Summary

世界市場でギガビットスピードのブロードバンドサービスを提供・試験するプロバイダの数が増加し、データを求める消費者に対する新しい固定線によるデータサービスが推進している。米国調査会社パークスアソシエイツ社(Parks Associates)の調査レポート「最新のブロードバンド：ギガビットスピードの競争と加入者保持」は、現在のギガビットスピードサービスの競争や、高速競争に直面する中で加入者を保持しようとするオペレータの戦略について査定している。ブロードバンドの解約やコードカッティングの理由や見込み、固定線ブロードバンド加入者数の5年間の予測も記載している。

An increasing number of providers across global markets offer, or are testing, gigabit-speed broadband services, pushing new fixed-line data offerings to data-hungry consumers. This report examines current competition in gigabit-speed services as well as operator strategies to retain subscribers in the face of such high-speed competition. The report analyzes broadband churn and cord cutting, as well as reasons and likelihood for each, and provides five-year forecasts for fixed-line broadband subscribers.

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Table of Contents

1.0   Report Summary. 

1.1   Purpose of Report

1.2   Key Burning Questions Addressed by this Research. 

1.3   Research Approach/Sources. 

2.0   The State of Global Broadband. 

3.0   Gigabit Speed Providers and Services. 

3.1   Global Availability. 

3.1.1   APAC.. 

3.1.2   EMEA.. 

3.1.3   Latin America. 

3.2   US Availability. 

4.0   Consumer Demand for High Speed Service. 

4.1   Current Broadband Speed. 

4.2   Consumer Perception of Speed. 

4.3   Drivers of Switching or Upgrading to Faster Service Plans. 

4.4   Consumer Interest in Gigabit Speed Services. 

4.4.1   Penetration of Gbps Services. 

4.4.2   Consumer Upgrading to Gbps Services. 

5.0   Competition in Gigabit Speed Markets. 

5.1   Product Strategy. 

5.2   Pricing Strategies. 

5.3   Promotion Strategies. 

5.4   Beyond Broadband: Differentiating Services. 

6.0   Challenges for Gigabit Speed Service Providers. 

7.0   Forecast

7.1   Forecast Methodology. 

7.2   Global Broadband Forecast

7.3   US Gigabit Broadband Forecast

8.0   Implications and Recommendations. 

9.0   Appendix.

9.1   Glossary. 

9.2   Index. 

9.3   Image Sources

Figures

Broadband Households by Region (2018)

Global Broadband Household Share by Region. 

Top 10 Global Broadband Markets. 

Top 10 Markets by Annual Increase in Number of Broadband Households (2018)

Asia-Pacific Gigabit-Speed Broadband Service Offerings. 

EMEA Gigabit-Speed Broadband Service Offerings. 

Google Fiber Deployment 2018. 

US Gigabit-Speed Broadband Service Offerings. 

Download Speed of Home Broadband Service (2015 - 2018)

Opinions towards Current Broadband Service by Broadband Speed (Q3/18)

Total Average Number of Connected Devices Per U.S. BB HH.

Broadband Service Download Speeds (Q3/18)

Likelihood of Upgrading Broadband Service to 1 Gbps (2016 - 2018)

Suddenlink Offers Three Levels of Service. 

CenturyLink Promotions Feature Broad Perspective and Usage. 

Broadband Services Forecast Methodology. 

Forecast: Broadband Subscribers by Region (2018 - 2023)

Forecast: US Gigabit Broadband Subscribers (2018 - 2023)