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クラウド・モバイル・バックエンド・アズ・ア・サービス（BaaS）市場：サービスタイプ別（クラウドストレージ＆バックアップ、データベース管理）、プラットフォーム別（Android、iOS）、アプリケーションタイプ別、展開モデル別、組織規模別、業種別、地域別 - 2028年までの世界予測


Cloud Mobile Backend as a Service (BaaS) Market by Service Type (Cloud Storage & Backup, Database Management), Platform (Android, iOS), Application Type, Deployment Model, Organization Size, Vertical and Region - Global Forecast to 2028

クラウドモバイルBaaSの市場規模は、2023年の41億米ドルから2028年には92億米ドルへと、予測期間中の年平均成長率（CAGR）17.5％で拡大すると予測されている。急速に変化するクラウド・モバイルBaaS市場には、こ... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 図表数 言語
MarketsandMarkets
マーケッツアンドマーケッツ 		2024年1月26日 US$4,950
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら 		317 330 英語

日本語のページは自動翻訳を利用し作成しています。


　

サマリー

クラウドモバイルBaaSの市場規模は、2023年の41億米ドルから2028年には92億米ドルへと、予測期間中の年平均成長率（CAGR）17.5％で拡大すると予測されている。急速に変化するクラウド・モバイルBaaS市場には、この分野を完全に変える可能性のある、差し迫った動きがいくつもある。まず第一に、モバイルBaaSプラットフォームにおけるMLとAI機能のより深い統合という方向への明白な変化がある。この統合は、高度な分析、予測的洞察、自動化機能によって開発者を強化し、モバイル・アプリケーションの全体的なインテリジェンスと効率を高めることを目的としている。企業がデータ主導の意思決定を活用しようとする中、モバイルBaaSにAIとMLを導入することで、アプリのパーソナライゼーション、ユーザーエンゲージメント、パフォーマンスの最適化のための、より洗練されたツールが提供されると予想される。
第二に、モバイルBaaSのセキュリティ体制の強化にますます注目が集まっている。サイバー脅威の頻度と巧妙さの増加に伴い、クラウド・モバイルBaaSのセキュリティ対策は進化すると予想される。これには、より強固な暗号化標準、高度な認証方法、拡大する規制環境に対応するための包括的なコンプライアンス機能の実装などが含まれる。モバイル・アプリケーションは機密性の高いユーザー・データを扱うため、モバイルBaaSにおける今後の変更では、より強力なセキュリティ・プロトコルが重視される可能性が高く、開発者や企業はユーザー情報の保護に自信を持ってアプリケーションを構築・展開できるようになる。全体として、これらの今後の変更は、クラウド・モバイルBaaSソリューションの進化における重要な推進力として、イノベーション、インテリジェンス、セキュリティに対する業界のコミットメントを強調するものである。
プラットフォーム別では、iOSセグメントが予測期間中最も高いCAGRを維持している。
クラウドモバイルBaaS市場は、プラットフォーム別にAndroid、iOS、その他のプラットフォームに区分される。iOSセグメントは、クラウドモバイルBaaS市場の予測期間中、最も高いCAGRで成長すると推定される。iOSプラットフォームセグメントは、iOSアプリケーションの開発ニーズに合わせた特化型コンポーネントとして機能し、クラウドモバイルBaaS市場で重要な役割を担っている。アップル製デバイスとiOSオペレーティング・システムが広く使用されていることから、iPhoneやiPadのユーザー向けにシームレスで最適化されたエクスペリエンスの実現を目指す開発者にとって、モバイルBaaS内の互換性は不可欠である。このセグメントには、iOSアプリ開発専用に設計されたツール、API、サービス群が含まれ、データストレージ、ユーザー認証、プッシュ通知などのバックエンド統合プロセスを合理化する。iOSに特化した機能性を提供することで、モバイルBaaSプロバイダーは、iOSエコシステム特有の要件との互換性を確保しながら、開発者が機能豊富で応答性の高いアプリケーションを構築できるようにします。企業がiOSユーザーに対応することの重要性を認識するにつれ、モバイルBaaSのiOSプラットフォームセグメントは、Appleデバイス上で高品質で一貫性があり、ユーザーフレンドリーなモバイルアプリケーションを提供するための重要なイネーブラとなる。
アプリケーションの種類別では、モバイルアプリセグメントが予測期間中最大の市場シェアを占めている。
アプリケーションタイプ別に見ると、クラウドMBaaS市場はウェブアプリとモバイルアプリに分けられる。予測期間中、モバイルアプリ分野が最大の市場シェアを占めると予測されている。クラウドモバイルBaaS業界において、モバイルアプリ分野は、モバイルアプリケーションの作成と実装に特化したフレームワークを提供するという重要な役割を担っている。この市場セグメントには、モバイルアプリ開発者の要件を満たすために特別に設計されたさまざまなバックエンド・サービスやツールが含まれる。これらのサービスやツールには、プッシュ通知、ユーザー認証、シームレスなデータ保存、サードパーティ・サービスの統合などが含まれる。モバイルアプリのアプリケーションタイプに分類されるモバイルBaaSは、モバイルアプリケーション特有の要件に集中することで、開発者のスケーラビリティの向上、市場投入までの時間の短縮、開発プロセスの最適化を支援する。この専門知識により、開発者は斬新な機能の開発とユーザー体験の最適化に集中することができ、複数の分野やユースケースにまたがる多様で応答性の高いモバイル・アプリケーションの構築における俊敏性と効率性が促進される。
導入形態別では、ハイブリッド・クラウド・セグメントが予測期間中に最も高いCAGRを維持している。
クラウドモバイルBaaS市場は、導入モデル別にパブリッククラウド、プライベートクラウド、ハイブリッドクラウドに区分される。予測期間中、ハイブリッドクラウドセグメントが最も高いCAGRを維持すると予測される。クラウドモバイルBaaS市場におけるハイブリッドクラウドの導入モデルセグメントは、モバイルアプリ開発のための柔軟で適応性の高いインフラストラクチャを提供する上で極めて重要な役割を果たしている。ハイブリッド・クラウドの導入により、企業はパブリック・クラウド環境とプライベート・クラウド環境の両方を統合することができ、パブリック・クラウドの拡張性とプライベート・クラウドのセキュリティを組み合わせたバランスの取れたソリューションを提供できる。モバイルBaaSの文脈では、ハイブリッドモデルにより、開発者はオンプレミスとクラウドベースのリソースを組み合わせて活用し、パフォーマンスを最適化し、特定の規制要件やセキュリティ要件に対応することができる。このセグメントでは、データの保存、処理、アプリケーションのホスティングがシームレスに行われるため、開発者はインフラストラクチャの重要な側面を制御しながら、俊敏性を高めてモバイル・アプリケーションを構築することができる。クラウド・モバイルBaaSのハイブリッド・クラウド展開モデルは、急速に進化するモバイル・アプリケーションの状況において、独自の運用ニーズや規制への配慮に沿った汎用性の高いソリューションを求める企業にとって、戦略的な選択肢として浮上している。
プライマリーの内訳
クラウドモバイルBaaS市場に関与する複数の重要企業の最高経営責任者（CEO）、イノベーション・テクノロジー担当ディレクター、システムインテグレーター、経営幹部が詳細なインタビューに応じた。
 企業別：ティアI：33％、ティアII：25％、ティアIII：42
 役職別Cレベルのエグゼクティブ：31%, ディレクターレベル: 34%, その他：35%
 地域別北米：42%、欧州：28%、アジア太平洋地域：22%、その他の地域：8
クラウドモバイルBaaS市場の主要ベンダーとしては、AWS（米国）、Google（米国）、Microsoft（米国）、Oracle（米国）、MongoDB（米国）、IBM（米国）、Rackspace Technology（米国）、Progress（米国）、Temenos（スイス）、Cloudflare（米国）などが挙げられる。
調査範囲
クラウドモバイルBaaS市場は、本市場レポートにおいてセグメント横断的にカバーされている。展開モデル、組織規模、業種、地域、サービスタイプ、プラットフォーム、アプリケーションタイプに基づくものなど、多くのセグメントについて市場規模と成長可能性を推計している。主要市場参加者の徹底的な競合分析、事業に関する情報、製品やサービスの提供に関する重要な見解、現在の動向、重要な市場戦略などを掲載しています。
このレポートを購入する理由

クラウドモバイルBaaS業界全体とそのサブセグメントに関する最も正確な収益予測に関する情報を掲載した本レポートは、市場リーダーや新規参入者にとって有益な調査です。利害関係者は、本レポートによる競争環境の理解が深まることで、自社の位置づけを高め、市場参入戦略を策定する上で有益となる。この調査レポートは、主な市場促進要因、制約、機会、課題に関する情報を提供し、業界の鼓動を理解する上でプレイヤーを支援します。

本レポートは、以下のポイントに関する洞察を提供しています：

クラウドモバイルBaaS市場の成長に影響を与える主な促進要因（モバイルアプリ主導の経済成長によるBaaS需要、スマートフォン利用率の上昇、BaaSにより開発者はフロントエンドに集中し、迅速な開発とデプロイが可能になる サーバーレスアーキテクチャの採用）、阻害要因（BaaSのCAPEX需要の増加、サービスプロバイダーへの依存）、機会（エンドユーザーの間で人気を集めるモバイルアプリとモバイルゲーム、クラウドサービスの高成長、ビッグデータとアナリティクスのトレンドの成長）、課題（セキュリティとプライバシーに関する懸念、ベンダーロックイン）の分析。

- 製品開発／イノベーション：クラウドモバイルBaaS業界における新技術、研究開発イニシアティブ、新サービス・新製品導入の包括的分析。

- 市場開発：収益性の高い市場に関する詳細：本稿では、世界のクラウドモバイルBaaS業界を調査している。

- 市場の多様化：最近の進歩、投資、未開拓地域、新商品・サービス、クラウドモバイルBaaSに関する包括的な詳細。

- 競合評価：AWS（米国）、Google（米国）、Microsoft（米国）、Oracle（米国）、MongoDB（米国）など、クラウドモバイルBaaS業界の上位競合企業の市場シェア、拡張計画、サービスポートフォリオを徹底分析。

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目次

1 INTRODUCTION 40
1.1 STUDY OBJECTIVES 40
1.2 MARKET DEFINITION 40
1.2.1 INCLUSIONS AND EXCLUSIONS 40
1.3 MARKET SCOPE 41
1.3.1 MARKET SEGMENTATION 41
1.3.2 REGIONS COVERED 42
1.4 YEARS CONSIDERED 42
1.5 CURRENCY CONSIDERED 43
TABLE 1 USD EXCHANGE RATES, 2018–2022 43
1.6 STAKEHOLDERS 43
1.7 SUMMARY OF CHANGES 44
1.7.1 RECESSION IMPACT 44
2 RESEARCH METHODOLOGY 46
2.1 RESEARCH DATA 46
FIGURE 1 CLOUD MOBILE BACKEND AS A SERVICE MARKET: RESEARCH DESIGN 47
2.1.1 SECONDARY DATA 47
2.1.2 PRIMARY DATA 48
2.1.2.1 Breakup of primary profiles 49
2.1.2.2 Key insights from industry experts 49
2.2 MARKET SIZE ESTIMATION 50
FIGURE 2 CLOUD MOBILE BACKEND AS A SERVICE MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 50
2.2.1 TOP-DOWN APPROACH 51
FIGURE 3 APPROACH 1 (TOP-DOWN): REVENUE GENERATION FROM CLOUD MOBILE BACKEND AS A SERVICE VENDORS 51
2.2.2 BOTTOM-UP APPROACH 51
FIGURE 4 APPROACH 2 (BOTTOM-UP) 52
FIGURE 5 BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF VENDORS 53
FIGURE 6 CAGR PROJECTIONS FROM SUPPLY SIDE 54
FIGURE 7 CLOUD MOBILE BACKEND AS A SERVICE MARKET: RESEARCH FLOW 54
2.3 MARKET FORECAST 55
TABLE 2 FACTOR ANALYSIS 55
2.4 DATA TRIANGULATION 56
FIGURE 8 CLOUD MOBILE BACKEND AS A SERVICE MARKET: DATA TRIANGULATION 56
2.5 IMPACT OF RECESSION ON GLOBAL CLOUD MOBILE BACKEND AS A SERVICE MARKET 57
2.6 RESEARCH ASSUMPTIONS 58
TABLE 3 ASSUMPTIONS 58
2.7 LIMITATIONS AND RISK ASSESSMENT 60
FIGURE 9 LIMITATIONS 60
3 EXECUTIVE SUMMARY 61
FIGURE 10 CLOUD MOBILE BACKEND AS A SERVICE MARKET SNAPSHOT, 2020–2028 62
FIGURE 11 CLOUD MOBILE BACKEND AS A SERVICE MARKET: TOP SEGMENTS WITH HIGHEST CAGR DURING FORECAST PERIOD 63
FIGURE 12 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 64
4 PREMIUM INSIGHTS 65
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR KEY PLAYERS IN CLOUD MOBILE BACKEND AS A SERVICE MARKET 65
FIGURE 13 GROWING AWARENESS ABOUT DATA SECURITY AND PRIVACY CONCERNS IN MOBILE AND WEB APPLICATIONS TO DRIVE MARKET 65
4.2 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE 66
FIGURE 14 USER AUTHENTICATION & AUTHORIZATION SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 66
4.3 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE 66
FIGURE 15 MOBILE APPS SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 66
4.4 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM 67
FIGURE 16 ANDROID SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 67
4.5 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL 67
FIGURE 17 PUBLIC CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 67
4.6 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE 68
FIGURE 18 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 68
4.7 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL 68
FIGURE 19 BFSI SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 68
4.8 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION 69
FIGURE 20 ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENTS IN NEXT FIVE YEARS 69
5 MARKET OVERVIEW AND INDUSTRY TRENDS 70
5.1 INTRODUCTION 70
5.2 MARKET DYNAMICS 70
FIGURE 21 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CLOUD MOBILE BACKEND AS A SERVICE MARKET 70
5.2.1 DRIVERS 71
5.2.1.1 Proliferation of mobile apps 71
5.2.1.2 Rising smartphone usage increasing demand for advanced mobile applications 71
FIGURE 22 GROWTH OF SMARTPHONE USERS 72
5.2.1.3 Focus on frontend development accelerating overall app development and deployment process 72
5.2.1.4 Adoption of serverless architecture 72
5.2.2 RESTRAINTS 73
5.2.2.1 Higher CAPEX to adopt BaaS 73
5.2.2.2 Dependency on service providers 74
5.2.3 OPPORTUNITIES 74
5.2.3.1 Mobile apps and mobile games gaining popularity 74
5.2.3.2 High growth of cloud services 75
5.2.3.3 Growing trends of big data and analytics 75
5.2.4 CHALLENGES 76
5.2.4.1 Security and privacy concerns 76
5.2.4.2 Vendor lock-in hindering transition to alternative platforms or services 76
5.3 CASE STUDY ANALYSIS 77
5.3.1 PROGRESS HEALTH CLOUD HELPED CANOPY ACHIEVE 70% COST SAVINGS AND DIGITAL EXPERIENCES FOR PATIENTS 77
5.3.2 AIRBUS STREAMLINED DEVELOPMENT PROCESS AND CUT TIME TO MARKET BY DEPLOYING MULESOFT’S ANYPOINT STUDIO AND ANYPOINT EXCHANGE 78
5.3.3 FLOWE LAUNCHED MOST ETHICAL AND INNOVATIVE MOBILE BANKING APP WITH TEMENOS 78
5.3.4 EQUINOR GAS SUPPLIER BALANCED ACROSS GAS NETWORK AND APPLIED ITS B2B INTEGRATION NETWORK WITH AXWAY 79
5.3.5 SIRIO RETAIL OPERATIONS LTD. REDUCED MANUAL PROCESSES AND IMPROVED DATA ACCURACY BY DEPLOYING MICROSOFT DYNAMICS 365 80
5.4 ECOSYSTEM 80
FIGURE 23 CLOUD MOBILE BACKEND AS A SERVICE MARKET ECOSYSTEM 81
5.5 VALUE CHAIN ANALYSIS 81
FIGURE 24 CLOUD MOBILE BACKEND AS A SERVICE MARKET: VALUE CHAIN ANALYSIS 82
5.6 PRICING ANALYSIS 82
5.6.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION 83
TABLE 4 INDICATIVE PRICING ANALYSIS OF CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SOLUTION 83
5.6.2 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY ORGANIZATION SIZE 84
TABLE 5 INDICATIVE PRICING ANALYSIS OF CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE 84
5.7 PATENT ANALYSIS 85
FIGURE 25 NUMBER OF PATENTS PUBLISHED, 2013–2023 85
FIGURE 26 TOP 10 PATENT APPLICANTS (GLOBAL) IN 2023 86
TABLE 6 CLOUD MOBILE BACKEND AS A SERVICE MARKET: TOP 10 PATENT OWNERS 86
TABLE 7 CLOUD MOBILE BACKEND AS A SERVICE MARKET: LIST OF PATENTS 87
5.8 TECHNOLOGY ANALYSIS 88
5.8.1 KEY TECHNOLOGIES 88
5.8.1.1 Containerization and Microservices 88
5.8.1.2 Serverless Computing 89
5.8.1.3 Artificial Intelligence (AI) and Machine Learning (ML) 89
5.8.2 COMPLEMENTARY TECHNOLOGIES 90
5.8.2.1 Database Technologies 90
5.8.2.2 Cloud Computing 90
5.8.2.3 API Gateways 90
5.8.3 ADJACENT TECHNOLOGIES 91
5.8.3.1 5G Technology 91
5.8.3.2 Edge Computing 91
5.8.3.3 Blockchain 91
5.8.3.4 IoT 92
5.9 REGULATORY LANDSCAPE 92
5.9.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 92
TABLE 8 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 92
TABLE 9 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 93
TABLE 10 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 93
TABLE 11 REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 93
5.9.2 REGULATIONS, BY REGION 94
5.9.2.1 North America 94
5.9.2.2 Europe 95
5.9.2.3 Asia Pacific 95
5.9.2.4 Middle East & South Africa 95
5.9.2.5 Latin America 96
5.9.3 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS 96
5.9.3.1 General Data Protection Regulation (GDPR) 96
5.9.3.2 Securities and Exchange Commission (SEC) Rule 17a-4 96
5.9.3.3 ISO/IEC 27001 96
5.9.3.4 System and Organization Controls (SOCs) 2 Type II Compliance 96
5.9.3.5 Financial Industry Regulatory Authority (FINRA) 97
5.9.3.6 Freedom of Information Act (FOIA) 97
5.9.3.7 Health Insurance Portability and Accountability Act (HIPPA) 97
5.10 PORTER’S FIVE FORCES ANALYSIS 97
FIGURE 27 PORTER’S FIVE FORCES’ IMPACT ON CLOUD MOBILE BACKEND AS A SERVICE MARKET 98
TABLE 12 CLOUD MOBILE BACKEND AS A SERVICE MARKET: PORTER’S FIVE FORCES ANALYSIS 98
5.10.1 THREAT OF NEW ENTRANTS 98
5.10.2 THREAT OF SUBSTITUTES 99
5.10.3 BARGAINING POWER OF SUPPLIERS 99
5.10.4 BARGAINING POWER OF BUYERS 99
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 99
5.11 KEY CONFERENCES & EVENTS 99
TABLE 13 CLOUD MOBILE BACKEND AS A SERVICE MARKET: KEY CONFERENCES AND EVENTS IN 2024–2025 99
5.12 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 100
FIGURE 28 CLOUD MOBILE BACKEND AS A SERVICE MARKET: TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 100
5.13 KEY STAKEHOLDERS & BUYING CRITERIA 101
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 101
FIGURE 29 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 101
TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 101
5.13.2 BUYING CRITERIA 102
FIGURE 30 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 102
TABLE 15 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 102
5.14 BUSINESS MODEL ANALYSIS 102
5.14.1 PRICING MODEL 102
5.14.1.1 Subscription-based Model 103
5.14.1.2 Pay-as-You-Go Model 103
5.14.1.3 Freemium Model 103
5.14.2 PARTNERSHIP & INTEGRATIONS 103
5.14.2.1 Strategic Partnerships 103
5.14.2.2 Third-party Integrations 104
5.14.2.3 Developer Ecosystem Support 104
5.14.2.4 Custom Integration Services 104
5.14.2.5 Open API Standards 105
5.14.3 SUPPORT & TRAINING MODEL 105
5.14.4 DATA SECURITY & COMPLIANCE MODEL 105
6 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE 106
6.1 INTRODUCTION 107
6.1.1 SERVICE TYPES: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 107
FIGURE 31 USER AUTHENTICATION & AUTHORIZATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 107
TABLE 16 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 107
TABLE 17 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2023–2028 (USD MILLION) 108
6.2 CLOUD STORAGE & BACKUP 108
6.2.1 CLOUD STORAGE & BACKUP TO OFFER SECURE AND SCALABLE OPERATIONS, COST-EFFECTIVENESS, AND REDUCTION OF DATA LOSS RISK 108
TABLE 18 CLOUD STORAGE & BACKUP: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 108
TABLE 19 CLOUD STORAGE & BACKUP: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 109
6.3 USER AUTHENTICATION & AUTHORIZATION 109
6.3.1 USER AUTHENTICATION & AUTHORIZATION SERVICES TO STREAMLINE USER ONBOARDING PROCESS AND ENHANCE OVERALL APPLICATION SECURITY 109
TABLE 20 USER AUTHENTICATION & AUTHORIZATION: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 109
TABLE 21 USER AUTHENTICATION & AUTHORIZATION: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 110
6.4 DATABASE MANAGEMENT 110
6.4.1 DATABASE MANAGEMENT TO SIMPLIFY DATABASE ADMINISTRATION, SCALE AUTOMATICALLY TO HANDLE WORKLOADS, AND INTEGRATE WITH PROGRAMMING LANGUAGES AND FRAMEWORKS 110
TABLE 22 DATABASE MANAGEMENT: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 110
TABLE 23 DATABASE MANAGEMENT: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 111
6.5 PUSH NOTIFICATIONS 111
6.5.1 PUSH NOTIFICATION SERVICES TO SEND TIMELY AND RELEVANT UPDATES, INCREASE USER ENGAGEMENT, AND DRIVE USER RETENTION 111
TABLE 24 PUSH NOTIFICATIONS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 111
TABLE 25 PUSH NOTIFICATIONS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 112
6.6 OTHER SERVICE TYPES 112
TABLE 26 OTHER SERVICE TYPES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 112
TABLE 27 OTHER SERVICE TYPES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 113
7 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM 114
7.1 INTRODUCTION 115
7.1.1 PLATFORMS: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 115
FIGURE 32 IOS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 115
TABLE 28 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 115
TABLE 29 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 116
7.2 ANDROID 116
7.2.1 FLEXIBILITY TO CHOOSE CLOUD SERVICE PROVIDERS, VAST GLOBAL USER BASE, AND SEAMLESS INTEGRATION WITH DEVICES TO DRIVE MARKET 116
TABLE 30 ANDROID: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 116
TABLE 31 ANDROID: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 117
7.3 IOS 117
7.3.1 NEED FOR SEAMLESS DATA SYNCHRONIZATION ACROSS MULTIPLE APPLE DEVICES THROUGH ICLOUD AND LEVERAGING SECURITY FEATURES TO PROPEL MARKET 117
TABLE 32 IOS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 117
TABLE 33 IOS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 118
7.4 OTHER PLATFORMS 118
TABLE 34 OTHER PLATFORMS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 118
TABLE 35 OTHER PLATFORMS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 119
8 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE 120
8.1 INTRODUCTION 121
8.1.1 ORGANIZATION SIZES: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 121
FIGURE 33 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER MARKET DURING FORECAST PERIOD 121
TABLE 36 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 121
TABLE 37 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 122
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 122
8.2.1 SMES TO TAILOR CLOUD SOLUTIONS FOR SEAMLESS DIGITAL TRANSFORMATION 122
TABLE 38 SMALL AND MEDIUM-SIZED ENTERPRISES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 122
TABLE 39 SMALL AND MEDIUM-SIZED ENTERPRISES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 122
8.3 LARGE ENTERPRISES 123
8.3.1 LARGE ENTERPRISES TO LEVERAGE CLOUD FOR SCALABLE AND SECURE DIGITAL INNOVATION 123
TABLE 40 LARGE ENTERPRISES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 123
TABLE 41 LARGE ENTERPRISES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 123
9 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL 124
9.1 INTRODUCTION 125
9.1.1 DEPLOYMENT MODELS: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 125
FIGURE 34 PUBLIC CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET DURING FORECAST PERIOD 125
TABLE 42 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 125
TABLE 43 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 126
9.2 PUBLIC CLOUD 126
9.2.1 PUBLIC CLOUD TO OFFER SCALABILITY, FLEXIBILITY, AND COST-EFFECTIVENESS 126
TABLE 44 PUBLIC CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 126
TABLE 45 PUBLIC CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 126
9.3 PRIVATE CLOUD 127
9.3.1 PRIVATE CLOUD TO PROVIDE CONTROL OVER SERVERS, INFRASTRUCTURE, AND SYSTEMS AND TAILORED SECURITY AND COMPLIANCE 127
TABLE 46 PRIVATE CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 127
TABLE 47 PRIVATE CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 127
9.4 HYBRID CLOUD 128
9.4.1 HYBRID CLOUD TO OFFER FLEXIBILITY TO LEVERAGE BENEFITS OF BOTH PUBLIC AND PRIVATE CLOUDS BASED ON SPECIFIC REQUIREMENTS 128
TABLE 48 HYBRID CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 128
TABLE 49 HYBRID CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 128
10 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE 129
10.1 INTRODUCTION 130
10.1.1 APPLICATION TYPES: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 130
FIGURE 35 MOBILE APPS SEGMENT TO ACCOUNT FOR LARGER MARKET DURING FORECAST PERIOD 130
TABLE 50 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2019–2022 (USD MILLION) 131
TABLE 51 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2023–2028 (USD MILLION) 131
10.2 MOBILE APPS 131
10.2.1 RISING DEMAND FOR FEATURE-RICH, RESPONSIVE MOBILE APPLICATIONS AND NEED FOR SCALABILITY AND FLEXIBILITY TO DRIVE MARKET 131
TABLE 52 MOBILE APPS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 131
TABLE 53 MOBILE APPS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 132
10.3 WEB APPS 132
10.3.1 DEMAND FOR PLATFORMS TO PROVIDE SCALABLE AND SECURE BACKEND SERVICES TO WEB DEVELOPERS 132
TABLE 54 WEB APPS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 132
TABLE 55 WEB APPS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 133
11 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL 134
11.1 INTRODUCTION 135
FIGURE 36 BFSI VERTICAL TO ACCOUNT FOR LARGEST MARKET DURING FORECAST PERIOD 135
11.1.1 VERTICALS: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 135
TABLE 56 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 136
TABLE 57 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 136
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 137
TABLE 58 BFSI: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 137
TABLE 59 BFSI: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 137
11.2.1 BFSI: APPLICATION AREAS 137
11.2.1.1 Security & Compliance 137
11.2.1.2 Application Development 137
11.2.1.3 Load Management 138
11.2.1.4 Other BFSI Application Areas 138
11.3 TELECOMMUNICATIONS 138
TABLE 60 TELECOMMUNICATIONS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 138
TABLE 61 TELECOMMUNICATIONS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 139
11.3.1 TELECOMMUNICATIONS: APPLICATION AREAS 139
11.3.1.1 Mobile Network Management 139
11.3.1.2 Communication Apps 139
11.3.1.3 Mobile Data Analytics 139
11.3.1.4 Other Telecommunication Application Areas 139
11.4 IT & ITES 140
TABLE 62 IT & ITES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 140
TABLE 63 IT & ITES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 140
11.4.1 IT & ITES: APPLICATION AREAS 140
11.4.1.1 Prototyping & Iteration 140
11.4.1.2 Resource Management 141
11.4.1.3 Cross-platform Development 141
11.4.1.4 Other IT & ITeS Application Areas 141
11.5 RETAIL & CONSUMER GOODS 141
TABLE 64 RETAIL & CONSUMER GOODS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 142
TABLE 65 RETAIL & CONSUMER GOODS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 142
11.5.1 RETAIL & CONSUMER GOODS: APPLICATION AREAS 142
11.5.1.1 Mobile Shopping 142
11.5.1.2 Customer Experience 142
11.5.1.3 Inventory Management 143
11.5.1.4 Other Retail & Consumer Goods Application Areas 143
11.6 MANUFACTURING 143
TABLE 66 MANUFACTURING: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 143
TABLE 67 MANUFACTURING: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 144
11.6.1 MANUFACTURING: APPLICATION AREAS 144
11.6.1.1 Supply Chain Management 144
11.6.1.2 Field Service Applications 144
11.6.1.3 Asset Tracking 144
11.6.1.4 Other Manufacturing Application Areas 144
11.7 MEDIA & ENTERTAINMENT 145
TABLE 68 MEDIA & ENTERTAINMENT: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 145
TABLE 69 MEDIA & ENTERTAINMENT: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 145
11.7.1 MEDIA & ENTERTAINMENT: APPLICATION AREAS 146
11.7.1.1 User Engagement 146
11.7.1.2 Content Delivery 146
11.7.1.3 Interactive Gaming 146
11.7.1.4 Other Media & Entertainment Application Areas 146
11.8 HEALTHCARE & LIFE SCIENCES 146
TABLE 70 HEALTHCARE & LIFE SCIENCES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 147
TABLE 71 HEALTHCARE & LIFE SCIENCES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 147
11.8.1 HEALTHCARE & LIFE SCIENCES: APPLICATION AREAS 147
11.8.1.1 Patient Data Management 147
11.8.1.2 Telemedicine Solutions 147
11.8.1.3 Clinical Trials 148
11.8.1.4 Other Healthcare & Life Science Application Areas 148
11.9 OTHER VERTICALS 148
TABLE 72 OTHER VERTICALS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 149
TABLE 73 OTHER VERTICALS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 149
12 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION 150
12.1 INTRODUCTION 151
FIGURE 37 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET DURING FORECAST PERIOD 151
TABLE 74 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 151
TABLE 75 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 152
12.2 NORTH AMERICA 152
12.2.1 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 152
12.2.2 NORTH AMERICA: RECESSION IMPACT 153
FIGURE 38 NORTH AMERICA: MARKET SNAPSHOT 153
TABLE 76 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 154
TABLE 77 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2023–2028 (USD MILLION) 154
TABLE 78 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 154
TABLE 79 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 155
TABLE 80 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2019–2022 (USD MILLION) 155
TABLE 81 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2023–2028 (USD MILLION) 155
TABLE 82 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 155
TABLE 83 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 156
TABLE 84 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 156
TABLE 85 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 156
TABLE 86 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 157
TABLE 87 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 157
TABLE 88 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 157
TABLE 89 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 158
12.2.3 US 158
12.2.3.1 Need to efficiently manage user authentication and real-time data synchronization and ensure robustness of mobile applications to drive market 158
TABLE 90 US: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 158
TABLE 91 US: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 159
TABLE 92 US: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 159
TABLE 93 US: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 159
12.2.4 CANADA 159
12.2.4.1 Increasing importance of data security, privacy, and regulatory compliance and advent of digital economy powered by IoT to propel market 159
TABLE 94 CANADA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 160
TABLE 95 CANADA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 160
TABLE 96 CANADA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 161
TABLE 97 CANADA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 161
12.3 EUROPE 161
12.3.1 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 161
12.3.2 EUROPE: RECESSION IMPACT 162
TABLE 98 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 162
TABLE 99 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2023–2028 (USD MILLION) 163
TABLE 100 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 163
TABLE 101 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 163
TABLE 102 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2019–2022 (USD MILLION) 164
TABLE 103 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2023–2028 (USD MILLION) 164
TABLE 104 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 164
TABLE 105 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 164
TABLE 106 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 165
TABLE 107 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 165
TABLE 108 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 165
TABLE 109 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 166
TABLE 110 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 166
TABLE 111 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 166
12.3.3 UK 167
12.3.3.1 MBaaS to help build feature-rich and scalable mobile applications efficiently by leveraging cloud-based infrastructure 167
TABLE 112 UK: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 167
TABLE 113 UK: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 167
TABLE 114 UK: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 168
TABLE 115 UK: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 168
12.3.4 GERMANY 168
12.3.4.1 Cloud MBaaS platforms to provide essential tools and infrastructure to swiftly build, scale, and secure mobile apps 168
TABLE 116 GERMANY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 169
TABLE 117 GERMANY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 169
TABLE 118 GERMANY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 169
TABLE 119 GERMANY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 169
12.3.5 FRANCE 170
12.3.5.1 MBaaS to offer various deployment models to cater to specific needs and preferences of businesses and developers 170
TABLE 120 FRANCE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 170
TABLE 121 FRANCE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 171
TABLE 122 FRANCE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 171
TABLE 123 FRANCE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 171
12.3.6 ITALY 171
12.3.6.1 MBaaS to integrate IT services from various providers to help design, implement, and maintain efficient ecosystems 171
TABLE 124 ITALY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 172
TABLE 125 ITALY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 172
TABLE 126 ITALY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 172
TABLE 127 ITALY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 173
12.3.7 REST OF EUROPE 173
TABLE 128 REST OF EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 174
TABLE 129 REST OF EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 174
TABLE 130 REST OF EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 174
TABLE 131 REST OF EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 174
12.4 ASIA PACIFIC 175
12.4.1 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 175
12.4.2 ASIA PACIFIC: RECESSION IMPACT 176
FIGURE 39 ASIA PACIFIC: REGIONAL SNAPSHOT 176
TABLE 132 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 177
TABLE 133 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2023–2028 (USD MILLION) 177
TABLE 134 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 177
TABLE 135 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 178
TABLE 136 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2019–2022 (USD MILLION) 178
TABLE 137 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2023–2028 (USD MILLION) 178
TABLE 138 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 178
TABLE 139 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 179
TABLE 140 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 179
TABLE 141 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 179
TABLE 142 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 180
TABLE 143 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 180
TABLE 144 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 180
TABLE 145 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 181
12.4.3 CHINA 181
12.4.3.1 Presence of major cloud providers and focus on creating innovative mobile and web applications to drive market 181
TABLE 146 CHINA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 181
TABLE 147 CHINA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 182
TABLE 148 CHINA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 182
TABLE 149 CHINA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 182
12.4.4 JAPAN 182
12.4.4.1 Establishment of AI Technology Strategy Council, strong organic growth capabilities, and investment from leading companies to propel market 182
TABLE 150 JAPAN: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 183
TABLE 151 JAPAN: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 183
TABLE 152 JAPAN: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 183
TABLE 153 JAPAN: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 184
12.4.5 INDIA 184
12.4.5.1 Rising adoption of AI, developing IT infrastructure, and government’s AI-friendly initiatives to drive market 184
TABLE 154 INDIA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 184
TABLE 155 INDIA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 185
TABLE 156 INDIA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 185
TABLE 157 INDIA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 185
12.4.6 REST OF ASIA PACIFIC 185
TABLE 158 REST OF ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 186
TABLE 159 REST OF ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 186
TABLE 160 REST OF ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 187
TABLE 161 REST OF ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 187

　

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Summary

The cloud mobile BaaS market size is expected to grow from USD 4.1 billion in 2023 to USD 9.2 billion by 2028 at a compound annual growth rate (CAGR) of 17.5% during the forecast period. A number of impending developments in the quickly changing cloud mobile BaaS market could completely alter the sector. First of all, there has been a discernible change in the direction of a deeper integration of ML and AI capabilities in mobile BaaS platforms. This integration aims to empower developers with advanced analytics, predictive insights, and automation features, enhancing the overall intelligence and efficiency of mobile applications. As businesses seek to leverage data-driven decision-making, the infusion of AI and ML into mobile BaaS is anticipated to provide more sophisticated tools for app personalization, user engagement, and performance optimization.
Secondly, there is an increasing focus on enhancing the security posture of mobile BaaS offerings. With the rising frequency and sophistication of cyber threats, security measures within cloud mobile BaaS are expected to evolve. This includes the implementation of more robust encryption standards, advanced authentication methods, and comprehensive compliance features to address the growing regulatory landscape. As mobile applications handle sensitive user data, upcoming changes in mobile BaaS will likely emphasize even stronger security protocols, ensuring that developers and businesses can build and deploy applications with confidence in the protection of user information. Overall, these upcoming changes underscore the industry's commitment to innovation, intelligence, and security as key drivers in the evolution of cloud mobile BaaS solutions.
By platform, the iOS segment holds the highest CAGR during the forecast period.
The cloud mobile BaaS market, by platform, is segmented into Android, iOS, and other platforms. The iOS segment is estimated to grow at the highest CAGR during the forecasted cloud mobile BaaS market. The iOS platform segment holds a crucial role in the cloud mobile BaaS market, serving as a specialized component tailored to the development needs of iOS applications. Given the widespread use of Apple devices and the iOS operating system, compatibility within mobile BaaS is essential for developers aiming to create seamless and optimized experiences for iPhone and iPad users. This segment encompasses a suite of tools, APIs, and services designed specifically for iOS app development, streamlining backend integration processes such as data storage, user authentication, and push notifications. By offering iOS-specific functionalities, mobile BaaS providers empower developers to build feature-rich and responsive applications while ensuring compatibility with the unique requirements of the iOS ecosystem. As businesses recognize the significance of catering to iOS users, the iOS platform segment within mobile BaaS becomes a key enabler for delivering high-quality, consistent, and user-friendly mobile applications on Apple devices.
Based on application type, the mobile apps segment holds the largest market share during the forecast period.
By application type, the cloud MBaaS market is divided into web apps and mobile apps. Over the course of the projection period, the mobile apps sector is anticipated to hold the biggest market share. In the cloud mobile BaaS industry, the mobile apps segment plays a crucial role in offering a specialised framework for the creation and implementation of mobile applications. This market segment includes a range of backend services and tools designed specifically to meet the requirements of mobile app developers. These services and tools include push notifications, user authentication, seamless data storage, and third-party service integration. Mobile BaaS, which falls under the mobile apps application type, helps developers to improve scalability, expedite time-to-market, and optimise the development process by concentrating on the unique requirements of mobile applications. This expertise fosters agility and efficiency in the construction of diverse and responsive mobile applications across multiple sectors and use cases by allowing developers to focus on developing novel features and optimising user experiences.
Based on the deployment, the hybrid cloud segment holds the highest CAGR during the forecast period.
The cloud mobile BaaS market by deployment model, is segmented into public cloud, private cloud, and hybrid cloud. The hybrid cloud segment is expected to hold the highest CAGR during the forecast period. The hybrid cloud deployment model segment in the cloud mobile BaaS market plays a pivotal role in offering a flexible and adaptive infrastructure for mobile app development. Hybrid cloud deployment allows businesses to integrate both public and private cloud environments, providing a balanced solution that combines the scalability of public clouds with the security of private clouds. In the context of mobile BaaS, the hybrid model enables developers to leverage a mix of on-premises and cloud-based resources, optimizing performance and accommodating specific regulatory or security requirements. This segment facilitates seamless data storage, processing, and application hosting, empowering developers to build mobile applications with enhanced agility while maintaining control over critical aspects of their infrastructure. The hybrid cloud deployment model within cloud mobile BaaS emerges as a strategic choice for businesses seeking a versatile solution that aligns with their unique operational needs and regulatory considerations in the rapidly evolving mobile application landscape.
Breakdown of primaries
Chief Executive Officers (CEOs), directors of innovation and technology, system integrators, and executives from several significant companies involved in the cloud mobile BaaS market were interviewed in-depth.
 By Company: Tier I: 33%, Tier II: 25%, and Tier III: 42%
 By Designation: C-Level Executives: 31%, Director Level: 34%, and Others: 35%
 By Region: North America: 42%, Europe: 28%, Asia Pacific: 22%, Rest of World: 8%
Some of the significant cloud mobile BaaS market vendors are vendors AWS (US), Google (US), Microsoft (US), Oracle (US), MongoDB (US), IBM (US), Rackspace Technology (US), Progress (US), Temenos (Switzerland), and Cloudflare (US).
Research coverage:
The cloud mobile BaaS market is covered across segments in the market report. The market size and growth potential are to be estimated for many segments, including those based on deployment model, organisation size, vertical, region, service type, platform, and application type. It contains a thorough competition analysis of the major market participants, together with information about their businesses, important observations about their product and service offerings, current trends, and important market strategies.
Reasons to buy this report:

With information on the most accurate estim ates of revenue for the whole cloud mobile BaaS industry as well as its subsegments, the research will be beneficial to market leaders and recent newcomers. Stakeholders will benefit from this report's increased understanding of the competitive environment, which will help them better position their companies and develop go-to-market strategies. The research offers information on the main market drivers, constraints, opportunities, and challenges as well as aids players in understanding the pulse of the industry.

The report provides insights on the following pointers:

Analysis of key drivers (Growing mobile app-driven economies demand BaaS, Rising smartphone usage, BaaS helps developers concentrate on the frontend for faster development and deployment Serverless architecture adoption), restraints (Higher CAPEX demand for BaaS, Dependency on service providers), opportunities (Mobile apps and mobile games gaining popularity among the end-users, High growth in cloud services, Growing trends of big data and analytics), and challenges (Security and privacy concerns, Vendor lock-in) influencing the growth of the cloud mobile BaaS market.

• Product Development/Innovation: Comprehensive analysis of emerging technologies, R&D initiatives, and new service and product introductions in the cloud mobile BaaS industry.

• Market Development: In-depth details regarding profitable markets: the paper examines the global cloud mobile BaaS industry.

• Market Diversification: Comprehensive details regarding recent advancements, investments, unexplored regions, new goods and services, and cloud mobile BaaS.

• Competitive Assessment: Thorough analysis of the market shares, expansion plans, and service portfolios of the top competitors in the cloud mobile BaaS industry, such as AWS (US), Google (US), Microsoft (US), Oracle (US), and MongoDB (US).



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Table of Contents

1 INTRODUCTION 40
1.1 STUDY OBJECTIVES 40
1.2 MARKET DEFINITION 40
1.2.1 INCLUSIONS AND EXCLUSIONS 40
1.3 MARKET SCOPE 41
1.3.1 MARKET SEGMENTATION 41
1.3.2 REGIONS COVERED 42
1.4 YEARS CONSIDERED 42
1.5 CURRENCY CONSIDERED 43
TABLE 1 USD EXCHANGE RATES, 2018–2022 43
1.6 STAKEHOLDERS 43
1.7 SUMMARY OF CHANGES 44
1.7.1 RECESSION IMPACT 44
2 RESEARCH METHODOLOGY 46
2.1 RESEARCH DATA 46
FIGURE 1 CLOUD MOBILE BACKEND AS A SERVICE MARKET: RESEARCH DESIGN 47
2.1.1 SECONDARY DATA 47
2.1.2 PRIMARY DATA 48
2.1.2.1 Breakup of primary profiles 49
2.1.2.2 Key insights from industry experts 49
2.2 MARKET SIZE ESTIMATION 50
FIGURE 2 CLOUD MOBILE BACKEND AS A SERVICE MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 50
2.2.1 TOP-DOWN APPROACH 51
FIGURE 3 APPROACH 1 (TOP-DOWN): REVENUE GENERATION FROM CLOUD MOBILE BACKEND AS A SERVICE VENDORS 51
2.2.2 BOTTOM-UP APPROACH 51
FIGURE 4 APPROACH 2 (BOTTOM-UP) 52
FIGURE 5 BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF VENDORS 53
FIGURE 6 CAGR PROJECTIONS FROM SUPPLY SIDE 54
FIGURE 7 CLOUD MOBILE BACKEND AS A SERVICE MARKET: RESEARCH FLOW 54
2.3 MARKET FORECAST 55
TABLE 2 FACTOR ANALYSIS 55
2.4 DATA TRIANGULATION 56
FIGURE 8 CLOUD MOBILE BACKEND AS A SERVICE MARKET: DATA TRIANGULATION 56
2.5 IMPACT OF RECESSION ON GLOBAL CLOUD MOBILE BACKEND AS A SERVICE MARKET 57
2.6 RESEARCH ASSUMPTIONS 58
TABLE 3 ASSUMPTIONS 58
2.7 LIMITATIONS AND RISK ASSESSMENT 60
FIGURE 9 LIMITATIONS 60
3 EXECUTIVE SUMMARY 61
FIGURE 10 CLOUD MOBILE BACKEND AS A SERVICE MARKET SNAPSHOT, 2020–2028 62
FIGURE 11 CLOUD MOBILE BACKEND AS A SERVICE MARKET: TOP SEGMENTS WITH HIGHEST CAGR DURING FORECAST PERIOD 63
FIGURE 12 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 64
4 PREMIUM INSIGHTS 65
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR KEY PLAYERS IN CLOUD MOBILE BACKEND AS A SERVICE MARKET 65
FIGURE 13 GROWING AWARENESS ABOUT DATA SECURITY AND PRIVACY CONCERNS IN MOBILE AND WEB APPLICATIONS TO DRIVE MARKET 65
4.2 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE 66
FIGURE 14 USER AUTHENTICATION & AUTHORIZATION SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 66
4.3 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE 66
FIGURE 15 MOBILE APPS SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 66
4.4 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM 67
FIGURE 16 ANDROID SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 67
4.5 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL 67
FIGURE 17 PUBLIC CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 67
4.6 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE 68
FIGURE 18 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 68
4.7 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL 68
FIGURE 19 BFSI SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 68
4.8 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION 69
FIGURE 20 ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENTS IN NEXT FIVE YEARS 69
5 MARKET OVERVIEW AND INDUSTRY TRENDS 70
5.1 INTRODUCTION 70
5.2 MARKET DYNAMICS 70
FIGURE 21 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CLOUD MOBILE BACKEND AS A SERVICE MARKET 70
5.2.1 DRIVERS 71
5.2.1.1 Proliferation of mobile apps 71
5.2.1.2 Rising smartphone usage increasing demand for advanced mobile applications 71
FIGURE 22 GROWTH OF SMARTPHONE USERS 72
5.2.1.3 Focus on frontend development accelerating overall app development and deployment process 72
5.2.1.4 Adoption of serverless architecture 72
5.2.2 RESTRAINTS 73
5.2.2.1 Higher CAPEX to adopt BaaS 73
5.2.2.2 Dependency on service providers 74
5.2.3 OPPORTUNITIES 74
5.2.3.1 Mobile apps and mobile games gaining popularity 74
5.2.3.2 High growth of cloud services 75
5.2.3.3 Growing trends of big data and analytics 75
5.2.4 CHALLENGES 76
5.2.4.1 Security and privacy concerns 76
5.2.4.2 Vendor lock-in hindering transition to alternative platforms or services 76
5.3 CASE STUDY ANALYSIS 77
5.3.1 PROGRESS HEALTH CLOUD HELPED CANOPY ACHIEVE 70% COST SAVINGS AND DIGITAL EXPERIENCES FOR PATIENTS 77
5.3.2 AIRBUS STREAMLINED DEVELOPMENT PROCESS AND CUT TIME TO MARKET BY DEPLOYING MULESOFT’S ANYPOINT STUDIO AND ANYPOINT EXCHANGE 78
5.3.3 FLOWE LAUNCHED MOST ETHICAL AND INNOVATIVE MOBILE BANKING APP WITH TEMENOS 78
5.3.4 EQUINOR GAS SUPPLIER BALANCED ACROSS GAS NETWORK AND APPLIED ITS B2B INTEGRATION NETWORK WITH AXWAY 79
5.3.5 SIRIO RETAIL OPERATIONS LTD. REDUCED MANUAL PROCESSES AND IMPROVED DATA ACCURACY BY DEPLOYING MICROSOFT DYNAMICS 365 80
5.4 ECOSYSTEM 80
FIGURE 23 CLOUD MOBILE BACKEND AS A SERVICE MARKET ECOSYSTEM 81
5.5 VALUE CHAIN ANALYSIS 81
FIGURE 24 CLOUD MOBILE BACKEND AS A SERVICE MARKET: VALUE CHAIN ANALYSIS 82
5.6 PRICING ANALYSIS 82
5.6.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION 83
TABLE 4 INDICATIVE PRICING ANALYSIS OF CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SOLUTION 83
5.6.2 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY ORGANIZATION SIZE 84
TABLE 5 INDICATIVE PRICING ANALYSIS OF CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE 84
5.7 PATENT ANALYSIS 85
FIGURE 25 NUMBER OF PATENTS PUBLISHED, 2013–2023 85
FIGURE 26 TOP 10 PATENT APPLICANTS (GLOBAL) IN 2023 86
TABLE 6 CLOUD MOBILE BACKEND AS A SERVICE MARKET: TOP 10 PATENT OWNERS 86
TABLE 7 CLOUD MOBILE BACKEND AS A SERVICE MARKET: LIST OF PATENTS 87
5.8 TECHNOLOGY ANALYSIS 88
5.8.1 KEY TECHNOLOGIES 88
5.8.1.1 Containerization and Microservices 88
5.8.1.2 Serverless Computing 89
5.8.1.3 Artificial Intelligence (AI) and Machine Learning (ML) 89
5.8.2 COMPLEMENTARY TECHNOLOGIES 90
5.8.2.1 Database Technologies 90
5.8.2.2 Cloud Computing 90
5.8.2.3 API Gateways 90
5.8.3 ADJACENT TECHNOLOGIES 91
5.8.3.1 5G Technology 91
5.8.3.2 Edge Computing 91
5.8.3.3 Blockchain 91
5.8.3.4 IoT 92
5.9 REGULATORY LANDSCAPE 92
5.9.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 92
TABLE 8 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 92
TABLE 9 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 93
TABLE 10 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 93
TABLE 11 REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 93
5.9.2 REGULATIONS, BY REGION 94
5.9.2.1 North America 94
5.9.2.2 Europe 95
5.9.2.3 Asia Pacific 95
5.9.2.4 Middle East & South Africa 95
5.9.2.5 Latin America 96
5.9.3 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS 96
5.9.3.1 General Data Protection Regulation (GDPR) 96
5.9.3.2 Securities and Exchange Commission (SEC) Rule 17a-4 96
5.9.3.3 ISO/IEC 27001 96
5.9.3.4 System and Organization Controls (SOCs) 2 Type II Compliance 96
5.9.3.5 Financial Industry Regulatory Authority (FINRA) 97
5.9.3.6 Freedom of Information Act (FOIA) 97
5.9.3.7 Health Insurance Portability and Accountability Act (HIPPA) 97
5.10 PORTER’S FIVE FORCES ANALYSIS 97
FIGURE 27 PORTER’S FIVE FORCES’ IMPACT ON CLOUD MOBILE BACKEND AS A SERVICE MARKET 98
TABLE 12 CLOUD MOBILE BACKEND AS A SERVICE MARKET: PORTER’S FIVE FORCES ANALYSIS 98
5.10.1 THREAT OF NEW ENTRANTS 98
5.10.2 THREAT OF SUBSTITUTES 99
5.10.3 BARGAINING POWER OF SUPPLIERS 99
5.10.4 BARGAINING POWER OF BUYERS 99
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 99
5.11 KEY CONFERENCES & EVENTS 99
TABLE 13 CLOUD MOBILE BACKEND AS A SERVICE MARKET: KEY CONFERENCES AND EVENTS IN 2024–2025 99
5.12 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 100
FIGURE 28 CLOUD MOBILE BACKEND AS A SERVICE MARKET: TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 100
5.13 KEY STAKEHOLDERS & BUYING CRITERIA 101
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 101
FIGURE 29 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 101
TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 101
5.13.2 BUYING CRITERIA 102
FIGURE 30 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 102
TABLE 15 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 102
5.14 BUSINESS MODEL ANALYSIS 102
5.14.1 PRICING MODEL 102
5.14.1.1 Subscription-based Model 103
5.14.1.2 Pay-as-You-Go Model 103
5.14.1.3 Freemium Model 103
5.14.2 PARTNERSHIP & INTEGRATIONS 103
5.14.2.1 Strategic Partnerships 103
5.14.2.2 Third-party Integrations 104
5.14.2.3 Developer Ecosystem Support 104
5.14.2.4 Custom Integration Services 104
5.14.2.5 Open API Standards 105
5.14.3 SUPPORT & TRAINING MODEL 105
5.14.4 DATA SECURITY & COMPLIANCE MODEL 105
6 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE 106
6.1 INTRODUCTION 107
6.1.1 SERVICE TYPES: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 107
FIGURE 31 USER AUTHENTICATION & AUTHORIZATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 107
TABLE 16 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 107
TABLE 17 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2023–2028 (USD MILLION) 108
6.2 CLOUD STORAGE & BACKUP 108
6.2.1 CLOUD STORAGE & BACKUP TO OFFER SECURE AND SCALABLE OPERATIONS, COST-EFFECTIVENESS, AND REDUCTION OF DATA LOSS RISK 108
TABLE 18 CLOUD STORAGE & BACKUP: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 108
TABLE 19 CLOUD STORAGE & BACKUP: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 109
6.3 USER AUTHENTICATION & AUTHORIZATION 109
6.3.1 USER AUTHENTICATION & AUTHORIZATION SERVICES TO STREAMLINE USER ONBOARDING PROCESS AND ENHANCE OVERALL APPLICATION SECURITY 109
TABLE 20 USER AUTHENTICATION & AUTHORIZATION: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 109
TABLE 21 USER AUTHENTICATION & AUTHORIZATION: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 110
6.4 DATABASE MANAGEMENT 110
6.4.1 DATABASE MANAGEMENT TO SIMPLIFY DATABASE ADMINISTRATION, SCALE AUTOMATICALLY TO HANDLE WORKLOADS, AND INTEGRATE WITH PROGRAMMING LANGUAGES AND FRAMEWORKS 110
TABLE 22 DATABASE MANAGEMENT: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 110
TABLE 23 DATABASE MANAGEMENT: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 111
6.5 PUSH NOTIFICATIONS 111
6.5.1 PUSH NOTIFICATION SERVICES TO SEND TIMELY AND RELEVANT UPDATES, INCREASE USER ENGAGEMENT, AND DRIVE USER RETENTION 111
TABLE 24 PUSH NOTIFICATIONS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 111
TABLE 25 PUSH NOTIFICATIONS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 112
6.6 OTHER SERVICE TYPES 112
TABLE 26 OTHER SERVICE TYPES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 112
TABLE 27 OTHER SERVICE TYPES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 113
7 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM 114
7.1 INTRODUCTION 115
7.1.1 PLATFORMS: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 115
FIGURE 32 IOS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 115
TABLE 28 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 115
TABLE 29 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 116
7.2 ANDROID 116
7.2.1 FLEXIBILITY TO CHOOSE CLOUD SERVICE PROVIDERS, VAST GLOBAL USER BASE, AND SEAMLESS INTEGRATION WITH DEVICES TO DRIVE MARKET 116
TABLE 30 ANDROID: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 116
TABLE 31 ANDROID: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 117
7.3 IOS 117
7.3.1 NEED FOR SEAMLESS DATA SYNCHRONIZATION ACROSS MULTIPLE APPLE DEVICES THROUGH ICLOUD AND LEVERAGING SECURITY FEATURES TO PROPEL MARKET 117
TABLE 32 IOS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 117
TABLE 33 IOS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 118
7.4 OTHER PLATFORMS 118
TABLE 34 OTHER PLATFORMS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 118
TABLE 35 OTHER PLATFORMS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 119
8 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE 120
8.1 INTRODUCTION 121
8.1.1 ORGANIZATION SIZES: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 121
FIGURE 33 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER MARKET DURING FORECAST PERIOD 121
TABLE 36 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 121
TABLE 37 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 122
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 122
8.2.1 SMES TO TAILOR CLOUD SOLUTIONS FOR SEAMLESS DIGITAL TRANSFORMATION 122
TABLE 38 SMALL AND MEDIUM-SIZED ENTERPRISES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 122
TABLE 39 SMALL AND MEDIUM-SIZED ENTERPRISES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 122
8.3 LARGE ENTERPRISES 123
8.3.1 LARGE ENTERPRISES TO LEVERAGE CLOUD FOR SCALABLE AND SECURE DIGITAL INNOVATION 123
TABLE 40 LARGE ENTERPRISES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 123
TABLE 41 LARGE ENTERPRISES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 123
9 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL 124
9.1 INTRODUCTION 125
9.1.1 DEPLOYMENT MODELS: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 125
FIGURE 34 PUBLIC CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET DURING FORECAST PERIOD 125
TABLE 42 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 125
TABLE 43 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 126
9.2 PUBLIC CLOUD 126
9.2.1 PUBLIC CLOUD TO OFFER SCALABILITY, FLEXIBILITY, AND COST-EFFECTIVENESS 126
TABLE 44 PUBLIC CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 126
TABLE 45 PUBLIC CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 126
9.3 PRIVATE CLOUD 127
9.3.1 PRIVATE CLOUD TO PROVIDE CONTROL OVER SERVERS, INFRASTRUCTURE, AND SYSTEMS AND TAILORED SECURITY AND COMPLIANCE 127
TABLE 46 PRIVATE CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 127
TABLE 47 PRIVATE CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 127
9.4 HYBRID CLOUD 128
9.4.1 HYBRID CLOUD TO OFFER FLEXIBILITY TO LEVERAGE BENEFITS OF BOTH PUBLIC AND PRIVATE CLOUDS BASED ON SPECIFIC REQUIREMENTS 128
TABLE 48 HYBRID CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 128
TABLE 49 HYBRID CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 128
10 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE 129
10.1 INTRODUCTION 130
10.1.1 APPLICATION TYPES: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 130
FIGURE 35 MOBILE APPS SEGMENT TO ACCOUNT FOR LARGER MARKET DURING FORECAST PERIOD 130
TABLE 50 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2019–2022 (USD MILLION) 131
TABLE 51 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2023–2028 (USD MILLION) 131
10.2 MOBILE APPS 131
10.2.1 RISING DEMAND FOR FEATURE-RICH, RESPONSIVE MOBILE APPLICATIONS AND NEED FOR SCALABILITY AND FLEXIBILITY TO DRIVE MARKET 131
TABLE 52 MOBILE APPS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 131
TABLE 53 MOBILE APPS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 132
10.3 WEB APPS 132
10.3.1 DEMAND FOR PLATFORMS TO PROVIDE SCALABLE AND SECURE BACKEND SERVICES TO WEB DEVELOPERS 132
TABLE 54 WEB APPS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 132
TABLE 55 WEB APPS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 133
11 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL 134
11.1 INTRODUCTION 135
FIGURE 36 BFSI VERTICAL TO ACCOUNT FOR LARGEST MARKET DURING FORECAST PERIOD 135
11.1.1 VERTICALS: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 135
TABLE 56 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 136
TABLE 57 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 136
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 137
TABLE 58 BFSI: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 137
TABLE 59 BFSI: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 137
11.2.1 BFSI: APPLICATION AREAS 137
11.2.1.1 Security & Compliance 137
11.2.1.2 Application Development 137
11.2.1.3 Load Management 138
11.2.1.4 Other BFSI Application Areas 138
11.3 TELECOMMUNICATIONS 138
TABLE 60 TELECOMMUNICATIONS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 138
TABLE 61 TELECOMMUNICATIONS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 139
11.3.1 TELECOMMUNICATIONS: APPLICATION AREAS 139
11.3.1.1 Mobile Network Management 139
11.3.1.2 Communication Apps 139
11.3.1.3 Mobile Data Analytics 139
11.3.1.4 Other Telecommunication Application Areas 139
11.4 IT & ITES 140
TABLE 62 IT & ITES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 140
TABLE 63 IT & ITES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 140
11.4.1 IT & ITES: APPLICATION AREAS 140
11.4.1.1 Prototyping & Iteration 140
11.4.1.2 Resource Management 141
11.4.1.3 Cross-platform Development 141
11.4.1.4 Other IT & ITeS Application Areas 141
11.5 RETAIL & CONSUMER GOODS 141
TABLE 64 RETAIL & CONSUMER GOODS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 142
TABLE 65 RETAIL & CONSUMER GOODS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 142
11.5.1 RETAIL & CONSUMER GOODS: APPLICATION AREAS 142
11.5.1.1 Mobile Shopping 142
11.5.1.2 Customer Experience 142
11.5.1.3 Inventory Management 143
11.5.1.4 Other Retail & Consumer Goods Application Areas 143
11.6 MANUFACTURING 143
TABLE 66 MANUFACTURING: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 143
TABLE 67 MANUFACTURING: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 144
11.6.1 MANUFACTURING: APPLICATION AREAS 144
11.6.1.1 Supply Chain Management 144
11.6.1.2 Field Service Applications 144
11.6.1.3 Asset Tracking 144
11.6.1.4 Other Manufacturing Application Areas 144
11.7 MEDIA & ENTERTAINMENT 145
TABLE 68 MEDIA & ENTERTAINMENT: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 145
TABLE 69 MEDIA & ENTERTAINMENT: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 145
11.7.1 MEDIA & ENTERTAINMENT: APPLICATION AREAS 146
11.7.1.1 User Engagement 146
11.7.1.2 Content Delivery 146
11.7.1.3 Interactive Gaming 146
11.7.1.4 Other Media & Entertainment Application Areas 146
11.8 HEALTHCARE & LIFE SCIENCES 146
TABLE 70 HEALTHCARE & LIFE SCIENCES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 147
TABLE 71 HEALTHCARE & LIFE SCIENCES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 147
11.8.1 HEALTHCARE & LIFE SCIENCES: APPLICATION AREAS 147
11.8.1.1 Patient Data Management 147
11.8.1.2 Telemedicine Solutions 147
11.8.1.3 Clinical Trials 148
11.8.1.4 Other Healthcare & Life Science Application Areas 148
11.9 OTHER VERTICALS 148
TABLE 72 OTHER VERTICALS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 149
TABLE 73 OTHER VERTICALS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 149
12 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION 150
12.1 INTRODUCTION 151
FIGURE 37 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET DURING FORECAST PERIOD 151
TABLE 74 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 151
TABLE 75 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 152
12.2 NORTH AMERICA 152
12.2.1 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 152
12.2.2 NORTH AMERICA: RECESSION IMPACT 153
FIGURE 38 NORTH AMERICA: MARKET SNAPSHOT 153
TABLE 76 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 154
TABLE 77 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2023–2028 (USD MILLION) 154
TABLE 78 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 154
TABLE 79 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 155
TABLE 80 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2019–2022 (USD MILLION) 155
TABLE 81 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2023–2028 (USD MILLION) 155
TABLE 82 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 155
TABLE 83 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 156
TABLE 84 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 156
TABLE 85 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 156
TABLE 86 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 157
TABLE 87 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 157
TABLE 88 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 157
TABLE 89 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 158
12.2.3 US 158
12.2.3.1 Need to efficiently manage user authentication and real-time data synchronization and ensure robustness of mobile applications to drive market 158
TABLE 90 US: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 158
TABLE 91 US: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 159
TABLE 92 US: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 159
TABLE 93 US: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 159
12.2.4 CANADA 159
12.2.4.1 Increasing importance of data security, privacy, and regulatory compliance and advent of digital economy powered by IoT to propel market 159
TABLE 94 CANADA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 160
TABLE 95 CANADA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 160
TABLE 96 CANADA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 161
TABLE 97 CANADA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 161
12.3 EUROPE 161
12.3.1 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 161
12.3.2 EUROPE: RECESSION IMPACT 162
TABLE 98 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 162
TABLE 99 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2023–2028 (USD MILLION) 163
TABLE 100 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 163
TABLE 101 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 163
TABLE 102 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2019–2022 (USD MILLION) 164
TABLE 103 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2023–2028 (USD MILLION) 164
TABLE 104 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 164
TABLE 105 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 164
TABLE 106 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 165
TABLE 107 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 165
TABLE 108 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 165
TABLE 109 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 166
TABLE 110 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 166
TABLE 111 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 166
12.3.3 UK 167
12.3.3.1 MBaaS to help build feature-rich and scalable mobile applications efficiently by leveraging cloud-based infrastructure 167
TABLE 112 UK: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 167
TABLE 113 UK: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 167
TABLE 114 UK: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 168
TABLE 115 UK: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 168
12.3.4 GERMANY 168
12.3.4.1 Cloud MBaaS platforms to provide essential tools and infrastructure to swiftly build, scale, and secure mobile apps 168
TABLE 116 GERMANY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 169
TABLE 117 GERMANY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 169
TABLE 118 GERMANY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 169
TABLE 119 GERMANY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 169
12.3.5 FRANCE 170
12.3.5.1 MBaaS to offer various deployment models to cater to specific needs and preferences of businesses and developers 170
TABLE 120 FRANCE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 170
TABLE 121 FRANCE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 171
TABLE 122 FRANCE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 171
TABLE 123 FRANCE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 171
12.3.6 ITALY 171
12.3.6.1 MBaaS to integrate IT services from various providers to help design, implement, and maintain efficient ecosystems 171
TABLE 124 ITALY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 172
TABLE 125 ITALY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 172
TABLE 126 ITALY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 172
TABLE 127 ITALY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 173
12.3.7 REST OF EUROPE 173
TABLE 128 REST OF EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 174
TABLE 129 REST OF EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 174
TABLE 130 REST OF EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 174
TABLE 131 REST OF EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 174
12.4 ASIA PACIFIC 175
12.4.1 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 175
12.4.2 ASIA PACIFIC: RECESSION IMPACT 176
FIGURE 39 ASIA PACIFIC: REGIONAL SNAPSHOT 176
TABLE 132 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 177
TABLE 133 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2023–2028 (USD MILLION) 177
TABLE 134 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 177
TABLE 135 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 178
TABLE 136 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2019–2022 (USD MILLION) 178
TABLE 137 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2023–2028 (USD MILLION) 178
TABLE 138 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 178
TABLE 139 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 179
TABLE 140 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 179
TABLE 141 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 179
TABLE 142 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 180
TABLE 143 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 180
TABLE 144 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 180
TABLE 145 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 181
12.4.3 CHINA 181
12.4.3.1 Presence of major cloud providers and focus on creating innovative mobile and web applications to drive market 181
TABLE 146 CHINA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 181
TABLE 147 CHINA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 182
TABLE 148 CHINA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 182
TABLE 149 CHINA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 182
12.4.4 JAPAN 182
12.4.4.1 Establishment of AI Technology Strategy Council, strong organic growth capabilities, and investment from leading companies to propel market 182
TABLE 150 JAPAN: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 183
TABLE 151 JAPAN: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 183
TABLE 152 JAPAN: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 183
TABLE 153 JAPAN: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 184
12.4.5 INDIA 184
12.4.5.1 Rising adoption of AI, developing IT infrastructure, and government’s AI-friendly initiatives to drive market 184
TABLE 154 INDIA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 184
TABLE 155 INDIA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 185
TABLE 156 INDIA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 185
TABLE 157 INDIA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 185
12.4.6 REST OF ASIA PACIFIC 185
TABLE 158 REST OF ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 186
TABLE 159 REST OF ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 186
TABLE 160 REST OF ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 187
TABLE 161 REST OF ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 187

　

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