プレイアウトオートメーションとチャンネルインボックス市場：提供サービス別（ソリューション、サービス）、チャンネルタイプ別、カバーエリア別（国内放送局、海外放送局）、チャンネル用途別、業種別、地域別 - 2028年までの世界予測

Playout Automation & Channel-in-a-Box Market by Offering (Solutions, Services), Channel Type, Coverage Area (National Broadcasters and International Broadcasters), Channel Application, Vertical and Region - Global Forecast to 2028

プレイアウトオートメーション＆チャンネルインボックス市場は、2023年の29億米ドルから2028年には61億米ドルに成長し、予測期間中の年平均成長率（CAGR）は15.8％になると予測されている。同市場は、HDおよびUHD... もっと見る

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サマリー

プレイアウトオートメーション＆チャンネルインボックス市場は、2023年の29億米ドルから2028年には61億米ドルに成長し、予測期間中の年平均成長率（CAGR）は15.8％になると予測されている。同市場は、HDおよびUHDコンテンツ消費の増加とライブ放送の普及により加速度的に成長すると予測される。OTTサービスの需要増加へのシフトは、プレイアウト自動化＆チャンネル・イン・ア・ボックス市場の基礎的な原動力を形成している。

「ソリューション別では、リモート・プレイアウト・ソフトウェア分野が予測期間中に最も速いCAGRを記録する。
メディア産業が分散型ワークフローへの変革期を迎える中、リモート・プレイアウト・ソフトウェアは、放送事業者が事実上世界中のどこからでもコンテンツを管理・放送できるようにする重要なコンポーネントとして浮上している。このソフトウェアによって、グラフィック、コマーシャル、ライブ・フィードを含む様々な要素をシームレスに統合することができ、専用の物理的な放送センターを必要とすることなく、効率的なチャンネル・プレイアウトが可能になる。リモート・プレイアウト・ソフトウェアの主な利点のひとつは、運用の柔軟性を高める能力にある。放送局はプレイアウト業務をリモートで制御・監視できるため、集中ハブから複数のチャンネルやロケーションを管理することができる。
"放送エリア別では、予測期間中に国内放送局が最大の市場規模を記録する"
国営放送は、情報、娯楽、文化的コンテンツを幅広い視聴者に広める上で極めて重要な役割を果たしている。プレイアウト・オートメーションとチャンネル・イン・ア・ボックス・ソリューションのダイナミックな領域において、これらの放送局は、多様な番組をシームレスに管理・配信するという課題に直面している。プレイアウト・オートメーション・システムは、コンテンツのスケジューリング、プレイアウト、モニタリングを自動化する、放送ワークフローに不可欠なシステムです。これらのシステムは、手作業を減らすことで効率を高め、ライブ・コンテンツと録画済みコンテンツの両方のスムーズな伝送プロセスを保証します。急速に進化する放送技術において、国営放送局はこれらのソリューションを活用し、業務を合理化し、放送の継続性を維持し、24時間365日の放送環境の要求に応えている。
"地域別では、北米が予測期間中に最大の市場規模を記録する"北米の市場動向は、放送局の多様なニーズに応える統合的でスケーラブルなプレイアウト・ソリューションへのシフトを示している。業界は、従来のハードウェアベースのシステムから、柔軟性と拡張性を提供するソフトウェア定義および仮想化ソリューションへの移行を目の当たりにしている。さらに、プレイアウト・オートメーションに人工知能や機械学習を取り入れる動きが活発化しており、放送局はコンテンツ・スケジューリングを最適化し、視聴者体験全体を向上させることができる。

プライマリーの内訳
プレイアウト・オートメーション＆チャンネル・イン・ア・ボックス市場で事業を展開する様々な主要組織の最高経営責任者（CEO）、イノベーション＆テクノロジー・ディレクター、システム・インテグレーター、経営幹部に対して詳細なインタビューを実施。
 企業別：ティア I：38%、ティア II：50%、ティア III：12%。
 役職別Cレベル・エグゼクティブ：35%、D-レベル：40%、その他：25%：40%、その他：25
 地域別北米：40％、欧州：30％、アジア太平洋地域：20％、ラテンアメリカ-5％、中東・アフリカ-5％、その他：25％。
中東・アフリカ： 5
本レポートでは、プレイアウト・オートメーション＆チャンネル・イン・ア・ボックス・ソリューションを提供する主要プレイヤーを調査。プレイアウトオートメーション＆チャンネルインボックス市場の主要ベンダーのプロフィールを掲載しています。プレイアウトオートメーション＆チャンネルインボックス市場の主要プレーヤーには、Harmonic（米国）、Evertz（カナダ）、Pebble Beach Systems（英国）、Imagine Communications（米国）、Avid Technology（米国）、Grass Valley（米国）、Brightcove（米国）、Cinegy（米国）、Pixel Power（英国）、ENCO Systems（米国）、BroadStream Solutions（米国）、PlayBox Technology（英国）が含まれます、Florical Systems（米国）、TSL Products（英国）、Hardata（米国）、PlayBox Neo（ブルガリア）、Hexaglobe（フランス）、PlanetCast（インド）、Axel Technology（イタリア）、Aveco（チェコ共和国）、Anyware Video（フランス）、Aplomb Technology（インド）、SI Media（イタリア）、Amagi（米国）、TVU Networks（米国）、Veset（ラトビア）、Evrideo（イスラエル）、coralbay.tv（英国）、Muvi（米国）、LTN Global Communications（米国）、Zixi（米国）。

調査範囲
プレイアウトオートメーション＆チャンネルインボックス市場調査には、広範な二次情報源、ディレクトリ、ジャーナル、有料データベースが含まれる。一次情報源は、主に基幹および関連業界の業界専門家、好みのプレイアウトオートメーション＆チャンネルインボックスプロバイダー、サードパーティサービスプロバイダー、コンサルティングサービスプロバイダー、エンドユーザー、その他の営利企業である。主要な業界関係者や専門家を含む様々な一次回答者と綿密なインタビューを行い、重要な質的・量的情報を入手・検証し、市場の将来性を評価した。

レポート購入の主なメリット
本レポートは、プレイアウトオートメーション＆チャンネルインアボックス市場全体とそのサブセグメントについて、市場リーダー／新規参入者に最も近似した収益数値に関する情報を提供する。関係者が競争状況を理解し、自社のビジネスを位置付け、適切な市場参入戦略を計画するためのより多くの洞察を得るのに役立ちます。また、利害関係者が市場の鼓動を理解するのに役立ち、主要な市場促進要因、阻害要因、課題、および機会に関する情報を提供します。
本レポートは、以下のポイントに関する洞察を提供します：
- 主な推進要因（様々な業界におけるビデオコンテンツ需要の増加、OTTサービス需要の増加、HDおよびUHDコンテンツ消費への関与の増加、加速するライブ放送の普及）、阻害要因（コンテンツ生成における費用の上昇、コンテンツの違法コピーリスクの持続、ネットワーク接続とインフラに関する問題）の分析、機会（多チャンネル放送への需要の高まり、教育環境の充実のためのオンライン教育やEラーニングの急増）、課題（不十分なインターネットサービスによる映像品質の低下、互換性に関する懸念）。
- 製品開発／イノベーション：プレイアウト・オートメーション＆チャンネル・イン・ア・ボックス市場における今後の技術、研究開発活動、新製品・サービスの発表に関する詳細な洞察。
- 市場開発：有利な市場に関する包括的な情報 - 当レポートでは、さまざまな地域のプレイアウトオートメーション＆チャンネルインボックス市場を分析しています。
- 市場の多様化：プレイアウトオートメーション＆チャンネルインボックス市場における新製品＆サービス、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。
- 競合評価：Harmonic（米国）、Evertz（カナダ）、Pebble Beach Systems（英国）、Imagine Communications（米国）、Avid Technology（米国）、Grass Valley（米国）、Brightcove（米国）、Cinegy（米国）、Pixel Power（英国）、ENCO Systems（米国）、BroadStream Solutions（米国）、PlayBox Technology（英国）など、プレイアウトオートメーション＆チャンネルインボックス市場戦略における主要企業の市場シェア、成長戦略、サービス内容を詳細に評価。また、このレポートは、関係者がプレイアウトオートメーション＆チャンネルインボックス市場の脈拍を理解するのに役立ち、主要な市場促進要因、阻害要因、課題、および機会に関する情報を提供します。

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1 INTRODUCTION 43
1.1 STUDY OBJECTIVES 43
1.2 MARKET DEFINITION 43
1.2.1 INCLUSIONS AND EXCLUSIONS 44
1.3 STUDY SCOPE 45
1.3.1 MARKET SEGMENTATION 45
FIGURE 1 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SEGMENTATION 45
TABLE 1 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DETAILED SEGMENTATION 45
1.3.2 REGIONAL SCOPE 46
FIGURE 2 REGIONAL SEGMENTATION 46
1.3.3 YEARS CONSIDERED 47
1.4 CURRENCY CONSIDERED 47
TABLE 2 USD EXCHANGE RATES, 2018–2022 48
1.5 STAKEHOLDERS 48
1.6 SUMMARY OF CHANGES 48
1.6.1 IMPACT OF RECESSION 49
2 RESEARCH METHODOLOGY 50
2.1 RESEARCH DATA 50
FIGURE 3 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: RESEARCH DESIGN 50
2.1.1 SECONDARY DATA 51
2.1.2 PRIMARY DATA 51
TABLE 3 PRIMARY INTERVIEWS 51
2.1.2.1 Breakdown of primaries 52
2.1.2.2 Key industry insights 52
2.2 DATA TRIANGULATION 53
FIGURE 4 DATA TRIANGULATION 53
2.3 MARKET SIZE ESTIMATION 54
FIGURE 5 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 54
2.3.1 TOP-DOWN APPROACH 54
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY- APPROACH 1 (SUPPLY SIDE): REVENUE OF VENDORS IN PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 55
2.3.2 BOTTOM-UP APPROACH 55
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY- APPROACH 1 (DEMAND SIDE): ESTIMATION OF GLOBAL MARKET SIZE, BY REGION 56
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 (SUPPLY SIDE): REVENUE GENERATED FROM SOLUTIONS/SERVICES 56
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3 (SUPPLY SIDE): ESTIMATION OF COLLECTIVE REVENUE OF ALL MARKET PLAYERS 56
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 4 (SUPPLY SIDE): COLLECTIVE REVENUE GENERATED FROM MARKET-RELATED SOLUTIONS/SERVICES 57
FIGURE 11 MARKET SIZE ESTIMATION - APPROACH 5 (DEMAND SIDE): SHARE OF PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS IN OVERALL PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTION SPENDING 58
2.4 FORECAST 59
TABLE 4 FACTOR ANALYSIS 59
2.5 RESEARCH ASSUMPTIONS 60
2.6 RISK ASSESSMENT 61
2.6.1 TECHNICAL RISKS 61
2.6.2 OPERATIONAL RISKS 61
2.6.3 FINANCIAL RISKS 61
2.7 RESEARCH LIMITATIONS 62
2.8 IMPLICATIONS OF RECESSION ON PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 62
2.9 FACTORS CONSIDERED TO ANALYZE RECESSION IMPACT ON PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 63
3 EXECUTIVE SUMMARY 64
TABLE 5 GLOBAL PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SIZE AND GROWTH RATE, 2017–2022 (USD MILLION, Y-O-Y %) 66
TABLE 6 GLOBAL PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SIZE AND GROWTH RATE, 2023–2028 (USD MILLION, Y-O-Y %) 66
FIGURE 12 SOLUTIONS SEGMENT DOMINATED MARKET IN 2023 66
FIGURE 13 PLAYOUT SCHEDULING AND MANAGEMENT SEGMENT HELD LARGEST MARKET SHARE IN 2023 67
FIGURE 14 OTT PLATFORM SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 67
FIGURE 15 CONSULTING AND ADVISORY SERVICES SEGMENT DOMINATED MARKET IN 2023 68
FIGURE 16 MULTIPLE CHANNEL SEGMENT DOMINATED MARKET IN 2023 68
FIGURE 17 CLOUD SEGMENT CAPTURED LARGER MARKET SHARE IN 2023 68
FIGURE 18 NATIONAL BROADCASTERS SEGMENT HELD LARGER MARKET SHARE IN 2023 69
FIGURE 19 MEDIA AND ENTERTAINMENT SEGMENT TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD 69
FIGURE 20 NORTH AMERICA HELD LARGEST MARKET SHARE IN 2023 70
4 PREMIUM INSIGHTS 71
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 71
FIGURE 21 GROWING DEMAND FOR STREAMLINED CONTENT DELIVERY TO SPUR ADOPTION OF PLAYOUT AUTOMATION SOLUTIONS 71
4.2 OVERVIEW OF RECESSION IN GLOBAL PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 72
FIGURE 22 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET TO WITNESS MINOR DECLINE IN Y-O-Y GROWTH IN 2023 72
4.3 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: TOP THREE CHANNEL APPLICATIONS 72
FIGURE 23 SPORTS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 72
4.4 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING AND VERTICAL 73
FIGURE 24 SOLUTIONS SEGMENT AND MEDIA AND ENTERTAINMENT VERTICAL HELD LARGEST MARKET SHARES IN NORTH AMERICA IN 2023 73
4.5 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION 73
FIGURE 25 NORTH AMERICA HELD LARGEST MARKET SHARE IN 2023 73
5 MARKET OVERVIEW AND INDUSTRY TRENDS 74
5.1 INTRODUCTION 74
5.2 MARKET DYNAMICS 74
FIGURE 26 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 75
5.2.1 DRIVERS 75
5.2.1.1 Escalating demand for video content across industries 75
5.2.1.2 Increase in demand for OTT services 76
5.2.1.3 Increasing engagement in HD and UHD content 76
5.2.1.4 Proliferation of live broadcasting 76
5.2.2 RESTRAINTS 77
5.2.2.1 Rising expenses in content generation and persistent risk of content piracy 77
5.2.2.2 Issues pertaining to network connectivity and infrastructure 77
5.2.3 OPPORTUNITIES 78
5.2.3.1 Increasing demand for multi-channel broadcasting 78
5.2.3.2 Surge in online education and e-learning 78
5.2.4 CHALLENGES 78
5.2.4.1 Degradation of video quality due to inadequate internet service 78
5.2.4.2 Concerns pertaining to compatibility 79
5.3 EVOLUTION OF PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 79
FIGURE 27 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET EVOLUTION 79
5.4 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET ARCHITECTURE 81
FIGURE 28 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET ARCHITECTURE 81
5.5 VALUE CHAIN ANALYSIS 83
FIGURE 29 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: VALUE CHAIN ANALYSIS 83
5.6 ECOSYSTEM/MARKET MAP 84
TABLE 7 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: ROLE OF PLAYERS IN ECOSYSTEM 84
FIGURE 30 KEY PLAYERS IN PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET ECOSYSTEM 85
5.6.1 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET PLATFORM PROVIDERS 86
5.6.2 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SOFTWARE PROVIDERS 86
5.6.3 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SERVICE PROVIDERS 86
5.6.4 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET CLOUD SERVICE PROVIDERS 86
5.6.5 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET END USERS 87
5.6.6 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET REGULATORY BODIES 87
5.7 CASE STUDY ANALYSIS 87
5.7.1 LIVE STREAMING PLATFORM FUBOTV REAPED BENEFITS OF IP WORKFLOWS WITH ZIXI 87
5.7.2 ACCUWEATHER LAUNCHED 24/7 LIVE WEATHER NEWS CHANNEL WITH AMAGI 88
5.7.3 ROBERTS COMMUNICATIONS NETWORK SELECTED PLAYBOX NEO FOR PLAYOUT NEEDS 88
5.7.4 RELIABILITY OF ZIXI ENABLED CUTTING-EDGE IP WORKFLOWS 89
5.7.5 RADIO TELEVISYEN MALAYSIA SELECTED PLAYBOX NEO FOR ITS RTMKLIK DIGITAL MEDIA PLATFORM 89
5.8 TECHNOLOGY ANALYSIS 90
5.8.1 KEY TECHNOLOGIES 90
5.8.1.1 AI/ML 90
5.8.1.2 Content delivery networks (CDNs) 90
5.8.1.3 Video compression 90
5.8.1.4 Video analytics 91
5.8.1.5 AR/VR 91
5.8.1.6 Metaverse 91
5.8.2 COMPLEMENTARY TECHNOLOGIES 92
5.8.2.1 Big data 92
5.8.2.2 Cloud computing 92
5.8.2.3 Predictive analytics 92
5.8.3 ADJACENT TECHNOLOGIES 93
5.8.3.1 Blockchain 93
5.8.3.2 IoT 93
5.8.3.3 Digital twins 93
5.9 TARIFF AND REGULATORY LANDSCAPE 94
5.9.1 TARIFF RELATED TO PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOFTWARE 94
TABLE 8 TARIFF RELATED TO COMPUTER SERVICES AND SOFTWARE, 2022 94
5.9.2 REGULATORY LANDSCAPE 95
5.9.2.1 Regulatory bodies, government agencies, and other organizations 95
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 95
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 96
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 97
TABLE 12 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 98
TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 99
5.9.3 REGULATIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 100
5.9.3.1 North America 100
5.9.3.1.1 California Consumer Privacy Act (CCPA) 100
5.9.3.1.2 Federal Trade Commission (FTC) Regulations 100
5.9.3.1.3 CRTC (Canadian Radio-television and Telecommunications Commission) Regulations 100
5.9.3.1.4 FCC (Federal Communications Commission) Regulations 100
5.9.3.2 Europe 100
5.9.3.2.1 General Data Protection Regulation (GDPR) 100
5.9.3.2.2 KEK (Commission on Concentration in the Media) Regulations 100
5.9.3.2.3 ePrivacy Directive 100
5.9.3.2.4 Audiovisual Media Services Directive (AVMSD) 101
5.9.3.3 Asia Pacific 101
5.9.3.3.1 Personal Data Protection Acts (PDPA) 101
5.9.3.3.2 Australian Communications and Media Authority (ACMA) Standards 101
5.9.3.3.3 State Administration of Radio, Film, and Television (SARFT) Regulations 101
5.9.3.3.4 Ministry of Information and Broadcasting (MIB) Guidelines 101
5.9.3.4 Middle East & Africa 101
5.9.3.4.1 Saudi Broadcasting Authority (SBA) Regulations 101
5.9.3.4.2 Independent Communications Authority of South Africa (ICASA) Act 101
5.9.3.4.3 National Media Council (NMC) Regulations 102
5.9.3.5 Latin America 102
5.9.3.5.1 General Data Protection Regulation (LGPD) - Brazil 102
5.9.3.5.2 Federal Telecommunications Institute (IFT) Regulations 102
5.10 PATENT ANALYSIS 102
5.10.1 METHODOLOGY 102
5.10.2 PATENTS GRANTED AND APPLIED 102
TABLE 14 PATENTS GRANTED AND APPLIED, 2013–2023 102
5.10.3 INNOVATIONS AND PATENT APPLICATIONS 103
FIGURE 31 TOTAL NUMBER OF PATENTS GRANTED, 2013–2023 103
5.10.3.1 Top 10 applicants 103
FIGURE 32 TOP 10 PATENT APPLICANTS IN PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, 2013–2023 103
TABLE 15 TOP 20 PATENT OWNERS IN PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, 2013–2023 104
TABLE 16 LIST OF PATENTS GRANTED IN PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, 2023 104
FIGURE 33 REGIONAL ANALYSIS OF PATENTS GRANTED, 2023 108
5.11 PRICING ANALYSIS 108
5.11.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOFTWARE 109
FIGURE 34 AVERAGE SELLING PRICE TREND OF TOP 3 SOFTWARE SOLUTIONS OFFERED BY KEY PLAYERS 109
TABLE 17 AVERAGE SELLING PRICE TREND OF KEY PLAYERS: TOP 3 SOFTWARE SOLUTIONS 109
5.11.2 INDICATIVE PRICING ANALYSIS, BY PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX VENDOR 110
TABLE 18 INDICATIVE PRICING LEVELS OF PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS 110
5.12 KEY CONFERENCES AND EVENTS, 2023–2024 110
TABLE 19 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET: DETAILED LIST OF CONFERENCES AND EVENTS 110
5.13 PORTER’S FIVE FORCES ANALYSIS 111
TABLE 20 PORTER’S FIVE FORCES IMPACT ON PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 111
FIGURE 35 PORTER’S FIVE FORCES ANALYSIS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET 112
5.13.1 THREAT OF NEW ENTRANTS 112
5.13.2 THREAT OF SUBSTITUTES 112
5.13.3 BARGAINING POWER OF SUPPLIERS 113
5.13.4 BARGAINING POWER OF BUYERS 113
5.13.5 INTENSITY OF COMPETITIVE RIVALRY 113
5.14 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX TECHNOLOGY ROADMAP 114
FIGURE 36 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX TECHNOLOGY ROADMAP 114
5.15 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX BUSINESS MODELS 115
5.15.1 CLOUD-BASED PLAYOUT AUTOMATION 115
5.15.2 CHANNEL-IN-A-BOX SOLUTIONS 115
5.15.3 HYBRID MODELS 115
5.15.4 SOFTWARE-AS-A-SERVICE (SAAS) MODELS 115
5.16 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 116
FIGURE 37 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 116
5.17 KEY STAKEHOLDERS & BUYING CRITERIA 117
5.17.1 KEY STAKEHOLDERS IN BUYING PROCESS 117
FIGURE 38 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 117
TABLE 21 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 117
5.17.2 BUYING CRITERIA 117
FIGURE 39 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 117
TABLE 22 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 118
6 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING 119
6.1 INTRODUCTION 120
6.1.1 OFFERING: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DRIVERS 120
FIGURE 40 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 121
TABLE 23 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2017–2022 (USD MILLION) 121
TABLE 24 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2023–2028 (USD MILLION) 121
6.2 SOLUTIONS 121
FIGURE 41 PLAYOUT SCHEDULING & MANAGEMENT SEGMENT RECORD HIGHEST CAGR DURING FORECAST PERIOD 122
TABLE 25 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 122
TABLE 26 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 123
TABLE 27 SOLUTIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 123
TABLE 28 SOLUTIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 123
6.2.1 PLAYOUT SCHEDULING AND MANAGEMENT 124
6.2.1.1 Broadcasters’ focus on seamless content delivery to boost demand for playout scheduling and management 124
TABLE 29 PLAYOUT SCHEDULING AND MANAGEMENT: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 124
TABLE 30 PLAYOUT SCHEDULING AND MANAGEMENT: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 124
6.2.2 MASTER CONTROL AUTOMATION SOFTWARE 125
6.2.2.1 Need to handle complexities associated with hybrid environments to propel adoption of master control automation 125
TABLE 31 MASTER CONTROL AUTOMATION SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 125
TABLE 32 MASTER CONTROL AUTOMATION SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 125
6.2.3 MEDIA ASSET AND CONTENT MANAGEMENT 126
6.2.3.1 Need to efficiently manage entire content lifecycle to boost demand for media asset and content management solutions 126
TABLE 33 MEDIA ASSET AND CONTENT MANAGEMENT: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 126
TABLE 34 MEDIA ASSET AND CONTENT MANAGEMENT: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 126
6.2.4 GRAPHICS AND BRANDING SOLUTIONS 127
6.2.4.1 Rising focus on creating visually compelling content to boost adoption of graphics and branding solutions 127
TABLE 35 GRAPHICS AND BRANDING SOLUTIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 127
TABLE 36 GRAPHICS AND BRANDING SOLUTIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 127
6.2.5 GRAPHICS PLAYOUT SOFTWARE 128
6.2.5.1 Need to tailor graphics for specific delivery platforms to fuel demand for graphics playout software 128
TABLE 37 GRAPHICS PLAYOUT SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 128
TABLE 38 GRAPHICS PLAYOUT SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 128
6.2.6 TRAFFIC AND SCHEDULING SOFTWARE 129
6.2.6.1 Growing complexity of broadcasting to induce demand for traffic and scheduling software 129
TABLE 39 TRAFFIC AND SCHEDULING SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 129
TABLE 40 TRAFFIC AND SCHEDULING SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 129
6.2.7 REMOTE PLAYOUT SOFTWARE 130
6.2.7.1 Shift toward decentralized workflows in media industry to fuel demand for remote playout software 130
TABLE 41 REMOTE PLAYOUT SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 130
TABLE 42 REMOTE PLAYOUT SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 130
6.2.8 AD-INSERTION SOFTWARE 131
6.2.8.1 Ability to target specific audiences with relevant advertisements to boost adoption of ad-insertion software 131
TABLE 43 AD-INSERTION SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 131
TABLE 44 AD-INSERTION SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 131
6.2.9 MONITORING AND CONTROL SYSTEMS 132
6.2.9.1 Need to minimize downtime and optimize broadcast performance to increase demand for monitoring and control systems 132
TABLE 45 MONITORING AND CONTROL SYSTEMS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 132
TABLE 46 MONITORING AND CONTROL SYSTEMS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 132
6.2.10 NETWORK MANAGEMENT SOFTWARE 133
6.2.10.1 Need for centralized control over multiple channels to drive demand for network management software 133
TABLE 47 NETWORK MANAGEMENT SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 133
TABLE 48 NETWORK MANAGEMENT SOFTWARE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 133
6.2.11 OTHER SOLUTIONS 134
TABLE 49 OTHER SOLUTIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 134
TABLE 50 OTHER SOLUTIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 134
6.3 SERVICES 134
FIGURE 42 CONSULTING AND ADVISORY SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 135
6.3.1 CONSULTING AND ADVISORY SERVICES 135
6.3.1.1 Rapid evolution of broadcasting industry to increase requirement for consulting and advisory services 135
TABLE 51 CONSULTING AND ADVISORY SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 135
TABLE 52 CONSULTING AND ADVISORY SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 136
6.3.2 INSTALLATION AND DEPLOYMENT SERVICES 136
6.3.2.1 Transition from traditional broadcast workflows to streamlined, automated processes to drive segmental growth 136
TABLE 53 INSTALLATION AND DEPLOYMENT SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 136
TABLE 54 INSTALLATION AND DEPLOYMENT SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 137
6.3.3 MAINTENANCE AND SUPPORT SERVICES 137
6.3.3.1 Need to ensure seamless operation and longevity of sophisticated broadcast technologies to drive segment 137
TABLE 55 MAINTENANCE AND SUPPORT SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 137
TABLE 56 MAINTENANCE AND SUPPORT SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 138
6.3.4 TRAINING AND EDUCATION SERVICES 138
6.3.4.1 Need for essential skills to efficiently handle broadcast workflows to drive segment 138
TABLE 57 TRAINING AND EDUCATION SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 138
TABLE 58 TRAINING AND EDUCATION SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 139
6.3.5 MIGRATION AND UPGRADES 139
6.3.5.1 Transition from legacy systems to propel requirement for migration services 139
TABLE 59 MIGRATION AND UPGRADES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 139
TABLE 60 MIGRATION AND UPGRADES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 140
6.4 DEPLOYMENT MODE 140
FIGURE 43 CLOUD SEGMENT TO RECORD HIGHER CAGR DURING FORECAST PERIOD 140
TABLE 61 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 140
TABLE 62 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 141
6.4.1 CLOUD 141
6.4.1.1 Scalability, flexibility, and cost-effectiveness offered by cloud-based solutions to foster segmental growth 141
TABLE 63 CLOUD: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY REGION, 2017–2022 (USD MILLION) 141
TABLE 64 CLOUD: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY REGION, 2023–2028 (USD MILLION) 142
6.4.2 ON-PREMISES 142
6.4.2.1 Need for greater data security and compliance to fuel on-premises deployment of playout automation systems 142
TABLE 65 ON-PREMISES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY REGION, 2017–2022 (USD MILLION) 142
TABLE 66 ON-PREMISES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY REGION, 2023–2028 (USD MILLION) 143
7 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE 144
7.1 INTRODUCTION 145
7.1.1 CHANNEL TYPE: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DRIVERS 145
FIGURE 44 MULTIPLE CHANNEL SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 145
TABLE 67 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE, 2017–2022 (USD MILLION) 146
TABLE 68 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE, 2023–2028 (USD MILLION) 146
7.1.2 SINGLE CHANNEL 146
7.1.2.1 Rise of smaller broadcasters and niche channels to propel demand for single-channel solutions 146
TABLE 69 SINGLE CHANNEL: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 147
TABLE 70 SINGLE CHANNEL: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 147
7.1.3 MULTIPLE CHANNEL 147
7.1.3.1 Need to manage scheduling, graphics, and playout automation for numerous channels simultaneously to drive segment 147
TABLE 71 MULTIPLE CHANNEL: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 147
TABLE 72 MULTIPLE CHANNEL: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 148
7.1.4 OTHER CHANNELS 148
TABLE 73 OTHER CHANNELS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 148
TABLE 74 OTHER CHANNELS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 149
8 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA 150
8.1 INTRODUCTION 151
8.1.1 COVERAGE AREA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DRIVERS 151
FIGURE 45 NATIONAL BROADCASTERS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 151
TABLE 75 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA, 2017–2022 (USD MILLION) 152
TABLE 76 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA, 2023–2028 (USD MILLION) 152
8.1.2 NATIONAL BROADCASTERS 152
8.1.2.1 Need to streamline operations in changing broadcasting environment to boost adoption of CiaB solutions 152
TABLE 77 NATIONAL BROADCASTERS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 153
TABLE 78 NATIONAL BROADCASTERS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 153
8.1.3 INTERNATIONAL BROADCASTERS 153
8.1.3.1 Focus on elevating efficiency and sophistication of broadcasting operations to lead to adoption of CiaB solutions 153
TABLE 79 INTERNATIONAL BROADCASTERS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 154
TABLE 80 INTERNATIONAL BROADCASTERS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 154
9 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION 155
9.1 INTRODUCTION 156
9.1.1 CHANNEL APPLICATION: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DRIVERS 156
FIGURE 46 SPORTS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 157
TABLE 81 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION, 2017–2022 (USD MILLION) 157
TABLE 82 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION, 2023–2028 (USD MILLION) 158
9.1.2 BROADCAST TV CHANNELS 158
9.1.2.1 Rising focus of broadcasters on enhancing content quality to boost adoption of playout automation 158
TABLE 83 BROADCAST TV CHANNELS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 159
TABLE 84 BROADCAST TV CHANNELS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 159
9.1.2.1.1 National broadcast networks 159
9.1.2.1.2 Regional and local broadcast channels 159
9.1.3 CABLE AND SATELLITE TV CHANNELS 160
9.1.3.1 Need to ensure seamless and error-free transmission of scheduled content to boost adoption of CiaB solutions 160
TABLE 85 CABLE AND SATELLITE TV CHANNELS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 160
TABLE 86 CABLE AND SATELLITE TV CHANNELS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 160
9.1.4 NEWS PRODUCTION 161
9.1.4.1 Integration of graphics for immersive and visually engaging news to fuel market growth 161
TABLE 87 NEWS PRODUCTION: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 161
TABLE 88 NEWS PRODUCTION: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 161
9.1.5 SPORTS 162
9.1.5.1 Demand for real-time, engaging sports content to drive adoption of playout automation and CiaB solutions 162
TABLE 89 SPORTS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 162
TABLE 90 SPORTS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 162
9.1.6 OTT PLATFORMS 162
9.1.6.1 Ability to provide better content personalization and efficient recommendation engines to drive market 162
TABLE 91 OTT PLATFORMS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 163
TABLE 92 OTT PLATFORMS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 163
9.1.6.1.1 Subscription-based OTT channels 163
9.1.6.1.2 Ad-supported OTT channels 164
9.1.7 WEB TV AND STREAMING SERVICES 164
9.1.7.1 Growing demand for personalized content to propel adoption of playout solutions 164
TABLE 93 WEB TV AND STREAMING SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 164
TABLE 94 WEB TV AND STREAMING SERVICES: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 165
9.1.7.1.1 Independent web TV channels 165
9.1.7.1.2 Streaming service special channels 165
9.1.8 OTHER APPLICATIONS 166
TABLE 95 OTHER APPLICATIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 166
TABLE 96 OTHER APPLICATIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 166
10 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL 167
10.1 INTRODUCTION 168
10.1.1 VERTICAL: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DRIVERS 168
FIGURE 47 EDUCATION AND CORPORATE SECTOR SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 169
TABLE 97 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 169
TABLE 98 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 169
10.2 MEDIA AND ENTERTAINMENT 170
10.2.1 NEED FOR EFFICIENT BROADCAST OPERATIONS TO BOOST ADOPTION OF PLAYOUT AUTOMATION AND CHANNEL-IN-A-BOX SOLUTIONS 170
TABLE 99 MEDIA AND ENTERTAINMENT: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 170
TABLE 100 MEDIA AND ENTERTAINMENT: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 170
10.2.1.1 News broadcasting 171
10.2.1.1.1 24x7 news channels 171
10.2.1.1.2 Specialized news networks 171
10.2.1.1.3 Online news portals 171
10.2.1.2 Sports broadcasting 172
10.2.1.2.1 Live sports events 172
10.2.1.2.2 Sports analysis and commentary 172
10.2.1.2.3 Sports highlights and shows 172
10.2.1.3 Advertising and marketing 173
10.2.1.3.1 Ad agencies and campaigns 173
10.2.1.3.2 Branding and promotions 173
10.2.1.3.3 Digital advertising networks 173
10.2.1.4 Others 174
10.3 TELECOMMUNICATIONS 174
10.3.1 NEED TO OPTIMIZE VIDEO DELIVERY NETWORKS TO LEAD TO INVESTMENTS IN ADVANCED PLAYOUT SOLUTIONS 174
TABLE 101 TELECOMMUNICATIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 174
TABLE 102 TELECOMMUNICATIONS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 175
10.3.1.1 Telecom service providers 175
10.3.1.1.1 Mobile network operators (MNOs) 175
10.3.1.1.2 Internet service providers (ISPs) 175
10.3.1.1.3 Cable operators 176
10.3.1.1.4 Satellite communication providers 176
10.3.1.2 Telecom equipment manufacturers 176
10.3.1.3 Telecom infrastructure development companies 176
10.3.1.4 Telecom content delivery networks (CDNs) 177
10.3.1.5 Others 177
10.4 EDUCATION AND CORPORATE SECTOR 177
10.4.1 DEMAND FOR SEAMLESS LIVE STREAMING OF LECTURES AND ON-DEMAND EDUCATIONAL CONTENT TO DRIVE MARKET 177
TABLE 103 EDUCATION AND CORPORATE SECTOR: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 177
TABLE 104 EDUCATION AND CORPORATE SECTOR: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 178
10.4.1.1 Universities and colleges 178
10.4.1.2 Corporate training and development 178
10.4.1.3 K-12 education 178
10.4.1.4 Others 179
10.5 OTHER VERTICALS 179
TABLE 105 OTHER VERTICALS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 179
TABLE 106 OTHER VERTICALS: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 179
11 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION 180
11.1 INTRODUCTION 181
FIGURE 48 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 181
FIGURE 49 SOUTH AFRICA TO RECORD HIGHEST CAGR DURING FORECAST PERIOD 182
TABLE 107 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2017–2022 (USD MILLION) 182
TABLE 108 PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY REGION, 2023–2028 (USD MILLION) 182
11.2 NORTH AMERICA 183
11.2.1 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET DRIVERS 183
11.2.2 NORTH AMERICA: RECESSION IMPACT 183
FIGURE 50 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET SNAPSHOT 184
TABLE 109 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2017–2022 (USD MILLION) 184
TABLE 110 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY OFFERING, 2023–2028 (USD MILLION) 185
TABLE 111 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SOLUTION, 2017–2022 (USD MILLION) 185
TABLE 112 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 186
TABLE 113 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SERVICE, 2017–2022 (USD MILLION) 186
TABLE 114 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY SERVICE, 2023–2028 (USD MILLION) 187
TABLE 115 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 187
TABLE 116 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 187
TABLE 117 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE, 2017–2022 (USD MILLION) 187
TABLE 118 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL TYPE, 2023–2028 (USD MILLION) 188
TABLE 119 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION, 2017–2022 (USD MILLION) 188
TABLE 120 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY CHANNEL APPLICATION, 2023–2028 (USD MILLION) 188
TABLE 121 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA, 2017–2022 (USD MILLION) 189
TABLE 122 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COVERAGE AREA, 2023–2028 (USD MILLION) 189
TABLE 123 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 189
TABLE 124 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 189
TABLE 125 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 190
TABLE 126 NORTH AMERICA: PLAYOUT AUTOMATION & CHANNEL-IN-A-BOX MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 190
11.2.3 US 190
11.2.3.1 Technological advancements, ever-evolving media landscape, and rising demand for streamlined broadcasting to drive market 190
11.2.4 CANADA 190
11.2.4.1 Versatile broadcasting landscape, need for flexible and innovative playout solutions, and shift to HD and UHD broadcasting to propel market 190

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Table of Contents

Summary

The playout automation & channel-in-a-box market is projected to grow from USD 2.9 billion in 2023 to USD 6.1 billion by 2028, at a compound annual growth rate (CAGR) of 15.8% during the forecast period. The market is anticipated to grow due to the increasing engagement in HD and UHD content consumption and proliferation of live broadcasting at an accelerated pace. The shift towards the increase in demand for OTT services forms a foundational driver in the playout automation & channel-in-a-box market.

“By solutions, Remote Playout Software segment to register for fastest growing CAGR during the forecast period.”
As the media industry undergoes a transformative shift towards decentralized workflows, remote playout software emerges as a crucial component, enabling broadcasters to manage and broadcast content from virtually anywhere in the world. This software allows for the seamless integration of various elements, including graphics, commercials, and live feeds, facilitating efficient channel playout without the need for a dedicated physical broadcast center. One of the primary advantages of remote playout software lies in its ability to enhance operational flexibility. Broadcasters can remotely control and monitor playout operations, making it possible to manage multiple channels or locations from a centralized hub.
“By coverage area, National Broadcasters to witness the largest market size during the forecast period.”
National broadcasters play a pivotal role in disseminating information, entertainment, and cultural content to a wide audience. Within the dynamic realm of playout automation and channel-in-a-box solutions, these broadcasters face the challenge of seamlessly managing and delivering diverse programming. Playout automation systems are integral to the broadcast workflow, automating the scheduling, playout, and monitoring of content. These systems enhance efficiency by reducing manual intervention, ensuring a smoother transmission process for both live and pre-recorded content. In the rapidly evolving landscape of broadcasting technology, national broadcasters leverage these solutions to streamline operations, maintain broadcast continuity, and meet the demands of a 24/7 broadcasting environment.
“By region, North America to register for the largest market size during the forecast period.” Market trends in North America indicate a shift towards integrated and scalable playout solutions that cater to the diverse needs of broadcasters. The industry is witnessing a transition from traditional hardware-based systems to software-defined and virtualized solutions, providing flexibility and scalability. Moreover, the incorporation of artificial intelligence and machine learning in playout automation is gaining traction, enabling broadcasters to optimize content scheduling and enhance overall viewer experiences.

Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the playout automation & channel-in-a-box market.
 By Company: Tier I: 38%, Tier II: 50%, and Tier III: 12%
 By Designation: C-Level Executives: 35%, D-Level Executives: 40%, and Others: 25%
 By Region: North America: 40%, Europe: 30%, Asia Pacific: 20%, Latin America-5%, and
Middle East and Africa- 5%,
The report includes the study of key players offering playout automation & channel-in-a-box solutions. It profiles major vendors in the playout automation & channel-in-a-box market. The major players in the playout automation & channel-in-a-box market include Harmonic (US), Evertz (Canada), Pebble Beach Systems (UK), Imagine Communications (US), Avid Technology (US), Grass Valley (US), Brightcove (US), Cinegy (US), Pixel Power (UK), ENCO Systems (US), BroadStream Solutions (US), PlayBox Technology (UK), Florical Systems (US), TSL Products (UK), Hardata (US), PlayBox Neo (Bulgaria), Hexaglobe (France), PlanetCast (India), Axel Technology (Italy), Aveco (Czech Republic), Anyware Video (France), Aplomb Technology (India), SI Media (Italy), Amagi (US), TVU Networks (US), Veset (Latvia), Evrideo (Israel), coralbay.tv (UK), Muvi (US), LTN Global Communications (US), and Zixi (US).

Research Coverage
The playout automation & channel-in-a-box market research study involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly industry experts from the core and related industries, preferred playout automation & channel-in-a-box providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information, and assess the market’s prospects.

Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall playout automation & channel-in-a-box market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• Analysis of key drivers (Escalating demand for video content across various industries, increase in demand for OTT services, increasing engagement in HD and UHD content consumption and proliferation of live broadcasting at an accelerated pace), restraints (Elevated expenses in content generation and the persistent risk of content piracy and issues pertaining to network connectivity and infrastructure), opportunities (Increasing demand for multi-channel broadcasting and surge in online education and E-Learning for the enhancement of the educational landscape), and challenges (Degradation of video quality due to inadequate internet service, and concerns pertaining to compatibility).
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the playout automation & channel-in-a-box market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the playout automation & channel-in-a-box market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the playout automation & channel-in-a-box market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players including Harmonic (US), Evertz (Canada), Pebble Beach Systems (UK), Imagine Communications (US), Avid Technology (US), Grass Valley (US), Brightcove (US), Cinegy (US), Pixel Power (UK), ENCO Systems (US), BroadStream Solutions (US), PlayBox Technology (UK), among others in the playout automation & channel-in-a-box market strategies. The report also helps stakeholders understand the pulse of the playout automation & channel-in-a-box market and provides them with information on key market drivers, restraints, challenges, and opportunities.

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

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