Summary

Indian Hair Care Market is forecasted to reach USD 4.89 billion by 2025 growing at a CAGR of 6.58% during the forecast period (2020 - 2025).

Key Highlights
The changing consumer dynamics, coupled with increasing product awareness, has been identified as the major driver of the market. These changes are majorly due to high millennial population, migration towards cities, and rising women employment.
Focus on the premium sector has been identified to grow among the urban and youth population with consumers willing to spend a decent amount on products offering faster results. Products designed for focused hair types are gaining popularity among users, with companies now focusing on products rich in active ingredients.
Increasing internet penetration and push of e-commerce companies to attract consumers is driving the sales from e-commerce, while sales from physical retail channel continue to dominate the market.


Key Market Trends

Shampoo holds a Prominent Share in the India Hair Care Market

Changing consumer dynamics coupled with increasing product awareness has been identified as Growing cases of hair loss and hair damage among the population has also driven the demand for products containing natural ingredients Focus on the premium sector has been identified to grow among the urban and youth population with consumers willing to spend premium on products offering faster results. Products designed for focused hair types are gaining popularity among users, with companies now focusing on products rich in active ingredients

Supermarkets/Hypermarket Dominates the Market

Increasing product awareness in rural and semi-rural regions is further pushing the market penetration with companies looking forward to expanding in new regions with products offered at small volumes at low costs. Hindustan Unilever retained its market leadership, aided by the strong performance of its flagship brands such as Dove and Sunsilk, while Patanjali Ayurved recorded the fastest growth rate, in terms of volume sales. This is due to high product penetration and high product availability through various supermarkets across the country thereby leading to market growth.

Competitive Landscape

India hair care and styling products market is a highly fragmented Market due to the presence of various giant players and local players such as Loreal, Henkel. Procter and Gamble, Hindustan Unilever Limited, Garnier and others. The product innovation is one of the most adopted strategies with the infusion of the natural and organic ingredients so as to meet the growing hair concerns of the consumers such as hair fall, dandruff, color protection, and others. The companies are expanding their presence in the professional hair care segment is another active strategy followed by the companies.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

ページTOPに戻る

Table of Contents