Summary

The global kombucha market is estimated at USD 2.4 billion in 2024 and is projected to reach USD 5.9 billion by 2029, at a CAGR of 19.4% during the forecast period. Growing consumer preference toward organic products will lead to drive the demand for kombucha drinks. Furthermore, growing awareness of the health benefits associated with kombucha increases the growth of the kombucha market.
“Health benefits associated with kombucha consumption.”
Kombucha contains antioxidants, such as polyphenols and vitamins C and E, which help combat oxidative stress and reduce inflammation in the body. These antioxidants may contribute to overall health and protection against chronic diseases. The organic acids produced during kombucha fermentation, such as acetic acid and gluconic acid, may support detoxification processes in the body by aiding liver function and promoting the elimination of toxins. Kombucha contains vitamins and minerals that support immune function, such as vitamin C and zinc. Additionally, the probiotics in kombucha may help modulate the immune system and enhance immune response.
“In 2023, conventional type stood as the major segment within the product type segment of the kombucha market. “
Conventional kombucha drinks are favored for their potential health benefits, appealing to consumers seeking natural and functional beverage options. These beverages offer a variety of advantages, including their rich probiotic content, which supports gut health by maintaining a healthy balance of microorganisms and aiding digestion. Additionally, the organic acids in kombucha can improve digestive wellness, alleviating symptoms like bloating and indigestion. With its array of vitamins and antioxidants, kombucha also provides immune support, helping to strengthen the body's defenses against illness. Furthermore, the detoxifying properties of kombucha, attributed to organic acids like acetic acid and gluconic acid, promote liver health and aid in the elimination of toxins.
“Within the packaging type segment, the can segment to grow at highest rate.”
The shift towards packaging kombucha drinks in cans is gaining momentum for several reasons, mirroring a broader trend in the beverage sector. Primarily, cans provide superior protection against light and oxygen exposure, surpassing other packaging options like glass bottles. This safeguarding capability ensures the retention of the nuanced flavor profiles and beneficial live cultures found in kombucha, delivering a consistently fresh product to consumers. Additionally, cans offer the advantages of being lightweight and portable, catering to the demand for convenient consumption, especially for on-the-go and outdoor activities. Furthermore, their high recyclability and lower carbon footprint compared to alternative packaging materials align with the increasing consumer preference for sustainable and eco-conscious products. With the growing awareness of environmental issues and the rising popularity of canned beverages, the trend towards utilizing cans for packaging kombucha is anticipated to continue expanding in the foreseeable future.




“The kombucha market in Europe is anticipated to maintain consistent growth throughout the forecast period.”

In Europe, there is a growing trend towards health and wellness, with consumers increasingly seeking out natural and functional beverages like kombucha. The European market is witnessing a rise in environmentally conscious consumerism, with growing concerns about sustainability and eco-friendliness. With its natural fermentation process and organic ingredient base, Kombucha aligns well with these values, making it an attractive option for environmentally conscious consumers seeking sustainable beverage choices. Moreover, the trend toward premiumization in the beverage industry has led to an increasing demand for high-quality and artisanal products. European consumers, known for their appreciation of artisanal foods and beverages, are drawn to the authentic and handcrafted nature of kombucha, driving growth in the market.
The Break-up of Primaries:
By Value Chain: Tire 1- 30%, Tire 2- 35%, Tire 3- 35%
By Designation: CXOs – 30%, Managers – 50%, Executives – 20%
By Region: North America – 25%, Europe – 20%, Asia Pacific – 35%, South America - 10%, RoW - 10%
Key players in this market include GT's Living Foods (US), Brew Dr. (US), SYSTM Foods Inc. (US), Health-Ade LLC (US), Tropicana Brands Group (US), MOMO Kombucha (UK), GO Kombucha (UK), Harris Freeman (US), Kosmic Kombucha (US), Equinox Kombucha (UK), Remedy Drinks (Australia), Soulfresh Global Pty Ltd (Australia), Cruz Group Sp. z o. o. (Poland), NessAlla Kombucha (US), and FedUp Foods (US).
Research Coverage:
The report segments the kombucha market based on product type, type, nature, packaging, distribution channels, and region. In terms of insights, this report has focused on various levels of analyses—the competitive landscape, end-use analysis, and company profiles, which together comprise and discuss views on the emerging & high-growth segments of the kombucha market, high-growth regions, countries, government initiatives, drivers, restraints, opportunities, and challenges. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions, services, key strategies, Contracts, partnerships, and agreements. New product launches, mergers and acquisitions, and recent developments associated with the kombucha market. Competitive analysis of upcoming startups in the kombucha market ecosystem is covered in this report.
Reasons to buy this report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall kombucha market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities. The report provides insights on the following pointers:
• Analysis of key drivers (rise in demand for fortified food & beverage products, Growing health awareness amongst people, and easy manufacturing process). restraints (complex supply chain, regulations for the use of microorganisms, and regulatory approvals). opportunities (growing consumption of functional beverages and growing demand in emerging economies) and challenges (lack of regulatory framework and logistics challenge).
• Product Development/Innovation: Detailed insights on research & development activities and new product launches in the kombucha market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the kombucha market across varied regions.
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the kombucha market
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and product offerings of leading players like GT's Living Foods (US), Brew Dr. (US), SYSTM Foods Inc. (US), Health-Ade LLC (US), Tropicana Brands Group (US), MOMO Kombucha (UK), GO Kombucha (UK), Harris Freeman (US), Kosmic Kombucha (US), Equinox Kombucha (UK), Remedy Drinks (Australia), Soulfresh Global Pty Ltd (Australia), Cruz Group Sp. z o. o. (Poland), NessAlla Kombucha (US), and FedUp Foods (US) in the kombucha market.

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Table of Contents

1 INTRODUCTION 25
1.1 STUDY OBJECTIVES 25
1.2 MARKET DEFINITION 26
1.3 STUDY SCOPE 26
1.3.1 MARKET SEGMENTATION 26
1.3.2 INCLUSIONS & EXCLUSIONS 27
1.3.3 REGIONS COVERED 28
1.4 YEARS CONSIDERED 28
1.5 CURRENCY CONSIDERED 29
TABLE 1 USD EXCHANGE RATES, 2019–2023 29
1.6 VOLUME UNIT CONSIDERED 29
1.7 STAKEHOLDERS 30
1.8 SUMMARY OF CHANGES 30
1.8.1 RECESSION IMPACT 31
2 RESEARCH METHODOLOGY 32
2.1 RESEARCH DATA 32
FIGURE 1 KOMBUCHA MARKET: RESEARCH DESIGN 32
2.1.1 SECONDARY DATA 33
2.1.1.1 Key data from secondary sources 33
2.1.2 PRIMARY DATA 34
2.1.2.1 Key industry insights 34
2.1.2.2 Breakdown of primaries 35
2.2 MARKET SIZE ESTIMATION 35
2.2.1 BOTTOM-UP APPROACH 36
FIGURE 2 KOMBUCHA MARKET: DEMAND-SIDE CALCULATION 36
2.2.2 TOP-DOWN APPROACH 37
2.2.2.1 Approach to estimate market size using top-down analysis 37
FIGURE 3 KOMBUCHA MARKET SIZE ESTIMATION STEPS AND RESPECTIVE SOURCES: SUPPLY SIDE 37
2.3 DATA TRIANGULATION 38
FIGURE 4 DATA TRIANGULATION METHODOLOGY 38
2.4 RESEARCH ASSUMPTIONS 39
2.5 LIMITATIONS AND RISK ASSESSMENT 39
2.6 IMPACT OF RECESSION ON KOMBUCHA MARKET 39
2.6.1 RECESSION MACRO-INDICATORS 39
FIGURE 5 INDICATORS OF RECESSION 40
FIGURE 6 GLOBAL INFLATION RATE, 2011–2022 40
FIGURE 7 GLOBAL GDP, 2011–2022 (USD TRILLION) 41
FIGURE 8 RECESSION INDICATORS AND THEIR IMPACT ON KOMBUCHA MARKET 41
FIGURE 9 KOMBUCHA MARKET: EARLIER FORECAST VS. RECESSION FORECAST 42
3 EXECUTIVE SUMMARY 43
TABLE 2 KOMBUCHA MARKET SNAPSHOT, 2024 VS. 2029 43
FIGURE 10 KOMBUCHA MARKET, BY TYPE, 2024 VS. 2029 (USD MILLION) 44
FIGURE 11 KOMBUCHA MARKET, BY PRODUCT TYPE, 2024 VS. 2029 (USD MILLION) 45
FIGURE 12 KOMBUCHA MARKET, BY NATURE, 2024 VS. 2029 (USD MILLION) 45
FIGURE 13 KOMBUCHA MARKET, BY PACKAGING TYPE, 2024 VS. 2029 (USD MILLION) 46
FIGURE 14 KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, 2024 VS. 2029 (USD MILLION) 46
FIGURE 15 KOMBUCHA MARKET SHARE (VALUE), BY REGION, 2023 47
4 PREMIUM INSIGHTS 48
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN KOMBUCHA MARKET 48
FIGURE 16 RISING HEALTH CONSCIOUSNESS AMONG PEOPLE AND AWARENESS REGARDING HEALTH BENEFITS OF KOMBUCHA TO DRIVE MARKET 48
4.2 EUROPE: KOMBUCHA MARKET, BY PRODUCT TYPE AND KEY COUNTRY 49
FIGURE 17 CONVENTIONAL SEGMENT AND SPAIN ACCOUNTED FOR SIGNIFICANT MARKET SHARE IN 2023 49
4.3 KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL 49
FIGURE 18 SUPERMARKETS/HYPERMARKETS SEGMENT TO LEAD MARKET BY 2029 49
4.4 KOMBUCHA MARKET, BY PACKAGING TYPE 50
FIGURE 19 BOTTLES SEGMENT TO DOMINATE KOMBUCHA MARKET DURING FORECAST PERIOD 50
4.5 KOMBUCHA MARKET, BY PRODUCT TYPE 50
FIGURE 20 CONVENTIONAL SEGMENT TO LEAD MARKET DURING REVIEW PERIOD 50
4.6 KOMBUCHA MARKET, BY NATURE 51
FIGURE 21 ORGANIC SEGMENT TO ACCOUNT FOR LARGER SHARE BY 2029 51
4.7 KOMBUCHA MARKET, BY TYPE 51
FIGURE 22 FLAVORED SEGMENT TO ACCOUNT FOR LARGER SHARE DURING FORECAST PERIOD 51
5 MARKET OVERVIEW 52
5.1 INTRODUCTION 52
5.2 MACROECONOMIC INDICATORS 52
5.2.1 INCREASE IN CONSUMER SPENDING 52
FIGURE 23 GROSS VALUE ADDED TO UK AGRI-FOOD SECTOR, 2021 53
5.2.2 INCREASE IN ACCEPTANCE OF ALCOHOL-BASED DRINKS 53
5.3 MARKET DYNAMICS 54
FIGURE 24 KOMBUCHA MARKET: MARKET DYNAMICS 54
5.3.1 DRIVERS 54
5.3.1.1 Increase in gastrointestinal (GI) diseases 54
5.3.1.2 Spike in demand for alternatives to sugary beverages 55
FIGURE 25 CONSUMER RESEARCH CONDUCTED BY SUGAR ASSOCIATION IN 2021 55
5.3.1.3 Shift toward organic or natural products 55
5.3.2 RESTRAINTS 56
5.3.2.1 Need for effective distribution and storage strategies 56
5.3.2.2 Stringent regulatory requirements 56
5.3.3 OPPORTUNITIES 57
5.3.3.1 Increasing expansion into new domestic and international markets 57
5.3.3.2 Increase in retail beverage sales 57
5.3.4 CHALLENGES 58
5.3.4.1 Exorbitant price of kombucha drinks 58
5.3.4.2 Divergence in taste preferences 58
6 INDUSTRY TRENDS 59
6.1 INTRODUCTION 59
6.2 VALUE CHAIN ANALYSIS 59
6.2.1 RESEARCH & PRODUCT DEVELOPMENT 59
6.2.2 MANUFACTURING 59
6.2.3 MARKETING & SALES 60
6.2.4 DISTRIBUTION 60
6.2.5 POST-SALE SERVICES 60
FIGURE 26 VALUE CHAIN ANALYSIS 61
6.3 TECHNOLOGY ANALYSIS 61
6.3.1 AIR KNIFE TECHNOLOGY 61
6.3.2 HIGH PRESSURE PROCESSING (HPP) 61
6.4 PATENT ANALYSIS 62
FIGURE 27 PATENTS GRANTED FOR KOMBUCHA MARKET, 2014–2024 62
FIGURE 28 REGIONAL ANALYSIS OF PATENT GRANTED FOR KOMBUCHA MARKET, 2014–2024 63
6.4.1 LIST OF MAJOR PATENTS, 2014–2024 63
6.5 ECOSYSTEM ANALYSIS/MARKET MAP 64
6.5.1 DEMAND SIDE 64
6.5.2 SUPPLY SIDE 65
TABLE 3 KOMBUCHA MARKET ECOSYSTEM 65
FIGURE 29 KOMBUCHA: MARKET MAP 66
6.6 TRADE ANALYSIS 66
TABLE 4 EXPORT VALUE OF KOMBUCHA, BY KEY COUNTRY, 2022 (USD MILLION) 66
TABLE 5 IMPORT VALUE OF KOMBUCHA, BY KEY COUNTRY, 2022 (USD MILLION) 67
TABLE 6 EXPORT VALUE OF KOMBUCHA, BY KEY COUNTRY, 2021 (USD MILLION) 67
TABLE 7 IMPORT VALUE OF KOMBUCHA, BY KEY COUNTRY, 2021 (USD MILLION) 68
6.7 PRICING ANALYSIS 68
6.7.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY PACKAGING TYPE 68
TABLE 8 AVERAGE SELLING PRICE (ASP) TREND OF KEY PLAYERS, BY PACKAGING TYPE, 2023 (USD/TON) 68
TABLE 9 AVERAGE SELLING PRICE (ASP) TREND OF KEY PLAYERS, BY PACKAGING TYPE, 2019–2023 (USD/TON) 69
6.7.2 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY REGION 69
TABLE 10 BOTTLES: AVERAGE SELLING PRICE (ASP) TREND OF KEY PLAYERS, BY REGION, 2019–2023 (USD/TON) 69
TABLE 11 CANS: AVERAGE SELLING PRICE (ASP) TREND OF KEY PLAYERS, BY REGION, 2019–2023 (USD/TON) 69
6.8 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 70
FIGURE 30 REVENUE SHIFT FOR KOMBUCHA MARKET 70
6.9 KEY CONFERENCES & EVENTS (2024–2025) 70
TABLE 12 KOMBUCHA MARKET: LIST OF CONFERENCES & EVENTS 70
6.10 REGULATORY LANDSCAPE 71
6.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71
TABLE 13 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71
TABLE 14 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 72
TABLE 15 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 73
6.10.2 REGULATORY LANDSCAPE 73
6.10.2.1 North America 73
6.10.2.1.1 US 73
6.10.2.1.2 Canada 74
6.10.2.1.3 Mexico 74
6.10.2.2 Europe 74
6.10.2.2.1 Germany 74
6.10.2.2.2 France 75
6.10.2.3 Asia Pacific 75
6.10.2.3.1 China 75
6.10.2.3.2 India 75
6.10.2.3.3 Australia 75
6.10.2.3.4 Thailand 75
6.10.2.4 South America 76
6.10.2.4.1 Brazil 76
6.10.2.4.2 Argentina 76
6.10.2.5 Rest of the World 76
6.10.2.5.1 South Africa 76
6.10.2.5.2 UAE 76
6.10.2.5.3 Nigeria 76
6.11 CASE STUDY ANALYSIS 77
6.11.1 BREW DR. KOMBUCHA UTILIZED SOCIAL MEDIA TO INCREASE BRAND AWARENESS 77
6.11.2 HEALTH-ADE KOMBUCHA LEVERAGED INFLUENCERS FOR BRAND GROWTH 77
6.11.3 GREAT LITTLE BOX COMPANY’S PACKAGING SOLUTION HELPED HEALTHY HOOCH CONTROL EXPENSES 78
6.12 PORTER’S FIVE FORCES ANALYSIS 78
TABLE 16 PORTER’S FIVE FORCES ANALYSIS 78
6.12.1 INTENSITY OF COMPETITIVE RIVALRY 78
6.12.2 BARGAINING POWER OF SUPPLIERS 79
6.12.3 BARGAINING POWER OF BUYERS 79
6.12.4 THREAT OF SUBSTITUTES 79
6.12.5 THREAT OF NEW ENTRANTS 79
6.13 KEY STAKEHOLDERS & BUYING CRITERIA 80
6.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 80
FIGURE 31 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY TYPES 80
TABLE 17 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR ORGANIC AND INORGANIC KOMBUCHA TYPES 80
6.13.2 BUYING CRITERIA 80
FIGURE 32 BUYING CRITERIA 80
TABLE 18 KEY BUYING CRITERIA FOR KEY TYPES 81
6.14 INVESTMENT AND FUNDING SCENARIOS 81
FIGURE 33 INVESTMENT AND FUNDING SCENARIOS OF FEW MAJOR PLAYERS 81
7 KOMBUCHA MARKET, BY TYPE 82
7.1 INTRODUCTION 83
FIGURE 34 KOMBUCHA MARKET, BY TYPE, 2024 VS. 2029 (USD MILLION) 83
TABLE 19 KOMBUCHA MARKET, BY TYPE, 2019–2023 (USD MILLION) 83
TABLE 20 KOMBUCHA MARKET, BY TYPE, 2024–2029 (USD MILLION) 84
7.2 NATURAL (UNFLAVORED) 84
7.2.1 MINIMAL PROCESSING AND USE OF ADDITIVES TO FUEL DEMAND FOR NATURAL KOMBUCHA 84
TABLE 21 NÂBÂ KOMBUCHA PRODUCTS’ DATASHEET 85
TABLE 22 NATURAL: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 85
TABLE 23 NATURAL: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 85
7.3 FLAVORED 86
7.3.1 RISING CULINARY EXPLORATION AND EXPERIMENTATION TO DRIVE DEMAND FOR UNIQUE AND INNOVATIVE FLAVOR COMBINATIONS OF KOMBUCHA 86
TABLE 24 FLAVORED: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 86
TABLE 25 FLAVORED: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 87
7.3.2 HERBS & SPICES 87
TABLE 26 HERBS & SPICES: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 87
TABLE 27 HERBS & SPICES: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 88
7.3.3 CITRUS 88
TABLE 28 CITRUS: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 88
TABLE 29 CITRUS: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 89
7.3.4 BERRIES 89
TABLE 30 BERRIES: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 89
TABLE 31 BERRIES: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 90
7.3.5 APPLE 90
TABLE 32 APPLE: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 90
TABLE 33 APPLE: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 91
7.3.6 FLOWERS 91
TABLE 34 FLOWERS: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 91
TABLE 35 FLOWERS: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 92
7.3.7 OTHER FLAVORS 92
TABLE 36 OTHER FLAVORS: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 92
TABLE 37 OTHER FLAVORS: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 93
8 KOMBUCHA MARKET, BY NATURE 94
8.1 INTRODUCTION 95
FIGURE 35 KOMBUCHA MARKET, BY NATURE, 2024 VS. 2029 (USD MILLION) 95
TABLE 38 KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 95
TABLE 39 KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 95
8.2 ORGANIC 96
8.2.1 RISING POPULATION OF HEALTH-CONSCIOUS CONSUMERS TO DRIVE CONSUMPTION OF ORGANIC KOMBUCHA 96
TABLE 40 ORGANIC: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 97
TABLE 41 ORGANIC: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 97
8.3 INORGANIC 97
8.3.1 AFFORDABILITY AND AVAILABILITY OF INORGANIC KOMBUCHA TO BOOST ITS CONSUMPTION 97
TABLE 42 INORGANIC: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 98
TABLE 43 INORGANIC: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 98
9 KOMBUCHA MARKET, BY PRODUCT TYPE 99
9.1 INTRODUCTION 100
FIGURE 36 KOMBUCHA MARKET, BY PRODUCT TYPE, 2024 VS. 2029 (USD MILLION) 100
TABLE 44 KOMBUCHA MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION) 100
TABLE 45 KOMBUCHA MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION) 100
9.2 HARD 101
9.2.1 LIFESTYLE TRENDS SUCH AS MINDFUL DRINKING TO CREATE DEMAND FOR HARD KOMBUCHA 101
TABLE 46 HARD: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 101
TABLE 47 HARD: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 102
9.3 CONVENTIONAL 102
9.3.1 CONSUMERS SEEKING PROBIOTIC HEALTH BEVERAGES TO PREFER CONVENTIONAL KOMBUCHA OVER HARD KOMBUCHA 102
TABLE 48 CONVENTIONAL: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 102
TABLE 49 CONVENTIONAL: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 103
10 KOMBUCHA MARKET, BY PACKAGING TYPE 104
10.1 INTRODUCTION 105
FIGURE 37 KOMBUCHA MARKET, BY PACKAGING TYPE, 2024 VS. 2029 (USD MILLION) 105
TABLE 50 KOMBUCHA MARKET, BY PACKAGING TYPE, 2019–2023 (USD MILLION) 105
TABLE 51 KOMBUCHA MARKET, BY PACKAGING TYPE, 2024–2029 (USD MILLION) 105
TABLE 52 KOMBUCHA MARKET, BY PACKAGING TYPE, 2019–2023 (KT) 106
TABLE 53 KOMBUCHA MARKET, BY PACKAGING TYPE, 2024–2029 (KT) 106
10.2 CANS 106
10.2.1 CONVENIENCE AND PRESERVATION CONSIDERATIONS TO ENCOURAGE MANUFACTURERS TO USE CANS FOR PACKAGING 106
TABLE 54 CANS: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 107
TABLE 55 CANS: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 107
TABLE 56 CANS: KOMBUCHA MARKET, BY REGION, 2019–2023 (KT) 107
TABLE 57 CANS: KOMBUCHA MARKET, BY REGION, 2024–2029 (KT) 108
10.3 BOTTLES 108
10.3.1 TRADITIONAL ASSOCIATION OF PEOPLE WITH QUALITY AND AUTHENTICITY TO MOTIVATE MANUFACTURERS TO FAVOR BOTTLES 108
TABLE 58 BOTTLES: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 109
TABLE 59 BOTTLES: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 109
TABLE 60 BOTTLES: KOMBUCHA MARKET, BY REGION, 2019–2023 (KT) 109
TABLE 61 BOTTLES: KOMBUCHA MARKET, BY REGION, 2024–2029 (KT) 110
11 KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL 111
11.1 INTRODUCTION 112
FIGURE 38 KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, 2024 VS. 2029 (USD MILLION) 112
TABLE 62 KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, 2019–2023 (USD MILLION) 112
TABLE 63 KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, 2024–2029 (USD MILLION) 113
11.2 SUPERMARKETS/HYPERMARKETS 113
11.2.1 SUPERMARKETS AND HYPERMARKETS SERVE AS CONVENIENT POINTS FOR CONSUMERS 113
TABLE 64 SUPERMARKETS/HYPERMARKETS: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 113
TABLE 65 SUPERMARKETS/HYPERMARKETS: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 114
11.3 ONLINE RETAILERS 114
11.3.1 GROWING POPULARITY OF E-COMMERCE AND AVAILABILITY OF RANGE OF BRANDS AND FLAVORS TO SPUR MARKET 114
TABLE 66 ONLINE RETAILERS: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 114
TABLE 67 ONLINE RETAILERS: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 115
11.4 SPECIALIST STORES 115
11.4.1 DEMAND FOR UNIQUE SHOPPING EXPERIENCE TO FUEL DEMAND FOR KOMBUCHA DRINKS 115
TABLE 68 SPECIALIST STORES: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 115
TABLE 69 SPECIALIST STORES: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 116
11.5 CONVENIENCE STORES 116
11.5.1 DEMAND FOR QUICK AND HASSLE-FREE SHOPPING EXPERIENCE TO PROPEL MARKET GROWTH 116
TABLE 70 CONVENIENCE STORES: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 116
TABLE 71 CONVENIENCE STORES: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 117
11.6 OTHER DISTRIBUTION CHANNELS 117
TABLE 72 OTHER DISTRIBUTION CHANNELS: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 117
TABLE 73 OTHER DISTRIBUTION CHANNELS: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 118
12 KOMBUCHA MARKET, BY REGION 119
12.1 INTRODUCTION 120
FIGURE 39 SPAIN TO RECORD HIGHEST GROWTH IN KOMBUCHA MARKET 120
TABLE 74 KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 121
TABLE 75 KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 121
TABLE 76 KOMBUCHA MARKET, BY REGION, 2019–2023 (KT) 121
TABLE 77 KOMBUCHA MARKET, BY REGION, 2024–2029 (KT) 122
12.2 NORTH AMERICA 122
12.2.1 NORTH AMERICA: RECESSION IMPACT 122
FIGURE 40 NORTH AMERICA: RECESSION IMPACT ANALYSIS, 2024 123
FIGURE 41 NORTH AMERICAN KOMBUCHA MARKET SNAPSHOT 123
TABLE 78 NORTH AMERICA: KOMBUCHA MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 124
TABLE 79 NORTH AMERICA: KOMBUCHA MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 124
TABLE 80 NORTH AMERICA: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 124
TABLE 81 NORTH AMERICA: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 124
TABLE 82 NORTH AMERICA: KOMBUCHA MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION) 125
TABLE 83 NORTH AMERICA: KOMBUCHA MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION) 125
TABLE 84 NORTH AMERICA: KOMBUCHA MARKET, BY TYPE, 2019–2023 (USD MILLION) 125
TABLE 85 NORTH AMERICA: KOMBUCHA MARKET, BY TYPE, 2024–2029 (USD MILLION) 126
TABLE 86 NORTH AMERICA: KOMBUCHA MARKET, BY PACKAGING TYPE, 2019–2023 (USD MILLION) 126
TABLE 87 NORTH AMERICA: KOMBUCHA MARKET, BY PACKAGING TYPE, 2024–2029 (USD MILLION) 126
TABLE 88 NORTH AMERICA: KOMBUCHA MARKET, BY PACKAGING TYPE, 2019–2023 (KT) 127
TABLE 89 NORTH AMERICA: KOMBUCHA MARKET, BY PACKAGING TYPE, 2024–2029 (KT) 127
TABLE 90 NORTH AMERICA: KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, 2019–2023 (USD MILLION) 127
TABLE 91 NORTH AMERICA: KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, 2024–2029 (USD MILLION) 127
12.2.2 US 128
12.2.2.1 Major players in US to serve as catalysts for expansion of kombucha market 128
TABLE 92 US: TOP 33 STATES IN TERMS OF NUMBER OF COMMERCIAL BRANDS, 2020 128
TABLE 93 US: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 130
TABLE 94 US: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 130
12.2.3 CANADA 130
12.2.3.1 Rise in deaths caused by digestive problems to fuel demand for kombucha 130
FIGURE 42 NUMBER OF DEATHS CAUSED BY DIGESTIVE PROBLEMS IN CANADA, 2018–2022 131
TABLE 95 CANADA: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 131
TABLE 96 CANADA: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 131
12.2.4 MEXICO 132
12.2.4.1 Presence of small and regional brands to fuel growth of kombucha market 132
TABLE 97 MEXICO: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 132
TABLE 98 MEXICO: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 132
12.3 EUROPE 133
12.3.1 EUROPE: RECESSION IMPACT 133
FIGURE 43 EUROPE: RECESSION IMPACT ANALYSIS, 2024 134
FIGURE 44 EUROPEAN KOMBUCHA MARKET SNAPSHOT 134
TABLE 99 EUROPE: KOMBUCHA MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 135
TABLE 100 EUROPE: KOMBUCHA MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 135
TABLE 101 EUROPE: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 135
TABLE 102 EUROPE: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 136
TABLE 103 EUROPE: KOMBUCHA MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION) 136
TABLE 104 EUROPE: KOMBUCHA MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION) 136
TABLE 105 EUROPE: KOMBUCHA MARKET, BY PACKAGING TYPE, 2019–2023 (USD MILLION) 136
TABLE 106 EUROPE: KOMBUCHA MARKET, BY PACKAGING TYPE, 2024–2029 (USD MILLION) 137
TABLE 107 EUROPE: KOMBUCHA MARKET, BY PACKAGING TYPE, 2019–2023 (KT) 137
TABLE 108 EUROPE: KOMBUCHA MARKET, BY PACKAGING TYPE, 2024–2029 (KT) 137
TABLE 109 EUROPE: KOMBUCHA MARKET, BY TYPE, 2019–2023 (USD MILLION) 137
TABLE 110 EUROPE: KOMBUCHA MARKET, BY TYPE, 2024–2029 (USD MILLION) 138
TABLE 111 EUROPE: KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, 2019–2023 (USD MILLION) 138
TABLE 112 EUROPE: KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, 2024–2029 (USD MILLION) 138
12.3.2 FRANCE 139
12.3.2.1 Increased tax on sugary drinks to create opportunity for manufacturers to enter growing kombucha market 139
TABLE 113 FRANCE: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 139
TABLE 114 FRANCE: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 139
12.3.3 SPAIN 140
12.3.3.1 Increasing population of health-conscious consumers seeking natural, probiotic-rich alternatives to traditional beverages to fuel demand 140
TABLE 115 SPAIN: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 140
TABLE 116 SPAIN: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 140
12.3.4 ITALY 141
12.3.4.1 Popularity of organic beverages to create favorable environment for kombucha drinks 141
FIGURE 45 ORGANIC BEVERAGE CONSUMPTION IN ITALY, 2018–2025 141
TABLE 117 ITALY: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 141
TABLE 118 ITALY: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 142
12.3.5 GERMANY 142
12.3.5.1 Presence of small and regional brands to spur growth of kombucha market 142
TABLE 119 GERMANY: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 142
TABLE 120 GERMANY: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 142
12.3.6 UK 143
12.3.6.1 Rising government initiatives and support to encourage beverage manufacturers to invest in product developments 143
TABLE 121 UK: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 143
TABLE 122 UK: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 143
12.3.7 REST OF EUROPE 144
TABLE 123 REST OF EUROPE: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 144
TABLE 124 REST OF EUROPE: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 144
12.4 ASIA PACIFIC 144
12.4.1 ASIA PACIFIC: RECESSION IMPACT 145
FIGURE 46 ASIA PACIFIC: RECESSION IMPACT ANALYSIS, 2024 145
TABLE 125 ASIA PACIFIC: KOMBUCHA MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 146
TABLE 126 ASIA PACIFIC: KOMBUCHA MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 146
TABLE 127 ASIA PACIFIC: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 146
TABLE 128 ASIA PACIFIC: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 147
TABLE 129 ASIA PACIFIC: KOMBUCHA MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION) 147
TABLE 130 ASIA PACIFIC: KOMBUCHA MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION) 147
TABLE 131 ASIA PACIFIC: KOMBUCHA MARKET, BY PACKAGING TYPE, 2019–2023 (USD MILLION) 147
TABLE 132 ASIA PACIFIC: KOMBUCHA MARKET, BY PACKAGING TYPE, 2024–2029 (USD MILLION) 148
TABLE 133 ASIA PACIFIC: KOMBUCHA MARKET, BY PACKAGING TYPE, 2019–2023 (KT) 148
TABLE 134 ASIA PACIFIC: KOMBUCHA MARKET, BY PACKAGING TYPE, 2024–2029 (KT) 148
TABLE 135 ASIA PACIFIC: KOMBUCHA MARKET, BY TYPE, 2019–2023 (USD MILLION) 148
TABLE 136 ASIA PACIFIC: KOMBUCHA MARKET, BY TYPE, 2024–2029 (USD MILLION) 149
TABLE 137 ASIA PACIFIC: KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, 2019–2023 (USD MILLION) 149
TABLE 138 ASIA PACIFIC: KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, 2024–2029 (USD MILLION) 149
12.4.2 AUSTRALIA & NEW ZEALAND 150
12.4.2.1 Rising preference for natural and functional beverages to fuel demand 150
TABLE 139 AUSTRALIA & NEW ZEALAND: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 150
TABLE 140 AUSTRALIA & NEW ZEALAND: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 151
12.4.3 CHINA 151
12.4.3.1 Challenges faced by beverage lovers in managing their sugar intake to drive demand for kombucha 151
TABLE 141 CHINA: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 151
TABLE 142 CHINA: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 151
12.4.4 JAPAN 152
12.4.4.1 Japan’s commitment to global health initiatives to benefit market expansion 152
TABLE 143 JAPAN: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 152
TABLE 144 JAPAN: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 152
12.4.5 INDIA 153
12.4.5.1 Rising demand for nutritional food products to encourage market expansion 153
TABLE 145 INDIA: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 153
TABLE 146 INDIA: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 153
12.4.6 THAILAND 154
12.4.6.1 Increased consumption by young and adventurous population to prove lucrative for kombucha’s market growth 154
TABLE 147 THAILAND: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 154
TABLE 148 THAILAND: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 154
12.4.7 REST OF ASIA PACIFIC 155
TABLE 149 REST OF ASIA PACIFIC: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 155
TABLE 150 REST OF ASIA PACIFIC: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 155
12.5 SOUTH AMERICA 156
12.5.1 SOUTH AMERICA: RECESSION IMPACT 156
FIGURE 47 SOUTH AMERICA: RECESSION IMPACT ANALYSIS, 2024 157
TABLE 151 SOUTH AMERICA: KOMBUCHA MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 157
TABLE 152 SOUTH AMERICA: KOMBUCHA MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 158
TABLE 153 SOUTH AMERICA: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 158
TABLE 154 SOUTH AMERICA: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 158
TABLE 155 SOUTH AMERICA: KOMBUCHA MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION) 158
TABLE 156 SOUTH AMERICA: KOMBUCHA MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION) 159
TABLE 157 SOUTH AMERICA: KOMBUCHA MARKET, BY PACKAGING TYPE, 2019–2023 (USD MILLION) 159
TABLE 158 SOUTH AMERICA: KOMBUCHA MARKET, BY PACKAGING TYPE, 2024–2029 (USD MILLION) 159
TABLE 159 SOUTH AMERICA: KOMBUCHA MARKET, BY PACKAGING TYPE, 2019–2023 (KT) 159
TABLE 160 SOUTH AMERICA: KOMBUCHA MARKET, BY PACKAGING TYPE, 2024–2029 (KT) 160
TABLE 161 SOUTH AMERICA: KOMBUCHA MARKET, BY TYPE, 2019–2023 (USD MILLION) 160
TABLE 162 SOUTH AMERICA: KOMBUCHA MARKET, BY TYPE, 2024–2029 (USD MILLION) 160
TABLE 163 SOUTH AMERICA: KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, 2019–2023 (USD MILLION) 161
TABLE 164 SOUTH AMERICA: KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, 2024–2029 (USD MILLION) 161
12.5.2 BRAZIL 161
12.5.2.1 Rising preference for natural and functional beverages to drive market 161
TABLE 165 BRAZIL: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 162
TABLE 166 BRAZIL: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 162
12.5.3 ARGENTINA 162
12.5.3.1 Regulatory resolution of kombucha to lead to market growth 162
TABLE 167 ARGENTINA: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 163
TABLE 168 ARGENTINA: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 163
12.5.4 REST OF SOUTH AMERICA 163
TABLE 169 REST OF SOUTH AMERICA: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 164
TABLE 170 REST OF SOUTH AMERICA: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 164
12.6 REST OF THE WORLD (ROW) 164
12.6.1 ROW: RECESSION IMPACT 164
FIGURE 48 ROW: RECESSION IMPACT ANALYSIS, 2024 165
TABLE 171 ROW: KOMBUCHA MARKET, BY REGION, 2019–2023 (USD MILLION) 165
TABLE 172 ROW: KOMBUCHA MARKET, BY REGION, 2024–2029 (USD MILLION) 165
TABLE 173 ROW: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 165
TABLE 174 ROW: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 166
TABLE 175 ROW: KOMBUCHA MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION) 166
TABLE 176 ROW: KOMBUCHA MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION) 166
TABLE 177 ROW: KOMBUCHA MARKET, BY PACKAGING TYPE, 2019–2023 (USD MILLION) 166
TABLE 178 ROW: KOMBUCHA MARKET, BY PACKAGING TYPE, 2024–2029 (USD MILLION) 167
TABLE 179 ROW: KOMBUCHA MARKET, BY PACKAGING TYPE, 2019–2023 (KT) 167
TABLE 180 ROW: KOMBUCHA MARKET, BY PACKAGING TYPE, 2024–2029 (KT) 167
TABLE 181 ROW: KOMBUCHA MARKET, BY TYPE, 2019–2023 (USD MILLION) 167
TABLE 182 ROW: KOMBUCHA MARKET, BY TYPE, 2024–2029 (USD MILLION) 168
TABLE 183 ROW: KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, 2019–2023 (USD MILLION) 168
TABLE 184 ROW: KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, 2024–2029 (USD MILLION) 168
12.6.2 AFRICA 169
TABLE 185 AFRICA: KOMBUCHA MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 169
TABLE 186 AFRICA: KOMBUCHA MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 169
TABLE 187 AFRICA: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 170
TABLE 188 AFRICA: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 170
12.6.2.1 South Africa 170
12.6.2.1.1 Growing popularity of organic products to drive consumption of kombucha 170
TABLE 189 SOUTH AFRICA: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 171
TABLE 190 SOUTH AFRICA: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 171
12.6.2.2 Nigeria 171
12.6.2.2.1 Increasing tax on sugary drinks to create opportunity for manufacturers to enter developing market 171
TABLE 191 NIGERIA: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 172
TABLE 192 NIGERIA: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 172
12.6.2.3 Kenya 172
12.6.2.3.1 Rising awareness regarding health benefits associated with kombucha consumption to increase its popularity 172
TABLE 193 KENYA: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 172
TABLE 194 KENYA: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 173
12.6.2.4 Rest of Africa 173
TABLE 195 REST OF AFRICA: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 173
TABLE 196 REST OF AFRICA: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 173
12.6.3 MIDDLE EAST 174
TABLE 197 MIDDLE EAST: KOMBUCHA MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 174
TABLE 198 MIDDLE EAST: KOMBUCHA MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 174
TABLE 199 MIDDLE EAST: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 175
TABLE 200 MIDDLE EAST: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 175
12.6.3.1 Saudi Arabia 175
12.6.3.1.1 Rising popularity of organic food products to drive kombucha market 175
TABLE 201 SAUDI ARABIA: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 176
TABLE 202 SAUDI ARABIA: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 176
12.6.3.2 UAE 176
12.6.3.2.1 Tax hike on sweetened drinks to create opportunity for manufacturers to enter growing kombucha market 176
TABLE 203 UAE: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 177
TABLE 204 UAE: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 177
12.6.3.3 Qatar 177
12.6.3.3.1 Introduction of tax law on unhealthy products to drive market for healthy beverages, including kombucha 177
TABLE 205 QATAR: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 178
TABLE 206 QATAR: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 178
12.6.3.4 Rest of Middle East 178
TABLE 207 REST OF MIDDLE EAST: KOMBUCHA MARKET, BY NATURE, 2019–2023 (USD MILLION) 178
TABLE 208 REST OF MIDDLE EAST: KOMBUCHA MARKET, BY NATURE, 2024–2029 (USD MILLION) 179
 
13 COMPETITIVE LANDSCAPE 180
13.1 OVERVIEW 180
13.2 MARKET SHARE ANALYSIS, 2022 180
TABLE 209 KOMBUCHA MARKET: DEGREE OF COMPETITION 181
13.3 KEY PLAYERS’ STRATEGIES/RIGHT TO WIN 181
TABLE 210 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS IN KOMBUCHA MARKET, 2020–2024 181
13.4 BRAND/PRODUCT ANALYSIS 183
FIGURE 49 BRAND/PRODUCT ANALYSIS, BY KOMBUCHA KEY BRAND 183
13.5 COMPANY EVALUATION MATRIX: KEY PLAYERS 184
13.5.1 STARS 184
13.5.2 EMERGING LEADERS 184
13.5.3 PERVASIVE PLAYERS 184
13.5.4 PARTICIPANTS 184
FIGURE 50 KOMBUCHA MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023 185
13.5.5 COMPANY FOOTPRINT 186
TABLE 211 OVERALL COMPANY FOOTPRINT 186
TABLE 212 KOMBUCHA MARKET: COMPANY PRODUCT TYPE FOOTPRINT 187
TABLE 213 KOMBUCHA MARKET: COMPANY PACKAGING TYPE FOOTPRINT 188
TABLE 214 KOMBUCHA MARKET: COMPANY NATURE FOOTPRINT 189
TABLE 215 KOMBUCHA MARKET: COMPANY TYPE FOOTPRINT 189
TABLE 216 KOMBUCHA MARKET: COMPANY REGIONAL FOOTPRINT 190
13.6 COMPETITIVE SCENARIO 191
13.6.1 PRODUCT LAUNCHES 191
TABLE 217 KOMBUCHA MARKET: PRODUCT LAUNCHES, JANUARY 2020–MARCH 2024 191
13.6.2 DEALS 193
TABLE 218 KOMBUCHA MARKET: DEALS, JANUARY 2020–MARCH 2024 193
13.6.3 EXPANSIONS 194
TABLE 219 KOMBUCHA MARKET: EXPANSIONS, JANUARY 2020–MARCH 2024 194