デジタルバッジ市場：オファリング別（プラットフォームとサービス）、タイプ別（認証、参加、表彰、業績、貢献）、エンドユーザー別（学術、企業、政府、非営利団体）、地域別 - 2028年までの世界予測

Digital Badges Market by Offering (Platforms and Services), Type (Certification, Participation, Recognition, Achievement, Contribution), End User (Academic, Corporate, Government, Non-profit Organizations) and Region - Global Forecast to 2028

デジタルバッジ市場は、2023年に2億米ドルと推定され、2023年から2028年までの年平均成長率は16.5%で、2028年には5億米ドルに達すると予測されている。エコシステムにおける様々な主要プレーヤーが、競争力のある... もっと見る

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サマリー

デジタルバッジ市場は、2023年に2億米ドルと推定され、2023年から2028年までの年平均成長率は16.5%で、2028年には5億米ドルに達すると予測されている。エコシステムにおける様々な主要プレーヤーが、競争力のある多様な市場を形成している。

"オファリング別では、プラットフォームセグメントが予測期間中最大の市場規模を握る"
デジタルバッジプラットフォームは、デジタルバッジの作成、発行、管理、検証を簡素化する幅広い機能を提供する。ユーザーはこれらのソリューションを活用し、テンプレートやメタデータを使用してバッジをデザイン・カスタマイズすることで、ユニークで有益な実績の表現を確保することができます。バッジの発行プロセスは、自動化された手順と手動の承認ワークフローの両方をサポートし、利便性を高めます。効果的なバッジ管理機能により、バッジを簡単に整理し、有効期限を設定し、必要に応じてバッジを更新または取り消すことができます。真正性を維持するために、デジタルバッジソリューションは、埋め込みメタデータや外部検証サービスとの統合などの検証メカニズムを提供します。受信者がウェブサイト、ソーシャル・メディア・プロファイル、またはデジタル・ポートフォリオにバッジを表示できるようにすることで、これらのソリューションは、同僚、潜在的な雇用主、または教育機関と実績を共有する機会を提供し、認識と専門的な成長を促進します。デジタル・バッジ・ソリューションは、組織にも個人にも多くのメリットをもたらします。組織にとって、これらのソリューションは、個人を認識し、モチベーションを高め、継続的な学習とスキル開発を促進するための、具体的で持ち運び可能な方法を提供します。オンライン上の知名度と信頼性を高めることで、デジタルバッジは個人のプロフェッショナルなプロフィールを強化し、キャリアアップの可能性を高めます。
サービス別では、プロフェッショナルサービス分野が予測期間中に最大の市場規模を記録する見込みである。
デジタルバッジのプロフェッショナルサービスは、組織や個人がデジタルバッジを効果的に活用するためのサポートにおいて重要な役割を果たす。これらのサービスは、戦略策定、バッジのデザインと開発、バッジの発行と管理、検証と認証、分析とレポート作成、既存システムとの統合、表彰とプロモーションのサポートなど、デジタルバッジのさまざまな側面において専門的な専門知識と指導を提供する。プロフェッショナル・サービスを活用することで、組織や個人はデジタル・バッジ・プログラムを効果的に計画、設計、実施、管理することができます。サービスプロバイダーは、バッジプログラムのライフサイクル全体を通して、洞察、ベストプラクティス、技術サポートを提供することで、デジタルバッジの適切な使用を保証します。サービス・プロバイダーは、デジタル・バッジが組織の目標に合致し、視覚的に魅力的で、信頼性が高く、容易に検証可能であることを保証します。
「アジア太平洋地域は、予測期間中に2番目に高い成長率を記録する。
アジア太平洋地域は、デジタルバッジとラーニングソリューションの最速成長市場として浮上すると予想される。同地域では、教育機関や企業向けにスマートなeラーニング・ソリューションの導入が始まっている。アジア太平洋地域の企業は、人材開発におけるROIを向上させ、従業員の学習要件を満たし、適切な従業員トレーニングを提供し、定量化可能なビジネス成果を得るために最善を尽くしている。多くの組織は学習予算が限られているため、学習者にトレーニングを提供し、リソースを供給するために、費用対効果にも優れたテクノロジーを活用した学習アプローチを好んでいる。多くのラーニング・ソリューション・ベンダーは、個別化された学習環境を提供し、市場の変動する需要に対応することで、アジア太平洋地域への進出を拡大し、機会を探っている。これらのベンダーは、ソーシャル・ラーニング、モバイル・ラーニング、アダプティブ・ラーニングのソリューションにデジタル・バッジを統合し、継続的な学習環境を提供している。

プライマリーの内訳

この調査には、ソリューションベンダーからティア1企業まで、さまざまな業界専門家による洞察が含まれています。主な内訳は以下の通り：

- 企業タイプ別：ティア1：15%、ティア2：25%、ティア3：60
- 役職別Cレベル -45%、Dレベル -30%、その他 -25
- 地域別北米：45％、欧州：25％、アジア太平洋地域：20％、その他の地域：10
デジタルバッジ市場の主要企業ピアソン（英国）、インストラクチャー（米国）、スキルソフト・コーポレーション（米国）、ピープルサート（英国）、アクレディブル（米国）、パーチメント（米国）、エビゾン（インド）、アクレディトラスト・テクノロジーズ（米国）、バッジクラフト（リトアニア）、Badge List（米国）、Bestr（イタリア）、Basno（米国）、Saarni Learning Oy（フィンランド）、ForAllSystems（米国）、LearningTimes（米国）、Nocti Business Solutions（米国）、Knowledge Catalyst、Learning Vault、Hyperstack（米国）、TruScholar（インド）、CredSure.io（ドイツ）、CertifyMe（米国）、Convergence.Tech（カナダ）、Open Badge Factory（フィンランド）、Sertifier（米国）、Certopus（インド）、Virtualbadge.io（ドイツ）である。これらの企業は、デジタルバッジ市場における足跡を拡大するために、パートナーシップ、契約、提携、新製品の発表、機能強化、買収など、さまざまな成長戦略を採用している。

調査範囲
この調査レポートは、さまざまなセグメントにわたるデジタルバッジ市場規模をカバーしています。この調査レポートは、提供物（プラットフォームとサービス）、タイプ、エンドユーザー、地域など、さまざまなセグメントにわたる市場規模と成長の可能性を推定することを目的としています。この調査には、主要市場プレイヤーの詳細な競合分析、企業プロフィール、製品および事業提供に関する主な見解、最近の動向、市場戦略などが含まれます。
レポート購入の主な利点
本レポートは、世界のデジタルバッジ市場の収益数とサブセグメントに関する最も近い概算の情報を提供し、市場リーダー/新規参入者に役立ちます。本レポートは、利害関係者が競争状況を理解し、事業をより良く位置づけ、適切な市場参入戦略を計画するためのより多くの洞察を得るのに役立ちます。さらに、本レポートは、市場の脈拍を理解し、主要な市場促進要因、阻害要因、課題、および機会に関する情報を提供するために、利害関係者に洞察を提供します。
本レポートは、以下のポイントに関する洞察を提供します：

デジタルバッジ市場の成長に影響を与える主な促進要因（オンライン教育導入の増加、従業員の職業能力開発への注目の高まり、デジタルバッジへのブロックチェーンの利用）、阻害要因（発展途上国におけるITインフラの不足）、機会（教育業界における生涯学習とゲーミフィケーションの重視の高まり）、課題（デジタルバッジに相当するものの不足と教育機関の予算制約）の分析。製品開発／イノベーション：デジタルバッジ市場における今後の技術、研究開発活動、新製品・サービス発表に関する詳細な洞察。市場開発：有利な市場に関する包括的情報 - 当レポートでは、様々な地域のデジタルバッジ市場を分析しています。市場の多様化：デジタルバッジ市場における新製品＆サービス、未開拓地域、最新動向、投資に関する詳細な情報を提供します。競合評価：Pearson (英国)、Instructure (米国)、SkillSoft Corporation (米国)、PeopleCert (英国)、Accredible (米国)、Parchment (米国)、EbizON (インド)、Accreditrust Technologies (米国)、Badgecraft（リトアニア）、Badge List（米国）、Bestr（イタリア）、Basno（米国）、Saarni Learning Oy（フィンランド）、ForAllSystems（米国）、LearningTimes（米国）、Nocti Business Solutions（米国）、Knowledge Catalyst、Learning Vault、Hyperstack（米国）、TruScholar（インド）、CredSure.io（ドイツ）、CertifyMe（米国）、Convergence.Tech（カナダ）、Open Badge Factory（フィンランド）、Sertifier（米国）、Certopus（インド）、Virtualbadge.io（ドイツ）。

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1 INTRODUCTION 30
1.1 STUDY OBJECTIVES 30
1.2 MARKET DEFINITION 30
1.3 STUDY SCOPE 31
1.3.1 MARKET SEGMENTATION 31
FIGURE 1 DIGITAL BADGES MARKET SEGMENTATION 31
1.3.2 REGIONS COVERED 31
1.3.3 INCLUSIONS AND EXCLUSIONS 32
1.3.4 YEARS CONSIDERED 32
1.4 CURRENCY CONSIDERED 32
TABLE 1 USD EXCHANGE RATES, 2020–2022 33
1.5 STAKEHOLDERS 33
1.6 RECESSION IMPACT 33
1.7 SUMMARY OF CHANGES 34
2 RESEARCH METHODOLOGY 35
2.1 RESEARCH DATA 35
FIGURE 2 DIGITAL BADGES MARKET: RESEARCH DESIGN 35
2.1.1 SECONDARY DATA 36
2.1.2 PRIMARY DATA 36
2.1.2.1 Breakdown of primary profiles 37
2.1.2.2 Key industry insights 37
2.2 MARKET SIZE ESTIMATION 38
FIGURE 3 APPROACHES USED FOR MARKET SIZE ESTIMATION 38
FIGURE 4 APPROACH 1: SUPPLY-SIDE ANALYSIS OF REVENUE FROM PLATFORMS AND SERVICES 38
2.2.1 BOTTOM-UP APPROACH 39
FIGURE 5 BOTTOM-UP APPROACH 39
FIGURE 6 APPROACH 1 (BOTTOM-UP, SUPPLY SIDE): COLLECTIVE REVENUE OF DIGITAL BADGES VENDORS 39
2.2.2 TOP-DOWN APPROACH 40
FIGURE 7 TOP-DOWN APPROACH 40
2.2.3 DIGITAL BADGES MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 41
FIGURE 8 DEMAND-SIDE ANALYSIS 41
2.3 DATA TRIANGULATION 42
FIGURE 9 DATA TRIANGULATION 42
2.4 RESEARCH ASSUMPTIONS 43
2.5 LIMITATIONS 43
2.6 IMPLICATION OF RECESSION 43
3 EXECUTIVE SUMMARY 44
FIGURE 10 DIGITAL BADGES MARKET GROWTH TREND, 2023–2028 (USD MILLION) 45
FIGURE 11 DIGITAL BADGES MARKET, BY REGION, 2023 46
4 PREMIUM INSIGHTS 47
4.1 BRIEF OVERVIEW OF DIGITAL BADGES MARKET 47
FIGURE 12 INCREASE IN ENROLMENT IN ONLINE COURSES TO DRIVE DIGITAL BADGES MARKET GROWTH DURING FORECAST PERIOD 47
4.2 LEADING SEGMENTS IN DIGITAL BADGES MARKET 47
FIGURE 13 LEADING SEGMENTS IN DIGITAL BADGES MARKET IN 2023 47
4.3 DIGITAL BADGES MARKET, BY OFFERING 48
FIGURE 14 DIGITAL BADGE PLATFORMS TO DOMINATE OVER SERVICES MARKET IN 2023 48
4.4 DIGITAL BADGES MARKET, BY SERVICE 48
FIGURE 15 MANAGED SERVICES TO WITNESS HIGHER GROWTH THAN PROFESSIONAL SERVICES MARKET 48
4.5 DIGITAL BADGES MARKET, BY END USER 48
FIGURE 16 ACADEMIC END USERS TO LEAD MARKET IN 2023 AND 2028 48
5 MARKET OVERVIEW AND INDUSTRY TRENDS 49
5.1 INTRODUCTION 49
5.2 MARKET DYNAMICS 49
FIGURE 17 DIGITAL BADGES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 49
5.2.1 DRIVERS 50
5.2.1.1 Growth in adoption of online education 50
5.2.1.2 Increase in focus on employees’ professional development 50
5.2.1.3 Use of blockchain for digital badges 50
5.2.2 RESTRAINTS 50
5.2.2.1 Lack of IT infrastructure in emerging economies 50
5.2.3 OPPORTUNITIES 51
5.2.3.1 Growth in emphasis on lifelong learning 51
5.2.3.2 Gamification of education industry 51
5.2.4 CHALLENGES 51
5.2.4.1 Lack of digital badge equivalents 51
5.2.4.2 Budget constraints for educational institutions 51
5.3 INDUSTRY TRENDS 52
5.3.1 OPEN BADGE INFRASTRUCTURE 52
FIGURE 18 OPEN BADGE INFRASTRUCTURE 52
5.3.2 ECOSYSTEM ANALYSIS 53
FIGURE 19 DIGITAL BADGES MARKET: ECOSYSTEM 53
TABLE 2 DIGITAL BADGES MARKET: ECOSYSTEM 53
5.3.3 CASE STUDY ANALYSIS 54
5.3.3.1 GMAC uses digital badges to increase visibility of admissions program 54
5.3.3.2 TruScholar modernizing WIRC of ICAI 55
5.3.3.3 JigsawMindz growing its visibility through digital badges 56
5.3.3.4 Hootsuite uses digital badges to recognize and reward learning 56
5.3.4 VALUE CHAIN ANALYSIS 57
FIGURE 20 DIGITAL BADGES MARKET: VALUE CHAIN ANALYSIS 57
5.3.4.1 Government regulatory authorities 57
5.3.4.2 Digital badge solution providers 57
5.3.4.3 Service providers 57
5.3.5 REGULATORY LANDSCAPE 58
5.3.5.1 Regulatory bodies, government agencies, and other organizations 58
TABLE 3 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 58
TABLE 4 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 58
TABLE 5 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 59
TABLE 6 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 59
5.3.5.2 North America 60
5.3.5.2.1 US 60
5.3.5.2.2 Canada 60
5.3.5.3 Europe 60
5.3.5.4 Asia Pacific 60
5.3.5.4.1 China 60
5.3.5.4.2 India 60
5.3.5.5 Middle East & Africa 60
5.3.5.5.1 UAE 60
5.3.5.6 Latin America 60
5.3.5.6.1 Brazil 60
5.3.6 KEY CONFERENCES & EVENTS 61
TABLE 7 DETAILED LIST OF CONFERENCES & EVENTS, 2023–2024 61
5.3.7 PRICING ANALYSIS 62
5.3.7.1 Average selling price of key players 62
TABLE 8 AVERAGE SELLING PRICE RANGES OF SUBSCRIPTION-BASED DIGITAL BADGE SERVICES 62
5.3.7.2 Average selling price trend 62
5.3.8 PORTER’S FIVE FORCE MODEL 63
TABLE 9 IMPACT OF EACH PORTER’S FORCE ON DIGITAL BADGES MARKET 63
5.3.8.1 Threat from new entrants 63
5.3.8.2 Threat from substitutes 63
5.3.8.3 Bargaining power of buyers 63
5.3.8.4 Bargaining power of suppliers 63
5.3.8.5 Intensity of competitive rivalry 63
5.3.9 TECHNOLOGY ANALYSIS 64
5.3.9.1 Blockchain 64
5.3.9.2 Metadata 64
5.3.9.3 Big data 64
5.3.10 PATENT ANALYSIS 64
5.3.10.1 Methodology 64
5.3.10.2 Document types 65
TABLE 10 PATENTS FILED, 2021–2023 65
5.3.10.3 Innovation and patent applications 65
FIGURE 21 NUMBER OF PATENTS GRANTED ANNUALLY, 2021–2023 65
TABLE 11 PATENTS GRANTED IN DIGITAL BADGES MARKET, 2021–2023 65
5.3.11 TRENDS AND DISRUPTIONS IMPACTING BUYERS/CLIENTS 66
6 DIGITAL BADGES MARKET, BY OFFERING 67
6.1 INTRODUCTION 68
FIGURE 22 DIGITAL BADGE SERVICES TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 68
6.1.1 OFFERING: DIGITAL BADGES MARKET DRIVERS 68
TABLE 12 DIGITAL BADGES MARKET, BY OFFERING, 2017–2022 (USD MILLION) 68
TABLE 13 DIGITAL BADGES MARKET, BY OFFERING, 2023–2028 (USD MILLION) 69
6.2 PLATFORMS 69
6.2.1 SHOWCASING EXPERTISE WITH DIGITAL CREDENTIALS 69
TABLE 14 PLATFORMS: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 69
TABLE 15 PLATFORMS: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 70
6.3 SERVICES 70
TABLE 16 SERVICES: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 70
TABLE 17 SERVICES: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 71
TABLE 18 SERVICES: DIGITAL BADGES MARKET, BY TYPE, 2017–2022 (USD MILLION) 71
TABLE 19 SERVICES: DIGITAL BADGES MARKET, BY TYPE, 2023–2028 (USD MILLION) 71
FIGURE 23 MANAGED SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 72
6.3.1 PROFESSIONAL SERVICES 72
6.3.1.1 Gaining competitive edge in digital badges through professional services 72
TABLE 20 PROFESSIONAL SERVICES: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 72
TABLE 21 PROFESSIONAL SERVICES: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 73
6.3.2 MANAGED SERVICES 73
6.3.2.1 Managing digital badges through expert guidance while saving time and cost 73
TABLE 22 MANAGED SERVICES: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 73
TABLE 23 MANAGED SERVICES: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 74
7 DIGITAL BADGES MARKET, BY END USER 75
7.1 INTRODUCTION 76
FIGURE 24 GOVERNMENT SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 76
7.1.1 END USER: DIGITAL BADGES MARKET DRIVERS 76
TABLE 24 DIGITAL BADGES MARKET, BY END USER, 2017–2022 (USD MILLION) 77
TABLE 25 DIGITAL BADGES MARKET, BY END USER, 2023–2028 (USD MILLION) 77
7.2 ACADEMIC 77
7.2.1 NURTURING MOTIVATION AND PERSONALIZED LEARNING 77
TABLE 26 ACADEMIC: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 78
TABLE 27 ACADEMIC: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 78
TABLE 28 ACADEMIC: DIGITAL BADGES MARKET, BY TYPE, 2017–2022 (USD MILLION) 78
TABLE 29 ACADEMIC: DIGITAL BADGES MARKET, BY TYPE, 2023–2028 (USD MILLION) 78
7.2.2 K-12 79
7.2.2.1 Ensuring future-ready school and students 79
TABLE 30 K-12: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 79
TABLE 31 K-12: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 79
7.2.3 HIGHER EDUCATION 80
7.2.3.1 Complementary and supplementary credentials to traditional transcripts 80
TABLE 32 HIGHER EDUCATION: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 80
TABLE 33 HIGHER EDUCATION: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 80
7.3 CORPORATE 81
7.3.1 TANGIBLE REWARDS TO FOSTER EMPLOYEE ENGAGEMENT 81
TABLE 34 CORPORATE: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 81
TABLE 35 CORPORATE: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 82
TABLE 36 CORPORATE: DIGITAL BADGES MARKET, BY TYPE, 2017–2022 (USD MILLION) 82
TABLE 37 CORPORATE: DIGITAL BADGES MARKET, BY TYPE, 2023–2028 (USD MILLION) 82
7.3.2 SMES 83
7.3.2.1 Demand to keep track of employee competencies 83
TABLE 38 SMES: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 83
TABLE 39 SMES: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 83
7.3.3 LARGE ENTERPRISES 84
7.3.3.1 Standardization by aligning badge programs with desired skill frameworks to ensure consistency in training efforts 84
TABLE 40 LARGE ENTERPRISES: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 84
TABLE 41 LARGE ENTERPRISES: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 84
7.4 GOVERNMENT 85
7.4.1 STANDARDIZING EMPLOYEE SKILLS ACROSS ESTABLISHED FRAMEWORKS TO MEET ORGANIZATIONAL OBJECTIVES AND BUILD PUBLIC TRUST 85
TABLE 42 GOVERNMENT: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 85
TABLE 43 GOVERNMENT: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 85
7.5 NON-PROFIT ORGANIZATIONS 86
7.5.1 DIGITAL NON-PROFIT CREDENTIALS SHOWCASING EXPERTISE IN SOCIAL GOOD 86
TABLE 44 NON-PROFIT ORGANIZATIONS: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 86
TABLE 45 NON-PROFIT ORGANIZATIONS: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 86
7.6 OTHER END USERS 87
TABLE 46 OTHER END USERS: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 87
TABLE 47 OTHER END USERS: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 87
8 DIGITAL BADGES MARKET, BY TYPE 88
8.1 INTRODUCTION 89
FIGURE 25 PARTICIPATION BADGE TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 89
8.1.1 TYPE: MARKET DRIVERS 89
TABLE 48 DIGITAL BADGES MARKET, BY TYPE, 2017–2022 (USD MILLION) 90
TABLE 49 DIGITAL BADGES MARKET, BY TYPE, 2023–2028 (USD MILLION) 90
8.2 CERTIFICATION BADGES 90
8.2.1 RELIABLE MEANS OF EVALUATING CANDIDATES’ QUALIFICATIONS FOR EMPLOYERS 90
TABLE 50 CERTIFICATION BADGES: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 91
TABLE 51 CERTIFICATION BADGES: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 91
8.3 RECOGNITION BADGES 91
8.3.1 ENHANCING STAKEHOLDER ENGAGEMENT 91
TABLE 52 RECOGNITION BADGES: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 92
TABLE 53 RECOGNITION BADGES: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 92
8.4 PARTICIPATION BADGES 92
8.4.1 MOTIVATING PARTICIPATION AND EXPANDING NETWORKS 92
TABLE 54 PARTICIPATION BADGES: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 93
TABLE 55 PARTICIPATION BADGES: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 93
8.5 ACHIEVEMENT BADGES 93
8.5.1 SHOWCASING ACCOMPLISHMENTS TO BUILD CREDIBILITY 93
TABLE 56 ACHIEVEMENT BADGES: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 94
TABLE 57 ACHIEVEMENT BADGES: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 94
8.6 CONTRIBUTION BADGES 94
8.6.1 RECOGNIZING CONTRIBUTIONS THAT MADE DIFFERENCE 94
TABLE 58 CONTRIBUTION BADGES: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 95
TABLE 59 CONTRIBUTION BADGES: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 95
9 DIGITAL BADGES MARKET, BY REGION 96
9.1 INTRODUCTION 97
TABLE 60 DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 97
TABLE 61 DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 97
9.2 NORTH AMERICA 98
9.2.1 NORTH AMERICA: RECESSION IMPACT 98
9.2.2 NORTH AMERICA: DIGITAL BADGES MARKET DRIVERS 98
FIGURE 26 NORTH AMERICA: MARKET SNAPSHOT 99
TABLE 62 NORTH AMERICA: DIGITAL BADGES MARKET, BY OFFERING, 2017–2022 (USD MILLION) 99
TABLE 63 NORTH AMERICA: DIGITAL BADGES MARKET, BY OFFERING, 2023–2028 (USD MILLION) 100
TABLE 64 NORTH AMERICA: DIGITAL BADGES MARKET, BY SERVICE, 2017–2022 (USD MILLION) 100
TABLE 65 NORTH AMERICA: DIGITAL BADGES MARKET, BY SERVICE, 2023–2028 (USD MILLION) 100
TABLE 66 NORTH AMERICA: DIGITAL BADGES MARKET, BY TYPE, 2017–2022 (USD MILLION) 100
TABLE 67 NORTH AMERICA: DIGITAL BADGES MARKET, BY TYPE, 2023–2028 (USD MILLION) 101
TABLE 68 NORTH AMERICA: DIGITAL BADGES MARKET, BY END USER, 2017–2022 (USD MILLION) 101
TABLE 69 NORTH AMERICA: DIGITAL BADGES MARKET, BY END USER, 2023–2028 (USD MILLION) 101
TABLE 70 NORTH AMERICA: DIGITAL BADGES MARKET, BY ACADEMIC END USER, 2017–2022 (USD MILLION) 102
TABLE 71 NORTH AMERICA: DIGITAL BADGES MARKET, BY ACADEMIC END USER, 2023–2028 (USD MILLION) 102
TABLE 72 NORTH AMERICA: DIGITAL BADGES MARKET, BY CORPORATE END USER, 2017–2022 (USD MILLION) 102
TABLE 73 NORTH AMERICA: DIGITAL BADGES MARKET, BY CORPORATE END USER, 2023–2028 (USD MILLION) 102
TABLE 74 NORTH AMERICA: DIGITAL BADGES MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 103
TABLE 75 NORTH AMERICA: DIGITAL BADGES MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 103
9.2.3 US 103
9.2.3.1 Adopted by big tech corporations to track employee skills and competencies 103
TABLE 76 US: DIGITAL BADGES MARKET, BY OFFERING, 2017–2022 (USD MILLION) 103
TABLE 77 US: DIGITAL BADGES MARKET, BY OFFERING, 2023–2028 (USD MILLION) 104
TABLE 78 US: DIGITAL BADGES MARKET, BY SERVICE, 2017–2022 (USD MILLION) 104
TABLE 79 US: DIGITAL BADGES MARKET, BY SERVICE, 2023–2028 (USD MILLION) 104
TABLE 80 US: DIGITAL BADGES MARKET, BY TYPE, 2017–2022 (USD MILLION) 104
TABLE 81 US: DIGITAL BADGES MARKET, BY TYPE, 2023–2028 (USD MILLION) 105
TABLE 82 US: DIGITAL BADGES MARKET, BY END USER, 2017–2022 (USD MILLION) 105
TABLE 83 US: DIGITAL BADGES MARKET, BY END USER, 2023–2028 (USD MILLION) 105
9.2.4 CANADA 106
9.2.4.1 Increase in implementation of digital badges by national professional associations 106
TABLE 84 CANADA: DIGITAL BADGES MARKET, BY OFFERING, 2017–2022 (USD MILLION) 106
TABLE 85 CANADA: DIGITAL BADGES MARKET, BY OFFERING, 2023–2028 (USD MILLION) 106
TABLE 86 CANADA: DIGITAL BADGES MARKET, BY SERVICE, 2017–2022 (USD MILLION) 106
TABLE 87 CANADA: DIGITAL BADGES MARKET, BY SERVICE, 2023–2028 (USD MILLION) 107
TABLE 88 CANADA: DIGITAL BADGES MARKET, BY TYPE, 2017–2022 (USD MILLION) 107
TABLE 89 CANADA: DIGITAL BADGES MARKET, BY TYPE, 2023–2028 (USD MILLION) 107
TABLE 90 CANADA: DIGITAL BADGES MARKET, BY END USER, 2017–2022 (USD MILLION) 108
TABLE 91 CANADA: DIGITAL BADGES MARKET, BY END USER, 2023–2028 (USD MILLION) 108
9.3 EUROPE 108
9.3.1 EUROPE: RECESSION IMPACT 109
9.3.2 EUROPE: DIGITAL BADGES MARKET DRIVERS 109
TABLE 92 EUROPE: DIGITAL BADGES MARKET, BY OFFERING, 2017–2022 (USD MILLION) 109
TABLE 93 EUROPE: DIGITAL BADGES MARKET, BY OFFERING, 2023–2028 (USD MILLION) 109
TABLE 94 EUROPE: DIGITAL BADGES MARKET, BY SERVICE, 2017–2022 (USD MILLION) 109
TABLE 95 EUROPE: DIGITAL BADGES MARKET, BY SERVICE, 2023–2028 (USD MILLION) 110
TABLE 96 EUROPE: DIGITAL BADGES MARKET, BY TYPE, 2017–2022 (USD MILLION) 110
TABLE 97 EUROPE: DIGITAL BADGES MARKET, BY TYPE, 2023–2028 (USD MILLION) 110
TABLE 98 EUROPE: DIGITAL BADGES MARKET, BY END USER, 2017–2022 (USD MILLION) 111
TABLE 99 EUROPE: DIGITAL BADGES MARKET, BY END USER, 2023–2028 (USD MILLION) 111
TABLE 100 EUROPE: DIGITAL BADGES MARKET, BY ACADEMIC END USER, 2017–2022 (USD MILLION) 111
TABLE 101 EUROPE: DIGITAL BADGES MARKET, BY ACADEMIC END USER, 2023–2028 (USD MILLION) 111
TABLE 102 EUROPE: DIGITAL BADGES MARKET, BY CORPORATE END USER, 2017–2022 (USD MILLION) 112
TABLE 103 EUROPE: DIGITAL BADGES MARKET, BY CORPORATE END USER, 2023–2028 (USD MILLION) 112
TABLE 104 EUROPE: DIGITAL BADGES MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 112
TABLE 105 EUROPE: DIGITAL BADGES MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 112
9.3.3 UK 113
9.3.3.1 Growth in interest in education, employment, and skills development sector 113
TABLE 106 UK: DIGITAL BADGES MARKET, BY OFFERING, 2017–2022 (USD MILLION) 113
TABLE 107 UK: DIGITAL BADGES MARKET, BY OFFERING, 2023–2028 (USD MILLION) 113
TABLE 108 UK: DIGITAL BADGES MARKET, BY SERVICE, 2017–2022 (USD MILLION) 113
TABLE 109 UK: DIGITAL BADGES MARKET, BY SERVICE, 2023–2028 (USD MILLION) 114
TABLE 110 UK: DIGITAL BADGES MARKET, BY TYPE, 2017–2022 (USD MILLION) 114
TABLE 111 UK: DIGITAL BADGES MARKET, BY TYPE, 2023–2028 (USD MILLION) 114
TABLE 112 UK: DIGITAL BADGES MARKET, BY END USER, 2017–2022 (USD MILLION) 115
TABLE 113 UK: DIGITAL BADGES MARKET, BY END USER, 2023–2028 (USD MILLION) 115
9.3.4 GERMANY 115
9.3.4.1 Increase in government initiatives 115
9.3.5 SPAIN 116
9.3.5.1 Rise in popularity of digital badges in education sector 116
9.3.6 REST OF EUROPE 116
9.4 ASIA PACIFIC 116
9.4.1 ASIA PACIFIC: RECESSION IMPACT 117
9.4.2 ASIA PACIFIC: DIGITAL BADGES MARKET DRIVERS 117
FIGURE 27 ASIA PACIFIC: MARKET SNAPSHOT 118
TABLE 114 ASIA PACIFIC: DIGITAL BADGES MARKET, BY OFFERING, 2017–2022 (USD MILLION) 119
TABLE 115 ASIA PACIFIC: DIGITAL BADGES MARKET, BY OFFERING, 2023–2028 (USD MILLION) 119
TABLE 116 ASIA PACIFIC: DIGITAL BADGES MARKET, BY SERVICE, 2017–2022 (USD MILLION) 119
TABLE 117 ASIA PACIFIC: DIGITAL BADGES MARKET, BY SERVICE, 2023–2028 (USD MILLION) 119
TABLE 118 ASIA PACIFIC: DIGITAL BADGES MARKET, BY TYPE, 2017–2022 (USD MILLION) 120
TABLE 119 ASIA PACIFIC: DIGITAL BADGES MARKET, BY TYPE, 2023–2028 (USD MILLION) 120
TABLE 120 ASIA PACIFIC: DIGITAL BADGES MARKET, BY END USER, 2017–2022 (USD MILLION) 120
TABLE 121 ASIA PACIFIC: DIGITAL BADGES MARKET, BY END USER, 2023–2028 (USD MILLION) 121
TABLE 122 ASIA PACIFIC: DIGITAL BADGES MARKET, BY ACADEMIC END USER, 2017–2022 (USD MILLION) 121
TABLE 123 ASIA PACIFIC: DIGITAL BADGES MARKET, BY ACADEMIC END USER, 2023–2028 (USD MILLION) 121
TABLE 124 ASIA PACIFIC: DIGITAL BADGES MARKET, BY CORPORATE END USER, 2017–2022 (USD MILLION) 121
TABLE 125 ASIA PACIFIC: DIGITAL BADGES MARKET, BY CORPORATE END USER, 2023–2028 (USD MILLION) 122
TABLE 126 ASIA PACIFIC: DIGITAL BADGES MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 122
TABLE 127 ASIA PACIFIC: DIGITAL BADGES MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 122
9.4.3 CHINA 123
9.4.3.1 Rise in number of people using mobile devices 123
TABLE 128 CHINA: DIGITAL BADGES MARKET, BY OFFERING, 2017–2022 (USD MILLION) 123
TABLE 129 CHINA: DIGITAL BADGES MARKET, BY OFFERING, 2023–2028 (USD MILLION) 123
TABLE 130 CHINA: DIGITAL BADGES MARKET, BY SERVICE, 2017–2022 (USD MILLION) 123
TABLE 131 CHINA: DIGITAL BADGES MARKET, BY SERVICE, 2023–2028 (USD MILLION) 124
TABLE 132 CHINA: DIGITAL BADGES MARKET, BY TYPE, 2017–2022 (USD MILLION) 124
TABLE 133 CHINA: DIGITAL BADGES MARKET, BY TYPE, 2023–2028 (USD MILLION) 124
TABLE 134 CHINA: DIGITAL BADGES MARKET, BY END USER, 2017–2022 (USD MILLION) 125
TABLE 135 CHINA: DIGITAL BADGES MARKET, BY END USER, 2023–2028 (USD MILLION) 125
9.4.4 JAPAN 125
9.4.4.1 Greater interest in lifelong learning and educational reforms 125
9.4.5 INDIA 126
9.4.5.1 Increase in value for micro-credentials and upskilling 126
9.4.6 AUSTRALIA & NEW ZEALAND 126
9.4.6.1 Rise in adoption of digital badge solutions in Australia & New Zealand 126
9.4.7 SOUTH KOREA 126
9.4.7.1 Well-developed eLearning infrastructure 126
9.4.8 REST OF ASIA PACIFIC 126
9.5 MIDDLE EAST & AFRICA 127
9.5.1 MIDDLE EAST & AFRICA: RECESSION IMPACT 127
9.5.2 MIDDLE EAST & AFRICA: DIGITAL BADGES MARKET DRIVERS 127
TABLE 136 MIDDLE EAST & AFRICA: DIGITAL BADGES MARKET, BY OFFERING, 2017–2022 (USD MILLION) 127
TABLE 137 MIDDLE EAST & AFRICA: DIGITAL BADGES MARKET, BY OFFERING, 2023–2028 (USD MILLION) 127
TABLE 138 MIDDLE EAST & AFRICA: DIGITAL BADGES MARKET, BY SERVICE, 2017–2022 (USD MILLION) 128
TABLE 139 MIDDLE EAST & AFRICA: DIGITAL BADGES MARKET, BY SERVICE, 2023–2028 (USD MILLION) 128
TABLE 140 MIDDLE EAST & AFRICA: DIGITAL BADGES MARKET, BY TYPE, 2017–2022 (USD MILLION) 128
TABLE 141 MIDDLE EAST & AFRICA: DIGITAL BADGES MARKET, BY TYPE, 2023–2028 (USD MILLION) 128
TABLE 142 MIDDLE EAST & AFRICA: DIGITAL BADGES MARKET, BY END USER, 2017–2022 (USD MILLION) 129
TABLE 143 MIDDLE EAST & AFRICA: DIGITAL BADGES MARKET, BY END USER, 2023–2028 (USD MILLION) 129
TABLE 144 MIDDLE EAST & AFRICA: DIGITAL BADGES MARKET, BY ACADEMIC END USER, 2017–2022 (USD MILLION) 129
TABLE 145 MIDDLE EAST & AFRICA: DIGITAL BADGES MARKET, BY ACADEMIC END USER, 2023–2028 (USD MILLION) 130
TABLE 146 MIDDLE EAST & AFRICA: DIGITAL BADGES MARKET, BY CORPORATE END USER, 2017–2022 (USD MILLION) 130
TABLE 147 MIDDLE EAST & AFRICA: DIGITAL BADGES MARKET, BY CORPORATE END USER, 2023–2028 (USD MILLION) 130
TABLE 148 MIDDLE EAST & AFRICA: DIGITAL BADGES MARKET, BY REGION, 2017–2022 (USD MILLION) 130
TABLE 149 MIDDLE EAST & AFRICA: DIGITAL BADGES MARKET, BY REGION, 2023–2028 (USD MILLION) 131
9.5.3 MIDDLE EAST 131
9.5.3.1 Increase in popularity of online training and government initiatives 131
TABLE 150 MIDDLE EAST: DIGITAL BADGES MARKET, BY OFFERING, 2017–2022 (USD MILLION) 131
TABLE 151 MIDDLE EAST: DIGITAL BADGES MARKET, BY OFFERING, 2023–2028 (USD MILLION) 131
TABLE 152 MIDDLE EAST: DIGITAL BADGES MARKET, BY SERVICE, 2017–2022 (USD MILLION) 132
TABLE 153 MIDDLE EAST: DIGITAL BADGES MARKET, BY SERVICE, 2023–2028 (USD MILLION) 132
TABLE 154 MIDDLE EAST: DIGITAL BADGES MARKET, BY TYPE, 2017–2022 (USD MILLION) 132
TABLE 155 MIDDLE EAST: DIGITAL BADGES MARKET, BY TYPE, 2023–2028 (USD MILLION) 132
TABLE 156 MIDDLE EAST: DIGITAL BADGES MARKET, BY END USER, 2017–2022 (USD MILLION) 133
TABLE 157 MIDDLE EAST: DIGITAL BADGES MARKET, BY END USER, 2023–2028 (USD MILLION) 133
9.5.4 AFRICA 133
9.5.4.1 NGO initiatives and pilot badge programs 133
9.6 LATIN AMERICA 134
9.6.1 LATIN AMERICA: RECESSION IMPACT 134
9.6.2 LATIN AMERICA: DIGITAL BADGES MARKET DRIVERS 134
TABLE 158 LATIN AMERICA: DIGITAL BADGES MARKET, BY OFFERING, 2017–2022 (USD MILLION) 134
TABLE 159 LATIN AMERICA: DIGITAL BADGES MARKET, BY OFFERING, 2023–2028 (USD MILLION) 134
TABLE 160 LATIN AMERICA: DIGITAL BADGES MARKET, BY SERVICE, 2017–2022 (USD MILLION) 135
TABLE 161 LATIN AMERICA: DIGITAL BADGES MARKET, BY SERVICE, 2023–2028 (USD MILLION) 135
TABLE 162 LATIN AMERICA: DIGITAL BADGES MARKET, BY TYPE, 2017–2022 (USD MILLION) 135
TABLE 163 LATIN AMERICA: DIGITAL BADGES MARKET, BY TYPE, 2023–2028 (USD MILLION) 135
TABLE 164 LATIN AMERICA: DIGITAL BADGES MARKET, BY END USER, 2017–2022 (USD MILLION) 136
TABLE 165 LATIN AMERICA: DIGITAL BADGES MARKET, BY END USER, 2023–2028 (USD MILLION) 136
TABLE 166 LATIN AMERICA: DIGITAL BADGES MARKET, BY ACADEMIC END USER, 2017–2022 (USD MILLION) 136
TABLE 167 LATIN AMERICA: DIGITAL BADGES MARKET, BY ACADEMIC END USER, 2023–2028 (USD MILLION) 136
TABLE 168 LATIN AMERICA: DIGITAL BADGES MARKET, BY CORPORATE END USER, 2017–2022 (USD MILLION) 137
TABLE 169 LATIN AMERICA: DIGITAL BADGES MARKET, BY CORPORATE END USER, 2023–2028 (USD MILLION) 137
TABLE 170 LATIN AMERICA: DIGITAL BADGES MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 137
TABLE 171 LATIN AMERICA: DIGITAL BADGES MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 137
9.6.3 BRAZIL 138
9.6.3.1 Rise in digital badges projects and initiatives 138
TABLE 172 BRAZIL: DIGITAL BADGES MARKET, BY OFFERING, 2017–2022 (USD MILLION) 138
TABLE 173 BRAZIL: DIGITAL BADGES MARKET, BY OFFERING, 2023–2028 (USD MILLION) 138
TABLE 174 BRAZIL: DIGITAL BADGES MARKET, BY SERVICE, 2017–2022 (USD MILLION) 138
TABLE 175 BRAZIL: DIGITAL BADGES MARKET, BY SERVICE, 2023–2028 (USD MILLION) 139
TABLE 176 BRAZIL: DIGITAL BADGES MARKET, BY TYPE, 2017–2022 (USD MILLION) 139
TABLE 177 BRAZIL: DIGITAL BADGES MARKET, BY TYPE, 2023–2028 (USD MILLION) 139
TABLE 178 BRAZIL: DIGITAL BADGES MARKET, BY END USER, 2017–2022 (USD MILLION) 140
TABLE 179 BRAZIL: DIGITAL BADGES MARKET, BY END USER, 2023–2028 (USD MILLION) 140
9.6.4 MEXICO 140
9.6.4.1 Potential for learning and development through NGO initiatives 140
9.6.5 REST OF LATIN AMERICA 140
10 COMPETITIVE LANDSCAPE 141
10.1 INTRODUCTION 141
10.2 STRATEGIES ADOPTED BY KEY PLAYERS 141
TABLE 180 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS 141
10.3 HISTORICAL REVENUE ANALYSIS 142
FIGURE 28 HISTORICAL REVENUE ANALYSIS OF KEY PLAYERS, 2020–2022 (USD MILLION) 142
10.4 MARKET SHARE ANALYSIS OF KEY PLAYERS 143
TABLE 181 DIGITAL BADGES MARKET: DEGREE OF COMPETITION 143
10.5 COMPETITIVE BENCHMARKING 143
TABLE 182 COMPETITIVE BENCHMARKING OF KEY PLAYERS 143
10.6 COMPANY EVALUATION MATRIX 145
10.6.1 COMPANY EVALUATION MATRIX METHODOLOGY 145
FIGURE 29 EVALUATION QUADRANT MATRIX FOR KEY PLAYERS: CRITERIA WEIGHTAGE 145
10.6.2 STARS 145
10.6.3 EMERGING LEADERS 145
10.6.4 PERVASIVE PLAYERS 146
10.6.5 PARTICIPANTS 146
FIGURE 30 EVALUATION QUADRANT MATRIX FOR KEY PLAYERS, 2023 146
10.7 COMPETITIVE SCENARIO 147
10.7.1 DEALS 147
TABLE 183 DEALS, 2020–2023 147
11 COMPANY PROFILES 149
(Business overview, Products/Solutions/Services offered, Recent Developments, MNM view)*
11.1 PEARSON 149
TABLE 184 PEARSON: BUSINESS OVERVIEW 149
FIGURE 31 PEARSON: COMPANY SNAPSHOT 150
TABLE 185 PEARSON: PRODUCTS/SOLUTIONS/SERVICES OFFERED 150
TABLE 186 PEARSON: DEALS 151
11.2 INSTRUCTURE 152
TABLE 187 INSTRCUTURE: BUSINESS OVERVIEW 152
TABLE 188 INSTRCUTURE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 152
TABLE 189 INSTRUCTURE: DEALS 153
11.3 SKILLSOFT 154
TABLE 190 SKILLSOFT: BUSINESS OVERVIEW 154
FIGURE 32 SKILLSOFT: COMPANY SNAPSHOT 155
TABLE 191 SKILLSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 155
11.4 PEOPLECERT 157
TABLE 192 PEOPLECERT: BUSINESS OVERVIEW 157
FIGURE 33 PEOPLECERT: COMPANY SNAPSHOT 157
TABLE 193 PEOPLECERT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 158
TABLE 194 PEOPLECERT: DEALS 158
11.5 ACCREDIBLE 159
TABLE 195 ACCREDIBLE: BUSINESS OVERVIEW 159
TABLE 196 ACCREDIBLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 159
TABLE 197 ACCREDIBLE: DEALS 160
11.6 PARCHMENT 161
TABLE 198 PARCHMENT: BUSINESS OVERVIEW 161
TABLE 199 PARCHMENT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 161
TABLE 200 PARCHMENT: DEALS 162
11.7 EBIZON 163
TABLE 201 EBIZON: BUSINESS OVERVIEW 163
TABLE 202 EBIZON: PRODUCTS/SOLUTIONS/SERVICES OFFERED 163
11.8 ACCREDITRUST TECHNOLOGIES 164
11.9 BADGE LIST 165
11.10 BADGECRAFT 165
11.11 BESTR 166
11.12 BASNO 166
11.13 SAARNI LEARNING OY 167
11.14 FORALL SYSTEMS 167
11.15 LEARNINGTIMES 168
11.16 NOCTI BUSINESS SOLUTIONS 168
11.17 KNOWLEDGE CATALYST 169
11.18 LEARNING VAULT 169
11.19 HYPERSTACK 170
11.20 TRUSCHOLAR 170
11.21 CERTIFYME 171
11.22 CONVERGENCE.TECH 171
11.23 OPEN BADGE FACTORY 172
11.24 SERTIFIER 173
11.25 CREDSURE 173
11.26 VIRTUALBADGE.IO 174
11.27 CERTOPUS 174
*Details on Business overview, Products/Solutions/Services offered, Recent Developments, MNM view might not be captured in case of unlisted companies.
12 ADJACENT/RELATED MARKETS 175
12.1 INTRODUCTION 175
12.2 LEARNING MANAGEMENT SYSTEM MARKET 175
12.2.1 MARKET DEFINITION 175
12.2.2 MARKET OVERVIEW 175
12.2.3 LEARNING MANAGEMENT SYSTEM MARKET, BY COMPONENT 175
TABLE 203 LEARNING MANAGEMENT SYSTEM MARKET, BY COMPONENT, 2017–2021 (USD MILLION) 176
TABLE 204 LEARNING MANAGEMENT SYSTEM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 176
12.2.4 LEARNING MANAGEMENT SYSTEM MARKET, BY DELIVERY MODE 176
TABLE 205 LEARNING MANAGEMENT SYSTEM MARKET, BY DELIVERY MODE, 2017–2021 (USD MILLION) 176
TABLE 206 LEARNING MANAGEMENT SYSTEM MARKET, BY DELIVERY MODE, 2022–2027 (USD MILLION) 177
12.2.5 LEARNING MANAGEMENT SYSTEM MARKET, BY USER TYPE 177
TABLE 207 LEARNING MANAGEMENT SYSTEM MARKET, BY USER TYPE, 2017–2021 (USD MILLION) 177
TABLE 208 LEARNING MANAGEMENT SYSTEM MARKET, BY USER TYPE, 2022–2027 (USD MILLION) 177
12.2.6 LEARNING MANAGEMENT SYSTEM MARKET, BY DEPLOYMENT TYPE 178
TABLE 209 LEARNING MANAGEMENT SYSTEM MARKET, BY DEPLOYMENT TYPE, 2017–2021 (USD MILLION) 178
TABLE 210 LEARNING MANAGEMENT SYSTEM MARKET, BY DEPLOYMENT TYPE, 2022–2027 (USD MILLION) 178
12.2.7 LEARNING MANAGEMENT SYSTEM MARKET, BY REGION 178
TABLE 211 LEARNING MANAGEMENT SYSTEM MARKET, BY REGION, 2017–2021 (USD MILLION) 179
TABLE 212 LEARNING MANAGEMENT SYSTEM MARKET, BY REGION, 2022–2027 (USD MILLION) 179
12.3 SMART LEARNING MARKET 179
12.3.1 MARKET DEFINITION 179
12.3.2 MARKET OVERVIEW 180
12.3.3 SMART LEARNING MARKET, BY COMPONENT 180
TABLE 213 SMART LEARNING MARKET, BY COMPONENT, 2017–2020 (USD MILLION) 180
TABLE 214 SMART LEARNING MARKET, BY COMPONENT, 2021–2026 (USD MILLION) 181
TABLE 215 SMART LEARNING MARKET, BY HARDWARE, 2017–2020 (USD MILLION) 181
TABLE 216 SMART LEARNING MARKET, BY HARDWARE, 2021–2026 (USD MILLION) 181
TABLE 217 SMART LEARNING MARKET, BY SOFTWARE, 2017–2020 (USD MILLION) 181
TABLE 218 SMART LEARNING MARKET, BY SOFTWARE, 2021–2026 (USD MILLION) 182
12.3.4 SMART LEARNING MARKET, BY SERVICE 182
TABLE 219 SMART LEARNING MARKET, BY SERVICE, 2017–2020 (USD MILLION) 182
TABLE 220 SMART LEARNING MARKET, BY SERVICE, 2021–2026 (USD MILLION) 182
12.3.5 SMART LEARNING MARKET, BY LEARNING TYPE 183
TABLE 221 SMART LEARNING MARKET, BY LEARNING TYPE, 2017–2020 (USD MILLION) 183
TABLE 222 SMART LEARNING MARKET, BY LEARNING TYPE, 2021–2026 (USD MILLION) 183
12.3.6 SMART LEARNING MARKET, BY END USER 183
TABLE 223 SMART LEARNING MARKET, BY END USER, 2017–2020 (USD MILLION) 184
TABLE 224 SMART LEARNING MARKET, BY END USER, 2021–2026 (USD MILLION) 184
12.3.7 SMART LEARNING MARKET, BY REGION 184
TABLE 225 SMART LEARNING MARKET, BY REGION, 2017–2020 (USD MILLION) 184
TABLE 226 SMART LEARNING MARKET, BY REGION, 2021–2026 (USD MILLION) 185
13 APPENDIX 186
13.1 DISCUSSION GUIDE 186
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 189
13.3 CUSTOMIZATION OPTIONS 191
13.4 RELATED REPORTS 191
13.5 AUTHOR DETAILS 192

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Table of Contents

Summary

The Digital badges market is estimated at USD 0.2 billion in 2023 and is projected to reach USD 0.5 billion by 2028, at a CAGR of 16.5% from 2023 to 2028. Various key players in the ecosystem have led to a competitive and diverse market.

"By offering, platform segment to hold the largest market size during the forecast period."
Digital badge platforms offer a wide range of features that simplify the creation, issuance, management, and verification of digital badges. Users can leverage these solutions to design and customize badges using templates and metadata, ensuring unique and informative representations of achievements. The badge issuance process is made convenient, supporting both automated procedures and manual approval workflows. Effective badge management features allow for easy organization, setting of expiration dates, and the ability to update or revoke badges when necessary. To maintain authenticity, digital badge solutions offer verification mechanisms such as embedded metadata or integration with external verification services. By enabling recipients to display badges on websites, social media profiles, or digital portfolios, these solutions provide opportunities to share accomplishments with peers, potential employers, or educational institutions, promoting recognition and professional growth. Digital badge solutions bring numerous benefits to organizations and individuals alike. For organizations, these solutions provide a tangible and portable method of recognizing and motivating individuals, encouraging ongoing learning and skill development. By enhancing online visibility and credibility, digital badges strengthen the professional profiles of individuals, increasing their chances of career advancement.
Based on services, the professional services segment is expected to register the largest market size during the forecast period.
Professional services for digital badges play a crucial role in supporting organizations and individuals in effectively utilizing digital badges. These services provide specialized expertise and guidance in various aspects of digital badges, including strategy development, badge design and development, badge issuance and management, verification and authentication, analytics and reporting, integration with existing systems, and support for recognition and promotion. By leveraging professional services, organizations and individuals can effectively plan, design, implement, and manage their digital badge programs. Service providers ensure the proper use of digital badges by offering insights, best practices, and technical support throughout the entire lifecycle of the badge program. They help ensure that digital badges align with organizational goals, are visually appealing, credible, and easily verifiable.
“Asia Pacific to register the second highest growth rate during the forecast period.”
The Asia Pacific region is expected to emerge as the fastest growing market for digital badges and learning solutions. The region has started adopting smart eLearning solutions for academic institutes and corporate houses. Asia Pacific organizations are trying their best to gain better RoI on talent development, fulfill employee learning requirements, offer proper employee training, and receive quantifiable business outcomes. As many organizations have tight learning budgets, they prefer technology-enabled learning approaches, which are also cost-effective, to impart training and supply resources to their learners. Many learning solution vendors are expanding their reach and exploring opportunities in the Asia Pacific region by offering personalized learning environments and catering to the fluctuating demands of the market. These vendors are enabling the integration of digital badges in their solutions for social learning, mobile learning, and adaptive learning to provide a continuous learning environment.

Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

• By Company Type: Tier 1 – 15%, Tier 2 – 25%, and Tier 3 – 60%
• By Designation: C-level –45%, D-level – 30%, and Others – 25%
• By Region: North America – 45%, Europe – 25%, Asia Pacific – 20%, and Rest of World- 10%.
The major players in the Digital badges market Pearson (UK), Instructure (US), SkillSoft Corporation (US), PeopleCert (UK), Accredible (US), Parchment (US), EbizON (India), Accreditrust Technologies (US), Badgecraft (Lithuania), Badge List (US), Bestr (Italy), Basno (US), Saarni Learning Oy (Finland), ForAllSystems (US), LearningTimes (US), Nocti Business Solutions (US), Knowledge Catalyst, Learning Vault, Hyperstack (US), TruScholar (India), CredSure.io (Germany), CertifyMe (US), Convergence.Tech (Canada), Open Badge Factory (Finland), Sertifier (US), Certopus (India), and Virtualbadge.io (Germany). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their footprint in the Digital badges market.

Research Coverage
The market study covers the Digital badges market size across different segments. It aims at estimating the market size and the growth potential across different segments, including offerings (platform and services), type, end user and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the global Digital badges market's revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:

Analysis of key drivers (growth in the adoption of online education, increasing focus on employees’ professional development, and use of blockchain for digital badges), restraints (lack of IT infrastructure in developing countries), opportunities (growing emphasis on lifelong learning and gamification in the education industry), and challenges (lack of digital badge equivalents and budget constraints for education institutions) influencing the growth of the Digital badges market. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the Digital badges market. Market Development: Comprehensive information about lucrative markets – the report analyses the Digital badges market across various regions. Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the Digital badges market. Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players Pearson (UK), Instructure (US), SkillSoft Corporation (US), PeopleCert (UK), Accredible (US), Parchment (US), EbizON (India), Accreditrust Technologies (US), Badgecraft (Lithuania), Badge List (US), Bestr (Italy), Basno (US), Saarni Learning Oy (Finland), ForAllSystems (US), LearningTimes (US), Nocti Business Solutions (US), Knowledge Catalyst, Learning Vault, Hyperstack (US), TruScholar (India), CredSure.io (Germany), CertifyMe (US), Convergence.Tech (Canada), Open Badge Factory (Finland), Sertifier (US), Certopus (India), and Virtualbadge.io (Germany).

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