Summary

The South Africa compound market feed is projected to register a CAGR of 4.1%, during the forecast period. The South African compound feed market is recording steady growth due to the increase in mass production of livestock driven by a rise in the population and consumption levels, and urbanization. Aquaculture production is becoming more popular with the increasing government focus to strengthen its trade ties regarding the sales of meat, between the region is another factor driving the demand for compound feed. In 2019, Nutreco acquired Animal Nutrition and Health (ANH) the South African premix company. ANH will be integrated into the Trow Nutrition South Africa. This acquisition would increase its activities and helps to further expand its market presence.

Key Market Trends

Increasing Consumption of Meat Products

Increasing health concerns, nutritional security along with the growing disposable income created the demand for meat products. The rising demand for animal products and processed meat has created an opportunity for feed manufacturers to enhance animal productivity. According to the Organisation for EconomicCo-operation and Development (OECD), The per capita meat consumption in South Africa is increasing. Poultry meat is the highest consumed meat among all other types followed by Beef and veal meat. For example, per capita consumption of poultry meat was 33.7 Kg in 2017 which increased to 34 Kg in 2018. In 2018, Beef and veal consumption was 12.2 Kg which increased to 12.4 Kg in 2019 in the country. According to the Food and Agriculture Organization (FAO), in 2016, the poultry bird population was 165.3 million which increased to 176.3 million in 2018. An increase in demand for various animal products has led to the growth in livestock production which in turn, is boosting the growth of compound feed in the animal feed market.

Gaining Popularity of Aquaculture in South Africa

The expansion of the aquafeed industry created an opportunity for compound feed to spur the market, as these feeds boost immunity and enhance the performance of fish, thus, helping them gain optimum weight in a quick span of time. The local wild fishery sector is an important part of the nation’s food supply, supports the livelihood of thousands of coastal communities. The Department of Agriculture, Forestry, and Fisheries promote the growth of the sector in a sustainable manner. Since the launch of the initiative, by 2018, more than USD 37.58 million has been invested in the aquaculture sector by the government and private sector. In order to maintain our food and nutrition security through this important sector, the government has prioritized developing the local aquaculture sector through its Operation Phakisa: Oceans Economy initiatives. The increasing demand for compound feed within the market is mainly attributed to the government’s increasing focus on strengthening its trade ties regarding the sales of meat, between the region.

Competitive Landscape

Leading companies focused on acquiring feed mills and small manufacturing for expansion of the business in local as well as foreign markets. Some of the players have been expanding their geographical presence by acquiring or merging with the manufacturers in the foreign market. Companies like Cargill Inc, Archer Daniels Midland, Charoen Pokphand, Nutreco NV, Novus International, Meadow Feeds, Alltech Inc., New Hope Group.

In 2016, Nutreco acquired Advit, a South African premix and feed additive company having a solid market position in the country. This strategic acquisition by Nutreco is a step to achieve market expansion in South Africa.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

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