スマートホスピタリティ市場:提供サービス(ソリューション、サービス)、ソリューション(不動産管理システム、ネットワーク管理システム、統合セキュリティ管理システム)、導入形態、エンドユーザー、地域別 - 2027年までの世界予測Smart Hospitality Market by Offering (Solutions, Services), Solution (Property Management System, Network Management System, Integrated Security Management System), Deployment Mode, End User and Region - Global Forecast to 2027 MarketsandMarketsは、スマートホスピタリティの市場規模が2022年の136億米ドルから2027年には499億米ドルに成長し、予測期間中の年間平均成長率(CAGR)は29.8%となると予測しています。持続可能性への傾斜、規... もっと見る
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サマリーMarketsandMarketsは、スマートホスピタリティの市場規模が2022年の136億米ドルから2027年には499億米ドルに成長し、予測期間中の年間平均成長率(CAGR)は29.8%となると予測しています。持続可能性への傾斜、規制、超都市化(観光・旅行の増加)、コネクテッドホテルへの注力、情報技術の革新、資源の流動性が、スマートホスピタリティ市場の成長に拍車をかけると予測されます。デジタルデータの盗難や機密データ漏洩の脅威は、世界的にホテル経営者の懸念事項となっています。スマート・ホスピタリティ・ソリューションには、宿泊客の個人情報や個人的な嗜好が含まれています。データ漏えいは、ホテルブランドの信頼性に疑問を投げかけ、法的な影響を与える可能性があります。組織内の情報共有は、組織内、組織間、技術的な問題など、常にいくつかの障壁に直面しています。新しいシステムに対する信頼の欠如、競合他社へのビジネスデータの漏洩などの組織間の問題は、業界のためのスマートホスピタリティビッグデータの実装を阻害する可能性があります。エコシステムのメンバーからの懸念は、おもてなしビッグデータへのデータ貢献に対する参加意向を低下させる可能性があります。経営者個人の疑念や懸念を払拭するために、クラウド上で公開されているデータは、統合、処理、および匿名で管理され、組織のアイデンティティや顧客の詳細が競合他社にアクセスまたは認識されないようにする必要があります。 "予測期間中、最も高い市場シェアを記録するのはソリューションセグメント" スマートホスピタリティ市場の提供製品別では、ソリューションセグメントが最大の市場規模を占めると予想されます。現在、ホスピタリティ業界では、情報技術やオペレーション技術を統合した、より信頼性が高く拡張性の高いソリューションが採用されています。また、ホスピタリティ業界におけるコスト管理、スタッフの効率化などのニーズが、スマートホスピタリティソリューション市場を牽引していくでしょう。 "クルーズ分野が予測期間中に最も高いCAGRで成長すると予想される" エンドユーザー別のスマートホスピタリティ市場では、クルーズセグメントが予測期間中に最も高いCAGRを記録すると予想されます。リモートチェックイン、デジタル放棄、スマートディナー予約、ジオロケーションベースのモバイル注文、ウェアラブル技術などのスマートソリューションは、クルーズ会社がこれらのフローティングホテルをスマートシティに変えるために採用しているものです。クルーズ会社は乗客の体験を高めるためにスマートホスピタリティソリューションを導入していますクルーズ船は、サービスラインのスピードアップとスタッフの生産性向上のためにスマートホスピタリティソリューションとサービスを導入しています。また、業務効率化の実現や人件費削減のニーズが市場を牽引する "クラウドセグメントが予測期間中に最も高い市場シェアを記録する" スマートホスピタリティ市場の導入形態別では、クラウド分野が最大の市場規模を占めると予想されます。世界のホテルは、変化する市場やビジネスのダイナミクスに適応したクラウドベースのソリューションを採用しています。ゲストエクスペリエンスの向上、コスト最適化、遠隔地からのユニバーサルアクセスなどのニーズが、市場を牽引していくでしょう。 "予測期間中、ヨーロッパが最大の市場シェアを占めると予想" ヨーロッパは、スマートホスピタリティ市場を支配すると推定され、予測期間中に最大の市場シェアを記録すると予測されています。同地域は、イギリス、ドイツ、その他のヨーロッパに区分されている。欧州のホスピタリティ部門は、資源効率を高め、温室効果ガス排出量を削減するための強力な取り組みを行っています。また、政府は、国全体でスマートホスピタリティシステムを提供するために、協力的でパートナーシップのアプローチを促進することで、さまざまなイニシアチブを採用しています。 プライマリーの内訳 本調査では、ソリューションベンダーからティア1企業に至るまで、様々な業界専門家による知見を掲載しています。プライマリーの内訳は以下の通りです。 - 企業タイプ別Tier1企業:35%、Tier2企業:40%、Tier3企業:25 - 役職別Cレベル:35%、ディレクター:25%、その他:40 - 地域別北米:35%、欧州:25%、アジア太平洋:30%、ROW:10 本レポートでは、競争環境と主要な市場プレイヤーのプロフィールを掲載しています。Sabre(米国)、Springler-Miller Systems(米国)、Control4(米国)、Gloabal Business Solutions(サウジアラビア)、 Wisuite(米国)、Qualsoft Systems(インド)、Hospitality Network(米国)、 Guestline(英国)、 Cloudbeds(米国)、 Frontdesk Anywhere(米国)、 Chris Lewis Group(英国)、 Xie Zhu(中国)、 BuildingIQ(米国)、 Stayntouch(米国)、などです。これらの企業は、スマートホスピタリティ市場における自社の提供製品と市場シェアを拡大するために、新製品の発売、パートナーシップとコラボレーション、買収など、いくつかの有機的および無機的な成長戦略を採用している。 調査対象範囲 本市場調査は、異なるセグメントにわたるスマートホスピタリティ市場を対象としています。提供(ソリューションとサービス)、ソリューション(プロパティマネジメントシステム 、ゲストエクスペリエンスマネジメントシステム、POSソフトウェア、施設管理システム、ネットワーク管理システム、統合セキュリティ管理システム)、サービス(専門サービスとマネージドサービス)、展開モード(クラウドとオンプレミス)、エンドユーザー(ホテル、クルーズ、高級ヤッチ、その他)、地域(北米、欧州、アジア太平洋、中東とアフリカ、南米)に基づいて異なるセグメント間の市場規模やこの市場の成長性を推計することが目的である。また、主要な市場プレイヤーの詳細な競合分析、会社概要、製品および事業内容に関する主な見解、最近の開発、主要な市場戦略も掲載しています。 本レポートを購入する主な利点 本レポートは、スマートホスピタリティ市場全体とそのセグメントに関する収益数の最も近い概算に関する情報を提供することで、この市場における市場リーダー/新規参入者を支援することが期待されます。また、本レポートは、利害関係者が競争環境を理解し、自社のビジネスのポジションを向上させ、適切な市場参入戦略を計画するための洞察を得るのに役立つと期待されます。また、本レポートは、利害関係者が市場の鼓動を理解し、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供することも目的としています。 目次1 INTRODUCTION 271.1 OBJECTIVES OF THE STUDY 27 1.2 MARKET DEFINITION 27 1.2.1 INCLUSIONS AND EXCLUSIONS 28 1.3 MARKET SCOPE 29 1.3.1 MARKET SEGMENTATION 29 1.3.2 REGIONS COVERED 30 1.3.3 YEARS CONSIDERED FOR THE STUDY 30 1.4 CURRENCY CONSIDERED 31 TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2020 31 1.5 STAKEHOLDERS 31 1.6 SUMMARY OF CHANGES 32 1.7 LIMITATIONS 32 2 RESEARCH METHODOLOGY 33 2.1 RESEARCH DATA 33 FIGURE 1 SMART HOSPITALITY MARKET: RESEARCH DESIGN 33 2.1.1 SECONDARY DATA 34 2.1.2 SECONDARY SOURCES 34 2.1.3 PRIMARY DATA 35 2.1.3.1 Primary interviews with experts 35 2.1.3.2 Breakup of primary profiles 35 2.1.3.3 List of key primary interview participants 36 TABLE 2 PRIMARY RESPONDENTS: SMART HOSPITALITY MARKET 36 2.1.3.4 Key industry insights 36 2.2 MARKET BREAKUP AND DATA TRIANGULATION 37 2.3 MARKET SIZE ESTIMATION 38 2.3.1 BOTTOM-UP APPROACH 38 2.3.1.1 Approach for capturing the market share using the bottom-up analysis (demand side) 38 FIGURE 2 BOTTOM-UP APPROACH 38 FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF THE SMART HOSPITALITY MARKET 39 2.3.2 TOP-DOWN APPROACH 39 2.3.2.1 Approach for capturing the market share using the top-down analysis (supply side) 39 FIGURE 4 TOP-DOWN APPROACH 40 2.3.3 SMART HOSPITALITY MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 40 FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 40 2.3.4 SMART HOSPITALITY MARKET ESTIMATION: SUPPLY-SIDE ANALYSIS 41 FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS 41 2.3.5 GROWTH FORECAST ASSUMPTIONS 42 TABLE 3 MARKET GROWTH ASSUMPTIONS 42 2.4 ASSUMPTIONS FOR THE STUDY 42 2.5 RISK ASSESSMENT 43 TABLE 4 RISK ASSESSMENT: SMART HOSPITALITY MARKET 43 3 EXECUTIVE SUMMARY 44 FIGURE 7 SMART HOSPITALITY MARKET, 2020-2027 45 FIGURE 8 LEADING SEGMENTS IN THE SMART HOSPITALITY MARKET IN 2022 45 FIGURE 9 SMART HOSPITALITY MARKET: REGIONAL SNAPSHOT 46 FIGURE 10 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS DURING 2022–2027 47 4 PREMIUM INSIGHTS 48 4.1 BRIEF OVERVIEW OF THE SMART HOSPITALITY MARKET 48 FIGURE 11 NEED FOR GUEST-ORIENTED, HYPERCONNECTED PERSONALIZATION, AND REAL-TIME OPTIMIZED EXPERIENCE WOULD SIGNIFICANTLY IMPACT THE GROWTH OF THE SMART HOSPITALITY MARKET 48 4.2 NORTH AMERICA: SMART HOSPITALITY MARKET, BY TOP THREE SOLUTIONS 48 FIGURE 12 PROPERTY MANAGEMENT SYSTEM AND GUEST EXPERIENCE MANAGEMENT SEGMENT TO ACCOUNT FOR LARGE MARKET SHARE IN NORTH AMERICA IN 2022 48 4.3 EUROPE: SMART HOSPITALITY MARKET, BY TOP THREE SOLUTIONS 49 FIGURE 13 PROPERTY MANAGEMENT SYSTEM AND GUEST EXPERIENCE MANAGEMENT SEGMENT TO ACCOUNT FOR LARGE MARKET SHARE IN EUROPE IN 2022 49 4.4 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY TOP THREE SOLUTIONS 49 FIGURE 14 PROPERTY MANAGEMENT SYSTEM AND GUEST EXPERIENCE MANAGEMENT SEGMENT TO ACCOUNT FOR LARGE MARKET SHARES IN ASIA PACIFIC IN 2022 49 5 MARKET OVERVIEW 50 5.1 MARKET DYNAMICS 50 FIGURE 15 SMART HOSPITALITY MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 51 5.1.1 DRIVERS 51 5.1.1.1 Growth in tourism and increased investments in hotel projects 51 FIGURE 16 NUMBER OF NEW HOTEL PROJECTS UNDER CONSTRUCTION IN VARIOUS REGIONS, 2022 52 5.1.1.2 Growing demand for guest-oriented, hyperconnected personalized and real-time optimized experience 52 5.1.1.3 Reduction in operational costs and high revenue growth opportunities 52 5.1.1.4 High adoption rate of advanced technologies like IoT and Energy Management systems across the world 53 5.1.2 RESTRAINTS 53 5.1.2.1 High implementation, maintenance, and training cost 53 5.1.2.2 Integration complexities over legacy systems and networks 54 5.1.2.3 Quality and technically sound manpower shortage post COVID-19 54 FIGURE 17 PERCENTAGE OF WORKFORCE BY PROFESSIONAL QUALIFICATION IN HOSPITALITY AND OTHER INDUSTRIES IN 2022 55 5.1.3 OPPORTUNITIES 55 5.1.3.1 Use of smart hospitality to alleviate operational burden and promote safety of employees and customer health 55 5.1.3.2 Evolving 5G to transform the smart hospitality industry 55 5.1.3.3 Emerging hotel workspaces concept 56 5.1.4 CHALLENGES 56 5.1.4.1 Data security and information sharing threats 56 5.1.4.2 Integration of real-time streaming analytics capabilities into smart solutions 56 5.1.4.3 Technology and data fragmentation 57 5.2 COVID-19 MARKET OUTLOOK FOR SMART HOSPITALITY MARKET 57 5.2.1 DRIVERS AND OPPORTUNITIES 58 5.2.2 RESTRAINTS AND CHALLENGES 59 5.2.3 CUMULATIVE GROWTH ANALYSIS 59 5.3 PRICING ANALYSIS 60 TABLE 5 PRICING ANALYSIS 60 5.4 SUPPLY/VALUE CHAIN ANALYSIS 62 FIGURE 18 SMART HOSPITALITY MARKET: VALUE CHAIN ANALYSIS 63 5.5 ECOSYSTEM 63 TABLE 6 SMART HOSPITALITY MARKET: ECOSYSTEM 63 5.6 TECHNOLOGY ANALYSIS 64 5.6.1 BIG DATA AND ANALYTICS 64 5.6.2 ARTIFICIAL INTELLIGENCE 65 5.6.3 BLOCKCHAIN 65 5.6.4 INTERNET OF THINGS 65 5.6.5 5G 66 5.7 PATENT ANALYSIS 66 FIGURE 19 TOP 10 COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS 66 TABLE 7 TOP 20 PATENT OWNERS (UNITED STATES) 66 FIGURE 20 NUMBER OF PATENTS GRANTED IN A YEAR, 2011–2021 67 5.8 KEY CONFERENCES AND EVENTS IN 2022–2023 68 TABLE 8 SMART HOSPITALITY MARKET: DETAILED LIST OF CONFERENCES AND EVENTS 68 5.9 REGULATORY LANDSCAPE 69 5.9.1 BACNET—DATA COMMUNICATION PROTOCOL FOR BUILDING AUTOMATION AND CONTROL NETWORKS 69 5.9.2 KNX 70 5.9.3 DIGITAL ADDRESSABLE LIGHTING INTERFACE 70 5.9.4 MODBUS 70 5.9.5 CLOUD STANDARD CUSTOMER COUNCIL 71 5.9.6 COMMUNICATIONS & INFORMATION TECHNOLOGY COMMISSION (CITC) 71 5.9.7 GENERAL DATA PROTECTION REGULATION 71 5.9.8 THE INTERNATIONAL ORGANIZATION FOR STANDARDIZATION 27001 71 5.9.9 CALIFORNIA CONSUMER PRIVACY ACT 72 5.9.10 PERSONAL DATA PROTECTION ACT 72 5.10 PORTER’S FIVE FORCES MODEL 73 TABLE 9 SMART HOSPITALITY MARKET: PORTER’S FIVE FORCES 73 5.10.1 THREAT OF NEW ENTRANTS 73 5.10.2 THREAT OF SUBSTITUTES 73 5.10.3 BARGAINING POWER OF SUPPLIERS 73 5.10.4 BARGAINING POWER OF BUYERS 74 5.10.5 COMPETITIVE RIVALRY 74 5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 74 5.11.1 KEY STAKEHOLDERS IN THE BUYING PROCESS 74 FIGURE 21 INFLUENCE OF STAKEHOLDERS IN THE BUYING PROCESS FOR THE TOP THREE END USERS 74 TABLE 10 INFLUENCE OF STAKEHOLDERS ON THE BUYING PROCESS FOR THE TOP THREE END USERS 75 5.11.2 BUYING CRITERIA 75 FIGURE 22 KEY BUYING CRITERIA FOR THE TOP THREE END USERS 75 TABLE 11 KEY BUYING CRITERIA FOR THE TOP THREE END USERS 76 5.12 CASE STUDY ANALYSIS 76 5.12.1 CASE STUDY 1: HILTON DEPLOYED ECOSTRUXURE SOLUTION TO IMPROVE EFFICIENCY AND GUEST COMFORT 76 5.12.2 CASE STUDY 2: HYATT DEPLOYED ECOSTRUXURE SOLUTION TO IMPROVE THE GUEST EXPERIENCE 77 5.12.3 CASE STUDY 3: MERLIN ENTERTAINMENTS SELECTED ORACLE TO INCREASE OCCUPANCY AND HOTEL ATTRACTION 77 5.12.4 CASE STUDY 4: DEPLOYMENT OF HOSPITALITY SOLUTIONS TO SPEED UP OPERATIONS WITH CLOUD 78 5.12.5 CASE STUDY 5: DEPLOYMENT OF PROPERTY MANAGEMENT SYSTEM TO MANAGE LODGING INVENTORY 78 6 SMART HOSPITALITY MARKET, BY OFFERING 79 6.1 INTRODUCTION 80 FIGURE 23 SOLUTION SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 80 TABLE 12 SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 80 TABLE 13 SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 80 6.1.1 OFFERING: SMART HOSPITALITY MARKET DRIVERS 81 6.1.2 OFFERING: COVID-19 IMPACT 81 6.2 SOLUTIONS 81 6.2.1 SMART HOSPITALITY SOLUTIONS HELPS SOLVE CRITICAL CHALLENGES FOR HOSPITALITY OPERATIONS AND MANAGEMENT 81 TABLE 14 SOLUTIONS: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 82 TABLE 15 SOLUTIONS: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 82 6.3 SERVICES 82 FIGURE 24 PROFESSIONAL SERVICES TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 83 TABLE 16 SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 83 TABLE 17 SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 83 TABLE 18 SERVICES: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 84 TABLE 19 SERVICES: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 84 6.3.1 PROFESSIONAL SERVICES 84 FIGURE 25 INTEGRATION AND DEPLOYMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 85 TABLE 20 SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 85 TABLE 21 SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 85 6.3.1.1 Consulting services 86 6.3.1.2 Integration and deployment 86 6.3.1.3 Support and maintenance 86 6.3.2 MANAGED SERVICES 86 7 SMART HOSPITALITY MARKET, BY SOLUTION 87 7.1 INTRODUCTION 88 FIGURE 26 GUEST EXPERIENCE MANAGEMENT SYSTEM SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 88 TABLE 22 SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 88 TABLE 23 SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 89 7.1.1 SOLUTION: SMART HOSPITALITY MARKET DRIVERS 89 7.1.2 SOLUTION: COVID-19 IMPACT 89 7.2 PROPERTY MANAGEMENT SYSTEM (PMS) 89 7.2.1 NEED FOR A CENTRALIZED APPLICATION TO PERFORM, SCHEDULE, AND ORGANIZE DAILY OPERATIONS AND TRANSACTIONS 89 TABLE 24 PROPERTY MANAGEMENT SYSTEM: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 90 TABLE 25 PROPERTY MANAGEMENT SYSTEM: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 90 7.2.1.1 Work force mobility and management 90 7.2.1.2 Inventory and logistics management 91 7.2.1.3 Revenue management 91 7.2.1.4 Centralized reservation management 92 7.2.1.5 Analytics and reporting system 92 7.3 GUEST EXPERIENCE MANAGEMENT SYSTEM 92 TABLE 26 GUEST EXPERIENCE MANAGEMENT SYSTEM: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 92 TABLE 27 GUEST EXPERIENCE MANAGEMENT SYSTEM: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 93 7.4 POINT OF SALE (POS) SOFTWARE 93 7.4.1 NEED TO DELIVER QUICK AND CONVENIENT SERVICE TO CUSTOMERS BY ENHANCING CHECKOUT PROCESS TO DRIVE THE MARKET 93 TABLE 28 POINT OF SALE (POS) SOFTWARE: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 93 TABLE 29 POINT OF SALE (POS) SOFTWARE: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 94 7.5 FACILITY MANAGEMENT SYSTEM 94 7.5.1 NEED TO OPTIMIZE THE USE OF RESOURCES AND MANAGE COST OF AMENITIES TO DRIVE THE MARKET 94 TABLE 30 FACILITY MANAGEMENT SYSTEM: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 95 TABLE 31 FACILITY MANAGEMENT SYSTEM: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 95 7.5.1.1 Energy management 95 7.5.1.2 Room automation and control system 96 7.5.1.3 Safety management 96 7.6 NETWORK MANAGEMENT SYSTEM 96 7.6.1 NEED TO MONITOR COMPLEX NETWORK INFRASTRUCTURE TO DRIVE THE MARKET 96 TABLE 32 NETWORK MANAGEMENT SYSTEM: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 97 TABLE 33 NETWORK MANAGEMENT SYSTEM: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 97 7.7 INTEGRATED SECURITY MANAGEMENT 97 7.7.1 NEED TO PROVIDE PROACTIVE AND PREVENTATIVE SECURITY TO DRIVE THE MARKET 97 TABLE 34 INTEGRATED SECURITY MANAGEMENT: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 98 TABLE 35 INTEGRATED SECURITY MANAGEMENT: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 98 7.7.1.1 Video surveillance system 98 7.7.1.2 Access control system 99 7.7.1.3 Emergency incident management system 99 8 SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE 100 8.1 INTRODUCTION 101 FIGURE 27 CLOUD SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 101 TABLE 36 SMART HOSPITALITY, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 101 TABLE 37 SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 101 8.1.1 DEPLOYMENT MODE: SMART HOSPITALITY MARKET DRIVERS 102 8.1.2 DEPLOYMENT MODE: COVID-19 IMPACT 102 8.2 ON-PREMISES 102 8.2.1 NEED FOR PERSONALIZED SOLUTIONS TO DRIVE THE MARKET 102 TABLE 38 ON-PREMISES: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 103 TABLE 39 ON-PREMISES: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 103 8.3 CLOUD 103 8.3.1 GROWING NEED TO SAVE OPERATIONAL EXPENDITURE FUELS THE DEMAND FOR CLOUD-BASED SOLUTIONS 103 TABLE 40 CLOUD: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 104 TABLE 41 CLOUD: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 104 9 SMART HOSPITALITY MARKET, BY END USER 105 9.1 INTRODUCTION 106 FIGURE 28 SMALL AND MEDIUM ENTERPRISES SEGMENT IS EXPECTED TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD 106 TABLE 42 SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 106 TABLE 43 SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 106 9.1.1 END USER: SMART HOSPITALITY MARKET DRIVERS 107 9.1.2 END USER: COVID-19 IMPACT 107 9.2 HOTELS 107 9.2.1 INTRODUCTION 107 TABLE 44 HOTELS: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 108 TABLE 45 HOTELS: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 108 9.2.2 COMMERCIAL 108 9.2.3 RESORTS AND SPAS 108 9.2.4 HERITAGE AND BOUTIQUE HOTELS 109 9.2.5 OTHERS 109 9.3 CRUISE 110 TABLE 46 CRUISE: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 110 TABLE 47 CRUISE: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 110 9.4 LUXURY YACHTS 110 TABLE 48 LUXURY YACHTS: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 111 TABLE 49 LUXURY YACHTS: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 111 9.5 OTHERS 111 TABLE 50 OTHERS: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 111 TABLE 51 OTHERS: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 112 10 SMART HOSPITALITY MARKET, BY REGION 113 10.1 INTRODUCTION 114 10.2 COVID-19 IMPACT ON THE SMART HOSPITALITY MARKET 114 FIGURE 29 SMART HOSPITALITY MARKET: REGIONAL SNAPSHOT (2022) 114 FIGURE 30 SMART HOSPITALITY MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 115 TABLE 52 SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 115 TABLE 53 SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 115 10.3 NORTH AMERICA 116 10.3.1 PESTLE ANALYSIS: NORTH AMERICA 116 FIGURE 31 NORTH AMERICA: MARKET SNAPSHOT 118 TABLE 54 NORTH AMERICA: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 118 TABLE 55 NORTH AMERICA: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 119 TABLE 56 NORTH AMERICA: SMART HOSPITALITY MARKET, BY SOLUTION, 2017–2021 (USD MILLION) 119 TABLE 57 NORTH AMERICA: SMART HOSPITALITY MARKET, BY SOLUTION, 2022–2027 (USD MILLION) 119 TABLE 58 NORTH AMERICA: SMART HOSPITALITY MARKET, BY SERVICE, 2017–2021 (USD MILLION) 120 TABLE 59 NORTH AMERICA: SMART HOSPITALITY MARKET, BY SERVICE, 2022–2027 (USD MILLION) 120 TABLE 60 NORTH AMERICA: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICE, 2017–2021 (USD MILLION) 120 TABLE 61 NORTH AMERICA: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 120 TABLE 62 NORTH AMERICA: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 121 TABLE 63 NORTH AMERICA: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 121 TABLE 64 NORTH AMERICA: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 121 TABLE 65 NORTH AMERICA: SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 121 TABLE 66 NORTH AMERICA: SMART HOSPITALITY MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 122 TABLE 67 NORTH AMERICA: SMART HOSPITALITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 122 10.3.2 UNITED STATES 122 10.3.2.1 Leading smart hospitality technology vendors operating across the US to drive the market 122 TABLE 68 UNITED STATES: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 123 TABLE 69 UNITED STATES: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 123 TABLE 70 UNITED STATES: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 123 TABLE 71 UNITED STATES: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 123 TABLE 72 UNITED STATES: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 124 TABLE 73 UNITED STATES: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 124 TABLE 74 UNITED STATES: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 124 TABLE 75 UNITED STATES: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 124 TABLE 76 UNITED STATES: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 125 TABLE 77 UNITED STATES: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 125 TABLE 78 UNITED STATES: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 125 TABLE 79 UNITED STATES: SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 125 10.3.3 CANADA 126 10.3.3.1 Innovation and advancements in hospitality technology to drive the market in Canada 126 10.4 EUROPE 126 10.4.1 PESTLE ANALYSIS: EUROPE 126 TABLE 80 EUROPE: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 127 TABLE 81 EUROPE: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 127 TABLE 82 EUROPE: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 128 TABLE 83 EUROPE: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 128 TABLE 84 EUROPE: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 128 TABLE 85 EUROPE: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 128 TABLE 86 EUROPE: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 129 TABLE 87 EUROPE: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 129 TABLE 88 EUROPE: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 129 TABLE 89 EUROPE: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 129 TABLE 90 EUROPE: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 130 TABLE 91 EUROPE SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 130 TABLE 92 EUROPE: SMART HOSPITALITY MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 130 TABLE 93 EUROPE: SMART HOSPITALITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 130 10.4.2 UNITED KINGDOM 131 10.4.2.1 Government initiatives supported by collaborations and partnerships to drive the UK market 131 10.4.3 GERMANY 131 10.4.3.1 Major investments in travel and tourism sector to drive the German market 131 TABLE 94 GERMANY: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 131 TABLE 95 GERMANY: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 131 TABLE 96 GERMANY: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 132 TABLE 97 GERMANY: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 132 TABLE 98 GERMANY: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 132 TABLE 99 GERMANY: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 132 TABLE 100 GERMANY: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 133 TABLE 101 GERMANY: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 133 TABLE 102 GERMANY: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 133 TABLE 103 GERMANY: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 133 TABLE 104 GERMANY: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 134 TABLE 105 GERMANY: SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 134 10.4.4 REST OF EUROPE 134 10.5 ASIA PACIFIC 134 10.5.1 PESTLE ANALYSIS: ASIA PACIFIC 135 FIGURE 32 ASIA PACIFIC: MARKET SNAPSHOT 136 TABLE 106 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 136 TABLE 107 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 137 TABLE 108 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 137 TABLE 109 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 137 TABLE 110 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 138 TABLE 111 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 138 TABLE 112 ASIA PACIFIC: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 138 TABLE 113 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 138 TABLE 114 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 139 TABLE 115 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 139 TABLE 116 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 139 TABLE 117 ASIA PACIFIC SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 139 TABLE 118 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 140 TABLE 119 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 140 10.5.2 INDIA 140 10.5.2.1 Government-enhanced focus on building smart infrastructure for the travel and tourism sector to drive the market 140 10.5.3 CHINA 141 10.5.3.1 Rapid development and adoption of new technologies, such as the Internet of Things (IoT) and big data to drive the market in China 141 TABLE 120 CHINA: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 141 TABLE 121 CHINA: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 141 TABLE 122 CHINA: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 142 TABLE 123 CHINA: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 142 TABLE 124 CHINA: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 142 TABLE 125 CHINA: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 143 TABLE 126 CHINA: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 143 TABLE 127 CHINA: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 143 TABLE 128 CHINA: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 143 TABLE 129 CHINA: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 144 TABLE 130 CHINA: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 144 TABLE 131 CHINA: SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 144 10.5.4 AUSTRALIA 144 10.5.4.1 Increasing demand for luxury hotels to drive the market in Australia 144 10.5.5 REST OF ASIA PACIFIC 145 10.5.5.1 Need to align with technology to drive the market in the region 145 10.6 MIDDLE EAST AND AFRICA 145 10.6.1 PESTLE ANALYSIS: MIDDLE EAST AND AFRICA 145 TABLE 132 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 146 TABLE 133 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 147 TABLE 134 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 147 TABLE 135 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 147 TABLE 136 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 148 TABLE 137 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 148 TABLE 138 MIDDLE EAST AND AFRICA: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 148 TABLE 139 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 148 TABLE 140 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 149 TABLE 141 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 149 TABLE 142 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 149 TABLE 143 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 149 TABLE 144 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 150 TABLE 145 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 150 10.6.2 MIDDLE EAST 150 10.6.2.1 Vision 2030 to create huge opportunities for the smart hospitality market in the region 150 TABLE 146 MIDDLE EAST: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 150 TABLE 147 MIDDLE EAST: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 151 TABLE 148 MIDDLE EAST: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 151 TABLE 149 MIDDLE EAST: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 151 TABLE 150 MIDDLE EAST: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 152 TABLE 151 MIDDLE EAST: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 152 TABLE 152 MIDDLE EAST: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 152 TABLE 153 MIDDLE EAST: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 152 TABLE 154 MIDDLE EAST: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 153 TABLE 155 MIDDLE EAST: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 153 TABLE 156 MIDDLE EAST: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 153 TABLE 157 MIDDLE EAST: SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 153 10.6.3 AFRICA 154 10.6.3.1 Booming tourism industry supported by investors and major international hospitality brands to drive the market 154 10.7 LATIN AMERICA 154 10.7.1 PESTLE ANALYSIS: LATIN AMERICA 154 TABLE 158 LATIN AMERICA: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 155 TABLE 159 LATIN AMERICA: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 155 TABLE 160 LATIN AMERICA: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 156 TABLE 161 LATIN AMERICA: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 156 TABLE 162 LATIN AMERICA: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 156 TABLE 163 LATIN AMERICA: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 157 TABLE 164 LATIN AMERICA: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 157 TABLE 165 LATIN AMERICA: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 157 TABLE 166 LATIN AMERICA: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 157 TABLE 167 LATIN AMERICA: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 158 TABLE 168 LATIN AMERICA: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 158 TABLE 169 LATIN AMERICA: SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 158 TABLE 170 LATIN AMERICA: SMART HOSPITALITY MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 158 TABLE 171 LATIN AMERICA: SMART HOSPITALITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 159 10.7.2 MEXICO 159 10.7.2.1 Digital transformation across the country to drive the market 159 10.7.3 BRAZIL 159 10.7.3.1 Growing innovation in the country to drive the market 159 TABLE 172 BRAZIL: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 159 TABLE 173 BRAZIL: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 160 TABLE 174 BRAZIL: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 160 TABLE 175 BRAZIL: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 160 TABLE 176 BRAZIL: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 161 TABLE 177 BRAZIL: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 161 TABLE 178 BRAZIL: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 161 TABLE 179 BRAZIL: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 161 TABLE 180 BRAZIL: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 162 TABLE 181 BRAZIL: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 162 TABLE 182 BRAZIL: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 162 TABLE 183 BRAZIL: SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 162 10.7.4 REST OF LATIN AMERICA 163 11 COMPETITIVE LANDSCAPE 164 11.1 OVERVIEW 164 11.2 STRATEGIES ADOPTED BY KEY PLAYERS 164 TABLE 184 OVERVIEW OF STRATEGIES ADOPTED BY KEY HOSPITALITY MARKET VENDORS 164 11.3 REVENUE ANALYSIS 165 11.3.1 HISTORICAL REVENUE ANALYSIS 166 FIGURE 33 REVENUE ANALYSIS OF TOP FIVE LEADING PLAYERS, 2019–2021 166 11.3.2 REVENUE ANALYSIS OF LEADING PLAYERS 167 FIGURE 34 SMART HOSPITALITY MARKET: REVENUE ANALYSIS 167 11.4 RANKING OF KEY PLAYERS 167 FIGURE 35 RANKING OF KEY SMART HOSPITALITY MARKET PLAYERS 167 11.5 MARKET SHARE ANALYSIS 168 TABLE 185 SMART HOSPITALITY MARKET: DEGREE OF COMPETITION 168 11.6 MARKET EVALUATION FRAMEWORK 168 FIGURE 36 MARKET EVALUATION FRAMEWORK: EXPANSIONS AND CONSOLIDATIONS IN THE SMART HOSPITALITY MARKET BETWEEN 2019 AND 2022 169 11.7 COMPANY EVALUATION QUADRANTS 169 11.7.1 STARS 169 11.7.2 EMERGING LEADERS 169 11.7.3 PERVASIVE PLAYERS 170 11.7.4 PARTICIPANTS 170 FIGURE 37 SMART HOSPITALITY MARKET: COMPANY EVALUATION MATRIX, 2022 170 TABLE 186 COMPANY FOOTPRINT ANALYSIS: SMART HOSPITALITY MARKET 171 TABLE 187 COMPANY OFFERING FOOTPRINT: SMART HOSPITALITY MARKET 172 TABLE 188 COMPANY FUNCTIONALITY FOOTPRINT 173 TABLE 189 COMPANY REGION FOOTPRINT 174 11.8 COMPETITIVE BENCHMARKING 175 TABLE 190 SMART HOSPITALITY MARKET: DETAILED LIST OF KEY STARTUPS/SMES 175 TABLE 191 SMART HOSPITALITY MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS [STARTUPS/SMES] 176 11.9 STARTUP/SME EVALUATION QUADRANT 177 11.9.1 PROGRESSIVE COMPANIES 177 11.9.2 RESPONSIVE COMPANIES 177 11.9.3 DYNAMIC COMPANIES 177 11.9.4 STARTING BLOCKS 177 FIGURE 38 SMART HOSPITALITY MARKET: STARTUP/SME EVALUATION MATRIX 178 11.10 COMPETITIVE SCENARIO AND TRENDS 178 11.10.1 NEW PRODUCT LAUNCHES 178 TABLE 192 SMART HOSPITALITY MARKET: PRODUCT LAUNCHES, 2019-2022 179 11.10.2 DEALS 183 TABLE 193 SMART HOSPITALITY MARKET: DEALS, 2019–2022 183
SummaryMarketsandMarkets forecasts the Smart Hospitality market size to grow from USD 13.6 billion in 2022 to USD 49.9 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 29.8% during the forecast period. The Inclinations towards sustainability, regulation, hyper-urbanization (growing tourism and travel), focus on connected hotels, information technology innovations, and resource mobility are expected to spur the growth of the smart hospitality market. Table of Contents1 INTRODUCTION 271.1 OBJECTIVES OF THE STUDY 27 1.2 MARKET DEFINITION 27 1.2.1 INCLUSIONS AND EXCLUSIONS 28 1.3 MARKET SCOPE 29 1.3.1 MARKET SEGMENTATION 29 1.3.2 REGIONS COVERED 30 1.3.3 YEARS CONSIDERED FOR THE STUDY 30 1.4 CURRENCY CONSIDERED 31 TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2020 31 1.5 STAKEHOLDERS 31 1.6 SUMMARY OF CHANGES 32 1.7 LIMITATIONS 32 2 RESEARCH METHODOLOGY 33 2.1 RESEARCH DATA 33 FIGURE 1 SMART HOSPITALITY MARKET: RESEARCH DESIGN 33 2.1.1 SECONDARY DATA 34 2.1.2 SECONDARY SOURCES 34 2.1.3 PRIMARY DATA 35 2.1.3.1 Primary interviews with experts 35 2.1.3.2 Breakup of primary profiles 35 2.1.3.3 List of key primary interview participants 36 TABLE 2 PRIMARY RESPONDENTS: SMART HOSPITALITY MARKET 36 2.1.3.4 Key industry insights 36 2.2 MARKET BREAKUP AND DATA TRIANGULATION 37 2.3 MARKET SIZE ESTIMATION 38 2.3.1 BOTTOM-UP APPROACH 38 2.3.1.1 Approach for capturing the market share using the bottom-up analysis (demand side) 38 FIGURE 2 BOTTOM-UP APPROACH 38 FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF THE SMART HOSPITALITY MARKET 39 2.3.2 TOP-DOWN APPROACH 39 2.3.2.1 Approach for capturing the market share using the top-down analysis (supply side) 39 FIGURE 4 TOP-DOWN APPROACH 40 2.3.3 SMART HOSPITALITY MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 40 FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 40 2.3.4 SMART HOSPITALITY MARKET ESTIMATION: SUPPLY-SIDE ANALYSIS 41 FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS 41 2.3.5 GROWTH FORECAST ASSUMPTIONS 42 TABLE 3 MARKET GROWTH ASSUMPTIONS 42 2.4 ASSUMPTIONS FOR THE STUDY 42 2.5 RISK ASSESSMENT 43 TABLE 4 RISK ASSESSMENT: SMART HOSPITALITY MARKET 43 3 EXECUTIVE SUMMARY 44 FIGURE 7 SMART HOSPITALITY MARKET, 2020-2027 45 FIGURE 8 LEADING SEGMENTS IN THE SMART HOSPITALITY MARKET IN 2022 45 FIGURE 9 SMART HOSPITALITY MARKET: REGIONAL SNAPSHOT 46 FIGURE 10 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS DURING 2022–2027 47 4 PREMIUM INSIGHTS 48 4.1 BRIEF OVERVIEW OF THE SMART HOSPITALITY MARKET 48 FIGURE 11 NEED FOR GUEST-ORIENTED, HYPERCONNECTED PERSONALIZATION, AND REAL-TIME OPTIMIZED EXPERIENCE WOULD SIGNIFICANTLY IMPACT THE GROWTH OF THE SMART HOSPITALITY MARKET 48 4.2 NORTH AMERICA: SMART HOSPITALITY MARKET, BY TOP THREE SOLUTIONS 48 FIGURE 12 PROPERTY MANAGEMENT SYSTEM AND GUEST EXPERIENCE MANAGEMENT SEGMENT TO ACCOUNT FOR LARGE MARKET SHARE IN NORTH AMERICA IN 2022 48 4.3 EUROPE: SMART HOSPITALITY MARKET, BY TOP THREE SOLUTIONS 49 FIGURE 13 PROPERTY MANAGEMENT SYSTEM AND GUEST EXPERIENCE MANAGEMENT SEGMENT TO ACCOUNT FOR LARGE MARKET SHARE IN EUROPE IN 2022 49 4.4 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY TOP THREE SOLUTIONS 49 FIGURE 14 PROPERTY MANAGEMENT SYSTEM AND GUEST EXPERIENCE MANAGEMENT SEGMENT TO ACCOUNT FOR LARGE MARKET SHARES IN ASIA PACIFIC IN 2022 49 5 MARKET OVERVIEW 50 5.1 MARKET DYNAMICS 50 FIGURE 15 SMART HOSPITALITY MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 51 5.1.1 DRIVERS 51 5.1.1.1 Growth in tourism and increased investments in hotel projects 51 FIGURE 16 NUMBER OF NEW HOTEL PROJECTS UNDER CONSTRUCTION IN VARIOUS REGIONS, 2022 52 5.1.1.2 Growing demand for guest-oriented, hyperconnected personalized and real-time optimized experience 52 5.1.1.3 Reduction in operational costs and high revenue growth opportunities 52 5.1.1.4 High adoption rate of advanced technologies like IoT and Energy Management systems across the world 53 5.1.2 RESTRAINTS 53 5.1.2.1 High implementation, maintenance, and training cost 53 5.1.2.2 Integration complexities over legacy systems and networks 54 5.1.2.3 Quality and technically sound manpower shortage post COVID-19 54 FIGURE 17 PERCENTAGE OF WORKFORCE BY PROFESSIONAL QUALIFICATION IN HOSPITALITY AND OTHER INDUSTRIES IN 2022 55 5.1.3 OPPORTUNITIES 55 5.1.3.1 Use of smart hospitality to alleviate operational burden and promote safety of employees and customer health 55 5.1.3.2 Evolving 5G to transform the smart hospitality industry 55 5.1.3.3 Emerging hotel workspaces concept 56 5.1.4 CHALLENGES 56 5.1.4.1 Data security and information sharing threats 56 5.1.4.2 Integration of real-time streaming analytics capabilities into smart solutions 56 5.1.4.3 Technology and data fragmentation 57 5.2 COVID-19 MARKET OUTLOOK FOR SMART HOSPITALITY MARKET 57 5.2.1 DRIVERS AND OPPORTUNITIES 58 5.2.2 RESTRAINTS AND CHALLENGES 59 5.2.3 CUMULATIVE GROWTH ANALYSIS 59 5.3 PRICING ANALYSIS 60 TABLE 5 PRICING ANALYSIS 60 5.4 SUPPLY/VALUE CHAIN ANALYSIS 62 FIGURE 18 SMART HOSPITALITY MARKET: VALUE CHAIN ANALYSIS 63 5.5 ECOSYSTEM 63 TABLE 6 SMART HOSPITALITY MARKET: ECOSYSTEM 63 5.6 TECHNOLOGY ANALYSIS 64 5.6.1 BIG DATA AND ANALYTICS 64 5.6.2 ARTIFICIAL INTELLIGENCE 65 5.6.3 BLOCKCHAIN 65 5.6.4 INTERNET OF THINGS 65 5.6.5 5G 66 5.7 PATENT ANALYSIS 66 FIGURE 19 TOP 10 COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS 66 TABLE 7 TOP 20 PATENT OWNERS (UNITED STATES) 66 FIGURE 20 NUMBER OF PATENTS GRANTED IN A YEAR, 2011–2021 67 5.8 KEY CONFERENCES AND EVENTS IN 2022–2023 68 TABLE 8 SMART HOSPITALITY MARKET: DETAILED LIST OF CONFERENCES AND EVENTS 68 5.9 REGULATORY LANDSCAPE 69 5.9.1 BACNET—DATA COMMUNICATION PROTOCOL FOR BUILDING AUTOMATION AND CONTROL NETWORKS 69 5.9.2 KNX 70 5.9.3 DIGITAL ADDRESSABLE LIGHTING INTERFACE 70 5.9.4 MODBUS 70 5.9.5 CLOUD STANDARD CUSTOMER COUNCIL 71 5.9.6 COMMUNICATIONS & INFORMATION TECHNOLOGY COMMISSION (CITC) 71 5.9.7 GENERAL DATA PROTECTION REGULATION 71 5.9.8 THE INTERNATIONAL ORGANIZATION FOR STANDARDIZATION 27001 71 5.9.9 CALIFORNIA CONSUMER PRIVACY ACT 72 5.9.10 PERSONAL DATA PROTECTION ACT 72 5.10 PORTER’S FIVE FORCES MODEL 73 TABLE 9 SMART HOSPITALITY MARKET: PORTER’S FIVE FORCES 73 5.10.1 THREAT OF NEW ENTRANTS 73 5.10.2 THREAT OF SUBSTITUTES 73 5.10.3 BARGAINING POWER OF SUPPLIERS 73 5.10.4 BARGAINING POWER OF BUYERS 74 5.10.5 COMPETITIVE RIVALRY 74 5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 74 5.11.1 KEY STAKEHOLDERS IN THE BUYING PROCESS 74 FIGURE 21 INFLUENCE OF STAKEHOLDERS IN THE BUYING PROCESS FOR THE TOP THREE END USERS 74 TABLE 10 INFLUENCE OF STAKEHOLDERS ON THE BUYING PROCESS FOR THE TOP THREE END USERS 75 5.11.2 BUYING CRITERIA 75 FIGURE 22 KEY BUYING CRITERIA FOR THE TOP THREE END USERS 75 TABLE 11 KEY BUYING CRITERIA FOR THE TOP THREE END USERS 76 5.12 CASE STUDY ANALYSIS 76 5.12.1 CASE STUDY 1: HILTON DEPLOYED ECOSTRUXURE SOLUTION TO IMPROVE EFFICIENCY AND GUEST COMFORT 76 5.12.2 CASE STUDY 2: HYATT DEPLOYED ECOSTRUXURE SOLUTION TO IMPROVE THE GUEST EXPERIENCE 77 5.12.3 CASE STUDY 3: MERLIN ENTERTAINMENTS SELECTED ORACLE TO INCREASE OCCUPANCY AND HOTEL ATTRACTION 77 5.12.4 CASE STUDY 4: DEPLOYMENT OF HOSPITALITY SOLUTIONS TO SPEED UP OPERATIONS WITH CLOUD 78 5.12.5 CASE STUDY 5: DEPLOYMENT OF PROPERTY MANAGEMENT SYSTEM TO MANAGE LODGING INVENTORY 78 6 SMART HOSPITALITY MARKET, BY OFFERING 79 6.1 INTRODUCTION 80 FIGURE 23 SOLUTION SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 80 TABLE 12 SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 80 TABLE 13 SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 80 6.1.1 OFFERING: SMART HOSPITALITY MARKET DRIVERS 81 6.1.2 OFFERING: COVID-19 IMPACT 81 6.2 SOLUTIONS 81 6.2.1 SMART HOSPITALITY SOLUTIONS HELPS SOLVE CRITICAL CHALLENGES FOR HOSPITALITY OPERATIONS AND MANAGEMENT 81 TABLE 14 SOLUTIONS: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 82 TABLE 15 SOLUTIONS: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 82 6.3 SERVICES 82 FIGURE 24 PROFESSIONAL SERVICES TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 83 TABLE 16 SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 83 TABLE 17 SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 83 TABLE 18 SERVICES: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 84 TABLE 19 SERVICES: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 84 6.3.1 PROFESSIONAL SERVICES 84 FIGURE 25 INTEGRATION AND DEPLOYMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 85 TABLE 20 SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 85 TABLE 21 SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 85 6.3.1.1 Consulting services 86 6.3.1.2 Integration and deployment 86 6.3.1.3 Support and maintenance 86 6.3.2 MANAGED SERVICES 86 7 SMART HOSPITALITY MARKET, BY SOLUTION 87 7.1 INTRODUCTION 88 FIGURE 26 GUEST EXPERIENCE MANAGEMENT SYSTEM SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 88 TABLE 22 SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 88 TABLE 23 SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 89 7.1.1 SOLUTION: SMART HOSPITALITY MARKET DRIVERS 89 7.1.2 SOLUTION: COVID-19 IMPACT 89 7.2 PROPERTY MANAGEMENT SYSTEM (PMS) 89 7.2.1 NEED FOR A CENTRALIZED APPLICATION TO PERFORM, SCHEDULE, AND ORGANIZE DAILY OPERATIONS AND TRANSACTIONS 89 TABLE 24 PROPERTY MANAGEMENT SYSTEM: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 90 TABLE 25 PROPERTY MANAGEMENT SYSTEM: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 90 7.2.1.1 Work force mobility and management 90 7.2.1.2 Inventory and logistics management 91 7.2.1.3 Revenue management 91 7.2.1.4 Centralized reservation management 92 7.2.1.5 Analytics and reporting system 92 7.3 GUEST EXPERIENCE MANAGEMENT SYSTEM 92 TABLE 26 GUEST EXPERIENCE MANAGEMENT SYSTEM: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 92 TABLE 27 GUEST EXPERIENCE MANAGEMENT SYSTEM: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 93 7.4 POINT OF SALE (POS) SOFTWARE 93 7.4.1 NEED TO DELIVER QUICK AND CONVENIENT SERVICE TO CUSTOMERS BY ENHANCING CHECKOUT PROCESS TO DRIVE THE MARKET 93 TABLE 28 POINT OF SALE (POS) SOFTWARE: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 93 TABLE 29 POINT OF SALE (POS) SOFTWARE: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 94 7.5 FACILITY MANAGEMENT SYSTEM 94 7.5.1 NEED TO OPTIMIZE THE USE OF RESOURCES AND MANAGE COST OF AMENITIES TO DRIVE THE MARKET 94 TABLE 30 FACILITY MANAGEMENT SYSTEM: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 95 TABLE 31 FACILITY MANAGEMENT SYSTEM: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 95 7.5.1.1 Energy management 95 7.5.1.2 Room automation and control system 96 7.5.1.3 Safety management 96 7.6 NETWORK MANAGEMENT SYSTEM 96 7.6.1 NEED TO MONITOR COMPLEX NETWORK INFRASTRUCTURE TO DRIVE THE MARKET 96 TABLE 32 NETWORK MANAGEMENT SYSTEM: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 97 TABLE 33 NETWORK MANAGEMENT SYSTEM: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 97 7.7 INTEGRATED SECURITY MANAGEMENT 97 7.7.1 NEED TO PROVIDE PROACTIVE AND PREVENTATIVE SECURITY TO DRIVE THE MARKET 97 TABLE 34 INTEGRATED SECURITY MANAGEMENT: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 98 TABLE 35 INTEGRATED SECURITY MANAGEMENT: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 98 7.7.1.1 Video surveillance system 98 7.7.1.2 Access control system 99 7.7.1.3 Emergency incident management system 99 8 SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE 100 8.1 INTRODUCTION 101 FIGURE 27 CLOUD SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 101 TABLE 36 SMART HOSPITALITY, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 101 TABLE 37 SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 101 8.1.1 DEPLOYMENT MODE: SMART HOSPITALITY MARKET DRIVERS 102 8.1.2 DEPLOYMENT MODE: COVID-19 IMPACT 102 8.2 ON-PREMISES 102 8.2.1 NEED FOR PERSONALIZED SOLUTIONS TO DRIVE THE MARKET 102 TABLE 38 ON-PREMISES: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 103 TABLE 39 ON-PREMISES: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 103 8.3 CLOUD 103 8.3.1 GROWING NEED TO SAVE OPERATIONAL EXPENDITURE FUELS THE DEMAND FOR CLOUD-BASED SOLUTIONS 103 TABLE 40 CLOUD: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 104 TABLE 41 CLOUD: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 104 9 SMART HOSPITALITY MARKET, BY END USER 105 9.1 INTRODUCTION 106 FIGURE 28 SMALL AND MEDIUM ENTERPRISES SEGMENT IS EXPECTED TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD 106 TABLE 42 SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 106 TABLE 43 SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 106 9.1.1 END USER: SMART HOSPITALITY MARKET DRIVERS 107 9.1.2 END USER: COVID-19 IMPACT 107 9.2 HOTELS 107 9.2.1 INTRODUCTION 107 TABLE 44 HOTELS: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 108 TABLE 45 HOTELS: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 108 9.2.2 COMMERCIAL 108 9.2.3 RESORTS AND SPAS 108 9.2.4 HERITAGE AND BOUTIQUE HOTELS 109 9.2.5 OTHERS 109 9.3 CRUISE 110 TABLE 46 CRUISE: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 110 TABLE 47 CRUISE: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 110 9.4 LUXURY YACHTS 110 TABLE 48 LUXURY YACHTS: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 111 TABLE 49 LUXURY YACHTS: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 111 9.5 OTHERS 111 TABLE 50 OTHERS: SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 111 TABLE 51 OTHERS: SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 112 10 SMART HOSPITALITY MARKET, BY REGION 113 10.1 INTRODUCTION 114 10.2 COVID-19 IMPACT ON THE SMART HOSPITALITY MARKET 114 FIGURE 29 SMART HOSPITALITY MARKET: REGIONAL SNAPSHOT (2022) 114 FIGURE 30 SMART HOSPITALITY MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 115 TABLE 52 SMART HOSPITALITY MARKET, BY REGION, 2017–2021 (USD MILLION) 115 TABLE 53 SMART HOSPITALITY MARKET, BY REGION, 2022–2027 (USD MILLION) 115 10.3 NORTH AMERICA 116 10.3.1 PESTLE ANALYSIS: NORTH AMERICA 116 FIGURE 31 NORTH AMERICA: MARKET SNAPSHOT 118 TABLE 54 NORTH AMERICA: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 118 TABLE 55 NORTH AMERICA: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 119 TABLE 56 NORTH AMERICA: SMART HOSPITALITY MARKET, BY SOLUTION, 2017–2021 (USD MILLION) 119 TABLE 57 NORTH AMERICA: SMART HOSPITALITY MARKET, BY SOLUTION, 2022–2027 (USD MILLION) 119 TABLE 58 NORTH AMERICA: SMART HOSPITALITY MARKET, BY SERVICE, 2017–2021 (USD MILLION) 120 TABLE 59 NORTH AMERICA: SMART HOSPITALITY MARKET, BY SERVICE, 2022–2027 (USD MILLION) 120 TABLE 60 NORTH AMERICA: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICE, 2017–2021 (USD MILLION) 120 TABLE 61 NORTH AMERICA: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 120 TABLE 62 NORTH AMERICA: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 121 TABLE 63 NORTH AMERICA: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 121 TABLE 64 NORTH AMERICA: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 121 TABLE 65 NORTH AMERICA: SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 121 TABLE 66 NORTH AMERICA: SMART HOSPITALITY MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 122 TABLE 67 NORTH AMERICA: SMART HOSPITALITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 122 10.3.2 UNITED STATES 122 10.3.2.1 Leading smart hospitality technology vendors operating across the US to drive the market 122 TABLE 68 UNITED STATES: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 123 TABLE 69 UNITED STATES: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 123 TABLE 70 UNITED STATES: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 123 TABLE 71 UNITED STATES: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 123 TABLE 72 UNITED STATES: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 124 TABLE 73 UNITED STATES: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 124 TABLE 74 UNITED STATES: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 124 TABLE 75 UNITED STATES: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 124 TABLE 76 UNITED STATES: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 125 TABLE 77 UNITED STATES: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 125 TABLE 78 UNITED STATES: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 125 TABLE 79 UNITED STATES: SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 125 10.3.3 CANADA 126 10.3.3.1 Innovation and advancements in hospitality technology to drive the market in Canada 126 10.4 EUROPE 126 10.4.1 PESTLE ANALYSIS: EUROPE 126 TABLE 80 EUROPE: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 127 TABLE 81 EUROPE: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 127 TABLE 82 EUROPE: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 128 TABLE 83 EUROPE: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 128 TABLE 84 EUROPE: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 128 TABLE 85 EUROPE: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 128 TABLE 86 EUROPE: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 129 TABLE 87 EUROPE: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 129 TABLE 88 EUROPE: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 129 TABLE 89 EUROPE: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 129 TABLE 90 EUROPE: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 130 TABLE 91 EUROPE SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 130 TABLE 92 EUROPE: SMART HOSPITALITY MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 130 TABLE 93 EUROPE: SMART HOSPITALITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 130 10.4.2 UNITED KINGDOM 131 10.4.2.1 Government initiatives supported by collaborations and partnerships to drive the UK market 131 10.4.3 GERMANY 131 10.4.3.1 Major investments in travel and tourism sector to drive the German market 131 TABLE 94 GERMANY: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 131 TABLE 95 GERMANY: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 131 TABLE 96 GERMANY: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 132 TABLE 97 GERMANY: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 132 TABLE 98 GERMANY: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 132 TABLE 99 GERMANY: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 132 TABLE 100 GERMANY: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 133 TABLE 101 GERMANY: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 133 TABLE 102 GERMANY: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 133 TABLE 103 GERMANY: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 133 TABLE 104 GERMANY: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 134 TABLE 105 GERMANY: SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 134 10.4.4 REST OF EUROPE 134 10.5 ASIA PACIFIC 134 10.5.1 PESTLE ANALYSIS: ASIA PACIFIC 135 FIGURE 32 ASIA PACIFIC: MARKET SNAPSHOT 136 TABLE 106 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 136 TABLE 107 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 137 TABLE 108 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 137 TABLE 109 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 137 TABLE 110 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 138 TABLE 111 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 138 TABLE 112 ASIA PACIFIC: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 138 TABLE 113 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 138 TABLE 114 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 139 TABLE 115 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 139 TABLE 116 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 139 TABLE 117 ASIA PACIFIC SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 139 TABLE 118 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 140 TABLE 119 ASIA PACIFIC: SMART HOSPITALITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 140 10.5.2 INDIA 140 10.5.2.1 Government-enhanced focus on building smart infrastructure for the travel and tourism sector to drive the market 140 10.5.3 CHINA 141 10.5.3.1 Rapid development and adoption of new technologies, such as the Internet of Things (IoT) and big data to drive the market in China 141 TABLE 120 CHINA: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 141 TABLE 121 CHINA: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 141 TABLE 122 CHINA: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 142 TABLE 123 CHINA: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 142 TABLE 124 CHINA: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 142 TABLE 125 CHINA: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 143 TABLE 126 CHINA: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 143 TABLE 127 CHINA: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 143 TABLE 128 CHINA: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 143 TABLE 129 CHINA: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 144 TABLE 130 CHINA: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 144 TABLE 131 CHINA: SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 144 10.5.4 AUSTRALIA 144 10.5.4.1 Increasing demand for luxury hotels to drive the market in Australia 144 10.5.5 REST OF ASIA PACIFIC 145 10.5.5.1 Need to align with technology to drive the market in the region 145 10.6 MIDDLE EAST AND AFRICA 145 10.6.1 PESTLE ANALYSIS: MIDDLE EAST AND AFRICA 145 TABLE 132 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 146 TABLE 133 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 147 TABLE 134 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 147 TABLE 135 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 147 TABLE 136 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 148 TABLE 137 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 148 TABLE 138 MIDDLE EAST AND AFRICA: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 148 TABLE 139 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 148 TABLE 140 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 149 TABLE 141 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 149 TABLE 142 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 149 TABLE 143 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 149 TABLE 144 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 150 TABLE 145 MIDDLE EAST AND AFRICA: SMART HOSPITALITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 150 10.6.2 MIDDLE EAST 150 10.6.2.1 Vision 2030 to create huge opportunities for the smart hospitality market in the region 150 TABLE 146 MIDDLE EAST: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 150 TABLE 147 MIDDLE EAST: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 151 TABLE 148 MIDDLE EAST: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 151 TABLE 149 MIDDLE EAST: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 151 TABLE 150 MIDDLE EAST: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 152 TABLE 151 MIDDLE EAST: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 152 TABLE 152 MIDDLE EAST: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 152 TABLE 153 MIDDLE EAST: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 152 TABLE 154 MIDDLE EAST: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 153 TABLE 155 MIDDLE EAST: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 153 TABLE 156 MIDDLE EAST: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 153 TABLE 157 MIDDLE EAST: SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 153 10.6.3 AFRICA 154 10.6.3.1 Booming tourism industry supported by investors and major international hospitality brands to drive the market 154 10.7 LATIN AMERICA 154 10.7.1 PESTLE ANALYSIS: LATIN AMERICA 154 TABLE 158 LATIN AMERICA: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 155 TABLE 159 LATIN AMERICA: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 155 TABLE 160 LATIN AMERICA: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 156 TABLE 161 LATIN AMERICA: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 156 TABLE 162 LATIN AMERICA: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 156 TABLE 163 LATIN AMERICA: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 157 TABLE 164 LATIN AMERICA: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 157 TABLE 165 LATIN AMERICA: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 157 TABLE 166 LATIN AMERICA: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 157 TABLE 167 LATIN AMERICA: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 158 TABLE 168 LATIN AMERICA: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 158 TABLE 169 LATIN AMERICA: SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 158 TABLE 170 LATIN AMERICA: SMART HOSPITALITY MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 158 TABLE 171 LATIN AMERICA: SMART HOSPITALITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 159 10.7.2 MEXICO 159 10.7.2.1 Digital transformation across the country to drive the market 159 10.7.3 BRAZIL 159 10.7.3.1 Growing innovation in the country to drive the market 159 TABLE 172 BRAZIL: SMART HOSPITALITY MARKET, BY OFFERING, 2017–2021 (USD MILLION) 159 TABLE 173 BRAZIL: SMART HOSPITALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 160 TABLE 174 BRAZIL: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2017–2021 (USD MILLION) 160 TABLE 175 BRAZIL: SMART HOSPITALITY MARKET, BY SOLUTIONS, 2022–2027 (USD MILLION) 160 TABLE 176 BRAZIL: SMART HOSPITALITY MARKET, BY SERVICES, 2017–2021 (USD MILLION) 161 TABLE 177 BRAZIL: SMART HOSPITALITY MARKET, BY SERVICES, 2022–2027 (USD MILLION) 161 TABLE 178 BRAZIL: SMART HOSPITALITY SYSTEM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 161 TABLE 179 BRAZIL: SMART HOSPITALITY MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 161 TABLE 180 BRAZIL: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 162 TABLE 181 BRAZIL: SMART HOSPITALITY MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 162 TABLE 182 BRAZIL: SMART HOSPITALITY MARKET, BY END USER, 2017–2021 (USD MILLION) 162 TABLE 183 BRAZIL: SMART HOSPITALITY MARKET, BY END USER, 2022–2027 (USD MILLION) 162 10.7.4 REST OF LATIN AMERICA 163 11 COMPETITIVE LANDSCAPE 164 11.1 OVERVIEW 164 11.2 STRATEGIES ADOPTED BY KEY PLAYERS 164 TABLE 184 OVERVIEW OF STRATEGIES ADOPTED BY KEY HOSPITALITY MARKET VENDORS 164 11.3 REVENUE ANALYSIS 165 11.3.1 HISTORICAL REVENUE ANALYSIS 166 FIGURE 33 REVENUE ANALYSIS OF TOP FIVE LEADING PLAYERS, 2019–2021 166 11.3.2 REVENUE ANALYSIS OF LEADING PLAYERS 167 FIGURE 34 SMART HOSPITALITY MARKET: REVENUE ANALYSIS 167 11.4 RANKING OF KEY PLAYERS 167 FIGURE 35 RANKING OF KEY SMART HOSPITALITY MARKET PLAYERS 167 11.5 MARKET SHARE ANALYSIS 168 TABLE 185 SMART HOSPITALITY MARKET: DEGREE OF COMPETITION 168 11.6 MARKET EVALUATION FRAMEWORK 168 FIGURE 36 MARKET EVALUATION FRAMEWORK: EXPANSIONS AND CONSOLIDATIONS IN THE SMART HOSPITALITY MARKET BETWEEN 2019 AND 2022 169 11.7 COMPANY EVALUATION QUADRANTS 169 11.7.1 STARS 169 11.7.2 EMERGING LEADERS 169 11.7.3 PERVASIVE PLAYERS 170 11.7.4 PARTICIPANTS 170 FIGURE 37 SMART HOSPITALITY MARKET: COMPANY EVALUATION MATRIX, 2022 170 TABLE 186 COMPANY FOOTPRINT ANALYSIS: SMART HOSPITALITY MARKET 171 TABLE 187 COMPANY OFFERING FOOTPRINT: SMART HOSPITALITY MARKET 172 TABLE 188 COMPANY FUNCTIONALITY FOOTPRINT 173 TABLE 189 COMPANY REGION FOOTPRINT 174 11.8 COMPETITIVE BENCHMARKING 175 TABLE 190 SMART HOSPITALITY MARKET: DETAILED LIST OF KEY STARTUPS/SMES 175 TABLE 191 SMART HOSPITALITY MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS [STARTUPS/SMES] 176 11.9 STARTUP/SME EVALUATION QUADRANT 177 11.9.1 PROGRESSIVE COMPANIES 177 11.9.2 RESPONSIVE COMPANIES 177 11.9.3 DYNAMIC COMPANIES 177 11.9.4 STARTING BLOCKS 177 FIGURE 38 SMART HOSPITALITY MARKET: STARTUP/SME EVALUATION MATRIX 178 11.10 COMPETITIVE SCENARIO AND TRENDS 178 11.10.1 NEW PRODUCT LAUNCHES 178 TABLE 192 SMART HOSPITALITY MARKET: PRODUCT LAUNCHES, 2019-2022 179 11.10.2 DEALS 183 TABLE 193 SMART HOSPITALITY MARKET: DEALS, 2019–2022 183
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