブカード市場インテリジェンス (Databook)
国別レポート 16 - 南アフリカ共和国のギフトカードとインセンティブカード市場インテリジェンス (Databook)
国別レポート17 - タイギフトカード、インセンティブカード市場インテリジェンス (Databook)
国別レポート 18 - アラブ首長国連邦ギフトカード、インセンティブカード市場インテリジェンス (Databook)
国別レポート19 - イギリスギフトカード、インセンティブカード市場インテリジェンス (Databook)
国別レポート20 - 米国のギフトカード、インセンティブカード市場インテリジェンス (データブック)

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This title from PayNXT360 a bundled offering, comprising 1 global, 5 regional and 20 country reports.

Global Report – Global Gift Card and Incentive Card Market Intelligence (Databook)

Regional Report 1 – North America Gift Card and Incentive Card Market Intelligence (Databook)
Regional Report 2 - Europe Gift Card and Incentive Card Market Intelligence (Databook)
Regional Report 3 – Latin America Gift Card and Incentive Card Market Intelligence (Databook)
Regional Report 4 – Middle East & Africa Gift Card and Incentive Card Market Intelligence (Databook)
Regional Report 5 – Asia Pacific Gift Card and Incentive Card Market Intelligence (Databook)

Country Report 1 - Argentina Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 2 - Australia Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 3 - Brazil Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 4 - Canada Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 5 - China Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 6 - France Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 7 - Germany Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 8 - India Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 9 - Indonesia Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 10 - Italy Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 11 - Kenya Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 12 - Mexico Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 13 - Nigeria Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 14 - Philippines Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 15 - Russia Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 16 - South Africa Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 17 - Thailand Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 18 - United Arab Emirates Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 19 - United Kingdom Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 20 - United States Gift Card and Incentive Card Market Intelligence (Databook)

All global, regional, and country reports mentioned above will have the following tables of contents:

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer

2 Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2018-2027
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2018-2027
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2018-2027
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector

3 Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2018-2027
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2018-2027
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector

4 Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2018-2027
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2018-2027
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector

5 Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2018-2027
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2018-2027
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2018-2027
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2018-2027

6 Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2018-2027
6.2 Digital Gift Card Penetration by Occasion, 2018-2027
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2018-2027
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2018-2027
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2018-2027
6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
6.8 Large Enterprise Segment Digital Gift Card Spend Analysis
6.9 Mid-Tier Segment Digital Gift Card Spend Analysis
6.1 Small Scale Segment Digital Gift Card Spend Analysis

7 Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender
7.2 Digital Gift Card Spend Share by Age, Income, and Gender
7.3 Gift Card Consumer Purchase Behaviour
7.4 Corporate Consumer Gift Card Spend by Company Type

8 Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2018-2027
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027
9 Retail Consumer Gift Card Spend Analysis by Functional Attribute

9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute

10 Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2018-2027
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2018-2027
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2018-2027
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2018-2027

11 Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2018-2027
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2018-2027

12 Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2018-2027
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2018-2027
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute

13 Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2018-2027
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2018-2027
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2018-2027
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2018-2027

14 Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2018-2027
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2018-2027

15 Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute

16 Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2020-2027
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2020-2027

17 Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2022

18 Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector

19 Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2018-2027
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector

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図表リスト

All country reports mentioned above will have the following tables:

1. Total Gift Spend Analysis (US$ Million), 2018-2027
2. Gift Card Penetration by Market Value(%), 2018-2027
3. Total Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
4. Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
5. Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
6. Total Gift Spend Market Share Analysis by Consumer Segment (%), 2018-2027
7. Retail Consumer Gift Spend Analysis (US$ Million), 2018-2027
8. Retail Consumer Gift Card Penetration by Market Value (%), 2018-2027
9. Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
10. Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
11. Corporate Consumer Gift Spend Analysis (US$ Million), 2018-2027
12. Corporate Consumer Gift Card Penetration by Market Value (%), 2018-2027
13. Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2018-2027
14. Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2018-2027
15. Gift Card Load Value (US$ Million), 2018-2027
16. Number of Gift Cards Purchased (Million) 2018-2027
17. Gift Card Transaction Value (US$ Million), 2018-2027
18. Gift Card Transaction Volume (Million), 2018-2027
19. Average Value of Per Transaction (US$), 2018-2027
20. Unused Value of Gift Card Purchased (US$ Million), 2018-2027
21. Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2018-2027
22. Gift Card Spend Market Share Analysis by Consumer Segment (%), 2018-2027
23. Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
24. Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2018-2027
25. Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
26. Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
27. Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
28. Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
29. Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2018-2027
30. Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2018-2027
31. Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
32. Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
33. Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
34. Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
35. Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2018-2027
36. Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2018-2027
37. Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
38. Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
39. Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
40. Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2018-2027
41. Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
42. Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
43. Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
44. Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
45. Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2018-2027
46. Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2018-2027
47. Retail Consumer Gift Card Load Value (US$ Million), 2018-2027
48. Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
49. Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
50. Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
51. Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
52. Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2018-2027
53. Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2018-2027
54. Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
55. Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
56. Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
57. Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
58. Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2018-2027
59. Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
60. Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2018-2027
61. Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
62. Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
63. Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
64. Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
65. Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2018-2027
66. Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2018-2027
67. Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2018-2027
68. Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2018-2027
69. Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2018-2027
70. Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2018-2027
71. Retail Consumer Gift Card Load Value - Other (US$ Million), 2018-2027
72. Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2018-2027
73. Corporate Consumer Gift Card Load Value (US$ Million), 2018-2027
74. Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2018-2027
75. Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
76. Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
77. Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
78. Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2018-2027
79. Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2018-2027
80. Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2018-2027
81. Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
82. Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2018-2027
83. Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2018-2027
84. Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2018-2027
85. Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2018-2027
86. Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2018-2027
87. Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2018-2027
88. Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2018-2027
89. Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2018-2027
90. Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2018-2027
91. Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2018-2027
92. Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2018-2027
93. Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2018-2027
94. Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2018-2027
95. Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2018-2027
96. Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2018-2027
97. Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2018-2027
98. Corporate Consumer Gift Card Market Share by Company Size (%), 2018-2027
99. Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2018-2027
100. Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2018-2027
101. Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2018-2027
102. Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2018-2027
103. Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2018-2027
104. Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2018-2027
105. Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
106. Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
107. Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
108. Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
109. Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2018-2027
110. Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2018-2027
111. Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
112. Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
113. Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
114. Retail Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
115. Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2020-2027
116. Corporate Consumer Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2020-2027
117. Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2020-2027
118. Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2020-2027

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Summary

According to PayNXT360, global gift card industry is expected to grow by 6.0% on annual basis to reach US$526.3 billion in 2023. In value terms, the global gift card market has recorded a CAGR of 8.0% during 2018–2022.

The global gift card industry will continue to grow over the forecast period and is expected to record a CAGR of 6.9% during 2023-2027. Global gift card market will increase from US$496.4 billion in 2022 to reach US$688.5 billion by 2027.

Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

The global gift card industry has recorded steady growth amid the rising investment from leading players such as Blackhawk Network and InComm Payments in the sector. This coupled with the rise of innovative fintech firms has also supported the growth of the gift card sector around the world. With the demand for gift cards expected to further rise among consumers and corporates, PayNXT360 expects these players to further boost their investment in the segment and also forge strategic alliances to drive their growth.

The growing shift towards digital channels has also driven the adoption of digital gift cards globally. The surging e-commerce shopping trends have also assisted the demand among consumers, and the trend is expected to further continue from the short to medium-term perspective. With startups raising funding rounds and expanding their geographical footprint, PayNXT360 maintains a robust growth outlook for the global gift card market over the next three to four years.

Global gift card providers are extending the availability of gift cards in Singapore and Malaysia

With the growing demand for gift cards among consumers in Southeast Asia, global gift card providers are extending the availability of their solution in the Singaporean and Malaysian markets. For instance,
• In November 2022, Givex, one of the leading players in the global gift card industry, announced that it had made available gift cards from one of the notable retailers in the United States for consumers in Singapore and Malaysia. The gift card provider has a presence in more than 100 countries and provides support to more than 30 retailers' locations in Singapore, Malaysia, Hong Kong, Korea, and Australia. The firm recorded strong growth in 2022 and is projected to keep continuing the upward growth momentum in 2023.
From the short to medium-term perspective, the firm is expected to further launch its gift card programs in more global markets, thereby supporting the growth of the global gift card market.

Cryptocurrency exchanges are launching bitcoin reward gift cards amid the rising demand in the United States

Gift cards are a popular gifting option in the United States. Furthermore, the trend of self-use is also growing, thereby assisting the growth of the gift card industry in the country. Amid the growing demand for gift cards in the region, cryptocurrency exchanges are launching bitcoin reward gift cards.

• In December 2022, CoinZoom, a cryptocurrency exchange and fintech firm based in the United States announced the launch of a new bitcoin reward gift card. The launch of the new solution comes after the firm found out that 28% of adults are buying gift cards more than once. To make the gift card buying process more rewarding, the firm is offering 1% in free bitcoin on each gift card bought on the platform. CoinZoom has partnered with various businesses across industry verticals, travel, food, and gaming, to offer consumers a wide range of gift card options.
PayNXT360 expects more such reward-based gift card programs to launch in the global market. This will keep driving the popularity among consumers as well as bring more business for brands and retailers.

European retailers are forging strategic alliances with leading global payments providers to launch a B2B gift card program

Over the last few years, corporates have increasingly adopted gift cards to reward and incentivize their employees and this trend is projected to further continue in 2023, as employees continue to struggle with the rising cost of living. To tap into the growing B2B gift card market and offer corporates a wide range of gift card options, firms are forging strategic alliances.
• In September 2022, Blackhawk Network, one of the leading global branded payments providers, announced that the firm entered into a strategic partnership with Sweden-based retailer H&M. Under the partnership, the two firms launched a B2B gift card program. As part of the program, H&M will join other retailers offering B2B gift cards with Blackhawk Network. These gift cards never expire and cardholders can redeem them at any H&M store in the United States, Canada, and Puerto Rico, as well as at the online store in the United States.
PayNXT360 expects more European retailers to partner with gift card providers to capitalize on the growing B2B gift card market and drive the growth of their business over the next three to four years.

Each bundled report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

This title from PayNXT360 a bundled offering, comprising 1 global, 5 regional and 20 country reports.

Global Report – Global Gift Card and Incentive Card Market Intelligence (Databook)

Regional Report 1 – North America Gift Card and Incentive Card Market Intelligence (Databook)
Regional Report 2 - Europe Gift Card and Incentive Card Market Intelligence (Databook)
Regional Report 3 – Latin America Gift Card and Incentive Card Market Intelligence (Databook)
Regional Report 4 – Middle East & Africa Gift Card and Incentive Card Market Intelligence (Databook)
Regional Report 5 – Asia Pacific Gift Card and Incentive Card Market Intelligence (Databook)

Country Report 1 - Argentina Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 2 - Australia Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 3 - Brazil Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 4 - Canada Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 5 - China Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 6 - France Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 7 - Germany Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 8 - India Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 9 - Indonesia Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 10 - Italy Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 11 - Kenya Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 12 - Mexico Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 13 - Nigeria Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 14 - Philippines Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 15 - Russia Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 16 - South Africa Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 17 - Thailand Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 18 - United Arab Emirates Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 19 - United Kingdom Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 20 - United States Gift Card and Incentive Card Market Intelligence (Databook)

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

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