位置情報サービス（LBS）とリアルタイム位置情報システム（RTLS）市場：提供サービス別（プラットフォーム、サービス、ハードウェア）、位置情報タイプ別、技術別、用途別（トラッキング＆ナビゲーション、マーケティング＆広告）、業種別、地域別 - 2028年までの世界予測

Location-based Services (LBS) and Real-Time Location Systems (RTLS) Market by Offering (Platform, Services, Hardware), Location Type, Technology, Application (Tracking & Navigation, Marketing & Advertising), Vertical and Region - Global Forecast to 2028

MarketsandMarketsは、LBSとRTLSの市場規模は2023年の247億米ドルから2028年には604億米ドルに成長し、予測期間中のCAGRは19.6％になると予測している。RFID、Wi-Fi、UWB、BLEなどの一次RTLS技術とIR、超音波、GP... もっと見る

出版社	出版年月	電子版価格	ページ数	図表数	言語
MarketsandMarkets マーケッツアンドマーケッツ	2024年2月2日	US$7,150 シングルユーザライセンスライセンス・価格情報・注文方法はこちら	286	382	英語

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MarketsandMarketsは、LBSとRTLSの市場規模は2023年の247億米ドルから2028年には604億米ドルに成長し、予測期間中のCAGRは19.6％になると予測している。RFID、Wi-Fi、UWB、BLEなどの一次RTLS技術とIR、超音波、GPSなどの二次位置測位技術が統合されたハイブリッドLBSおよびRTLSプラットフォームの採用が拡大しており、ゲートウェイ、IRセンサー、超音波マイク、環境センサー、その他のハードウェア製品に対する需要は予測期間中に堅調に増加すると予測される。
"ロケーションタイプ別では、屋内セグメントが予測期間中に最も高いCAGRで成長する見込みである。"
屋内測位は、磁場、音響信号、電波、相互接続されたデバイスによって収集された感覚情報など、さまざまな方法を使用して、限られた空間内のデータ、物体、または個人を追跡することを含む。この技術により、リアルタイムのデータモニタリングが容易になり、来訪者の行動や嗜好の可視化が可能になる。以前はGPSが同様の目的で利用されていたが、強固な壁による信号干渉を克服するために屋内位置測位技術の登場が必要となった。GPSと異なり、屋内ナビゲーションには普遍的な標準方式がない。例えば、グーグルは位置情報の追跡にWi-Fi技術を採用しているが、ブロードコムのチップはWi-Fi、ブルートゥース、NFCを使った屋内位置情報システムをサポートしている。アップルはBluetooth Low Energy（BLE）ベースの技術であるiBeaconを導入し、iPhoneやその他のiOSデバイスに位置情報ベースの情報やサービスを提供している。屋内ナビゲーション・システムの開発は、閉ざされた空間におけるGPSの限界に対処し、高精度の位置特定を実現することを目指している。
屋内測位技術は、大きく2つのカテゴリーに分類できる：無線周波数（RF）ベースの技術と非無線周波数（NRF）ベースの技術である。従来の屋内測位技術には、主にWi-Fi、RFID、Zigbee、超音波、Bluetooth、UWB、セルラーネットワーク、IRなどがある。Wi-FiやBluetoothなどの無線信号の屋内ナビゲーションへの利用は、個人向け無線通信技術の登場と個人向け通信機器の普及により増加している。
"アプリケーション別では、トラッキング・ナビゲーション分野が予測期間中最大の市場規模を維持すると予想される。"
LBSとRTLS技術は、運転支援、乗客情報、車両管理などのトラッキング・ナビゲーションアプリケーションで使用されている。LBSは、ドライバーを支援し、リアルタイムの交通情報を提供するために、車両ナビゲーションシステムで広く使用されている。例えば、GPSナビゲーション・ソフトウェア・アプリのWaze（Google所有）は、交通情報や道路情報をクラウドソーシングし、ドライバーにリアルタイムのナビゲーション・サポートを提供している。
LBSと追跡技術は現在、車両管理と物流追跡に広く使われている。近年では、カーナビゲーションや車両管理以外のアプリケーションも登場している。例えば、利用可能な路上駐車スペースの検索、安全警告、運転支援や乗客案内のためのマルチモーダルなどのアプリケーションが導入されている。より健康的で、より環境に優しく（CO2排出量が少なく）、より活動的な移動行動を促進するためにLBSを利用する研究もある。追跡とナビゲーションのためのLBSとRTLSプラットフォームの他の例としては、視覚障害者のためのナビゲーション、落下検知、孤独な労働者の保護などがある。
"アジア太平洋地域は予測期間中最も高いCAGRで成長する見込み"
アジア太平洋地域のLBSおよびRTLS市場は、人口の急増、技術の進歩、中国、インド、オーストラリア、日本、シンガポール、香港などの主要国における著しい経済拡大などの要因によって、力強い成長を遂げている。この地域の多様な景観は、LBSとRTLSに大きな機会を提供している。屋内測位のような先進技術の採用と、個別化された医療ソリューションに対する需要の増加により、アジア太平洋市場は世界のLBSとRTLSの展望における主要プレーヤーとして位置づけられている。この成長は、様々な産業におけるダイナミックな発展と革新的なアプリケーションの急増によって特徴付けられる。中国やインドなどの急成長経済圏では、サプライチェーンオペレーションの改善に対する需要の高まりと、LBSおよびRTLS技術の標準化に向けた政府の取り組みが市場の成長を後押ししている。

主要製品の内訳

本調査には、ソリューションベンダーからティア1企業まで、さまざまな業界専門家による洞察が含まれています。主要企業の内訳は以下の通りである：

 企業別：ティア1-62%、ティア2-23%、ティア3-15
 職業別：Cレベル・エグゼクティブ-38％、ディレクターレベル-30％、その他-32
 地域別北米-40％、欧州-15％、APAC-35％、中東・アフリカ-5％、中南米-5
LBSおよびRTLS市場の主要プレーヤーは、Cisco（米国）、Google（米国）、IBM（米国）、Microsoft（米国）、Oracle（米国）、Ericsson（スウェーデン）、Qualcomm（米国）、TomTom（オランダ）、Zebra Technologies（米国）、ESRI（米国）、Teldio（カナダ）、HERE（オランダ）、Ubisense（英国）、Apple（米国）などである。これらのプレーヤーは、LBSとRTLS市場での足跡を拡大するために、パートナーシップ、契約やコラボレーション、新製品の発売、機能強化、買収など、さまざまな成長戦略を採用している。

調査範囲
この調査レポートは、世界のLBSおよびRTLS市場を、プラットフォーム、サービス、ハードウェアに分類しています。サービス別では、市場は展開と統合、アプリケーションサポートとメンテナンス、コンサルティングとトレーニングに区分される。ロケーションタイプ別では、市場は屋外と屋内に区分される。アプリケーション別では、追跡とナビゲーション、マーケティングと広告、位置情報ソーシャルネットワーク、位置情報健康モニタリング、その他のアプリケーションに区分される。技術別では、衛星、マイクロ波、赤外線リモートセンシング、OTDOAとE-OTD、RFIDとNFC、コンテキスト認識技術、Wi-Fi/WLAN、Ulta Wide Band、Bluetooth/BLE、その他に区分される。業種別では、運輸・物流、小売、政府、製造、ヘルスケア・ライフサイエンス、観光・ホスピタリティ、メディア・エンターテインメント、その他の業種に区分される。地域別では、北米、欧州、アジア太平洋、中東・アフリカ、中南米に区分される。
レポートの主な利点
本レポートは、LBSおよびRTLS市場全体とサブセグメントの収益数の最も近い近似値に関する情報を提供することで、市場リーダー/新規参入者の助けとなる。本レポートは、利害関係者が競争状況を理解し、ビジネスをより良く位置づけ、適切な市場参入戦略を計画するための洞察を得るのに役立つだろう。本レポートは、関係者が市場の鼓動を理解し、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供するのに役立つだろう。
本レポートは、以下のポイントに関する洞察を提供する：

- 主な促進要因（UWBベースのリアルタイム位置情報システムに対する需要の増加、ジオマーケティングに対するニーズの高まり）、阻害要因（高い設置コストとメンテナンスコスト、データセキュリティの懸念）、機会（屋内近接サービスにおけるBLEとUWBの使用の増加、ヘルスケアにおけるIoTへの注目の高まり）、課題（システムの不整合性と標準化の欠如）に関する分析。

- 製品開発／イノベーション：LBSおよびRTLS市場における今後の技術、研究開発活動、新製品およびサービス開始に関する詳細な洞察。

- 市場開発：有利な市場に関する包括的な情報 - 本レポートでは、さまざまな地域のLBSおよびRTLS市場を分析しています。

- 市場の多様化：LBSおよびRTLS市場における新製品やサービス、未開拓の地域、最近の開発、投資に関する情報を網羅。

- 競合評価：Cisco（米国）、Google（米国）、IBM（米国）、Microsoft（米国）、Oracle（米国）、Ericsson（スウェーデン）、Qualcomm（米国）、TomTom（オランダ）、Zebra Technologies（米国）、ESRI（米国）、Teldio（カナダ）、HERE（オランダ）、Ubisense（英国）、Apple（米国）などの主要企業の市場シェア、成長戦略、サービス内容を詳細に評価。

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1 INTRODUCTION 43
1.1 STUDY OBJECTIVES 43
1.2 MARKET DEFINITION 43
1.3 STUDY SCOPE 44
1.3.1 MARKET SEGMENTATION 44
1.3.2 INCLUSIONS & EXCLUSIONS 45
1.3.3 REGIONS COVERED 45
1.4 YEARS CONSIDERED 46
1.5 CURRENCY CONSIDERED 46
TABLE 1 USD EXCHANGE RATES, 2020–2022 46
1.6 STAKEHOLDERS 47
1.7 SUMMARY OF CHANGES 47
1.7.1 IMPACT OF RECESSION 47
2 RESEARCH METHODOLOGY 48
2.1 RESEARCH DATA 48
FIGURE 1 LBS AND RTLS MARKET: RESEARCH DESIGN 48
2.1.1 SECONDARY DATA 49
2.1.2 PRIMARY DATA 49
2.1.2.1 Breakdown of primary interviews 49
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 49
2.1.2.2 Key industry insights 50
2.2 MARKET BREAKUP AND DATA TRIANGULATION 51
2.3 MARKET SIZE ESTIMATION 52
2.3.1 TOP-DOWN APPROACH 52
2.3.2 BOTTOM-UP APPROACH 52
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY (DEMAND SIDE): REVENUE OF SOLUTIONS/SERVICES OF LBS AND RTLS MARKET 52
FIGURE 4 LBS AND RTLS MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH, SUPPLY-SIDE ANALYSIS 53
2.4 RISK ASSESSMENT 53
TABLE 2 RISK ASSESSMENT 53
2.5 RESEARCH ASSUMPTIONS 54
TABLE 3 RESEARCH ASSUMPTIONS 54
2.6 LIMITATIONS 55
2.7 IMPLICATIONS OF RECESSION ON LBS AND RTLS MARKET 55

3 EXECUTIVE SUMMARY 56
FIGURE 5 LBS AND RTLS MARKET, 2021–2028 (USD MILLION) 58
FIGURE 6 LBS AND RTLS MARKET, REGIONAL SHARE, 2023 58
4 PREMIUM INSIGHTS 60
4.1 OPPORTUNITIES FOR PLAYERS IN LBS AND RTLS MARKET 60
FIGURE 7 GROWING NEED FOR ADVANCED LOCATION TRACKING TECHNOLOGIES TO DRIVE MARKET 60
4.2 NORTH AMERICA: LBS AND RTLS MARKET, BY OFFERING AND COUNTRY 60
FIGURE 8 SERVICES AND US TO ACCOUNT FOR SIGNIFICANT MARKET SHARES IN NORTH AMERICA 60
4.3 ASIA PACIFIC: LBS AND RTLS MARKET, BY OFFERING AND KEY COUNTRY 61
FIGURE 9 SERVICES AND CHINA ESTIMATED TO ACCOUNT FOR SIGNIFICANT MARKET SHARES IN ASIA PACIFIC 61
4.4 LBS AND RTLS MARKET, BY LOCATION TYPE 61
FIGURE 10 OUTDOOR SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2023 61
4.5 LBS AND RTLS MARKET, BY APPLICATION 62
FIGURE 11 TRACKING & NAVIGATION SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2023 62
5 MARKET OVERVIEW AND INDUSTRY TRENDS 63
5.1 INTRODUCTION 63
5.2 MARKET DYNAMICS 63
FIGURE 12 LBS AND RTLS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 63
5.2.1 DRIVERS 64
5.2.1.1 Increasing demand for UWB-based real-time location systems 64
5.2.1.2 Rising need for geo-marketing 64
5.2.1.3 Increasing competitiveness 64
5.2.1.4 Growing demand for location-based and real-time systems and services in various industries 65
5.2.2 RESTRAINTS 65
5.2.2.1 High installation and maintenance costs 65
5.2.2.2 Data security concerns 65
5.2.2.3 Negative feedback from end users 66
5.2.3 OPPORTUNITIES 66
5.2.3.1 Growing use of BLE and UWB for indoor proximity services 66
5.2.3.2 Rising focus on IoT in healthcare 66
5.2.3.3 Growing use of 5G for location-based services 67
5.2.3.4 Rising demand for real-time location systems in emerging regions 67
5.2.4 CHALLENGES 67
5.2.4.1 System irreconcilability and lack of standardization 67

5.3 BRIEF HISTORY OF LBS AND RTLS MARKET 68
5.3.1 2000–2010 68
5.3.2 2011–2020 68
5.3.3 2021–PRESENT 69
5.4 ECOSYSTEM ANALYSIS 69
FIGURE 13 LBS AND RTLS MARKET ECOSYSTEM 69
TABLE 4 ECOSYSTEM ANALYSIS 70
5.5 CASE STUDY ANALYSIS 71
5.5.1 USE CASE 1: KESKO INCREASED ITS AVERAGE SALES USING NAVIGINE’S INDOOR NAVIGATION SYSTEM 71
5.5.2 USE CASE 2: UBER USED TOMTOM’S TRAFFIC DATA AND MAP APIS TO FACILITATE SMOOTH JOURNEYS 71
5.5.3 USE CASE 3: BING MAPS HELPED SOLIDARITY ACHIEVE SOUND, REAL-TIME REPORTING 72
5.5.4 USE CASE 4: GOOGLE MAPS PLATFORM HELPED IBIBO GROUP OFFER INTELLIGENT TRAVELER SERVICES 72
5.5.5 USE CASE 5: BOUMAN MENTAL HEALTHCARE ADOPTED AIRISTA FLOW RTLS TO DEVELOP MOBILE EMERGENCY ALERTING SYSTEM 73
5.6 VALUE CHAIN ANALYSIS 73
FIGURE 14 VALUE CHAIN ANALYSIS 73
5.7 TARIFF AND REGULATORY LANDSCAPE 74
5.7.1 TARIFF RELATED TO LBS AND RTLS DEVICES 74
TABLE 5 TARIFF RELATED TO ELECTRONIC INTEGRATED CIRCUITS AS PROCESSORS AND CONTROLLERS 74
5.7.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 74
TABLE 6 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 74
TABLE 7 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 75
TABLE 8 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 77
TABLE 9 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
5.7.2.1 North America 78
5.7.2.1.1 US 78
5.7.2.1.2 Canada 78
5.7.2.2 Europe 78
5.7.2.3 Asia Pacific 79
5.7.2.3.1 South Korea 79
5.7.2.3.2 China 79
5.7.2.3.3 India 79
5.7.2.4 Middle East & Africa 79
5.7.2.4.1 UAE 79
5.7.2.4.2 KSA 79
5.7.2.4.3 Bahrain 79
5.7.2.5 Latin America 80
5.7.2.5.1 Brazil 80
5.7.2.5.2 Mexico 80
5.8 PATENT ANALYSIS 80
5.8.1 METHODOLOGY 80
5.8.2 DOCUMENT TYPE 80
TABLE 10 PATENTS FILED, 2014–2023 80
5.8.3 INNOVATION AND PATENT APPLICATIONS 81
FIGURE 15 LIST OF MAJOR PATENTS IN LBS AND RTLS MARKET 81
5.8.4 LIST OF MAJOR PATENTS 81
TABLE 11 LIST OF PATENTS IN LBS AND RTLS MARKET, 2022–2023 81
5.9 TECHNOLOGY ANALYSIS 83
5.9.1 SATELLITE, MICROWAVE, AND INFRARED REMOTE SENSING 83
5.9.2 OTDOA AND E-OTD 83
5.9.3 RFID AND NFC 84
5.9.4 CONTEXT-AWARE TECHNOLOGIES 85
5.9.5 WI-FI/WLAN, UWB, BT/BLE, BEACONS, AND A-GPS 85
5.9.6 OTHER TECHNOLOGIES 86
5.10 PRICING ANALYSIS 87
5.10.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING 87
FIGURE 16 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING 87
TABLE 12 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING (USD PER MONTH) 87
5.10.2 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY OFFERING 88
TABLE 13 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY OFFERING 88
5.11 PORTER’S FIVE FORCES MODEL 88
TABLE 14 PORTER’S FIVE FORCES MODEL 88
FIGURE 17 LBS AND RTLS MARKET: PORTER’S FIVE FORCES MODEL 89
5.11.1 THREAT OF NEW ENTRANTS 89
5.11.2 THREAT OF SUBSTITUTES 89
5.11.3 BARGAINING POWER OF BUYERS 89
5.11.4 BARGAINING POWER OF SUPPLIERS 90
5.11.5 INTENSITY OF COMPETITIVE RIVALRY 90
5.12 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 90
FIGURE 18 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 90
5.13 KEY STAKEHOLDERS & BUYING CRITERIA 91
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 91
FIGURE 19 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS 91
TABLE 15 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS 91
5.13.2 BUYING CRITERIA 91
FIGURE 20 KEY BUYING CRITERIA FOR TOP THREE END USERS 91
TABLE 16 KEY BUYING CRITERIA FOR TOP THREE END USERS 92
5.14 KEY CONFERENCES & EVENTS 92
TABLE 17 LIST OF CONFERENCES & EVENTS, 2023–2024 92
5.15 TECHNOLOGY ROADMAP FOR LBS AND RTLS MARKET 93
5.15.1 SHORT-TERM ROADMAP (2023–2025) 93
5.15.2 MID-TERM ROADMAP (2026–2028) 93
5.15.3 LONG-TERM ROADMAP (2029–2030) 94
5.16 BEST PRACTICES TO IMPLEMENT LBS AND RTLS 94
5.16.1 SCALABILITY 94
5.16.2 INTEGRATION WITH EXISTING SYSTEMS 94
5.16.3 DATA SECURITY AND PRIVACY 94
5.16.4 ACCURACY AND RELIABILITY 94
5.16.5 USER TRAINING AND ACCEPTANCE 95
5.16.6 POWER EFFICIENCY 95
5.16.7 REAL-TIME ANALYTICS AND REPORTING 95
5.16.8 REGULATORY COMPLIANCE 95
5.16.9 CONTINUOUS MONITORING AND IMPROVEMENT 95
5.16.10 COST CONSIDERATIONS 95
5.17 CURRENT AND EMERGING BUSINESS MODELS 95
5.17.1 SUBSCRIPTION-BASED SERVICES 95
5.17.2 DATA MONETIZATION 95
5.17.3 LOCATION-AS-A-SERVICE MODEL 96
5.17.4 HARDWARE AND SOFTWARE BUNDLES 96
5.17.5 BLOCKCHAIN-ENABLED LOCATION SERVICES 96
5.17.6 INDUSTRY-SPECIFIC SOLUTIONS 96
5.18 TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN LBS AND RTLS MARKET 96
FIGURE 21 TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN LBS AND RTLS MARKET 96
5.19 HS CODE ANALYSIS 97
5.19.1 EXPORT SCENARIO OF ELECTRONIC INTEGRATED CIRCUITS AND PARTS THEREOF 97
FIGURE 22 EXPORT OF ELECTRONIC INTEGRATED CIRCUITS AND PARTS THEREOF, BY KEY COUNTRY, 2015–2022 (USD BILLION) 97
5.19.2 IMPORT SCENARIO OF ELECTRONIC INTEGRATED CIRCUITS AND PARTS THEREOF 98
FIGURE 23 IMPORT OF ELECTRONIC INTEGRATED CIRCUITS AND PARTS THEREOF, BY KEY COUNTRY, 2015–2022 (USD BILLION) 98
6 LBS AND RTLS MARKET, BY OFFERING 99
6.1 INTRODUCTION 100
FIGURE 24 SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 100
6.1.1 OFFERINGS: LBS AND RTLS MARKET DRIVERS 100
TABLE 18 LBS AND RTLS MARKET, BY OFFERING, 2017–2022 (USD MILLION) 101
TABLE 19 LBS AND RTLS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 101
6.2 PLATFORMS 101
6.2.1 GROWING NEED TO ENHANCE FEATURES OF LOCATION-BASED AND REAL-TIME LOCATION PLATFORMS TO FUEL MARKET GROWTH 101
TABLE 20 PLATFORMS: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 102
TABLE 21 PLATFORMS: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 102
6.3 SERVICES 102
6.3.1 GROWING DEMAND FOR MODERN INFORMATION SERVICES TO BOLSTER MARKET 102
TABLE 22 SERVICES: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 103
TABLE 23 SERVICES: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 103
TABLE 24 LBS AND RTLS MARKET, BY SERVICE, 2017–2022 (USD MILLION) 103
TABLE 25 LBS AND RTLS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 103
6.3.2 DEPLOYMENT & INTEGRATION 105
TABLE 26 DEPLOYMENT & INTEGRATION: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 105
TABLE 27 DEPLOYMENT & INTEGRATION: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 105
6.3.3 APPLICATION SUPPORT & MAINTENANCE 105
TABLE 28 APPLICATION SUPPORT & MAINTENANCE: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 106
TABLE 29 APPLICATION SUPPORT & MAINTENANCE: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 106
6.3.4 CONSULTING & TRAINING 106
TABLE 30 CONSULTING & TRAINING: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 107
TABLE 31 CONSULTING & TRAINING: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 107
6.4 HARDWARE 107
6.4.1 INCREASING USE OF EMBEDDED SENSORS AND LONG-LASTING INTERNAL BATTERIES TO FUEL MARKET 107
TABLE 32 HARDWARE: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 108
TABLE 33 HARDWARE: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 108
7 LBS AND RTLS MARKET, BY LOCATION TYPE 109
7.1 INTRODUCTION 110
FIGURE 25 INDOOR SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 110
7.1.1 LOCATION TYPES: LBS AND RTLS MARKET DRIVERS 110
TABLE 34 LBS AND RTLS MARKET, BY LOCATION TYPE, 2017–2022 (USD MILLION) 110
TABLE 35 LBS AND RTLS MARKET, BY LOCATION TYPE, 2023–2028 (USD MILLION) 111
7.2 OUTDOOR 111
7.2.1 RISING DEMAND FOR OUTDOOR POSITIONING SYSTEMS IN COMPANIES TO ACCELERATE MARKET GROWTH 111
TABLE 36 OUTDOOR: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 111
TABLE 37 OUTDOOR: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 112
7.3 INDOOR 112
7.3.1 INCREASING NEED TO ACCURATELY TRACK INVENTORY TO BOOST MARKET 112
TABLE 38 INDOOR: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 113
TABLE 39 INDOOR: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 113
8 LBS AND RTLS MARKET, BY APPLICATION 114
8.1 INTRODUCTION 115
FIGURE 26 LOCATION-BASED HEALTH MONITORING SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 115
8.1.1 APPLICATIONS: LBS AND RTLS MARKET DRIVERS 115
TABLE 40 LBS AND RTLS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 116
TABLE 41 LBS AND RTLS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 116
8.2 TRACKING & NAVIGATION 116
8.2.1 WAYFINDING APPS TO AID INDOOR NAVIGATION 116
TABLE 42 TRACKING & NAVIGATION: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 117
TABLE 43 TRACKING & NAVIGATION: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 117
8.3 MARKETING & ADVERTISING 117
8.3.1 INCREASE IN EFFECTIVENESS OF ONLINE ADVERTISEMENTS TO FOSTER MARKET GROWTH 117
TABLE 44 MARKETING & ADVERTISING: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 118
TABLE 45 MARKETING & ADVERTISING: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 118
8.4 LOCATION-BASED SOCIAL NETWORKS 118
8.4.1 GROWING POPULARITY OF SOCIAL NETWORKING APPS TO DRIVE MARKET 118
TABLE 46 LOCATION-BASED SOCIAL NETWORKS: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 118
TABLE 47 LOCATION-BASED SOCIAL NETWORKS: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 119
8.5 LOCATION-BASED HEALTH MONITORING 119
8.5.1 RISING NEED FOR ASSISTIVE SYSTEMS TO BOOST DEMAND FOR LOCATION-BASED HEALTH MONITORING 119
TABLE 48 LOCATION-BASED HEALTH MONITORING: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 119
TABLE 49 LOCATION-BASED HEALTH MONITORING: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 120
8.6 OTHER APPLICATIONS 120
TABLE 50 OTHER APPLICATIONS: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 120
TABLE 51 OTHER APPLICATIONS: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 121
9 LBS AND RTLS MARKET, BY VERTICAL 122
9.1 INTRODUCTION 123
FIGURE 27 HEALTHCARE VERTICAL TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 123
9.1.1 VERTICALS: LBS AND RTLS MARKET DRIVERS 123
TABLE 52 LBS AND RTLS MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 124
TABLE 53 LBS AND RTLS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 124
9.2 TRANSPORTATION & LOGISTICS 125
9.2.1 RISING NEED TO TRACK BUSINESS ASSETS AND REDUCE COSTS TO PROPEL MARKET 125
TABLE 54 TRANSPORTATION & LOGISTICS: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 125
TABLE 55 TRANSPORTATION & LOGISTICS: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 126
9.2.2 TRANSPORTATION & LOGISTICS: LBS AND RTLS USE CASES 126
9.3 RETAIL 126
9.3.1 GROWING IMPORTANCE OF IMPROVING CUSTOMER EXPERIENCE TO BOOST MARKET 126
TABLE 56 RETAIL: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 127
TABLE 57 RETAIL: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 127
9.3.2 RETAIL: LBS AND RTLS USE CASES 127
9.4 GOVERNMENT 128
9.4.1 RISING NEED TO MONITOR DEVELOPMENT AND ALLOCATION OF RESOURCES TO ACCELERATE MARKET GROWTH 128
TABLE 58 GOVERNMENT: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 128
TABLE 59 GOVERNMENT: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 128
9.4.2 GOVERNMENT: LBS AND RTLS USE CASES 128
9.5 MANUFACTURING 129
9.5.1 RISING NEED TO STREAMLINE OPERATIONS AND INCREASE STAFF SECURITY TO BOOST MARKET 129
TABLE 60 MANUFACTURING: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 130
TABLE 61 MANUFACTURING: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 130
9.5.2 MANUFACTURING: LBS AND RTLS USE CASES 130
9.6 TOURISM & HOSPITALITY 131
9.6.1 INCREASING USE OF LOCATION-BASED AND REAL-TIME LOCATION SYSTEMS TO ENHANCE CUSTOMER EXPERIENCE 131
TABLE 62 TOURISM & HOSPITALITY: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 131
TABLE 63 TOURISM & HOSPITALITY: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 131
9.6.2 TOURISM & HOSPITALITY: LBS AND RTLS USE CASES 132

9.7 HEALTHCARE 132
9.7.1 INCREASING ADOPTION OF LOCATION-BASED AND REAL-TIME LOCATION SOLUTIONS TO DRIVE MARKET GROWTH 132
TABLE 64 HEALTHCARE: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 132
TABLE 65 HEALTHCARE: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 133
9.7.2 HEALTHCARE: LBS AND RTLS USE CASES 133
9.8 MEDIA & ENTERTAINMENT 133
9.8.1 PERSONAL LOCATION INTELLIGENCE AND LOCATION ANALYTICS TO DRIVE MARKET 133
TABLE 66 MEDIA & ENTERTAINMENT: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 134
TABLE 67 MEDIA & ENTERTAINMENT: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 134
9.8.2 MEDIA & ENTERTAINMENT: LBS AND RTLS USE CASES 134
9.9 OTHER VERTICALS 135
TABLE 68 OTHER VERTICALS: LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 136
TABLE 69 OTHER VERTICALS: LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 136
10 LBS AND RTLS MARKET, BY TECHNOLOGY 137
10.1 INTRODUCTION 138
10.1.1 TECHNOLOGIES: LBS AND RTLS MARKET DRIVERS 138
10.2 SATELLITE, MICROWAVE, AND INFRARED REMOTE SENSING 138
10.2.1 INCREASING DEMAND FOR THEMATIC MAPPING AND GEOGRAPHIC INTELLIGENCE TO PROPEL MARKET GROWTH 138
10.3 OTDOA AND E-OTD 139
10.3.1 RISING NEED FOR LOCATION TRACKING, PARTICULARLY IN CELLULAR NETWORKS, TO DRIVE MARKET 139
10.4 RFID AND NFC 139
10.4.1 SPIKE IN DEMAND FOR TRACKING, TRACING, MONITORING, AND EMERGENCY MANAGEMENT APPLICATIONS TO ACCELERATE MARKET GROWTH 139
10.5 CONTEXT-AWARE TECHNOLOGIES 140
10.5.1 SURGE IN USE OF SMARTPHONES AND SOCIAL NETWORKING PLATFORMS TO OPEN NEW AVENUES FOR CONTEXTUAL ADVERTISING 140
10.6 WI-FI/WLAN 140
10.6.1 NEED FOR APPROXIMATING LOCATION BASED ON KNOWN RADIO PROPAGATION CHARACTERISTICS TO DRIVE MARKET 140
10.7 UWB 141
10.7.1 ABILITY TO TRANSMIT EXTREMELY LARGE AMOUNTS OF DATA TO PROPEL MARKET GROWTH 141
10.8 BT/BLE 141
10.8.1 INFORMED DECISION-MAKING AND ENHANCED OPERATIONAL CONTROL TO PROPEL MARKET 141
10.9 OTHER TECHNOLOGIES 141
10.9.1 A-GPS 141
10.9.2 BEACONS 141
10.9.3 ZIGBEE 142
10.9.4 ULTRASOUND 142
11 LBS AND RTLS MARKET, BY REGION 143
11.1 INTRODUCTION 144
FIGURE 28 NORTH AMERICA TO LEAD MARKET DURING FORECAST PERIOD 144
TABLE 70 LBS AND RTLS MARKET, BY REGION, 2017–2022 (USD MILLION) 144
TABLE 71 LBS AND RTLS MARKET, BY REGION, 2023–2028 (USD MILLION) 145
11.2 NORTH AMERICA 145
11.2.1 NORTH AMERICA: LBS AND RTLS MARKET DRIVERS 145
11.2.2 NORTH AMERICA: RECESSION IMPACT 145
FIGURE 29 NORTH AMERICA: LBS AND RTLS MARKET SNAPSHOT 146
TABLE 72 NORTH AMERICA: LBS AND RTLS MARKET, BY OFFERING, 2017–2022 (USD MILLION) 146
TABLE 73 NORTH AMERICA: LBS AND RTLS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 146
TABLE 74 NORTH AMERICA: LBS AND RTLS MARKET, BY SERVICE, 2017–2022 (USD MILLION) 147
TABLE 75 NORTH AMERICA: LBS AND RTLS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 147
TABLE 76 NORTH AMERICA: LBS AND RTLS MARKET, BY LOCATION TYPE, 2017–2022 (USD MILLION) 147
TABLE 77 NORTH AMERICA: LBS AND RTLS MARKET, BY LOCATION TYPE, 2023–2028 (USD MILLION) 147
TABLE 78 NORTH AMERICA: LBS AND RTLS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 148
TABLE 79 NORTH AMERICA: LBS AND RTLS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 148
TABLE 80 NORTH AMERICA: LBS AND RTLS MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 148
TABLE 81 NORTH AMERICA: LBS AND RTLS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 149
TABLE 82 NORTH AMERICA: LBS AND RTLS MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 149
TABLE 83 NORTH AMERICA: LBS AND RTLS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 149
11.2.3 US 150
11.2.3.1 Easy availability of indoor and outdoor location technologies to drive market 150
TABLE 84 US: LBS AND RTLS MARKET, BY OFFERING, 2017–2022 (USD MILLION) 150
TABLE 85 US: LBS AND RTLS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 150
TABLE 86 US: LBS AND RTLS MARKET, BY SERVICE, 2017–2022 (USD MILLION) 150
TABLE 87 US: LBS AND RTLS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 152
TABLE 88 US: LBS AND RTLS MARKET, BY LOCATION TYPE, 2017–2022 (USD MILLION) 152
TABLE 89 US: LBS AND RTLS MARKET, BY LOCATION TYPE, 2023–2028 (USD MILLION) 152
TABLE 90 US: LBS AND RTLS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 152
TABLE 91 US: LBS AND RTLS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 153
TABLE 92 US: LBS AND RTLS MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 153
TABLE 93 US: LBS AND RTLS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 153
11.2.4 CANADA 154
11.2.4.1 Rising infrastructural developments and investments to boost market 154
TABLE 94 CANADA: LBS AND RTLS MARKET, BY OFFERING, 2017–2022 (USD MILLION) 154
TABLE 95 CANADA: LBS AND RTLS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 154
TABLE 96 CANADA: LBS AND RTLS MARKET, BY SERVICE, 2017–2022 (USD MILLION) 154
TABLE 97 CANADA: LBS AND RTLS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 155
TABLE 98 CANADA: LBS AND RTLS MARKET, BY LOCATION TYPE, 2017–2022 (USD MILLION) 155
TABLE 99 CANADA: LBS AND RTLS MARKET, BY LOCATION TYPE, 2023–2028 (USD MILLION) 155
TABLE 100 CANADA: LBS AND RTLS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 155
TABLE 101 CANADA: LBS AND RTLS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 156
TABLE 102 CANADA: LBS AND RTLS MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 156
TABLE 103 CANADA: LBS AND RTLS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 156
11.3 EUROPE 157
11.3.1 EUROPE: LBS AND RTLS MARKET DRIVERS 157
11.3.2 EUROPE: RECESSION IMPACT 157
TABLE 104 EUROPE: LBS AND RTLS MARKET, BY OFFERING, 2017–2022 (USD MILLION) 157
TABLE 105 EUROPE: LBS AND RTLS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 158
TABLE 106 EUROPE: LBS AND RTLS MARKET, BY SERVICE, 2017–2022 (USD MILLION) 158
TABLE 107 EUROPE: LBS AND RTLS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 158
TABLE 108 EUROPE: LBS AND RTLS MARKET, BY LOCATION TYPE, 2017–2022 (USD MILLION) 158
TABLE 109 EUROPE: LBS AND RTLS MARKET, BY LOCATION TYPE, 2023–2028 (USD MILLION) 158
TABLE 110 EUROPE: LBS AND RTLS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 159
TABLE 111 EUROPE: LBS AND RTLS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 159
TABLE 112 EUROPE: LBS AND RTLS MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 159
TABLE 113 EUROPE: LBS AND RTLS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 161
TABLE 114 EUROPE: LBS AND RTLS MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 161
TABLE 115 EUROPE: LBS AND RTLS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 161
11.3.3 UK 162
11.3.3.1 Growing adoption of smartphones to bolster market growth 162
TABLE 116 UK: LBS AND RTLS MARKET, BY OFFERING, 2017–2022 (USD MILLION) 162
TABLE 117 UK: LBS AND RTLS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 162
TABLE 118 UK: LBS AND RTLS MARKET, BY SERVICE, 2017–2022 (USD MILLION) 162
TABLE 119 UK: LBS AND RTLS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 163
TABLE 120 UK: LBS AND RTLS MARKET, BY LOCATION TYPE, 2017–2022 (USD MILLION) 163
TABLE 121 UK: LBS AND RTLS MARKET, BY LOCATION TYPE, 2023–2028 (USD MILLION) 163
TABLE 122 UK: LBS AND RTLS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 163
TABLE 123 UK: LBS AND RTLS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 164
TABLE 124 UK: LBS AND RTLS MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 164
TABLE 125 UK: LBS AND RTLS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 164
11.3.4 GERMANY 165
11.3.4.1 Growing demand for smart infrastructure systems to accelerate market growth 165
TABLE 126 GERMANY: LBS AND RTLS MARKET, BY OFFERING, 2017–2022 (USD MILLION) 165
TABLE 127 GERMANY: LBS AND RTLS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 165
TABLE 128 GERMANY: LBS AND RTLS MARKET, BY SERVICE, 2017–2022 (USD MILLION) 165
TABLE 129 GERMANY: LBS AND RTLS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 166
TABLE 130 GERMANY: LBS AND RTLS MARKET, BY LOCATION TYPE, 2017–2022 (USD MILLION) 166
TABLE 131 GERMANY: LBS AND RTLS MARKET, BY LOCATION TYPE, 2023–2028 (USD MILLION) 166
TABLE 132 GERMANY: LBS AND RTLS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 166
TABLE 133 GERMANY: LBS AND RTLS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 167
TABLE 134 GERMANY: LBS AND RTLS MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 167
TABLE 135 GERMANY: LBS AND RTLS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 167
11.3.5 ITALY 168
11.3.5.1 Surging demand for advanced technologies to fuel growth 168
11.3.6 FRANCE 168
11.3.6.1 Increasing investments by government to propel market 168
11.3.7 SPAIN 168
11.3.7.1 Increasing investments by major vendors to drive market 168
11.3.8 NORDICS 168
11.3.8.1 Growing adoption of advanced technologies to boost market 168
11.3.9 REST OF EUROPE 169
11.4 ASIA PACIFIC 169
11.4.1 ASIA PACIFIC: LBS AND RTLS MARKET DRIVERS 169
11.4.2 ASIA PACIFIC: RECESSION IMPACT 169
FIGURE 30 ASIA PACIFIC: LBS AND RTLS MARKET SNAPSHOT 170
TABLE 136 ASIA PACIFIC: LBS AND RTLS MARKET, BY OFFERING, 2017–2022 (USD MILLION) 170
TABLE 137 ASIA PACIFIC: LBS AND RTLS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 171
TABLE 138 ASIA PACIFIC: LBS AND RTLS MARKET, BY SERVICE, 2017–2022 (USD MILLION) 171
TABLE 139 ASIA PACIFIC: LBS AND RTLS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 171
TABLE 140 ASIA PACIFIC: LBS AND RTLS MARKET, BY LOCATION TYPE, 2017–2022 (USD MILLION) 171
TABLE 141 ASIA PACIFIC: LBS AND RTLS MARKET, BY LOCATION TYPE, 2023–2028 (USD MILLION) 171
TABLE 142 ASIA PACIFIC: LBS AND RTLS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 172
TABLE 143 ASIA PACIFIC: LBS AND RTLS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 172
TABLE 144 ASIA PACIFIC: LBS AND RTLS MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 172
TABLE 145 ASIA PACIFIC: LBS AND RTLS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 174
TABLE 146 ASIA PACIFIC: LBS AND RTLS MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 174
TABLE 147 ASIA PACIFIC: LBS AND RTLS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 174
11.4.3 CHINA 175
11.4.3.1 Growing demand for location-based services in various industries to boost market 175
TABLE 148 CHINA: LBS AND RTLS MARKET, BY OFFERING, 2017–2022 (USD MILLION) 175
TABLE 149 CHINA: LBS AND RTLS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 175
TABLE 150 CHINA: LBS AND RTLS MARKET, BY SERVICE, 2017–2022 (USD MILLION) 175
TABLE 151 CHINA: LBS AND RTLS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 176
TABLE 152 CHINA: LBS AND RTLS MARKET, BY LOCATION TYPE, 2017–2022 (USD MILLION) 176
TABLE 153 CHINA: LBS AND RTLS MARKET, BY LOCATION TYPE, 2023–2028 (USD MILLION) 176
TABLE 154 CHINA: LBS AND RTLS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 176
TABLE 155 CHINA: LBS AND RTLS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 177
TABLE 156 CHINA: LBS AND RTLS MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 177
TABLE 157 CHINA: LBS AND RTLS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 177
11.4.4 JAPAN 178
11.4.4.1 Rising adoption of GPS-enabled solutions to fuel market growth 178
TABLE 158 JAPAN: LBS AND RTLS MARKET, BY OFFERING, 2017–2022 (USD MILLION) 178
TABLE 159 JAPAN: LBS AND RTLS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 178
TABLE 160 JAPAN: LBS AND RTLS MARKET, BY SERVICE, 2017–2022 (USD MILLION) 178
TABLE 161 JAPAN: LBS AND RTLS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 179
TABLE 162 JAPAN: LBS AND RTLS MARKET, BY LOCATION TYPE, 2017–2022 (USD MILLION) 179
TABLE 163 JAPAN: LBS AND RTLS MARKET, BY LOCATION TYPE, 2023–2028 (USD MILLION) 179
TABLE 164 JAPAN: LBS AND RTLS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 179
TABLE 165 JAPAN: LBS AND RTLS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 180
TABLE 166 JAPAN: LBS AND RTLS MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 180
TABLE 167 JAPAN: LBS AND RTLS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 180
11.4.5 INDIA 181
11.4.5.1 Rising demand for accurate navigation and mapping services to drive market 181
11.4.6 AUSTRALIA & NEW ZEALAND 181
11.4.6.1 Increasing need for location intelligence services to accelerate market growth 181
11.4.7 SOUTH KOREA 181
11.4.7.1 Expansion of IoT ecosystem and development of advanced 5G infrastructure to drive market 181
11.4.8 SOUTHEAST ASIA 182
11.4.8.1 Growing need for digitization to propel market growth 182
11.4.9 REST OF ASIA PACIFIC 182
11.5 MIDDLE EAST & AFRICA 182
11.5.1 MIDDLE EAST & AFRICA: LBS AND RTLS MARKET DRIVERS 182
11.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 183
TABLE 168 MIDDLE EAST & AFRICA: LBS AND RTLS MARKET, BY OFFERING, 2017–2022 (USD MILLION) 183
TABLE 169 MIDDLE EAST & AFRICA: LBS AND RTLS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 183
TABLE 170 MIDDLE EAST & AFRICA: LBS AND RTLS MARKET, BY SERVICE, 2017–2022 (USD MILLION) 183
TABLE 171 MIDDLE EAST & AFRICA: LBS AND RTLS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 184
TABLE 172 MIDDLE EAST & AFRICA: LBS AND RTLS MARKET, BY LOCATION TYPE, 2017–2022 (USD MILLION) 184
TABLE 173 MIDDLE EAST & AFRICA: LBS AND RTLS MARKET, BY LOCATION TYPE, 2023–2028 (USD MILLION) 184
TABLE 174 MIDDLE EAST & AFRICA: LBS AND RTLS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 184
TABLE 175 MIDDLE EAST & AFRICA: LBS AND RTLS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 186
TABLE 176 MIDDLE EAST & AFRICA: LBS AND RTLS MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 186
TABLE 177 MIDDLE EAST & AFRICA: LBS AND RTLS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 186
TABLE 178 MIDDLE EAST & AFRICA: LBS AND RTLS MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 187
TABLE 179 MIDDLE EAST & AFRICA: LBS AND RTLS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 187
TABLE 180 MIDDLE EAST & AFRICA: LBS AND RTLS MARKET, BY GCC COUNTRY, 2017–2022 (USD MILLION) 187
TABLE 181 MIDDLE EAST & AFRICA: LBS AND RTLS MARKET, BY GCC COUNTRY, 2023–2028 (USD MILLION) 187
11.5.3 GCC COUNTRIES 189
11.5.3.1 UAE 189
11.5.3.1.1 Technological advancements and ongoing digital transformation initiatives to boost market 189
11.5.3.2 KSA 189
11.5.3.2.1 Government initiatives and technological improvements to accelerate market growth 189
11.5.3.3 Rest of GCC countries 189
11.5.4 SOUTH AFRICA 190
11.5.4.1 Rising demand for asset tracking and increasing mobile phone penetration to fuel market growth 190
11.5.5 REST OF MIDDLE EAST & AFRICA 190
11.6 LATIN AMERICA 190
11.6.1 LATIN AMERICA: LBS AND RTLS MARKET DRIVERS 190
11.6.2 LATIN AMERICA: RECESSION IMPACT 191
TABLE 182 LATIN AMERICA: LBS AND RTLS MARKET, BY OFFERING, 2017–2022 (USD MILLION) 191
TABLE 183 LATIN AMERICA: LBS AND RTLS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 191
TABLE 184 LATIN AMERICA: LBS AND RTLS MARKET, BY SERVICE, 2017–2022 (USD MILLION) 191
TABLE 185 LATIN AMERICA: LBS AND RTLS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 192
TABLE 186 LATIN AMERICA: LBS AND RTLS MARKET, BY LOCATION TYPE, 2017–2022 (USD MILLION) 192
TABLE 187 LATIN AMERICA: LBS AND RTLS MARKET, BY LOCATION TYPE, 2023–2028 (USD MILLION) 192
TABLE 188 LATIN AMERICA: LBS AND RTLS MARKET, BY APPLICATION, 2017–2022 (USD MILLION) 192
TABLE 189 LATIN AMERICA: LBS AND RTLS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 193
TABLE 190 LATIN AMERICA: LBS AND RTLS MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 193
TABLE 191 LATIN AMERICA: LBS AND RTLS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 193
TABLE 192 LATIN AMERICA: LBS AND RTLS MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 194
TABLE 193 LATIN AMERICA: LBS AND RTLS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 194
11.6.3 BRAZIL 194
11.6.3.1 Growing emphasis on digitalization and adoption of advanced technologies to fuel market growth 194
11.6.4 MEXICO 194
11.6.4.1 Need for operational efficiency to trigger market growth 194
11.6.5 REST OF LATIN AMERICA 195
12 COMPETITIVE LANDSCAPE 196
12.1 OVERVIEW 196
12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 196
12.2.1 OVERVIEW OF STRATEGIES ADOPTED BY KEY LBS AND RTLS PROVIDERS 196
12.3 REVENUE ANALYSIS 198
FIGURE 31 HISTORICAL REVENUE ANALYSIS, 2020–2022 198
12.4 MARKET SHARE ANALYSIS 198
FIGURE 32 MARKET SHARE ANALYSIS, 2022 199
TABLE 194 LBS AND RTLS MARKET: DEGREE OF COMPETITION 199
12.5 COMPANY EVALUATION MATRIX 200
12.5.1 STARS 200
12.5.2 EMERGING LEADERS 200
12.5.3 PERVASIVE PLAYERS 200
12.5.4 PARTICIPANTS 200
FIGURE 33 COMPANY EVALUATION MATRIX FOR KEY PLAYERS, 2022 201
12.5.5 COMPANY FOOTPRINT 201
TABLE 195 OVERALL COMPANY FOOTPRINT 201
TABLE 196 OFFERING FOOTPRINT 202
TABLE 197 VERTICAL FOOTPRINT 203
TABLE 198 REGIONAL FOOTPRINT 204
12.6 STARTUP/SME EVALUATION MATRIX 205
12.6.1 PROGRESSIVE COMPANIES 205
12.6.2 RESPONSIVE COMPANIES 205
12.6.3 DYNAMIC COMPANIES 205
12.6.4 STARTING BLOCKS 206
FIGURE 34 COMPANY STARTUP/SME EVALUATION MATRIX, 2022 206
12.6.5 COMPETITIVE BENCHMARKING 207
TABLE 199 DETAILED LIST OF KEY STARTUPS/SMES 207
TABLE 200 COMPETITIVE BENCHMARKING 207
12.7 COMPETITIVE SCENARIO AND TRENDS 209
12.7.1 PRODUCT LAUNCHES 209
TABLE 201 LBS AND RTLS MARKET: PRODUCT LAUNCHES, 2020–2023 209
12.7.2 DEALS 210
TABLE 202 LBS AND RTLS MARKET: DEALS, 2020–2023 210
12.8 LBS AND RTLS MARKET: PRODUCT BENCHMARKING 212
12.8.1 PROMINENT LBS AND RTLS VENDORS 212
TABLE 203 COMPARATIVE ANALYSIS OF PROMINENT LBS AND RTLS VENDORS 212
12.9 VALUATION AND FINANCIAL METRICS OF KEY LBS AND RTLS PROVIDERS 213
FIGURE 35 VALUATION AND FINANCIAL METRICS OF KEY LBS AND RTLS VENDORS 213

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Table of Contents

Summary

MarketsandMarkets forecasts that the LBS and RTLS market size is projected to grow from USD 24.7 billion in 2023 to USD 60.4 billion by 2028, at a CAGR of 19.6% during the forecast period. With the growing adoption of hybrid LBS and RTLS platforms—wherein primary RTLS technologies, such as RFID, Wi-Fi, UWB, and BLE, are integrated with secondary location positioning technologies, such as IR, ultrasound, and GPS—the demand for gateways, IR sensors, ultrasound microphones, environmental sensors, and other hardware Offerings is expected to increase steadily during the forecast period.
“By location type, the Indoor segment is expected to grow with the highest CAGR during the forecast period.”
Indoor positioning involves the tracking of data, objects, or individuals within a confined space using various methods such as magnetic fields, acoustic signals, radio waves, or sensory information collected by interconnected devices. This technology facilitates real-time data monitoring, enabling the visualization of visitor behavior and preferences. In the past, GPS was utilized for similar purposes, but the advent of indoor location positioning technologies became necessary to overcome signal interference caused by solid walls. Unlike GPS, indoor navigation lacks a universal standard method. For instance, Google employs Wi-Fi technology for location tracking, while the Broadcom chip supports indoor location systems using Wi-Fi, Bluetooth, and NFC. Apple introduced iBeacon, a Bluetooth Low Energy (BLE)-based technology, to offer location-based information and services to iPhones and other iOS devices. The development of indoor navigation systems aims to achieve highly accurate localization, addressing the limitations of GPS in enclosed spaces..
Indoor positioning technologies can be classified into two broad categories: Radio Frequency (RF)-based and Non-Radio Frequency (NRF)-based technologies. Conventional indoor localization technologies mainly include Wi-Fi, RFID, Zigbee, ultrasonic, Bluetooth, UWB, cellular network, and IR. The use of wireless signals, such as Wi-Fi and Bluetooth, for indoor navigation is rising, owing to the advent of personal wireless communication technologies and the proliferation of personal communication devices.
“By application, the tracking and navigation segment is expected to hold the largest market size during the forecast period.”
LBS and RTLS technologies are used in the tracking and navigation application for driver assistance, passenger information, and vehicle management. LBSs are widely used in vehicle navigation systems to assist drivers and provide real-time traffic information. For instance, Waze, a GPS navigation software app (owned by Google), crowdsources traffic and road information to give drivers real-time navigation support.
LBS and tracking techniques are now widely used for vehicle management and logistics tracking. In recent years, applications beyond car navigation and vehicle management have emerged. For instance, applications to find available on-street parking spaces, safety warnings, and multimodal have been introduced for driver assistance and passenger guidance. Some studies use LBSs to promote healthier, greener (lower CO2 emissions), and more active mobility behaviors. Some other examples of LBS and RTLS platforms for tracking and navigation include navigation for the visually impaired, fall detection, and lone worker protection.
“Asia Pacific is expected to grow with the highest CAGR during the forecast period.”
The Asia Pacific LBS and RTLS market is experiencing robust growth, driven by factors such as a burgeoning population, technological advancements, and significant economic expansion in key countries like China, India, Australia, Japan, Singapore, and Hong Kong. The region's diverse landscape offers substantial opportunities for LBS and RTLS. With the adoption of advanced technologies like indoor positioning and the increasing demand for personalized healthcare solutions, the Asia Pacific market is positioned as a major player in the global LBS and RTLS landscape. This growth is characterized by dynamic developments in various industries and a surge in innovative applications. In rapidly growing economies such as China and India, the growing demand to improve supply chain operations and the government's efforts to standardize LBS and RTLS technologies drive the market's growth.

Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

 By Company: Tier 1–62%, Tier 2–23%, and Tier 3–15%
 By Designation: C-Level Executives–38, Director Level–30%, and Others–32%
 By Region: North America–40%, Europe–15%, APAC–35%, Middle East and Africa –5%, Latin America – 5%
The major players in the LBS and RTLS market are Cisco (US), Google (US), IBM (US), Microsoft (US), Oracle (US), Ericsson (Sweden), Qualcomm (US), TomTom (Netherlands), Zebra Technologies (US), ESRI (US), Teldio (Canada), HERE (Netherlands), Ubisense (UK), Apple (US), etc. These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their footprint in the LBS and RTLS market.

Research Coverage
The report segments the global LBS and RTLS market based on offerings classified into Platform, Service, and Hardware. By Service, the market has been segmented into Deployment and Integration, Application Support and Maintenance, Consulting and Training. By Location type, the market has been segmented into Outdoor and Indoor. By Application, the market has been segmented into Tracking and navigation, Marketing and advertising, Location-Based Social Networks, Location-Based Health Monitoring, and Other Applications. By Technology, the market has been segmented into Satellite, Microwave, and Infrared Remote Sensing, OTDOA and E-OTD, RFID and NFC, Context-aware technologies, Wi-Fi/WLAN, Ulta Wide Band, Bluetooth/BLE, and Others. By Vertical, the market has been segmented into Transportation & Logistics, Retail, Government, Manufacturing, Healthcare & Life Sciences, Tourism & Hospitality, Media & Entertainment, and Other Verticals. The market has been segmented by region into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Key benefits of the report
The report would help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall LBS and RTLS market and the subsegments. This report would help stakeholders understand the competitive landscape and gain insights to position their businesses better and plan suitable go-to-market strategies. The report would help stakeholders understand the market's pulse and provide them with information on the key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:

• Analysis of key drivers (Increasing demand for UWB-based real-time location systems, Rising need for geo-marketing), restraints (High installation and maintenance costs, Data security concerns), opportunities (Growing use of BLE and UWB for indoor proximity services, Rising focus on IoT in healthcare ), and challenges (System irreconcilability and lack of standardization).

• Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and new product and service launches in the LBS and RTLS market.

• Market Development: Comprehensive information about lucrative markets – the report analyses the LBS and RTLS market across varied regions.

• Market Diversification: Exhaustive information about new products and services, untapped geographies, recent developments, and investments in the LBS and RTLS market.

• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players such as Cisco (US), Google (US), IBM (US), Microsoft (US), Oracle (US), Ericsson (Sweden), Qualcomm (US), TomTom (Netherlands), Zebra Technologies (US), ESRI (US), Teldio (Canada), HERE (Netherlands), Ubisense (UK), Apple (US), etc.

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