Summary

The West Africa food services market size reached US$ 5.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 10.9 Billion by 2032, exhibiting a growth rate (CAGR) of 7.28% during 2024-2032. The increasingly hectic work schedules of the masses, considerable growth in the travel and tourism sector, and inflating disposable income levels of the consumers represent some of the key factors driving the market.

The Increasingly Hectic Work Schedules of The Masses are Augmenting the Market Growth

The food services market has been experiencing continuous growth. The increasingly hectic lifestyles and work schedules of the masses represent one of the primary drivers resulting in the increasing adoption of food services. The growing work hours resulting in less time to time to prepare meals at home is resulting in a higher probability of individuals opting to eat out or order food for delivery. In addition to this, the shifting lifestyle patterns of West Africans due to the region's rapid urbanization and modernization is further fueling the demand for food services.

The Considerable Growth in the Travel and Tourism Sector is Stimulating the Market Growth

West Africa is a culturally diverse region and is, therefore, a popular tourist destination, which is resulting in an increasing number of tourists supporting local eateries. The rising inclination of tourists towards local cuisines is leading to a considerable increase in demand for food services. Additionally, this growth in tourism has contributed to the development of the hospitality industry, which encompasses hotels, resorts, and lodges that offer local, multicuisine and gourmet dining options to cater to the demands of their guests. As a result, the food service industry in West Africa is facing a positive market outlook, with the establishment of new restaurants and food delivery services to address the increasing demand.

Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is fragmented due to the presence of a large number of global and regional players. The volume of new entrants is moderate in the food services industry due to low product differentiation and switching cost, the requirement of high capital investment and R&D cost.

What are Food Services?

Food services refer to the provision of food and related services to individuals or groups that encompass a wide range of activities, from menu planning and food preparation, meal delivery services and meal kit providers, to cleaning and maintaining kitchen equipment. Such services may also refer to companies that furnish food and beverage options to other organizations or businesses, which includes vending machine operators and corporate catering services. Food services are often customized to cater to the specific needs and preferences of the consumer, such as inclusion or removal of specific ingredients, dietary restrictions, and cultural preferences. Food services provide customers with the convenience of having meals prepared for them, rather than having to cook for themselves. Some of the advantages of food services are time-efficiency, cost-effectiveness, customizability to suit individual dietary needs, provision of high-quality ingredients, and the availability of a diverse range of cuisine choices.

West Africa Food Services Market Trends:

The market in West Africa is primarily driven by the inflating disposable income levels of the consumers, resulting in a shifting preference towards upscale and diverse dining experiences. In line with this, the rising popularity of global cuisines among individuals, particularly the younger population, is providing an impetus to the market. Moreover, a considerable rise in investments in the restaurant and hospitality sector by public as well as private agencies is creating lucrative growth opportunities in the market. In addition to this, the implementation of favorable initiatives by the governments of the West African countries, including tax incentives and subsidies for the promotion of local cuisine is also creating a positive market outlook. Furthermore, continual technological advancements, such as mobile ordering, contactless payment, and real-time delivery tracking is also acting as a significant growth-inducing factor for the market. Some of the other factors contributing to the market include rising demand for eateries specializing in healthier food options, the emerging trend of veganism resulting in the advent of vegan food service outlets, fierce competition among the key players, and extensive research and development (R&D) activities.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the West Africa food services market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on distribution channel, end-use, retail type and food service type.

Distribution Channel Insights:

Online
Offline

A detailed breakup and analysis of the food services market based on the distribution channel has also been provided in the report. This includes online and offline. According to the report, offline accounted for the largest market share on account of the rapid urbanization in West Africa, resulting in the rising demand for food service establishments where people are increasingly preferring to eat out. Apart from this, significant growth of the tourism and travel industry is driving the demand for more eateries in the region.

End Use Insights:

Commercial
Non-Commercial

A detailed breakup and analysis of the food services market based on the end use has also been provided in the report. This includes commercial and non-commercial. According to the report, commercial accounted for the largest market share due to the increasing demand for international cuisine resulting in the growth of multicuisine restaurants and food service centers. Besides this, the increasing popularity of gourmet dishes among young individuals is positively influencing the segment growth.

Retail Type Insights:

Eat-In
Take Away

A detailed breakup and analysis of the food services market based on the retail type has also been provided in the report. This includes eat-in and take away. According to the report, eat-in accounted for the largest market share to the growing demand for eat-in food service options as consumers are looking for more upscale and diverse dining experiences. In addition, the increasingly hectic lifestyles of consumers are leading to a higher demand for convenient, healthy, and affordable eat-in options.

Food Service Type Insights:

Full Service Restaurants
Fast-Food Joints
Streets Kiosks/Stalls
Cafes and Bars
Others

The report has provided a detailed breakup and analysis of the food services market based on the food service type. This includes full service restaurants, fast-food joints, streets kiosks/stalls, and cafes and bars. According to the report, full service restaurants represented the largest segment due to a considerable increase in business activity and investment in the hospitality sector in the region. Moreover, the shifting consumer preference towards conducting business meetings and negotiations over meals are also fueling the segment growth.

Regional Insights:

Nigeria
Ghana
Cote de Ivorie
Cameroon
Senegal
Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Nigeria, Ghana, Cote de Ivorie, Cameroon, Senegal, and Others.

Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the West Africa food services market.

Key Questions Answered in This Report

1. How big is the West Africa food services market?
2. What is the expected growth rate of the West Africa food services market during 2024-2032?
3. What are the key factors driving the West Africa food services market?
4. What has been the impact of COVID-19 on the West Africa food services market?
5. What is the breakup of the West Africa food services market based on the distribution channel?
6. What is the breakup of the West Africa food services market based on the end use?
7. What is the breakup of the West Africa food services market based on the retail type?
8. What is the breakup of the West Africa food services market based on the food service type?
9. What are the key regions in the West Africa food services market?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 West Africa Food Services Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Distribution Channel
5.5 Market Breakup by End-Use
5.6 Market Breakup by Retail Type
5.7 Market Breakup by Food Service Type
5.8 Market Breakup by Country
5.9 Market Forecast
5.10 SWOT Analysis
5.10.1 Overview
5.10.2 Strengths
5.10.3 Weaknesses
5.10.4 Opportunities
5.10.5 Threats
5.11 Value Chain Analysis
5.11.1 Research and Development
5.11.2 Raw Material Procurement
5.11.3 Food Service Provider
5.11.4 Offline Sales
5.11.5 Online Sales
5.11.6 End-Consumer
5.12 Porters Five Forces Analysis
5.12.1 Overview
5.12.2 Bargaining Power of Buyers
5.12.3 Bargaining Power of Suppliers
5.12.4 Degree of Competition
5.12.5 Threat of New Entrants
5.12.6 Threat of Substitutes
5.13 Key Market Drivers and Challenges
6 Market Breakup by Distribution Channel
6.1 Online
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Offline
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by End-Use
7.1 Commercial
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Non-Commercial
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Retail Type
8.1 Eat-In
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Take Away
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Food Service Type
9.1 Full Service Restaurants
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Fast-Food Joints
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Streets Kiosks/Stalls
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Cafes and Bars
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Country
10.1 Nigeria
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Ghana
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Cote de Ivorie
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Cameroon
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Senegal
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Others
10.6.1 Market Trends
10.6.2 Market Forecast
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
12 Key Player Profiles
List of Figures
Figure 1: West Africa: Food Services Market: Major Drivers and Challenges
Figure 2: West Africa: Food Services Market: Value Trends (in Billion US$), 2018-2023
Figure 3: West Africa: Food Services Market: Breakup by Distribution Channel (in %), 2023
Figure 4: West Africa: Food Services Market: Breakup by End-Use (in %), 2023
Figure 5: West Africa: Food Services Market: Breakup by Retail Type (in %), 2023
Figure 6: West Africa: Food Services Market: Breakup by Food Service Type (in %), 2023
Figure 7: West Africa: Food Services Market: Breakup by Country (in %), 2023
Figure 8: West Africa: Food Services Market Forecast: Value Trends (in Billion US$), 2024-2032
Figure 9: West Africa: Food Services Industry: SWOT Analysis
Figure 10: West Africa: Food Services Industry: Value Chain Analysis
Figure 11: West Africa: Food Services Industry: Porter’s Five Forces Analysis
Figure 12: West Africa: Food Services Market: Online Sales (in Million US$), 2018 & 2023
Figure 13: West Africa: Food Services Market Forecast: Online Sales (in Million US$), 2024-2032
Figure 14: West Africa: Food Services Market: Offline Sales (in Million US$), 2018 & 2023
Figure 15: West Africa: Food Services Market Forecast: Offline Sales (in Million US$), 2024-2032
Figure 16: West Africa: Food Services Market (Commercial Use): Value Trends (in Million US$), 2018 & 2023
Figure 17: West Africa: Food Services Market Forecast (Commercial Use): Value Trends (in Million US$), 2024-2032
Figure 18: West Africa: Food Services Market (Non-commercial Use): Value Trends (in Million US$), 2018 & 2023
Figure 19: West Africa: Food Services Market Forecast (Non-commercial Use): Value Trends (in Million US$), 2024-2032
Figure 20: West Africa: Eat-In Food Services Market: Value Trends (in Million US$), 2018 & 2023
Figure 21: West Africa: Eat-In Food Services Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 22: West Africa: Take Away Food Services Market: Value Trends (in Million US$), 2018 & 2023
Figure 23: West Africa: Take Away Food Services Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 24: West Africa: Full Service Restaurants Market: Value Trends (in Million US$), 2018 & 2023
Figure 25: West Africa: Full Service Restaurants Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 26: West Africa: Fast-Food Joints Market: Value Trends (in Million US$), 2018 & 2023
Figure 27: West Africa: Fast-Food Joints Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 28: West Africa: Streets Kiosks/Stalls Market: Value Trends (in Million US$), 2018 & 2023
Figure 29: West Africa: Streets Kiosks/Stalls Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 30: West Africa: Cafes and Bars Market: Value Trends (in Million US$), 2018 & 2023
Figure 31: West Africa: Cafes and Bars Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 32: West Africa: Other Types of Food Service Market: Value Trends (in Million US$), 2018 & 2023
Figure 33: West Africa: Other Types of Food Service Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 34: Nigeria: Food Services Market: Value Trends (in Million US$), 2018 & 2023
Figure 35: Nigeria: Food Services Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 36: Ghana: Food Services Market: Value Trends (in Million US$), 2018 & 2023
Figure 37: Ghana: Food Services Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 38: Cote de Ivorie: Food Services Market: Value Trends (in Million US$), 2018 & 2023
Figure 39: Cote de Ivorie: Food Services Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 40: Cameroon: Food Services Market: Value Trends (in Million US$), 2018 & 2023
Figure 41: Cameroon: Food Services Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 42: Senegal: Food Services Market: Value Trends (in Million US$), 2018 & 2023
Figure 43: Senegal: Food Services Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 44: Others: Food Services Market: Value Trends (in Million US$), 2018 & 2023
Figure 45: Others: Food Services Market Forecast: Value Trends (in Million US$), 2024-2032
List of Tables
Table 1: West Africa: Food Services Market: Key Industry Highlights, 2023 and 2032
Table 2: West Africa: Food Services Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 3: West Africa: Food Services Market Forecast: Breakup by End-Use (in Million US$), 2024-2032
Table 4: West Africa: Food Services Market Forecast: Breakup by Retail Type (in Million US$), 2024-2032
Table 5: West Africa: Food Services Market Forecast: Breakup by Food Service Type (in Million US$), 2024-2032
Table 6: West Africa: Food Services Market Forecast: Breakup by Country (in Million US$), 2024-2032
Table 7: West Africa: Food Services Market: Competitive Structure
Table 8: West Africa: Food Services Market: Key Players