フィッシング対策市場：提供サービス別（ソリューション、サービス）、サブタイプ別（電子メールベースのフィッシング、非電子メールベースのフィッシング）、組織規模別、展開形態別、業種別（BFSI、IT & ITeS、政府機関）、地域別 - 2028年までの世界予測

Phishing Protection Market by Offering (Solutions, Services), Subtype (Email-based Phishing, Non-email-based Phishing), Organization Size, Deployment Mode, Vertical (BFSI, IT & ITeS, Government) and Region - Global Forecast to 2028

世界のフィッシング対策市場は、2023年には22億米ドル規模になると推定され、予測期間中のCAGRは13.5%で、2028年には41億米ドルに達すると予測されている。フィッシング対策市場の推進力は、電子メールやクラウド... もっと見る

出版社	出版年月	電子版価格	ページ数	図表数	言語
MarketsandMarkets マーケッツアンドマーケッツ	2024年2月1日	US$4,950 シングルユーザライセンスライセンス・価格情報注文方法はこちら	298	462	英語

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サマリー

世界のフィッシング対策市場は、2023年には22億米ドル規模になると推定され、予測期間中のCAGRは13.5%で、2028年には41億米ドルに達すると予測されている。フィッシング対策市場の推進力は、電子メールやクラウドベースのサービスの普及とフィッシング攻撃の複雑化が融合する、進化するデジタルコミュニケーションの状況と密接に結びついている。脆弱性を悪用しようとするサイバー犯罪者の執拗な追跡と、洗練されたソーシャル・エンジニアリングの手口の増加により、高度なサイバーセキュリティ・ソリューションの重要性が浮き彫りになっている。複雑なフィッシング詐欺の手口やリスクの高まりから、企業は機密データ、金融資産、利害関係者の信頼を守るため、最先端の保護対策に多額の投資を余儀なくされている。技術的進歩、攻撃対象の拡大、厳格なデータ保護規制が相まって、革新的なフィッシング対策への需要が高まっている。
「予測期間中、サービス分野が最も高い成長率を記録する。
予測によると、予測期間中、フィッシング対策市場において、提供別ではサービス分野が最も高い成長率を示すと予測されている。この傾向は、フィッシングの脅威に対する防御を強化するための包括的なサービスの必要性が組織内で認識されつつあることに起因している。フィッシング攻撃の複雑さと多様性が進化し続ける中、専門的なものへの需要が高まっています。サービス部門は、組織がサイバーセキュリティのダイナミックな風景をナビゲートするのを支援し、フィッシングの試みに効果的に対抗するためにカスタマイズされた適応性のあるソリューションを提供する上で極めて重要な役割を果たしている。全体的な保護戦略を重視することで、サービス・セグメントはフィッシング保護市場の成長の主要な推進力として位置づけられている。
"導入形態別では、クラウド分野が予測期間中に最も高い成長率を記録する"
予測によると、展開モード別では、クラウドセグメントが予測期間中にフィッシング対策市場で最も高い成長率を記録する見込みである。この急成長はクラウドベースのソリューションの採用が急増していることに起因しており、クラウド展開によって提供される利点に対する組織の認識の高まりを反映している。クラウドベースのフィッシング対策ソリューションは、拡張性、柔軟性、集中管理を提供し、高度なフィッシングの脅威に対抗するための企業の進化するニーズによく合致している。リモートワークの増加やクラウドサービスへの依存度の高まりは、クラウドネイティブのフィッシング対策技術への需要をさらに高めている。組織がサイバーセキュリティ戦略において俊敏性と効率性を優先する中、クラウド分野はフィッシング対策市場においてダイナミックな成長の焦点として浮上している。
「予測期間中、アジア太平洋地域が最も高い成長率を記録する。
アジア太平洋地域は予測期間中、フィッシング対策市場において最も高い成長率を記録すると予想されている。この成長加速の背景には、各業界における急速なデジタル化、サイバー脅威の増加、サイバーセキュリティ対策の重視の高まりなど、多くの要因がある。アジア太平洋地域の企業や政府がデジタル技術を導入し続けるにつれ、フィッシング攻撃のリスクはより顕著になり、強固な保護ソリューションへの需要が高まっています。サイバー脅威の経済的影響や風評被害に対する意識の高まりや規制への取り組みが、同地域におけるフィッシング対策の急速な普及に寄与している。サイバー脅威の状況のダイナミックな性質は、アジア太平洋市場をフィッシング保護分野の成長の主要な推進力として位置づけています。
主な内訳

この調査には、ソリューションベンダーからティア1企業まで、さまざまな業界の専門家による洞察が含まれています。主な内訳は以下の通りです：
- 企業タイプ別ティア1：20%、ティア2：57%、ティア3：33
- 役職別Cレベル - 40%、マネージャーおよびその他 - 60
- 地域別北米：35%、ヨーロッパ：20%、アジア太平洋地域：45
フィッシング対策市場の主要企業は、バラクーダ（米国）、Cofense（米国）、Duocircle（米国）、Ironscales（イスラエル）、Microsoft（米国）、Mimecast（英国）、OpenText（カナダ）、Paubox（米国）、Proofpoint（米国）、Sophos（英国）、トレンドマイクロ（日本）、Trustwave（米国）である、Twilio（米国）、Virtru（米国）、Abnormal Security（米国）、AGARI（米国）、AppGuard（米国）、Deepwatch（米国）、GreatHorn（米国）、Guardz（米国）、ImmuniWeb（スイス）、Inky（米国）、Redsift（英国）、SpyCloud（米国）、Trustifi（米国）、Vade（フランス）、Valimail（米国）、ZeroFOX（米国）。この調査には、フィッシング対策市場におけるこれらの主要企業の会社概要、最近の動向、主要市場戦略などの詳細な競合分析が含まれています。

調査対象範囲
この調査レポートは、フィッシング詐欺対策市場のセグメント別の市場規模を調査しています。サブタイプ、組織規模、展開モード、業種、地域を提供することで、異なるセグメントにわたるこの市場の市場規模と成長の可能性を推定することを目的としています。また、主要市場プレイヤーの詳細な競合分析、企業プロフィール、製品およびビジネス提供、最近の動向、主要市場戦略に関する主要な見解も含まれています。

このレポートを購入する理由

本レポートは、フィッシング詐欺対策市場全体およびサブセグメントにおける収益数の最も近い近似値に関する情報を提供することで、市場リーダー／新規参入者に役立ちます。本レポートは、利害関係者が競争状況を理解し、ビジネスをより良く位置づけ、適切な市場参入戦略を計画するためのより多くの洞察を得るのに役立ちます。また、本レポートは関係者が市場脈拍を理解するのに役立ち、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供します。
本レポートでは、以下のようなポイントに関する洞察を提供しています：
- フィッシング対策が極めて重要な役割を果たすことを企業が認識するにつれ、包括的なフィッシング対策ソリューションやサービスに対する需要が高まっている。フィッシング対策は極めて重要な役割を担っていることを企業が認識するにつれ、包括的なフィッシング対策ソリューションやサービスへの需要が高まっている。整合性や技術統合の必要性などの課題が認識される一方で、このレポートはフィッシング対策中心の技術や進化する市場動向のダイナミックな状況を強調し、フィッシング対策市場の将来の軌跡に関する貴重な洞察も提供している。
- 製品開発/イノベーション：フィッシング対策市場における今後の技術、研究開発活動、製品およびソリューションの発表に関する詳細な洞察
- 市場開発：有利な市場に関する包括的な情報 - 当レポートはさまざまな地域のフィッシング対策市場を分析しています。
- 市場の多様化：開発中の新製品＆ソリューション、未開拓の地域、最近の動向、フィッシング対策市場における投資に関する詳細な情報
- 競合評価：バラクーダ（米国）、Cofense（米国）、Duocircle（米国）、Ironscales（イスラエル）、マイクロソフト（米国）、Mimecast（英国）、OpenText（カナダ）、Paubox（米国）、Proofpoint（米国）、Sophos（英国）などの主要企業の市場シェア、成長戦略、サービス内容を詳細に評価、トレンドマイクロ（日本）、Trustwave（米国）、Twilio（米国）、Virtru（米国）、Abnormal Security（米国）、AGARI（米国）、AppGuard（米国）、Deepwatch（米国）、GreatHorn（米国）、Guardz（米国）、ImmuniWeb（スイス）、Inky（米国）、Redsift（英国）、SpyCloud（米国）、Trustifi（米国）、Vade（フランス）、Valimail（米国）、ZeroFOX（米国）。

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1 INTRODUCTION 49
1.1 STUDY OBJECTIVES 49
1.2 MARKET DEFINITION 49
1.2.1 INCLUSIONS & EXCLUSIONS 50
1.3 MARKET SCOPE 51
FIGURE 1 MARKET SEGMENTATION 51
1.3.1 REGIONS COVERED 52
1.3.2 YEARS CONSIDERED 52
1.4 CURRENCY CONSIDERED 53
TABLE 1 USD EXCHANGE RATES, 2020–2022 53
1.5 STAKEHOLDERS 53
2 RESEARCH METHODOLOGY 54
2.1 RESEARCH DATA 54
FIGURE 2 PHISHING PROTECTION MARKET: RESEARCH DESIGN 54
2.1.1 SECONDARY DATA 55
2.1.2 PRIMARY DATA 55
2.1.2.1 Breakup of primary profiles 56
2.1.2.2 Key industry insights 56
2.2 DATA TRIANGULATION 57
FIGURE 3 PHISHING PROTECTION MARKET: DATA TRIANGULATION 57
2.3 MARKET SIZE ESTIMATION 57
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS AND SERVICES IN PHISHING PROTECTION MARKET 58
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1, SUPPLY-SIDE ANALYSIS 59
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1—BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF SOLUTIONS AND SERVICES IN PHISHING PROTECTION MARKET 59
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2—BOTTOM-UP (DEMAND SIDE) VERTICALS 60
2.4 MARKET FORECAST 61
TABLE 2 FACTOR ANALYSIS 61
2.5 RESEARCH ASSUMPTIONS 62
2.6 LIMITATIONS 63
3 EXECUTIVE SUMMARY 64
3.1 RECESSION IMPACT 65
FIGURE 8 PHISHING PROTECTION MARKET: RECESSION IMPACT 65
FIGURE 9 PHISHING PROTECTION MARKET TO WITNESS FAST GROWTH DURING FORECAST PERIOD 66
FIGURE 10 PHISHING PROTECTION MARKET: FASTEST-GROWING SEGMENTS, 2023–2028 66
FIGURE 11 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2023 67
4 PREMIUM INSIGHTS 68
4.1 BRIEF OVERVIEW OF PHISHING PROTECTION MARKET 68
FIGURE 12 ESCALATING FREQUENCY OF TARGETED AND HIGHLY SOPHISTICATED PHISHING ATTACKS TO DRIVE MARKET GROWTH 68
4.2 PHISHING PROTECTION MARKET, BY OFFERING, 2023 68
FIGURE 13 SOLUTIONS SEGMENT TO HOLD LARGER SHARE DURING FORECAST PERIOD 68
4.3 PHISHING PROTECTION MARKET, BY SOLUTION, 2023 69
FIGURE 14 EMAIL SECURITY SOLUTIONS TO HOLD LARGEST SHARE DURING FORECAST PERIOD 69
4.4 PHISHING PROTECTION MARKET, BY SUBTYPE, 2023 69
FIGURE 15 EMAIL-BASED PHISHING SEGMENT TO HOLD LARGER SHARE DURING FORECAST PERIOD 69
4.5 PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023 70
FIGURE 16 LARGE ENTERPRISES TO HOLD LARGER SHARE DURING FORECAST PERIOD 70
4.6 PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023 70
FIGURE 17 CLOUD SEGMENT TO HOLD LARGER SHARE DURING FORECAST PERIOD 70
4.7 PHISHING PROTECTION MARKET, BY VERTICAL, 2023 71
FIGURE 18 IT & ITES SEGMENT TO HOLD LARGEST SHARE DURING FORECAST PERIOD 71
4.8 MARKET INVESTMENT SCENARIO 71
FIGURE 19 ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENT 71
5 MARKET OVERVIEW AND INDUSTRY TRENDS 72
5.1 INTRODUCTION 72
5.2 MARKET DYNAMICS 72
FIGURE 20 PHISHING PROTECTION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 73
5.2.1 DRIVERS 73
5.2.1.1 Rising instances of phishing attacks 73
5.2.1.2 Surge in mobile phishing 74
5.2.1.3 Rise in stringent data protection regulations and compliance 74
5.2.2 RESTRAINTS 75
5.2.2.1 Resource constraints 75
5.2.2.2 Increase in false positives 75
5.2.3 OPPORTUNITIES 75
5.2.3.1 Increasing cloud adoption 75
5.2.3.2 Global awareness campaigns 75
5.2.4 CHALLENGES 76
5.2.4.1 Human factor challenging phishing protection 76
5.2.4.2 Adapting to new threat vectors 76
5.3 BRIEF HISTORY OF PHISHING PROTECTION 77
FIGURE 21 BRIEF HISTORY OF PHISHING PROTECTION 77
5.3.1 1990–2000 77
5.3.2 2000–2010 77
5.3.3 2010–2020 77
5.3.4 2020–PRESENT 78
5.4 CASE STUDY ANALYSIS 78
5.4.1 SECLORE’S INNOVATIVE EMAIL ENCRYPTION SOLUTION EMPOWERED AMERICAN EXPRESS WITH ENHANCED SECURITY AND COMPLIANCE 78
5.4.2 GLOBAL BANK DEPLOYED SYSCOM’S IN-HOUSE VIRTUAL APPLIANCE TO STRENGTHEN EMAIL ENCRYPTION 79
5.4.3 ZEVA AND MICROSOFT COLLABORATED AND INTRODUCED DECRYPTNABOX TO OVERCOME CHALLENGES OF TRADITIONAL EMAIL ENCRYPTION 80
5.5 VALUE CHAIN ANALYSIS 81
FIGURE 22 VALUE CHAIN ANALYSIS 81
5.5.1 PHISHING PROTECTION SOLUTION PROVIDERS 81
5.5.2 CLOUD PROVIDERS 81
5.5.3 SERVICE PROVIDERS 82
5.5.4 GOVERNMENT AND REGULATORY BODIES 82
5.5.5 END USERS 82
5.6 ECOSYSTEM 83
FIGURE 23 ECOSYSTEM MAP 83
TABLE 3 ROLE IN ECOSYSTEM 83
5.7 PORTER’S FIVE FORCES ANALYSIS 85
FIGURE 24 PORTER’S FIVE FORCES ANALYSIS 85
TABLE 4 PORTER’S FIVE FORCES MODEL: IMPACT ANALYSIS 85
5.7.1 THREAT OF NEW ENTRANTS 86
5.7.2 BARGAINING POWER OF SUPPLIERS 86
5.7.3 BARGAINING POWER OF BUYERS 86
5.7.4 THREAT OF SUBSTITUTES 86
5.7.5 INTENSITY OF COMPETITIVE RIVALRY 86
5.8 PRICING ANALYSIS 87
5.8.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING 87
FIGURE 25 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING 87
TABLE 5 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING 87
5.8.2 INDICATIVE PRICING ANALYSIS, BY SOLUTION 88
TABLE 6 INDICATIVE PRICING ANALYSIS, BY SOLUTION 88
5.9 TECHNOLOGY ANALYSIS 88
5.9.1 KEY TECHNOLOGIES 88
5.9.1.1 Email filtering and authentication 88
5.9.1.2 Artificial intelligence and machine learning 89
5.9.1.3 Web filtering 89
5.9.1.4 Multi-factor authentication 89
5.9.1.5 Endpoint security 89
5.9.2 ADJACENT TECHNOLOGIES 90
5.9.2.1 Blockchain 90
5.9.2.2 Cloud security 90
5.9.2.3 Zero-trust security 90
5.10 PHISHING ATTACK TYPES 90
5.10.1 QR CODE PHISHING 90
5.10.2 EMAIL PHISHING AND SPAM 91
5.10.3 SPEAR PHISHING 91
5.10.4 CLONE PHISHING 91
5.10.5 WHALING AND CEO FRAUD 91
5.10.6 DECEPTIVE PHISHING 91
5.10.7 VISHING AND SMISHING 91
5.10.8 DNS-BASED PHISHING 92
5.10.9 OTHER PHISHING ATTACKS 92
5.11 PATENT ANALYSIS 93
5.11.1 METHODOLOGY 93
FIGURE 26 LIST OF MAJOR PATENTS FOR PHISHING PROTECTION 93
TABLE 7 LIST OF MAJOR PATENTS 94
5.12 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 96
FIGURE 27 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 96
5.13 PHISHING PROTECTION TOOLS, FRAMEWORKS, AND TECHNIQUES 96
5.14 TECHNOLOGY ROADMAP 97
5.14.1 PHISHING PROTECTION TECHNOLOGY ROADMAP TILL 2030 97
5.14.1.1 Short-term roadmap (2023–2025) 97
5.14.1.2 Mid-term roadmap (2026–2028) 97
5.14.1.3 Long-term roadmap (2029–2030) 97
5.15 TARIFF AND REGULATORY LANDSCAPE 98
5.15.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 98
TABLE 8 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 98
5.15.1.1 North America 99
5.15.1.1.1 US 99
5.15.1.2 Europe 99
5.15.1.3 Asia Pacific 99
5.15.1.3.1 India 100
5.15.1.3.2 China 100
5.15.1.4 Middle East & Africa 100
5.15.1.4.1 UAE 100
5.15.1.5 Latin America 100
5.15.1.5.1 Brazil 100
5.15.1.5.2 Mexico 100
5.16 KEY STAKEHOLDERS AND BUYING CRITERIA 101
5.16.1 KEY STAKEHOLDERS IN BUYING CRITERIA 101
FIGURE 28 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 101
TABLE 9 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 101
5.16.2 BUYING CRITERIA 102
FIGURE 29 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 102
TABLE 10 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 102
5.17 KEY CONFERENCES & EVENTS 103
TABLE 11 KEY CONFERENCES & EVENTS, 2023–2024 103
5.18 BEST PRACTICES IN PHISHING PROTECTION MARKET 104
5.18.1 USER EDUCATION AND AWARENESS 104
5.18.2 EMAIL FILTERING 104
5.18.3 MULTI-FACTOR AUTHENTICATION (MFA) 104
5.18.4 REGULAR SOFTWARE UPDATES 104
5.18.5 URL INSPECTION 104
5.18.6 SECURE WEBSITE CONNECTION (HTTPS) 104
5.18.7 INCIDENT RESPONSE PLAN 104
5.18.8 PHISHING SIMULATION EXERCISES 104
5.18.9 EMAIL AUTHENTICATION PROTOCOLS 105
5.18.10 SECURITY SOFTWARE 105
5.18.11 REPORTING MECHANISMS 105
5.19 CURRENT AND EMERGING BUSINESS MODELS 105
6 PHISHING PROTECTION MARKET, BY OFFERING 106
6.1 INTRODUCTION 107
FIGURE 30 SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 107
6.1.1 OFFERING: PHISHING PROTECTION MARKET DRIVERS 107
TABLE 12 PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 108
TABLE 13 PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 108
6.2 SOLUTIONS 108
6.2.1 RISING PHISHING ATTACKS TO BOOST DEMAND FOR ROBUST PHISHING PROTECTION SOLUTIONS 108
TABLE 14 SOLUTIONS: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 109
TABLE 15 SOLUTIONS: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 109
6.2.2 EMAIL SECURITY SOLUTIONS 109
TABLE 16 EMAIL SECURITY SOLUTIONS: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 110
TABLE 17 EMAIL SECURITY SOLUTIONS: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 110
6.2.3 TRAINING & SIMULATION SOLUTIONS 111
TABLE 18 TRAINING & SIMULATION SOLUTIONS: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 111
TABLE 19 TRAINING & SIMULATION SOLUTIONS: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 111
6.2.4 ADVANCED THREAT INTELLIGENCE 112
TABLE 20 ADVANCED THREAT INTELLIGENCE: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 112
TABLE 21 ADVANCED THREAT INTELLIGENCE: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 112
6.3 SERVICES 113
6.3.1 IMPLEMENTING COMPREHENSIVE PHISHING PROTECTION THROUGH EXPERT SERVICES AND ONGOING SECURITY SUPPORT TO FUEL MARKET GROWTH 113
TABLE 22 PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 113
TABLE 23 PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 113
TABLE 24 SERVICES: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 113
TABLE 25 SERVICES: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 114
6.3.2 PROFESSIONAL SERVICES 114
TABLE 26 PROFESSIONAL SERVICES: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 114
TABLE 27 PROFESSIONAL SERVICES: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 115
6.3.3 MANAGED SECURITY SERVICES 115
TABLE 28 MANAGED SECURITY SERVICES: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 116
TABLE 29 MANAGED SECURITY SERVICES: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 116
7 PHISHING PROTECTION MARKET, BY SOLUTION TYPE 117
7.1 INTRODUCTION 118
7.1.1 SOLUTION TYPE: PHISHING PROTECTION MARKET DRIVERS 118
7.2 ANTI-PHISHING FILTERS 118
7.2.1 ENHANCED SECURITY WITH MODERN ANTI-PHISHING FILTERS TO FUEL MARKET GROWTH 118
7.3 EMAIL AUTHENTICATION TOOLS 119
7.3.1 PHISHING DEFENSES THROUGH AUTHENTICATION POLICIES TO CONTRIBUTE TO MARKET GROWTH 119
7.4 SANDBOXING AND THREAT ANALYSIS 119
7.4.1 ENHANCED PHISHING DEFENSE WITH SANDBOXING AND THREAT ANALYSIS SERVICE TO DRIVE MARKET GROWTH 119
7.5 OTHER SOLUTION TYPES 120
8 PHISHING PROTECTION MARKET, BY SUBTYPE 121
8.1 INTRODUCTION 122
FIGURE 31 EMAIL-BASED PHISHING SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 122
8.1.1 SUBTYPE: PHISHING PROTECTION MARKET DRIVERS 122
TABLE 30 PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 123
TABLE 31 PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 123
8.2 EMAIL-BASED PHISHING 123
8.2.1 STRATEGIES SUCH AS ADVANCED EMAIL FILTERING SYSTEMS FOR EMAIL PHISHING RESILIENCE TO DRIVE MARKET GROWTH 123
TABLE 32 EMAIL-BASED PHISHING: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 123
TABLE 33 EMAIL-BASED PHISHING: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 124
8.3 NON-EMAIL-BASED PHISHING 124
8.3.1 COMPREHENSIVE DEFENSE AGAINST NON-EMAIL-BASED PHISHING THREATS TO DRIVE MARKET GROWTH 124
TABLE 34 NON-EMAIL-BASED PHISHING: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 124
TABLE 35 NON-EMAIL-BASED PHISHING: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 125
9 PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE 126
9.1 INTRODUCTION 127
FIGURE 32 SMES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 127
9.1.1 ORGANIZATION SIZE: PHISHING PROTECTION MARKET DRIVERS 127
TABLE 36 PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 128
TABLE 37 PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 128
9.2 SMALL & MEDIUM-SIZED ENTERPRISES 128
9.2.1 SMES TO NAVIGATE PHISHING RISKS THROUGH COST-EFFECTIVE SOLUTIONS 128
TABLE 38 SMES: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 128
TABLE 39 SMES: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 129
9.3 LARGE ENTERPRISES 129
9.3.1 LARGE ENTERPRISES TO INVEST IN COMPREHENSIVE DEFENSE AGAINST PHISHING ATTACKS 129
TABLE 40 LARGE ENTERPRISES: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 129
TABLE 41 LARGE ENTERPRISES: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 130
10 PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE 131
10.1 INTRODUCTION 132
FIGURE 33 CLOUD SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 132
10.1.1 DEPLOYMENT MODE: PHISHING PROTECTION MARKET DRIVERS 132
TABLE 42 PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 133
TABLE 43 PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 133
10.2 CLOUD 133
10.2.1 ENHANCED SECURITY AGAINST PHISHING ATTACKS WITH CLOUD SOLUTIONS TO DRIVE MARKET GROWTH 133
TABLE 44 CLOUD: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 133
TABLE 45 CLOUD: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 134
10.3 ON-PREMISES 134
10.3.1 SIGNIFICANT LEVEL OF CONTROL OVER SECURITY CONFIGURATIONS AND SENSITIVE DATA WITH ON-PREMISES DEPLOYMENT TO CONTRIBUTE TO MARKET GROWTH 134
TABLE 46 ON-PREMISES: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 134
TABLE 47 ON-PREMISES: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 135
11 PHISHING PROTECTION MARKET, BY VERTICAL 136
11.1 INTRODUCTION 137
FIGURE 34 RETAIL & E-COMMERCE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 137
11.1.1 VERTICAL: PHISHING PROTECTION MARKET DRIVERS 137
TABLE 48 PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 138
TABLE 49 PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 138
11.2 BFSI 138
11.2.1 CRITICAL NEED TO SECURE FINANCIAL TRANSACTIONS AND ENSURE COMPLIANCE WITH STRINGENT REGULATORY STANDARDS TO DRIVE MARKET GROWTH 138
TABLE 50 BFSI: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 139
TABLE 51 BFSI: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 139
11.3 IT & ITES 139
11.3.1 SIGNIFICANCE OF ADVANCED PHISHING PROTECTION SOLUTIONS IN IT & ITES TO AUGMENT DEMAND 139
TABLE 52 IT & ITES: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 139
TABLE 53 IT & ITES: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 140
11.4 GOVERNMENT 140
11.4.1 GOVERNMENTS’ VIGILANCE AGAINST RISING PHISHING ATTACKS TO CONTRIBUTE TO MARKET GROWTH 140
TABLE 54 GOVERNMENT: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 140
TABLE 55 GOVERNMENT: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 140
11.5 HEALTHCARE 141
11.5.1 PHISHING PROTECTION SOLUTIONS TO HELP SECURE PATIENT DATA 141
TABLE 56 HEALTHCARE: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 141
TABLE 57 HEALTHCARE: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 141
11.6 RETAIL & E-COMMERCE 141
11.6.1 PHISHING PROTECTION TO HELP ENHANCE CUSTOMER TRUST WITH PROTECTION OF DIGITAL DATA 141
TABLE 58 RETAIL & E-COMMERCE: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 142
TABLE 59 RETAIL & E-COMMERCE: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 142
11.7 MEDIA & ENTERTAINMENT 142
11.7.1 ROBUST PHISHING SOLUTIONS TO SAFEGUARD INTELLECTUAL PROPERTY, CONTENT ASSETS, AND USER CREDENTIALS 142
TABLE 60 MEDIA & ENTERTAINMENT: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 143
TABLE 61 MEDIA & ENTERTAINMENT: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 143
11.8 OTHER VERTICALS 143
TABLE 62 OTHER VERTICALS: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 144
TABLE 63 OTHER VERTICALS: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 144
12 PHISHING PROTECTION MARKET, BY REGION 145
12.1 INTRODUCTION 146
FIGURE 35 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 146
TABLE 64 PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 146
TABLE 65 PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 147
12.2 NORTH AMERICA 147
12.2.1 NORTH AMERICA: RECESSION IMPACT 147
12.2.2 NORTH AMERICA: PHISHING PROTECTION MARKET DRIVERS 148
FIGURE 36 NORTH AMERICA: MARKET SNAPSHOT 148
TABLE 66 NORTH AMERICA: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 149
TABLE 67 NORTH AMERICA: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 149
TABLE 68 NORTH AMERICA: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 149
TABLE 69 NORTH AMERICA: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 149
TABLE 70 NORTH AMERICA: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 150
TABLE 71 NORTH AMERICA: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 150
TABLE 72 NORTH AMERICA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 150
TABLE 73 NORTH AMERICA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 150
TABLE 74 NORTH AMERICA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 151
TABLE 75 NORTH AMERICA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 151
TABLE 76 NORTH AMERICA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 151
TABLE 77 NORTH AMERICA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 151
TABLE 78 NORTH AMERICA: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 152
TABLE 79 NORTH AMERICA: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 152
TABLE 80 NORTH AMERICA: PHISHING PROTECTION MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 152
TABLE 81 NORTH AMERICA: PHISHING PROTECTION MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 153
12.2.3 US 153
12.2.3.1 Regulatory mandates and rising phishing attacks to propel adoption of phishing protection solutions in US 153
TABLE 82 US: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 154
TABLE 83 US: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 154
TABLE 84 US: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 154
TABLE 85 US: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 154
TABLE 86 US: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 154
TABLE 87 US: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 155
TABLE 88 US: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 155
TABLE 89 US: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 155
TABLE 90 US: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 155
TABLE 91 US: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 155
TABLE 92 US: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 156
TABLE 93 US: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 156
TABLE 94 US: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 156
TABLE 95 US: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 157
12.2.4 CANADA 157
12.2.4.1 Rising government initiatives to drive Canadian phishing protection market 157
TABLE 96 CANADA: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 157
TABLE 97 CANADA: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 157
TABLE 98 CANADA: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 158
TABLE 99 CANADA: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 158
TABLE 100 CANADA: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 158
TABLE 101 CANADA: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 158
TABLE 102 CANADA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 158
TABLE 103 CANADA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 159
TABLE 104 CANADA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 159
TABLE 105 CANADA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 159
TABLE 106 CANADA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 159
TABLE 107 CANADA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 160
TABLE 108 CANADA: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 160
TABLE 109 CANADA: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 160
12.3 EUROPE 161
12.3.1 EUROPE: RECESSION IMPACT 161
12.3.2 EUROPE: PHISHING PROTECTION MARKET DRIVERS 161
TABLE 110 EUROPE: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 162
TABLE 111 EUROPE: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 162
TABLE 112 EUROPE: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 162
TABLE 113 EUROPE: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 162
TABLE 114 EUROPE: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 162
TABLE 115 EUROPE: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 163
TABLE 116 EUROPE: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 163
TABLE 117 EUROPE: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 163
TABLE 118 EUROPE: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 163
TABLE 119 EUROPE: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 163
TABLE 120 EUROPE: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 164
TABLE 121 EUROPE: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 164
TABLE 122 EUROPE: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 164
TABLE 123 EUROPE: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 165
TABLE 124 EUROPE: PHISHING PROTECTION MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 165
TABLE 125 EUROPE: PHISHING PROTECTION MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 165
12.3.3 UK 166
12.3.3.1 Growing awareness about phishing threats in UK to drive market growth 166
TABLE 126 UK: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 166
TABLE 127 UK: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 166
TABLE 128 UK: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 167
TABLE 129 UK: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 167
TABLE 130 UK: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 167
TABLE 131 UK: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 167
TABLE 132 UK: PHISHING PROTECTION MARKET, BY SOLUTION TYPE, 2018–2022 (USD MILLION) 168
TABLE 133 UK: PHISHING PROTECTION MARKET, BY SOLUTION TYPE, 2023–2028 (USD MILLION) 168
TABLE 134 UK: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 168
TABLE 135 UK: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 168
TABLE 136 UK: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 169
TABLE 137 UK: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 169
TABLE 138 UK: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 169
TABLE 139 UK: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 169
TABLE 140 UK: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 170
TABLE 141 UK: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 170
12.3.4 GERMANY 170
12.3.4.1 Government initiatives to promote awareness and education regarding phishing in Germany 170
TABLE 142 GERMANY: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 171
TABLE 143 GERMANY: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 171
TABLE 144 GERMANY: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 171
TABLE 145 GERMANY: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 171
TABLE 146 GERMANY: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 172
TABLE 147 GERMANY: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 172
TABLE 148 GERMANY: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 172
TABLE 149 GERMANY: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 172
TABLE 150 GERMANY: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 172
TABLE 151 GERMANY: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 173
TABLE 152 GERMANY: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 173
TABLE 153 GERMANY: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 173
TABLE 154 GERMANY: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 173
TABLE 155 GERMANY: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 174
12.3.5 FRANCE 174
12.3.5.1 Rising phishing awareness campaigns in France to propel market growth 174
TABLE 156 FRANCE: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 175
TABLE 157 FRANCE: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 175
TABLE 158 FRANCE: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 175
TABLE 159 FRANCE: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 175
TABLE 160 FRANCE: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 175
TABLE 161 FRANCE: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 176
TABLE 162 FRANCE: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 176
TABLE 163 FRANCE: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 176
TABLE 164 FRANCE: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 176
TABLE 165 FRANCE: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 176
TABLE 166 FRANCE: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 177
TABLE 167 FRANCE: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 177
TABLE 168 FRANCE: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 177
TABLE 169 FRANCE: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 178
12.3.6 ITALY 178
12.3.6.1 Rising awareness and government initiatives regarding phishing protection in Italy to drive market growth 178
TABLE 170 ITALY: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 178
TABLE 171 ITALY: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 179
TABLE 172 ITALY: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 179
TABLE 173 ITALY: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 179
TABLE 174 ITALY: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 179
TABLE 175 ITALY: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 179
TABLE 176 ITALY: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 180
TABLE 177 ITALY: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 180
TABLE 178 ITALY: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 180
TABLE 179 ITALY: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 180
TABLE 180 ITALY: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 180
TABLE 181 ITALY: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 181
TABLE 182 ITALY: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 181
TABLE 183 ITALY: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 181
12.3.7 REST OF EUROPE 182
12.4 ASIA PACIFIC 182
12.4.1 ASIA PACIFIC: RECESSION IMPACT 182
12.4.2 ASIA PACIFIC: PHISHING PROTECTION MARKET DRIVERS 183
FIGURE 37 ASIA PACIFIC: MARKET SNAPSHOT 184
TABLE 184 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 184
TABLE 185 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 185
TABLE 186 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 185
TABLE 187 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 185
TABLE 188 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 185
TABLE 189 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 186
TABLE 190 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 186
TABLE 191 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 186
TABLE 192 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 186
TABLE 193 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 186
TABLE 194 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 187
TABLE 195 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 187
TABLE 196 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 187
TABLE 197 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 188
TABLE 198 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 188
TABLE 199 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 188
12.4.3 CHINA 189
12.4.3.1 China’s rapid transformation in cybersecurity to drive phishing protection market 189
TABLE 200 CHINA: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 189
TABLE 201 CHINA: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 189
TABLE 202 CHINA: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 189
TABLE 203 CHINA: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 190
TABLE 204 CHINA: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 190
TABLE 205 CHINA: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 190
TABLE 206 CHINA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 190
TABLE 207 CHINA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 190
TABLE 208 CHINA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 191
TABLE 209 CHINA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 191
TABLE 210 CHINA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 191
TABLE 211 CHINA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 191
TABLE 212 CHINA: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 192
TABLE 213 CHINA: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 192
12.4.4 JAPAN 192
12.4.4.1 Strict regulatory measures by Japanese government regarding cybersecurity to fuel market growth 192
TABLE 214 JAPAN: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 193
TABLE 215 JAPAN: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 193
TABLE 216 JAPAN: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 193
TABLE 217 JAPAN: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 193
TABLE 218 JAPAN: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 193
TABLE 219 JAPAN: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 194
TABLE 220 JAPAN: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 194
TABLE 221 JAPAN: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 194
TABLE 222 JAPAN: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 194
TABLE 223 JAPAN: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 194
TABLE 224 JAPAN: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 195
TABLE 225 JAPAN: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 195
TABLE 226 JAPAN: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 195
TABLE 227 JAPAN: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 196

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Table of Contents

Summary

The global phishing protection market is estimated to be worth USD 2.2 billion in 2023 and is projected to reach USD 4.1 billion by 2028, at a CAGR of 13.5% during the forecast period. The propulsion of the phishing protection market is intricately tied to the evolving digital communication landscape, where the widespread adoption of email and cloud-based services converges with the increasing intricacy of phishing attacks. The relentless pursuit of cybercriminals to exploit vulnerabilities and the rising instances of sophisticated social engineering tactics underscore the criticality of advanced cybersecurity solutions. Marked by intricate phishing schemes and a heightened risk landscape, organizations are compelled to invest significantly in cutting-edge protection measures to safeguard sensitive data, financial assets, and stakeholders' trust. The intersection of technological advancement, expanding attack surfaces, and stringent data protection regulations collectively propel the demand for innovative phishing protection strategies.
"By offering, the services segment to register the highest growth rate during the forecast period."
The forecast indicates that, by offering, the services segment is anticipated to exhibit the highest growth rate in the phishing protection market during the forecast period. This trajectory can be attributed to the increasing recognition among organizations of the need for comprehensive services to fortify their defenses against phishing threats. As the complexity and diversity of phishing attacks continue to evolve, there is a growing demand for specialized. The services segment plays a pivotal role in assisting organizations to navigate the dynamic landscape of cybersecurity, offering tailored and adaptive solutions to combat phishing attempts effectively. The emphasis on holistic protection strategies positions the services segment as a key driver for growth in the phishing protection market.
"By deployment mode, the cloud segment to register the highest growth rate during the forecast period."
The forecast indicates that, by deployment mode, the cloud segment is poised to register the highest growth rate in the phishing protection market during the forecast period. This surge can be attributed to the escalating adoption of cloud-based solutions, reflecting the growing recognition among organizations of the advantages offered by cloud deployment. Cloud-based phishing protection solutions provide scalability, flexibility, and centralized management, aligning well with the evolving needs of businesses to counter sophisticated phishing threats. The rise in remote work scenarios and the increasing reliance on cloud services further accentuate the demand for cloud-native phishing protection technologies. As organizations prioritize agility and efficiency in their cybersecurity strategies, the cloud segment emerges as a focal point for dynamic growth within the phishing protection market.
"Asia Pacific to register the highest growth rate during the forecast period."
The Asia Pacific region is expected to register the highest growth rate in the phishing protection market during the forecast period. This accelerated growth is driven by many factors, including rapid digitization across industries, increased cyber threats, and a growing emphasis on cybersecurity measures. As businesses and governments in the Asia Pacific continue to embrace digital technologies, the risk of phishing attacks becomes more pronounced, fueling the demand for robust protection solutions. The heightened awareness of the economic and reputational consequences of cyber threats and regulatory initiatives contributes to the rapid adoption of phishing protection measures in the region. The dynamic nature of the cyber threat landscape positions the Asia Pacific market as a key driver for growth in the phishing protection sector.
Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The breakdown of the primaries is as follows:
• By Company Type: Tier 1 – 20%, Tier 2 – 57%, and Tier 3 – 33%
• By Designation: C-level – 40%, Managers and Others – 60%
• By Region: North America – 35%, Europe – 20%, Asia Pacific – 45%.
The major players in the phishing protection market are Barracuda (US), Cofense (US), Duocircle (US), Ironscales (Israel), Microsoft (US), Mimecast (UK), OpenText (Canada), Paubox (US), Proofpoint (US), Sophos (UK), Trend Micro (Japan), Trustwave (US), Twilio (US), Virtru (US), Abnormal Security (US), AGARI (US), AppGuard (US), Deepwatch (US), GreatHorn (US), Guardz (US), ImmuniWeb (Switzerland), Inky (US), Redsift (UK), SpyCloud (US), Trustifi (US), Vade (France), Valimail (US), ZeroFOX (US). The study includes an in-depth competitive analysis of these key players in the phishing protection market, with their company profiles, recent developments, and key market strategies.

Research Coverage
The market study covers the phishing protection market size across segments. It aims to estimate the market size and growth potential of this market across different segments by offering sub-types, organization sizes, deployment modes, verticals, and regions. The study also includes an in-depth competitive analysis of the key market players, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Reasons to buy this report

The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall phishing protection market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• As businesses recognize the pivotal role of phishing protection, there is a mounting demand for comprehensive phishing protection solutions and services. These encompass a range of tools enabling organizations to achieve authentic and secure connectivity. While challenges like the need for alignment and technology integration are acknowledged, the report underscores the dynamic landscape of phishing protection-centric technologies and evolving market trends; the report also offers valuable insights into the future trajectory of the phishing protection market.
• Product Development/Innovation: Detailed insights on coming technologies, R&D activities, and product & solution launches in the phishing protection market
• Market Development: Comprehensive information about lucrative markets – the report analyses the phishing protection market across varied regions.
• Market Diversification: Exhaustive information about new products & solutions being developed, untapped geographies, recent developments, and investments in the phishing protection market
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Barracuda (US), Cofense (US), Duocircle (US), Ironscales (Israel), Microsoft (US), Mimecast (UK), OpenText (Canada), Paubox (US), Proofpoint (US), Sophos (UK), Trend Micro (Japan), Trustwave (US), Twilio (US), Virtru (US), Abnormal Security (US), AGARI (US), AppGuard (US), Deepwatch (US), GreatHorn (US), Guardz (US), ImmuniWeb (Switzerland), Inky (US), Redsift (UK), SpyCloud (US), Trustifi (US), Vade (France), Valimail (US), ZeroFOX (US).

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

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