世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

イマーシブ・アナリティクス市場：オファリング（ハードウェア、ソリューション、サービス）、エンドユース産業（ヘルスケア、建設、自動車・輸送、メディア・エンターテインメント）、アプリケーション、地域別 - 2028年までの世界予測


Immersive Analytics Market by Offering (Hardware, Solutions, Services), End-use Industry (Healthcare, Construction, Automotive & Transportation, Media & Entertainment), Application, and Region - Global Forecast to 2028

MarketsandMarketsは、没入型アナリティクス市場規模は、2023年の8億米ドルから2028年には67億米ドルまで、予測期間中に51.7%のCAGRで成長すると予測します。データ可視化ツールで異種データを分析・理解する需要... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 図表数 言語
MarketsandMarkets
マーケッツアンドマーケッツ 		2023年6月1日 US$4,950
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら 		199 176 英語

日本語のページは自動翻訳を利用し作成しています。


　

サマリー

MarketsandMarketsは、没入型アナリティクス市場規模は、2023年の8億米ドルから2028年には67億米ドルまで、予測期間中に51.7%のCAGRで成長すると予測します。データ可視化ツールで異種データを分析・理解する需要の高まりが、イマーシブ・アナリティクス市場の成長を促進します。異種データの分析は、複雑なシステムや問題をより包括的に理解することができ、より良い意思決定や洞察につながるという利点もあります。

"ハードウェア別では、センサー＆コントローラー分野が予測期間中に最も高いCAGRで成長すると予想される"
センサーとコントローラーは、没入型アナリティクスを強化する上で重要な役割を果たします。センサーはユーザーの周囲や身体状態に関する情報を収集し、コントローラーはユーザーが没入型環境と相互作用することを可能にします。収集されたデータとインタラクションを活用することで、ユーザーの体験を向上させ、より魅力的で有益なアナリティクスを実現することができます。位置追跡センサーはユーザーの動きと位置を追跡し、ハンドヘルドコントローラーはユーザーが仮想オブジェクトを操作したり選択したりすることを可能にします。ジェスチャー認識技術は、手のジェスチャーや体の動きを解釈し、アイトラッキングは、ユーザーの視線を監視します。音声認識により、音声コマンドによるインタラクションが可能です。
"サービス別では、マネージドサービス分野が予測期間中に最も高いCAGRで成長すると予想される"
マネージドサービスは、特に顧客体験に関連するため重要です。技術的な領域では、十分に提供されたマネージドサービスが必要です。提供されるサービスは、クライアントの環境に完全に適合していなければなりません。技術的な専門知識、サービスの一貫性、柔軟性は、顧客の所在地に関係なく、ベンダーが提供しなければならない。マネージドサービスプロバイダーは、顧客の所在地に関係なく、技術的な専門知識、一貫性、柔軟性を提供します。マネージド・サービス・プロバイダーは、顧客の導入前と導入後のすべての質問とニーズに対応する。
"予測期間中、アジア太平洋地域が最大の市場シェアを占めると予想される"
この地域で活動する企業は、柔軟な経済状況、産業化とグローバル化を動機とする政府の政策、デジタル化と技術導入の拡大などの恩恵を受けることができます。没入型アナリティクス市場の成長は、同地域の都市化の急増によって促進されると予測されます。アジア太平洋地域は技術導入率が著しく、今後数年間、没入型アナリティクス市場で最も高い成長率を記録すると予想されています。

プライマリーの内訳

本調査には、ソリューションベンダーからティア1企業まで、さまざまな業界専門家による洞察が含まれています。プライマリーの内訳は以下の通りです：

- 企業タイプ別ティア1：35％、ティア2：39％、ティア3：26
- 役職別Cレベル -25％、Dレベル -35％、その他 -40
- 地域別北米：38％、欧州：40％、アジア太平洋：21％、RoW：1
没入型アナリティクス市場の主要プレーヤーは、IBM（米国）、Microsoft（米国）、SAP（ドイツ）、Google（米国）、TIBCO（米国）、HPE（米国）、マジックリープ（米国）、アクセンチュア（アイルランド）、HTC（台湾）、メタ（米国）、タブロー（米国）、Kognitiv Spark（カナダ）、Aventior（米国）、Immersion Analytics（米国）、BadVR（米国）、Virtualitics（米国）、Softcare Studios（イタリア）、JuJu Immersive（英国）、ARSOME Technology（米国）、Barjo（フィンランド）、Cognitive3D（カナダ）、SenseGlove（オランダ）、DPVR（中国）、PICO（米国）、Reply（イタリア）。これらのプレイヤーは、没入型アナリティクス市場における足跡を拡大するために、パートナーシップ、契約・提携、新製品の発売や製品の強化、買収など、さまざまな成長戦略を採っています。




調査対象範囲
この調査レポートは、さまざまなセグメントにわたる没入型アナリティクスの市場規模を調査しています。提供、最終用途産業、地域など、さまざまなセグメントにわたる市場規模や成長の可能性を推定することを目的としています。この調査には、主要な市場プレイヤーの詳細な競合分析、会社概要、製品および事業の提供、最近の開発、市場戦略に関連する主要な観察が含まれています。
レポート購入の主なメリット
本レポートは、没入型アナリティクス市場の収益数およびサブセグメントの最も近い近似値に関する情報で、市場リーダー／新規参入者の助けとなります。本レポートは、関係者が競争環境を理解し、より多くの洞察を得ることで、自社のビジネスをより良く位置づけ、適切な市場参入戦略を計画するのに役立ちます。さらに、本レポートは、関係者が市場の脈を理解し、主要な市場促進要因、阻害要因、課題、および機会に関する情報を提供するための洞察を提供します。
本レポートは、以下のポイントに関する洞察を提供します：

主要な推進要因の分析（没入型技術の進歩とデジタル化の進展、分析に利用できるデータの大量化と複雑化が没入型分析市場の需要を高める、データ可視化ツールで異種データを分析・理解する需要の高まり、3Dデータ可視化用ヘッドマウントディスプレイ（HMD）の採用拡大）、阻害要因（没入型分析に必要なインフラの導入費用が高額）、機会（没入型アナリティクスは企業の新たな収益源を生み出すのに役立つ、IoT需要の増加と没入型アナリティクスの大きな可能性が生まれる、没入型アナリティクスの採用により、企業はよりパーソナライズされた顧客体験を提供できる）、課題（データ侵害やセキュリティ問題につながる複雑なデータエコシステム、従業員の分析知識不足）が没入型アナリティクス市場の成長に影響を与えている。




- 製品開発/イノベーション：没入型アナリティクス市場における今後の技術、研究開発活動、新製品・サービス発表に関する詳細なインサイト。

- 市場開発：有利な市場に関する包括的な情報 - 本レポートでは、さまざまな地域のイマーシブ・アナリティクス市場を分析しています。

- 市場の多様化：イマーシブ・アナリティクス市場における新製品・サービス、未開拓の地域、最近の開発、投資に関する情報を網羅的に提供します。

競争力のある評価：IBM（米国）、Microsoft（米国）、SAP（ドイツ）、Google（米国）、TIBCO（米国）、HPE（米国）、マジックリープ（米国）、アクセンチュア（アイルランド）、HTC（台湾）、メタ（米国）、タブロー（米国）などの主要企業の市場シェア、成長戦略、サービス提供の詳細評価、Kognitiv Spark（カナダ）、Aventior（米国）、Immersion Analytics（米国）、BadVR（米国）、Virtualitics（米国）、Softcare Studios（イタリア）、JuJu Immersive（英国）、ARSOME Technology（米国）、Varjo（フィンランド）、Cognitive3D（カナダ）、SenseGlove（オランダ）、DPVR（中国）、PICO（米国）、Reply（イタリア）.

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目次

1 INTRODUCTION 22
1.1 STUDY OBJECTIVES 22
1.2 MARKET DEFINITION 22
1.3 STUDY SCOPE 23
1.3.1 MARKET SCOPE 23
FIGURE 1 MARKET SEGMENTATION 23
1.3.2 REGIONS COVERED 23
1.3.3 INCLUSIONS AND EXCLUSIONS 24
1.3.4 YEARS CONSIDERED 24
1.4 CURRENCY CONSIDERED 25
TABLE 1 USD EXCHANGE RATE, 2020–2022 25
1.5 STAKEHOLDERS 25
2 RESEARCH METHODOLOGY 26
2.1 RESEARCH DATA 26
FIGURE 2 IMMERSIVE ANALYTICS MARKET: RESEARCH DESIGN 26
2.1.1 SECONDARY DATA 27
2.1.1.1 Secondary sources 27
2.1.2 PRIMARY DATA 27
2.1.2.1 Primary interviews with experts 28
2.1.2.2 List of key primary interview participants 28
2.1.2.3 Breakdown of primary interviews 28
2.1.2.4 Primary sources 29
2.1.2.5 Key industry insights 29
2.2 MARKET SIZE ESTIMATION 29
FIGURE 3 APPROACH USED FOR MARKET SIZE ESTIMATION 30
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY (APPROACH 1): SUPPLY-SIDE ANALYSIS OF REVENUE FROM PLATFORMS AND SERVICES 30
2.2.1 BOTTOM-UP APPROACH 31
FIGURE 5 BOTTOM-UP APPROACH 31
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY (APPROACH 1), BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF IMMERSIVE ANALYTICS VENDORS 31
2.2.2 TOP-DOWN APPROACH 32
FIGURE 7 TOP-DOWN APPROACH 32
2.2.3 MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 33
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 33
2.3 DATA TRIANGULATION 34
FIGURE 9 DATA TRIANGULATION 34
2.4 FACTOR ANALYSIS 35
TABLE 2 FACTOR ANALYSIS 35
2.5 RESEARCH ASSUMPTIONS 35
2.6 LIMITATIONS AND RISK ASSESSMENT 36
FIGURE 10 LIMITATIONS 36
2.7 RECESSION IMPACT 36
3 EXECUTIVE SUMMARY 37
FIGURE 11 IMMERSIVE ANALYTICS MARKET, 2023–2028 (USD MILLION) 37
FIGURE 12 IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023 VS. 2028 (USD MILLION) 38
FIGURE 13 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023 VS. 2028 (USD MILLION) 38
FIGURE 14 IMMERSIVE ANALYTICS MARKET, BY REGION, 2023 39
4 PREMIUM INSIGHTS 40
4.1 IMMERSIVE ANALYTICS MARKET OVERVIEW 40
FIGURE 15 INCREASING USE OF DIGITALIZED PLATFORMS TO DRIVE MARKET GROWTH 40
4.2 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY SERVICE AND END-USE INDUSTRY (2023) 40
FIGURE 16 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE 40
4.3 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY OFFERING AND END-USE INDUSTRY (2023) 41
FIGURE 17 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE 41
4.4 EUROPE: IMMERSIVE ANALYTICS MARKET, BY OFFERING AND END-USE INDUSTRY (2023) 41
FIGURE 18 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE 41
4.5 GEOGRAPHICAL SNAPSHOT OF IMMERSIVE ANALYTICS MARKET 42
FIGURE 19 ASIA PACIFIC TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD 42
5 MARKET OVERVIEW AND INDUSTRY TRENDS 43
5.1 MARKET OVERVIEW 43
5.2 MARKET DYNAMICS 43
FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: IMMERSIVE ANALYTICS MARKET 43
5.2.1 DRIVERS 44
5.2.1.1 Advancements in immersive technology and increasing digitalization 44
5.2.1.2 Large amount and complexity of data available for analysis to increase demand 44
5.2.1.3 Rising demand to analyze and understand heterogeneous data with data visualization tools 44
5.2.1.4 Growing adoption of head-mounted displays for 3D data visualization 45
5.2.2 RESTRAINTS 45
5.2.2.1 High cost to deploy infrastructure required for immersive analytics 45
5.2.3 OPPORTUNITIES 45
5.2.3.1 Immersive analytics to generate new revenue streams for businesses 45
5.2.3.2 Increasing demand for IoT to create huge potential for immersive analytics 46
5.2.3.3 Adoption of immersive analytics to enable firms to provide more personalized customer experience 46
5.2.4 CHALLENGES 46
5.2.4.1 Complex data ecosystem to lead to data breaches and security issues 46
5.2.4.2 Lack of analytical knowledge in workforce 47
5.3 HISTORY OF IMMERSIVE ANALYTICS 47
FIGURE 21 EVOLUTION OF IMMERSIVE ANALYTICS 47
5.4 ECOSYSTEM ANALYSIS 48
FIGURE 22 IMMERSIVE MARKET: ECOSYSTEM 48
TABLE 3 IMMERSIVE ANALYTICS MARKET: ECOSYSTEM 48
5.5 VALUE CHAIN ANALYSIS 50
FIGURE 23 IMMERSIVE ANALYTICS MARKET: VALUE CHAIN ANALYSIS 50
5.6 PRICING ANALYSIS 51
5.6.1 AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING 51
TABLE 4 PRICING MODELS AND INDICATIVE PRICE POINTS, 2022–2023 51
5.6.2 AVERAGE SELLING PRICE TREND 51
5.7 TECHNOLOGY ANALYSIS 52
5.7.1 RELATED TECHNOLOGIES 52
5.7.1.1 Virtual reality 52
5.7.1.2 Augmented reality 52
5.7.1.3 Mixed reality 53
5.7.1.4 Haptic technology 53
5.7.1.5 Machine learning and artificial intelligence 53
5.7.1.6 3D modeling and animation 53
5.7.2 IMPACT OF IMMERSIVE ANALYTICS ON ADJACENT TECHNOLOGIES 54
5.8 INDUSTRY USE CASES 54
5.8.1 USE CASE 1: TOYOTA COLLABORATED WITH MICROSOFT TO CREATE IMMERSIVE AND ENGAGING WORKING EXPERIENCE 54
5.8.2 USE CASE 2: AUDI TO PROVIDE NEW DRIVING EXPERIENCE TO PASSENGERS WITH IMMERSIVE TOOLS 55
5.8.3 USE CASE 4: REMOTESPARK TO HELP WORKERS TO RESOLVE REPAIR AND MAINTENANCE ISSUES REMOTELY 55
5.8.4 USE CASE 6: CANNON DESIGN SELECTED VIVE AND NVIDIA TO ENABLE REMOTE MEETINGS WITH COLLABORATIVE MULTI-USER SUPPORT 56
5.9 PATENT ANALYSIS 56
5.9.1 DOCUMENT OF PATENTS 57
TABLE 5 PATENTS FILED, 2018–2023 57
5.9.2 INNOVATION AND PATENT APPLICATIONS 57
FIGURE 24 TOTAL NUMBER OF PATENTS GRANTED, 2018–2023 57
FIGURE 25 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS 57
TABLE 6 TOP 10 PATENT OWNERS IN IMMERSIVE ANALYTICS MARKET, 2018–2023 58
TABLE 7 LIST OF FEW PATENTS IN IMMERSIVE ANALYTICS MARKET, 2018–2023 58
FIGURE 26 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS OF IMMERSIVE ANALYTICS MARKET 59
5.10 PORTER’S FIVE FORCES ANALYSIS 59
TABLE 8 IMMERSIVE ANALYTICS MARKET: PORTER’S FIVE FORCES MODEL 59
5.10.1 THREAT OF NEW ENTRANTS 60
5.10.2 THREAT OF SUBSTITUES 60
5.10.3 BARGAINING POWER OF BUYERS 60
5.10.4 BARGAINING POWER OF SUPPLIERS 60
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 60
5.11 REGULATORY LANDSCAPE 61
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 61
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 61
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 62
TABLE 12 MIDDLE EAST AND AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 62
TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 63
5.11.1 ISO/TC 184/SC 4 63
5.11.2 ISO/ TC 184 63
5.11.3 GENERAL PERSONAL DATA PROTECTION LAW (GPDP) 63
5.11.4 AUSTRALIAN DIGITAL CURRENCY COMMERCE ASSOCIATION (ADCCA) 63
5.11.5 DIGITAL SIGNATURE ACT 64
5.11.6 GDPR 64
5.11.7 FINANCIAL SERVICES MODERNIZATION ACT 64
5.11.8 SOX ACT 64
5.11.9 PAYMENT CARD INDUSTRY-DATA SECURITY STANDARD 64
5.11.10 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 64
5.11.11 FEDERAL INFORMATION SECURITY MANAGEMENT ACT 65
5.12 KEY STAKEHOLDERS AND BUYING CRITERIA 65
5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS 65
FIGURE 27 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 65
TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 65
5.12.2 BUYING CRITERIA 66
FIGURE 28 KEY BUYING CRITERIA 66
TABLE 15 KEY BUYING CRITERIA 66
 
5.13 KEY CONFERENCES AND EVENTS, 2023–2024 66
TABLE 16 IMMERSIVE ANALYTICS MARKET: DETAILED LIST OF CONFERENCES AND EVENTS 67
5.14 BEST PRACTICES IN IMMERSIVE ANALYTICS MARKET 68
5.15 FUTURE DIRECTIONS OF IMMERSIVE ANALYTICS MARKET LANDSCAPE 68
5.15.1 IMMERSIVE TECHNOLOGY ROADMAP TILL 2030 69
5.15.1.1 Short-term roadmap (2023-2025) 69
5.15.1.2 Mid-term roadmap (2026-2028) 69
5.15.1.3 Long-term roadmap (2029-2030) 69
6 IMMERSIVE ANALYTICS MARKET, BY OFFERING 71
6.1 INTRODUCTION 72
6.1.1 OFFERING: IMMERSIVE ANALYTICS MARKET DRIVERS 72
FIGURE 29 SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 72
TABLE 17 IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 73
6.2 HARDWARE 73
6.2.1 ORGANIZATIONS TO ADOPT NEW HARDWARE DEVICES TO IMPROVE DATA VISUALIZATION IN 3D 73
TABLE 18 IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 73
6.2.2 AR/VR/MR HEADSETS 74
6.2.2.1 Viewing medical scans while performing surgery to drive need for MR headsets 74
TABLE 19 AR/VR/MR HEADSETS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 74
6.2.3 DISPLAYS 74
6.2.3.1 Use of HMDs to display images in immersive environment to drive market 74
TABLE 20 DISPLAYS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 75
6.2.4 SENSORS & CONTROLLERS 75
6.2.4.1 Sensors to capture user inputs and interactions within immersive environment 75
TABLE 21 SENSORS & CONTROLLERS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 75
6.2.5 OTHER HARDWARE 76
TABLE 22 OTHER HARDWARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 76
6.3 SOLUTIONS 76
6.3.1 VISUALIZATION OF DATA IN 3D TO GAIN MORE COMPETITIVE ADVANTAGE AND DRIVE DEMAND FOR IMMERSIVE ANALYTICAL SOLUTIONS 76
6.4 SERVICES 77
6.4.1 NEED FOR PROFESSIONAL CONSULTANT TO PROVIDE 24/7 SERVICE RESPONSE 77
TABLE 23 IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 77
6.4.2 PROFESSIONAL SERVICES 77
TABLE 24 PROFESSIONAL SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 77
6.4.3 MANAGED SERVICES 78
TABLE 25 MANAGED SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 78
7 IMMERSIVE ANALYTICS MARKET, BY APPLICATION 79
7.1 INTRODUCTION 79
7.1.1 APPLICATION: IMMERSIVE ANALYTICS MARKET DRIVERS 79
7.2 EDUCATION & TRAINING 79
7.2.1 IMMERSIVE ANALYTICS TOOLS TO ENABLE EMPLOYEES TO ENGAGE WITH SIMULATED ENVIRONMENTS AND TRAINING SCENARIOS 79
7.3 SALES & MARKETING 80
7.3.1 MARKETING STRATEGIES, SUCH AS ADJUSTING INVENTORY LEVELS AND OFFERING DISCOUNTS TO DRIVE MARKET 80
7.4 DESIGN & VISUALIZATION 80
7.4.1 REVOLUTIONIZATION OF USER INTERACTION WITH DATA TO INCREASE DEMAND FOR IMMERSIVE ANALYTICS TOOLS 80
7.5 STRATEGY PLANNING 80
7.5.1 TESTING AND ANALYZING DATA SETS AND SYSTEM BEHAVIOR IN COMPLEX SITUATIONS 80
7.6 OTHER APPLICATIONS 81
8 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY 82
8.1 INTRODUCTION 83
8.1.1 END-USE INDUSTRY: IMMERSIVE ANALYTICS MARKET DRIVERS 83
FIGURE 30 MEDIA & ENTERTAINMENT SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 83
TABLE 26 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 84
8.2 MEDIA & ENTERTAINMENT 84
8.2.1 GROWING NEED TO IMPROVE CUSTOMER EXPERIENCE 84
TABLE 27 MEDIA & ENTERTAINMENT: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 85
8.2.1.1 Use Cases 85
8.2.1.1.1 Taking theme parks to next level by enriching experience of viewers 85
8.2.1.1.2 Creating engaging and immersive experiences with AR, VR, and XR technologies 85
8.2.2 HEALTHCARE 85
8.2.2.1 Revolutionization of medical education, clinical care, and medical research with immersive analytical tools 85
TABLE 28 HEALTHCARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 86
8.2.2.2 Use Cases 86
8.2.2.2.1 Company to drive innovation in training process by leveraging power of virtual and augmented reality 86
8.2.3 AUTOMOTIVE & TRANSPORTATION 86
8.2.3.1 Visualizing and analyzing data from sensors and other sources to identify potential issues 86
TABLE 29 AUTOMOTIVE & TRANSPORTATION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 87
8.2.3.2 Use Cases 87
8.2.3.2.1 Improving driving skills and preparing drivers for challenges 87
8.2.4 CONSTRUCTION 87
TABLE 30 CONSTRUCTION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 88
8.2.4.1 Use Cases 88
8.2.4.1.1 FMT AB to use near eye-based AR technology to assist efficient construction activities 88
8.2.5 GOVERNMENT & DEFENSE 88
8.2.5.1 Solutions to provide training on usage of equipment and perform complex construction tasks 88
TABLE 31 GOVERNMENT & DEFENSE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 89
8.2.5.2 Use Cases 89
8.2.5.2.1 Use of VR technology for training on simulators in aerospace applications 89
8.2.5.2.2 Use of immersive technology such as AR for military training and development programs 89
8.2.6 OTHER END-USE INDUSTRIES 90
TABLE 32 OTHER END-USE INDUSTRIES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 90
9 IMMERSIVE ANALYTICS MARKET, BY REGION 91
9.1 INTRODUCTION 92
FIGURE 31 IMMERSIVE ANALYTICS MARKET: REGIONAL SNAPSHOT (2023) 92
FIGURE 32 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 93
TABLE 33 IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 93
9.2 NORTH AMERICA 93
FIGURE 33 NORTH AMERICA: MARKET SNAPSHOT 94
9.2.1 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET DRIVERS 94
9.2.2 NORTH AMERICA: RECESSION IMPACT 95
TABLE 34 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 95
TABLE 35 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 95
TABLE 36 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 95
TABLE 37 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 96
TABLE 38 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 96
9.2.3 US 96
9.2.3.1 Strong presence of AR/VR companies to drive market 96
TABLE 39 US: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 97
TABLE 40 US: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 97
TABLE 41 US: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 97
TABLE 42 US: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 97
9.2.4 CANADA 98
9.3 EUROPE 98
9.3.1 EUROPE: IMMERSIVE ANALYTICS MARKET DRIVERS 98
9.3.2 EUROPE: RECESSION IMPACT 99
TABLE 43 EUROPE: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 99
TABLE 44 EUROPE: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 99
TABLE 45 EUROPE: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 100
TABLE 46 EUROPE: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 100
TABLE 47 EUROPE: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 100
9.3.3 UK 101
9.3.3.1 Continued transition toward online services due to relative ease and speed to drive market 101
TABLE 48 UK: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 101
TABLE 49 UK: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 101
TABLE 50 UK: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 102
TABLE 51 UK: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 102
9.3.4 GERMANY 102
9.3.4.1 Surging adoption of new technologies to drive market 102
9.3.5 FRANCE 103
9.3.5.1 Key focus on online advertisement and adoption of digital display 103
9.3.6 REST OF EUROPE 103
9.4 ASIA PACIFIC 103
FIGURE 34 ASIA PACIFIC: MARKET SNAPSHOT 104
9.4.1 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET DRIVERS 104
9.4.2 RECESSION IMPACT: ASIA PACIFIC 105
TABLE 52 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 105
TABLE 53 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 105
TABLE 54 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 106
TABLE 55 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 106
TABLE 56 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 106
9.4.3 CHINA 107
9.4.3.1 Presence of video gaming companies and high internet penetration to impact growth 107
9.4.4 SINGAPORE 107
9.4.4.1 Rapid adoption of innovative digital technologies to provide more intuitive and engaging data experiences 107
9.4.5 INDIA 107
9.4.5.1 New start-ups involved in extensive research and development of AR and VR technology to support growth 107
TABLE 57 INDIA: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 108
TABLE 58 INDIA: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 108
TABLE 59 INDIA: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 108
TABLE 60 INDIA: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 109
9.4.6 JAPAN 109
9.4.6.1 Advancements in innovative technologies, coupled with strong IT infrastructure to drive growth 109
9.4.7 AUSTRALIA AND NEW ZEALAND (ANZ) 109
9.4.7.1 Rising demand for immersive analytics to analyze data in e-commerce and education sector 109
9.4.8 REST OF ASIA PACIFIC 110
9.5 ROW 110
9.5.1 ROW: IMMERSIVE ANALYTICS MARKET DRIVERS 110
9.5.2 RECESSION IMPACT: ROW 110
TABLE 61 ROW: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 111
TABLE 62 ROW: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 111
TABLE 63 ROW: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 111
TABLE 64 ROW: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 112
TABLE 65 ROW: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 112
9.5.3 MIDDLE EAST AND AFRICA 112
9.5.3.1 Saudi Arabia 113
9.5.3.1.1 Adoption of technology and transformation to data-driven economy to drive growth 113
9.5.3.2 South Africa 113
9.5.3.2.1 Rising government support to drive growth 113
9.5.3.3 UAE 113
9.5.3.3.1 Visualization of trade data of oil and gas assets in real-time to make informed decision making 113
9.5.3.4 Rest of Middle East and Africa 114
9.5.4 LATIN AMERICA 114
9.5.4.1 Brazil 114
9.5.4.1.1 Increasing initiatives to promote adoption of industry 4.0 technologies 114
9.5.4.2 Mexico 115
9.5.4.2.1 Visualization and analyzation of data received from sensors to drive market 115
9.5.4.3 Rest of Latin America 115
10 COMPETITIVE LANDSCAPE 116
10.1 OVERVIEW 116
10.2 STRATEGIES ADOPTED BY KEY PLAYERS 116
TABLE 66 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN IMMERSIVE ANALYTICS MARKET 116
10.3 COMPETITIVE SCENARIO 117
10.4 MARKET SHARE ANALYSIS OF TOP PLAYERS 117
TABLE 67 IMMERSIVE ANALYTICS MARKET: DEGREE OF COMPETITION 117
10.5 COMPETITIVE BENCHMARKING 118
TABLE 68 PRODUCT FOOTPRINT WEIGHTAGE 118
TABLE 69 IMMERSIVE ANALYTICS MARKET: COMPETITIVE BENCHMARKING OF PLAYERS BY OFFERING, INDUSTRY, AND REGION 118
TABLE 70 IMMERSIVE ANALYTICS MARKET: DETAILED LIST OF KEY STARTUP/SME 120
10.6 MARKET RANKING OF KEY PLAYERS IN IMMERSIVE ANALYTICS MARKET, 2023 121
FIGURE 35 MARKET RANKING OF KEY PLAYERS, 2023 121
10.7 COMPANY EVALUATION QUADRANT 121
FIGURE 36 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 122
10.7.1 STARS 122
10.7.2 EMERGING LEADERS 122
10.7.3 PERVASIVE PLAYERS 122
10.7.4 PARTICIPANTS 122
FIGURE 37 IMMERSIVE ANALYTICS MARKET COMPANY EVALUATION MATRIX, 2023 123
10.8 STARTUP/SME EVALUATION MATRIX METHODOLOGY AND DEFINITIONS 124
FIGURE 38 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE 124
10.8.1 PROGRESSIVE COMPANIES 124
10.8.2 RESPONSIVE COMPANIES 124
10.8.3 DYNAMIC COMPANIES 124
10.8.4 STARTING BLOCKS 125
FIGURE 39 STARTUP/SME IMMERSIVE ANALYTICS MARKET EVALUATION MATRIX, 2023 125
10.9 COMPETITIVE SCENARIO 126
10.9.1 PRODUCT LAUNCHES 126
TABLE 71 PRODUCT LAUNCHES, JANUARY 2019–MARCH 2023 126
10.9.2 DEALS 129
TABLE 72 DEALS, JANUARY 2019–MARCH 2023 129
11 COMPANY PROFILES 132
(Business overview, Products/Solutions/Services offered, Recent developments & MnM View)*
11.1 MAJOR PLAYERS 132
11.1.1 IBM 132
TABLE 73 IBM: BUSINESS OVERVIEW 132
FIGURE 40 IBM: COMPANY SNAPSHOT 133
TABLE 74 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 134
TABLE 75 IBM: PRODUCT LAUNCHES 134
TABLE 76 IBM: DEALS 135
11.1.2 MICROSOFT 137
TABLE 77 MICROSOFT: BUSINESS OVERVIEW 137
FIGURE 41 MICROSOFT: COMPANY SNAPSHOT 138
TABLE 78 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 138
TABLE 79 MICROSOFT: PRODUCT LAUNCHES 139
11.1.3 GOOGLE 141
TABLE 80 GOOGLE: BUSINESS OVERVIEW 141
FIGURE 42 GOOGLE: COMPANY SNAPSHOT 142
TABLE 81 GOOGLE: PRODUCT/SOLUTIONS/SERVICES OFFERED 143
TABLE 82 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS 144
TABLE 83 GOOGLE: DEALS 144
11.1.4 HTC 146
TABLE 84 HTC: BUSINESS OVERVIEW 146
FIGURE 43 HTC: COMPANY SNAPSHOT 146
TABLE 85 HTC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 147
TABLE 86 HTC: PRODUCT LAUNCHES 147
TABLE 87 HTC: DEALS 148
11.1.5 META 150
TABLE 88 META: BUSINESS OVERVIEW 150
FIGURE 44 META: COMPANY SNAPSHOT 151
TABLE 89 META: SOLUTIONS/SERVICES OFFERED 151
TABLE 90 META: PRODUCT LAUNCHES AND ENHANCEMENTS 152
TABLE 91 META: DEALS 153
11.1.6 TIBCO 155
TABLE 92 TIBCO: BUSINESS OVERVIEW 155
TABLE 93 TIBCO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 155
TABLE 94 TIBCO: PRODUCT LAUNCHES 156
TABLE 95 TIBCO: DEALS 156
11.1.7 HEWLETT PACKARD ENTERPRISE(HPE) 157
TABLE 96 HPE: BUSINESS OVERVIEW 157
FIGURE 45 HPE: COMPANY SNAPSHOT 158
TABLE 97 HPE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 158
TABLE 98 HPE: PRODUCT LAUNCHES 159
TABLE 99 HPE: DEALS 159
11.1.8 MAGIC LEAP 160
TABLE 100 MAGIC LEAP: BUSINESS OVERVIEW 160
TABLE 101 MAGIC LEAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 160
TABLE 102 MAGIC LEAP: PRODUCT LAUNCHES 161
TABLE 103 MAGIC LEAP: DEALS 161
11.1.9 SAP 162
TABLE 104 SAP: BUSINESS OVERVIEW 162
FIGURE 46 SAP: COMPANY SNAPSHOT 163
TABLE 105 SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 163
TABLE 106 SAP: PRODUCT LAUNCHES 164
11.1.10 ACCENTURE 165
TABLE 107 ACCENTURE: BUSINESS OVERVIEW 165
FIGURE 47 ACCENTURE: COMPANY SNAPSHOT 166
TABLE 108 ACCENTURE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 166
11.1.11 TABLEAU 167
TABLE 109 TABLEAU: BUSINESS OVERVIEW 167
TABLE 110 TABLEAU: SOLUTIONS/SERVICES OFFERED 167
TABLE 111 TABLEAU: DEALS 168
11.1.12 REPLY 169
*Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
11.2 SMES/START-UPS 170
11.2.1 KOGNITIV SPARK 170
11.2.2 AVENTIOR 171
11.2.3 IMMERSION ANALYTICS 172
11.2.4 BADVR 173
11.2.5 VIRTUALITICS 174
11.2.6 SOFTCARE STUDIOS 175
11.2.7 JUJU IMMERSIVE LIMITED 175
11.2.8 ARSOME TECHNOLOGY 176
11.2.9 VARJO 176
11.2.10 COGNITIVE3D 177
11.2.11 SENSEGLOVE 178
11.2.12 DPVR 179
11.2.13 PICO 180
12 ADJACENT/RELATED MARKETS 181
12.1 ADVANCED ANALYTICS MARKET 181
12.1.1 MARKET DEFINITION 181
12.1.2 MARKET OVERVIEW 181
12.1.3 ADVANCED ANALYTICS MARKET, BY COMPONENT 181
TABLE 112 ADVANCED ANALYTICS MARKET, BY COMPONENT, 2016–2020 (USD MILLION) 181
TABLE 113 ADVANCED ANALYTICS MARKET, BY COMPONENT, 2021–2026 (USD MILLION) 182
12.2 SOLUTION 182
TABLE 114 SOLUTION: ADVANCED ANALYTICS MARKET, BY REGION, 2016–2020 (USD MILLION) 182
TABLE 115 SOLUTION: ADVANCED ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION) 183
12.3 SERVICES 183
TABLE 116 ADVANCED ANALYTICS MARKET, BY SERVICE, 2016–2020 (USD MILLION) 183
TABLE 117 ADVANCED ANALYTICS MARKET, BY SERVICE, 2021–2026 (USD MILLION) 184
TABLE 118 SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2016–2020 (USD MILLION) 184
TABLE 119 SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION) 184
12.3.1 PROFESSIONAL SERVICES 185
12.3.2 MANAGED SERVICES 185
12.4 AUGMENTED REALITY AND VIRTUAL REALITY MARKET 185
12.4.1 MARKET DEFINITION 185
12.4.2 MARKET OVERVIEW 186
TABLE 120 AUGMENTED REALITY MARKET, BY OFFERING, 2018–2021 (USD MILLION) 186
TABLE 121 AUGMENTED REALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 186
12.5 HARDWARE 187
TABLE 122 AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT, 2018–2021 (USD MILLION) 187
TABLE 123 AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT, 2022–2027 (USD MILLION) 187
TABLE 124 VIRTUAL REALITY MARKET, BY OFFERING, 2018–2021 (USD MILLION) 188
TABLE 125 VIRTUAL REALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 188
TABLE 126 VIRTUAL REALITY MARKET, BY HARDWARE, 2018–2021 (USD MILLION) 188
TABLE 127 VIRTUAL REALITY MARKET, HARDWARE, 2022–2027 (USD MILLION) 189
 
12.6 SOFTWARE 189
12.6.1 SOFTWARE DEVELOPMENT KITS 189
12.6.1.1 Case study: Arcore for Tendar 190
12.6.2 CLOUD-BASED SERVICES 190
12.6.2.1 Case study: VR Group boosts cloud application performance and reduces costs 190
TABLE 128 AUGMENTED REALITY MARKET FOR SOFTWARE, BY APPLICATION, 2018–2021 (USD MILLION) 191
TABLE 129 AUGMENTED REALITY MARKET FOR SOFTWARE, BY APPLICATION, 2022–2027 (USD MILLION) 191
13 APPENDIX 192
13.1 DISCUSSION GUIDE 192
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 195
13.3 CUSTOMIZATION OPTIONS 197
13.4 RELATED REPORTS 197
13.5 AUTHOR DETAILS 198

　

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Summary

MarketsandMarkets forecasts the immersive analytics market size is projected to grow from USD 0.8 billion in 2023 to USD 6.7 billion by 2028, at a CAGR of 51.7% during the forecast period. The rising demand for analyzing and understanding heterogeneous data with data visualization tools will drive the growth of the immersive analytics market. Analyzing heterogeneous data can also offer advantages as it can provide a more comprehensive understanding of a complex system or issue, leading to better decision-making and insights.

"By Hardware, the Sensors & Controllers segment is expected to grow with the highest CAGR during the forecast period"
Sensors and controllers play vital roles in enhancing immersive analytics. Sensors gather information about the user's surroundings and physical state, while controllers enable users to interact with the immersive environment. The collected data and interaction can be leveraged to enhance the user's experience and create more engaging and informative analytics. Positional tracking sensors track the user's movements and position, while handheld controllers enable users to manipulate and select virtual objects. Gesture recognition technology interprets hand gestures and body movements, while eye tracking monitors the user's gaze. Voice recognition allows for interaction through voice commands.
"By service, the managed services segment is expected to grow with the highest CAGR during the forecast period"
Managed services are important as they are specifically related to client experiences. A technological domain requires well-delivered managed services. The services offered must fit perfectly into the client's environment. Technical expertise, service consistency, and flexibility must be provided by vendors regardless of the client's location. Managed service providers offer technical expertise, consistency, and flexibility, regardless of the client's location. They deal with all the pre-and post-deployment questions and needs of clients.
"Asia Pacific is expected to have the largest market share during the forecast period"
Companies operating in this region will benefit from flexible economic conditions, the industrialization-and globalization-motivated policies of governments, and the expanding digitalization and technological adoption, all of which are expected to have a huge impact on the business community in the region. The growth of the immersive analytics market is anticipated to be fueled by the surge in urbanization in the region. Asia Pacific has a significant technology adoption rate and is expected to record the highest growth rate in the immersive analytics market over the next few years.

Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

• By Company Type: Tier 1 – 35%, Tier 2 – 39%, and Tier 3 – 26%
• By Designation: C-level –25%, D-level – 35%, and Others – 40%
• By Region: North America – 38%, Europe – 40%, Asia Pacific – 21%, RoW- 1%
The major players in the immersive analytics market are IBM (US), Microsoft (US), SAP (Germany), Google (US), TIBCO (US), HPE (US), Magic Leap (US), Accenture (Ireland), HTC (Taiwan), Meta (US), Tableau (US), Kognitiv Spark (Canada), Aventior (US), Immersion Analytics (US), BadVR (US), Virtualitics (US), Softcare Studios (Italy), JuJu Immersive (UK), ARSOME Technology (US), Varjo (Finland), Cognitive3D (Canada), SenseGlove (Netherlands), DPVR (China), PICO (US), Reply (Italy). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and product enhancements, and acquisitions to expand their footprint in the immersive analytics market.




Research Coverage
The market study covers the immersive analytics market size across different segments. It aims at estimating the market size and the growth potential across different segments, including offering, end-use industry, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the immersive analytics market's revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:

Analysis of key drivers (Advancement in immersive technology and increasing digitalization, the large amount and complexity of the data available for analysis will increase the demand of immersive analytics market, the rising demand to analyze and understand heterogeneous data with data visualization tools, growing adoption of Head-Mounted Displays (HMDs) for 3D data visualization), restraints (High cost to deploy infrastructure required for immersive analytics), opportunities (Immersive analytics will help to generate new revenue streams for businesses, increasing demand of IoT and will create huge potential for immersive analytics, adoption of immersive analytics will enable firms to provide more personalized customer experience), and challenges (Complex data ecosystem leading to data breaches and security issues, lack of analytical knowledge among the workforces) influencing the growth of the immersive analytics market.




• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the immersive analytics market.

• Market Development: Comprehensive information about lucrative markets – the report analyses the immersive analytics market across varied regions

• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the immersive analytics market.

Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like IBM (US), Microsoft (US), SAP (Germany), Google (US), TIBCO (US), HPE (US), Magic Leap (US), Accenture (Ireland), HTC (Taiwan), Meta (US), Tableau (US), Kognitiv Spark (Canada), Aventior (US), Immersion Analytics (US), BadVR (US), Virtualitics (US), Softcare Studios (Italy), JuJu Immersive (UK), ARSOME Technology (US), Varjo (Finland), Cognitive3D (Canada), SenseGlove (Netherlands), DPVR (China), PICO (US), Reply (Italy).



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Table of Contents

1 INTRODUCTION 22
1.1 STUDY OBJECTIVES 22
1.2 MARKET DEFINITION 22
1.3 STUDY SCOPE 23
1.3.1 MARKET SCOPE 23
FIGURE 1 MARKET SEGMENTATION 23
1.3.2 REGIONS COVERED 23
1.3.3 INCLUSIONS AND EXCLUSIONS 24
1.3.4 YEARS CONSIDERED 24
1.4 CURRENCY CONSIDERED 25
TABLE 1 USD EXCHANGE RATE, 2020–2022 25
1.5 STAKEHOLDERS 25
2 RESEARCH METHODOLOGY 26
2.1 RESEARCH DATA 26
FIGURE 2 IMMERSIVE ANALYTICS MARKET: RESEARCH DESIGN 26
2.1.1 SECONDARY DATA 27
2.1.1.1 Secondary sources 27
2.1.2 PRIMARY DATA 27
2.1.2.1 Primary interviews with experts 28
2.1.2.2 List of key primary interview participants 28
2.1.2.3 Breakdown of primary interviews 28
2.1.2.4 Primary sources 29
2.1.2.5 Key industry insights 29
2.2 MARKET SIZE ESTIMATION 29
FIGURE 3 APPROACH USED FOR MARKET SIZE ESTIMATION 30
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY (APPROACH 1): SUPPLY-SIDE ANALYSIS OF REVENUE FROM PLATFORMS AND SERVICES 30
2.2.1 BOTTOM-UP APPROACH 31
FIGURE 5 BOTTOM-UP APPROACH 31
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY (APPROACH 1), BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF IMMERSIVE ANALYTICS VENDORS 31
2.2.2 TOP-DOWN APPROACH 32
FIGURE 7 TOP-DOWN APPROACH 32
2.2.3 MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 33
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 33
2.3 DATA TRIANGULATION 34
FIGURE 9 DATA TRIANGULATION 34
2.4 FACTOR ANALYSIS 35
TABLE 2 FACTOR ANALYSIS 35
2.5 RESEARCH ASSUMPTIONS 35
2.6 LIMITATIONS AND RISK ASSESSMENT 36
FIGURE 10 LIMITATIONS 36
2.7 RECESSION IMPACT 36
3 EXECUTIVE SUMMARY 37
FIGURE 11 IMMERSIVE ANALYTICS MARKET, 2023–2028 (USD MILLION) 37
FIGURE 12 IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023 VS. 2028 (USD MILLION) 38
FIGURE 13 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023 VS. 2028 (USD MILLION) 38
FIGURE 14 IMMERSIVE ANALYTICS MARKET, BY REGION, 2023 39
4 PREMIUM INSIGHTS 40
4.1 IMMERSIVE ANALYTICS MARKET OVERVIEW 40
FIGURE 15 INCREASING USE OF DIGITALIZED PLATFORMS TO DRIVE MARKET GROWTH 40
4.2 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY SERVICE AND END-USE INDUSTRY (2023) 40
FIGURE 16 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE 40
4.3 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY OFFERING AND END-USE INDUSTRY (2023) 41
FIGURE 17 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE 41
4.4 EUROPE: IMMERSIVE ANALYTICS MARKET, BY OFFERING AND END-USE INDUSTRY (2023) 41
FIGURE 18 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE 41
4.5 GEOGRAPHICAL SNAPSHOT OF IMMERSIVE ANALYTICS MARKET 42
FIGURE 19 ASIA PACIFIC TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD 42
5 MARKET OVERVIEW AND INDUSTRY TRENDS 43
5.1 MARKET OVERVIEW 43
5.2 MARKET DYNAMICS 43
FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: IMMERSIVE ANALYTICS MARKET 43
5.2.1 DRIVERS 44
5.2.1.1 Advancements in immersive technology and increasing digitalization 44
5.2.1.2 Large amount and complexity of data available for analysis to increase demand 44
5.2.1.3 Rising demand to analyze and understand heterogeneous data with data visualization tools 44
5.2.1.4 Growing adoption of head-mounted displays for 3D data visualization 45
5.2.2 RESTRAINTS 45
5.2.2.1 High cost to deploy infrastructure required for immersive analytics 45
5.2.3 OPPORTUNITIES 45
5.2.3.1 Immersive analytics to generate new revenue streams for businesses 45
5.2.3.2 Increasing demand for IoT to create huge potential for immersive analytics 46
5.2.3.3 Adoption of immersive analytics to enable firms to provide more personalized customer experience 46
5.2.4 CHALLENGES 46
5.2.4.1 Complex data ecosystem to lead to data breaches and security issues 46
5.2.4.2 Lack of analytical knowledge in workforce 47
5.3 HISTORY OF IMMERSIVE ANALYTICS 47
FIGURE 21 EVOLUTION OF IMMERSIVE ANALYTICS 47
5.4 ECOSYSTEM ANALYSIS 48
FIGURE 22 IMMERSIVE MARKET: ECOSYSTEM 48
TABLE 3 IMMERSIVE ANALYTICS MARKET: ECOSYSTEM 48
5.5 VALUE CHAIN ANALYSIS 50
FIGURE 23 IMMERSIVE ANALYTICS MARKET: VALUE CHAIN ANALYSIS 50
5.6 PRICING ANALYSIS 51
5.6.1 AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING 51
TABLE 4 PRICING MODELS AND INDICATIVE PRICE POINTS, 2022–2023 51
5.6.2 AVERAGE SELLING PRICE TREND 51
5.7 TECHNOLOGY ANALYSIS 52
5.7.1 RELATED TECHNOLOGIES 52
5.7.1.1 Virtual reality 52
5.7.1.2 Augmented reality 52
5.7.1.3 Mixed reality 53
5.7.1.4 Haptic technology 53
5.7.1.5 Machine learning and artificial intelligence 53
5.7.1.6 3D modeling and animation 53
5.7.2 IMPACT OF IMMERSIVE ANALYTICS ON ADJACENT TECHNOLOGIES 54
5.8 INDUSTRY USE CASES 54
5.8.1 USE CASE 1: TOYOTA COLLABORATED WITH MICROSOFT TO CREATE IMMERSIVE AND ENGAGING WORKING EXPERIENCE 54
5.8.2 USE CASE 2: AUDI TO PROVIDE NEW DRIVING EXPERIENCE TO PASSENGERS WITH IMMERSIVE TOOLS 55
5.8.3 USE CASE 4: REMOTESPARK TO HELP WORKERS TO RESOLVE REPAIR AND MAINTENANCE ISSUES REMOTELY 55
5.8.4 USE CASE 6: CANNON DESIGN SELECTED VIVE AND NVIDIA TO ENABLE REMOTE MEETINGS WITH COLLABORATIVE MULTI-USER SUPPORT 56
5.9 PATENT ANALYSIS 56
5.9.1 DOCUMENT OF PATENTS 57
TABLE 5 PATENTS FILED, 2018–2023 57
5.9.2 INNOVATION AND PATENT APPLICATIONS 57
FIGURE 24 TOTAL NUMBER OF PATENTS GRANTED, 2018–2023 57
FIGURE 25 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS 57
TABLE 6 TOP 10 PATENT OWNERS IN IMMERSIVE ANALYTICS MARKET, 2018–2023 58
TABLE 7 LIST OF FEW PATENTS IN IMMERSIVE ANALYTICS MARKET, 2018–2023 58
FIGURE 26 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS OF IMMERSIVE ANALYTICS MARKET 59
5.10 PORTER’S FIVE FORCES ANALYSIS 59
TABLE 8 IMMERSIVE ANALYTICS MARKET: PORTER’S FIVE FORCES MODEL 59
5.10.1 THREAT OF NEW ENTRANTS 60
5.10.2 THREAT OF SUBSTITUES 60
5.10.3 BARGAINING POWER OF BUYERS 60
5.10.4 BARGAINING POWER OF SUPPLIERS 60
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 60
5.11 REGULATORY LANDSCAPE 61
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 61
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 61
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 62
TABLE 12 MIDDLE EAST AND AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 62
TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 63
5.11.1 ISO/TC 184/SC 4 63
5.11.2 ISO/ TC 184 63
5.11.3 GENERAL PERSONAL DATA PROTECTION LAW (GPDP) 63
5.11.4 AUSTRALIAN DIGITAL CURRENCY COMMERCE ASSOCIATION (ADCCA) 63
5.11.5 DIGITAL SIGNATURE ACT 64
5.11.6 GDPR 64
5.11.7 FINANCIAL SERVICES MODERNIZATION ACT 64
5.11.8 SOX ACT 64
5.11.9 PAYMENT CARD INDUSTRY-DATA SECURITY STANDARD 64
5.11.10 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 64
5.11.11 FEDERAL INFORMATION SECURITY MANAGEMENT ACT 65
5.12 KEY STAKEHOLDERS AND BUYING CRITERIA 65
5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS 65
FIGURE 27 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 65
TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 65
5.12.2 BUYING CRITERIA 66
FIGURE 28 KEY BUYING CRITERIA 66
TABLE 15 KEY BUYING CRITERIA 66
 
5.13 KEY CONFERENCES AND EVENTS, 2023–2024 66
TABLE 16 IMMERSIVE ANALYTICS MARKET: DETAILED LIST OF CONFERENCES AND EVENTS 67
5.14 BEST PRACTICES IN IMMERSIVE ANALYTICS MARKET 68
5.15 FUTURE DIRECTIONS OF IMMERSIVE ANALYTICS MARKET LANDSCAPE 68
5.15.1 IMMERSIVE TECHNOLOGY ROADMAP TILL 2030 69
5.15.1.1 Short-term roadmap (2023-2025) 69
5.15.1.2 Mid-term roadmap (2026-2028) 69
5.15.1.3 Long-term roadmap (2029-2030) 69
6 IMMERSIVE ANALYTICS MARKET, BY OFFERING 71
6.1 INTRODUCTION 72
6.1.1 OFFERING: IMMERSIVE ANALYTICS MARKET DRIVERS 72
FIGURE 29 SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 72
TABLE 17 IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 73
6.2 HARDWARE 73
6.2.1 ORGANIZATIONS TO ADOPT NEW HARDWARE DEVICES TO IMPROVE DATA VISUALIZATION IN 3D 73
TABLE 18 IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 73
6.2.2 AR/VR/MR HEADSETS 74
6.2.2.1 Viewing medical scans while performing surgery to drive need for MR headsets 74
TABLE 19 AR/VR/MR HEADSETS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 74
6.2.3 DISPLAYS 74
6.2.3.1 Use of HMDs to display images in immersive environment to drive market 74
TABLE 20 DISPLAYS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 75
6.2.4 SENSORS & CONTROLLERS 75
6.2.4.1 Sensors to capture user inputs and interactions within immersive environment 75
TABLE 21 SENSORS & CONTROLLERS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 75
6.2.5 OTHER HARDWARE 76
TABLE 22 OTHER HARDWARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 76
6.3 SOLUTIONS 76
6.3.1 VISUALIZATION OF DATA IN 3D TO GAIN MORE COMPETITIVE ADVANTAGE AND DRIVE DEMAND FOR IMMERSIVE ANALYTICAL SOLUTIONS 76
6.4 SERVICES 77
6.4.1 NEED FOR PROFESSIONAL CONSULTANT TO PROVIDE 24/7 SERVICE RESPONSE 77
TABLE 23 IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 77
6.4.2 PROFESSIONAL SERVICES 77
TABLE 24 PROFESSIONAL SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 77
6.4.3 MANAGED SERVICES 78
TABLE 25 MANAGED SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 78
7 IMMERSIVE ANALYTICS MARKET, BY APPLICATION 79
7.1 INTRODUCTION 79
7.1.1 APPLICATION: IMMERSIVE ANALYTICS MARKET DRIVERS 79
7.2 EDUCATION & TRAINING 79
7.2.1 IMMERSIVE ANALYTICS TOOLS TO ENABLE EMPLOYEES TO ENGAGE WITH SIMULATED ENVIRONMENTS AND TRAINING SCENARIOS 79
7.3 SALES & MARKETING 80
7.3.1 MARKETING STRATEGIES, SUCH AS ADJUSTING INVENTORY LEVELS AND OFFERING DISCOUNTS TO DRIVE MARKET 80
7.4 DESIGN & VISUALIZATION 80
7.4.1 REVOLUTIONIZATION OF USER INTERACTION WITH DATA TO INCREASE DEMAND FOR IMMERSIVE ANALYTICS TOOLS 80
7.5 STRATEGY PLANNING 80
7.5.1 TESTING AND ANALYZING DATA SETS AND SYSTEM BEHAVIOR IN COMPLEX SITUATIONS 80
7.6 OTHER APPLICATIONS 81
8 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY 82
8.1 INTRODUCTION 83
8.1.1 END-USE INDUSTRY: IMMERSIVE ANALYTICS MARKET DRIVERS 83
FIGURE 30 MEDIA & ENTERTAINMENT SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 83
TABLE 26 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 84
8.2 MEDIA & ENTERTAINMENT 84
8.2.1 GROWING NEED TO IMPROVE CUSTOMER EXPERIENCE 84
TABLE 27 MEDIA & ENTERTAINMENT: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 85
8.2.1.1 Use Cases 85
8.2.1.1.1 Taking theme parks to next level by enriching experience of viewers 85
8.2.1.1.2 Creating engaging and immersive experiences with AR, VR, and XR technologies 85
8.2.2 HEALTHCARE 85
8.2.2.1 Revolutionization of medical education, clinical care, and medical research with immersive analytical tools 85
TABLE 28 HEALTHCARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 86
8.2.2.2 Use Cases 86
8.2.2.2.1 Company to drive innovation in training process by leveraging power of virtual and augmented reality 86
8.2.3 AUTOMOTIVE & TRANSPORTATION 86
8.2.3.1 Visualizing and analyzing data from sensors and other sources to identify potential issues 86
TABLE 29 AUTOMOTIVE & TRANSPORTATION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 87
8.2.3.2 Use Cases 87
8.2.3.2.1 Improving driving skills and preparing drivers for challenges 87
8.2.4 CONSTRUCTION 87
TABLE 30 CONSTRUCTION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 88
8.2.4.1 Use Cases 88
8.2.4.1.1 FMT AB to use near eye-based AR technology to assist efficient construction activities 88
8.2.5 GOVERNMENT & DEFENSE 88
8.2.5.1 Solutions to provide training on usage of equipment and perform complex construction tasks 88
TABLE 31 GOVERNMENT & DEFENSE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 89
8.2.5.2 Use Cases 89
8.2.5.2.1 Use of VR technology for training on simulators in aerospace applications 89
8.2.5.2.2 Use of immersive technology such as AR for military training and development programs 89
8.2.6 OTHER END-USE INDUSTRIES 90
TABLE 32 OTHER END-USE INDUSTRIES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 90
9 IMMERSIVE ANALYTICS MARKET, BY REGION 91
9.1 INTRODUCTION 92
FIGURE 31 IMMERSIVE ANALYTICS MARKET: REGIONAL SNAPSHOT (2023) 92
FIGURE 32 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 93
TABLE 33 IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 93
9.2 NORTH AMERICA 93
FIGURE 33 NORTH AMERICA: MARKET SNAPSHOT 94
9.2.1 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET DRIVERS 94
9.2.2 NORTH AMERICA: RECESSION IMPACT 95
TABLE 34 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 95
TABLE 35 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 95
TABLE 36 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 95
TABLE 37 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 96
TABLE 38 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 96
9.2.3 US 96
9.2.3.1 Strong presence of AR/VR companies to drive market 96
TABLE 39 US: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 97
TABLE 40 US: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 97
TABLE 41 US: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 97
TABLE 42 US: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 97
9.2.4 CANADA 98
9.3 EUROPE 98
9.3.1 EUROPE: IMMERSIVE ANALYTICS MARKET DRIVERS 98
9.3.2 EUROPE: RECESSION IMPACT 99
TABLE 43 EUROPE: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 99
TABLE 44 EUROPE: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 99
TABLE 45 EUROPE: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 100
TABLE 46 EUROPE: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 100
TABLE 47 EUROPE: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 100
9.3.3 UK 101
9.3.3.1 Continued transition toward online services due to relative ease and speed to drive market 101
TABLE 48 UK: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 101
TABLE 49 UK: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 101
TABLE 50 UK: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 102
TABLE 51 UK: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 102
9.3.4 GERMANY 102
9.3.4.1 Surging adoption of new technologies to drive market 102
9.3.5 FRANCE 103
9.3.5.1 Key focus on online advertisement and adoption of digital display 103
9.3.6 REST OF EUROPE 103
9.4 ASIA PACIFIC 103
FIGURE 34 ASIA PACIFIC: MARKET SNAPSHOT 104
9.4.1 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET DRIVERS 104
9.4.2 RECESSION IMPACT: ASIA PACIFIC 105
TABLE 52 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 105
TABLE 53 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 105
TABLE 54 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 106
TABLE 55 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 106
TABLE 56 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 106
9.4.3 CHINA 107
9.4.3.1 Presence of video gaming companies and high internet penetration to impact growth 107
9.4.4 SINGAPORE 107
9.4.4.1 Rapid adoption of innovative digital technologies to provide more intuitive and engaging data experiences 107
9.4.5 INDIA 107
9.4.5.1 New start-ups involved in extensive research and development of AR and VR technology to support growth 107
TABLE 57 INDIA: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 108
TABLE 58 INDIA: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 108
TABLE 59 INDIA: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 108
TABLE 60 INDIA: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 109
9.4.6 JAPAN 109
9.4.6.1 Advancements in innovative technologies, coupled with strong IT infrastructure to drive growth 109
9.4.7 AUSTRALIA AND NEW ZEALAND (ANZ) 109
9.4.7.1 Rising demand for immersive analytics to analyze data in e-commerce and education sector 109
9.4.8 REST OF ASIA PACIFIC 110
9.5 ROW 110
9.5.1 ROW: IMMERSIVE ANALYTICS MARKET DRIVERS 110
9.5.2 RECESSION IMPACT: ROW 110
TABLE 61 ROW: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 111
TABLE 62 ROW: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 111
TABLE 63 ROW: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 111
TABLE 64 ROW: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 112
TABLE 65 ROW: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 112
9.5.3 MIDDLE EAST AND AFRICA 112
9.5.3.1 Saudi Arabia 113
9.5.3.1.1 Adoption of technology and transformation to data-driven economy to drive growth 113
9.5.3.2 South Africa 113
9.5.3.2.1 Rising government support to drive growth 113
9.5.3.3 UAE 113
9.5.3.3.1 Visualization of trade data of oil and gas assets in real-time to make informed decision making 113
9.5.3.4 Rest of Middle East and Africa 114
9.5.4 LATIN AMERICA 114
9.5.4.1 Brazil 114
9.5.4.1.1 Increasing initiatives to promote adoption of industry 4.0 technologies 114
9.5.4.2 Mexico 115
9.5.4.2.1 Visualization and analyzation of data received from sensors to drive market 115
9.5.4.3 Rest of Latin America 115
10 COMPETITIVE LANDSCAPE 116
10.1 OVERVIEW 116
10.2 STRATEGIES ADOPTED BY KEY PLAYERS 116
TABLE 66 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN IMMERSIVE ANALYTICS MARKET 116
10.3 COMPETITIVE SCENARIO 117
10.4 MARKET SHARE ANALYSIS OF TOP PLAYERS 117
TABLE 67 IMMERSIVE ANALYTICS MARKET: DEGREE OF COMPETITION 117
10.5 COMPETITIVE BENCHMARKING 118
TABLE 68 PRODUCT FOOTPRINT WEIGHTAGE 118
TABLE 69 IMMERSIVE ANALYTICS MARKET: COMPETITIVE BENCHMARKING OF PLAYERS BY OFFERING, INDUSTRY, AND REGION 118
TABLE 70 IMMERSIVE ANALYTICS MARKET: DETAILED LIST OF KEY STARTUP/SME 120
10.6 MARKET RANKING OF KEY PLAYERS IN IMMERSIVE ANALYTICS MARKET, 2023 121
FIGURE 35 MARKET RANKING OF KEY PLAYERS, 2023 121
10.7 COMPANY EVALUATION QUADRANT 121
FIGURE 36 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 122
10.7.1 STARS 122
10.7.2 EMERGING LEADERS 122
10.7.3 PERVASIVE PLAYERS 122
10.7.4 PARTICIPANTS 122
FIGURE 37 IMMERSIVE ANALYTICS MARKET COMPANY EVALUATION MATRIX, 2023 123
10.8 STARTUP/SME EVALUATION MATRIX METHODOLOGY AND DEFINITIONS 124
FIGURE 38 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE 124
10.8.1 PROGRESSIVE COMPANIES 124
10.8.2 RESPONSIVE COMPANIES 124
10.8.3 DYNAMIC COMPANIES 124
10.8.4 STARTING BLOCKS 125
FIGURE 39 STARTUP/SME IMMERSIVE ANALYTICS MARKET EVALUATION MATRIX, 2023 125
10.9 COMPETITIVE SCENARIO 126
10.9.1 PRODUCT LAUNCHES 126
TABLE 71 PRODUCT LAUNCHES, JANUARY 2019–MARCH 2023 126
10.9.2 DEALS 129
TABLE 72 DEALS, JANUARY 2019–MARCH 2023 129
11 COMPANY PROFILES 132
(Business overview, Products/Solutions/Services offered, Recent developments & MnM View)*
11.1 MAJOR PLAYERS 132
11.1.1 IBM 132
TABLE 73 IBM: BUSINESS OVERVIEW 132
FIGURE 40 IBM: COMPANY SNAPSHOT 133
TABLE 74 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 134
TABLE 75 IBM: PRODUCT LAUNCHES 134
TABLE 76 IBM: DEALS 135
11.1.2 MICROSOFT 137
TABLE 77 MICROSOFT: BUSINESS OVERVIEW 137
FIGURE 41 MICROSOFT: COMPANY SNAPSHOT 138
TABLE 78 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 138
TABLE 79 MICROSOFT: PRODUCT LAUNCHES 139
11.1.3 GOOGLE 141
TABLE 80 GOOGLE: BUSINESS OVERVIEW 141
FIGURE 42 GOOGLE: COMPANY SNAPSHOT 142
TABLE 81 GOOGLE: PRODUCT/SOLUTIONS/SERVICES OFFERED 143
TABLE 82 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS 144
TABLE 83 GOOGLE: DEALS 144
11.1.4 HTC 146
TABLE 84 HTC: BUSINESS OVERVIEW 146
FIGURE 43 HTC: COMPANY SNAPSHOT 146
TABLE 85 HTC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 147
TABLE 86 HTC: PRODUCT LAUNCHES 147
TABLE 87 HTC: DEALS 148
11.1.5 META 150
TABLE 88 META: BUSINESS OVERVIEW 150
FIGURE 44 META: COMPANY SNAPSHOT 151
TABLE 89 META: SOLUTIONS/SERVICES OFFERED 151
TABLE 90 META: PRODUCT LAUNCHES AND ENHANCEMENTS 152
TABLE 91 META: DEALS 153
11.1.6 TIBCO 155
TABLE 92 TIBCO: BUSINESS OVERVIEW 155
TABLE 93 TIBCO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 155
TABLE 94 TIBCO: PRODUCT LAUNCHES 156
TABLE 95 TIBCO: DEALS 156
11.1.7 HEWLETT PACKARD ENTERPRISE(HPE) 157
TABLE 96 HPE: BUSINESS OVERVIEW 157
FIGURE 45 HPE: COMPANY SNAPSHOT 158
TABLE 97 HPE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 158
TABLE 98 HPE: PRODUCT LAUNCHES 159
TABLE 99 HPE: DEALS 159
11.1.8 MAGIC LEAP 160
TABLE 100 MAGIC LEAP: BUSINESS OVERVIEW 160
TABLE 101 MAGIC LEAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 160
TABLE 102 MAGIC LEAP: PRODUCT LAUNCHES 161
TABLE 103 MAGIC LEAP: DEALS 161
11.1.9 SAP 162
TABLE 104 SAP: BUSINESS OVERVIEW 162
FIGURE 46 SAP: COMPANY SNAPSHOT 163
TABLE 105 SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 163
TABLE 106 SAP: PRODUCT LAUNCHES 164
11.1.10 ACCENTURE 165
TABLE 107 ACCENTURE: BUSINESS OVERVIEW 165
FIGURE 47 ACCENTURE: COMPANY SNAPSHOT 166
TABLE 108 ACCENTURE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 166
11.1.11 TABLEAU 167
TABLE 109 TABLEAU: BUSINESS OVERVIEW 167
TABLE 110 TABLEAU: SOLUTIONS/SERVICES OFFERED 167
TABLE 111 TABLEAU: DEALS 168
11.1.12 REPLY 169
*Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
11.2 SMES/START-UPS 170
11.2.1 KOGNITIV SPARK 170
11.2.2 AVENTIOR 171
11.2.3 IMMERSION ANALYTICS 172
11.2.4 BADVR 173
11.2.5 VIRTUALITICS 174
11.2.6 SOFTCARE STUDIOS 175
11.2.7 JUJU IMMERSIVE LIMITED 175
11.2.8 ARSOME TECHNOLOGY 176
11.2.9 VARJO 176
11.2.10 COGNITIVE3D 177
11.2.11 SENSEGLOVE 178
11.2.12 DPVR 179
11.2.13 PICO 180
12 ADJACENT/RELATED MARKETS 181
12.1 ADVANCED ANALYTICS MARKET 181
12.1.1 MARKET DEFINITION 181
12.1.2 MARKET OVERVIEW 181
12.1.3 ADVANCED ANALYTICS MARKET, BY COMPONENT 181
TABLE 112 ADVANCED ANALYTICS MARKET, BY COMPONENT, 2016–2020 (USD MILLION) 181
TABLE 113 ADVANCED ANALYTICS MARKET, BY COMPONENT, 2021–2026 (USD MILLION) 182
12.2 SOLUTION 182
TABLE 114 SOLUTION: ADVANCED ANALYTICS MARKET, BY REGION, 2016–2020 (USD MILLION) 182
TABLE 115 SOLUTION: ADVANCED ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION) 183
12.3 SERVICES 183
TABLE 116 ADVANCED ANALYTICS MARKET, BY SERVICE, 2016–2020 (USD MILLION) 183
TABLE 117 ADVANCED ANALYTICS MARKET, BY SERVICE, 2021–2026 (USD MILLION) 184
TABLE 118 SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2016–2020 (USD MILLION) 184
TABLE 119 SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION) 184
12.3.1 PROFESSIONAL SERVICES 185
12.3.2 MANAGED SERVICES 185
12.4 AUGMENTED REALITY AND VIRTUAL REALITY MARKET 185
12.4.1 MARKET DEFINITION 185
12.4.2 MARKET OVERVIEW 186
TABLE 120 AUGMENTED REALITY MARKET, BY OFFERING, 2018–2021 (USD MILLION) 186
TABLE 121 AUGMENTED REALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 186
12.5 HARDWARE 187
TABLE 122 AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT, 2018–2021 (USD MILLION) 187
TABLE 123 AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT, 2022–2027 (USD MILLION) 187
TABLE 124 VIRTUAL REALITY MARKET, BY OFFERING, 2018–2021 (USD MILLION) 188
TABLE 125 VIRTUAL REALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 188
TABLE 126 VIRTUAL REALITY MARKET, BY HARDWARE, 2018–2021 (USD MILLION) 188
TABLE 127 VIRTUAL REALITY MARKET, HARDWARE, 2022–2027 (USD MILLION) 189
 
12.6 SOFTWARE 189
12.6.1 SOFTWARE DEVELOPMENT KITS 189
12.6.1.1 Case study: Arcore for Tendar 190
12.6.2 CLOUD-BASED SERVICES 190
12.6.2.1 Case study: VR Group boosts cloud application performance and reduces costs 190
TABLE 128 AUGMENTED REALITY MARKET FOR SOFTWARE, BY APPLICATION, 2018–2021 (USD MILLION) 191
TABLE 129 AUGMENTED REALITY MARKET FOR SOFTWARE, BY APPLICATION, 2022–2027 (USD MILLION) 191
13 APPENDIX 192
13.1 DISCUSSION GUIDE 192
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 195
13.3 CUSTOMIZATION OPTIONS 197
13.4 RELATED REPORTS 197
13.5 AUTHOR DETAILS 198

　

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3)お客様指定、もしくは弊社の発注書をメール添付にて発送してください。
4)データリソース社からレポート発行元の調査会社へ納品手配します。
5) 調査会社からお客様へ納品されます。最近は、pdfにてのメール納品が大半です。


お支払方法の方法はどのようになっていますか?


納品と同時にデータリソース社よりお客様へ請求書（必要に応じて納品書も）を発送いたします。
お客様よりデータリソース社へ（通常は円払い）の御振り込みをお願いします。
請求書は、納品日の日付で発行しますので、翌月最終営業日までの当社指定口座への振込みをお願いします。振込み手数料は御社負担にてお願いします。
お客様の御支払い条件が60日以上の場合は御相談ください。
尚、初めてのお取引先や個人の場合、前払いをお願いすることもあります。ご了承のほど、お願いします。


データリソース社はどのような会社ですか?


当社は、世界各国の主要調査会社・レポート出版社と提携し、世界各国の市場調査レポートや技術動向レポートなどを日本国内の企業・公官庁及び教育研究機関に提供しております。
世界各国の「市場・技術・法規制などの」実情を調査・収集される時には、データリソース社にご相談ください。
お客様の御要望にあったデータや情報を抽出する為のレポート紹介や調査のアドバイスも致します。



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東京都港区赤坂1-14-5　アークヒルズエグゼクティブタワー N313

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